Final Report
Supplier name: The Strategic Counsel
Contract number: CW2241412
Contract value: $814,741.30
Award date: December 19, 2022
Delivery date: April 24, 2024
Registration number: POR- 053-22
For more information on this report, please email por-rop@pco-bcp.ca
Ce rapport est aussi disponible en français.
Final Report
Prepared for the Privy Council Office
Supplier Name: The Strategic Counsel
March 2024
This public opinion research report presents the results of a series of focus groups conducted by The Strategic Counsel on behalf of the Privy Council Office. The eleventh cycle of the first year of this study included a total of twelve focus groups with Canadian adults (18 years of age and older) conducted between March 5th, 2024, and March 28th, 2024.
Cette publication est aussi disponible en français sous le titre : Rapport final - Collecte continue de données qualitatives sur les opinions des Canadiens – mars 2024.
This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from the Privy Council Office. For more information on this report, please contact the Privy Council Office at: por-rop@pco-bcp.ca or at:
Privy Council Office
Blackburn Building
85 Sparks Street, Room 228
Ottawa, Ontario K1A 0A3
Catalogue Number:
CP12-4E-PDF
International Standard Serial Number (ISSN):
ISSN 2816-9360
Related publications (registration number: POR-053-22):
CP12-4F-PDF (Final Report, French)
ISSN 2816-9379
Political Neutrality Certification
I hereby certify as a Senior Officer of The Strategic Counsel that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Policy on Communications and Federal Identity and the Directive on the Management of Communications – Appendix C – Mandatory Procedures for Public Opinion Research.Specifically, the deliverables do not include information on electoral voting intentions, political party preferences, standings with the electorate, or ratings of the performance of a political party or its leaders.
Signed:
Donna Nixon, Partner
The Strategic Counsel
Date: April 24, 2024
The Communications and Consultation Secretariat of the Privy Council Office (PCO) commissioned The Strategic Counsel (TSC) to conduct continuous cycles of focus group research across the country with members of the public on key national issues, events, and policy initiatives related to the Government of Canada.
The broad purpose of this ongoing qualitative research program is three-fold: to explore the dimensions and drivers of public opinion on the most important issues facing the country; to assess perceptions and expectations of the federal government’s actions and priorities; and, to inform the development of Government of Canada communications so that they continue to be aligned with the perspectives and information needs of Canadians, while remaining both clear and easy-to-understand.
The research is intended to be used by the Communications and Consultation Secretariat within PCO in order to fulfill its mandate of supporting the Prime Minister’s Office in coordinating government communications. Specifically, the research will ensure that PCO has an ongoing understanding of Canadians’ opinions on macro-level issues of interest to the Government of Canada, as well as emerging trends.
This report includes findings from twelve online focus groups which were conducted between March 5 th , 2024, and March 28 th , 2024, in multiple locations across the country. Details concerning the locations, recruitment, and composition of the groups are provided in the section below.
The research for this cycle focused largely on the Government of Canada’s priorities and performance on a range of issues important to Canadians. All groups engaged in discussions related to what they had seen, read, or heard about the federal government as of late as well as their perspectives regarding what they felt should be its top priorities going forward.
This research cycle also explored a range of issues related to pharmacare, out-of-status workers, immigration, and online safety. A few groups participated in discussions related to housing, with some engaging in specific conversations related to a potential Renters’ Bill of Rights, mortgages, and the housing supply. Members of the middle class in major centres in Quebec spoke about the federal government’s upcoming 2024 Budget, while those residing in Atlantic Canada discussed taxation. A group of millennials from mid-size centres in British Columbia (B.C.) and a group comprised of members of Generation Z residing in the Greater Toronto Area (GTA) engaged in conversations related to intergenerational issues. A number of groups were also asked to share their perspectives regarding social media concepts designed by the Government of Canada to highlight the potential dangers of supplemented foods.
Other topics explored in this cycle included carbon pricing, climateflation, and perspectives regarding diversity, equity, and inclusion in Canada.
As a note of caution when interpreting the results from this study, findings of qualitative research are directional in nature only and cannot be attributed quantitatively to the overall population under study with any degree of confidence.
Target audience
LOCATION |
GROUP |
LANGUAGE |
DATE |
TIME (EDT) |
GROUP COMPOSITION |
NUMBER OF PARTICIPANTS |
Toronto |
1 |
EN |
Tues, March 5 th |
6:00-8:00 PM |
Black Canadians |
8 |
British Columbia |
2 |
EN |
Wed, March 6 th |
9:00-11:00 PM |
General Population |
7 |
Quebec |
3 |
FR |
Thurs, March 7 th |
6:00-8:00 PM |
General Population |
6 |
Urban Alberta |
4 |
EN |
Tues, March 12 th |
8:00-10:00 PM |
General Population |
7 |
Ontario |
5 |
EN |
Wed, March 13 th |
6:00-8:00 PM |
General Population |
7 |
Greater Montreal Area |
6 |
FR |
Thurs, March 14 th |
6:00-8:00 PM |
Recent Immigrants |
7 |
Mid-Size Centres British Columbia |
7 |
EN |
Tues, March 19 th |
9:00-11:00 PM |
Millennials, Age 28-43 |
8 |
Major Centres Quebec |
8 |
FR |
Wed, March 20 th |
6:00-8:00 PM |
Middle Class Canadians |
7 |
Greater Toronto Area |
9 |
EN |
Thurs, March 21 st |
6:00-8:00 PM |
Generation Z, Age 18-27 |
8 |
Southwestern Ontario |
10 |
EN |
Tues, March 26 th |
6:00-8:00 PM |
Prospective Homeowners |
8 |
Urban Manitoba |
11 |
EN |
Wed, March 27 th |
7:00-9:00 PM |
General Population |
8 |
Atlantic Canada |
12 |
EN |
Thurs, March 28 th |
5:00-7:00 PM |
General Population |
8 |
Total number of participants |
89 |
At the beginning of each group, participants were asked what they had seen, read, or heard about the Government of Canada in recent days. A wide range of announcements and initiatives were recalled, including the announcement by the Government of Canada of the first phase of a national universal pharmacare program, the introduction of the Canada Dental Care Plan (CDCP), an upcoming increase (as of April 1 st , 2024) to the federal price on carbon, the announcement of the creation of a new Renters’ Bill of Rights, the discontinuation of the First-Time Home Buyer Incentive, and the decision by the Bank of Canada to maintain its policy interest rate at 5 per cent. A number of participants also recalled ongoing discussions related to the costs incurred during the development and implementation of the ArriveCan app, and the rejection by the Government of Canada of a request by the Government of Quebec for it to receive complete jurisdictional control over immigration into the province.
Participants also recalled activities related to the Government of Canada on the international stage. These included the ongoing provision of humanitarian support to civilians in Israel, the Gaza Strip, and the West Bank, the continued provision of military and financial support to Ukraine in its efforts to defend itself against the Russian invasion of its territory, and efforts by the federal government to assist Canadian citizens, permanent residents, and their eligible family members to leave Haiti in the wake of its ongoing state of emergency.
Eleven groups took part in conversations related to the issues currently facing Canadians as well as their perspectives regarding the federal government’s management of these priorities. Participants were asked to identify areas in which they felt the Government of Canada was performing well and areas where they felt there was room for improvement. On a number of issues participants expressed a range of positive and negative views. These included health care, immigration, education, and reconciliation with Indigenous peoples.
Participants also mentioned a number of areas where they felt that the Government of Canada had performed well. These included providing financial benefits and supports for Canadians, protecting and promoting diversity and multiculturalism, and providing humanitarian assistance to those impacted by events such as armed conflicts and natural disasters in other parts of the world.
Describing areas in which they believed the Government of Canada had room for improvement, participants mentioned the perceived high cost of living at present, a lack of affordable housing in many Canadian communities, and what was viewed as the high rate of taxation currently being paid by lower- and middle-income Canadians.
Asked to identify what they believed were the most important priorities for the federal government to be working on, a large number reiterated the need for a greater focus on areas such as reducing the cost of living, addressing housing unaffordability, making improvements to the health care system, lowering the cost of post-secondary education, and stabilizing the rate of immigration. Other priority areas mentioned by participants included the creation of more well-paying jobs for Canadians, continuing to work to make child care more affordable, and providing greater financial assistance to lower-and middle-income households currently struggling with the cost of living.
Participants in one group, comprised of Black Canadians residing in Toronto, shared their perspectives related to their lives in Canada and actions that the Government of Canada had taken to better engage with and support Black Canadians. Asked to identify what they viewed as the top issues facing Black Canadians that required greater prioritization from the federal government, participants commented on a range of areas. These included the need for increased investments towards housing and education in predominantly Black communities, making it easier for Black Canadians to enter the housing market, addressing perceived differences in the treatment of Black Canadians by law enforcement, and the need for greater representation of Black Canadians in positions of power and responsibility at all levels of government.
Questioned whether they viewed anti-Black racism as being a significant issue in Canada, almost all believed that it was. Several felt this issue had grown more prevalent in recent years and believed that a greater number of individuals now felt emboldened to engage in racist actions and behaviours. Many felt that more needed to be done by the federal government to ensure that equality rights, as outlined in the Charter of Rights and Freedoms, were being sufficiently upheld and that racism and discrimination were not occurring in Canada.
Asked whether they felt the Government of Canada was on the right track when it came to engaging with Black Canadians, all were uncertain, with none being aware of any actions or initiatives it had taken on this front. Discussing ways that it could increase its engagement with Black Canadians, many believed that more could be done by the federal government to reach out to and establish dialogues with leaders in Black communities. Additionally, it was thought that a greater focus should be placed on establishing initiatives, programs, and communications specifically targeted towards uplifting and empowering Black Canadians.
Participants in five groups engaged in a conversation on pharmacare and recent actions by the Government of Canada related to the introduction of a national pharmacare program. Asked how significant a priority they felt health care was at present, almost all believed that this was one of the most pressing issues currently facing Canadians. Describing what they viewed as the biggest challenges related to health care provision in their communities, participants identified issues such as perceived shortages of doctors and nurses, long wait times at emergency rooms and walk-in clinics, difficulties finding a family doctor, and significant backlogs for those seeking appointments and/or procedures with specialists.
Asked specifically whether they viewed the cost of prescription medication as a major challenge facing Canadians, while most believed that it was, a few viewed this as a lower priority compared to other issues such as health worker shortages and long wait times. While several were of the impression that a large number of Canadians currently had coverage for prescription medications through their employers, it was felt that these drugs could be very expensive for those with only partial coverage or no coverage at all. Many felt that the perceived high cost of prescription drugs was having a negative impact on the mental and physical health of those struggling to afford these medications. It was felt that this issue represented a significant source of stress in the lives of many who were suffering from chronic conditions, placing them in a precarious financial situation and forcing them to make cutbacks in other important areas of their lives.
While most were familiar with the term ‘pharmacare’, few were aware of any specific details as to what this type of program might entail. Asked whether they would support the introduction of a universal pharmacare plan in Canada under which everyone would receive prescription medication coverage, most reported that they would. It was felt that this could have a significant, and in some cases lifesaving, impact on those with serious conditions (such as diabetes or epilepsy) who were currently struggling to afford their medications. While still supporting the aim of increasing the affordability of medication in Canada, a number expressed concerns regarding what they expected would be the high financial costs of establishing and administering a national pharmacare program and worried that this might lead to an increase in taxes if implemented.
None were aware of any actions from the federal government related to the establishment of a national pharmacare program. Provided with information related to the introduction of the first phase of this program, almost all reacted positively. It was widely felt that this action by the Government of Canada was a step in the right direction and would likely have a positive impact on the lives of a large number of Canadians. All believed that it was important for the federal government to include diabetes medication in the first phase of this program, believing that this was a serious disease that was impacting a growing number of Canadian families. Most also viewed contraception as being important to include in this initial phase, believing this would be especially important towards supporting the health and overall wellbeing of women in Canada.
Describing the types of impacts they expected this initial phase would have, many believed that this expanded coverage would be especially beneficial to groups such as seniors and persons living with disabilities. It was felt that these groups typically had higher medication costs and fewer financial resources to afford these expenses. A number expected that this initial phase would also have the impact of creating positive momentum towards the provision of universal coverage for other medications and health supports (such as vision care and mental health resources) in the years to come.
Informed that a national pharmacare program could either be completely public, where all Canadians are on the same plan, or follow a ‘close the gaps’ approach that would allow people to continue to use existing public and private plans while providing coverage for those without, a larger number expressed a preference for a ‘close the gaps’ approach. Among these participants, it was felt that this approach would likely cost the federal government less money and would also allow those who preferred to keep their existing private coverage to do so. For the smaller number who favoured a universal pharmacare program, it was felt that this would be the most equitable approach and would ensure that everybody was provided the same standard of coverage.
Participants in three groups took part in conversations related to the housing situation in Canada. Discussions in the group comprised of prospective homeowners residing in Southwestern Ontario focused on issues such as the need for greater protections for renters and challenges related to obtaining and affording a mortgage, while those in the Greater Toronto Area (GTA) and major centres in Quebec discussed potential actions that could be taken to increase the housing supply.
To begin, participants were asked to identify what they felt to be the most important challenges facing Canadians related to housing that they believed required greater prioritization from the federal government. Almost all felt that more needed to be done to ensure that Canadians had access to safe and affordable housing (both for purchase and for rent) and many believed that actions needed to be taken to better protect the rights of renters. Several believed that there should be stricter regulations concerning the amount of rent landlords can charge, the rate at which rent can be increased, and how many properties individuals and companies are able to own as rental properties and/or investments.
Almost all participants indicated that they were currently renting their homes. When describing their experiences as renters, most felt that the rental market as a whole had become far more expensive in recent years, while some reported that their own rent had remained relatively stable and affordable. Asked how they would describe their rights as renters, most expressed uncertainty and did not feel that they had a strong understanding of the protections available to them.
Discussing what came to mind when they heard the term ‘Renters’ Bill of Rights’, participants believed that this would include the regulations on rent that they had mentioned above as well as greater assurances that renters could not be discriminated against based on characteristics related to their race, gender, and/or sexuality, and clear national standards related to the degree of upkeep and maintenance required by owners of rental properties. Asked what additional rights or protections they felt should be included in a Renters’ Bill of Rights, a number believed that practices such as renovictions and evictions of vulnerable groups (such as seniors and persons living with disabilities) should be regulated to a greater extent to ensure all renters are treated equitably through the eviction process.
All indicated that they would support the federal government working with provincial and territorial governments to establish the creation of a national Renters’ Bill of Rights. A number expressed the view that collaboration between the different levels of government would be of critical importance in drafting this legislation. Among these participants, it was felt that provincial and territorial governments would likely have a better understanding of the unique challenges facing renters within their jurisdictions and have important insights as to what safeguards could be implemented to better protect renters going forward.
Focusing next on issues related to mortgages, participants were asked to share their experiences navigating the housing market in recent years. All had previously indicated they were seeking to purchase a home in the coming years, with almost all reporting being first time home buyers. It was widely felt by participants that housing prices in their communities had risen substantially over the past few years and had made the goal of purchasing a home prohibitively expensive for many Canadians, including themselves. Several described having faced challenges not only in being able to afford the down payment required to purchase a home at current prices, but also in obtaining a mortgage to finance this purchase. It was felt that due to recent increases to interest rates it had become increasingly difficult for prospective homebuyers to obtain a mortgage, especially if one did not have well-established credit.
Asked how big of a barrier affording a down payment was when it came to their plans to purchase a home, a roughly equal number of participants identified this as a major concern compared to those who felt otherwise. Questioned whether they had heard about the introduction of the FHSA, a number of participants indicated that they had, with almost all who were aware of this initiative reporting that they had opened an FHSA themselves. All who had opened an FHSA felt that it had made a positive impact on their ability to save towards a down payment.
Questioned whether they were concerned about the prospect of acquiring and subsequently paying off a mortgage, many indicated that they were. Several expressed concerns that once they had purchased a home, they would potentially never be able to pay off their mortgage given the significant amount of money they expected they would need to borrow, and the long time period required to pay it back.
All felt that interest rates were high at present, with several believing that increasing interest rates in recent years had placed many Canadian homeowners in a precarious financial position. A number were worried about the impact that higher interest rates would have on those homeowners who had purchased their homes when rates were considerably lower and would now be expected to make substantially higher monthly payments upon renewal of their mortgages in the months and years to come. It was expected that this sharp increase in housing costs would be unaffordable for many, and in some cases, would place Canadians at risk of losing their homes.
Discussing what they felt banks and other lenders should consider when determining eligibility for mortgages, participants suggested areas such as a lack of existing debt, consistency of employment, and the length of time spent residing in Canada. Asked whether rent payment history should be a consideration for lenders, most felt that it should, believing that this would be a helpful way for renters to build credit and demonstrate an ability to make future mortgage payments.
Informed that current mortgage rates are structured around terms of up to 25 years, participants were asked whether they felt that this was enough time to realistically pay off a mortgage. While some believed that, with stable employment and diligence towards making payments, this was a realistic timeframe, a roughly equal number thought that paying off a mortgage in 25 years would likely be difficult for the large number of homeowners they believed were currently living pay cheque to pay cheque. Asked whether they felt lenders should be able to offer 30-year mortgages to first-time home buyers, almost all believed that they should. It was thought that this would provide additional financial flexibility for first-time home buyers and might remove some of the barriers they are currently facing related to affording a mortgage.
Participants next engaged in an exercise where they were presented with a number of potential actions that the Government of Canada could take related to housing and asked to select which they felt would have the most positive impact. The initiative to provide more low-cost financing to non-profits to improve and maintain affordable rental properties received the highest level of support among participants. It was felt that this action would have a considerable impact on lower- and middle-income Canadians and would represent an important step towards making housing more affordable. The initiatives to invest more in infrastructure to support the number of new homes being built in communities, provide low-cost financing to builders to encourage them to build more homes faster, taxing underutilized land, and improving the recognition of foreign construction qualifications and increasing construction worker training also received attention from participants . All felt that the federal government was on the right track with these priorities and expected that, if enacted, they would have a positive impact on the housing situation in Canada.
Participants in two groups engaged in a brief discussion related to the housing supply and potential actions by the federal government to build more housing on public lands. Asked what came to mind when they heard the term ‘public lands’, many believed that this primarily referred to land owned and maintained by the federal government. It was believed that this term could refer to land available for public use (such as parks and greenspaces) as well as those preserved for environmental conservation.
Asked whether they supported the Government of Canada taking action to allow for more homes to be built on public lands, almost all did. Several, however, clarified that they would only support this action if these homes were affordable for lower- and middle-income Canadians. A few expressed that their support for this type of measure would be dependent on whether there were any potential negative environmental consequences that could occur by taking this action.
Two groups took part in conversations related to online safety and actions by the Government of Canada to combat hateful content and the proliferation of misinformation and disinformation in online spaces. When asked to identify what positive impacts, if any, participants felt the internet was having on society today, a range of responses were provided, including connecting with family and friends, a greater accessibility of knowledge and information, online services such as digital banking and health care, translation tools allowing individuals speaking different languages to communicate with one another, and greater access to entertainment.
Participants also identified a number of ways in which they felt that the internet had negatively impacted society. These included online harassment and cyberbullying, the spread of misinformation and disinformation, online fraud, constant connection to one’s workplace making it difficult to achieve a healthy work-life balance, and increased anxiety and depression believed to be associated with spending too much time online.
Questioned whether, to the best of their knowledge, there were currently protections in place to keep Canadians safe on the Internet, many believed that companies such as Google and Meta had filters and parental controls available to prevent children from accessing inappropriate content. Additionally, it was felt that most major social media platforms had policies in place to identify and remove hateful content, though many believed that these processes were not always effective. Asked whether they believed that social media companies were accountable for the impact of harmful content on their users, most believed that these companies had a responsibility to do their best to remove harmful content from their platforms.
Discussing whether they felt the Government of Canada should hold digital platforms accountable for addressing harmful content on their platforms, a large number believed that it should. It was thought that regulating the content available to Canadians was a responsibility of the federal government and that it, rather than online platforms, should be setting the standards and regulations.
No participants were aware of any actions or initiatives from the Government of Canada related to online platforms and harmful content. Asked specifically whether they had heard anything related to the Online Harms Act , a small number believed they had heard about this legislation in passing but none could recall any specific details. Provided with information about this Act, participants expressed a range of views. Among those who felt more positively, participants viewed the scope of the legislation put forth by the Government of Canada as a sufficient starting point and, so long as these measures were properly implemented, expected that this initiative would go a long way towards combatting harmful content online. For those who had a more neutral reaction, the view was reiterated that while it was important to work to reduce harmful content online, the perceived subjective nature of what could be defined as harmful could ultimately lead to the censorship of certain viewpoints. Many in both groups felt that a clear definition as to what was considered harmful content would need to be provided by the federal government prior to this legislation being enacted.
Discussing whether they expected this legislation would have a positive impact on protecting the online safety of Canadians, while most believed that it would, a few expected that this would primarily be dependent on how diligently these measures were enforced and whether social media companies would be able to effectively identify and remove harmful content posted on their platforms. Provided with information related to the types of content this legislation would prioritize all believed that these were the right types of content to prioritize and felt that taking this action would have a positive impact on reducing the prevalence of harmful content online.
