Final Report
Supplier name: The Strategic Counsel
Contract number: CW2241412
Contract value: $814,741.30
Award date: December 19, 2022
Delivery date: February 21, 2024
Registration number: POR- 053-22
For more information on this report, please email por-rop@pco-bcp.ca
Ce rapport est aussi disponible en français.
Final Report
Prepared for the Privy Council Office
Supplier Name: The Strategic Counsel
December 2023 & January 2024
This public opinion research report presents the results of a series of focus groups conducted by The Strategic Counsel on behalf of the Privy Council Office. The eighth and ninth cycles of the first year of this study included a total of eighteen focus groups with Canadian adults (18 years of age and older) conducted between December 5th, 2023, and January 31st, 2024.
Cette publication est aussi disponible en français sous le titre : Rapport final - Collecte continue de données qualitatives sur les opinions des Canadiens – décembre 2023 et janvier 2024.
This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from the Privy Council Office. For more information on this report, please contact the Privy Council Office at: por-rop@pco-bcp.ca or at:
Privy Council Office
Blackburn Building
85 Sparks Street, Room 228
Ottawa, Ontario K1A 0A3
Catalogue Number:
CP12-4E-PDF
International Standard Serial Number (ISSN):
ISSN 2816-9360
Related publications (registration number: POR-053-22):
CP12-4F-PDF (Final Report, French)
ISSN 2816-9379
Political Neutrality Certification
I hereby certify as a Senior Officer of The Strategic Counsel that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Policy on Communications and Federal Identity and the Directive on the Management of Communications – Appendix C – Mandatory Procedures for Public Opinion Research.Specifically, the deliverables do not include information on electoral voting intentions, political party preferences, standings with the electorate, or ratings of the performance of a political party or its leaders.
Signed:
Donna Nixon, PartnerThe Strategic Counsel
Date: February 21, 2024
The Communications and Consultation Secretariat of the Privy Council Office (PCO) commissioned The Strategic Counsel (TSC) to conduct continuous cycles of focus group research across the country with members of the public on key national issues, events, and policy initiatives related to the Government of Canada.
The broad purpose of this ongoing qualitative research program is three-fold: to explore the dimensions and drivers of public opinion on the most important issues facing the country; to assess perceptions and expectations of the federal government’s actions and priorities; and, to inform the development of Government of Canada communications so that they continue to be aligned with the perspectives and information needs of Canadians, while remaining both clear and easy-to-understand.
The research is intended to be used by the Communications and Consultation Secretariat within PCO in order to fulfill its mandate of supporting the Prime Minister’s Office in coordinating government communications. Specifically, the research will ensure that PCO has an ongoing understanding of Canadians’ opinions on macro-level issues of interest to the Government of Canada, as well as emerging trends.
This report includes findings from 18 online focus groups that were conducted between December 5th, 2023, and January 31st, 2024, in multiple locations across the country. Details concerning the locations, recruitment, and composition of the groups are provided in the section below.
The research for this cycle focused largely on the Government of Canada’s priorities and performance on a range of issues important to Canadians. Related to this, some groups took part in targeted discussions on federal activities related to the middle class, official languages, and the cost of groceries. All discussed what they had recently seen, read, or heard about the Government of Canada, with a few groups focusing on the federal government’s recent announcement concerning international student study permits.
This research cycle also explored a range of issues related housing. Numerous groups discussed the content of the Government of Canada’s updated housing plan, including potential titles for this initiative. Participants in the group comprised of renters residing in Hamilton engaged in discussions related to the rental market and the overall housing situation in their region. A group based in Vancouver shared their perspectives on densification, while homeowners from the Greater Toronto Area (GTA) discussed issues related to interest rates and mortgage renewal. Several groups were asked to share their perspectives on the current state of the Canadian economy and potential priority areas for the federal government to focus on in its upcoming Budget. A number of groups also discussed challenges in their local communities, while residents of the GTA focused on community safety and the prevalence of automobile theft in their region.
Other topics discussed this cycle included health care, carbon pricing and heat pumps, the situation in Ukraine, immigration, the Government of Canada’s wordmark and musical signature, as well as creative concept testing related to supplemented foods.
As a note of caution when interpreting the results from this study, findings of qualitative research are directional in nature only and cannot be attributed quantitatively to the overall population under study with any degree of confidence.
Target audience
LOCATION |
GROUP |
LANGUAGE |
DATE |
TIME (EST) |
GROUP COMPOSITION |
NUMBER OF PARTICIPANTS |
Mid-Size and Major Centres Atlantic Canada |
1 |
EN |
Tues, Dec 5 th |
5:00-7:00 PM |
General Population |
8 |
Hamilton |
2 |
EN |
Wed, Dec 6 th |
6:00-8:00 PM |
Renters |
7 |
Vancouver |
3 |
EN |
Thurs, Dec 7 th |
9:00-11:00 PM |
Middle Class Cost of Living Concerned |
7 |
Manitoba |
4 |
EN |
Tues, Dec 12 th |
7:00-9:00 PM |
General Population |
8 |
National Capital Region Québec |
5 |
FR |
Wed, Dec 13 th |
6:00-8:00 PM |
General Population |
7 |
Greater Toronto Area (GTA) |
6 |
EN |
Thurs, Dec 14 th |
6:00-8:00 PM |
Homeowners Seeking Mortgage Renewal in the Next Three Years |
7 |
Atlantic Canada |
7 |
EN |
Tues, Jan 9 th |
5:00-7:00 PM |
Homeowners |
7 |
Bas-Saint-Laurent/Gaspésie/Côte-Nord Regions Quebec |
8 |
FR |
Wed, Jan 10 th |
6:00-8:00 PM |
General Population |
7 |
Alberta |
9 |
EN |
Thurs, Jan 11 th |
8:00-10:00 PM |
Parents of Children Under 12 |
8 |
Surrey |
10 |
EN |
Tues, Jan 16 th |
9:00-11:00 PM |
General Population |
7 |
Quebec |
11 |
FR |
Wed, Jan 17 th |
6:00-8:00 PM |
University Students |
8 |
Mid-Size and Major Centres Manitoba |
12 |
EN |
Thurs, Jan 18 th |
7:00-9:00 PM |
Lower Income Canadians Facing Financial Pressures |
8 |
Yukon |
13 |
EN |
Tues, Jan 23 rd |
8:00-10:00 PM |
General Population |
7 |
Greater Montreal Area (GMA) |
14 |
FR |
Wed, Jan 24 th |
6:00-8:00 PM |
General Population |
7 |
Niagara Region |
15 |
EN |
Thurs, Jan 25 th |
6:00-8:00 PM |
General Population |
8 |
Greater Toronto Area (GTA) |
16 |
EN |
Mon, Jan 29 th |
6:00-8:00 PM |
General Population |
8 |
Atlantic Canada |
17 |
EN |
Tues, Jan 30 th |
5:00-7:00 PM |
General Population |
8 |
British Columbia |
18 |
EN |
Wed, Jan 31 st |
9:00-11:00 PM |
Aspiring Homeowners |
7 |
Total number of participants |
134 |
At the beginning of each group, participants were asked what they had seen, read, or heard about the Government of Canada in recent days. A wide range of announcements and initiatives were recalled. These included a range of actions and initiatives from the federal government aimed at growing the housing supply across Canada, the decision by the Bank of Canada to leave its policy interest rate unchanged, the announcement of sustainability-focused rebates such as the Oil to Heat Pump Affordability Program, and the announcement that the Government of Canada would be raising the cost-of-living financial requirement for international student study permit applications as well as setting an intake cap on these applications for 2024. Additional actions recalled by participants included the introduction of the Canadian Dental Care Plan (CDCP), and a ruling by the Federal Court of Canada that the Government of Canada’s decision to declare a public order emergency under the Emergencies Act in early 2022 was unreasonable.
Participants also recalled activities related to the Government of Canada on the international stage. These included the provision of ongoing humanitarian assistance to civilians in Israel, the Gaza Strip, and the West Bank impacted by the ongoing conflict in that region, as well as the announcement of temporary immigration measures that would allow foreign national family members of Canadian citizens and Permanent Residents (PRs) to apply for free-exempt study or open work permits. Some also mentioned hearing about ongoing tensions between Canada and India following an announcement that Canadian security agencies were in possession of intelligence potentially linking agents of the Government of India to the killing of a Canadian citizen in June of 2023, as well as the attendance of several federal officials at the United Nations Climate Change Conference (COP28) which was held in Dubai, United Arab Emirates from November 30th, 2023, to December 12th, 2023.
Participants residing in the Greater Montreal Area (GMA) briefly discussed the issue of international students and the recent decision by the Government of Canada to temporarily cap new international student study permits. Several were of the impression that there had been an influx of international students to Canada in recent years and that this had served to exacerbate existing challenges related to the housing supply.
Informed that the Government of Canada had announced a temporary 2-year cap on new international student study permits, while a small number viewed this as a step in the right direction, very few felt that this action on its own would be sufficient to address current issues related to housing and immigration. Discussing the potential impacts of this measure, several expected that this would have a negative financial impact on many Canadian post-secondary institutions. It was believed that the fees and tuition paid by international students represented a significant source of revenue for Canadian universities and colleges and that these institutions may have to undergo budget reductions in response to this measure.
Asked whether they felt the Government of Canada was on the right or wrong track when it came to managing the immigration system, all believed it was headed in the wrong direction. It was strongly believed that the rate of immigration needed to be temporarily stabilized to allow for municipalities to make necessary upgrades to existing infrastructure and services in order to accommodate higher populations in the years to come.
Twelve groups took part in conversations related to the issues currently facing Canadians as well as their perspectives regarding the federal government’s management of these priorities. Participants were asked to identify areas in which they felt the Government of Canada was performing well and areas where they felt there was room for improvement. On a number of issues participants expressed a range of positive and negative views. These included immigration, climate change and the environment, supports for post-secondary students, and Canada’s reputation on the global stage.
Participants also identified a number of areas where they felt that the Government of Canada had performed well. Areas mentioned included the offering of a wide range of benefits and supports to Canadians, protecting and promoting diversity and multiculturalism within Canada, providing humanitarian assistance to civilians seeking protection from international conflicts, and its response to the COVID-19 pandemic.
Additionally, participants mentioned a range of areas in which they believed the Government of Canada had room for improvement. These included health care, inflation and the cost of living, the affordability of housing, and reconciliation with Indigenous peoples.
Prompted to identify what they viewed as the most important priority areas for the Government of Canada to be focusing on, many reiterated the need for further action towards improving housing affordability, bolstering the health care system, addressing the cost of living, mitigating the impacts of climate change, and pursuing further reconciliation with Indigenous peoples. Other important priority areas identified by participants included increasing supports for the education system, stabilizing the rate of immigration, providing greater supports for seniors and persons living with disabilities, and increasing funding towards law enforcement and public safety.
Participants in five groups took part in discussions related to the challenges currently facing middle class Canadians and actions that the federal government had taken to support middle class households. All felt that supporting the middle class was an important priority for the Government of Canada to focus on, with several of the impression that the middle class had been disappearing in recent decades. Several reported having personally faced financial challenges over the past year and believed that factors such as inflation, high interest rates, and the cost of living in general had made it increasingly difficult to make ends meet financially. It was thought that the Government of Canada should work to expand the eligibility criteria for the benefits and supports it offers to account for the large portion of middle-class households who were believed to be struggling with the cost of living at present.
Discussing potential measures that the federal government could take to better support middle class Canadians, many felt that there needed to be a stronger focus on increasing the affordability of essential goods and services (such as groceries and gasoline) as well as reducing housing costs for homeowners as well as renters.
Participants in the group comprised of middle-income individuals residing in Vancouver who were concerned about the cost of living engaged in an extended conversation regarding their perspectives as members of the middle class. All felt that the quality of life for the middle class had changed in their lifetimes, with many believing that life had become considerably less affordable in recent years. Several expressed the view that it had become difficult for middle class families to get ahead financially and/or save for the future, due to what they perceived as a significant increase in prices across all sectors of the economy. Asked whether they felt that the Government of Canada cared about the middle class, very few believed that it did. Several strongly felt that greater urgency needed to be placed by the federal government on supporting middle class families and creating a long-term plan regarding how it would go about achieving this goal.
Participants in the group comprised of university students residing in Quebec engaged in a brief conversation related to Canada’s official languages. Asked how they would describe the current state of the country’s official languages, a number were of the impression that there had been tension in their province as of late concerning this issue. This was thought to be mostly related to the Government of Quebec’s Bill 96 which was viewed as having primarily been enacted to promote the use of the French language in the province and affirm the status of French as the common language of Quebec.
Asked what role they felt the Government of Canada should play in protecting and promoting the language rights of Quebeckers, most believed that it should primarily be focused on ensuring that all federal services were available in both English and French in communities across the country. A few also believed that additional resources should be allocated by the federal government towards providing free or affordable language education in both official languages to all residents of Quebec, as well as Canada more broadly.
Participants in two groups were asked a few additional questions about recent measures taken by the Government of Canada related to the cost of groceries. Each group discussed activities from the federal government that had occurred in the days prior to the group being held.
The group based in Vancouver was provided with information related to a number of measures the Government of Canada had recently announced aimed at stabilizing rising grocery prices. While most reacted positively to these measures, a large number expected that the success of these actions would be largely dependent on how effectively they are implemented as well as the degree to which major grocery chains cooperate with these initiatives. Several believed that more urgent action needed to be taken by the Government of Canada on this front, and that a greater emphasis needed to be placed on creating a long-term plan to make groceries more affordable for all Canadians going forward.
At the beginning of their discussion, participants in Atlantic Canada were informed that the Government of Canada had sent a letter to the Competition Bureau, calling on it to start using the additional powers it had been provided to help compel major grocery chains to stabilize grocery prices for Canadians. While believing that it was important for the federal government to be focusing on this issue, participants felt that this action was unlikely to have much of an impact on the cost of groceries. A number believed that rather than imposing increased regulations, the federal government should be working to incentivize major grocers (through measures such as tax breaks) to stabilize or lower the prices they charge. It was also thought that more could be done to support smaller grocery businesses as well as to encourage greater competition within the grocery sector overall.
Thirteen groups engaged in conversations related to housing. These discussions respectively focused on updates that the federal government could potentially make to its housing plan, issues impacting renters, opinions related to increasing densification in Canadian municipalities, and the perspectives of homeowners related to current interest rates and the mortgage renewal process.
Ten groups took part in conversations related to updates that the federal government was currently making to its housing plan. To begin, participants in the groups comprised of homeowners in Atlantic Canada, parents of children under 12 in Alberta, and residents of the Bas-Saint-Laurent, Gaspésie, and Côte-Nord regions of Quebec were asked how they would describe the current state of housing in Canada. All believed that the housing situation was facing considerable challenges, with a large number expressing the opinion that affordability and a limited supply of available housing had been significant issues in recent years. It was believed that these issues had made housing less affordable for homeowners while also making it difficult for prospective home buyers to qualify for mortgages. Asked what they felt to be the biggest drivers of housing unaffordability at present, participants identified a range of issues. These included the perceived rising costs of home ownership, the increased cost of building new homes, and a higher rate of immigration in recent years.
Asked what actions they felt needed to be taken to address the housing situation, participants shared a number of suggestions. Several believed that the Government of Canada should place a greater focus on the building of publicly funded housing as well as transitioning existing buildings (such as unused office space) into residential complexes. Discussing additional actions that could be taken, participants recommended measures such as making it easier for prospective first-time home buyers to qualify for a mortgage, the implementation of rental caps and stricter regulations on short-term rentals, and temporarily reducing the rate of immigration for the next few years.
Provided with information regarding updates that were being considered by the Government of Canada to its housing plan, participants engaged in an exercise where they were asked to select which of the measures listed would be most important towards making housing more affordable. On balance, participants were most supportive of the initiatives to build more affordable housing units and assist a greater number of Canadians in achieving home ownership. Many believed that these initiatives would have the greatest positive impact and would benefit the largest number of Canadians. Several also selected the initiative of making the math work for homebuilders. It was widely felt that the cost of constructing homes had risen substantially in recent years and a number believed that assisting developers in building more homes would be a critical factor towards increasing the housing supply. While also believed by many to be important, only a small number of participants selected the initiatives related to addressing homelessness, changing the way communities build homes, and launching an industrial strategy.
Discussing whether there were any additional aspects that they felt the Government of Canada’s housing plan should cover, participants suggested a number of areas. A number felt that the federal government should work to ensure that new arrivals to Canada were not just settling in major urban centres such as Toronto, Montreal, and Vancouver, but were being evenly distributed throughout the country. It was felt that taking this approach would help to reduce the pressure on what were viewed as hot housing markets in Canada’s largest cities. Participants also believed that the federal government should focus on implementing greater protections for renters, including increased regulations related to practices such as renovictions as well as placing limits on rental increases by landlords while transitioning between tenants.
All groups engaged in an exercise where they were shown a list of potential titles for the housing plan and asked to select which they felt best suited this initiative. On balance, Solving the Housing Crisis: Canada’s Housing Plan received the highest level of support among participants. Many believed it was the most straightforward title and effectively conveyed the gravity of the housing issue by referring to it as a crisis. Building Canada: Canada’s Renewed Housing Plan and A Road to Homereceived a moderate level of support from participants. Regarding the former, several reacted positively to the use of terms such as ‘building’ and ‘renewed’, commenting that the phrasing invoked thoughts of a revitalized housing market and the rebuilding of the country on a national level. Considering the latter, many believed that this was the most creative of all the names, and that the notion of establishing a home was something all Canadians could identify with and aspire to. Few selected Canada’s Enhanced Housing Planor The Blueprint: Canada’s 2030 Housing Plan .
Participants in the group comprised of renters residing in Hamilton engaged in a discussion related to issues facing renters at present. Asked how they would describe the housing situation in their community, almost all believed that housing costs (including rent) had risen considerably in recent years and that there was a significant shortage of affordable rental housing in their community. Several expressed the opinion that along with rising rental costs, the quality and size of the rental units available in their area had also worsened as of late. In addition to what they viewed as a widespread lack of affordable rental options, participants believed that issues such as the high cost of living, rising immigration rates, and the perceived tendency of developers to build larger, more expensive homes (rather than affordable units) had contributed to growing housing challenges in their community.
Discussing actions that could be taken to improve the housing situation, participants believed that a greater focus needed to be placed on increasing the supply of affordable homes and rental units for lower and middle-income families, implementing measures such as rent caps, and adjusting municipal zoning laws to eliminate red tape and make it easier to build more homes, faster.