It was shared with participants that this legislation would also create a Digital Safety Commission to enforce the rules and hold platforms accountable to remove harmful content posted by their users. Most believed that the establishment of this Digital Safety Commission would be an effective step towards addressing harmful content online, especially if it were provided with the authority to enforce penalties on companies that do not comply with the regulations. Several, however, felt that there would need to be a clear and transparent process related to the formation of this body, how its members would be selected going forward, and the specific types of content that it would be focusing on.
To aid in conversation, participants were provided with information related to how hate speech would be defined under this legislation. Asked whether they felt this definition was clear, a large number expressed that it was somewhat confusing, with many focusing on the aspect that ‘ speech would not be classified as hate speech just because it expresses dislike or disdain, or it discredits, humiliates, hurts, or offends .’ Among these participants, it was thought that the definition was too vague when it came to differentiating between discriminatory, vilifying content and that which was disdainful, hurtful, and/or offensive.
Participants in the three groups based in Quebec engaged in conversations related to immigration and the Canadian immigration system at present. At the outset of their discussion, participants in the group comprised of individuals residing in the Greater Montreal Area (GMA) who had immigrated to Canada in the past ten years were asked to share their overall experiences with the Canadian immigration process. Most described their experiences as having been relatively positive and believed that this process had been fair and straightforward. Asked whether they had encountered any challenges related to application processing times, a small number recalled feeling the application process had been quite complex and that they had been required to submit a large amount of documentation and forms.
Discussing the resources available to newcomers upon their arrival, several were of the opinion that these were too focused on providing general information about Canada rather than practical skills and advice regarding how to best integrate into their local communities. It was widely felt that more needed to be done to assist newcomers to Quebec with learning the French language, becoming eligible for provincial health care coverage, finding employment in their fields of expertise, and recognizing the training and certification they had acquired prior to arriving in Canada.
All three groups were prompted to share their perspectives on the current Canadian immigration system. A wide range of opinions were provided, with several believing that there were both positive and negative aspects to the current system. Many thought that the immigration system had been effective in bringing in an increased number of newcomers in recent years and expected that this would have a positive impact on the Canadian economy and workforce. Some also believed that higher rates of immigration had increased the diversity and cultural richness of the Canadian population.
Discussing potential challenges related to higher immigration, a number were particularly concerned about whether there would be sufficient housing, infrastructure, and public services (such as health care, education, and public transportation) available to meet the needs of a growing population.
Asked whether they felt the Government of Canada should increase, decrease, or keep the rate of immigration relatively the same, a roughly equal number believed it should be increased as those who felt it should decrease or remain stable.
Participants in the group comprised of recent immigrants were asked a few additional questions related to the foreign credential recognition process. All believed this to be an important concern at present and many reported having been personally impacted by this issue or having known someone who had. Discussing the types of measures that should be taken by the Government of Canada to address this issue, participants suggested actions such as taking into account the years of experience one has practiced at their specialty in other countries, establishing credential verification systems with other countries, making it more affordable to obtain the certifications necessary to work in Canada, and providing incentives encouraging employers to recognize the credentials of recent immigrants and consider them for employment opportunities.
Participants in the group comprised of recent immigrants residing in the GMA also engaged in a brief discussion related to their experiences living in Canada thus far and their expectations for the future. Asked what motivated them to move to Canada, and Montreal in particular, many reported that they had come to Canada to join family members, several of whom resided in or around the GMA. Describing additional factors that had motivated them to come to Canada, a number cited what they viewed as the relative safety, high quality of living, and protections from discrimination that they associated with life in Canada.
While most felt that life in Canada had met or exceeded their expectations regarding its safety and the higher quality of life they could expect to enjoy, a number reported having felt surprised at what they viewed as the high cost of housing and challenges related to accessing health care in their community. A number expressed the view that while the cost of living had been relatively affordable when they first immigrated to Canada, it had risen substantially in recent years. Asked whether a lack of affordable housing would impact their decision to stay in Canada, a few indicated that it would, especially if they found that they could afford to purchase a home somewhere else.
Describing the advice that they would give to prospective immigrants coming to Canada, several suggested gaining a comprehensive understanding of the health benefits available to them, allowing them to better navigate the health care system in their province or territory upon their arrival. It was also felt that, if possible, immigrants should make every effort to secure employment prior to arriving in Canada, ensuring that they are not placed in a financially precarious position while also trying to establish a life in a new country.
Five groups engaged in brief conversations related to out-of-status workers in Canada. Asked whether they were familiar with the terms ‘out-of-status’ or ‘undocumented’ people, many indicated that they were. A larger number reported familiarity with the term undocumented relative to out-of-status, believing that this referred to those who were living and/or working in Canada without a valid visa. Several were of the impression that this term primarily referred to those individuals who had initially arrived in Canada on valid study or work permits and had remained in the country after their visas had expired.
Asked whether they felt out-of-status workers residing in Canada should be provided with a pathway to permanent residency and citizenship, participants expressed a range of opinions. While some believed that there should be a degree of flexibility on this front for those whose documentation had temporarily lapsed and/or those who had applied and were waiting for the approval of a new work or study permit, a larger number did not believe any pathway to citizenship should be offered. Among these participants it was strongly felt that providing out-of-status workers with a pathway to permanent residency and citizenship would be unfair to those working to immigrate to Canada by following the official process. A number who had themselves immigrated to Canada by following the official channels felt that allowing out-of-status workers this opportunity would be very discouraging considering the many years it had taken them to acquire their permanent residency and citizenship.
One group, comprised of middle-class individuals residing in major centres in Quebec, engaged in a discussion related to the Government of Canada’s upcoming 2024 Budget, scheduled to be tabled on April 16 th , 2024. Asked how they felt the Canadian economy was currently performing overall, almost all believed that it was facing significant challenges at present, citing issues such as inflation, high interest rates, the rising cost of essentials such as groceries and gasoline, and a lack of affordable housing.
Engaging in an exercise where they were presented with a number of potential areas that the federal government could prioritize in the upcoming Budget, participants expressed the highest level of support for those measures related to growing the housing supply and addressing inflation and the high cost of living. While improving the health care system was also viewed by several as an important priority, few selected those priorities related to maintaining a responsible plan for federal spending, raising taxes on the wealthiest Canadians, unlocking pathways to the middle class, protecting seniors’ benefits, and fighting climate change.
Asked whether they viewed themselves as being part of the middle class, most believed that they were. Describing what they felt it meant to be a part of the middle class, several thought that this typically referred to those individuals whose salaries were sufficient for them to afford their monthly expenses while still having some money left over at the end of each month to contribute to savings and/or for discretionary spending. All felt that the federal government needed to do more to support the middle class, believing that many middle-class households were currently struggling to keep pace with the high cost of living at present.
Discussing whether they had confidence in the Government of Canada’s ability to deliver on providing assistance to the middle class and those seeking to join it, participants were mixed in their opinions. While some expressed confidence and felt that the federal government would be able to have a positive impact in this regard, a roughly equal number were more uncertain, believing that success on this front would be dependant on the specific initiatives announced in the Budget and whether these could feasibly be accomplished.
One group engaged in a discussion related to taxes and potential changes to taxation at the federal level. Asked if they believed that wealthy Canadians were currently paying their fair share in taxes, a larger number felt that they were not compared to those who were more uncertain. Several expressed the view that the Government of Canada should tax wealthier individuals at a higher rate while lowering taxes for lower- and middle-income households. Discussing whether they would support the creation of a wealth tax to be paid annually by the wealthiest Canadians, most indicated that they would, and all expressed support for this type of initiative if it were specifically applied to the top one per cent of income-earners in Canada.
Discussing the potential benefits of the creation of a wealth tax by the federal government, it was felt that in addition to potentially lowering the tax burden for the rest of Canadians, this increased tax revenue could be used to build vital infrastructure such as schools and hospitals as well as be directed towards addressing issues such as housing affordability and homelessness.
Asked whether they had previously heard the term ‘capital gains’, a number indicated that they had, believing this referred to the income individuals earned on investments that they had made, such as through the sale of securities such as stocks and bonds. Asked what types of people came to mind when they thought about individuals who earn income through capital gains, participants widely believed that capital gains could be earned by anybody, including those making contributions to programs such as a Registered Retirement Savings Plan (RRSP) or Tax-Free Savings Account (TFSA).
Informed that, in Canada, capital gains were currently subject to taxation, participants were asked whether this should continue to be the case. Several were uncertain, believing that while capital gains represented another type of income and should likely be subject to taxation, they did not believe this should apply to one-time transactions, such as the sale of one’s primary residence, which they felt fell outside of the realm of traditional investing. Told that there was a measure known as the Principal Residence Exemption which allowed Canadians to avoid paying taxes on the sale of their primary home, all believed that this was a fair policy to have in place. It was felt that this would be effective in financially protecting those homeowners who had owned their properties for a long time and had purchased them as a place to live rather than as an investment vehicle.
Participants in two groups, composed of millennials residing in British Columbia (B.C.) and members of Generation Z residing in the Greater Toronto Area (GTA), took part in conversations related to their perspectives on the economy, social equity, and their aspirations for the future. To begin, participants were asked whether they felt the economy and their personal financial situation was better, worse, or similar to that of their parents when they were the same age. Almost all participants in both groups believed that their economic situation was considerably worse compared to previous generations and that life in general was far less affordable today. It was widely thought that the middle-class lifestyle enjoyed by their parents had become far more difficult to maintain and that wages had not remotely kept pace with perceived increases to the cost of living in recent decades.
Asked whether social equality had improved, most believed that it had. It was thought by many that there were now far more professional opportunities available for women today compared to previous generations and that while there was still work to be done, significant progress had been made in this area. Many also believed that there was now greater acceptance and protection of the rights of equity seeking groups such as visible minorities, members of the 2SLGBTQI+ community, and persons living with disabilities.
Discussing whether they felt they had the same or different goals compared to their parents, most believed that their goals were somewhat different. Some believed that they likely prioritized maintaining a work-life balance to a greater extent than their parents. While financial goals were viewed as being important, a number expressed that they did not wish to work a typical 9-5 lifestyle to achieve them and placed a high degree of value on the ability to have a flexible work schedule.
Focusing next on the tabling of the annual federal budget, participants were asked what areas they felt needed to be prioritized by the Government of Canada in the coming year. Almost all believed that a greater focus needed to be placed on addressing issues related to the cost of living and the ability of Canadians to afford essentials such as groceries and gasoline. Many felt that actions needed to be taken to reduce the cost of housing (both to purchase and to rent), believing that safe and affordable housing was a basic need that should be available to all Canadians. Other priority areas included the construction and repair of critical infrastructure (such as roadways and public transportation systems), creating more high paying jobs for Canadians, and making greater investments towards the Canadian Armed Forces (CAF) and national security.
Shown a list of potential measures that could be considered by the Government of Canada in its coming budget, almost all expressed support for the initiatives related to making housing more affordable for younger generations and securing jobs and investments in the economy of the future. Participants were mixed in their reactions to the initiative of asking the wealthiest Canadians to pay more in taxes in order to better support the rest of the population. A few felt that greater clarity needed to be provided regarding who would be considered as the ‘wealthiest Canadians’ under this legislation.
Participants in one group, comprised of Black Canadians residing in Toronto, engaged in a brief discussion related to their expectations for the future as well as their perspectives regarding the current state of equity, diversity, and inclusiveness in Canada.
Asked what, if anything, made them feel optimistic about their future in Canada, many spoke positively about having access to publicly funded health care and retirement savings programs such as the Canada Pension Plan (CPP). Others identified the relatively high quality of life of Canadians and what they perceived to be a lower level of anti-Black racism and discrimination in Canada compared to other parts of the world.
Sharing their concerns related to life in Canada going forward, a large number identified the high cost of living as a significant issue, both at present as well as how it would potentially impact the long-term financial security of Canadians in the future. A small number expressed concerns related to a perceived increase in instances of overt racism against racialized people in Canada and were worried that this trend might continue in the years to come.
Describing the state of diversity, equity, and inclusion in Canada, many were positive in their impressions. It was widely thought that Canada was among the most diverse countries in the world, and was very welcoming and respectful of different cultures, beliefs, and values. A number shared the view that while Canada was mostly welcoming, more could be done to increase the representation of racialized individuals at all levels of government as well as place a greater focus on increasing the diversity of those working in executive roles at major Canadian corporations.
Participants in two groups engaged in discussions related to carbon pricing in Canada. Asked how important they felt it was for the federal government to be working to reduce carbon pollution, all in the group based in Atlantic Canada viewed this as being an issue of critical importance, and especially in terms of preserving a high quality of life for future generations. While also viewing climate change as an important issue, many of those residing in Manitoba felt that other challenges, such as those related to housing and the cost of living, were of greater importance at present.
Discussing what they had seen, read, or heard about carbon pollution pricing in Canada, while most believed that there was some form of federal carbon pricing currently in place in their respective provinces, few were aware of any specific details related to this initiative. Related to this, a number commented that it had become increasingly difficult to discern whether information they encountered related to carbon pricing was accurate, given what was viewed as the high amount of misinformation and disinformation currently being disseminated about this issue.
Questioned whether they felt the implementation of a price on carbon had been effective in reducing emissions, most expressed uncertainty. Several felt that, due to the relatively recent nature of the carbon pricing program, it was difficult to determine whether this initiative had been successful and that more time and data was needed.
While several reported having heard about the Canada Carbon Rebate (CCR), very few could recall any specific details about these payments. Provided with information about the carbon pricing system and the CCR, many expressed the view that the annual rebate for a family of four was too low to sufficiently account for the overall rise in prices they believed had resulted from carbon pricing. A number questioned how these amounts were calculated and whether this rebate would be available to all Canadians or if one would have to be below a certain income in order to be eligible for this program. Asked whether they supported or opposed the Government of Canada’s carbon pricing system, almost all in Manitoba opposed this initiative while a roughly equal number of those in Atlantic Canada expressed support compared to those who were opposed or more uncertain in their views.
Several believed that a greater focus should be placed on changing the behaviours of major corporate and industrial emitters rather than individual households. It was felt that taking this approach would have a much greater effect on mitigating the impacts of climate change and would help to reduce the financial impacts of carbon pricing on those Canadians who were already struggling with the cost of living.
Participants in Atlantic Canada engaged in a brief discussion related to the concepts of “climateflation” and “heatflation”. Asked whether they had heard either of these terms before, none indicated that they had. Describing what they believed these terms referred to, many expected that they were likely connected to the issue of climate change and the rising economic costs of its effects as well as efforts to mitigate its impacts going forward. To clarify, participants were informed that heatflation is when extreme heat, caused by climate change, makes food and other items more expensive, and that climateflation was a broader term that encompassed all of the ways in which climate change can cause prices to go up, including but not limited to extreme heat.
All believed that climate change was having at least some impact on the price of food. It was felt that in addition to extreme heat and drought making it more difficult for farmers to protect their crops and livestock, extreme weather events could also cause damage to vital roadways and infrastructure, making it more difficult to transport food products across the country. A few also expressed that in addition to impacting Canadian food production, climate change could also make it more expensive to import food products from other parts of the world that were also dealing with its effects.
While all felt that heatflation and climateflation represented an increasing concern for Canadians, a number believed that recent increases to food prices had also been caused by what they viewed as excessive profit-seeking from major grocery chains. With this in mind, it was believed that in order to make food more affordable, action would need to be taken by the Government of Canada to place stricter regulations on the prices that grocery companies can charge for their products.
Four groups were asked to share their perspectives related to social media concepts designed by the Government of Canada to highlight recommendations related to supplemental foods. All participants were informed that these concepts had been specifically designed for those who were currently pregnant or breastfeeding.
While participant views on the concepts varied, a large number believed that the concept featuring the mock beverage product was effective in that it provided a clear example of a type of product that could include supplemented ingredients. It was felt that in order to increase the effectiveness of this campaign, a wider range of supplemented food products should be highlighted.
Participants were also shown a number of additional concepts, respectively featuring a pregnant woman, a pregnant woman and her partner, a group of pregnant women, and a breastfeeding mother. The concepts shown varied among the groups. Across all groups, most were of the opinion that, unless they were the target audience (i.e., pregnant or breastfeeding), these concepts would be unlikely to stand out to them if they encountered them on social media. Several believed that in order to be more successful in capturing the attention of social media users, these concepts should seek to add brighter colours, provide specific examples of the different types of supplemented food products, and ensure that a diverse group of pregnant or breastfeeding Canadians are featured in these advertisements. A number also felt that more should be done to reach out to the partners of those who were currently pregnant or breastfeeding, believing that they would also be interested in learning more about this issue.
Asked whether they would be likely to share, comment, or like these posts if they encountered them on social media, several expressed that they would only be likely to do so if they were currently pregnant or breastfeeding or were close to someone who was. Discussing whether had they learned anything from the posts or if anything had been surprising to them, several indicated having not been previously aware of supplemented foods and their associated health risks.
The Strategic Counsel
Contract number: CW2241412
Contract award date: December 19, 2022
Contract value: $ 814,741.30
To help place the focus group discussions within the context of key events which occurred during the reporting cycle, below is a brief synopsis for the month of March 2024.
At the beginning of each group, participants were asked what they had seen, read, or heard about the Government of Canada in recent days. A wide range of announcements and initiatives were recalled, including:
Participants also recalled activities related to the Government of Canada on the international stage. These included:
Eleven groups took part in conversations related to the issues currently facing Canadians as well as their perspectives regarding the federal government’s management of these priorities. Participants were asked to identify areas in which they felt the Government of Canada was performing well and areas where they felt there was room for improvement. On a number of issues participants expressed a range of positive and negative views. These included:
Participants also mentioned a number of areas where they felt that the Government of Canada had performed well, including:
Additionally, participants identified a range of areas in which they believed the Government of Canada had room for improvement. These included:
Asked to identify what they viewed as the most important priorities that the federal government should be working on, a large number reiterated the need for a greater focus on areas such as reducing the cost of living, addressing housing unaffordability, making improvements to the health care system, lowering the cost of post-secondary education, and stabilizing the rate of immigration. Other priority areas mentioned by participants included the creation of more well-paying jobs for Canadians, continuing to work to make child care more affordable, and providing greater financial assistance to lower-and middle-income households currently struggling with the cost of living. A number believed that more should be done to assist seniors, both in terms of ensuring their ability to access health care as well as protecting their financial wellbeing.
Participants in one group, comprised of Black Canadians residing in Toronto, shared their perspectives related to their lives in Canada and actions that the Government of Canada had taken to better engage with and support Black Canadians. Asked to identify what they viewed as the top issues facing Black Canadians that required greater prioritization from the federal government, participants commented on a range of areas. These included the need for increased investments towards housing and education in predominantly Black communities, making it easier for Black Canadians to enter the housing market, addressing perceived differences in the treatment of Black Canadians by law enforcement, and the need for greater representation of Black Canadians in positions of power and responsibility at all levels of government.
Asked whether they were aware of any actions from the Government of Canada related to assisting Black Canadians, while a small number had heard about the creation of the Black Entrepreneurship Program, no other initiatives could be recalled. Discussing whether they felt the Government of Canada was on the right track when it came to supporting Black Canadians, most expressed uncertainty, feeling that they did not know enough about its actions on this front to provide a proper evaluation.
Questioned whether they viewed anti-Black racism as being a significant issue in Canada, almost all believed that it was. Several felt this issue had grown more prevalent in recent years and believed that a greater number of individuals now felt emboldened to engage in racist actions and behaviours. In addition to a perceived rise in overt anti-Black racism, several also believed that this type of discrimination was occurring more subtly through actions such as microaggressions in the workplace as well as perceived unequal treatment of Black Canadians by law enforcement and others in positions of authority. Many felt that more needed to be done by the federal government to ensure that equality rights, as outlined in the Charter of Rights and Freedoms, were being sufficiently upheld and that racism and discrimination were not occurring in Canada.
Asked whether they felt the Government of Canada was on the right rack when it came to engaging with Black Canadians, all were uncertain, with none being aware of any actions or initiatives it had taken on this front. Discussing ways that it could increase its engagement with Black Canadians, many believed that more could be done to reach out to and establish dialogues with leaders in Black communities. It was felt that by taking this action, the federal government could gain a better understanding of the specific needs of Black Canadians and how to address them. Additionally, it was thought that actions could be taken to establish more initiatives, programs, and communications specifically targeted towards uplifting and empowering Black Canadians. A few expressed the opinion that Black issues typically only received attention during Black History Month in February and at annual cultural events such as the Toronto Caribbean Carnival (also known as Caribana). Among these participants it was felt that a greater emphasis needed to be placed by the federal government on engaging with Black Canadians on a year-round basis going forward.
Participants in five groups engaged in a conversation on pharmacare and recent actions by the Government of Canada related to the introduction of a national pharmacare program. Asked how significant a priority they felt health care was at present, almost all believed that this was one of the most pressing issues currently facing Canadians. Describing what they viewed as the biggest challenges related to health care provision in their communities, participants identified issues such as perceived shortages of doctors and nurses, long wait times at emergency rooms and walk-in clinics, difficulties finding a family doctor, and significant backlogs for those seeking appointments and/or procedures with specialists. Related to this, a few believed that more needed to be done to expedite the foreign credential recognition process, making it easier for doctors and nurses trained outside of Canada to practice in the country.
Asked specifically whether they viewed the cost of prescription medication as a major challenge facing Canadians, while most believed that it was, a few viewed this as a lower priority compared to other issues such as health worker shortages and long wait times. While several were of the impression that a large number of Canadians currently had coverage for prescription medications through their employers, it was felt that these drugs could be very expensive for those with only partial coverage or no coverage at all. This was seen as a particular challenge for lower income Canadians, who it was believed often had to balance the high costs of prescription medication with affording other essentials such as groceries and housing. Asked to estimate the percentage of Canadians that currently lacked prescription medication coverage, participant responses ranged from 20 per cent to as high as 80 per cent.
Many felt that the perceived high cost of prescription drugs was having a negative impact on the mental and physical health of those struggling to afford these medications. It was felt that this issue represented a significant source of stress in the lives of many who were suffering from chronic conditions, placing them in a precarious financial situation and forcing them to make cutbacks in other important areas of their lives. Furthermore, a number expressed concern that high medication costs could potentially have severe or even deadly consequences for those individuals who were forced to take actions such as rationing their medications or forgoing these drugs altogether due to being unable to afford them.
While most were familiar with the term ‘pharmacare’, few were aware of any specific details as to what this type of program might entail. Among the small number who were aware, it was believed that pharmacare was a system under which the federal government covered the costs of prescription medications for Canadians. Asked whether they would support the introduction of a universal pharmacare plan in Canada under which everyone would receive prescription medication coverage, most reported that they would. It was felt that this could have a significant, and in some cases life-saving, impact on those with serious conditions (such as diabetes or epilepsy) who were currently struggling to afford their medications. While still supporting the aim of increasing the affordability of medication in Canada, a number expressed concerns regarding what they expected would be the high financial costs of establishing and administering a national pharmacare program and worried that this might lead to an increase in taxes if implemented.
None were aware of any actions from the federal government related to the establishment of a national pharmacare program. To aid in conversation, participants were provided with the following information:
On February 29 th , 2024, the Government of Canada introduced legislation to move forward on implementing the first phase of a national pharmacare program to make prescription drugs more affordable and accessible to more Canadians.
If approved, the Government of Canada intends to work with the provinces and territories to provide universal, single-payer coverage for a number of contraception and diabetes medications. The Government of Canada also intends to establish a fund to help Canadians access supplies that diabetics need to manage and monitor their condition and administer their medication, like syringes and glucose test strips.
Almost all reacted positively to this information. It was widely felt that this action by the Government of Canada was a step in the right direction and would likely have a positive impact on the lives of a large number of Canadians. All believed that it was important for the federal government to include diabetes medication in the first phase of this program, believing that this was a serious disease that was impacting a growing number of Canadian families. A number who were pre-diabetic or diabetic themselves or knew people who were felt that this would have a life changing impact on those with these conditions.
Most also viewed contraception as being important to include in this initial phase, believing this would be especially important towards supporting the health and overall wellbeing of women in Canada. A few felt somewhat differently, believing that while contraception was important, there were already many avenues to access affordable contraception. Among these participants, it was felt that the Government of Canada should instead prioritize providing medication for other life-threatening conditions, such as cancer and epilepsy. Though believing it was a positive step to make prescription medication more affordable for Canadians, a few felt that a focus should also be placed by the federal government on promoting healthier living and active lifestyles, with the ultimate aim of reducing the number of Canadians relying on medication in the years to come.
Describing the types of impacts they expected this initial phase would have, many believed that this expanded coverage would be especially beneficial to groups such as seniors and persons living with disabilities. It was felt that these groups typically had higher medication costs and fewer financial resources to afford these expenses. A number expected that this initial phase would also have the impact of creating positive momentum towards the provision of universal coverage for other medications and health supports (such as vision care and mental health resources) in the years to come. Asked whether they had any questions about the program, a number reiterated concerns related to how much a national pharmacare program would cost and whether this would lead to a rise in taxes. A few also questioned whether Canadians would have access to name brand (rather than generic) pharmaceuticals under this plan and what would happen to those who already had pharmacare coverage through their employers.
It was clarified for participants that, in order to implement this program, the federal government would have to collaborate with governments at the provincial/territorial level. Asked whether they would support their province’s involvement in a national pharmacare program, almost all indicated they would. Many expressed that they would be extremely disappointed if a national pharmacare program was established and their province chose not to participate.
Informed that a national pharmacare program could either be completely public, where all Canadians are on the same plan, or follow a ‘close the gaps’ approach that would allow people to continue to use existing public and private plans while providing coverage for those without, a larger number expressed a preference for a ‘close the gaps’ approach. Among these participants, it was felt that this approach would likely cost the federal government less money and would also allow those who preferred to keep their existing private coverage to do so. For the smaller number who favoured a universal pharmacare program, it was felt that this would be the most equitable approach and would ensure that everybody was provided the same standard of coverage. Related to this, it was thought that a universal approach would help to avoid the creation of a two-tiered pharmacare system where some had access to a wide range of pharmaceuticals through their employers while others only received a minimum level of coverage.
A slightly larger number of participants reported currently having a prescription drug coverage plan compared to those who did not. Most of those who had coverage reported being relatively satisfied with their plan. A few believed that their coverage could be improved upon, particularly related to issues such as having to pay a co-pay amount when accessing their benefits or having to pay for services upfront and being required to submit amounts for reimbursement. While a small number expressed concerns that a national pharmacare program could lead to them receiving a lower standard of coverage in the future, most did not expect that their existing drug coverage would be impacted by this initiative.
Focusing on the national pharmacare program as a whole, almost all believed that it would have a positive impact on making life more affordable for Canadians. A few felt somewhat differently, believing that while this initiative had the potential to make life in Canada more affordable, this would ultimately depend on whether the savings incurred through this program outweighed the additional costs (such as potentially higher taxes) that would be incurred by implementing and administering this program. Discussing additional benefits of a national pharmacare program, a number believed that this would serve to take some pressure off of the health care system. It was felt that affordable drug coverage would allow a greater number of Canadians to manage their health issues more effectively, preventing them from escalating and requiring more frequent in-patient medical care. It was widely believed that a national pharmacare program would have a positive impact on improving health care provision in Canada as well as improving the quality of life for Canadians overall.
Participants in three groups took part in conversations related to the housing situation in Canada. Discussions in the group comprised of prospective homeowners residing in Southwestern Ontario focused on issues such as the need for greater protections for renters and challenges related to obtaining and affording a mortgage, while those in the Greater Toronto Area (GTA) and major centres in Quebec discussed potential actions that could be taken to increase the housing supply.
To begin, participants were asked to identify what they felt to be the most important challenges facing Canadians related to housing that they believed required greater prioritization from the federal government. Almost all felt that more needed to be done to ensure that Canadians had access to safe and affordable housing (both for purchase and for rent) and many believed that actions needed to be taken to better protect the rights of renters. Several believed that there should be stricter regulations concerning the amount of rent landlords can charge, the rate at which rent can be increased, and how many properties individuals and companies are able to own as rental properties and/or investments.
All thought that the Government of Canada should be doing more to assist those seeking to purchase their first home, believing that this would have a widespread positive impact on many Canadian families, including their own. Increasing the housing supply was also widely viewed as a major priority at present, with many believing that this area required far more urgent action on the part of the federal government. Asked whether they had recently seen, read, or heard about any actions from the Government of Canada related to housing, while a few recalled the introduction of the First Home Savings Account (FHSA), no other initiatives could be recalled.
Almost all participants indicated that they were currently renting their homes. When describing their experiences as renters, most felt that the rental market as a whole had become far more expensive in recent years, while some reported that their own rent had remained relatively stable and affordable. A few recalled having recently experienced financial challenges related to the increasing cost of renting and had been required to rely on family members in order to afford their rent. Asked how they would describe their rights as renters, most expressed uncertainty and did not feel that they had a strong understanding of the protections available to them. Discussing the type of role they felt the Government of Canada should have in protecting the rights of renters, most believed that it should be seeking to implement stronger regulations to ensure that landlords did not charge exorbitant rents and that renting remained an affordable option in Canadian communities.
Discussing what came to mind when they heard the term ‘Renters’ Bill of Rights’, participants believed that this would include the regulations on rent that they had mentioned above as well as greater assurances that renters could not be discriminated against based on characteristics related to their race, gender, and/or sexuality, and clear national standards related to the degree of upkeep and maintenance required by owners of rental properties. Asked what additional rights or protections they felt should be included in a Renters’ Bill of Rights, a number believed that practices such as renovictions and evictions of vulnerable groups (such as seniors and persons living with disabilities) should be regulated to a greater extent to ensure all renters are treated equitably through the eviction process. Discussing how they felt the introduction of a Renters’ Bill of Rights would impact the relationship between landlords and tenants, participants were mixed in their opinions. Some believed that this would lead to a more acrimonious relationship, particularly on the part of landlords, as there was a perception among participants that landlords would in turn feel that renting out their properties would not be as financially rewarding. Others felt otherwise and were of the view that an established Renters’ Bill of Rights would serve to set more realistic expectations for both parties and lead to a more positive relationship in the long term.
All indicated that they would support the federal government working with provincial and territorial governments to establish the creation of a national Renters’ Bill of Rights. A number expressed the view that collaboration between the different levels of government would be of critical importance in drafting this legislation. Among these participants, it was felt that provincial and territorial governments would likely have a better understanding of the unique challenges facing renters within their jurisdictions and have important insights as to what safeguards could be implemented to better protect renters going forward.
Focusing next on issues related to mortgages, participants were asked to share their experiences navigating the housing market in recent years. All had previously indicated they were seeking to purchase a home in the coming years, with almost all reporting being first time home buyers. It was widely felt by participants that housing prices in their communities had risen substantially over the past few years and had made the goal of purchasing a home prohibitively expensive for many Canadians, including themselves. Several described having faced challenges not only in being able to afford the down payment required to purchase a home at current prices, but also in obtaining a mortgage to finance this purchase. It was felt that due to recent increases to interest rates it had become increasingly difficult for prospective homebuyers to obtain a mortgage, especially if one did not have well-established credit. A number believed that insurance requirements from the Canada Mortgage Housing Corporation (CMHC) for all purchases with a down payment of less than 20 per cent, had also made the prospect of home ownership difficult for many potential home buyers. Describing additional challenges related to purchasing a home, participants mentioned the practice of large corporations purchasing large swaths of residential housing, believing that this had worked to drive up housing costs in many parts of the country and had decreased the supply of available housing for Canadian families.
Asked how big of a barrier affording a down payment was when it came to their plans to purchase a home, a roughly equal number of participants identified this as a major concern compared to those who felt otherwise. For those who expected this would be a barrier, a number believed that they would have to rely on their parents to afford their down payment, while a few did not know how they would be able to save up for the down payment required to purchase a home in their area. Questioned whether they had heard about the introduction of the FHSA, a number of participants indicated that they had, with almost all who were aware of this initiative reporting that they had opened an FHSA themselves. To clarify, participants were informed that the Government of Canada had introduced the FHSA as a way to assist Canadians in saving up to $40,000 tax-free, to help them purchase their first home. All who had opened an FHSA felt that it had made a positive impact on their ability to save towards a down payment. It was felt that having an account specifically designated towards saving up for a home provided them with additional incentive to make contributions each month, as well as providing them with a tangible financial goal to work towards.
Questioned whether they were concerned about the prospect of acquiring and subsequently paying off a mortgage, many indicated that they were. Several expressed concerns that once they had purchased a home, they would potentially never be able to pay off their mortgage given the significant amount of money they expected they would need to borrow, and the long time period required to pay it back. A number felt that they would struggle to be approved for a mortgage, citing issues such as perceived high interest rates at present, their personal financial situations, and the high borrowing amounts required to purchase a home in their area.
All felt that interest rates were high at present, with several believing that increasing interest rates in recent years had placed many Canadian homeowners in a precarious financial position. A number were worried about the impact that higher interest rates would have on those homeowners who had purchased their homes when rates were considerably lower and would now be expected to make substantially higher monthly payments upon renewal of their mortgages in the months and years to come. It was expected that this sharp increase in housing costs would be unaffordable for many, and in some cases, would place Canadians at risk of losing their homes. Asked whether they expected interest rates would increase, decrease, or remain relatively stable over the next few years, almost all felt that they would increase. It was widely thought that the costs of groceries, housing, energy, and many other essential areas had continued to rise in recent years and that higher interest rates would likely be required to stabilize prices. A small number felt that interest rates would likely remain the same and start to decrease gradually over the next few years.
Discussing what they felt banks and other lenders should consider when determining eligibility for mortgages, participants suggested areas such as a lack of existing debt, consistency of employment, and the length of time spent residing in Canada. Regarding the latter, a few were of the opinion that in order to be eligible for a mortgage from a Canadian lender, one should have to have resided in the country for a certain number of years. Asked whether rent payment history should be a consideration for lenders, most felt that it should, believing that this would be a helpful way for renters to build credit and demonstrate an ability to make future mortgage payments. A number, however, were worried that tenants could be unfairly impacted by landlords not accurately reporting their payment history and felt that an independent verification system would have to be established in order to address this.
Informed that current mortgage rates are structured around terms of up to 25 years, participants were asked whether they felt that this was enough time to realistically pay off a mortgage. While some believed that, with stable employment and diligence towards making payments, this was a realistic timeframe, a roughly equal number thought that paying off a mortgage in 25 years would likely be difficult for the large number of homeowners they believed were currently living pay cheque to pay cheque. Asked whether they expected that they would be able to pay off their own mortgages over a span of 25 years, only a few believed that they would. A number reiterated their expectation that they would not be able to pay off their mortgage, likely passing on the debt to their children. Asked whether they felt lenders should be able to offer 30-year mortgages to first-time home buyers, almost all believed that they should. It was thought that this would provide additional financial flexibility for first-time home buyers and might remove some of the barriers they are currently facing related to affording a mortgage. Several expected that they would personally benefit from this and expected that, if implemented, this initiative would likely make home ownership more accessible to them. Questioned whether they felt that this initiative should only apply to newly constructed homes, participants widely believed that it should apply to all homes and that 30-year mortgages should be made as widely available to first-time home buyers as possible.
Participants next engaged in an exercise where they were presented with a number of potential actions that the Government of Canada could take related to housing and asked to select which three they felt would have the most positive impact. These included:
The initiative to provide more low-cost financing to non-profits to improve and maintain affordable rental properties received the highest level of support among participants. It was felt that this action would have a considerable impact on lower- and middle-income Canadians and would represent an important step towards making housing more affordable. A few also liked the focus on working with non-profit organizations, believing that these would place a greater emphasis on building affordable housing compared to profit-seeking developers. The initiatives to invest more in infrastructure to support the number of new homes being built in communities, provide low-cost financing to builders to encourage them to build more homes faster, taxing underutilized land, and improving the recognition of foreign construction qualifications and increasing construction worker training also received attention from participants. It was felt that these were all important areas that, if sufficiently addressed, would have a significant impact on accelerating the pace at which new homes are being built in Canadian communities. Only a small number selected the initiatives to invest in new building methods (such as modular homes) and making federally owned lands available to build housing on. Regarding the latter, a number were of the impression that many federally owned lands were currently being preserved for environmental reasons and did not wish to see these lands developed on.
All felt that the federal government was on the right track with these priorities and expected that, if enacted, they would have a positive impact on the housing situation in Canada. Discussing whether there were any additional actions they felt the Government of Canada should focus on related to building more housing, a small number remarked that an emphasis should be placed on building housing in less-populated areas of the country. Among these participants, there was a perception that this would increase the economic productivity in these regions and would reduce the pressure on housing markets in major urban centres such as Toronto, Montreal, and Vancouver.
Participants in two groups engaged in a brief discussion related to the housing supply and potential actions by the federal government to build more housing on public lands. Asked what came to mind when they heard the term ‘public lands’, many believed that this primarily referred to land owned and maintained by the federal government. It was believed that this term could refer to land available for public use (such as parks and greenspaces) as well as those preserved for environmental conservation. Asked whether they felt that public lands meant the same thing as ‘government lands’, most did not believe that there was a difference between the terms.
Describing the types of homes that they would expect to be built on public lands, participants suggested a wide variety of housing types, including single-family detached homes and semi-detached homes in smaller communities as well as townhouses, condominiums, and apartment buildings in more heavily populated areas. Asked whether they supported the Government of Canada taking action to allow for more homes to be built on public lands, almost all did. Several, however, clarified that they would only support this action if these homes were affordable for lower- and middle-income Canadians. A few expressed that their support for this type of measure would be dependent on whether there were any potential negative environmental consequences that could occur by taking this action. A small number were opposed to this action, believing that greater attention should be placed on making existing homes more affordable rather than increasing the rate at which new homes are being built.
Two groups took part in conversations related to online safety and actions by the Government of Canada to combat hateful content and the proliferation of misinformation and disinformation in online spaces. When asked to identify what positive impacts, if any, participants felt the internet was having on society today, a range of responses were provided, including:
Participants also identified a number of ways in which they felt that the internet had negatively impacted society:
Asked if they felt that harmful content online was an issue, all believed that it was. Describing the types of content that they viewed as harmful, participants spoke about content that was graphically violent, pornographic, racist and discriminatory, and/or intentionally seeking to mislead and anger those who encounter it. Several expressed concerns about the impact that harmful content was having on young people, with a number worried about how this issue would affect their own children as they aged.
Questioned whether, to the best of their knowledge, there were currently protections in place to keep Canadians safe on the Internet, many believed that companies such as Google and Meta had filters and parental controls available to prevent children from accessing inappropriate content. Additionally, it was felt that most major social media platforms had policies in place to identify and remove hateful content, though many believed that these processes were not always effective. A number also believed that the Government of Canada had made efforts to educate Canadians on how to identify online scams and protect their information online. Asked whether they believed that social media companies were accountable for the impact of harmful content on their users, most believed that these companies had a responsibility to do their best to remove harmful content from their platforms. It was also felt, however, that individuals posting this content should be held accountable as well, as they were equally viewed as being responsible for disseminating harmful content.
Discussing whether they felt the Government of Canada should hold digital platforms accountable for addressing harmful content on their platforms, a large number believed that it should. It was thought that regulating the content available to Canadians was a responsibility of the federal government and that it, rather than online platforms, should be setting the standards and regulations. Several, however, believed that a balanced approach with careful consideration was required to ensure that the regulation of online content did not go too far towards limiting the ability of Canadians to freely express themselves online.
No participants were aware of any actions or initiatives from the Government of Canada related to online platforms and harmful content. Asked specifically whether they had heard anything related to the Online Harms Act, a small number believed they had heard about this legislation in passing but none could recall any specific details. To aid in conversation, participants were shown the following information:
The Government of Canada has introduced legislation designed to ensure digital platforms, specifically social media services, live streaming services and user-uploaded adult content services, are responsible for addressing harmful content. The legislation focuses on five key components:
Note that the new rules would not apply to private and encrypted messaging services (for example, WhatsApp, Signal, Telegram, etc.).
Participants expressed a range of reactions to this information. Regionally, while most in the group based in British Columbia (B.C.) reacted positively to this information, those residing in urban centres in Alberta held more neutral opinions. Among those who felt more positively, participants viewed the scope of the legislation put forth by the Government of Canada as a sufficient starting point and, so long as these measures were properly implemented, expected that this initiative would go a long way towards combatting harmful content online. For those who had a more neutral reaction, the view was reiterated that while it was important to work to reduce harmful content online, the perceived subjective nature of what could be defined as harmful could ultimately lead to the censorship of certain viewpoints. Many in both groups felt that a clear definition as to what was considered harmful content would need to be provided by the federal government prior to this legislation being enacted.
Groups were next provided with additional information related to specific components of the Online Harms Act:
Online platforms would be required to remove the following within 24 hours:
Platforms would also be required to reduce exposure to five categories of harmful content:
Focusing on the requirement for platforms to remove specific content within 24 hours, participants were asked whether this was something that the federal government should be asking online platforms to do. All expressed strong support, with many believing that the timeframe of 24 hours was too long and that online platforms should be responsible for removing this type of content immediately upon its discovery. Asked if they had any questions about these aspects of the Act, a few asked how platforms would determine whether intimate content was posted without consent (i.e., would the victims have to report it?) and what the repercussions would be for those platforms that did not abide by these regulations. Discussing whether they expected this legislation would have a positive impact on protecting the online safety of Canadians, while most believed that it would, a few expected that this would primarily be dependent on how diligently these measures were enforced and whether social media companies would be able to effectively identify and remove harmful content posted on their platforms.