Asked whether they were aware of any recent actions from the federal government aimed at addressing the issues facing renters and increasing the rate of home construction across Canada, participants identified a range of initiatives. These included the introduction of programs such as the First-Time Home Buyer Incentive, First Home Savings Account (FHSA), the provision of a one-time $500 top up for eligible low-income renters through the Canada Housing Benefit (CHB), and the creation of the Housing Accelerator Fund. Provided with information about the Housing Accelerator Fund, all reacted positively, with several expressing that this initiative would likely assist in growing the housing supply and improving the overall affordability of housing.
Questioned whether the federal government was headed in the right direction when it came to making home ownership more attainable for first-time home buyers, most were uncertain or held mixed views, with a smaller number believing that it was headed in the wrong direction. Provided with information related to actions the Government of Canada was taking to assist first-time home buyers almost all felt that these measures would be helpful towards improving the housing situation and making home ownership more attainable for Canadians. Asked whether they had any questions regarding any of the initiatives they had been shown, several expressed interest in learning more about rent-to-own housing options and the specifics of how these programs operate.
Participants in one group, comprised of middle-class individuals residing in Vancouver, took part in a conversation related to the housing situation in their community and their perspectives related to the densification of housing. All described the housing situation in Vancouver as being very poor and felt that housing needed to be a top priority for the Government of Canda.
Discussing what came to mind when they heard the term ‘densification’, participants expressed concerns related to what they viewed as rapid increases to the number of people living in a specific neighbourhood or area, and an overall reduction to individual living space as a result. Asked whether they felt that greater density was something that should be encouraged in Canada’s larger cities, participants were mixed in their views. Among those who supported this action, it was felt that given the perceived high level of population growth in Canada over the past decade, that densification was a necessity in order to ensure a sufficient amount of housing would be available for everyone. For those who felt that densification should not be pursued, it was believed that taking this approach would lead to increased strain being placed on existing infrastructure such as hospitals, schools, waste management systems, and the energy grid.
Asked what types of infrastructure projects the Government of Canada should be investing in to best support growing communities, participants suggested a wide range of projects. These included expanding and repairing roadways and bridges, constructing new hospitals and health care facilities, increasing public transportation infrastructure, and building new community spaces including parks, playgrounds, and community gardens. Questioned whether they felt the Government of Canada should focus more on supporting the construction of affordable housing units, which are subsidized and rented at below-market rates or concentrate on maximizing the overall number of homes built, most believed that the primary focus should be on affordability. Among these participants, it was believed that affordability represented the most significant barrier related to housing in most parts of the country, and that increasing the supply of housing would do little to address the housing situation if the units built were not affordable.
Participants in one group, comprised of individuals residing in the Greater Toronto Area (GTA), engaged in an extended discussion related to interest rates and issues currently facing mortgage holders. All participants were homeowners who were planning to renew their mortgages within the next three years. Asked whether they were facing any significant challenges related to housing costs, many expressed concerns related to high interest rates and the impact that this would have on their financial situation going forward. Several were worried that their mortgage payments could as much as double when it came time to renew their mortgages in the next few years. A number also identified additional expenses related to homeownership, such as high energy costs and rising property taxes as other challenges that they were currently facing.
Asked what factors they felt contributed to changes in interest rates, many believed that the perceived high rate of inflation in recent years had played a significant role. Several believed that rising inflation had been exacerbated by the COVID-19 pandemic and had contributed to an overall increase in the cost of living.
Discussing the types of actions that they hoped to see from the Government of Canada in response to changing interest rates, several believed that efforts should be taken to reduce the overall cost of living and make life more affordable for Canadians, especially in terms of the cost of housing. A number believed that actions should be taken to support homeowners struggling with higher mortgage payments, including implementing measures to prevent these individuals from potentially losing their homes.
Focusing on their own housing situations, all believed that their mortgages were currently affordable. Several, however, reiterated that this would likely no longer be the case once it came time to renew their mortgages. A few indicated that they had already begun to cut back on household spending in areas such as travel and recreation in anticipation of facing higher mortgage payments in the near future.
Asked what role they felt the Government of Canada should play in supporting homeowners who were renewing their mortgages, participants suggested a range of potential actions and initiatives. Several believed that it could provide Canadians with increased educational resources, financial literacy training, and information regarding what to expect and look out for while navigating the mortgage renewal process. A number also believed that further action could be taken to regulate the mortgage market to ensure that all Canadians were being offered a fair rate and not being taken advantage of or placed in potentially financially precarious positions by lenders.
Provided with information related to the recently announced Canadian Mortgage Charter, while most felt this represented a positive step by the Government of Canada, several questioned what specific regulations would be put in place to enforce the guidelines and expectations outlined by this initiative. Discussing specific measures included in this Charter, a number believed that the removal of compound interest during difficult times would be very helpful for those with significant debt loads. It was also felt that earlier communication from banks related to renewing their mortgages would assist mortgage holders in being better prepared for this process. Some also felt that the introduction of flexible payment options as well as the ability to switch lenders more easily at renewal would assist homeowners in obtaining the best terms possible for their renewed mortgage.
All felt that the Canadian Mortgage Charter was on the right track when it came to supporting mortgage holders. It was widely thought that while this would not solve the overall issue of housing affordability, the measures included would likely provide some degree of relief to Canadian homeowners concerned about their future mortgage payments.
Participants in nine groups engaged in conversations related to the 2024 federal Budget, which was expected to be tabled by the Government of Canada in the coming months. Asked how they felt the Canadian economy was performing at present, most were of the impression that it had faced numerous challenges in recent years and had not been performing well as of late. Many cited the perceived high rate of inflation and rising cost of living over the past few years as factors that they felt had negatively impacted the Canadian economy. The view was expressed by several that wages in general had not kept pace with the cost of living, and that not enough well-paying jobs were currently available. It was felt that this had made it increasingly difficult for Canadians (and especially young people) to build wealth and save towards important goals such as purchasing a home.
Discussing what would need to happen for them to begin feeling optimistic about the Canadian economy, several believed that there would have to be observable growth of the country’s gross domestic product (GDP) as well as the creation of more well-paying, full-time jobs for Canadians. A number expressed that they would begin to feel better about the Canadian economy once the cost of essentials such as groceries and gasoline became more affordable. Other factors mentioned by participants that they felt would inspire optimism in the economy included the lowering of interest rates, reduced federal spending, and increased efforts by the Government of Canada to address the national debt.
Participants next engaged in an exercise where they were presented with numerous items that could potentially be included in the 2024 Budget and asked to select those that they felt should be prioritized by the Government of Canada.
The initiative to address affordability and the high cost of living received the highest level of support among participants, with many believing that this would impact the largest number of households. The view was expressed that addressing this issue would be especially important for assisting groups such as younger Canadians and families with young children, who were believed to be facing considerable challenges in keeping up with the current cost of living.
Improving the health care system also received significant attention from participants. Many felt that health care had become increasingly inaccessible as of late, leading to an increasing number of negative health outcomes for Canadians.
Growing the housing supply and raising taxes on the wealthiest Canadians also received high levels of support. It was felt that increasing the housing supply would help to address the high demand for housing at present and would lead to lower housing costs in the long-term. Discussing the priority of raising taxes on the wealthiest Canadians, many believed that this would help to decrease what they viewed as the growing wealth gap between the richest and poorest Canadians and would assist in making life in Canada more equitable going forward.
There was a moderate level of support for actions such as maintaining a responsible plan for government spending, supporting the middle class, and providing more opportunities for good careers. Some also identified fighting climate change and promoting long-term economic growth through clean technology and energy as important priorities. Few participants selected the initiatives related to helping Canadians save for retirement, protecting seniors’ benefits, and unlocking pathways to the middle class.
Two groups based in Atlantic Canada, one comprised of individuals residing in mid-size and major centres and the other conducted among the general population, took part in discussions related to the federal government’s carbon pricing system. Asked whether, to the best of their knowledge, there was currently a price on carbon in their province, most believed that there was, while a smaller number were more uncertain. Provided with information related to the measures the Government of Canada was taking to reduce carbon pollution, most were unsure as to whether they supported this approach.
Several felt that while carbon pricing was an important initiative, they did not want Canadians to incur higher financial costs for goods and services, especially if other jurisdictions throughout the world were not also doing their part to reduce emissions.
Those in the group conducted among the general population were asked what they perceived to be the main objectives of the price on carbon pollution. While most believed that this initiative had been introduced as a method of encouraging Canadian households and businesses to reduce their emissions and partake in more environmentally sustainable behaviours, very few felt that this strategy had been effective. It was thought that many households did not have the option to reduce emissions related to activities such as driving and heating their homes, and that a price on carbon had only served to make life more expensive for these families while doing little to curb emissions. A number believed that, given the global scale of the issue of climate change, any actions taken by Canadians would be negated so long as major emitters in other jurisdictions continued their industrial activities unabated.
Asked whether they had seen, read, or heard anything about the Climate Action Incentive Payment (CAIP), a number indicated that they had. Unprompted, a few recalled that they had received one of these payments in recent months. Most were of the impression that these payments were primarily aimed at compensating Canadians for the increased costs incurred due to the price on carbon, though few were aware of the specific mechanisms used to calculate them. Asked whether, to the best of their knowledge, they or someone in their household had received this rebate, a roughly equal number reported that they had as those who were more uncertain or did not believe they had received a payment.
Based on their understanding of the carbon pricing system, participants were asked if they felt this initiative had made them better or worse off financially. Several were uncertain and felt that it was difficult to determine the degree to which the price on carbon had impacted their financial situation, given that they were unsure as to how much they had paid in additional costs relative to the rebates they had received.
Participants in two groups based in Atlantic Canada, comprised of homeowners and members of the general population respectively, engaged in a conversation related to heat pumps and recent initiatives from the federal government aimed at encouraging Canadians to consider installing heat pumps in their own homes.
Those in the group comprised of homeowners were informed that the federal government would be increasing the amount of funding available for eligible homeowners looking to switch to a heat pump from $10,000 to $15,000, essentially making the average heat pump effectively free for low-to-median income households. While reacting positively to this initiative, several expected that their income would be too high to qualify for this assistance. It was felt that in order to be more impactful in encouraging a greater number of households to make the switch to using a heat pump, the income thresholds for these supports would likely need to be increased substantially.
Both groups were asked whether they currently heated their home with a heat pump. Several in the group comprised of homeowners indicated that they did, while very few in the general population group reported the same. Among those who did not have a heat pump, when asked if they would consider switching from their home heating system, many indicated that they would. A number, however, were skeptical as to whether a heat pump would be able to sufficiently heat their home. Some of those who had already installed a heat pump reported having found it necessary to install additional heat pumps and/or had combined their heat pumps with other home heating systems such as those powered by electricity or burning wood.
Participants in the group comprised of homeowners were asked an additional question regarding what these upfront payments should be called. On balance, participants expressed a preference for the term Heat Pump Bonus as opposed to Heat Pump Cheque. It was thought that the term cheque was somewhat outdated in the digital age, especially given how few people participants believed still used cheques on a regular basis. A number suggested alternative terms that the Government of Canada could use to describe this program, including ‘incentive’, ‘rebate’, or ‘initiative’.
Three groups took part in conversations related to health care and the issues currently impacting the health care systems in their respective provinces. Almost all believed that the health care system in their area was facing significant challenges. A large number had heard accounts of increasingly long wait times at emergency rooms and walk-in clinics, with several reporting having personally experienced waits of over 12 hours to receive care. Many believed that these long wait times were directly connected to what they viewed as a widespread shortage of doctors and nurses in their community. Discussing potential actions that could be taken by the federal government to address this issue, many believed that more needed to be done to recruit foreign-trained health professionals, as well as to streamline the certification process for these individuals, ensuring that they would be able to work in their fields of expertise upon arriving in Canada.
Participants residing in Manitoba and in mid-size and major centres in Atlantic Canada were presented with information regarding five priority areas that the Government of Canada had recently identified related to health care. These included addressing health worker shortages and reducing wait times, increasing access to family health services, improving long term care and home care, addressing mental health and substance use, and modernizing health data management and virtual care.
On balance, participants reacted largely positively to these priorities, with many expressing the view that all were important areas for the Government of Canada to be focusing on. Several believed that the priority of addressing health worker shortages and reducing wait times was of particular importance and felt that improvements on this front would likely have a positive impact on the rest of the priority areas listed above. The priorities of increasing access to family services, improving long term and home care, and addressing mental health and substance use were also viewed as being of critical importance going forward. While a few felt that the priority of modernizing health data management and virtual care was less pressing than the other areas listed, some felt differently, believing that expanding the capacity of virtual care and making it easier for health data to be transferred between different health care providers would provide patients (and especially those living rurally) with a wider range of options when it came to accessing health care.
One group, comprised of individuals residing in Hamilton, engaged in a brief conversation related to opioid addiction, both in their communities as well as across Canada more broadly. Almost all felt that opioids represented a major concern in their communities at present, with several believing that this issue had worsened in recent years. Asked whether they were hopeful that progress could be made on addressing this issue in the coming years, almost all indicated that they were.
Prompted to share what came to mind when they heard terms such as ‘safe supply’ and ‘safe consumption sites’, most believed that these phrases related to ensuring that individuals suffering from addiction were not consuming toxic drugs and had a safe location where they could consume illicit substances (such as opioids) in the presence of health workers. While generally supportive of initiatives such as these, some believed that there needed to be additional actions taken to address what were viewed as the root causes of addiction, such as challenges related to homelessness, poverty, and mental health.
Provided with information related to the Substance Use and Addictions Program (SUAP) reactions were mixed among participants. While a number believed that harm reduction initiatives played an important role in supporting those suffering from addiction, several believed this additional funding should instead be directed towards the treatment of addiction and assisting individuals to stop using these substances in the long term. Discussing the potential impacts of increasing funding towards harm reduction programs, a number believed that this could lead to decreased stigma towards those suffering from addiction and increased education among the public regarding the challenges faced by these individuals.
Asked what more the Government of Canada could be doing to address these issues, it was suggested that actions should be taken to find affordable housing for those suffering from addiction, providing these individuals with the opportunity to live in a safe and drug-free environment.
Participants residing in the Greater Toronto Area (GTA) engaged in a brief discussion related to crime and their perspectives regarding the safety of their community. Asked how big of an issue they felt crime was in their community, many were of the impression that the crime rate had risen in recent years, and that incidents such as assaults, property damage, drug crime, and automobile theft had been occurring with increasing frequency as of late.
Asked whether they viewed auto theft as a major issue in the GTA, many indicated that they did, with several indicating having personally known someone who had been impacted by this type of crime. Almost all believed that this issue had increased considerably in recent years and recalled having heard far more about this topic as of late, both on the news and from personal connections. Describing what they felt was behind this perceived rise in automobile thefts, a number attributed this to the advanced technology in newer vehicles, believing these innovations had provided more ways for criminals to potentially break into and steal vehicles. It was also felt that a perceived growth in the global market for stolen vehicles had contributed to the increasing frequency of these crimes in the GTA and across Canada more broadly.
Discussing what should be done by the Government of Canada in response to rising auto theft, a number believed that a greater focus should be placed on increasing surveillance and inspections of shipping crates at Canadian ports to ensure that stolen vehicles were not being trafficked overseas. Additional actions suggested by participants included introducing legislation to increase the penalties for automobile theft, mandating that automakers install global positioning technology (GPS) technology in all new vehicles, and seeking to address what were viewed as the potential root causes of auto theft, such as poverty and gang activity. Informed that the Government of Canada was in the process of organizing a National Summit on Combatting Auto Theft, while most believed this to be a step in the right direction, a number believed that more urgent action would need to be taken in order to address this issue.
Participants residing in the Greater Toronto Area (GTA) took part in a brief conversation about immigration. Asked how they would describe the current state of the immigration system, all expressed concerns regarding the country’s ability to maintain its current level of immigration while still being able to provide adequate housing and employment opportunities, health care, and education for those already living in Canada. All felt that the Government of Canada should decrease the rate of immigration going forward. While most supported continued immigration in the long term, it was felt that a temporary decrease would allow the country time to grow the housing supply and expand the capacity of important services and infrastructure to accommodate a larger population in the future.
Informed that the federal government had announced a temporary two-year cap on new international student study permits, participants expressed a range of reactions to this information. While some believed that this would have a positive impact on the housing situation, especially in terms of decreasing demand in the rental market, a roughly equal number were worried that this might lead to staffing and programming cuts at many Canadian universities and colleges which currently relied on the tuition paid by international students as a significant portion of their annual budgets.
Participants in two groups engaged in a discussion regarding the ongoing Russian invasion of Ukraine and the financial and military assistance provided to Ukraine by the Government of Canada over the course of this conflict. All reported being aware of this issue, though with varying levels of familiarity. While most in the group based in Manitoba reported that they were no longer as worried about the conflict as they had once been, a few expressed concerns regarding the potential impacts this conflict could have on the Canadian economy and fuel prices. In contrast, most residing in Quebec expressed high levels of concern about the conflict. These concerns focused on numerous factors, including potential economic issues, global security and stability concerns (related in particular to Russia’s possession of nuclear weapons), and a perceived lack of progress on negotiations towards a peaceful resolution to the conflict.
Asked if they felt it was important for Canada to continue to assist Ukraine, most in the group from Manitoba and all in Quebec felt that it was. Several highlighted the importance of this assistance to protecting the health and wellness Ukrainian civilians, who were believed to have suffered greatly due to this conflict. Among the small number in the group from Manitoba who viewed it as less important for Canada to help Ukraine, some expressed concerns regarding the financial cost of this ongoing support and whether these funds should instead be used to help Canadians in Canada who were currently struggling to make ends meet financially.
Discussing what they had seen, read, or heard regarding the federal government’s response to the war in Ukraine, many reiterated their understanding that Canada had been providing financial and military assistance throughout the entirety of the conflict and had brought in many Ukrainians who had been displaced from their homes. Some also recalled the imposition of several sanctions by the Government of Canada on Russia, as well as upon numerous Russian individuals and businesses. All felt that the Government of Canada was currently on the right track with its response. Asked whether they felt the federal government should be doing more or less in its response to the conflict, most believed that the current approach was ideal and should be maintained.
Most reported having been at least somewhat aware of the recent visit by the President of Ukraine to Canada. Provided with information related to financial and military commitments that the Government of Canada had made to Ukraine during this visit, several in Manitoba questioned how long the Government of Canada could feasibly support the defence effort in Ukraine and worried that this conflict would continue for several years to come. Conversely, all in the group from Quebec expressed positive sentiments, believing that this type of ongoing support was necessary to help the Ukrainian war effort.
No participants were aware of the Canada-Ukraine Free Trade Agreement (CUFTA). Asked if it was important to have a free trade agreement with Ukraine, many expressed support for such an initiative, believing that this represented a non-violent, humanitarian approach to providing support to Ukraine that also had the potential to benefit Canadians and the Canadian economy.