Discussing the five categories of harmful content that social media companies would be required to limit on their platforms, participants were asked whether these were the right areas for the Government of Canada to be focusing on. All believed that these were the right types of content to prioritize and felt that taking this action would have a positive impact on reducing the prevalence of harmful content online. A few, however, believed that greater clarity was necessary regarding what terms such as ‘hatred’ and ‘extremism’ would be defined as under this legislation. Asked whether there were any types of harmful content that they felt needed to be addressed specifically, a number believed that a greater focus needed to be placed on addressing online scams and misinformation/disinformation.
Participants were next provided with additional details related to this proposed requirement for digital platforms to reduce exposure to harmful content:
The proposed rules focus on ensuring online platforms take into account the level of risk of exposure to harmful content and then take steps to reduce those risks.
For example, online platforms would be asked to provide users with guidelines and tools to flag harmful content and block other users. They would also be asked to set up an internal point of contact for this kind of guidance and complaints.
Additionally, they would be required to label harmful content that they have reason to believe is being created and amplified through automated communications by computer programs (e.g. bots).
While all believed that these were important measures to take, several were of the impression that most online platforms already provided ways for users to identify and report harmful content they may encounter. A number believed that any guidelines implemented by the federal government on this front would have to be tailored to each individual platform to account for differences in the ways in which these platforms present content to their users.
Focusing specifically on protecting children from harmful content online, participants were provided with the following information:
Online platforms would also be required to take into account the interests of children when designing products and features. For example:
Participants shared a range of reactions to this information. Several believed this represented a step in the right direction and were under the impression that requiring design features such as limiting scrolling and autoplay for kids would go a long way in reducing their overall screentime. A number, however, expressed concerns that many of these initiatives would require online platforms to make significant changes to their algorithms and how they present content and that these may be difficult for them to enact. A few were also uncertain as to how platforms could monitor and prohibit adult users from messaging children who were not in their network without requiring all users to officially verify their age and identification for each platform they interact on. It was thought that this action, if implemented, could lead to privacy concerns among Canadians regarding the personal information they are required to share with these platforms. Asked whether they felt it would be best to restrict harmful content through parental and safe search controls or remove it altogether, most believed the most effective approach would be to require platforms to remove harmful content as soon as it is discovered. A small number expressed the view that it should be parents, not the federal government, who monitor and determine the content their children are accessing, and reiterated concerns that the legislation could unintentionally impact Canadians’ ability to freely express themselves online.
It was shared with participants that this legislation would also create a Digital Safety Commission to enforce the rules and hold platforms accountable to remove harmful content posted by their users. Most believed that the establishment of this Digital Safety Commission would be an effective step towards addressing harmful content online, especially if it were provided with the authority to enforce penalties on companies that do not comply with the regulations. Several, however, believed that there would need to be a clear and transparent process related to the formation of this body, how its members would be selected going forward, and the specific types of content that it would be focusing on.
To aid in conversation, participants were provided with the following information for how hate speech would be defined under this legislation:
Specific detestation or vilification of an individual or group of individuals on the basis of a prohibited ground of discrimination (race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic traits, disability, or pardoned criminal records).
To be considered discriminatory, the hate speech would need to be communicated where it is likely to cause detestation or vilification of an individual or group.
Speech would not be classified as hate speech just because it expresses dislike or disdain, or it discredits, humiliates, hurts, or offends.
Asked whether they felt this definition was clear, a large number expressed that it was somewhat confusing, with many focusing on the aspect that ‘speech would not be classified as hate speech just because it expresses dislike or disdain, or it discredits, humiliates, hurts, or offends.’ Among these participants, it was thought that the definition was too vague when it came to differentiating between discriminatory, vilifying content and that which was disdainful, hurtful, and/or offensive. While most believed it was important to include combatting hate speech as a part of this legislation, several were of the opinion that there was too much room for interpretation regarding the point at which content crossed the line into being hateful. A few believed that a more comprehensive definition should be provided as to what is considered hate speech, believing that humiliating, hurtful, and/or offensive content could also be hateful in many circumstances.
Participants in the three groups based in Quebec engaged in conversations related to immigration and the Canadian immigration system at present. At the outset of their discussion, participants in the group comprised of individuals residing in the Greater Montreal Area (GMA) who had immigrated to Canada in the past ten years were asked to share their overall experiences with the Canadian immigration process. Most described their experiences as having been relatively positive and believed that this process had been fair and straightforward. A number had obtained assistance from an immigration lawyer and believed that this had helped to expedite the speed at which their application was approved. A few recalled having had more complicated experiences, primarily due to them being in the process of immigrating during the COVID-19 pandemic and having faced long delays as a result. Asked whether they had encountered any challenges related to application processing times, a small number recalled feeling the application process had been quite complex and that they had been required to submit a large amount of documentation and forms.
Asked whether they had been able to easily access newcomer services upon their arrival, while some recalled having utilized language, employment, and integration services, very few felt that these had been effective. A number were of the opinion that the current resources for newcomers were too focused on providing general information about Canada rather than practical skills and advice regarding how to best integrate into their local communities. It was widely felt that more needed to be done to assist newcomers with learning the French language, becoming eligible for provincial health care coverage, finding employment in their fields of expertise, and recognizing the training and certification they had acquired prior to arriving in Canada. A few expressed a desire for more in-person resources to be offered. Among these participants, it was believed that most of the resources for newcomers were primarily digitally based and offered little in the way of personal interaction.
All three groups were prompted to share their perspectives on the current Canadian immigration system. A wide range of opinions were provided, with several believing that there were both positive and negative aspects to the current system. Many thought that the immigration system had been effective in bringing in an increased number of newcomers in recent years and expected that this would have a positive impact on the Canadian economy and workforce. Some also believed that higher rates of immigration had increased the diversity and cultural richness of the Canadian population. Discussing potential challenges related to higher immigration, a number were particularly concerned about whether there would be sufficient housing, infrastructure, and public services (such as health care, education, and public transportation) available to meet the needs of a growing population. A few were also concerned about the ability and/or willingness of new immigrants to learn French, believing that this could have an impact on the unique Francophone culture of Quebec.
Asked whether they felt the Government of Canada should increase, decrease, or keep the rate of immigration relatively the same, a roughly equal number believed it should be increased as those who felt it should decrease or remain stable. Among those who felt immigration should be increased, it was felt that as the overall Canadian population aged, a larger number of workers would need to be brought in to ensure that labour shortages did not arise. A number also expected that higher immigration would lead to increased economic productivity and felt that, so long as sufficient improvements were made to infrastructure and the housing supply, Canada would be able to accommodate and benefit from a growing population. For those who felt the rate of immigration should decrease or stay the same, it was thought that high immigration in recent years had exacerbated challenges related to a perceived lack of available housing, the high cost of living, and pressure placed on vital sectors such as health care and education. The view was expressed that the federal government’s primary focus should be on improving the lives of the existing population rather than seeking to bring in an increasing number of immigrants in the years to come.
Participants in the group comprised of recent immigrants were asked a few additional questions related to the foreign credential recognition process. To aid in conversation, participants were informed that:
Recognizing foreign credentials is when the federal, provincial, or territorial government determines that a license or certificate earned outside of Canada meets the standards in Canada, so that an individual can work in a specialized job. Examples of specialized jobs could be working as a doctor, accountant, or an electrician.
All believed this to be an important concern at present and almost all reported having been personally impacted by this issue or having known someone who had. Asked whether they could recall any actions or initiatives by the federal government on this issue, while a small number believed it had made it easier to transfer credentials earned outside of Canada, none could recall any details. Discussing the types of measures that should be taken by the Government of Canada to address this issue, participants suggested actions such as taking into account the years of experience one has practiced at their specialty in other countries, establishing credential verification systems with other countries, making it more affordable to obtain the certifications necessary to work in Canada, and providing incentives encouraging employers to recognize the credentials of recent immigrants and consider them for employment opportunities.
Participants in the group comprised of recent immigrants residing in the GMA also engaged in a brief discussion related to their experiences living in Canada thus far and their expectations for the future. Asked what motivated them to move to Canada, and Montreal in particular, many reported that they had come to Canada to join family members, several of whom resided in or around the GMA. Describing additional factors that had motivated them to come to Canada, a number cited what they viewed as the relative safety, high quality of living, and protections from discrimination that they associated with life in Canada. A few reported having chosen Montreal in particular due to them speaking French as their first language and a desire to enjoy the Francophone culture of the city.
While most felt that life in Canada had met or exceeded their expectations regarding its safety and the higher quality of life they could expect to enjoy, a number reported having felt surprised at what they viewed as the high cost of housing and challenges related to accessing health care in their community. A few expressed the opinion that health care had been more accessible in their former countries and felt that this was a significant area in need of improvement by the Government of Canada. Asked whether they felt the cost of living was manageable at present, very few believed that it was. A number expressed the view that while the cost of living had been relatively affordable when they first immigrated to Canada, it had risen substantially in recent years.
Focusing on housing specifically, almost all reported having faced challenges in affording to purchase a home, with a large number having yet to accomplish this goal. Asked whether a lack of affordable housing would impact their decision to stay in Canada, a few indicated that it would, especially if they found that they could afford to purchase a home somewhere else.
Asked what advice they would give to prospective immigrants coming to Canada, several suggested gaining a comprehensive understanding of the health benefits available to them, allowing them to better navigate the health care system in their province or territory upon their arrival. It was also felt that, if possible, immigrants should make every effort to secure employment prior to arriving in Canada, ensuring that they are not placed in a financially precarious position while also trying to establish a life in a new country.
Five groups engaged in brief conversations related to out-of-status workers in Canada. Asked whether they were familiar with the terms ‘out-of-status’ or ‘undocumented’ people, many indicated that they were. A larger number reported familiarity with the term undocumented relative to out-of-status, believing that it referred to those who were living and/or working in Canada without a valid visa. Several were of the impression that this term primarily referred to those individuals who had initially arrived in Canada on valid study or work permits and had remained in the country after their visas had expired. To aid in conversation, participants were provided with the following information:
Out-of-status people are individuals living in Canada without legal immigration status. It could refer to someone whose work, study or visitor permit has expired, someone who made a refugee claim that was denied, or someone who entered Canada through unofficial pathways.
People without legal status are often employed as personal support workers or care aides in long-term care facilities, or in sectors like construction and agriculture.
Prompted to estimate how many out-of-status individuals were currently living in Canada, responses ranged from approximately 50,000 to upwards of 1 million. A number were of the impression that out-of-status workers were particularly prevalent in sectors such as construction and agriculture where it was easier to work for cash and without the proper documentation.
Asked whether they felt out-of-status workers residing in Canada should be provided with a pathway to permanent residency and citizenship, participants expressed a range of opinions. While some believed that there should be a degree of flexibility on this front for those whose documentation had temporarily lapsed and/or those who had applied and were waiting for the approval of a new work or study permit, a larger number did not believe any pathway to citizenship should be offered. Among these participants it was strongly felt that providing out-of-status workers with a pathway to permanent residency and citizenship would be unfair to those working to immigrate to Canada by following the official process. A number who had themselves immigrated to Canada by following the official channels felt that allowing out-of-status workers this opportunity would be very discouraging considering the many years it had taken them to acquire their permanent residency and citizenship. A few felt somewhat differently, believing that this pathway should exist in some circumstances for those individuals who had worked in Canada for many years and had established a life in their community. A small number felt that considerations should also be made on this front for those who had remained in Canada on an expired visa because of safety concerns related to returning to their country of origin.
Discussing whether there was an economic argument for providing workers with a pathway to permanent residency or citizenship, given that many out-of-status individuals did not currently pay income taxes, participants were again mixed in their reactions. While some felt that there was an economic argument to taking this approach, especially as a way of ensuring that tax revenue was collected from these individuals, many strongly reiterated the view that out-of-status individuals should not be provided any sort of ability to bypass the standard immigration process. A number believed that rather than providing greater flexibility to out-of-status workers, there should instead be a focus on incentivizing Canadians and those who had immigrated to the country via existing immigration programs to work in sectors facing labour shortages and to crack down on employers who were currently making use of undocumented labour.
Participants in one group, comprised of middle-class individuals residing in major centres in Quebec, engaged in a discussion related to the Government of Canada’s upcoming 2024 Budget, scheduled to be tabled on April 16 th , 2024. Asked how they felt the Canadian economy was currently performing overall, almost all believed that it was facing significant challenges at present, citing issues such as inflation, high interest rates, the rising cost of essentials such as groceries and gasoline, and a lack of affordable housing.
Participants next engaged in an exercise where they were presented with a number of areas that the federal government could potentially prioritize in the budget and asked to select which three they felt would have the most positive impact on the lives of Canadians. The items shown to participants included:
The priorities related to addressing the cost of living and growing the housing supply received the highest level of support among participants. It was felt by many that addressing these areas would have a positive impact on the lives of many Canadians and would increase the economic viability of the country going forward. Improving the health care system was also viewed by several as an important priority. Participants expressed that perceived challenges related to health worker shortages and long wait times were currently limiting the ability of Canadians to access health care in many parts of the country and that more needed to be done at the federal level to address this. Only a small number selected initiatives related to maintaining a responsible plan for federal spending, raising taxes on the wealthiest Canadians, unlocking pathways to the middle class, protecting seniors’ benefits, and fighting climate change.
Participants were next presented with specific phrases from the list of potential budget priorities and asked to share their impressions upon hearing them. Asked who came to mind when they heard the term wealthiest Canadians, participants mentioned entrepreneurs, executives at major corporations, business owners, professional athletes, and those with generational wealth. Discussing how much they believed the wealthiest Canadians earned annually, estimates ranged from a minimum of $500,000 to upwards of $10 million, with most believing these individuals earned at least approximately $2 million each year.
Discussing whether they viewed themselves as being part of the middle class, most believed that they were. Questioned what they felt it meant to be middle class, several thought that this typically referred to individuals whose salaries were sufficient to afford their monthly expenses but also left them with some money at the end of each month to contribute to savings and/or for discretionary spending. A few expressed concerns that the middle class was beginning to disappear, believing this to be the result of a growing wealth gap between the wealthiest and poorest Canadians. Asked what they felt it meant to unlock pathways to the middle class , participants viewed this as primarily referring to measures (such as improving housing affordability and reducing the cost of child care) that worked to make life more affordable for lower income Canadians.
All felt that the federal government needed to do more to support the middle class, believing that many middle class households were currently struggling to keep pace with the high cost of living. Questioned as to how the Government of Canada could better support those working to join the middle class, suggestions were limited however a few felt that efforts should be made to lower the cost of post-secondary education. Discussing whether they had confidence in the Government of Canada’s ability to deliver on providing assistance to the middle class and those seeking to join it, participants were mixed in their opinions. While some expressed confidence and felt that the federal government would be able to have a positive impact in this regard, a roughly equal number were uncertain, believing that success on this front would be dependent on the specific initiatives announced in the Budget and whether these could feasibly be accomplished.
Questioned whether they believed that investments towards clean energy and clean technology would lead to long-term economic growth, participants expressed a range of opinions. While some believed that taking this approach would provide economic as well as environmental benefits for Canadians, a roughly equal number were more skeptical. Among these participants, it was felt that rather than investing too heavily into clean technology and energy, the Government of Canada should instead pursue a more diversified strategy, focusing on utilizing renewable as well as non-renewable energy and resources.
One group engaged in a discussion related to taxes and potential changes to taxation at the federal level. To begin, participants were asked how much they felt one would need to earn per year in order to be considered wealthy. While responses ranged from around a minimum of $150,000 to upwards of $500,000, several clarified that they considered the term wealthy as being highly subjective and largely dependent on where one resided. Asked what other measures, apart from money, they would use to define wealth, participants mentioned assets such as property, vehicles, fine art, luxury items, and financial investments and holdings. A few viewed the ability to engage in activities, such as a yearly vacation, as also being indicative of one’s wealth.
Asked if they believed that wealthy Canadians were currently paying their fair share in taxes, a larger number felt that they were not compared to those who were more uncertain. Several expressed the view that the Government of Canada should tax wealthier individuals at a higher rate while lowering taxes for lower- and middle-income households. Discussing whether they would support the creation of a wealth tax to be paid annually by the wealthiest Canadians, most indicated that they would, and all expressed support for this type of initiative if it were specifically applied to the top one per cent of income-earners in Canada. The view was expressed by a number that the income of many of the wealthiest Canadians was derived from the work of lower- and middle-income workers and that it was entirely fair that the top earners in the country pay a larger share of taxes each year.
Discussing the potential benefits of the creation of a wealth tax by the federal government, it was felt that in addition to potentially lowering the tax burden for the rest of Canadians, this increased tax revenue could be used to build vital infrastructure such as schools and hospitals as well as be directed towards addressing issues such as housing affordability and homelessness. Focusing on potential drawbacks of creating a wealth tax, a few expressed concerns that the wealthiest individuals would leave Canada altogether as a way of avoiding paying increased taxes and that this may have a negative impact on the Canadian economy in the long-term.
Asked whether they had previously heard the term ‘capital gains’, a number indicated that they had, believing this referred to the amount individuals earned on investments, such as through the purchase and sale of stocks and bonds. To aid in conversation, participants were provided with the following clarification:
Capital gains are the profits people make when they sell valuable assets they own for more money than they originally paid for them. Capital gains can be made from valuable assets like real estate, stocks and bonds, mutual funds, precious metals, art and collectibles, cryptocurrencies, vehicles, personal property, and more.
For example, if you purchased $100 worth of stock and then sold those shares for $150 two years later, you would have a capital gain of $50.
Questioned whether they or someone they knew had made capital gains on their investments, only a small number reported that they had. Asked what types of people came to mind when they thought about individuals who earn income through capital gains, participants widely believed that capital gains could be earned by anybody, including those making contributions to programs such as a Registered Retirement Savings Plan (RRSP) or Tax-Free Savings Account (TFSA). Informed that, in Canada, capital gains were currently subject to taxation, participants were asked whether they felt this should continue to be the case. Several were uncertain, believing that while capital gains represented another type of income and should likely be subject to taxation, they did not believe this should apply to one-time transactions, such as the sale of one’s primary residence, which they felt fell outside of the realm of traditional investing. Discussing what percentage of capital gains should be subject to taxation, several believed that all capital gains should be taxed, while a smaller number felt that this percentage should be much lower.
Asked whether they felt it was fair to tax capital gains from certain types of assets over others, most believed that it was, especially if this led to the wealthiest Canadians paying more in taxes. To aid in conversation, participants were provided with the following information:
Canada has something called “The Principal Residence Exemption” which lets Canadians avoid paying capital gains tax on the sale of their primary home. This means capital gains taxes only apply when people own multiple real estate properties and sell the ones they don’t live in.
All felt that this was a fair policy to have in place, believing it would protect those homeowners who had owned their properties for a long time and had purchased them as a place to live rather than as an investment vehicle. Additionally, it was felt that this approach helped to discourage investment strategies such as house flipping and the purchasing of residential real estate primarily as an investment vehicle.
Participants in two groups, composed of millennials residing in British Columbia (B.C.) and members of Generation Z residing in the Greater Toronto Area (GTA), took part in conversations related to their perspectives on the economy, social equity, and their aspirations for the future. To begin, participants were asked whether they felt the economy and their personal financial situation was better, worse, or similar to that of their parents when they were the same age. Almost all participants in both groups believed that their economic situation was considerably worse compared to previous generations and that life in general was far less affordable today. It was widely thought that the middle-class lifestyle enjoyed by their parents had become far more difficult to maintain and that wages had not remotely kept pace with perceived increases to the cost of living in recent decades. A number felt that life goals such as purchasing a home had become increasingly out of reach for younger Canadians, with many reporting having faced challenges in this regard.
Asked whether social equality had improved, most believed that it had. It was thought by many that there were now far more professional opportunities available for women today compared to previous generations and that while there was still work to be done, significant progress had been made in this area. Many also believed that there was now greater acceptance and protection of the rights of equity seeking groups such as visible minorities, members of the 2SLGBTQI+ community, and persons living with disabilities. A few took a more nuanced perspective, believing that while social equality had likely improved overall in recent decades, there was still considerable division among society today. It was felt that many Canadians continued to experience discrimination and that more needed to be done by the federal government to address this issue and promote equality wherever it could.
Discussing whether they felt they had the same or different goals compared to their parents, most believed that their goals were somewhat different. Some believed that they likely prioritized maintaining a work-life balance to a greater extent than their parents. While financial goals were viewed as being important, a number expressed that they did not wish to work a typical 9-5 lifestyle to achieve them and placed a high degree of value on the ability to have a flexible work schedule. A number who reported being the children of immigrants believed that they had more ambitious goals than their parents. Among these participants, it was felt that due to being born and raised in Canada they had been provided with far more educational and social opportunities than their parents, and that this had allowed them to set higher aims in their professional and personal lives.
Focusing next on the tabling of the annual federal budget, participants were asked what areas they felt needed to be prioritized by the Government of Canada in the coming year. Almost all believed that a greater focus needed to be placed on addressing issues related to the cost of living and the ability of Canadians to afford essentials such as groceries and gasoline. Many felt that actions needed to be taken to reduce the cost of housing (both to purchase and to rent), believing that safe and affordable housing was a basic need that should be available to all Canadians. Other priority areas included the construction and repair of critical infrastructure (such as roadways and public transportation systems), creating more high paying jobs for Canadians, and making greater investments towards the Canadian Armed Forces (CAF) and national security.