Discussing whether they had ever come across information about this conflict that had seemed false or misleading, many reported that they had. Those who had encountered misinformation or disinformation reported that this had primarily come from sources on social media platforms such as Facebook. It was felt that, on balance, Canadian media organizations had been largely successful in filtering out misinformation and disinformation from their articles and broadcasts. This false and misleading information was viewed by many as a major issue that, at minimum, may result in a lack of knowledge about the facts of the conflict, or, more critically, erode Canadians’ support for Ukraine.
One group took part in a discussion related to the visual symbols and audio signature that the federal government uses to identify itself. Asked how they would typically go about identifying information as coming from the Government of Canada, many described a logo including the word ‘Canada’ and the Canadian flag that they believed accompanied all federal communications. Discussing specifically how they would determine whether information that they heard was emanating from the Government of Canada, several mentioned a jingle that typically followed federal advertisements or announcements on audio platforms such as the radio.
Presented with an image of the Government of Canada wordmark all recognized this symbol, with several confirming that this was the logo they had been referencing earlier. Asked what they felt the wordmark symbolized, many believed that it represented the federal government as well as Canada more broadly. Asked why they felt the Government of Canada included this symbol in its communications, most believed that it served as a visual indicator confirming that the information it accompanied was trustworthy and from an official source.
The group was next provided with a recording of the Government of Canada’s audio signature. All were familiar with this jingle, with several describing it as being derived from the first four notes of the Canadian national anthem. Discussing what they felt to be the primary purpose of this jingle, all believed that (similar to the wordmark) it was used to confirm that audio information and advertisements were officially from the federal government and important to pay attention to.
Participants in one group were asked to share their perspectives related to creative concepts and messaging designed by the Government of Canada to highlight the potential risks related to supplemented foods, with a particular focus on products such as caffeinated energy drinks. Many felt that products such as energy drinks were being marketed too heavily towards younger Canadians and believed that this was an important issue for the federal government to be focusing on.
Shown a pair of visual concepts designed to highlight this issue, participants provided a wide range of reactions. While some thought that the campaign’s ‘read the label’ message stood out to a greater extent in the shopping cart concept (where it was included in the image and as a hashtag in the text), several believed that the energy drink concept placed a more direct focus on the issue of supplemented foods, specifically in its inclusion of images of an energy drink can and a mock-up of an ingredient label. Some also spoke positively of the caution-identifier referenced in the right-hand concept and believed that the inclusion of this feature on food products would be helpful for parents in determining which products were safe to purchase for their children. Discussing the advertisements more generally, many felt that the phrase ‘supplemented foods’ might be confusing to those who encounter it, with several expressing that they typically associated the term ‘supplemented’ with positive connotations such as bolstering one’s health through the use of supplemental micronutrients, such as vitamins or minerals, rather than potentially harming it.
Asked whether they believed that these concepts would catch their attention if they encountered them on social media, only a small number expected that they would. While a few felt that the inclusion of the Government of Canada wordmark, the verified checkmark, and the Healthy Canadians organization name would intrigue them and prompt them to learn more, most did not believe that the images and text used in the concepts would stand out amidst the rest of the content typically found on social media platforms. Discussing ways to improve these concepts, a number suggested that the mock-up of the ingredients label in the energy drink concept should be made more detailed as well as provide examples of potentially dangerous ingredients that parents and other consumers should be looking out for.
Participants residing in Yukon, Ontario’s Niagara region, and the Bas-Saint-Laurent, Gaspésie, and Côte-Nord regions of Quebec, engaged in discussions related to the challenges currently facing their respective communities. Asked to identify what they viewed as the most important issues impacting their communities at present that required greater attention from the federal government, participants in all three groups identified health care as a major area of concern. Many described what they perceived as increasing challenges related to accessing health services in their community, including issues such as long wait times for emergency and primary care, a lack of family doctors, and limited resources available to treat issues related to mental health and addiction. Housing affordability was also identified by all groups as a significant concern in their communities. It was believed that housing costs had increased substantially for both homeowners and renters in recent years, and that there was a widespread shortage of safe and affordable housing available at present. Several also described what they viewed as a lack of well-paying, full-time employment opportunities in their respective regions, with some believing this was a particular issue for those living in smaller or rural communities.
Discussing the most important industries in their respective communities, participants in the Bas-Saint-Laurent, Gaspésie, and Côte-Nord regions identified areas such as agriculture, forestry, paper production, mining, tourism, and construction as playing significant roles in their local economies. Those residing in the Niagara region mentioned tourism, wine production, and manufacturing as important local sectors, with some specifically recalling recent investments made by the federal government towards the increased production of electric vehicles (EVs) in their area. Participants in Yukon identified mining, tourism, the transportation of goods and materials, and the construction of new infrastructure as the most important sectors in their region. Several in this group were of the impression that there were significant staffing shortages across many of these sectors (as well as in key areas such as health care) at present and that more needed to be done by governments at the federal and territorial level to recruit and incentivize skilled professionals to work and reside in the region.
The Strategic Counsel
Contract number: CW2241412
Contract award date: December 19, 2022
Contract value: $ 814,741.30
To help place the focus group discussions within the context of key events that occurred during the research cycle, below is a brief synopsis for the months of December 2023 and January 2024.
At the beginning of each group, participants were asked what they had seen, read, or heard about the Government of Canada in recent days. A wide range of announcements and initiatives were recalled, including:
Participants also recalled activities related to the Government of Canada on the international stage. These included:
Participants residing in the Greater Montreal Area (GMA) briefly discussed the issue of international students and the recent decision by the Government of Canada to temporarily cap new international student study permits. Asked whether they had recently seen, read, or heard anything about the Government of Canada and immigration, specifically as it relates to international students, many indicated that they had. Recalling what they had heard, several were of the impression that there had been an influx of international students to Canada in recent years and that this had served to exacerbate existing challenges related to the housing supply. To aid in conversation, participants were informed that:
The Government of Canada has announced a temporary 2-year cap on new international student study permits. With this cap, the Government of Canada is expecting 364,000 approved study permits in 2024, a decrease of 35% from 2023
While a small number believed this represented a step in the right direction, very few felt this action on its own would be sufficient to address current issues related to housing and immigration. The view was expressed by some that rather than focusing primarily on international students, the federal government should be working to reduce all forms of immigration (including for those seeking asylum). Discussing the potential impacts of this measure, several expected that this would have a negative financial impact on many Canadian post-secondary institutions. It was believed that the fees and tuition paid by international students represented a significant source of revenue for Canadian universities and colleges and that these institutions may have to undergo budget reductions in response to this measure. A small number expressed concern that taking this action would be unfair to prospective international students who had planned to study and build better lives in Canada and would now be denied this opportunity.
Asked whether they felt the Government of Canada was on the right or wrong track when it came to managing the immigration system, all believed it was headed in the wrong direction. Several felt that while immigration typically provided a positive economic and social benefit to Canadian communities, the higher number of immigrants in recent years had placed a strain on the housing and labour markets, as well as important services such as health care and education. It was strongly believed that the rate of immigration needed to be temporarily stabilized to allow for municipalities to make necessary upgrades to existing infrastructure and services in order to accommodate higher populations in the years to come. It was felt that a priority should also be placed on more targeted immigration going forward, with a primary focus on bringing in skilled workers in areas (such as health care and education) which were believed to be facing widespread labour shortages at present.
Twelve groups took part in conversations related to the issues currently facing Canadians as well as their perspectives regarding the federal government’s management of these priorities. Participants were asked to identify areas in which they felt the Government of Canada was performing well and areas where they felt there was room for improvement. On a number of issues participants expressed a range of positive and negative views. These included:
Participants also identified a number of areas where they felt that the Government of Canada had performed well, including:
Additionally, participants mentioned a range of areas in which they believed the Government of Canada had room for improvement. These included:
Prompted to identify what they viewed as the most important priority areas for the Government of Canada to be focusing on, many reiterated the need for further action towards improving housing affordability, bolstering the health care system, addressing the cost of living, mitigating the impacts of climate change, and pursuing further reconciliation with Indigenous peoples. Other important priority areas identified by participants included increasing supports for the education system, stabilizing the rate of immigration, providing greater supports for seniors and persons living with disabilities, and increasing funding towards law enforcement and public safety.
Participants in five groups took part in discussions related to the challenges currently facing middle class Canadians and actions that the federal government had taken to support middle class households. All felt that supporting the middle class was an important priority for the Government of Canada to focus on, with several of the impression that the middle class had been disappearing in recent decades. While a few spoke positively about initiatives such as the Canada Child Benefit (CCB) and the First Home Savings Account (FHSA), most thought that more needed to be done by the Government of Canada on this front. Several reported having personally faced financial challenges over the past year and believed that factors such as inflation, high interest rates, and the cost of living in general had made it increasingly difficult to make ends meet financially. It was thought that the Government of Canada should work to expand the eligibility criteria for the benefits and supports it offers to account for the large portion of middle-class households who were believed to be struggling with the cost of living at present. A number were of the impression that while many programs and initiatives had been created by the federal government in recent years to assist Canadians with the cost of living, few of these were currently available to middle class families.
Discussing potential measures that the federal government could take to better support middle class Canadians, many felt that there needed to be a stronger focus on increasing the affordability of essential goods and services (such as groceries and gasoline) as well as reducing housing costs for homeowners as well as renters. Other potential actions suggested by participants included lowering federal taxes for middle income households, promoting the creation of more well-paying, full-time jobs, and encouraging greater competition in sectors such as retail grocery markets and telecommunications, which were believed to currently be dominated by a small number of large corporations.
Participants in the group comprised of middle-income individuals residing in Vancouver who were concerned about the cost of living engaged in an extended conversation regarding their perspectives as members of the middle class. Asked what they thought it meant to be a member of the middle class, several believed that this term had historically referred to those who, while not exceptionally wealthy, were financially comfortable and not living pay cheque to pay cheque. All felt that the quality of life for the middle class had changed in their lifetimes, with many believing that life had become considerably less affordable in recent years. Several expressed the view that it had become difficult for middle class families to get ahead financially and/or save for the future, due to what they perceived as a significant increase in prices across all sectors of the economy. A number believed that housing in particular had become increasingly unaffordable for middle income families, and that this had not been the case for previous generations. Asked whether they felt that the Government of Canada cared about the middle class, very few believed that it did. Several strongly felt that greater urgency needed to be placed by the federal government on supporting middle class families and creating a long-term plan regarding how it would go about achieving this goal.
This group was then presented with a list of numerous actions and initiatives taken by the Government of Canada in recent years to better support those struggling with the cost of living. These included:
When asked whether they were aware of any of these programs and policies, most indicated having previously heard of at least some of initiatives listed. A few specifically spoke positively about the Canada Child Benefit (CCB), believing that it had been very helpful at providing increased financial support for families with young children. Asked what impact, if any, they felt these initiatives would have on supporting the middle class, most believed they would likely have a moderate impact. Several, however, believed that much more work would need to be done by the federal government to make life more affordable for Canadians, including the middle class, going forward.
Participants in the group comprised of university students residing in Quebec engaged in a brief conversation related to Canada’s official languages. Asked how they would describe the current state of the country’s official languages, a number were of the impression that there had been tension in their province as of late concerning this issue. This was thought to be mostly related to the Government of Quebec’s Bill 96 which was viewed as having primarily been enacted to promote the use of the French language in the province and affirm the status of French as the common language of Quebec. Questioned as to what they had recently seen, read, or heard about minority language communities in Canada, a number described having heard about the challenges faced by Indigenous peoples who encountered difficulties in accessing services in their respective languages as well as preserving these languages for future generations.
Asked what role they felt the Government of Canada should play in protecting and promoting the language rights of Quebeckers, most believed that it should primarily be focused on ensuring that all federal services were available in both English and French in communities across the country. A few also believed that additional resources should be allocated by the federal government towards providing free or affordable language education in both official languages to all residents of Quebec, as well as Canada more broadly.
Participants in two groups were asked a few additional questions about recent measures taken by the Government of Canada related to the cost of groceries. Each group discussed activities from the federal government that had occurred in the days prior to the group being held. The group based in Vancouver was conducted in December 2023 while the discussion in Atlantic Canada took place in January 2024. All participants felt that stabilizing the cost of groceries was an important priority for the Government of Canada to focus on.
The group based in Vancouver was provided with the following information:
The Government of Canada is working to stabilize rising groceries prices by:
While most reacted positively to these measures, a large number expected that the success of these actions would be largely dependent on how effectively they are implemented as well as the degree to which major grocery chains cooperate with these initiatives. Several believed that more urgent action needed to be taken by the Government of Canada on this front, and that a greater emphasis needed to be placed on creating a long-term plan to make groceries more affordable for all Canadians going forward.
At the beginning of their discussion, participants in Atlantic Canada were informed that on January 29th, 2024, the Government of Canada had sent a letter to the Competition Bureau, calling on it to start using the additional powers it had been provided to help compel major grocery chains to stabilize grocery prices for Canadians. While believing that it was important for the federal government to be focusing on this issue, participants felt that this action was unlikely to have much of an impact on the cost of groceries. Several believed that in a free market economy, the Government of Canada and agencies such as the Competition Bureau were limited in the actions that they could take to influence the prices charged by grocery chains. A few expressed the opinion that the perceived high cost of groceries had also been influenced by recent increases to the costs of producing and transporting food products and that major grocery chains were not solely to blame for high grocery prices at present. A number believed that rather than imposing increased regulations, the federal government should be working to incentivize major grocers (through measures such as tax breaks) to stabilize or lower the prices they charge. It was also thought that more could be done to support smaller grocery businesses as well as to encourage greater competition within the grocery sector overall.
Thirteen groups engaged in conversations related to housing. These discussions respectively focused on updates that the federal government could potentially make to its housing plan, issues impacting renters, opinions related to increasing densification in Canadian municipalities, and the perspectives of homeowners related to current interest rates and the mortgage renewal process.
Ten groups took part in conversations related to updates that the federal government was currently making to its housing plan. To begin, participants in the groups comprised of homeowners in Atlantic Canada, parents of children under 12 in Alberta, and residents of the Bas-Saint-Laurent, Gaspésie, and Côte-Nord regions of Quebec were asked how they would describe the current state of housing in Canada. All believed that the housing situation was facing considerable challenges, with a large number expressing the opinion that affordability and a limited supply of available housing had been significant issues in recent years. A number also identified higher interest rates over the past two years as another recent challenge related to housing. It was believed that these issues had made housing less affordable for homeowners while also making it difficult for prospective home buyers to qualify for mortgages. Asked what they felt to be the biggest drivers of housing unaffordability at present, participants identified a range of issues. These included:
Asked what actions they felt needed to be taken to address the housing situation, participants shared a number of suggestions. Several believed that the Government of Canada should place a greater focus on the building of publicly funded housing as well as transitioning existing buildings (such as unused office space) into residential complexes. A number thought that the federal government should provide greater oversight of the housing situation, including through the creation of a long-term housing plan and guidelines for provinces and territories to follow. It was felt that housing was a national concern and should not be primarily left to the provinces and territories to address. Discussing additional actions that could be taken, participants mentioned making it easier for prospective first-time home buyers to qualify for a mortgage, the implementation of rental caps and stricter regulations on short-term rentals, and temporarily reducing the rate of immigration for the next few years.
All groups were asked whether, as far as they knew, the Government of Canada had a plan to address the issues related to housing. Only a small number recalled hearing anything about a housing plan, and many expressed uncertainty regarding the specific actions that the federal government was currently taking related to housing. Among those who were aware of some initiatives from the Government of Canada related to housing, participants recalled actions such as the introduction of the First Home Savings Account (FHSA), the temporary ban on non-Canadians from purchasing residential property, the provision of a one-time $500 top-up to low-income renters through the Canada Housing Benefit, additional funding to build new housing provided to municipalities through the Housing Accelerator Fund, and the removal of the goods and services tax (GST) from the construction of new rental developments. A number in the group based in Yukon were of the impression that there had been significant federal investments towards the building of new housing in the territory in recent years.
To aid in the conversation, participants were shown the following information about the updates being considered to the Government of Canada’s housing plan:
The Government of Canada is currently in the process of updating its housing plan. The items being considered as a part of this housing plan include:
Participants next engaged in an exercise where they were asked to select which two of the above measures they felt would be most important towards making housing more affordable. On balance, participants were most supportive of building more affordable housing units and assisting a greater number of Canadians in achieving home ownership.
Many believed that building more affordable housing units would likely have the greatest positive impact and would benefit the largest number of Canadians. It was felt by a number that housing represented an essential need and that it was of critical importance that middle- and lower-income families have access to housing that was safe and affordable. The view was expressed that going forward, federal funding should only be made available for affordable housing projects, and that no public money should be devoted to what were viewed as luxury housing developments. It was thought that a greater focus on building affordable housing would provide Canadians with greater financial stability and flexibility in the long-term, allowing them to devote a larger amount of their income to other important aspects of their lives.
A large number also viewed helping Canadians achieve homeownership as an important priority for the federal government to focus on. Homeownership was viewed by many as being an important financial step for young families, and several expressed concerns that if action was not taken soon, purchasing a home would become exceedingly difficult (and in some cases impossible) for future generations. Many felt it was important to focus on assisting more Canadians to become homeowners earlier in life, believing this would provide them with a greater time horizon for building equity in their home. It was also felt that taking this action would help to strengthen the middle class and help reduce what was viewed as a growing wealth disparity among Canadians. The view was also expressed that getting more people into the housing market would have the additional positive effect of taking pressure off the rental market and would help to reduce housing costs for both home buyers and renters alike.
Several also selected the initiative of making the math work for homebuilders. It was widely felt that the cost of constructing homes had risen substantially in recent years and a number believed that assisting developers in building more homes would be a critical factor towards increasing the housing supply. A number viewed subsidizing the cost of building materials as a particular area in which the federal government could have a positive impact on the homebuilding process. A few expressed the opinion that additional oversight would need to be implemented to ensure that federal financial support would be primarily directed towards the building of new affordable housing and not towards higher profits for housing developers.
While also believed by many to be important, only a small number of participants selected the initiatives related to addressing homelessness, changing the way communities build homes, and launching an industrial strategy.
Asked if they were confident that the Government of Canada would be able to make a positive impact on the housing situation by pursuing these initiatives, only a small number indicated that they were. Among those who did not express confidence, the view was expressed that while these initiatives sounded like steps in the right direction, participants would only begin to feel confident about this plan once they began to observe tangible progress in their own communities towards making housing more affordable. A number were of the impression that there was a significant labour shortage in the construction sector, and that this would have to be addressed if the pace of homebuilding was to be increased as planned. Concerns were also raised regarding whether developers would fully cooperate with these initiatives, with some believing that homebuilders would be likely to pursue profit over affordability at every opportunity possible. Among the smaller number who were more confident, it was felt that the country had previously dealt with significant housing issues at various points throughout its history and had always been able to overcome these challenges. It was felt that while the existing problems related to housing were significant and would take a long time to address, they were ultimately fixable, and housing could once again be made affordable for most Canadians.