Participants were next shown a list of potential measures that could be considered by the Government of Canada in its coming Budget:
Asked whether these were the right areas for the Government of Canada to be focusing on, almost all believed that making housing more affordable for younger generations and securing jobs and investing in the economy of the future were important goals to focus on. It was felt that progress towards greater affordability of housing and higher paying jobs would have a significant impact on improving the overall wellbeing of Canadians, especially for younger generations who were believed to struggle with these issues to a greater extent compared to those who had come before them.
Participants were mixed in their reactions to the initiative of asking the wealthiest Canadians to pay more in taxes in order to better support the rest of the population. Some viewed this as being a prudent measure on the part of the federal government and expressed the opinion that a large portion of the top earning Canadians were currently not paying their fair share in taxes. A roughly equal number, however, felt otherwise, believing that it was unfair for those earning higher amounts to have to pay more in taxes and that this action did not align with capitalist economic values. A few felt that greater clarity needed to be provided regarding who would be considered as the ‘wealthiest Canadians’ under this legislation. Discussing whether they felt any additional priorities should be included instead of those listed, a number believed that a greater emphasis needed to be placed on reducing the cost of groceries as well as making increased investments towards improving health care provision for Canadians.
Participants in one group, comprised of Black Canadians residing in Toronto, engaged in a brief discussion related to their expectations for the future as well as their perspectives regarding the current state of equity, diversity, and inclusiveness in Canada.
Asked what, if anything, made them feel optimistic about their future in Canada, many spoke positively about having access to publicly funded health care and retirement savings programs such as the Canada Pension Plan (CPP). Others identified the relatively high quality of life of Canadians and what they perceived to be a lower level of anti-Black racism and discrimination in Canada compared to other parts of the world.
Sharing their concerns related to life in Canada going forward, a large number identified the high cost of living as a significant issue, both at present as well as how it would potentially impact the long-term financial security of Canadians in the future. Others expressed concerns related to the education system and shared the view that parents should have a larger role in determining what content was being taught to their children. A small number expressed concerns related to a perceived increase in instances of overt racism against racialized people in Canada and were worried that this trend might continue in the years to come.
Describing the state of diversity, equity, and inclusion in Canada, many were positive in their impressions. It was widely thought that Canada was among the most diverse countries in the world, and was very welcoming and respectful of different cultures, beliefs, and values. A number shared the view that while Canada was mostly welcoming, more could be done to ensure that diversity and multiculturalism was protected and promoted in every part of the country, believing that discrimination against visible minorities still occurred in some areas. Among these participants, it was felt that greater efforts could be made to increase the representation of racialized individuals at all levels of government as well as place a greater focus on increasing the diversity of those working in executive roles at major Canadian corporations.
Participants in two groups engaged in discussions related to carbon pricing in Canada. To begin, participants were asked how important they felt it was for the federal government to be working to reduce carbon pollution. Regionally, all in the group based in Atlantic Canada viewed this as being an issue of critical importance going forward. Among these participants, it was felt that the impacts of climate change were being felt with increasing frequency and intensity as of late, with many recalling the destructive wildfires, windstorms, and flooding that had occurred in their region in recent years. While also viewing climate change as an important issue, many of those residing in Manitoba believed that other issues, such as those related to housing and the cost of living, were of greater importance at present. A few expressed the opinion that given the global nature of climate change, there was little that Canadians could accomplish by reducing their emissions if other major global emitters did not do the same.
Discussing what they had seen, read, or heard about carbon pollution pricing in Canada, while most believed that there was some form of federal carbon pricing currently in place in their respective provinces, few were aware of any specific details regarding this initiative. Related to this, a number commented that it had become increasingly difficult to discern whether information they encountered related to carbon pricing was accurate, given what was viewed as the high amount of misinformation and disinformation currently being disseminated on this issue. Asked what they perceived as being the primary objective of placing a price on carbon, most believed its purpose was to increase Canadians’ awareness of the emissions they produced, and to encourage behaviours that were more sustainable and environmentally friendly.
Questioned whether they felt the implementation of a price on carbon had been effective in reducing emissions, most expressed uncertainty. Several felt that, due to the relatively recent nature of the carbon pricing program, it was difficult to determine whether this initiative had been successful and that more time and data was needed. A small number did not view carbon pricing as being effective in curbing emissions. Among these participants it was believed that many households would be unable and/or unwilling to drastically reduce emitting behaviours such as driving and heating their homes, even if these activities became more expensive in the years to come.
While several reported having heard about the Canada Carbon Rebate (CCR), very few could recall any specific details about these payments. A small number were of the impression that these amounts were primarily intended to assist Canadians in their ability to financially accommodate the additional costs resulting from the carbon pricing system. To aid in the discussion, participants were shown the following information:
The federal pollution pricing creates a financial incentive for people and businesses to pollute less. The Canada Carbon Rebate (CCR) is a tax-free amount to help eligible individuals and families offset the cost of the federal pollution pricing. This year, a family of 4 in [province} can expect to receive [amount]. Residents of small and rural communities receive an extra 10% top-up beyond the base rebate amount. Starting April 2024, the Government is planning to double the rural top-up to 20%, because of the increased energy needs of rural residents and their reduced access to transportation options.
Sharing their reactions, many of those in Manitoba thought that the annual rebate for a family of four was too low to sufficiently account for the overall rise in prices they believed had resulted from carbon pricing. A number also questioned whether the 20 per cent rural top-up was sufficient, especially given their impression that the price of essentials such as gasoline and groceries had risen substantially (and potentially more than 20 per cent) over the past few years. While somewhat more receptive to this information, a number in the group based in Atlantic Canada questioned how these amounts were calculated and whether this rebate would be available to all Canadians or whether one would have to be below a certain income to be eligible for this program. Asked whether they supported or opposed the Government of Canada’s carbon pricing system, almost all in Manitoba opposed this initiative while a roughly equal number of those in Atlantic Canada expressed support compared to those who were opposed or more uncertain in their views.
Participants in the group from Atlantic Canada were asked whether, to the best of their knowledge, they or someone in their household had received a CCR in the past. While most believed that they had, all felt that the rebate they had received had been less than the additional costs incurred as a result of carbon pricing. Adding to this, a number expressed the view that the carbon pricing system had served to further increase the rate of inflation in recent years and did not believe that the amounts provided through the CCR accounted for this overall rise in costs.
Both groups were next presented with information related to their specific region. Participants were informed that the Department of Finance Canada had calculated specifically how much more the average household would be receiving compared to what it pays into the carbon pricing program, for 2024 (e.g. $365 more than it pays for the average Manitoban household). Asked whether this information changed their perspectives related to the carbon pricing program, few indicated that it had. Many expressed that they did not understand why they were paying into this program to begin with if a greater amount would eventually be returned to them. A number reiterated questions regarding how these amounts had been calculated, with many believing that it was unlikely that the amounts provided for the CCR were high enough to offset the additional costs they had incurred due to the carbon pricing system.
Asked if they had any suggestions related to improving carbon pricing in Canada, several believed that a greater focus should be placed on changing the behaviours of major corporate and industrial emitters rather than individual households. It was felt that taking this approach would have a much greater effect on mitigating the impacts of climate change and would help to reduce the financial impacts of carbon pricing on those Canadians who were already struggling with the cost of living.
Participants in Atlantic Canada engaged in a brief discussion related to the concepts of climateflation and heatflation. Asked whether they had heard either of these terms before, none indicated that they had. Describing what they believed these terms referred to, many expected that they were likely connected to the issue of climate change and the rising economic costs of its effects as well as efforts to mitigate its impacts going forward. To clarify, participants were provided with the following information:
Heatflation is when extreme heat, caused by climate change, makes food and other items more expensive, leading to higher inflation rates. This happens when heat damages crops, making things like flour cost more.
Climateflation is a broader term that encompasses all of the ways climate change causes prices to go up, including but not limited to extreme heat. It reflects the overall economic impact of a changing climate, including supply chain disruptions and increased costs for cooling, among many other things.
All believed that climate change was having at least some impact on the price of food. It was felt that in addition to extreme heat and drought making it more difficult for farmers to protect their crops and livestock, extreme weather events could also cause damage to vital roadways and infrastructure, making it more difficult to transport food products across the country. A few also expressed that in addition to impacting Canadian food production, climate change could also make it more expensive to import food products from other parts of the world that were also dealing with its effects.
All felt that heatflation and climateflation represented an increasing concern for Canadians, with many expecting that this would be a significant issue for future generations. A number, however, were of the perspective that, in addition to climate change, recent increases to food prices had also been caused by what they viewed as excessive profit-seeking from major grocery chains. With this in mind, it was believed that in order to make food more affordable, action would need to be taken by the Government of Canada to place stricter regulations on the prices that grocery companies can charge for their products.
Four groups were asked to share their perspectives related to social media concepts designed by the Government of Canada to highlight recommendations related to supplemental foods. All participants were informed that these concepts had been specifically designed for those who were currently pregnant or breastfeeding. Each group was shown one concept at a time (one after the other) and then side by side. All groups were shown the following post:
In addition to the above, participants residing in Ontario and the Greater Montreal Area (GMA) were shown the following:
Asked to share their overall reaction, those residing in Ontario and the Greater Montreal Area were mostly neutral in their views, with a few expressing that they did not understand what was meant by the term supplemented foods. While speaking positively of the pink and blue colour palette, some felt that the image of a pregnant woman would not appeal to any individuals who were not currently pregnant; additionally, they found the information this concept was trying to convey to be less clear or direct compared to the beverage concept, with its supplemented food facts table . A few were of the opinion that the facial expression of the pregnant woman was too lighthearted given what they perceived as the seriousness of the message.
While most felt that they would be unlikely to notice either of these concepts if they encountered them on social media, it was acknowledged that they would be more likely to pay attention if they were pregnant or breastfeeding. Among the small number who thought these concepts might catch their attention, it was felt that them being posted by the Government of Canada might encourage them to take the information more seriously than if it were coming from another source. Asked to provide suggestions regarding ways to make each concept more memorable (particularly for those who are pregnant or breastfeeding) participants offered a number of ideas. These included:
In addition to the image featuring the beverage container, participants in the group comprised of middle-class individuals residing in major centres in Quebec were presented with the following post and alternative image:
Most in this group expressed an appreciation for the federal government calling attention to supplemented foods and felt that it was important for Canadians and specifically pregnant people, to be aware that some supplemented foods were potentially dangerous for them to consume.
Discussing the concepts featuring the pregnant couple and the group of pregnant women, participants were mixed in their views as to which approach they preferred. While some preferred the image with the couple, as they felt this information was important for both pregnant people and their partners to know, others spoke positively of the group concept, believing it was more diverse and inclusive. Asked whether they had any suggestions for improving these concepts, participants felt that there should be a greater incorporation of breastfeeding infants as a way to appeal to those who were currently at this stage in their parenthood journey.
In addition to the post featuring the mock beverage container, participants residing in urban Manitoba were shown the following social media post and alternative image:
Reactions to these concepts were mixed. A number felt that these posts were somewhat vague and lacked specific information regarding what supplemented foods were. It was felt that a greater focus needed to be on the actual products that contained supplemented foods and that these concepts would be improved if paired with imagery such as the mock bottle in the first concept. No participants expressed a strong preference for either of the images featuring breastfeeding mothers. It was felt that both successfully conveyed feelings of warmth and motherhood and the desire to protect one’s child.
As a follow-up, all groups were asked whether they would be likely to share, comment, or like these posts if they encountered them on social media. While most were unsure if they would interact with concepts such as these under normal circumstances, several felt that they would be likely to engage with and/or share this content if they were pregnant or breastfeeding or had a partner who was. Discussing whether had they learned anything from the posts or if anything had been surprising to them, several indicated having not been previously aware of supplemented foods and their associated health risks.
All groups were then presented with a series of additional social media messages that could potentially accompany the images they had previously been shown. These included:
The new supplemented food caution identifier alerts consumers to look for cautionary statements on the back or side of a product. If you are pregnant or breastfeeding, make sure to read the label when shopping because there may be a caution that applies to you.
If you’re pregnant or breastfeeding, keep in mind that some #SupplementedFoods are not recommended for you. #ReadTheLabel.
Have you noticed a new supplemented food caution identifier on some foods? This identifier alerts consumers to look for cautionary statements on the back or side of a product. Because of the type or amount of supplemental ingredients, many supplemented foods are not recommended for people who are pregnant or breastfeeding. Make sure to read the label when shopping for foods.
Pregnant or breastfeeding? There’s something you need to know! Caffeinated energy drinks are not recommended to people who are pregnant or breastfeeding because of the type or amount of supplemental ingredients. For others, if you consume caffeinated energy drinks, read the label to know how much caffeine is in the container and the maximum number of servings you could consume.
Like all parents, people who are pregnant and breastfeeding want what’s best for their baby. And a big part of that begins by making informed food choices. Because of the type or amount of supplemental ingredients, many supplemented foods are not recommended for at-risk populations, such as people who are pregnant or breastfeeding. Make sure to read the label when shopping for foods.
Attention pregnant and breastfeeding people! Are you consuming supplemented foods, such as caffeinated energy drinks? These drinks are not recommended for you because of the type or amount of supplemental ingredients in them. Make sure to read the label when shopping for foods.
While reactions to the alternative messages varied, most expressed a preference for those messages that were short, straightforward, yet still had enough information for readers to understand what supplemented foods were and what to be aware of. Some responded positively to messages that posed a question (e.g., ‘ Pregnant or breastfeeding ?’), feeling that this approach might prompt a greater number of individuals to stop and reflect upon the information they were reading. A number spoke positively regarding the ‘ReadTheLabel’ hashtag, viewing this as an effective call to action for this campaign. Discussing ways these phrases could be improved, a few believed that these concepts could be more inclusive by targeting all groups who faced greater risks by consuming supplemented foods, rather than primarily focusing on those who were pregnant or breastfeeding.
Privy Council Office
Recruiting Script – March 2024
English Groups
Recruitment Specifications Summary
Specifications for the focus groups are as follows:
Group |
Date |
Time (EST/EDT) |
Local Time |
Location |
Composition |
Moderator |
1 |
Tues, March 5th |
6:00-8:00 PM |
6:00-8:00 (EST) |
Toronto |
Black Canadians |
DN |
2 |
Wed, March 6th |
9:00-11:00 PM |
6:00-8:00 (PST) |
British Columbia |
General Population |
TBW |
4 |
Tues, March 12th |
8:00-10:00 PM |
6:00-8:00 (MDT) |
Urban Alberta |
General Population |
TBW |
5 |
Wed, March 13th |
6:00-8:00 PM |
6:00-8:00 (EDT) 7:00-9:00 (CDT) |
Ontario |
General Population |
DN |
7 |
Tues, March 19th |
9:00-11:00 PM |
6:00-8:00 (PDT) |
Mid-Size Centres British Columbia |
Millennials, Age 28-43 |
TBW |
9 |
Thurs, March 21st |
6:00-8:00 PM |
6:00-8:00 (EDT) |
Greater Toronto Area (GTA) |
Generation Z, Age 18-27 |
DN |
10 |
Tues, March 26th |
6:00-8:00 PM |
6:00-8:00 (EDT) |
Southwestern Ontario |
Prospective Homeowners |
MP |
11 |
Wed, March 27th |
7:00-9:00 PM |
6:00-8:00 (CDT) |
Urban Manitoba |
General Population |
TBW |
12 |
Thurs, March 28th |
5:00-7:00 PM |
6:00-8:00 (ADT) 6:30-8:30 (NDT) |
Atlantic Canada |
General Population |
DN |
Recruiting Script
INTRODUCTION
Hello, my name is [RECRUITER NAME]. I'm calling from The Strategic Counsel, a national public opinion research firm, on behalf of the Government of Canada. / Bonjour, je m’appelle [NOM DU RECRUTEUR]. Je vous téléphone du Strategic Counsel, une entreprise nationale de recherche sur l’opinion publique, pour le compte du gouvernement du Canada.
Would you prefer to continue in English or French? / Préfériez-vous continuer en français ou en anglais? [CONTINUE IN LANGUAGE OF PREFERENCE]
RECORD LANGUAGE
English
CONTINUE
French
SWITCH TO FRENCH SCREENER
On behalf of the Government of Canada, we’re organizing a series of online video focus group discussions to explore current issues of interest to Canadians.
The format is a “round table” discussion, led by an experienced moderator. Participants will be given a cash honorarium in appreciation of their time.
Your participation is completely voluntary, and all your answers will be kept confidential. We are only interested in hearing your opinions - no attempt will be made to sell or market you anything. The report that is produced from the series of discussion groups we are holding will not contain comments that are attributed to specific individuals.
But before we invite you to attend, we need to ask you a few questions to ensure that we get a good mix/variety of people in each of the groups. May I ask you a few questions?
Yes
CONTINUE
No
THANK AND END
SCREENING QUESTIONS
1. Have you, or has anyone in your household, worked for any of the following types of organizations in the last 5 years?
A market research firm
THANK AND END
A marketing, branding, or advertising agency
THANK AND END
A magazine or newspaper
THANK AND END
A federal/provincial/territorial government department or agency
THANK AND END
A political party
THANK AND END
In public/media relations
THANK AND END
In radio/television
THANK AND END
No, none of the above
CONTINUE
1a. IN ALL LOCATIONS: Are you a retired Government of Canada employee?
Yes
THANK AND END
No
CONTINUE
2. In which city do you reside?
LOCATION |
CITIES |
|
Toronto |
Toronto PARTICIPANTS MUST RESIDE IN THE ABOVE-NOTED CENTER PROPER. |
CONTINUE – GROUP 1 |
British Columbia |
Cities could include (but are not limited to): Vancouver, Kamloops, Chilliwack, City of Victoria, Maple Ridge, New Westminster, Prince George, Port Coquitlam, North Vancouver, Abbotsford, Burnaby, Coquitlam, Richmond, Surrey, Delta, Langley, White Rock, Chilliwack, Mission Hope, Maple Ridge, New Westminster, Port Moody ENSURE A GOOD MIX ACROSS THE REGION. |
CONTINUE – GROUP 2 |
Urban Alberta |
Cities include: Calgary, Edmonton, Red Deer, Lethbridge, Airdrie, Medicine Hat, Grande Prairie, Cochrane, , Leduc, Okotoks,Spruce Grove, St. Albert ENSURE A GOOD MIX OF CITIES ACROSS THE REGION. |
CONTINUE – GROUP 4 |
Ontario |
Cities/regions could include (but are not limited to): Mid-size Centres: Population of 100,000 – 300,000 Cities could include (but are not limited to): Barrie, Brantford, Cambridge, Chatham-Kent, Guelph, Kingston, Kitchener, London, Milton, St. Catharines-Niagara, Sudbury, Waterloo, Windsor Major Centres: Population of 300,000+ Cities include Toronto, Ottawa-Gatineau, Mississauga, Brampton, Hamilton Small Centres: Population of <30,000 Centres could include (but are not limited to): Keswick-Elmhurst Beach, Bolton, Midland, Alliston, Fergus, Collingwood, Lindsay, Owen Sound, Brockville, Wasaga Beach, Cobourg, Tillsonburg, Valley East, Pembroke, Smiths Falls, Simcoe, Strathroy, Port Colborne, Fort Erie, Amherstburg ENSURE A GOOD MIX OF MAJOR/MID-SIZE/SMALL CENTRES ACROSS THE REGION. INCLUDE THOSE RESIDING IN LARGER AND SMALLER COMMUNITIES. |
CONTINUE – GROUP 5 |
Mid-Size Centres British Columbia |
Cities include: Mid-Size Centres: Population of 30,000-100,000 Kamloops, Chilliwack, Prince George, Vernon, Courtenay, Campbell River, Penticton, Mission ENSURE A GOOD MIX ACROSS THE REGION. |
CONTINUE – GROUP 7 |
Greater Toronto Area |
Cities include: City of Toronto, Durham (Ajax, Clarington, Brock, Oshawa, Pickering, Whitby), Halton (Burlington, Halton Hills, Oakville, Milton), Peel (Brampton, Caledon, Mississauga), York (Markham, Vaughan, Richmond Hill, Newmarket, Aurora, King) ENSURE A GOOD MIX ACROSS THE REGION. NO MORE THAN 2 FROM THE CITY OF TORONTO OR PER REGION/COUNTY. |
CONTINUE – GROUP 9 |
Southwestern Ontario |
Cities include (but are not limited to): Brantford, Cambridge, Chatham, Guelph, Kitchener, London, Owen Sound, Sarnia, Stratford, Waterloo, Windsor, Woodstock NO MORE THAN TWO PER CITY. ENSURE A GOOD MIX OF CITIES ACROSS THE REGION. INCLUDE THOSE RESIDING IN LARGER AND SMALLER COMMUNITIES. |
CONTINUE – GROUP 10 |
Urban Manitoba |
Cities include: Winnipeg, Brandon, Steinbach, Winkler, Thompson, Selkirk, Portage la Prairie, Morden ENSURE A GOOD MIX ACROSS THE REGION. |
CONTINUE – GROUP 11 |
Atlantic Canada |
Cities/regions could include (but are not limited to): Nova Scotia: Halifax, Cape Breton, New Glasgow, Glace Bay, Truro New Brunswick: Greater Moncton Area, Greater Saint John Area, Quispamsis – Rothesay, Dieppe, Miramichi, Edmundston, Fredericton, Saint John Newfoundland & Labrador: St. John’s, Corner Brook, Conception Bay, Mount Pearl Prince Edward Island: Charlottetown, Charlottetown Region ENSURE A GOOD MIX OF CITIES/REGIONS ACROSS PROVINCES. NO MORE THAN 3 FROM EACH PROVINCE. |
CONTINUE – GROUP 12 |
VOLUNTEERED
|
THANK AND END |
2a. How long have you lived in [INSERT CITY]? RECORD NUMBER OF YEARS.
Less than two years |
THANK AND END |
Two years or more |
CONTINUE |
Don’t know/Prefer not to answer |
THANK AND END |
3. Would you be willing to tell me in which of the following age categories you belong?
Under 18 years of age |
IF POSSIBLE, ASK FOR SOMEONE OVER 18 AND REINTRODUCE. OTHERWISE THANK AND END. |
18-27 |
IF 18-27 CONTINUE – GROUP 9 |
28-43 |
IF 28-43 CONTINUE – GROUP 7 |
44-49 |
CONTINUE |
50-54 |
|
55+ |
|
VOLUNTEERED |
THANK AND END |
ENSURE A GOOD MIX WHERE APPLICABLE. GROUP 9 WILL BE COMPOSED ENTIRELY OF THOSE AGED 18-27. GROUP 7 WILL BE COMPOSED ENTIRELY OF THOSE AGED 28-43.
4. ASK ALL GROUPS EXCEPT Which of the following racial or cultural groups best describes you? (multi-select)
ENSURE A GOOD MIX.
5. ASK ALL GROUPS Do you own or rent your current residence? IF ASKED/CLARIFICATION REQUIRED: You are considered a homeowner even if you have outstanding debt that you owe on your mortgage loan.
Own |
IF GROUP 10 – THANK AND END ALL OTHER GROUPS – CONTINUE |
Rent |
CONTINUE |
VOLUNTEERED Living at home |
|
VOLUNTEERED Other, please specify: |
|
VOLUNTEERED Don’t know/not sure |
THANK AND END |
ENSURE A GOOD MIX WHERE APPLICABLE.
5a. ASK ALL GROUPS Which of the following best describes the residence you currently [own/rent]?
Condo
CONTINUE
Apartment
CONTINUE
Single family home
CONTINUE
Townhome
CONTINUE
Other, please specify: _____________
CONTINUE
ENSURE A GOOD MIX.
6. ASK ONLY IF GROUP 10 Are you looking to purchase a home sometime within the next 5 years?
Yes
CONTINUE
Not sure/Maybe
CONTINUE
No
THANK AND END
VOLUNTEERED Prefer not to answer
THANK AND END
SKEW TO THOSE WHO SAY ‘YES.’ NO MORE THAN 2 WHO SAY ‘NOT SURE/MAYBE.’
7. ASK ALL GROUPS Which of the following categories best describes your total household income in 2023. That is, the total income of all persons in your household combined, before taxes?
Under $20,000 |
CONTINUE FOR ALL GROUPS |
$20,000 to just under $40,000 |
|
$40,000 to just under $60,000 |
|
$60,000 to just under $80,000 |
|
$80,000 to just under $100,000 |
|
$100,000 to just under $150,000 |
|
$150,000 and above |
|
VOLUNTEERED Prefer not to answer |
THANK AND END |
ENSURE A GOOD MIX WHERE APPLICABLE.
8. Are you familiar with the concept of a focus group?
Yes
CONTINUE
No
EXPLAIN THE FOLLOWING “a focus group consists of six to eight participants and one moderator. During a two-hour session, participants are asked to discuss a wide range of issues related to the topic being examined.”
9. As part of the focus group, you will be asked to actively participate in a conversation. Thinking of how you engage in group discussions, how would you rate yourself on a scale of 1 to 5 where 1 means ‘you tend to sit back and listen to others’ and 5 means ‘you are usually one of the first people to speak’?
1-2
THANK AND END
3-5
CONTINUE
10. As this group is being conducted online, in order to participate you will need to have high-speed Internet and a computer with a working webcam, microphone and speaker. RECRUITER TO CONFIRM THE FOLLOWING. TERMINATE IF NO TO EITHER.
Participant has high-speed access to the Internet
Participant has a computer/webcam
11. ASK ALL GROUPS Have you used online meeting software, such as Zoom, Webex, Microsoft Teams, Google Hangouts/Meet, etc., in the last two years?
Yes
CONTINUE
No
CONTINUE
12. ASK ALL GROUPS How skilled would you say you are at using online meeting platforms on your own, using a scale of 1 to 5, where 1 means you are not at all skilled, and 5 means you are very skilled?
1-2
THANK AND END
3-5
CONTINUE
13. ASK ALL GROUPS During the discussion, you could be asked to read or view materials on screen and/or participate in poll-type exercises online. You will also be asked to actively participate online using a webcam. Can you think of any reason why you may have difficulty reading the materials or participating by video?
TERMINATE IF RESPONDENT OFFERS ANY REASON SUCH AS SIGHT OR HEARING PROBLEM, A WRITTEN OR VERBAL LANGUAGE PROBLEM, A CONCERN WITH NOT BEING ABLE TO COMMUNICATE EFFECTIVELY, ANY CONCERNS WITH USING A WEBCAM OR IF YOU AS THE INTERVIEWER HAVE A CONCERN ABOUT THE PARTICIPANT’S ABILITY TO PARTICIPATE EFFECTIVELY.
14. Have you ever attended a focus group discussion, an interview or survey which was arranged in advance and for which you received a sum of money?
Yes
CONTINUE
No
SKIP TO Q.18
15. How long ago was the last focus group you attended?
Less than 6 months ago
THANK AND END
More than 6 months ago
CONTINUE
16. How many focus group discussions have you attended in the past 5 years?
0-4 groups
CONTINUE
5 or more groups
THANK AND END
17. On what topics were they and do you recall who or what organization the groups were being undertaken for?
TERMINATE IF ANY ON SIMILAR/SAME TOPIC OR GOVERNMENT OF CANADA IDENTIFIED AS ORGANIZATION
ADDITIONAL RECRUITING CRITERIA
Now we have just a few final questions before we give you the details of the focus group, including the time and date.
18. What is the highest level of formal education that you have completed?
ENSURE A GOOD MIX.
19. ASK ALL GROUPS Which of the following best describes the industry/sector in which you are currently employed?
ENSURE A GOOD MIX BY TYPE OF EMPLOYMENT IF APPLICABLE. NO MORE THAN TWO PER SECTOR. NO MORE THAN 2 WHO ARE UNEMPLOYED. NO INTERNATIONAL STUDENTS IN ANY GROUPS.
20. [DO NOT ASK] Gender RECORD BY OBSERVATION.
Male |
CONTINUE |
Female |
CONTINUE |
ENSURE A GOOD MIX BY GENDER IN EACH GROUP WHERE APPLICABLE.
21. The focus group discussion will be audio-taped and video-taped for research purposes only. The taping is conducted to assist our researchers in writing their report. Do you consent to being audio-taped and video-taped?
Yes
CONTINUE TO INVITATION ON NEXT PAGE
No
THANK AND END
INVITATION
I would like to invite you to this online focus group discussion, which will take place the evening of [INSERT DATE/TIME BASED ON GROUP # IN CHART ON PAGE 1]. The group will be two hours in length and you will receive $125 for your participation following the group via an e-transfer.
Please note that there may be observers from the Government of Canada at the group and that the discussion will be videotaped. By agreeing to participate, you have given your consent to these procedures.
Would you be willing to attend?
Yes
CONTINUE
No
THANK AND END
May I please have your full name, a telephone number that is best to reach you at as well as your e-mail address if you have one so that I can send you the details for the group?
Name:
Telephone Number:
E-mail Address:
You will receive an e-mail from [INSERT RECRUITER] with the instructions to login to the online group. Should you have any issues logging into the system specifically, you can contact our technical support team at support@thestrategiccounsel.com .
We ask that you are online at least 15 minutes prior to the beginning of the session in order to ensure you are set up and to allow our support team to assist you in case you run into any technical issues. We also ask that you restart your computer prior to joining the group.
You may be required to view some material during the course of the discussion. If you require glasses to do so, please be sure to have them handy at the time of the group. Also, you will need a pen and paper in order to take some notes throughout the group.
This is a firm commitment. If you anticipate anything preventing you from attending (either home or work-related), please let me know now and we will keep your name for a future study. If for any reason you are unable to attend, please let us know as soon as possible at [1-800-xxx-xxxx] so we can find a replacement.
Thank you very much for your time.
RECRUITED BY: ____________________
DATE RECRUITED: __________________
Bureau du Conseil privé
Questionnaire de recrutement – mars 2024
Groupes en français
Résumé des consignes de recrutement
Caractéristiques des groupes de discussion:
GROUPE |
DATE |
HEURE (HNE) |
HEURE (LOCALE) |
LIEU |
COMPOSITION DU GROUPE |
MODÉRATEUR |
3 |
7 mars |
6:00-8:00 |
6:00-8:00 (HNE) |
Québec |
Population générale |
MP |
6 |
14 mars |
6:00-8:00 |
6:00-8:00 (HAE) |
Grande région de Montréal |
Immigrants récents |
MP |
8 |
20 mars |
6:00-8:00 |
6:00-8:00 (HAE) |
Grands centres du Québec |
Canadiens/canadiennes de la classe moyenne |
MP |
Questionnaire de recrutement
INTRODUCTION
Bonjour, je m’appelle [NOM DU RECRUTEUR]. Je vous téléphone du Strategic Counsel, une entreprise nationale de recherche sur l’opinion publique, pour le compte du gouvernement du Canada. / Hello, my name is [RECRUITER NAME]. I’m calling from The Strategic Counsel, a national public opinion research firm, on behalf of the Government of Canada
Préféreriez-vous continuer en français ou en anglais? / Would you prefer to continue in English or French? [CONTINUER DANS LA LANGUE PRÉFÉRÉE]
NOTER LA LANGUE ET CONTINUER
Français
CONTINUER
Anglais
PASSER AU QUESTIONNAIRE ANGLAIS
Nous organisons, pour le compte du gouvernement du Canada, une série de groupes de discussion vidéo en ligne afin d’explorer des questions d’actualité qui intéressent les Canadiens.
La rencontre prendra la forme d’une table ronde animée par un modérateur expérimenté. Les participants recevront un montant d’argent en remerciement de leur temps.
Votre participation est entièrement volontaire et toutes vos réponses seront confidentielles. Nous aimerions simplement connaître vos opinions : personne n’essaiera de vous vendre quoi que ce soit ou de promouvoir des produits. Notre rapport sur cette série de groupes de discussion n’attribuera aucun commentaire à une personne en particulier.
Avant de vous inviter à participer, je dois vous poser quelques questions qui nous permettront de former des groupes suffisamment diversifiés. Puis-je vous poser quelques questions?
Oui
CONTINUER
Non
REMERCIER ET CONCLURE
QUESTIONS DE SÉLECTION
1. Est-ce que vous ou une personne de votre ménage avez travaillé pour l’un des types d’organisations suivants au cours des cinq dernières années?
Une société d’études de marché
REMERCIER ET CONCLURE
Une agence de commercialisation, de marque ou de publicité
REMERCIER ET CONCLURE
Un magazine ou un journal
REMERCIER ET CONCLURE
Un ministère ou un organisme gouvernemental fédéral, provincial ou territorial
REMERCIER ET CONCLURE
Un parti politique
REMERCIER ET CONCLURE
Dans les relations publiques ou les relations avec les médias
REMERCIER ET CONCLURE
Dans le milieu de la radio ou de la télévision
REMERCIER ET CONCLURE
Non, aucune de ces réponses
CONTINUER
1a. POUR TOUS LES LIEUX : Êtes-vous un ou une employé(e) retraité(e) du gouvernement du Canadians?
Oui
REMERCIER ET CONCLURE
Non
CONTINUER
2. Quelle est la première langue que vous avez apprise lorsque vous étiez enfant et que vous parlez toujours couramment aujourd’hui?
Anglais
REMERCIER ET CONCLURE
Français
CONTINUER
Autre [Préciser ou non la langue, selon les besoins de l’étude]
REMERCIER ET CONCLURE
Préfère ne pas répondre
REMERCIER ET CONCLURE
3. Dans quelle ville habitez-vous?
LIEU |
VILLES |
|
Québec |
Les villes peuvent notamment comprendre (mais ne sont pas limité à) : Montréal, Gatineau, Ville de Québec, Saguenay, Sherbrooke, Trois-Rivières, Saint-Jérôme, Chicoutimi – Jonquière, Saint-Jean-sur-Richelieu, Chateauguay, Drummondville, Granby, Saint-Hyacinthe ASSURER UNE BONNE REPRÉSENTATION DES VILLES DE LA RÉGION. |
CONTINUER – GROUPE 3 |
Grande région de Montréal (GRM) |
Les villes peuvent notamment comprendre : Montréal, Laval, Longueuil, Terrebonne, Brossard, Saint-Jérôme, Blainville, Mirabel, Dollard-des-Ormeaux PAS PLUS DE DEUX PARTICIPANTS DE LA VILLE DE MONTRÉAL. ASSURER UNE BONNE REPRÉSENTATION DES VILLES DANS CHAQUE LIEU. |
CONTINUER – GROUPE 6 |
Grands centres du Québec |
Les villes peuvent notamment comprendre : Grands centres : Population 100 000+
Les grandes villes : Montréal, Gatineau, Ville de Québec, Saguenay, Sherbrooke, Trois-Rivières, Saint-Jérôme, Chicoutimi – Jonquière. PAS PLUS QUE DEUX PARTICIPANT PAR VILLE. ASSURER UN BON MÉLANGE. |
CONTINUER – GROUPE 8 |
RÉPONSE SPONTANÉE |
REMERCIER ET CONCLURE |
4. Depuis combien de temps habitez-vous à [INSÉRER LE NOM DE LA VILLE]? NOTER LE NOMBRE D’ANNÉES.
Moins de deux ans |
REMERCIER ET CONCLURE |
Deux ans ou plus |
CONTINUER |
Ne sais pas/Préfère ne pas répondre |
REMERCIER ET CONCLURE |
5. Seriez-vous prêt/prête à m’indiquer votre tranche d’âge dans la liste suivante?
Moins de 18 ans |
SI POSSIBLE, DEMANDER À PARLER À UNE PERSONNE DE 18 ANS OU PLUS ET REFAIRE L’INTRODUCTION. SINON, REMERCIER ET CONCLURE. |
18 à 24 ans |
CONTINUER |
25 à 35 ans |
|
36 à 44 ans |
|
45 à 54 ans |
|
55 ans ou plus |
|
RÉPONSE SPONTANÉE Préfère ne pas répondre |
REMERCIER ET CONCLURE |
ASSURER UNE BONNE REPRÉSENTATION D’ÂGES DANS CHAQUE GROUPE, S’IL Y A LIEU.
6. DEMANDER SEULEMENT POUR LE GROUPE 6 Êtes-vous né(e) au Canada?
Oui
REMERCIER ET CONCLURE
Non
PASSER À LA Q6a.
RÉPONSE SPONTANÉE, préfère ne pas répondre
REMERCIER ET CONCLURE
6a. DEMANDER SEULEMENT POUR LE GROUPE 6 Depuis combien d’années habitez-vous au Canada?
Moins de 5 ans |
CONTINUER – GROUPE 6 |
5 ans à moins de 10 ans |
|
10 ans à moins de 20 ans |
REMERCIER ET CONCLURE |
20 ans à moins de 30 ans |
|
30 ans ou plus |
|
Ne sais pas/Préfère ne pas répondre |
7. DEMANDER SEULEMENT POUR LE GROUPE 8 Lorsque vous pensez à la situation et aux perspectives financières de votre ménage, vous considéreriez-vous un membre de la classe moyenne ou non?
La classe Moyenne
CONITNUER À Q7a.
Une autre classe
REMERCIER ET CONCLURE
7a. DEMANDER SEULEMENT POUR LE GROUPE 8 Combien de membres de votre famille comptent sur votre soutien financier? Autrement dit, combien de personnes à charge avez-vous?
7b. Laquelle des catégories suivantes décrit le mieux le revenu annuel total de votre ménage en 2023 – c’est-à-dire le revenu cumulatif de l’ensemble des membres de votre ménage avant impôt?
Moins de 20 000 $ |
SI GROUPE 8 – REMERCIER ET CONCLURE CONTINUER TOUS LES AUTRES GROUPES |
20 000 $ à moins de 40 000 $ |
|
40 000 $ à moins de 60 000 $ |
|
60 000 $ à moins de 80 000 $ |
CONTINUER – GROUPE 8 |
80 000 $ à moins de 100 000 $ |
|
100 000 $ à moins de 150 000 $ |
SI GROUPE 8 – REMERCIER ET CONCLURE CONTINUER TOUS LES AUTRES GROUPES |
150 000 $ ou plus |
|
RÉPONSE SPONTANÉE : Préfère ne pas répondre |
REMERCIER ET CONCLURE |
POUR LE GROUPE 8, CONTINUER SEULEMENT SI $60,000-$100,000. (À NOTER : LA CLASSE MOYENNE EST DÉCRIT HABITUELLEMENT COMME CEUX/CELLE QUI NE S’INSCRIVENT NI DANS LES MEILLEURS 20% DE REVENU NI DANS LA TRANCHE DE 20% DE REVENU LE PLUS BAS ET/OU CEUX/CELLES QUI GAGNENT ENTRE 75%-200% DE REVENU MEDIAN DES MÉNAGES APRÈS IMPÔT (ENVIRON 45,000$-120,000$). ASSURER UN BON MÉLANGE, S’IL Y A LIEU.
8. DEMANDER À TOUS Êtes-vous actuellement propriétaire ou locataire de votre résidence principale? ECLAIRCISSEMENT AU BESOIN : Vous êtes considéré comme propriétaire même si vous avez une dette hypothécaire active.
Propriétaire |
CONTINUER |
Locataire |
CONTINUER |
RÉPONSE SPONTANÉE Habitant au domicile parentale |
CONTINUER |
RÉPONSE SPONTANÉE Autre, veuiller précisez : |
CONTINUER |
RÉPONSE SPONTANÉE Ne sais pas/Préfère ne pas répondre |
REMERCIER ET CONCLURE |
8a. Parmi les choix suivants, lequel décrit le mieux la résidence dont vous êtes actuellement [propriétaire/locataire]?
Condo
CONTINUER
Apartement
CONTINUER
Maison unifamiliale
CONTINUER
Maison en rangée
CONTINUER
Autre, veuillez préciser :________
CONTINUER
ASSURER UN BON MÉLANGE.
9. Est-ce que vous connaissez le concept du « groupe de discussion » ?
Oui
CONTINUER
Non
EXPLIQUER QUE : « un groupe de discussion se compose de six à huit participants et d’un modérateur. Au cours d’une période de deux heures, les participants sont invités à discuter d’un éventail de questions reliées au sujet abordé ».
10. Dans le cadre du groupe de discussion, on vous demandera de participer activement à une conversation. En pensant à la manière dont vous interagissez lors de discussions en groupe, quelle note vous donneriez-vous sur une échelle de 1 à 5 si 1 signifie « j’ai tendance à ne pas intervenir et à écouter les autres parler » et 5, « je suis habituellement une des premières personnes à parler »?
1-2
REMERCIER ET CONCLURE
3-5
CONTINUER
11. Étant donné que ce groupe se réunira en ligne, vous aurez besoin, pour participer, d’un accès Internet haut débit et d’un ordinateur muni d’une caméra Web, d’un microphone et d’un haut-parleur en bon état de marche. CONFIRMER LES POINTS CI-DESSOUS. METTRE FIN À L’APPEL SI NON À L’UN DES TROIS.
12. Avez-vous utilisé des logiciels de réunion en ligne tels que Zoom, Webex, Microsoft Teams, Google Hangouts/Meet, etc., au cours des deux dernières années?
Oui
CONTINUER
Non
CONTINUER
13. Sur une échelle de 1 à 5 signifie que vous n’êtes pas du tout habile et 5 que vous êtes très habile, comment évaluez-vous votre capacite à utiliser seul(e) les plateformes de réunion en ligne?
1-2
REMERCIER ET CONCLURE
3-5
CONTINUER
14. Au cours de la discussion, vous pourriez devoir lire ou visionner du matériel affiché à l’écran, ou faire des exercices en ligne comme ceux qu’on trouve dans les sondages. On vous demandera aussi de participer activement à la discussion en ligne à l’aide d’une caméra Web. Pensez-vous avoir de la difficulté, pour une raison ou une autre, à lire les documents ou à participer à la discussion par vidéo?