Discussing whether there were any additional aspects that they felt the Government of Canada’s housing plan should cover, participants suggested several areas. A number felt that the federal government should work to ensure that new arrivals to Canada were not just settling in major urban centres such as Toronto, Montreal, and Vancouver, but were being evenly distributed throughout the country. It was felt that taking this approach would help to reduce the pressure on what were viewed as hot housing markets in Canada’s largest cities. Participants also believed that the federal government should focus on implementing greater protections for renters, including increased regulations related to practices such as renovictions as well as placing limits on rental increases by landlords while transitioning between tenants.
Participants were next asked to focus on specific phrases mentioned as part of the housing plan and to share their thoughts regarding what each meant to them. The phrases discussed varied between groups.
Making the Math Work for Builders
Several understood this phrase to mean that in order for a large number of homes to be built at a fast pace, there needed to be assurances in place that doing so would be economically viable for housing developers and homebuilders. It was believed that by taking this approach, the Government of Canada would likely focus on providing incentives and supports to builders in areas such as the procurement and transportation of building materials, the provision of wage subsidies, and assistance with construction-related energy and fuel costs. Asked whether they would be in favour of additional supports (such as tax breaks) for builders as a way of increasing the rate at which homes are built, several indicated that they would. Many, however, reiterated the view that there would need to be regulations and oversight in place to ensure that these savings would be utilized by developers to increase the rate at which homes are built and not go towards increased profits. A number did not see how providing developers with tax breaks would help to accelerate the homebuilding process and, as such, did not believe that this was an action that the federal government should be taking.
Changing the Way Communities Build Homes
A number believed that this phrase referred to the process of densification and the aim of increasing the number of people living in a single area through the construction of multi-level apartment buildings and high rises. Looking at this phrase slightly differently, some perceived it as referring to the construction of many different types of homes (such as a combination of single-family homes, apartments, and condominiums), and following a less standardized approach towards the building of housing. A few believed that this could also refer to the creation of a more holistic strategy towards homebuilding, with communities focusing on making investments towards increasing the capacity of important services and infrastructure in proportion to the rate at which new housing developments were built. Asked whether they felt that this phrase related to ‘cutting red tape’, several believed that it did and viewed the phrases as being closely connected. While a number expected that the loosening of regulations regarding where and what type of homes could be built in municipalities would likely lead to more homes being constructed, a number expressed concerns about taking this approach. Among these participants it was felt that the removal of these types of regulations could have an adverse impact on the surrounding environment and ecosystem. A few were also concerned that cutting red tape might lead to lower quality homes being built, with developers potentially cutting corners under a less stringent regulatory framework.
Building More Affordable Housing Units
Most believed that this phrase referred to the construction of more housing that would be affordable for middle-and lower-income families. It was thought that this would include affordable housing available to purchase as well as subsidized or below-market rental rates. A few felt that this might also include an increased focus on the construction of co-op housing developments. Some viewed this phrase as referring to a more basic style of homebuilding, which focused on providing individuals with the bare necessities, with little in the way of additional features or amenities. Asked if they would be interested in receiving an incentive, such as a tax credit, in return for marking investments towards the creation of more affordable housing units in their community, a number indicated that they would. For many, however, it was expressed that their answer would depend on specific details of this type of program such as the size of the tax credit and whether they would receive any additional returns on their investment. Several expressed that while they believed that this was an intriguing initiative, they did not expect that they would be in a financial position to make this type of investment at any point in the foreseeable future.
Welcoming immigrants with the skills needed to help build more homes
While many were of the opinion that welcoming immigrants who are skilled in homebuilding would likely accelerate the pace of new home construction, several were concerned about the potential strain they felt this might place on what they perceived as an already overheated housing market. It was felt that taking this action would potentially be unfair to both Canadians and new immigrants alike if there was not enough housing and key services (such as health care and education) available to meet the needs of an increased population.
Launching an industrial strategy
A number viewed this as referring to the establishment of a long-term strategy to build housing, including changing the way materials are procured and built. A number believed that an industrial strategy would have a particular focus on the increased use of pre-fabricated homes, which would have the majority of their parts built in a factory and then assembled on site. Most felt that if this led to the construction of a larger number of affordable homes, it was a strategy worth pursuing by the Government of Canada. A few expressed concerns about whether this approach would lead to job losses in the construction sector, while some in Yukon questioned whether these types of homes would be able to withstand the extreme cold experienced in many Northern communities at certain times of the year.
Participants in the groups comprised of homeowners in Atlantic Canada, parents of children under 12 in Alberta, and residents of the Bas-Saint-Laurent, Gaspésie, and Côte-Nord regions of Quebec were asked an additional question as to whether they supported the federal government increasing the amount it spends on housing in order to achieve the objectives outlined in its housing plan. Regionally, participants in Atlantic Canada and Quebec expressed far greater support for this action than those residing in Alberta. Among those who supported an increase in federal spending, several clarified that while they believed housing was an important area to invest in, they felt increased spending should be reallocated from existing programs rather than through an increase to the overall budget. A number of those opposed to an increase in spending, worried that doing so would eventually lead to higher taxes for Canadians.
All groups engaged in an exercise where they were shown a list of potential titles for the housing plan and asked to select which they felt best suited this initiative. These included:
On balance, Solving the Housing Crisis: Canada’s Housing Plan received the highest level of support among participants. Many believed it was the most straightforward title and effectively conveyed the gravity of the housing issue by referring to it as a crisis. It was thought that this title was also quite broad as to what it could encompass and would be appropriate for a multi-faceted, ambitious housing plan such as this.
Building Canada: Canada’s Renewed Housing Plan and A Road to Home received a moderate level of support from participants. Regarding the former, several reacted positively to the use of terms such as ‘building’ and ‘renewed’, commenting that the phrasing invoked thoughts of a revitalized housing market and the rebuilding of the country on a national level. Considering the latter, many believed that this was the most creative of all the names, and that the notion of establishing a home was something all Canadians could identify with and aspire to. A number, however, felt differently and believed that A Road to Home was too vague and should potentially be combined with another of the titles (such as A Road to Home: Canada’s Enhanced Housing Plan).
Few selected Canada’s Enhanced Housing Plan or The Blueprint: Canada’s 2030 Housing Plan. It was felt by some that referring to the housing plan as ‘enhanced’ might be taken by some to mean that the previous housing plan had not been successful and needed to be improved upon. A number also believed that the 2030 timeline outlined as part of the Blueprint title was both unrealistic considering the perceived size and scope of the housing problem, while also too far in the future for the housing plan to feel urgent and requiring immediate attention.
Participants residing in Hamilton engaged in a discussion related to issues facing renters at present. All had previously reported that they were currently renting their homes. Asked how they would describe the housing situation in their community, almost all believed that housing costs (including rent) had risen considerably in recent years and that there was a significant shortage of affordable rental housing in their community. Several expressed the opinion that along with rising rental costs, the quality and size of the rental units available in their area had also worsened as of late. A few were concerned about increasing density in their neighbourhoods, believing that a growing number of people were now living together in smaller spaces as a way of saving money on rent. In addition to what they viewed as a widespread lack of affordable rental options, participants believed that issues such as the high cost of living, rising immigration rates, and the perceived tendency of developers to build larger, more expensive homes (rather than affordable units) had contributed to growing housing challenges in their community.
Discussing actions that could be taken to improve the housing situation, participants believed that a greater focus needed to be placed on increasing the supply of affordable homes and rental units for lower and middle-income families, implementing measures such as rent caps, and adjusting municipal zoning laws to eliminate red tape and make it easier to build more homes, faster. Questioned how long they expected it would take to address the issues contributing to the perceived unaffordability of rental housing in Hamilton, most believed that this would take at least five-to-ten years to accomplish.
Asked whether they were aware of any recent actions from the federal government aimed at addressing the issues facing renters and increasing the rate of home construction across Canada, participants identified a range of initiatives. These included the introduction of programs such as the First-Time Home Buyer Incentive, First Home Savings Account (FHSA), the provision of a one-time $500 top up for eligible low-income renters through the Canada Housing Benefit (CHB), and the creation of the Housing Accelerator Fund. Related to the latter, participants were provided with the following information:
The Housing Accelerator Fund is a fund designed to help cut red tape and incentivize municipalities to get the construction of new homes across Canada started more quickly. In addition to this, the Government of Canada has announced it is:
All reacted positively to this information, with several expressing that these initiatives would likely assist in growing the housing supply and improving the overall affordability of housing. A few felt that these actions could lead to increased density in their neighbourhoods and as a result could potentially place strain on important services such as health care and public transportation. It was widely believed, however, that this concern could be addressed so long as municipalities engaged in long-term planning and made corresponding investments towards upgrading infrastructure to accommodate a larger population. A number expressed the view that actions should be taken by the federal government to ensure that the housing built through these measures would be affordable to lower- and middle-income Canadians. Asked whether, having seen these measures, they felt the Government of Canada was on the right track when it came to housing, all believed that it was.
Questioned whether they hoped to be homeowners one day, almost all reported they did. Asked how likely they felt it was that they would eventually be able to achieve this goal, most expected that they would. Discussing whether the federal government was headed in the right direction when it came to making homeownership more attainable for first-time home buyers, most were uncertain or held mixed views, with a smaller number believing that it was headed in the wrong direction. To aid in conversation, participants were provided with the following information related to actions the Government of Canada was taking to assist first-time home buyers:
Almost all felt these measures would be helpful towards improving the housing situation and making home ownership more attainable for Canadians. Asked whether they had any questions regarding any of these initiatives, several expressed interest in learning more about rent-to-own housing options and the specifics of how these programs operate. The view was expressed that the federal government should do more to communicate information about these initiatives to Canadians, with a number believing that many renters and aspiring home buyers were currently unaware of the supports available to them.
Participants in one group, comprised of middle-class individuals residing in Vancouver, took part in a conversation related to the housing situation in their community and their perspectives related to the densification of housing. All described the housing situation in Vancouver as being very poor, with many of the impression that both the affordability and availability of housing in their area had significantly worsened in recent years. A number reported that the cost of housing had become a major source of stress in their lives as of late. All felt that housing needed to be a top priority for the Government of Canada and that urgent action needed to be taken to make housing more affordable for homeowners and renters alike.
Asked whether they were aware of any recent actions or initiatives from the federal government, a few believed it had made announcements related to increasing the housing supply over the next few years though none could recall any specific details. Questioned whether they had heard anything about the Government of Canada providing additional funding to municipalities that commit to reducing red tape in order to build more housing, none indicated that they had. While several indicated support for this type of action, a few felt that they required more information regarding the types of regulations that would be modified and whether there would be any potential negative impacts to doing so.
Discussing what came to mind when they heard the term ‘densification’, participants expressed concerns related to what they viewed as rapid increases to the number of people living in a specific neighbourhood or area, and an overall reduction to individual living space as a result. To aid in conversation, it was clarified that densification refers to the process of increasing the number of homes in a given area, typically by building more housing units or adding to existing structures. Asked whether they felt that greater density was something that should be encouraged in Canada’s larger cities, participants were mixed in their views. Among those who supported this action, it was felt that given the perceived high level of population growth in Canada over the past decade, that densification was a necessity in order to ensure a sufficient amount of housing would be available for everyone. For those who felt that densification should not be pursued, it was believed that taking this approach would lead to increased strain being placed on existing infrastructure such as hospitals, schools, waste management systems, and the energy grid.
Focusing on densification in Vancouver specifically, a few thought that this could have a positive impact on the local economy and address perceived worker shortages in many sectors. Several felt otherwise, believing that many parts of Vancouver were already quite densely populated and that key services such as health care, child care, and education would potentially become overwhelmed if further densification were to occur.
Participants were next provided with information related to the Government of Canada’s Housing Accelerator Fund:
The Government of Canada’s Housing Accelerator Fund provides money to municipalities that agree to cut red-tape to build more homes faster. This money can be used for a range of things, including investing in local infrastructure projects needed to help support growing communities.
Asked what types of infrastructure projects the Government of Canada should be investing in to best support growing communities, participants suggested a wide range of projects. These included expanding and repairing roadways and bridges, constructing new hospitals and health care facilities, increasing public transportation infrastructure, and building new community spaces including parks, playgrounds, and community gardens. Questioned whether they felt the Government of Canada should focus more on supporting the construction of affordable housing units, which are subsidized and rented at below-market rates or concentrate on maximizing the overall number of homes built, most believed that the primary focus should be on affordability. Among these participants, it was believed that affordability represented the most significant barrier related to housing in most parts of the country, and that increasing the supply of housing would do little to address the housing situation if the units built were not affordable.
Participants in one group, comprised of individuals residing in the Greater Toronto Area (GTA), engaged in an extended discussion related to interest rates and issues currently facing mortgage holders. All participants were homeowners who were planning to renew their mortgages within the next three years. Asked whether they were facing any significant challenges related to housing costs, many expressed concerns related to high interest rates and the impact that this would have on their financial situation going forward. Several were worried that their mortgage payments could as much as double when it came time to renew their mortgages in the next few years. A number also identified additional expenses related to homeownership, such as high energy costs and rising property taxes as other challenges that they were currently facing.
Asked what factors they felt contributed to changes in interest rates, many believed that the perceived high rate of inflation in recent years had played a significant role. Several believed that rising inflation had been exacerbated by the COVID-19 pandemic and had contributed to an overall increase in the cost of living. Questioned who they thought was responsible for setting interest rates, almost all believed that this was primarily the responsibility of the Bank of Canada. Discussing the types of actions that they hoped to see from the Government of Canada in response to changing interest rates, several believed that efforts should be taken to reduce the overall cost of living and make life more affordable for Canadians, especially in terms of the cost of housing. A number believed that actions should be taken to support homeowners struggling with higher mortgage payments, including implementing measures to prevent these individuals from potentially losing their homes.
Discussing their own housing situations, all believed that their mortgages were currently affordable. Several, however, reiterated that this would likely no longer be the case once it came time to renew their mortgages. A few indicated that they had already begun to cut back on household spending in areas such as travel and recreation in anticipation of facing higher mortgage payments in the near future.
Prompted to select one word to describe how they felt about renewing their mortgage, almost all participants chose words with negative connotations such as ‘uncertain’, ‘scared’, and ‘fearful’. Several expressed concerns that they would face increased financial instability in the coming years, especially if interest rates did not decrease by the time it came for them to renew their mortgage. Asked about their relationship with their mortgage lenders, most described their interactions with lenders as having been largely positive and believed that the process of obtaining a mortgage had been relatively quick and straightforward. Questioned as to whether they were aware of any supports or services available to help them with managing their mortgage and/or planning for its renewal, none indicated that they were. Describing where they would go to learn more about the mortgage relief measures potentially available to them, a number indicated that they would likely turn to their bank or mortgage lender as well as individuals in their lives who had knowledge about mortgages. Few identified the federal government as a place they would look to for this type of information.
Asked what role they felt the Government of Canada should play in supporting homeowners who were renewing their mortgages, participants suggested a range of potential actions and initiatives. Several believed that it could provide Canadians with increased educational resources, financial literacy training, and information regarding what to expect and look out for while navigating the mortgage renewal process. A number also believed that further action could be taken to regulate the mortgage market to ensure that all Canadians were being offered a fair rate and not being taken advantage of or placed in potentially financially precarious positions by lenders. A few felt that the Government of Canada should also consider providing some form of financial assistance to households facing difficulties in affording their mortgage payments upon renewal. Questioned whether they had seen, read, or heard anything about the federal government’s Fall Economic Statement, few indicated that they had, and none could recall any specific details. To aid in conversation, participants were provided with the following information:
In its Fall Economic Statement, the Government of Canada announced the Canadian Mortgage Charter. The charter outlines guidelines and expectations for mortgage lenders to offer reasonable and tailored assistance to borrowers in need. It aims to ensure that those struggling with mortgage payments get timely and fair support from their mortgage lender, using all available resources to help them during tough times.
While most felt that the introduction of a Canadian Mortgage Charter represented a positive step by the Government of Canada, several questioned what specific regulations would be put in place to enforce the guidelines and expectations outlined by this initiative. Participants were next provided with information regarding specific elements of the Charter:
On balance, participants were mostly positive in their reactions to these measures. A number believed that the removal of compound interest during difficult times would be very helpful for those with significant debt loads. It was also felt that earlier communication from banks related to renewing their mortgages would assist mortgage holders in being better prepared for this process. A few believed that this was already taking place and reported having received calls from their bank related to renewing their mortgage. Some also felt that the introduction of flexible payment options as well as the ability to switch lenders more easily at renewal would assist homeowners in obtaining the best terms possible for their renewed mortgage. While most supported the initiative to extend mortgage payment periods for those in financial need, a few were concerned that this initiative would also serve to prolong the debt loads of mortgage holders, potentially leading to larger debt payments being necessary in the future. Some questioned which department or agency would be responsible for administering and enforcing this charter, while others were curious as to how subjective criteria such as ‘struggling’ would be determined by the federal government.
All felt that the Canadian Mortgage Charter was on the right track when it came to supporting mortgage holders. It was widely thought that while this would not solve the overall issue of housing affordability, the measures included in this initiative would likely provide some degree of relief to Canadian homeowners concerned about their future mortgage payments. Participants hoped that the implementation of this Charter would facilitate increased competition among mortgage lenders and would hopefully lead to lower mortgage rates for Canadians going forward.
Participants in nine groups engaged in conversations related to the 2024 federal Budget, which was expected to be tabled by the Government of Canada in the coming months. To begin, participants were asked how they felt the overall Canadian economy was performing at present. Most were of the impression that the economy had faced numerous challenges in recent years and had not been performing well as of late. Many cited the perceived high rate of inflation and rising cost of living over the past few years as factors that they felt had negatively impacted the Canadian economy. It was believed that rising costs across almost all areas had served to make life less affordable for Canadians, with individuals having to devote an increasing portion of their income towards monthly bills and servicing debt and less towards savings and discretionary spending. The view was expressed by several that wages in general had not kept pace with the cost of living, and that not enough well-paying jobs were currently available. It was felt that this had made it increasingly difficult for Canadians (and especially young people) to build wealth and save towards important goals such as purchasing a home. A number were of the impression that wealth inequality had also risen in recent years, with a growing income disparity between the wealthiest Canadians and the rest of society. A small number felt differently, believing that the Canadian economy had performed better than their expectations as of late, especially considering the impact of ongoing global issues such as the aftermath of the COVID-19 pandemic, supply chain disruptions, and conflicts such as those currently taking place in Eastern Europe and the Middle East.
Discussing what would need to happen for them to begin feeling optimistic about the Canadian economy, several believed that there would have to be observable growth of the country’s gross domestic product (GDP) as well as the creation of more well-paying, full-time jobs for Canadians. A number expressed that they would begin to feel better about the Canadian economy once the cost of essentials such as groceries and gasoline became more affordable. Other factors mentioned by participants that they felt would inspire optimism in the economy included the lowering of interest rates, reduced federal spending, and increased efforts by the Government of Canada to address the national debt.
Participants next engaged in an exercise where they were presented with numerous items that could potentially be included in the 2024 Budget and asked to select (up to 3) those that they felt should be prioritized by the Government of Canada. These included:
The initiative to address affordability and the high cost of living received the highest level of support among participants, with many believing that this would impact the largest number of households. The view was expressed that addressing this issue would be especially important for assisting groups such as younger Canadians and families with young children, who were believed to be facing considerable challenges in keeping up with the current cost of living.
Improving the health care system also received significant attention from participants. Many felt that health care had become increasingly inaccessible as of late, leading to an increasing number of negative health outcomes for Canadians. The view was expressed that access to health care was a basic right for all Canadians and that more needed to be done to ensure health services were widely available in all parts of the country. A number felt that there needed to be a stronger focus placed by the Government of Canada on recruiting and incentivizing more doctors and nurses to practice in smaller and rural communities, including those in remote areas such as Canada’s North.
Growing the housing supply and raising taxes on the wealthiest Canadians also received high levels of support. It was felt that increasing the housing supply would help to address the high demand for housing at present and would lead to lower housing costs in the long-term. Discussing the priority of raising taxes on the wealthiest Canadians, many believed that this would help to decrease what they viewed as the growing wealth gap between the richest and poorest Canadians and would assist in making life in Canada more equitable going forward.
There was a moderate level of support for actions such as maintaining a responsible plan for government spending, supporting the middle class, and providing more opportunities for good careers. Some also identified fighting climate change and promoting long-term economic growth through clean technology and energy as important priorities. Among these participants, it was felt that climate change represented a long-term, existential threat and that more urgent action was necessary to mitigate its potential effects as well as to transition towards a cleaner economy. Few selected the initiatives related to helping Canadians save for retirement, protecting seniors’ benefits, and unlocking pathways to the middle class.
Participants were next presented with specific phrases or terms from this list of potential Budget priorities and asked to share what came to mind when they heard them. Discussing what they thought of when they heard the term wealthiest Canadians, most felt that this term referred to those in the top 1 per cent of income earners, as well as individuals working in what they perceived as high-income professions such as business executives, doctors, and professional athletes. A number also viewed this term as referring to those belonging to families with generational wealth who were able to generate income off existing investments and corporate holdings. Asked how much income they believed the wealthiest Canadians earned each year, participant estimates ranged from around $100,000 to several million dollars per annum.
Questioned whether they viewed themselves as belonging to the middle class, most indicated that they did, with the exception of those in the group comprised of lower income individuals residing in Manitoba. Describing what they felt it meant to be a part of the middle class, a large number viewed a middle-class lifestyle as being one in which families were able to comfortably afford their monthly expenses while still having funds left over for savings. A few felt differently, believing that while the term middle class had once indicated a comfortable lifestyle, many middle-class households were now also struggling with the cost of living and increasingly had to take on debt to meet their monthly expenses.
Discussing what they believed it meant to unlock pathways to the middle class, most believed that this referred to making it easier for lower-income individuals to gain the skills and experience they required to join the middle class. Asked what types of investments they felt the Government of Canada should be making to assist individuals with joining and remaining in the middle class, participants provided a range of responses. These included increasing the number of grants and scholarships available for education and skills training, offering language training for new immigrants and others who may not fluently speak either of Canada’s official languages, providing free financial literacy classes (especially for younger Canadians), and ensuring that individuals had access to full-time employment opportunities that provide a living wage and benefits. A number believed that in order to best assist those seeking to join the middle class, the Government of Canada should be focusing on reducing the overall cost of living for Canadians.
Asked how they would describe the Government of Canada’s performance in supporting the middle class, while most believed that there continued to be room for improvement, a number were of the impression that some progress had been made in recent years. Among these participants, it was felt that recent initiatives from the federal government such as the affordable child care agreements reached with the individual provinces/territories, the establishment of the Canada Dental Care Plan (CDCP), and the introduction of programs such as the First Home Savings Account (FHSA), were all likely to have a positive impact on supporting the middle class. Questioned as to how confident they were that the federal government would be able to deliver on its commitment to better support the middle class and those working to join it, most were uncertain. While it was generally felt that the Government of Canada was focusing on the right areas, many expected that it would take a long time to address the challenges currently facing middle class Canadians.
Describing what they believed represented a good career compared to a good job, most believed that a good job was typically work for which one was paid a living wage and treated fairly by their employer, but not necessarily a position that they would expect to hold for the majority of their professional career. Comparatively, many perceived a good career as referring to a long-term employment path for which one typically had pursued education/training, had the opportunity to grow and advance, and derived satisfaction from the work that they do. Several perceived a good career as being one in which an individual would be able to earn enough money to be comfortable, maintain a healthy work-life balance, and could reasonably expect to work in for a long-period of time. Almost all felt that a good career was preferable to a good job, believing that a good career typically provided individuals with a strong sense of financial security, personal satisfaction, and overall stability in their lives.
Asked what came to mind when they heard terms such as clean energy and clean technology, many thought of renewable energy sources such as solar, wind, and hydroelectricity, green technology such as electric vehicles (EVs), and the introduction of more sustainable industrial practices which focused on reducing emissions and other pollutants. Most believed that the Government of Canada should be making investments towards clean energy and clean technology. It was widely felt that this was where the global economy was likely headed and that by taking action on this front now, Canada could become a world leader in sustainable technology and businesses practices. It was also felt that these investments could serve as significant economic drivers, allowing for the creation of new industries and more jobs for Canadians. A few expressed the view that while it was important to place a greater focus on clean technology and energy going forward, it would likely take a long time to fully enact this transition. As such, it was felt by these participants that the introduction of clean energy and technology should be pursued gradually and would need to be accompanied by the continued use of traditional energy sources such as oil and gas for the foreseeable future.
Two groups based in Atlantic Canada, one comprised of individuals residing in mid-size and major centres and the other conducted among the general population, took part in discussions related to the federal government’s carbon pricing system. Asked whether they were aware of any steps the Government of Canada had taken to reduce carbon pollution in Canada, participants mentioned a range of initiatives. These included the provision of financial supports for home retrofitting projects (such as the installation of solar panels) through the Canada Greener Homes Grant, as well as incentives to encourage Canadians to make the switch to more environmentally friendly technology such as heat pumps and electric vehicles (EVs). Asked whether, to the best of their knowledge, there was currently a price on carbon in their province, most believed that there was, while a smaller number were more uncertain.
Participants in the group comprised of those living in mid-size and major centres were provided with the following information related to the carbon pricing system:
The Government of Canada is undertaking several measures to reduce carbon pollution. These measures include setting a price on carbon pollution, setting clean fuel standards, investing in renewable energy and clean technologies, and investing in energy efficiency programs. For today, we will be focusing on the first measure: setting a price on carbon pollution.
There are two parts to carbon pollution pricing – a fuel charge, which applies to things like oil and gas, and a separate system for industry. In provinces where the federal fuel charge applies, all direct proceeds are returned to Canadians, mostly through the pollution price rebate, also known as the Climate Action Incentive payments (CAIP), to households. Most households receive more money back through these payments than they pay on the fuel charge.
The goal of this system is to encourage people to reduce their emissions, while also giving them the flexibility to decide when and how to do it. The idea is that the more changes a household makes (e.g., using different modes of transportation, switching from a natural gas furnace to an electric heat pump), the more they will save by not having to pay the fuel charge. Rebate amounts are based on the number of individuals in a household, not how much energy a household uses, and most households receive more money back through the pollution price rebate than they pay on the fuel charge.
Questioned whether, having seen this information, they supported or opposed the implementation of a price on carbon, most were uncertain in their views. Several felt that while this was an important initiative, they did not want Canadians to incur higher financial costs for goods and services, especially if other jurisdictions throughout the world were not also doing their part to reduce emissions. A number expressed skepticism regarding whether the amounts they received back through Climate Action Incentive payments (CAIPs) truly reflected the increased costs of the price on carbon, and questioned how the federal government had gone about determining the amounts households would be receiving through these payments.
Those in this group were also provided with the following information related to increased payments for those living rurally:
For residents of small and rural communities, the pollution price rebate initially included a rural supplement of 10% (i.e., a 10% top up to their payments), since Canadians in these communities do not necessarily have the same options available to reduce their emissions, particularly when it comes to transportation.
On October 26, 2023, the Government of Canada announced it would be doubling the rural top-up for pollution price rebates from 10% to 20%, starting April 2024, in recognition of rural Canadians’ different energy needs – for example having to commute longer distances and having fewer available alternatives like public transit.
A roughly equal number believed that this approach to carbon pricing was fair to those living in rural and smaller communities as those who felt otherwise. Among those who believed this action was fair, participants expected that the top-up would be greatly helpful to those living rurally and would go a long way towards accounting for the increased costs they were likely now paying due to the price on carbon being in effect. Among those who felt differently, it was thought that even with this rural supplement, the amounts received by rural households would be unlikely to offset the increased costs they were now paying. A small number expressed the view that the CAIP should be income-tested and did not believe that those living rurally with high household incomes should be provided with this additional supplement.
Those in the group conducted among the general population were asked what they perceived to be the main objectives of the price on carbon pollution. While most believed that this initiative had been introduced as a method of encouraging Canadian households and businesses to reduce their emissions and partake in more environmentally sustainable behaviours, very few felt that this strategy had been effective. It was thought that many households did not have the option to reduce emissions related to activities such as driving and heating their homes, and that a price on carbon had only served to make life more expensive for these families while doing little to curb emissions. A number believed that, given the global scale of the issue of climate change, any actions taken by Canadians would be negated so long as major emitters in other jurisdictions continued their industrial activities unabated. A few expressed the opinion that rather than implementing a price on carbon, the Government of Canada should instead be focusing on providing increased financial supports and additional incentives such as tax breaks to assist households in adopting more sustainable behaviours.
Asked whether they had seen, read, or heard anything about the CAIP, a number indicated that they had, with a few of the impression that they had received one of these payments in recent months. Most were of the impression that these payments were primarily aimed at compensating Canadians for the increased costs incurred due to the price on carbon, though few were aware of the specific mechanisms used to calculate them. To aid in conversation, participants in this group were provided with the following information:
Newfoundland and Labrador, PEI, and Nova Scotia began using the federal carbon pricing system July 1, 2023. New Brunswick also began using the carbon pricing system’s federal fuel charge, but they continued to use their own system for industry.
Under the federal system, all proceeds collected from the price on carbon pollution in each province will stay in that province. Using Newfoundland as an example - 90% of proceeds will be returned directly to Newfoundlanders through a rebate. A family of 4 will receive about $1,312 each year, with payments going out quarterly, or every three months. The other 10 per cent will be used to support certain small businesses and Indigenous groups, as well as farmers.
Residents of small and rural communities receive an extra 10% top-up beyond the base rebate amount. Starting April 2024, the Government will double the rural top-up to 20%, because of the increased energy needs of rural residents and their reduced access to transportation options.
Reacting to this information, several questioned why the majority of the funds collected through the price on carbon were being returned to Canadian households. A number believed that these funds should instead be reinvested towards the development and implementation of green initiatives and innovations. Asked whether, to the best of their knowledge, they or someone in their household had received this rebate, a roughly equal number reported that they had as those who were more uncertain or did not believe they had received a payment.
Based on their understanding of the carbon pricing system, participants were asked if they felt this initiative had made them better or worse off financially. Several were uncertain and felt that it was difficult to determine the degree to which the price on carbon had impacted their financial situation, given that they were unsure as to how much they had paid in additional costs relative to the rebates they had received. A few believed that, if households were indeed receiving most of what they paid into the system back via CAIPs, the price on carbon had likely only had a limited impact on their finances. A small number were of the impression that they would have been impacted far more negatively by this initiative had the Government of Canada not made the decision to temporarily exempt home heating oil from the carbon pricing system.
Asked how they felt information about this rebate should be communicated to households, participants believed that the federal government should be proactively informing Canadians about this initiative on television, radio, and social media, through official federal websites, and via communications from agencies such as the Canada Revenue Agency (CRA).
Participants in two groups based in Atlantic Canada, comprised of homeowners and members of the general population respectively, engaged in a conversation related to heat pumps and recent initiatives from the federal government aimed at encouraging Canadians to consider installing heat pumps in their own homes. Asked whether they were aware of a recent announcement from the Government of Canada that it would be temporarily pausing the price on carbon for home heating oil until April 1st, 2027, a number indicated that they were. While most viewed this as an action that the federal government should be taking, few expected that it would benefit them personally. Several felt that this exemption should be expanded to all forms of home heating, especially given the high cost of living at present.
Those in the group comprised of homeowners were additionally informed that the federal government would be increasing the amount of funding available for eligible homeowners looking to switch to a heat pump from $10,000 to $15,000, essentially making the average heat pump effectively free for low-to-median income households. While reacting positively to this initiative, several expected that their income would be too high to qualify for this assistance. A number believed that given the significant financial barriers many lower- and middle-income Canadians faced in purchasing a home, this program would likely only be useful to the small number of individuals who owned their own homes but were also considered low or middle income. It was felt that in order to be more impactful in encouraging a greater number of households to make the switch to using a heat pump, the income thresholds for these supports would likely need to be increased substantially.
Participants in both groups were asked whether they currently heated their home with a heat pump. Several in the group comprised of homeowners indicated that they did, while very few in the general population group reported the same. Among those who did not have a heat pump, when asked if they would consider switching from their home heating system, many indicated they would. A number, however, were skeptical as to whether a heat pump would be able to sufficiently heat their home. Several of those who already utilized heat pumps reported that a single heat pump was not able to fully warm their home on its own. Some heat pump users reported having found it necessary to install additional heat pumps and/or had combined their heat pumps with other home heating systems such as those powered by electricity or burning wood.
Both groups were informed that in addition to increasing the funding available to households for the purchase and installation of heat pumps, the Government of Canada would be providing an upfront payment of $250 for low- to median-income households who heat their homes with oil and want to make the switch to a heat pump. Asked whether knowing about this initiative made them more likely to switch to a heat pump, very few indicated that it did, with several reiterating concerns about whether heat pumps would provide enough heating to warm their homes. A small number of those who did not own their own homes reported that while they would like to make use of these financial supports, they had no ability to do so as they were currently renting.
Participants in the group comprised of homeowners were asked an additional question regarding what these upfront payments should be called. On balance, participants expressed a preference for the term Heat Pump Bonus as opposed to Heat Pump Cheque. It was thought that the term cheque was somewhat outdated in the digital age, especially given how few people participants believed still used cheques on a regular basis. Several, however, thought that referring to this program as a bonus was also somewhat misleading, given their perception that a bonus was typically a reward for positive performance and was not really an accurate descriptor of these payments. A number suggested that the Government of Canada should instead consider using words such as ‘incentive’, ‘rebate’, or ‘initiative’, to describe this support.
Participants in three groups took part in conversations related to health care and the issues currently impacting the health care systems in their respective provinces. Almost all believed that the health care system in their area was facing significant challenges. A large number had heard accounts of increasingly long wait times at emergency rooms and walk-in clinics, with several reporting having personally experienced waits of over 12 hours to receive care. Many believed that long wait times were directly connected to what they viewed as a widespread shortage of doctors and nurses in their area, as well as across Canada more broadly. Several specifically mentioned having encountered difficulties in finding a family doctor and believed that many in their area were currently without a general practitioner and unable to access this type of care. It was felt that with fewer family doctors available, more people were turning to emergency rooms and/or walk-in clinics for their non-emergent health care needs, placing further strain on these services. The opinion was expressed that these challenges were felt to an even greater extent by those living in small or rural communities, who often had to travel significant distances to access a doctor or medical facility. A few who lived rurally reported that it was quite difficult to retain doctors and nurses in their area, believing that many health workers often opted to practice in larger, urban centres once these opportunities became available.
Asked what they felt to be the most pressing challenges related to health care in their respective areas, most reiterated concerns related to long wait times, pervasive shortages of doctors and nurses, and difficulties in finding a family doctor. Related to worker shortages, several believed that greater action needed to be taken to recruit foreign-trained health professionals, as well as to streamline the certification process for these individuals, ensuring that they would be able to work in their fields of expertise upon arriving in Canada. A few thought that efforts should be made to further expand the roles of other health professionals such as nurse practitioners and pharmacists, allowing these individuals to engage in activities such as diagnosing patients and writing prescriptions as a way of taking pressure off the limited number of available doctors at present. A number also believed that a greater focus needed to be placed on increasing investments in mental health treatment and resources. It was believed that many Canadians were currently struggling with issues related to their mental health, and that there were very few affordable resources available to assist these individuals.
Participants residing in Manitoba and in mid-size and major centres in Atlantic Canada were presented with information regarding five priority areas that the Government of Canada had recently identified related to health care. These included:
On balance, participants reacted largely positively, with many expressing the view that all were important areas for the Government of Canada to be focusing on. Several believed that the priority of addressing health worker shortages and reducing wait times was of particular importance and felt that improvements on this front would likely have a positive impact on the rest of the priority areas listed above. The priorities of increasing access to family services, improving long term and home care, and addressing mental health and substance use were also seen as being of critical importance going forward. While a few felt that the priority of modernizing health data management and virtual care was less pressing than the other areas listed, some felt differently. Among these participants, it was believed that by expanding the capacity of virtual care and making it easier for health data to be transferred between different health care providers, patients (and especially those living rurally) would be provided with a wider range of options when it came to accessing health care in a timely fashion.
One group, comprised of individuals residing in Hamilton, engaged in a brief conversation related to opioid addiction, both in their communities as well as across Canada more broadly. Almost all felt that opioids represented a major concern in their communities at present, with several believing that this issue had worsened in recent years. Asked whether they were hopeful that progress could be made on addressing this issue in the coming years, almost all indicated that they were. Prompted to share what came to mind when they heard terms such as ‘safe supply’ and ‘safe consumption sites’, most believed that these phrases related to ensuring that individuals suffering from addiction were not consuming toxic drugs and had a safe location where they could consume illicit substances (such as opioids) in the presence of health workers. While generally supportive of initiatives such as these, some believed that there needed to be additional actions taken to address what were viewed as the root causes of addiction, such as challenges related to homelessness, poverty, and mental health.