CONCLURE L’ENTRETIEN SI LE RÉPONDANT SIGNALE UN PROBLÈME DE VISION OU D’AUDITION, UN PROBLÈME DE LANGUE PARLÉE OU ÉCRITE, S’IL CRAINT DE NE POUVOIR COMMUNIQUER EFFICACEMENT, SI L’UTILISATION D’UNE CAMÉRA WEB LUI POSE PROBLÈME, OU SI VOUS, EN TANT QU’INTERVIEWEUR, AVEZ DES DOITES QUANT À SA CAPACITÉ DE PARTICIPER EFFICACEMENT AUX DISCUSSIONS.
15. Avez-vous déjà participé à un groupe de discussion, à une entrevue ou à un sondage organisé à l’avance en contrepartie d’une somme d’argent?
Oui
CONTINUER
Non
PASSER À LA Q.19
16. À quand remonte le dernier groupe de discussion auquel vous avez participé?
À moins de six mois
REMERCIER ET CONCLURE
À plus de six mois
CONTINUER
17. À combien de groupes de discussion avez-vous participé au cours des cinq dernières années?
0 à 4 groupes
CONTINUER
5 groupes ou plus
REMERCIER ET CONCLURE
18. Quel était leur sujet, et vous rappelez-vous pour qui ou pour quelle organisation ces groupes étaient organisés?
TERMINER SI LE SUJET EST SEMBLABLE OU IDENTIQUE, OU SI L’ORGANISATION NOMMÉE EST LE GOUVERNEMENT DU CANADA
CRITÈRES DE RECRUTEMENT SUPPLÉMENTAIRES
Il me reste quelques dernières questions avant de vous donner les détails du groupe de discussion, comme l’heure et la date.
19. Lequel ou lesquels des groupes raciaux ou culturels suivants vous décrivent le mieux? (Plusieurs choix possibles)
Blanc
Sud-asiatique (p. ex., indien, pakistanais, sri-lankais)
Chinois
Noir
Latino-américain
Philippin
Arabe
Asiatique du sud-est (p. ex., vietnamien, cambodgien, thaïlandais)
Coréen ou japonais
Autochtone
Autre groupe racial ou culturel (préciser)
RÉPONSE SPONTANÉE : Préfère ne pas répondre
ASSURER UN BON MÉLANGE.
20. Quel est le niveau de scolarité le plus élevé que vous avez atteint?
École primaire
Études secondaires partielles
Diplôme d’études secondaires ou l’équivalent
Certificat ou diplôme d’apprenti inscrit ou d’une école de métiers
Certificat ou diplôme d’un collège, cégep ou autre établissement non universitaire
Certificat ou diplôme universitaire inférieur au baccalauréat
Baccalauréat
Diplôme d’études supérieur au baccalauréat
RÉPONSE SPONTANÉE : Préfère ne pas répondre
ASSURER UN BON MÉLANGE.
21. [NE PAS DEMANDER] Sexe NOTER SELON VOTRE OBSERVATION.
Homme
Femme
ASSURER UNE PROPORTION ÉGALE D’HOMMES ET DE FEMMES DANS CHAQUE GROUPE.
22. Parmi les choix suivants, lequel décrit le mieux le secteur d’activité dans lequel vous travaillez?
Métier de la construction ou métier spécialisé |
TOUS LES GROUPES - CONTINUER |
Administrations publiques |
|
Agriculture, foresterie, pêche et chasse |
|
Arts, spectacle et loisirs |
|
Autres services, sauf les administrations publiques |
|
Commerce de détail |
|
Commerce de gros |
|
Extraction minière, exploitation en carrière, et extraction de pétrole et de gaz |
|
Fabrication |
|
Finance et assurances |
|
Gestion de sociétés et d’entreprises |
|
Hébergement et services de restauration |
|
Industrie de l'information et industrie culturelle |
|
Services administratifs, services de soutien, services de gestion des déchets et services d’assainissement |
|
Services d’enseignement |
|
Services immobiliers et services de location et de location à bail |
|
Services professionnels, scientifiques et techniques |
|
Services publics |
|
Soins de santé et assistance sociale |
|
Transport et entreposage |
|
Sans emploi |
|
Aux études à temps plein |
|
À la retraite |
|
Autre situation ou autre secteur; veuillez préciser : |
ASSURER UNE BONNE REPRÉSENTATION DES TYPES D’EMPLOI DANS CHAQUE GROUPE. PAS PLUS DE DEUX RÉPONDANTS PAR SECTEUR D’ACTIVITÉ. PAS D’ÉTUDIANTS ÉTRANGERS.
23. La discussion sera enregistrée sur bandes audio et vidéo, strictement aux fins de la recherche. Les enregistrements aideront nos chercheurs à rédiger leur rapport. Est-ce que vous consentez à ce qu’on vous enregistre sur bandes audio et vidéo?
Oui
CONTINUER À L’INVITATION
Non
REMERCIER ET CONCLURE
INVITATION
J’aimerais vous inviter à ce groupe de discussion en ligne, qui aura lieu le [DONNER LA DATE ET L’HEURE EN FONCTION DU NO DE GROUPE INDIQUÉ DANS LE TABLEAU, PAGE 1] . La discussion durera deux heures et vous recevrez 125 $ pour votre participation. Ce montant vous sera envoyé par transfert électronique après la tenue du groupe de discussion.
Veuillez noter que des observateurs du gouvernement du Canada pourraient être présents au groupe et que la discussion sera enregistrée sur bande vidéo. En acceptant de participer, vous donnez votre consentement à ces modalités.
Est-ce que vous accepteriez de participer?
Oui
CONTINUER
Non
REMERCIER ET CONCLURE
Puis-je avoir votre nom complet, le numéro de téléphone où vous êtes le plus facile à joindre et votre adresse électronique, si vous en avez une, pour vous envoyer les détails au sujet du groupe?
Nom :
Numéro de téléphone :
Adresse courriel :
Vous recevrez un courrier électronique du [INSÉRER LE NOM DU RECRUITEUR] expliquant comment rejoindre le groupe en ligne. Si la connexion au système vous pose des difficultés, veuillez en aviser notre équipe de soutien technique à : support@thestrategiccounsel.com.
Nous vous prions de vous mettre en ligne au moins 15 minutes avant l’heure prévue, afin d’avoir le temps de vous installer et d’obtenir l’aide de notre équipe de soutien en cas de problèmes techniques. Veuillez également redémarrer votre ordinateur avant de vous joindre au groupe.
Vous pourriez devoir lire des documents au cours de la discussion. Si vous utilisez des lunettes, assurez-vous de les avoir à portée de main durant la rencontre. Vous aurez également besoin d’un stylo et de papier pour prendre des notes.
Ce rendez-vous est un engagement ferme. Si vous pensez ne pas pouvoir participer pour des raisons personnelles ou professionnelles, veuillez m’en aviser dès maintenant et nous conserverons votre nom pour une étude ultérieure. Enfin, si jamais vous n’êtes pas en mesure de participer, veuillez nous prévenir le plus rapidement possible au [1-800-xxx-xxxx] pour que nous puissions trouver quelqu’un pour vous remplacer.
Merci de votre temps.
RECRUTEMENT FAIT PAR : ____________________
DATE DU RECRUTEMENT : __________________
MASTER MODERATOR’S GUIDE
MARCH 2024
INTRODUCTION (10 minutes) All locations
GOVERNMENT OF CANADA IN THE NEWS (5 minutes) Black Canadians, British Columbia, Quebec, Urban Alberta, Ontario, Greater Montreal Area Recent Immigrants, Mid-Size Centres BC Millennials, Major Centres Quebec Middle Class Canadians, Toronto Generation Z, Southwestern Ontario Prospective Homeowners, Urban Manitoba, Atlantic Canada
PHARMACARE (45-55 minutes) Black Canadians, Quebec, Ontario, Toronto Generation Z
Quebec IF HEALTH CARE NOT MENTIONED ABOVE AS A PRIORITY ISSUE:
When discussing the top issues the Government of Canada should prioritize, none of you mentioned health care…
Quebec IF HEALTH CARE MENTIONED ABOVE AS A PRIORITY ISSUE:
When discussing the top issues the Government of Canada should prioritize, some of you mentioned health care…
Ontario, Toronto Generation Z Now I’d like to shift to a different topic completely…
Black Canadians, Quebec, Ontario, Mid-Size Centres BC Millennials, Toronto Generation Z SHOW ON SCREEN
On February 29, 2024, the Government of Canada introduced legislation to move forward on implementing the first phase of a national pharmacare program to make prescription drugs more affordable and accessible to more Canadians.
If approved, the Government of Canada intends to work with the provinces and territories to provide universal, single-payer coverage for a number of contraception and diabetes medications. The Government of Canada also intends to establish a fund to help Canadians access supplies that diabetics need to manage and monitor their condition and administer their medication, like syringes and glucose test strips.
PERFORMANCE AND PRIORITIES – [HOUSING] (10-30 minutes) Black Canadians, British Columbia, Quebec, Urban Alberta, Greater Montreal Area Recent Immigrants, Major Centres Quebec Middle Class Canadians, Generation Z, Southwestern Ontario Prospective Homeowners, Urban Manitoba
Black Canadians Now I’d like to move away from pharmacare and talk about the Government of Canada more broadly…
PUBLIC SENTIMENT (15 minutes) Black Canadians
Black Canadians Now, let's explore a broader topic...
ONLINE SAFETY (90 minutes) British Columbia, Urban Alberta
Seeing as we’re all talking to each other online right now, we already know that everyone here uses the internet.
SHOW ON SCREEN
The Government of Canada has introduced legislation designed to ensure digital platforms, specifically social media services, live streaming services and user-uploaded adult content services, are responsible for addressing harmful content. The legislation focuses on five key components:
Note that the new rules would not apply to private and encrypted messaging services (for example, WhatsApp, Signal, Telegram, etc.).
NOTE TO MODERATOR: IF PARTICIPANTS ASK ABOUT THE SPECIFICS OF THE FIVE KEY COMPONENTS (I.E., THE SEVEN KINDS OF HARMFUL CONTENT, DEFINITION OF HATE CRIME/PROPOGANDA, AND HATE SPEECH) NOTE THAT MUCH WILL BE COVERED SHORTLY AND WE ARE ONLY INTERESTED IN THEIR INITIAL REACTIONS.
Now I’m going to share with you on screen a few more details about The Online Harms Act. If it becomes law, it would require online platforms to do the following:
SHOW ON SCREEN
Online platforms would be required to remove the following within 24 hours:
Platforms would also be required to reduce exposure to five categories of harmful content:
Now turning to the five types of content to which platforms would be required to reduce exposure (i.e., the bottom five bullet points) …
I’m going to provide you with some more details about the proposed requirement to reduce exposure to harmful content …
SHOW ON SCREEN
The proposed rules focus on ensuring online platforms take into account the level of risk of exposure to harmful content and then take steps to reduce those risks.
For example, online platforms would be asked to provide users with guidelines and tools to flag harmful content and block other users. They would also be asked to set up an internal point of contact for this kind of guidance and complaints.
Additionally, they would be required to label harmful content that they have reason to believe is being created and amplified through automated communications by computer programs (e.g. bots).
Now I’m going to provide you with some more details about the proposed requirement as it relates to children …
SHOW ON SCREEN
Online platforms would also be required to take into account the interests of children when designing products and features. For example:
So, to sum up, much of the proposed legislation is focused on reducing exposure to harmful content, rather than requiring online services to remove it - except in the 2 types of instances we discussed earlier. MODERATOR TO REMIND PARTICIPANTS IF NEEDED: Content that sexually victimizes a child or revictimizes a survivor; Intimate content communicated without consent.
The proposed law would also create a Digital Safety Commission to enforce the rules and hold platforms accountable. This commission would be responsible for ordering the removal of content if it falls into the two categories we’ve discussed.
In terms of hate speech, the proposal includes a definition for hate speech, based on decisions made by the Supreme Court of Canada.
SHOW ON SCREEN
Hate speech would be defined as the following:
Specific detestation or vilification of an individual or group of individuals on the basis of a prohibited ground of discrimination (race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic traits, disability, or pardoned criminal records).
To be considered discriminatory, the hate speech would need to be communicated where it is likely to cause detestation or vilification of an individual or group.
Speech would not be classified as hate speech just because it expresses dislike or disdain, or it discredits, humiliates, hurts or offends.
IMMIGRATION (20 minutes) Quebec, Greater Montreal Area Recent Immigrants, Major Centres Quebec Middle Class Canadians
Quebec Now I’d like to move to a completely different topic…
Greater Montreal Area Recent Immigrants Now I’d like to shift to a different topic completely. When we invited you to this group, you each indicated you had moved to Canada within the last 10 years…
Greater Montreal Area Recent Immigrants CLARIFY AS NEEDED:
Recognizing foreign credentials is when the federal, provincial, or territorial government determines that a license or certificate earned outside of Canada meets the standards in Canada, so that an individual can work in a specialized job. Examples of specialized jobs could be working as a doctor, accountant, or an electrician.
OUT-OF-STATUS WORKERS (20 minutes) Quebec, Ontario, Mid-Size Centres BC Millennials, Urban Manitoba, Atlantic Canada
Now I’d like to talk to you about out-of-status people in Canada…
CLARIFY:
Out-of-status people are individuals living in Canada without legal immigration status. It could refer to someone whose work, study or visitor permit has expired, someone who made a refugee claim that was denied, or someone who entered Canada through unofficial pathways.
People without legal status are often employed as personal support workers or care aides in long-term care facilities, or in sectors like construction and agriculture.
INTERGENERATIONAL ISSUES (30 minutes) Mid-Size Centres BC Millennials, Toronto Generation Z
Shifting topics again…
I’d like to get a quick show of hands for the following question.
I’m going to share with you on screen some measures that the Government of Canada could prioritize in its upcoming budget…
SHOW ON SCREEN
BUDGET (35 minutes) Greater Montreal Area Recent Immigrants
Moving on to another topic …
As you may be aware, the Government of Canada will soon be introducing a new budget outlining their spending priorities for the next fiscal year.
POLL : I’m going to show you a poll. I’d like you to select which items you think the Government of Canada should prioritize in the upcoming budget. You may select up to three items. TECH SUPPORT TO SHARE TITLES ON SCREEN AND MODERATOR TO READ THROUGH PRIOR TO CONDUCTING POLL.
Affordability/Cost of living
Unlocking pathways to the middle class
Growing the housing supply
More opportunities for good careers
Helping Canadians save for retirement
Protecting seniors’ benefits
Fighting climate change
Maintaining a responsible plan for government spending
Improving the healthcare system
Raising taxes on the wealthiest Canadians
HOUSING SUPPLY (10 minutes) Toronto Generation Z
Now I’d like to focus on housing specifically…
When it comes to housing, a step the Government of Canada could take to grow the housing supply is to build more homes on public land.
RENTER’S BILL OF RIGHTS (30 minutes) Southwestern Ontario Prospective Homeowners
MORTGAGES (45 minutes) Southwestern Ontario Prospective Homeowners
When we invited you here today, you each indicated you were planning to buy a home within the next few years…
There are many actions the Government of Canada could take to help address issues in housing.
POLL : I’m going to show you a poll. I’d like for you to select up to 3 measures you think could have the most positive impact. We will discuss your selections after. TECH SUPPORT TO SHARE TITLES ON SCREEN AND MODERATOR TO READ THROUGH PRIOR TO CONDUCTING POLL.
The Government of Canada could…
MODERATOR TO GO THROUGH EACH SELECTION: Why did you make these selections?
Is there anything missing from this list that the Government of Canada should do to help build more homes?
CARBON PRICING (35 minutes) Urban Manitoba, Atlantic Canada
Urban Manitoba Moving on to other Government of Canada initiatives …
Atlantic Canada Now I’d like to focus on carbon pollution more specifically…
Urban Manitoba SHOW ON SCREEN
The federal pollution pricing creates a financial incentive for people and businesses to pollute less.
The Canada Carbon Rebate (CCR) is a tax-free amount to help eligible individuals and families offset the cost of the federal pollution pricing.
This year, a family of 4 in Manitoba can expect to receive $1,200. Residents of small and rural communities receive an extra 10% top-up beyond the base rebate amount. Starting April 2024, the Government is planning to double the rural top-up to 20%, because of the increased energy needs of rural residents and their reduced access to transportation options.
Atlantic Canada SHOW ON SCREEN
The federal pollution pricing creates a financial incentive for people and businesses to pollute less.
The Canada Carbon Rebate (CCR) is a tax-free amount to help eligible individuals and families offset the cost of the federal pollution pricing.
Using Newfoundland as an example, a family of 4 can expect to receive roughly $1,200. Residents of small and rural communities receive an extra 10% top-up beyond the base rebate amount. Starting April 2024, the Government is planning to double the rural top-up to 20%, because of the increased energy needs of rural residents and their reduced access to transportation options.
MODERATOR INFO IF NEEDED:
ANNUAL AMOUNTS FOR A FAMILY OF 4 PER PROVINCE:
NL: $1,192
NB: $760
NS: $824
PEI: $880
MODERATOR INFO IF NEEDED:
AVERAGE HOUSEHOLD NET BENEFIT PER PROVINCE:
NL: $303
NB: $183
NS: $157
PEI: $173
HEATFLATION (10 minutes) Atlantic Canada
SHOW ON SCREEN
Heatflation is when extreme heat, caused by climate change, makes food and other items more expensive, leading to higher inflation rates. This happens when heat damages crops, making things like flour cost more.
Climateflation is a broader term that encompasses all of the ways climate change causes prices to go up, including but not limited to extreme heat. It reflects the overall economic impact of a changing climate, including supply chain disruptions and increased costs for cooling, among many other things.
TAXATION (35 minutes) Atlantic Canada
Moving on to another topic …
CLARIFY
Capital gains are the profits people make when they sell valuable assets they own for more money than they originally paid for them. Capital gains can be made from valuable assets like real estate, stocks and bonds, mutual funds, precious metals, art and collectibles, cryptocurrencies, vehicles, personal property, and more.
For example, if you purchased $100 worth of stock and then sold those shares for $150 two years later, you would have a capital gain of $50.
In Canada, capital gains are subject to taxation. When someone sells a valuable asset for more than its original cost, they’ll owe taxes on the capital gain.
Canada has something called “The Principal Residence Exemption” which lets Canadians avoid paying capital gains tax on the sale of their primary home. This means capital gains taxes only apply when people own multiple real estate properties and sell the ones they don’t live in.
CONCLUSION (5 minutes) All Locations
INTRODUCTION (10 minutes) Tous les lieux
LE GOUVERNEMENT DU CANADA DANS L’ACTUALITÉ (5 minutes) Canadiens de race noire, Colombie-Britannique, Québec, régions urbaines de l’Alberta, Ontario, immigrants récents de la région métropolitaine de Montréal, millénariaux de centres de taille moyenne de la C.-B., Canadiens de la classe moyenne issus de grands centres du Québec, Canadiens de la génération Z de Toronto, candidats à la propriété du sud-ouest de l’Ontario, régions urbaines du Manitoba, Canada atlantique
ASSURANCE MÉDICAMENTS (45 à 55 minutes) Canadiens de race noire, Québec, Ontario, Canadiens de la génération Z de Toronto
Québec SI AUCUNE MENTION N’EST FAITE CI-DESSUS DES SOINS DE SANTÉ EN TANT QU’ENJEU PRIORITAIRE :
En discutant des principaux enjeux que devrait prioriser le gouvernement du Canada, aucun d’entre vous n’a mentionné les soins de santé…
Québec SI LES SOINS DE SANTÉ SONT MENTIONNÉS CI-DESSUS EN TANT QU’ENJEU PRIORITAIRE :
En discutant des principaux enjeux que devrait prioriser le gouvernement du Canada, certains d’entre vous ont mentionné les soins de santé…
Ontario, Canadiens de la génération Z de Toronto Maintenant, j’aimerais passer à un tout autre sujet…
Canadiens de race noire, Québec, Ontario, millénariaux de centres de moyenne taille de la C.-B., Canadiens de la génération Z de Toronto
AFFICHER À L’ÉCRAN :
Le 29 février 2024, le gouvernement du Canada a présenté un projet de loi pour la mise en œuvre de la première phase d’un régime national d’assurance-médicaments afin d’améliorer l’accès aux médicaments sur ordonnance et les rendre plus abordables pour un plus grand nombre de Canadiens.
Si le projet de loi est approuvé, le gouvernement entend collaborer avec les provinces et territoires afin de fournir une couverture universelle à payeur unique pour un certain nombre de moyens de contraception et de médicaments contre le diabète. Le gouvernement du Canada entend également mettre en place un fonds pour soutenir l’accès de la population canadienne aux fournitures dont les personnes atteintes de diabète ont besoin pour gérer et surveiller leur maladie et administrer leurs médicaments, comme les seringues et les bandelettes de test de glycémie.