Participants were next provided with the following information related to the Substance Use and Addictions Program (SUAP):
Through the Substance Use and Addictions Program (SUAP), the Government of Canada is funding projects that address the harms associated with substance use. More specifically, through this program, the Government of Canada is funding safer supply and consumption site services, and they are also funding projects that focus on things like overdose prevention, education, detox support, peer support, outreach, mentorship, mental health supports, among other initiatives.
Reactions to this information were mixed. While a number believed that harm reduction initiatives played an important role in supporting those suffering from addiction, several believed this additional funding should instead be directed towards the treatment of addiction and assisting individuals to stop using these substances in the long term. Discussing the potential impacts of increasing funding towards harm reduction programs, a number believed that this could lead to decreased stigma towards those suffering from addiction and increased education among the public regarding the challenges faced by these individuals. A few expressed concerns regarding the negative impact that an expansion of harm reduction programs could have on the surrounding community. Among these participants, it was felt that these initiatives could potentially lead to more individuals (and young people in particular) being compelled to try these substances, knowing these safeguards were in place. Asked what more the Government of Canada could be doing to address these issues, it was suggested that actions should be taken to find affordable housing for those suffering from addiction, providing these individuals with the opportunity to live in a safe and drug-free environment.
Participants residing in the Greater Toronto Area (GTA) engaged in a brief discussion related to crime and their perspectives regarding the safety of their community. Asked to identify what they viewed as the most important issues impacting the GTA at present, participants mentioned areas such as the high cost of living, a perceived lack of affordable housing, difficulties accessing public transportation, and public safety. Questioned as to how big of an issue they felt crime was in their community, many were of the impression that the crime rate had risen in recent years, and that incidents such as assaults, property damage, drug crime, and automobile theft had been occurring with increasing frequency. Discussing whether they felt their community was safe, views were mixed. Among those who felt their area was relatively safe, it was believed that while crime was on the rise in some parts of the GTA, this issue was primarily contained to certain parts of the city and had not impacted their own neighbourhoods. While few of those who viewed their community as being somewhat unsafe expressed concerns for their personal safety, it was felt that property and auto theft was now far more of an issue than in years past.
Asked whether they viewed auto theft as a major issue in the GTA, many indicated that they did, with several indicating having personally known someone who had been impacted by this type of crime. Almost all believed that this issue had increased considerably in recent years and recalled having heard far more about this topic as of late, both on the news and from personal connections. Asked what they felt was behind this perceived rise in automobile thefts, a number attributed this to the advanced technology in newer vehicles, believing these innovations had provided more ways for criminals to potentially break into and steal vehicles. It was also felt that a perceived growth in the global market for stolen vehicles had contributed to the increasing frequency of these crimes in the GTA and across Canada more broadly. Describing steps that they had taken in response to rising concerns related to auto theft, a few reported having taken actions such as having purchased a lock for their steering wheel as well as driving older, less expensive cars in order for their automobile to be perceived as less of a target.
Discussing what should be done by the Government of Canada in response to rising auto theft, a number believed that a greater focus should be placed on increasing surveillance and inspections of shipping crates at Canadian ports to ensure that stolen vehicles were not being trafficked overseas. Additional actions suggested by participants included introducing legislation to increase the penalties for automobile theft, mandating that automakers install global positioning technology (GPS) technology in all new vehicles, and seeking to address what were viewed as the potential root causes of auto theft, such as poverty and gang activity. Asked whether they were aware of any actions taken by the federal government in the past few years on this front, a few believed that it had established a task force to investigate and devise solutions to reduce auto theft going forward. To aid in conversation, participants were provided with the following information:
The Government of Canada is organizing a National Summit on Combatting Auto Theft. This summit will gather various groups, like government officials, law enforcement, and community leaders, to develop a coordinated response to auto theft. The focus will be on short and long-term solutions involving policing, border security, and other efforts that combat organized crime.
While most reacted positively to this information and felt that this was an important action for the Government of Canada to take, some believed that this issue needed to be approached with greater urgency, including providing law enforcement agencies with additional powers to open and inspect trucks and shipping crates they suspect may contain stolen vehicles.
Participants residing in the Greater Toronto Area (GTA) took part in a brief conversation about immigration. Asked how they would describe the current state of the immigration system, all expressed concerns regarding the country’s ability to maintain its current level of immigration while still being able to provide adequate housing and employment opportunities, health care, and education for those already living in Canada. Describing what they viewed as the benefits of welcoming new immigrants, several believed that immigration provided the opportunity to increase Canada’s diversity and introduce new cultures and perspectives to the country’s population. A few also believed that immigration brought potential economic benefits, bringing in more skilled professionals to work in Canadian industries. Asked to what degree they agreed with the statement “Canada needs to welcome more new immigrants to fill labour shortages and grow the economy”, almost all disagreed, reiterating concerns that the country would not be able to accommodate a further rise to its population. It was felt by a number that it would not be fair to bring in immigrants to contribute to the Canadian economy if there was not enough housing or service capacity in areas such as health care to meet their needs.
All felt that the Government of Canada should decrease the rate of immigration going forward. While most supported continued immigration in the long term, it was felt that a temporary decrease would allow the country time to grow the housing supply and expand the capacity of important services and infrastructure to accommodate a larger population in the future. A few also believed that future immigration should be more targeted and focused on bringing in skilled workers in sectors which were experiencing labour shortages at present. Asked whether they had seen, read, or heard anything about recent actions or initiatives from the federal government related to immigration, while several recalled hearing that action had been taken to temporarily cap the number of new international student study permits, none could recall any specific details. To aid in conversation, participants were provided with the following information:
The Government of Canada has announced a temporary 2-year cap on new international student study permits. With this cap, the Government of Canada is expecting 364,000 approved study permits in 2024, a decrease of 35% from 2023
Participants expressed a range of reactions to this information. While some believed this would have a positive impact on the housing situation, especially in terms of decreasing demand in the rental market, a roughly equal number were worried that this might lead to staffing and programming cuts at many Canadian universities and colleges which currently relied on the tuition paid by international students as a significant portion of their annual budgets.
Participants in two groups engaged in a discussion regarding the ongoing Russian invasion of Ukraine and the financial and military assistance provided to Ukraine by the Government of Canada. All reported being aware of this issue, though with varying levels of familiarity. Many shared that while they had previously followed the conflict quite closely, they felt that they were no longer as well-informed as they had once been. For most, this was either due to a declining personal interest in seeking out information related to the conflict, or the impression that information was no longer as accessible through news and social media sources as it had once been. While most in the group based in Manitoba reported that they were no longer as worried about the conflict as they had once been, a few expressed concerns regarding the potential impacts this conflict could have on the Canadian economy and fuel prices. In contrast, most residing in Quebec expressed high levels of concern about the conflict. These concerns focused on numerous factors, including potential economic issues, global security and stability concerns (related in particular to Russia’s possession of nuclear weapons), and a perceived lack of progress on negotiations towards a peaceful resolution to the conflict. Few in either group reported having been personally impacted by the conflict or had known someone who had.
Discussing how the conflict had shaped their perspectives regarding the current global security situation, many expressed that it was shocking to see countries in Europe engaged in an active military conflict. Some shared that this had made them feel that the world was a less stable and secure place than they had once believed. Others believed that this situation served as an indication of the erosion of what they had perceived as a rules-based international order, under which developed countries typically did not engage in open armed conflict with one another. A large number expressed gratitude that they lived in Canada, which they viewed as being far removed from military conflicts in other parts of the world and highly unlikely to experience an invasion by another country. Discussing additional global impacts that they believed had been caused by this conflict, participants mentioned issues such as rising fuel and energy costs, increased transportation costs, and higher prices for essentials such as groceries.
Asked if they felt it was important for Canada to continue to assist Ukraine, most in the group from Manitoba and all in Quebec felt that it was. Several highlighted the importance of this assistance to protecting the health and wellness of Ukrainian civilians, who were believed to have suffered greatly due to this conflict. Among the small number in the group from Manitoba who viewed it as less important, some expressed concerns regarding the financial cost of this ongoing support and whether these funds should instead be used to help Canadians in Canada who were currently struggling to make ends meet financially.
Engaging in an exercise where they were asked to select one word to describe the Government of Canada’s approach to the war in Ukraine, participants provided a wide range of responses. Several selected words with positive connotations such as ‘generous’, ‘humanitarian’, and ‘pillar’, believing that Canada’s support had been impactful in assisting Ukraine in defending itself as well as in taking in Ukrainian civilians seeking safe haven from the conflict. A roughly equal number, however, chose terms with more negative implications such as ‘fear’, ‘slow’, and ‘skittish’. Among these participants, it was felt that Canada’s contributions had not had much of an impact and that Ukraine’s efforts to end the conflict had stalled, with little hope for peace in the foreseeable future.
Asked what they had seen, read, or heard regarding the federal government’s response to the war in Ukraine, many reiterated their understanding that Canada had been providing financial and military assistance throughout the entirety of the conflict and had brought in many displaced Ukrainians. Some also recalled the imposition of several sanctions by the Government of Canada on Russia, as well as upon numerous Russian individuals and businesses. All felt that the Government of Canada was currently on the right track with its response. Unprompted, a number residing in Manitoba shared that while they were satisfied with the current approach by the federal government, they did not want to see Canada become further involved in the conflict. Asked whether their view of the federal government’s performance on this front had changed over time, all reported that their opinions had remained relatively stable since the beginning of the conflict.
Discussing whether they thought the Government of Canada should be doing more or less in its response to the conflict, most believed that the current approach was ideal and should be maintained. A number in the group from Quebec expressed the opinion that while they felt the current level of military assistance from the federal government should remain the same, they would be in support of increasing the amount of humanitarian support (such as medical and food supplies) sent to assist Ukrainian civilians. Others were of the view that the best way the Government of Canada could support Ukraine would be to impose harsher economic penalties on Russia and its businesses and oligarchs. Asked whether they were aware of the implementation of any sanctions by the federal government on Russia in response to its invasion of Ukraine, several believed that Canada had imposed numerous sanctions on Russia, as well as Russian individuals and business entities. Asked to gauge the overall impact of the Government Canada’s support for Ukraine, almost all expressed uncertainty, with many feeling that they did not have enough information to properly evaluate the effectiveness of these measures.
Most reported having been at least somewhat aware of the recent visit by the President of Ukraine to Canada. To aid in the conversation, participants were provided with the following clarification:
President Zelenskyy recently addressed the House of Commons in Canada. During this visit, the Government of Canada committed to providing $650 million in financial and military aid over three years, which will include supplying Ukraine with 50 armoured vehicles made in Canada.
Reacting to this information, several in Manitoba expressed the view that three years would be a long time for this conflict to continue for and questioned how long the Government of Canada could feasibly support the defence effort in Ukraine. A few in this group were of the opinion that these investments should instead be directed to the Canadian Armed Forces (CAF), which they believed were currently underfunded, underequipped, and using antiquated equipment. Conversely, all in the group from Quebec expressed positive sentiments, believing that this type of ongoing support was necessary to help the Ukrainian war effort.
No participants were aware of the Canada-Ukraine Free Trade Agreement (CUFTA). To clarify, participants were provided with the following information:
The Canada-Ukraine Free Trade Agreement is designed to improve the business relationship between Canada and Ukraine. It does this by giving special treatment to goods traded between the two countries and by setting up new rules for trading services and investment. The agreement now has added sections that focus on fair trade, which includes support for smaller businesses, ensuring trade benefits both men and women equally, and benefits Indigenous Peoples. This agreement is intended to support Ukraine as it rebuilds its economy after the invasion by Russia.
Asked if it was important to have a free trade agreement with Ukraine, many expressed support for such an initiative, believing that this represented a non-violent, humanitarian approach to providing support to Ukraine that also had the potential to benefit Canadians and the Canadian economy. Discussing the types of long-term assistance that Ukraine might need from Canada and the rest of the international community once the conflict had been resolved, many believed that the primary areas of support would likely concern the physical reconstruction of damaged infrastructure, buildings, and homes, as well as economic and financial support to help rebuild the country’s economy. Several also shared their view that Ukraine would require security guarantees from the international community to ensure that it would not be attacked again.
Discussing whether they had ever come across information about this conflict that had seemed false or misleading, many reported that they had. Discussing examples of this information, several mentioned having encountered stories about how Ukraine had initiated the conflict against Russia, or in some way had provoked Russia into an invasion. Others reported seeing articles about how the Government of Russia was fighting to free the citizens of Ukraine from oppression, and that its invasion was supported by most of the Ukrainian people. Those who had encountered misinformation or disinformation reported that this had primarily come from sources on social media platforms such as Facebook. It was felt that, on balance, Canadian media organizations had been largely successful in filtering out misinformation and disinformation from their articles and broadcasts. Several, however, worried that the continued perpetuation of false and misleading information could result in a lack of knowledge about the facts of the conflict, or, more critically, erode Canadians’ support for Ukraine. Asked whether they believed that false or misleading information was impacting their own abilities to discern the truth regarding this conflict, no participants felt this to be the case.
One group took part in a discussion related to the visual symbols and audio signature that the federal government uses to identify itself. Asked how they would typically go about identifying information as coming from the Government of Canada, many described a logo including the word ‘Canada’ and the Canadian flag that they believed accompanied all federal communications. Discussing specifically how they would determine whether information that they heard was emanating from the Government of Canada, several mentioned a jingle that typically followed federal advertisements or announcements on audio platforms such as the radio. Questioned whether they thought it was usually clear when information was coming from the federal government, most believed that it was. A number, however, indicated that they would still be likely to verify any information that they encountered online with a secondary source in order to be certain of its accuracy.
Participants were next presented with an image of the Government of Canada wordmark:
All recognized this symbol, with several confirming that this was the logo they had been referencing earlier. Asked what they felt the wordmark symbolized, many believed that it represented the federal government as well as Canada more broadly. While participants, on balance, held a mostly neutral opinion of the wordmark, a few reported that it provided them with a sense of pride and security, especially when they encountered it while travelling outside of Canada. A number also associated it with official documents or communications that they would receive from federal agencies such as the Canada Revenue Agency (CRA). Asked why they felt the Government of Canada included this symbol in its communications, most believed that it served as a visual indicator confirming that the information it accompanied was trustworthy and from an official source.
The group was next provided with a recording of the Government of Canada’s audio signature:
Above is a short, two-second, audio clip featuring the opening notes of the Canadian national anthem.
All were familiar with this jingle, with several describing it as being derived from the first four notes of the Canadian national anthem. Discussing what they felt to be the primary purpose of this jingle, all believed that (similar to the wordmark) it was used to confirm that audio information and advertisements were officially from the federal government and important to pay attention to.
Participants in one group were asked to share their perspectives related to creative concepts and messaging designed by the Government of Canada to highlight the potential risks related to supplemented foods, with a particular focus on products such as caffeinated energy drinks. Asked whether they were parents, a large number indicated that they were, with several reporting having children who were aged 14 years or under. Many felt that products such as energy drinks were being marketed too heavily towards younger Canadians and believed that this was an important issue for the federal government to be focusing on. Participants were shown the following visual concepts one after the other, and then side by side:
Above are two social media posts from the Government of Canada. Both posts show a Canadian flag in the icon box at the top and use the handle “Healthy Canadians”. The post on the left reads, “Some #SupplementedFoods, such as caffeinated energy drinks, are not recommended for those under the age of 14 because of the type or amount of supplemental ingredients. Make sure to #ReadTheLabel to make an informed choice. Learn more at: <link> ”. Below the text is an image of a shopper pushing a grocery cart holding several items with the caption “Read the label!” in a blue text box with white writing. Below the image is a blue banner with white text reading “CANADA.CA/HEALTH” on the left, and the Government of Canada Wordmark logo on the right.
The post on the right reads, “A new caution identifier will soon appear on some supplemented foods. It alerts you to read the cautions like “not recommended for those under 14 years old.” Make sure to read the label to know whether there are cautions that apply to your child. Learn more at: <link> #SupplementedFoods #NutritionLabelling”. Below the text is an image of a beverage in a large black can with a logo reading “Kinsaki” in large, green writing. Small writing on the can is enlarged in a text box beside the can in black and white. The text reads “!Supplemented/Supplementé” in white against a black background. Below these words is “Health Canada / Santé Canada” in black writing against a white background. Underneath the text box is bolded black writing that reads, “Learn more about the new caution identifier on some supplemented foods”. At the bottom, there is a blue banner with white text reading “CANADA.CA/HEALTH” on the left, and the Government of Canada Wordmark logo on the right.
Sharing their overall reactions, while some thought that the campaign’s ‘read the label’ message stood out to a greater extent in the shopping cart concept (left-hand image), particularly via the placement of the hashtag), several believed that the energy drink concept (right-hand image) placed a more direct focus on the issue of supplemented foods, specifically in its inclusion of images of an energy drink can and a mock-up of an ingredient label. A few expressed the opinion that the image of the grocery cart in the left-hand concept did not align with the message of these advertisements, given that it primarily appeared to be filled with healthy foods such as fruits and vegetables. Some also spoke positively of the caution-identifier referenced in the right-hand concept and believed that the inclusion of this feature on food products would be helpful for parents in determining which products were safe to purchase for their children. Discussing the advertisements more generally, many felt that the phrase ‘supplemented foods’ might be confusing to those who encounter it, with several expressing that they typically associated the term ‘supplemented’ with positive connotations such as bolstering one’s health through the use of supplemental micronutrients, such as vitamins or minerals, rather than potentially harming it.
Asked whether they believed that these concepts would catch their attention if they encountered them on social media, only a small number expected that they would. While a few felt that the inclusion of the Government of Canada wordmark, the verified checkmark, and the Healthy Canadians organization name would intrigue them and prompt them to learn more, most did not believe that the images and text used in the concepts would stand out amidst the rest of the content typically found on social media platforms. Discussing ways to improve these concepts, a number suggested that the mock-up of the ingredients label in the energy drink concept should be made more detailed as well as provide examples of potentially dangerous ingredients that parents and other consumers should be looking out for. A few also felt that the language used in both concepts should be made more urgent to better convey the potential health risks posed by supplemented foods. Asked whether anything about these concepts surprised them, several thought that it was concerning that the Government of Canada felt it was necessary to create this type of messaging in the first place. It was believed that this indicated that the consumption of supplemented foods had become an increasing problem for Canadians and that many were currently putting their health at risk by consuming these products.
Participants were next presented with a series of additional social media messages that could potentially accompany the images they had previously been shown. These included:
Reactions to these potential messages varied widely among participants. Some spoke positively regarding what they viewed as the straightforward, succinct nature of the first two messages, believing that they were informative and effectively conveyed the issue of supplemented foods without being overbearing. A roughly equal number, however, expressed a preference for the fourth statement, believing that it better captured the urgency of this issue and had a less relaxed tone than the first two. A few also liked the third statement, feeling that it effectively balanced being informative while also using language that communicated to parents the seriousness of this issue, and encouraged them to take supplemental ingredients into account when making food choices for their families.
Participants residing in Yukon, Ontario’s Niagara region, and the Bas-Saint-Laurent, Gaspésie, and Côte-Nord regions of Quebec, engaged in discussions related to the challenges currently facing their respective communities. Asked to identify what they viewed as the most important issues impacting their communities at present that required greater attention from the federal government, participants in all three groups identified health care as a major area of concern. Many described what they perceived as increasing challenges related to accessing health services in their community, including issues such as long wait times for emergency and primary care, a lack of family doctors, and limited resources available to treat issues related to mental health and addiction. Housing affordability was also identified by all groups as a significant concern in their communities. It was believed that housing costs had increased substantially for both homeowners and renters in recent years, and that there was a widespread shortage of safe and affordable housing available at present. Several also described what they viewed as a lack of well-paying, full-time employment opportunities in their respective regions, with some believing this was a particular issue for those living in smaller or rural communities.
A number in the Niagara region and Yukon described what they viewed as a lack of public transportation options in their communities. The view was expressed by participants in these groups that it was very difficult at present to travel from place to place in their area without a personal automobile. A few thought that the condition of roadways in their areas had worsened considerably as of late and that an increased focus needed to be placed by the federal and provincial/territorial governments towards repairing and upgrading this vital infrastructure. Participants in Yukon and the Bas-Saint-Laurent, Gaspésie, and Côte-Nord regions also identified climate change as a major concern impacting their communities at present. Several believed that the impacts of climate change had escalated in recent years, and viewed this as a contributing factor towards what they perceived as an increasing frequency of natural disasters such as wildfires and large-scale flooding in their local areas.
Discussing the most important industries in their respective communities, participants in the Bas-Saint-Laurent, Gaspésie, and Côte-Nord regions identified areas such as agriculture, forestry, paper production, mining, tourism, and construction as playing significant roles in their local economies. Those residing in the Niagara region mentioned tourism, wine production, and manufacturing as important local sectors, with some specifically recalling recent investments made by the federal government towards the increased production of electric vehicles (EVs) in their area. Participants in Yukon identified mining, tourism, the transportation of goods and materials, and the construction of new infrastructure as the most important sectors in their region. Several in this group were of the impression that there were significant staffing shortages across many of these sectors (as well as in key areas such as health care) at present and that more needed to be done by governments at the federal and territorial level to recruit and incentivize skilled professionals to work and reside in the region.
Asked an additional question as to whether the Government of Canada had done anything to support the important sectors in their area, none in the Bas-Saint-Laurent, Gaspésie, and Côte-Nord regions could recall any specific actions or initiatives. Discussing additional actions that they felt could be taken by the federal government to assist vital sectors such as mining, paper production, agriculture, and forestry, a number believed that increased investments should be made towards assisting these industries with modernizing their facilities and adopting more sustainable industrial practices. It was felt that taking this approach would assist these sectors with adapting to what participants expected would be a greener, more environmentally focused economy in the years to come.
Privy Council Office
Recruiting Script – December 2023
English Groups
Recruitment Specifications Summary
Specifications for the focus groups are as follows:
Group |
Date |
Time (EST) |
Local Time |
Location |
Composition |
Moderator |
1 |
Tues, Dec 5 th |
5:00-7:00 PM |
6:00-8:00 (AST) 6:30-8:30 (NST) |
Mid-Size and Major Centres Atlantic Canada |
General Population |
DN |
2 |
Wed, Dec 6 th |
6:00-8:00 PM |
6:00-8:00 (EST) |
Hamilton |
Renters |
MP |
3 |
Thurs, Dec 7 th |
9:00-11:00 PM |
6:00-8:00 (PST) |
Vancouver |
Middle Class Cost of Living Concerned |
MP |
4 |
Tues, Dec 12 th |
7:00-9:00 PM |
6:00-8:00 (CST) |
Manitoba |
General Population |
TBW |
6 |
Thurs, Dec 14 th |
6:00-8:00 PM |
6:00-8:00 (EST) |
Greater Toronto Area (Greater Toronto Area) |
Homeowners Seeking Mortgage Renewal in the Next 3 Years |
DN |
Recruiting Script
INTRODUCTION
Hello, my name is [RECRUITER NAME]. I'm calling from The Strategic Counsel, a national public opinion research firm, on behalf of the Government of Canada. / Bonjour, je m’appelle [NOM DU RECRUTEUR]. Je vous téléphone du Strategic Counsel, une entreprise nationale de recherche sur l’opinion publique, pour le compte du gouvernement du Canada.
Would you prefer to continue in English or French? / Préfériez-vous continuer en français ou en anglais? [CONTINUE IN LANGUAGE OF PREFERENCE]
RECORD LANGUAGE
English
CONTINUE
French
SWITCH TO FRENCH SCREENER
On behalf of the Government of Canada, we’re organizing a series of online video focus group discussions to explore current issues of interest to Canadians.
The format is a “round table” discussion, led by an experienced moderator. Participants will be given a cash honorarium in appreciation of their time.
Your participation is completely voluntary, and all your answers will be kept confidential. We are only interested in hearing your opinions - no attempt will be made to sell or market you anything. The report that is produced from the series of discussion groups we are holding will not contain comments that are attributed to specific individuals.
But before we invite you to attend, we need to ask you a few questions to ensure that we get a good mix/variety of people in each of the groups. May I ask you a few questions?
Yes
CONTINUE
No
THANK AND END
SCREENING QUESTIONS
1. Have you, or has anyone in your household, worked for any of the following types of organizations in the last 5 years?
A market research firm
THANK AND END
A marketing, branding, or advertising agency
THANK AND END
A magazine or newspaper
THANK AND END
A federal/provincial/territorial government department or agency
THANK AND END
A political party
THANK AND END
In public/media relations
THANK AND END
In radio/television
THANK AND END
No, none of the above
CONTINUE
1a. ALL LOCATIONS: Are you a retired Government of Canada employee?
Yes
THANK AND END
No
CONTINUE
2. In which city do you reside?
LOCATION |
CITIES |
|
Atlantic Canada |
Major centres = >60,000 Cities could include (but are not limited to): NS: Halifax, Cape Breton NB: Moncton, Saint John N&L: St. John’s Mid-sized centres = 20,000-59,999 NB: Fredericton, Saint John, Quispamsis-Rothesay PEI: Charlottetown, Summerside N&L: Mount Pearl, Corner Brook, Conception Bay, Paradise ENSURE 2 PARTICIPANTS FROM EACH PROVINCE. ENSURE A GOOD MIX OF CITIES WITHIN EACH PROVINCE. |
CONTINUE – GROUP 1 |
Hamilton, Ontario |
Hamilton |
CONTINUE – GROUP 2 |
Vancouver, British Columbia |
Vancouver ENSURE PARTICIPANTS RESIDE IN VANCOUVER CITY PROPER. |
CONTINUE – GROUP 3 |
Manitoba |
Cities could include (but are not limited to): Winnipeg, Brandon, Steinbach, Thompson, Portage la Prairie, Winkler, Selkirk, Morden, Dauphin, The Pas, Flin Flon ENSURE A GOOD MIX. |
CONTINUE – GROUP 4 |
Greater Toronto Area, Ontario |
Cities could include (but are not limited to): Toronto, Ajax, Oshawa, Pickering, Whitby, Burlington, Oakville, Brampton, Mississauga, Markham, Newmarket, Richmond Hill, Vaughan ENSURE A GOOD MIX. NO MORE THAN 2 PER CITY. |
CONTINUE – GROUP 6 |
VOLUNTEERED Prefer not to answer |
THANK AND END |
2a. How long have you lived in [INSERT CITY]? RECORD NUMBER OF YEARS.
Less than two years |
THANK AND END |
Two years or more |
CONTINUE |
Don’t know/Prefer not to answer |
THANK AND END |
3. Would you be willing to tell me in which of the following age categories you belong?
Under 18 years of age |
IF POSSIBLE, ASK FOR SOMEONE OVER 18 AND REINTRODUCE. OTHERWISE THANK AND END. |
18-24 |
CONTINUE |
25-29 |
|
30-34 |
|
35-44 |
|
45-49 |
|
50-54 |
|
55+ |
CONTINUE |
VOLUNTEERED Prefer not to answer |
THANK AND END |
ENSURE A GOOD MIX WHERE APPLICABLE.
4. ASK ONLY IF GROUP 2 or GROUP 6 Do you own or rent your current residence? IF ASKED/CLARIFICATION REQUIRED: You are considered a homeowner even if you have outstanding debt that you owe on your mortgage loan.
Own
CONTINUE Q.6
Rent
CONTINUE Q.4a
VOLUNTEERED Living at home
THANK AND END
VOLUNTEERED Other
THANK AND END
VOLUNTEERED Don’t know/not sure
THANK AND END
4a. ASK ONLY IF GROUP 2 What kind of residence are you renting?
Condo
CONTINUE - GROUP 2
Apartment
CONTINUE - GROUP 2
Single family home
CONTINUE - GROUP 2
Townhome
CONTINUE - GROUP 2
Other, please specify: _____________
CONTINUE - GROUP 2
ENSURE A GOOD MIX.
5. ASK ONLY IF GROUP 3 Thinking about your household’s financial circumstances and outlook, would you consider yourself to be a member of Canada’s middle class, or not?
Not middle class
THANK AND END
Member of the middle class
CONTINUE TO Q5a.
5a. ASK ONLY IF GROUP 3 How many family members rely on you for financial support? In other words, how many dependents do you have?
ENSURE A GOOD MIX BY NUMBER OF DEPENDENTS. NO MORE THAN 2 WITH 0 DEPENDENTS. Note: Larger families/Individuals with a larger number of dependents may skew to higher incomes.
6. ASK ONLY IF GROUP 6 Can you please tell me approximately when your mortgage will be up for renewal?
In the next 12 months
CONTINUE – GROUP 6
In the next 1-2 years
CONTINUE – GROUP 6
In the next 2-3 years
CONTINUE – GROUP 6
More than 3 years from now
THANK AND END
VOLUNTEERED Don’t know/not sure
THANK AND END
6a. ASK ONLY IF GROUP 6 Which of the following best describes the residence you currently own?
Condo
CONTINUE - GROUP 6
Apartment
CONTINUE - GROUP 6
Single family home
CONTINUE - GROUP 6
Townhome
CONTINUE - GROUP 6
Other, please specify: _____________
CONTINUE - GROUP 6
ENSURE A GOOD MIX.
7. ASK ALL GROUPS Which of the following categories best describes your total household income in 2022? That is, the total income of all persons in your household combined, before taxes?
Under $20,000 |
IF GROUP 3 – THANK AND END ALL OTHER GROUPS CONTINUE |
$20,000 to just under $40,000 |
IF GROUP 3 – THANK AND END ALL OTHER GROUPS CONTINUE |
$40,000 to just under $60,000 |
IF GROUP 3 – THANK AND END ALL OTHER GROUPS CONTINUE |
$60,000 to just under $80,000 |
CONTINUE – GROUP 3 |
$80,000 to just under $100,000 |
CONTINUE – GROUP 3 |
$100,000 to just under $125,000 |
GROUP 3 IF Q5A = 0 OR 1, THANK AND END GROUP 3 IF Q5A = 2 OR MORE, CONTINUE ALL OTHER GROUPS CONTINUE |
$100,000 to just under $150,000 |
IF GROUP 3 – THANK AND END ALL OTHER GROUPS CONTINUE |
$150,000 and above |
IF GROUP 3 – THANK AND END ALL OTHER GROUPS CONTINUE |
VOLUNTEERED Prefer not to answer |
THANK AND END |
GROUP 3 – CONTINUE ONLY IF INCOME = $60,000-$100,000. (NOTE: MIDDLE CLASS USUALLY DEFINED AS PEOPLE WHO ARE NEITHER IN THE TOP 20% OR BOTTOM 20% OF INCOME EARNERS AND/OR WHO EARN BETWEEN 75%-200% OF MEDIAN HOUSEHOLD INCOME AFTER TAX WHICH COULD BE APPROX. $45,000-$120,000.
ENSURE A GOOD MIX WHERE APPLICABLE.
8. Are you familiar with the concept of a focus group?
Yes
CONTINUE
No
EXPLAIN THE FOLLOWING “a focus group consists of six to eight participants and one moderator. During a two-hour session, participants are asked to discuss a wide range of issues related to the topic being examined.”
9. As part of the focus group, you will be asked to actively participate in a conversation. Thinking of how you engage in group discussions, how would you rate yourself on a scale of 1 to 5 where 1 means ‘you tend to sit back and listen to others’ and 5 means ‘you are usually one of the first people to speak’?
1-2
THANK AND END
3-5
CONTINUE
10. As this group is being conducted online, in order to participate you will need to have high-speed Internet and a computer with a working webcam, microphone and speaker RECRUITER TO CONFIRM THE FOLLOWING. TERMINATE IF NO TO EITHER.
Participant has high-speed access to the Internet
Participant has a computer/webcam
11. ASK ALL GROUPS Have you used online meeting software, such as Zoom, Webex, Microsoft Teams, Google Hangouts/Meet, etc., in the last two years?
Yes
CONTINUE
No
CONTINUE
12. ASK ALL GROUPS How skilled would you say you are at using online meeting platforms on your own, using a scale of 1 to 5, where 1 means you are not at all skilled, and 5 means you are very skilled?
1-2
THANK AND END
3-5
CONTINUE
13. ASK ALL GROUPS During the discussion, you could be asked to read or view materials on screen and/or participate in poll-type exercises online. You will also be asked to actively participate online using a webcam. Can you think of any reason why you may have difficulty reading the materials or participating by video?
TERMINATE IF RESPONDENT OFFERS ANY REASON SUCH AS SIGHT OR HEARING PROBLEM, A WRITTEN OR VERBAL LANGUAGE PROBLEM, A CONCERN WITH NOT BEING ABLE TO COMMUNICATE EFFECTIVELY, ANY CONCERNS WITH USING A WEBCAM OR IF YOU AS THE INTERVIEWER HAVE A CONCERN ABOUT THE PARTICIPANT’S ABILITY TO PARTICIPATE EFFECTIVELY.
14. Have you ever attended a focus group discussion, an interview or survey which was arranged in advance and for which you received a sum of money?
Yes
CONTINUE
No
SKIP TO Q.18
15. How long ago was the last focus group you attended?
Less than 6 months ago
THANK AND END
More than 6 months ago
CONTINUE
16. How many focus group discussions have you attended in the past 5 years?
0-4 groups
CONTINUE
5 or more groups
THANK AND END
17. On what topics were they and do you recall who or what organization the groups were being undertaken for?
TERMINATE IF ANY ON SIMILAR/SAME TOPIC OR GOVERNMENT OF CANADA IDENTIFIED AS ORGANIZATION
ADDITIONAL RECRUITING CRITERIA
Now we have just a few final questions before we give you the details of the focus group, including the time and date.
18. What is the highest level of formal education that you have completed?
ENSURE A GOOD MIX.
19. Which of the following racial or cultural groups best describes you? (multi-select)
ENSURE A GOOD MIX.
20. Which of the following best describes the industry/sector in which you are currently employed?
ENSURE A GOOD MIX BY TYPE OF EMPLOYMENT IF APPLICABLE. NO MORE THAN TWO PER SECTOR. NO MORE THAN 2 WHO ARE UNEMPLOYED. NO INTERNATIONAL STUDENTS IN ALL GROUPS.
[DO NOT ASK] Gender RECORD BY OBSERVATION.
Male |
CONTINUE |
Female |
CONTINUE |
ENSURE A GOOD MIX BY GENDER IN EACH GROUP WHERE APPLICABLE.
21. The focus group discussion will be audio-taped and video-taped for research purposes only. The taping is conducted to assist our researchers in writing their report. Do you consent to being audio-taped and video-taped?
Yes
No
THANK AND END
INVITATION
I would like to invite you to this online focus group discussion, which will take place the evening of [INSERT DATE/TIME BASED ON GROUP # IN CHART ON PAGE 1]. The group will be two hours in length and you will receive $125 for your participation following the group via an e-transfer.
Please note that there may be observers from the Government of Canada at the group and that the discussion will be videotaped. By agreeing to participate, you have given your consent to these procedures.
Would you be willing to attend?
Yes
CONTINUE
No
THANK AND END
May I please have your full name, a telephone number that is best to reach you at as well as your e-mail address if you have one so that I can send you the details for the group?
Name:
Telephone Number:
E-mail Address:
You will receive an e-mail from [INSERT RECRUITER] with the instructions to login to the online group. Should you have any issues logging into the system specifically, you can contact our technical support team at support@thestrategiccounsel.com.
We ask that you are online at least 15 minutes prior to the beginning of the session in order to ensure you are set up and to allow our support team to assist you in case you run into any technical issues. We also ask that you restart your computer prior to joining the group.
You may be required to view some material during the course of the discussion. If you require glasses to do so, please be sure to have them handy at the time of the group. Also, you will need a pen and paper in order to take some notes throughout the group.
This is a firm commitment. If you anticipate anything preventing you from attending (either home or work-related), please let me know now and we will keep your name for a future study. If for any reason you are unable to attend, please let us know as soon as possible at [1-800-xxx-xxxx] so we can find a replacement.
Thank you very much for your time.
RECRUITED BY: ____________________
DATE RECRUITED: __________________
Privy Council Office
Recruiting Script – January 2024
English Groups
Recruitment Specifications Summary
Specifications for the focus groups are as follows:
Group |
Date |
Time (EST) |
Local Time |
Location |
Composition |
Moderator |
1 |
Tues, Jan 9 th |
5:00-7:00 PM |
6:00-8:00 (AST) 6:30-8:30 (NST) |
Atlantic Canada |
Homeowners |
DN |
3 |
Thurs, Jan 11 th |
8:00-10:00 PM |
6:00-8:00 (MST) |
Alberta |
Parents of Children Under 12 |
TBW |
4 |
Tues, Jan 16 th |
9:00-11:00 PM |
6:00-8:00 (PST) |
Surrey |
General Population |
TBW |
6 |
Thurs, Jan 18 th |
7:00-9:00 PM |
6:00-8:00 (CST) |
Mid-Size and Major Centres Manitoba |
Lower Income Canadians Facing Financial Pressures |
DN |
7 |
Tues, Jan 23 rd |
8:00-10:00 PM |
6:00-8:00 (MST) |
Yukon |
General Population |
TBW |
9 |
Thurs, Jan 25 th |
6:00-8:00 PM |
6:00-8:00 (EST) |
Niagara Region |
General Population |
DN |
Recruiting Script
INTRODUCTION
Hello, my name is [RECRUITER NAME]. I'm calling from The Strategic Counsel, a national public opinion research firm, on behalf of the Government of Canada. / Bonjour, je m’appelle [NOM DU RECRUTEUR]. Je vous téléphone du Strategic Counsel, une entreprise nationale de recherche sur l’opinion publique, pour le compte du gouvernement du Canada.