PERFORMANCE AND PRIORITIES – [LOGEMENT] (10 à 30 minutes) Canadiens de race noire, Colombie-Britannique, Québec, régions urbaines de l’Alberta, immigrants récents de la région métropolitaine de Montréal, Canadiens de la classe moyenne issus de grands centres du Québec, Canadiens de la génération Z, candidats à la propriété du sud-ouest de l’Ontario
Canadiens de race noire J’aimerais maintenant passer à un autre sujet que l’assurance médicaments et parler du gouvernement du Canada de manière plus générale…
SENTIMENT DU PUBLIC (15 minutes) Canadiens de race noire
J’aimerais maintenant aborder un sujet plus vaste.
LA SÉCURITÉ EN LIGNE (90 minutes) Colombie-Britannique, régions urbaines de l’Alberta
Puisque nous discutons présentement en ligne, nous savons que vous utilisez tous l’Internet!
AFFICHER À L’ÉCRAN
Le gouvernement du Canada a déposé un projet de loi visant à garantir que les plateformes numériques, en particulier les services de médias sociaux, les services de diffusion en direct ainsi que les services de contenu pour adultes téléchargés par des utilisateurs, soient responsables de gérer les contenus préjudiciables. Le projet de loi s’articule autour de cinq éléments clés :
Notez que les nouvelles règles ne s’appliqueraient pas aux services de messagerie privée et cryptée (par exemple, WhatsApp, Signal, Telegram, etc.).
NOTE À L’ATTENTION DU MODÉRATEUR : SI LES PARTICIPANTS POSENT DES QUESTIONS SUR LES PARTICULARITÉS DES CINQ ÉLÉMENTS CLÉS (C’EST-À-DIRE LES SEPT TYPES DE CONTENUS PRÉJUDICIABLES, LA DÉFINITION DU CRIME HAINEUX/DE LA PROPAGANDE HAINEUSE ET DU DISCOURS HAINEUX), NOTEZ QUE CES ÉLÉMENTS SERONT ABORDÉS SOUS PEU ET QUE NOUS NE NOUS INTÉRESSONS QU’À LEURS RÉACTIONS INITIALES.
Je vais maintenant vous présenter à l’écran quelques détails supplémentaires concernant la Loi sur les préjudices en ligne . Si cette loi est adoptée, elle obligera les plateformes numériques à prendre les mesures suivantes :
AFFICHER À L’ÉCRAN
Les plateformes numériques seraient tenues de retirer les contenus suivants dans les 24 heures :
Les plateformes seraient également tenues de réduire l’exposition à sept types de contenu préjudiciable :
Passons maintenant aux cinq types de contenu dont les plateformes seraient tenues de réduire l’exposition (c’est-à-dire les cinq derniers points centrés)…
Je vais maintenant vous fournir d’autres détails concernant le projet de loi visant à réduire l’exposition aux contenus préjudiciables…
AFFICHER À L’ÉCRAN :
Les règles proposées visent essentiellement à s’assurer que les plateformes numériques évaluent le risque d’exposition à du contenu préjudiciable pour ensuite adopter des mesures pour réduire ces risques.
À titre d’exemple, les plateformes numériques seraient tenues de fournir aux utilisateurs et utilisatrices des lignes directrices et des outils leur permettant de signaler tout contenu préjudiciable et de bloquer d’autres utilisateurs et utilisatrices. Les plateformes seraient également tenues de mettre en place un point de contact interne pour recevoir les plaintes des utilisateurs et des utilisatrices ou leur prodiguer des conseils.
Elles seraient en outre tenues d’étiqueter les contenus préjudiciables dont elles ont des raisons de penser qu’ils sont créés et amplifiés au moyen de communications automatisées par des programmes informatiques (par exemple, des robots).
Je vais maintenant vous fournir d’autres détails concernant le projet de loi qui ont trait aux enfants…
AFFICHER À L’ÉCRAN :
Les plateformes numériques seraient également tenues de prendre en compte les intérêts des enfants au moment de concevoir des produits et des fonctionnalités. À titre d’exemple :
En résumé, le projet de loi vise essentiellement à réduire l’exposition aux contenus préjudiciables, plutôt qu’à exiger des services en ligne qu’ils les retirent, sauf dans les deux types de cas que nous avons précédemment évoqués. AU BESOIN, LE MODÉRATEUR RAPPELLERA CE QUI SUIT AUX PARTICIPANTS : Tout contenu représentant une victimisation sexuelle d’enfants ou perpétuant la victimisation de survivantes et survivants. Tout contenu intime communiqué de façon non consensuelle.
Le projet de loi prévoit également la création d’une commission de la sécurité numérique chargée de faire respecter les règles et de demander aux plateformes de rendre des comptes. Cette commission serait responsable d’ordonner le retrait de tout contenu s’inscrivant dans l’une ou l’autre des deux catégories dont nous avons discuté.
Pour ce qui est du discours haineux, la proposition comprend une définition de ce type de discours, basée sur des décisions de la Cour suprême du Canada.
AFFICHER À L’ÉCRAN
Le « discours haineux » serait défini comme suit :
Tout contenu d’une communication exprimant de la détestation ou diffamatoire à l’égard d’une personne ou d’un groupe de personnes en se fondant sur un motif de distinction illicite (soit la race, l’origine nationale ou ethnique, la couleur, la religion, l’âge, le sexe, l’orientation sexuelle, l’identité ou l’expression de genre, l’état matrimonial, la situation de famille, les caractéristiques génétiques, le handicap ou la condamnation pour un crime pour lequel la personne accusée a obtenu le pardon ou dont le casier judiciaire a été suspendu).
Pour constituer une pratique discriminatoire, le discours haineux doit être communiqué de manière à fomenter l’aversion ou la diffamation d’une personne ou d’un groupe
Un discours n’entrerait pas dans la définition du discours haineux simplement parce qu’il exprime de l’aversion ou du dédain, ou parce qu’il discrédite, humilie, blesse ou offense.
IMMIGRATION (20 minutes) Québec, immigrants récents de la région métropolitaine de Montréal, Canadiens de la classe moyenne issus de grands centres du Québec
Québec J’aimerais maintenant parler d’un tout autre sujet…
Immigrants récents de la région métropolitaine de Montréal Je vais maintenant aborder un sujet complètement différent. Lorsqu’on vous a invités à participer à ce groupe, chacun de vous a dit avoir déménagé au Canada au cours des 10 dernières années…
Grande région de Montréal immigrants récents ÉCLAIRCISSEMENTS AU BESOIN : La reconnaissance des titres de compétences étrangers survient lorsque le gouvernement fédéral, provincial ou territorial détermine qu’une licence ou un certificat obtenu à l’extérieur du Canada répond aux normes canadiennes, de manière à ce qu’un travailleur puisse occuper un emploi spécialisé. Les médecins, les comptables et les électriciens sont des exemples d’emplois spécialisés.
TRAVAILLEURS SANS STATUT (20 minutes) Québec, Ontario, millénariaux de grands centres de la C.-B., régions urbaines du Manitoba, Canada atlantique
J’aimerais maintenant vous parler des personnes sans statut au Canada…
ÉCLAIRCISSEMENTS :
Les personnes sans statut sont des particuliers vivant au Canada sans statut d’immigrant légal. Le terme « personne sans statut » peut désigner une personne dont le permis de travail, d’études ou dont le titre de voyage a expiré, une personne ayant présenté une demande de statut de réfugié qui lui a été refusée, ou une personne qui est entrée au Canada par des voies non officielles.
Les personnes sans statut sont souvent employées comme auxiliaires de vie ou aides-soignants dans des établissements de soins de longue durée, ou dans des secteurs comme celui de la construction et de l’agriculture.
Compte tenu du fait que de nombreuses personnes sans statut ne paient pas d’impôts sur le revenu et occupent des emplois pour lesquels des pénuries de main-d’œuvre se font souvent sentir, existe-t-il un argument économique justifiant de leur offrir une voie d’accès à la résidence permanente et à la citoyenneté?
MESSAGES SUR LES MÉDIAS SOCIAUX À PROPOS DES ALIMENTS SUPPLÉMENTÉS (30 à 35 minutes) Ontario, immigrants récents de la région métropolitaine de Montréal, Canadiens de la classe moyenne issus de grands centres du Québec, régions urbaines du Manitoba
Immigrants récents de la région métropolitaine de Montréal, Canadiens de la classe moyenne issus de grands centres du Québec, régions urbaines du Manitoba Maintenant, passons à un tout autre sujet…
Ontario, immigrants récents de la région métropolitaine de Montréal, Canadiens de la classe moyenne de grands centres du Québec, régions urbaines du Manitoba Nous avons deux messages sur les médias sociaux à vous montrer concernant les aliments supplémentés. Dans le cas du premier message, nous avons deux choix d’images. Les messages sont destinés aux femmes enceintes et/ou qui allaitent. Notre personnel technique va vous présenter les messages séparément, puis ensemble. Lorsque tout le monde les aura lus, nous discuterons ensemble de vos réactions.
Ontario, immigrants récents de la région métropolitaine de Montréal, Canadiens de la classe moyenne de grands centres du Québec, régions urbaines du Manitoba
AFFICHER À L’ÉCRAN : Le modérateur affichera chaque message un par un à l’écran, puis les deux en même temps.
Messages supplémentaires
Ontario, immigrants récents de la région métropolitaine de Montréal, Canadiens de la classe moyenne issus de grands centres du Québec, régions urbaines du Manitoba Nous avons quelques messages supplémentaires pour les médias sociaux que nous aimerions partager et qui pourraient être utilisés avec les graphiques que nous avons déjà examinés ou dans d’autres publications.
Ontario, immigrants récents de la région métropolitaine de Montréal, Canadiens de la classe moyenne issus de grands centres du Québec
AFFICHER À L’ÉCRAN : Le modérateur montre les messages supplémentaires
ENJEUX INTERGÉNÉRATIONNELS (30 minutes) Millénariaux de centres de taille moyenne de la C.-B., Canadiens de la génération Z de Toronto
Changeons à nouveau de sujet…
J’aimerais procéder à un rapide vote à main levée.
Je vais vous afficher quelques mesures que le gouvernement du Canada pourrait prioriser dans son prochain budget…
AFFICHER À L’ÉCRAN :
BUDGET (35 minutes) Canadiens de la classe moyenne issus de grands centres du Québec
Passons à un autre sujet …
Comme vous le savez peut-être, le gouvernement du Canada présentera bientôt un nouveau budget exposant ses priorités en matière de dépenses pour le prochain exercice financier.
SONDAGE: Je vais procéder à un sondage. J’aimerais que vous sélectionniez les éléments que devrait, selon vous, privilégier le gouvernement du Canada dans le prochain budget. Vous pouvez choisir un maximum de trois éléments. LE RESPONSABLE DU SOUTIEN TECHNIQUE AFFICHERA LES TITRES À L’ÉCRAN ET LE MODÉRATEUR EN FERA LA LECTURE AVANT DE PROCÉDER AU SONDAGE.
Abordabilité et coût de la vie
Ouvrir des voies vers la classe moyenne
Augmenter l’offre de logements
Accroître l’offre de bonnes carrières
Aider les Canadiens à épargner en vue de leur retraite
Protéger l’octroi de prestations de vieillesse
Lutter contre le changement climatique
Assurer la saine gestion d’un plan responsable en matière de dépenses publiques Améliorer le système de soins de santé
Augmenter les impôts des Canadiens les plus fortunés
OFFRE DE LOGEMENTS (10 minutes) Canadiens de la génération Z de Toronto
J’aimerais maintenant qu’on se concentre tout particulièrement sur la question du logement…
En matière de logement, une mesure que pourrait prendre le gouvernement du Canada pour augmenter l’offre de logements consisterait à construire davantage de logements sur des terres publiques.
CHARTE DES DROITS DES LOCATAIRES (30 minutes) – Candidats à la propriété du sud-ouest de l’Ontario
PRÊTS HYPOTHÉCAIRES (45 minutes) Candidats à la propriété du sud-ouest de l’Ontario
Lorsque nous vous avons invité ici aujourd’hui, vous avez tous indiqué avoir l’intention d’acheter une propriété au cours des prochaines années…
Il existe de nombreuses mesures que pourrait prendre le gouvernement du Canada pour aider à remédier aux problèmes de logement.
SONDAGE
:
Je vais vous montrer un sondage. Je vous demanderais de choisir un maximum de 3 mesures qui selon vous pourrait avoir l’impact le plus positif. Nous discuterons ensuite de votre choix. LE RESPONSABLE DU SOUTIEN TECHNIQUE AFFICHERA LES TITRES À L’ÉCRAN ET LE MODÉRATEUR EN FERA LA LECTURE AVANT DE PROCÉDER AU SONDAGE.
Le gouvernement du Canada pourrait…
LE MODÉRATEUR PASSERA EN REVUE LES CHOIX : Pourquoi avez-vous fait ce choix?
TARIFICATION DU CARBONE (35 minutes) Régions urbaines du Manitoba, Canada atlantique
Régions urbaines du Manitoba Passons à d’autres initiatives du gouvernement du Canada…
Canada atlantique J’aimerais que nous nous concentrions tout particulièrement sur la pollution par le carbone…
AFFICHER À L’ÉCRAN :
La tarification de la pollution par le carbone créée un incitatif financier encourageant particuliers et entreprises à polluer moins.
La Remise canadienne sur le carbone est un montant non imposable versé pour aider les particuliers et les familles à compenser le coût de la tarification fédérale de la pollution.
Le montant que peut s’attendre à recevoir une famille de 4 personnes au Manitoba est de 1 200 dollars. Les résidents de petites collectivités ou de collectivités rurales reçoivent un supplément de 10 % en plus du montant de base de la remise. À compter d’avril 2024, le gouvernement doublera le supplément rural, qui passera à 20 %, en raison des besoins énergétiques accrus des populations rurales et de leur accès limité à des moyens de transport.
Canada atlantique AFFICHER A L’ÉCRAN :
La tarification fédérale de la pollution crée un incitatif financier encourageant particuliers et entreprises à polluer moins.
La Remise canadienne sur le carbone est un montant non imposable versé pour aider les particuliers et les familles à compenser le coût de la tarification fédérale de la pollution.
En prenant pour exemple Terre-Neuve, une famille de 4 personnes peut s’attendre à recevoir environ 1 200 $. Les résidents de petites collectivités ou de collectivités rurales reçoivent un supplément de 10 % en plus du montant de base de la remise. À compter d’avril 2024, le gouvernement doublera le supplément rural, qui passera à 20 %, en raison des besoins énergétiques accrus des populations rurales et de leur accès limité à des moyens de transport.
INFORMATION À L’INTENTION DU MODÉRATEUR, AU BESOIN :
MONTANTS ANNUELS PAR PROVINCE POUR UNE FAMILLE DE 4 PERSONNES :
T.-N. : 1 192 $
N.-B. : 760 $
N.-É. : 824 $
Î.-P.-É : 880 $
INFORMATION À L’INTENTION DU MODÉRATEUR, AU BESOIN :
BÉNÉFICE NET D’UN MÉNAGE MOYEN PAR PROVINCE :
T.-N. : 303 $
N.-B. : 183 $
N.-É. : 157 $
Î.-P.-É : 173 $
THERMOFLATION (10 minutes) Canada atlantique
AFFICHER À L’ÉCRAN :
On parle d’inflation climatique lorsque des chaleurs extrêmes occasionnées par le changement climatique font augmenter le prix des aliments et d’autres articles entraînant des taux d’inflation plus élevés. Cela se produit lorsque des récoltes sont endommagées par la chaleur, ce qui fait augmenter le prix d’aliments comme la farine.
L’inflation climatique est un terme générique englobant toutes les façons dont le changement climatique peut entraîner une hausse des prix, y compris, mais sans s’y limiter, les chaleurs extrêmes. Elle reflète l’impact économique global d’un climat changeant, y compris les perturbations dans la chaîne d’approvisionnement et l’augmentation des coûts de refroidissement, parmi d’autres effets.
FISCALITÉ (35 minutes) Canada atlantique
Passons à un autre sujet…
FOURNIR LES ÉCLAIRCISSEMENTS SUIVANTS :
Les gains en capital sont les profits que réalisent les gens en vendant des actifs de valeur pour un montant supérieur à celui qu’ils ont initialement payé pour les acquérir. Des gains en capital peuvent être réalisés à partir de biens de valeur comme les biens immeubles, les actions et les obligations, les fonds communs de placement, les métaux précieux, les œuvres d’art et les objets de collection, les cryptomonnaies, les véhicules, les biens personnels, entre autres.
À titre d’exemple, si vous avez acheté pour 100 $ d’actions et que vous les vendez à 150 $ deux ans plus tard, vous réalisez un gain en capital de 50 $.
Au Canada, les gains en capital sont imposables. Toute personne qui vend un bien de valeur à un prix supérieur à son coût initial doit payer des impôts sur le gain en capital.
Le Canada a prévu un allègement fiscal appelé « L’exemption pour résidence principale » qui permet aux Canadiens d’éviter de payer de l’impôt sur la vente de leur résidence principale. En d’autres mots, cela signifie que l’impôt sur les gains en capital ne s’applique que lorsque des personnes possédant plusieurs propriétés immobilières vendent celles qu’ils n’habitent pas.
CONCLUSION (5 minutes) Tous les lieux
Both images depict identical social media posts. The image on the left is in English, and the image on the right is French.
The post on the left comes from the verified account “Healthy Canadians”. The caption reads, “ You will start seeing a supplemented food facts table on supplemented foods. This new table will help you know what you’re eating or drinking to ensure the health and safety of you and your baby”.
Below the caption is the link “ canada.ca/SupplementedFoods ” and several hashtags: “#SupplementedFoods #NutritionLabelling #SafePregnancy”. Below, is an image showing two clear bottles containing yellow liquid, one facing forward and the other backward. The bottle on the left has a label showing the brand, while the bottle on the right is turned to show the nutritional label. A caption to the right of the bottle has arrows pointing to the nutritional label and reads, “Learn more about the new supplemented food facts table”. Below the image is a blue banner with the Government of Canada logo on the right and “CANADA.CA/HEALTH” on the left in white lettering.
The post on the right comes from the verified account “Canadiens en santé”. Its first caption reads, “Vous commencerez à voir un tableau des renseignements sur les aliments supplémentés. Ce nouveau tableau vous aidera à savoir ce que vous mangez ou buvez afin de veiller à votre santé et à votre sécurité ainsi qu'à celles de votre bébé”. Below the caption is the link “ canada.ca/AlimentsSupplementes ” and the hashtags “#AlimentsSupplémentés #ÉtiquetageNutritionnel”. The caption on the image reads, “Apprenez-en plus sur le nouveau tableau de renseignements sur les aliments supplementés”.
Both images depict identical social media posts. The image on the left is in English, and the image on the right is French.
The post on the left comes from the verified account “Healthy Canadians”. The caption reads, “Some #SupplementedFoods are not recommended for people who are pregnant or breastfeeding because of the type or amount of supplemental ingredients in them. #ReadTheLabel and look for the new caution identifier when shopping for foods”. Below the caption is the following link: “canada.ca/SupplementedFoods”. Underneath the caption is an image of a pregnant woman with a white button-up shirt against a pink background. She is exposing and holding her stomach with a surprised look on her face. To the left of the woman is a caption in white writing against a blue background that reads, “Some supplemented foods are not recommended for you”. Below the image is a blue banner with the Government of Canada logo on the right and “CANADA.CA/HEALTH” on the left in white lettering.
The post on the right comes from the verified account “Canadiens en santé”. The caption reads, “Certains #AlimentsSupplémentés sont déconseillés aux personnes enceintes ou qui allaitent en raison du type ou de la quantité d'ingrédients supplémentaires qu'ils contiennent. #LisezLÉtiquette et repérez le nouvel identifiant de mise en garde lorsque vous achetez des aliments”. Below the caption is the following link: “canada.ca/AlimentsSupplementes”. The caption on the image states, “Certains aliments supplémentés sont déconseillés pour vous”. Below the image is a blue banner with the Government of Canada logo on the right and “CANADA.CA/SANTE” on the left.
This image maintains identical French branding and captions as the previous social media post on the left. This post contains two image options. The first depicts a man and pregnant woman sitting together on the couch, smiling towards the camera. The man and woman have their hands on the woman’s stomach. The second image option shows a group of pregnant women of diverse ethnicities standing together, smiling, and chatting.
The image depicts a social media post from the verified account “Healthy Canadians”. The caption reads, “Some #SupplementedFoods are not recommended for people who are pregnant or breastfeeding because of the type or amount of supplemental ingredients in them. #ReadTheLabel and look for the new caution identifier when shopping for foods” .
Below the caption is the following link: “ canada.ca/SupplementedFoods ”. Underneath the caption are two image options. The first shows a woman smiling while she breastfeeds her baby. The second image option shows another woman from a different angle breastfeeding her baby. The caption on the first image reads, “Some supplemented foods are not recommended for you”. Below the first image is a blue banner with the Government of Canada logo on the right and “CANADA.CA/HEALTH” on the left in white lettering.