Would you prefer to continue in English or French? / Préfériez-vous continuer en français ou en anglais? [CONTINUE IN LANGUAGE OF PREFERENCE]
RECORD LANGUAGE
English
CONTINUE
French
SWITCH TO FRENCH SCREENER
On behalf of the Government of Canada, we’re organizing a series of online video focus group discussions to explore current issues of interest to Canadians.
The format is a “round table” discussion, led by an experienced moderator. Participants will be given a cash honorarium in appreciation of their time.
Your participation is completely voluntary, and all your answers will be kept confidential. We are only interested in hearing your opinions - no attempt will be made to sell or market you anything. The report that is produced from the series of discussion groups we are holding will not contain comments that are attributed to specific individuals.
But before we invite you to attend, we need to ask you a few questions to ensure that we get a good mix/variety of people in each of the groups. May I ask you a few questions?
Yes
CONTINUE
No
THANK AND END
SCREENING QUESTIONS
1. Have you, or has anyone in your household, worked for any of the following types of organizations in the last 5 years?
A market research firm
THANK AND END
A marketing, branding, or advertising agency
THANK AND END
A magazine or newspaper
THANK AND END
A federal/provincial/territorial government department or agency
THANK AND END
A political party
THANK AND END
In public/media relations
THANK AND END
In radio/television
THANK AND END
No, none of the above
CONTINUE
1a. ALL LOCATIONS: Are you a retired Government of Canada employee?
Yes
THANK AND END
No
CONTINUE
2. In which city do you reside?
LOCATION |
CITIES |
|
Atlantic Canada |
Cities/regions could include (but are not limited to):
Nova Scotia: Halifax, Cape Breton, New Glasgow, Glace Bay, Truro New Brunswick: Greater Moncton Area, Greater Saint John Area, Quispamsis – Rothesay, Dieppe, Miramichi, Edmundston, Fredericton, Saint John Newfoundland & Labrador: St. John’s, Corner Brook, Conception Bay, Mount Pearl Prince Edward Island: Charlottetown, Charlottetown Region ENSURE A GOOD MIX OF CITIES/REGIONS ACROSS PROVINCES. NO MORE THAN 3 FROM EACH PROVINCE. |
CONTINUE – GROUP 1 |
Alberta |
Cities/towns could include (but are not limited to): Calgary, Edmonton, Red Deer, Lethbridge, Wood Buffalo, Airdrie, Fort McMurray, Medicine Hat, Grande Prairie ENSURE A GOOD MIX OF CITIES/TOWNS ACROSS THE REGION. |
CONTINUE – GROUP 3 |
Surrey, British Columbia |
Surrey PARTICIPANTS SHOULD RESIDE IN THE ABOVE-NOTED CENTER PROPER. |
CONTINUE – GROUP 4 |
Mid-Size and Major Centres Manitoba |
Cities include: Mid-Size Centres: Population of 10,000-100,000 Brandon, Steinbach, Winkler, Thompson, Selkirk Major Centres: Population of >100,000 Winnipeg ENSURE A GOOD MIX ACROSS THE REGION. |
CONTINUE – GROUP 6 |
Yukon |
Cities could include (but are not limited to): Whitehorse, Dawson City AIM FOR NO MORE THAN 4 FROM WHITEHORSE. |
CONTINUE – GROUP 7 |
Niagara Region |
Cities/towns could include (but are not limited to): St. Catharines, Niagara Falls, Welland, Fort Erie, Grimsby, Lincoln, Thorold, Port Colborne, Niagara-on-the-lake, Pelham, Wainfleet ENSURE A GOOD MIX ACROSS THE REGION. INCLUDE THOSE RESIDING IN LARGER AND SMALLER COMMUNITIES. |
CONTINUE – GROUP 9 |
VOLUNTEERED Prefer not to answer |
THANK AND END |
2a. How long have you lived in [INSERT CITY]? RECORD NUMBER OF YEARS.
Less than two years |
THANK AND END |
Two years or more |
CONTINUE |
Don’t know/Prefer not to answer |
THANK AND END |
3. Would you be willing to tell me in which of the following age categories you belong?
Under 18 years of age |
IF POSSIBLE, ASK FOR SOMEONE OVER 18 AND REINTRODUCE. OTHERWISE THANK AND END. |
18-24 |
CONTINUE |
25-29 |
|
30-34 |
|
35-44 |
|
45-49 |
|
50-54 |
|
55+ |
CONTINUE |
VOLUNTEERED Prefer not to answer |
THANK AND END |
ENSURE A GOOD MIX WHERE APPLICABLE. GROUP 1 MAY SKEW MIDDLE-AGED/OLDER. GROUP 3 MAY SKEW YOUNGER.
4. ASK ALL GROUPS Do you own or rent your current residence? IF ASKED/CLARIFICATION REQUIRED: You are considered a homeowner even if you have outstanding debt that you owe on your mortgage loan.
Own |
CONTINUE |
Rent |
IF GROUP 1 – THANK AND END ALL OTHER GROUPS - CONTINUE |
VOLUNTEERED Living at home |
IF GROUP 1 – THANK AND END ALL OTHER GROUPS - CONTINUE |
VOLUNTEERED Other, please specify: |
IF GROUP 1 – THANK AND END ALL OTHER GROUPS - CONTINUE |
VOLUNTEERED Don’t know/not sure |
THANK AND END |
ENSURE A GOOD MIX WHERE APPLICABLE.
4a. ASK ALL GROUPS Which of the following best describes the residence you currently [own/rent]?
Condo
CONTINUE
Apartment
CONTINUE
Single family home
CONTINUE
Townhome
CONTINUE
Other, please specify: _____________
CONTINUE
ENSURE A GOOD MIX.
5. ASK ONLY IF GROUP 3 Do you have any children under the age of 12?
Yes
CONTINUE TO Q5a.
No
THANK AND END
VOLUNTEERED Prefer not to answer
THANK AND END
5a. ASK ONLY IF GROUP 3 Could you please tell me the age(s) of your children?
Child |
Age |
1 |
|
2 |
|
3 |
|
4 |
|
5 |
ENSURE A GOOD MIX BY AGE AND NUMBER OF CHILDREN IN EACH GROUP.
6. ASK ONLY IF GROUP 6 How many people are currently living in your household?
6a. ASK ONLY IF GROUP 6 How many people currently living in your household are over the age of 18, including yourself?
1 person
CONTINUE
More than 1 person
CONTINUE
7. ASK ALL GROUPS Which of the following categories best describes your total household income in 2022? That is, the total income of all persons in your household combined, before taxes?
Under $20,000 |
CONTINUE FOR ALL GROUPS |
$20,000 to just under $40,000 |
CONTINUE FOR ALL GROUPS |
$40,000 to just under $60,000 |
IF MORE THAN 1 PERSON IN HOUSEHOLD – CONTINUE GROUP 6 ALL OTHER GROUPS - CONTINUE |
$60,000 to just under $80,000 |
IF MORE THAN 1 PERSON IN HOUSEHOLD – CONTINUE GROUP 6 ALL OTHER GROUPS - CONTINUE |
$80,000 to just under $100,000 |
IF GROUP 6 – THANK AND END ALL OTHER GROUPS - CONTINUE |
$100,000 to just under $150,000 |
IF GROUP 6 – THANK AND END ALL OTHER GROUPS - CONTINUE |
$150,000 and above |
IF GROUP 6 – THANK AND END ALL OTHER GROUPS - CONTINUE |
VOLUNTEERED Prefer not to answer |
THANK AND END |
ENSURE A GOOD MIX WHERE APPLICABLE.
8. ASK ONLY IF GROUP 6 Which of the following options best describes your current financial situation?
I enjoy life thanks to the way I manage my money and I am confident about my financial future. THANK AND END
Most of the time I can pay my bills each month. CONTINUE TO Q8a.
I am constantly concerned about my ability to pay for things each month. CONTINUE TO Q8a.
I have to draw from my savings, increase my credit, or defer my bill payments to make ends meet. CONTINUE TO Q8a.
8a. ASK ONLY IF GROUP 6 What would you do if you were facing an unexpected expense of $400 or $500? Would you…
Pay the expense with the help of immediately available funds (e.g., From your checking or savings account, cash, or a credit card that will be paid off in the same month) CONTINUE (READ NOTE BELOW)
Borrow the money to cover the expense, sell an asset to cover the expense, or not pay the expense immediately (e.g., Using a credit card that will be paid off over several months) CONTINUE GROUP 6
NOTE: IF THE RESPONDENT CHOOSES “MOST OF THE TIME I CAN PAY MY BILLS EACH MONTH” AT Q8. AND “PAY THE EXPENSE WITH THE HELP OF IMMEDIATELY AVAILABLE FUNDS” AT Q8a., THANK AND END. ENSURE THE GROUP HAS A LARGER PORTION OF THOSE WHO RESPOND “BORROW THE MONEY TO COVER THE EXPENSE”
ENSURE THE GROUP HAS A LARGER PORTION OF THOSE WHO RESPOND “BORROW THE MONEY TO COVER THE EXPENSE” LIMIT THE NUMBER OF PEOPLE WHO SAY “MOST OF THE TIME I CAN PAY MY BILLS” AT Q8 AND “BORROW THE MONEY TO COVER THE EXPENSE” AT Q8a.
9. Are you familiar with the concept of a focus group?
Yes
CONTINUE
No
EXPLAIN THE FOLLOWING “a focus group consists of six to eight participants and one moderator. During a two-hour session, participants are asked to discuss a wide range of issues related to the topic being examined.”
10. As part of the focus group, you will be asked to actively participate in a conversation. Thinking of how you engage in group discussions, how would you rate yourself on a scale of 1 to 5 where 1 means ‘you tend to sit back and listen to others’ and 5 means ‘you are usually one of the first people to speak’?
1-2
THANK AND END
3-5
CONTINUE
11. As this group is being conducted online, in order to participate you will need to have high-speed Internet and a computer with a working webcam, microphone and speaker RECRUITER TO CONFIRM THE FOLLOWING. TERMINATE IF NO TO EITHER.
Participant has high-speed access to the Internet
Participant has a computer/webcam
12. ASK ALL GROUPS Have you used online meeting software, such as Zoom, Webex, Microsoft Teams, Google Hangouts/Meet, etc., in the last two years?
Yes
CONTINUE
No
CONTINUE
13. ASK ALL GROUPS How skilled would you say you are at using online meeting platforms on your own, using a scale of 1 to 5, where 1 means you are not at all skilled, and 5 means you are very skilled?
1-2
THANK AND END
3-5
CONTINUE
14. ASK ALL GROUPS During the discussion, you could be asked to read or view materials on screen and/or participate in poll-type exercises online. You will also be asked to actively participate online using a webcam. Can you think of any reason why you may have difficulty reading the materials or participating by video?
TERMINATE IF RESPONDENT OFFERS ANY REASON SUCH AS SIGHT OR HEARING PROBLEM, A WRITTEN OR VERBAL LANGUAGE PROBLEM, A CONCERN WITH NOT BEING ABLE TO COMMUNICATE EFFECTIVELY, ANY CONCERNS WITH USING A WEBCAM OR IF YOU AS THE INTERVIEWER HAVE A CONCERN ABOUT THE PARTICIPANT’S ABILITY TO PARTICIPATE EFFECTIVELY.
15. Have you ever attended a focus group discussion, an interview or survey which was arranged in advance and for which you received a sum of money?
Yes
CONTINUE
No
SKIP TO Q.19
16. How long ago was the last focus group you attended?
Less than 6 months ago
THANK AND END
More than 6 months ago
CONTINUE
17. How many focus group discussions have you attended in the past 5 years?
0-4 groups
CONTINUE
5 or more groups
THANK AND END
18. On what topics were they and do you recall who or what organization the groups were being undertaken for?
TERMINATE IF ANY ON SIMILAR/SAME TOPIC OR GOVERNMENT OF CANADA IDENTIFIED AS ORGANIZATION
ADDITIONAL RECRUITING CRITERIA
Now we have just a few final questions before we give you the details of the focus group, including the time and date.
19. What is the highest level of formal education that you have completed?
ENSURE A GOOD MIX.
20. ASK ALL GROUPS EXCEPT Which of the following racial or cultural groups best describes you? (multi-select)
ENSURE A GOOD MIX.
21. ASK ALL GROUPS Which of the following best describes the industry/sector in which you are currently employed?
ENSURE A GOOD MIX BY TYPE OF EMPLOYMENT IF APPLICABLE. NO MORE THAN TWO PER SECTOR. NO MORE THAN 2 WHO ARE UNEMPLOYED. NO INTERNATIONAL STUDENTS IN ANY GROUPS.
22. [DO NOT ASK] Gender RECORD BY OBSERVATION.
Male |
CONTINUE |
Female |
CONTINUE |
ENSURE A GOOD MIX BY GENDER IN EACH GROUP WHERE APPLICABLE.
23. The focus group discussion will be audio-taped and video-taped for research purposes only. The taping is conducted to assist our researchers in writing their report. Do you consent to being audio-taped and video-taped?
Yes
No
THANK AND END
INVITATION
I would like to invite you to this online focus group discussion, which will take place the evening of [INSERT DATE/TIME BASED ON GROUP # IN CHART ON PAGE 1]. The group will be two hours in length and you will receive $125 for your participation following the group via an e-transfer.
Please note that there may be observers from the Government of Canada at the group and that the discussion will be videotaped. By agreeing to participate, you have given your consent to these procedures.
Would you be willing to attend?
Yes
CONTINUE
No
THANK AND END
May I please have your full name, a telephone number that is best to reach you at as well as your e-mail address if you have one so that I can send you the details for the group?
Name:
Telephone Number:
E-mail Address:
You will receive an e-mail from [INSERT RECRUITER] with the instructions to login to the online group. Should you have any issues logging into the system specifically, you can contact our technical support team at support@thestrategiccounsel.com.
We ask that you are online at least 15 minutes prior to the beginning of the session in order to ensure you are set up and to allow our support team to assist you in case you run into any technical issues. We also ask that you restart your computer prior to joining the group.
You may be required to view some material during the course of the discussion. If you require glasses to do so, please be sure to have them handy at the time of the group. Also, you will need a pen and paper in order to take some notes throughout the group.
This is a firm commitment. If you anticipate anything preventing you from attending (either home or work-related), please let me know now and we will keep your name for a future study. If for any reason you are unable to attend, please let us know as soon as possible at [1-800-xxx-xxxx] so we can find a replacement.
Thank you very much for your time.
RECRUITED BY: ____________________
DATE RECRUITED: __________________
Bureau du Conseil privé
Questionnaire de recrutement – décembre 2023
Groupes en français
Résumé des consignes de recrutement
Caractéristiques des groupes de discussion:
GROUPE |
DATE |
HEURE (HNE) |
HEURE (LOCALE) |
LIEU |
COMPOSITION DU GROUPE |
MODÉRATEUR |
5 |
13 décembre |
6:00-8:00 PM |
6:00-8:00 (HNE) |
La région de la Capitale-Nationale du Québec |
Population générale |
MP |
Questionnaire de recrutement
INTRODUCTION
Bonjour, je m’appelle [NOM DU RECRUTEUR]. Je vous téléphone du Strategic Counsel, une entreprise nationale de recherche sur l’opinion publique, pour le compte du gouvernement du Canada. / Hello, my name is [RECRUITER NAME]. I’m calling from The Strategic Counsel, a national public opinion research firm, on behalf of the Government of Canada.
Préféreriez-vous continuer en français ou en anglais? / Would you prefer to continue in English or French? [CONTINUER DANS LA LANGUE PRÉFÉRÉE]
NOTER LA LANGUE ET CONTINUER
Français
CONTINUER
Anglais
PASSER AU QUESTIONNAIRE ANGLAIS
Nous organisons, pour le compte du gouvernement du Canada, une série de groupes de discussion vidéo en ligne afin d’explorer des questions d’actualité qui intéressent les Canadiens.
La rencontre prendra la forme d’une table ronde animée par un modérateur expérimenté. Les participants recevront un montant d’argent en remerciement de leur temps.
Votre participation est entièrement volontaire et toutes vos réponses seront confidentielles. Nous aimerions simplement connaître vos opinions : personne n’essaiera de vous vendre quoi que ce soit ou de promouvoir des produits. Notre rapport sur cette série de groupes de discussion n’attribuera aucun commentaire à une personne en particulier.
Avant de vous inviter à participer, je dois vous poser quelques questions qui nous permettront de former des groupes suffisamment diversifiés. Puis-je vous poser quelques questions?
Oui
CONTINUER
Non
REMERCIER ET CONCLURE
QUESTIONS DE SÉLECTION
1. Est-ce que vous ou une personne de votre ménage avez travaillé pour l’un des types d’organisations suivants au cours des cinq dernières années?
Une société d’études de marché
REMERCIER ET CONCLURE
Une agence de commercialisation, de marque ou de publicité
REMERCIER ET CONCLURE
Un magazine ou un journal
REMERCIER ET CONCLURE
Un ministère ou un organisme gouvernemental fédéral, provincial ou territorial
REMERCIER ET CONCLURE
Un parti politique
REMERCIER ET CONCLURE
Dans les relations publiques ou les relations avec les médias
REMERCIER ET CONCLURE
Dans le milieu de la radio ou de la télévision
REMERCIER ET CONCLURE
Non, aucune de ces réponses
CONTINUER
1a. POUR TOUS LES LIEUX : Êtes-vous un ou une employé(e) retraité(e) du gouvernement du Canada?
Oui
REMERCIER ET CONCLURE
Non
CONTINUER
2. Quelle est la première langue que vous avez apprise lorsque vous étiez enfant et que vous parlez toujours couramment aujourd’hui?
Anglais
REMERCIER ET CONCLURE
Français
CONTINUER
Autre [Préciser ou non la langue, selon les besoins de l’étude]
REMERCIER ET CONCLURE
Préfère ne pas répondre
REMERCIER ET CONCLURE
3. Dans quelle ville habitez-vous?
LIEU |
VILLES |
|
La région de la Capitale-Nationale du Québec |
Les villes peuvent notamment comprendre : Ville de Québec, Saint-Augustin-de-Desmaures, L’Ancienne Lorette, Saint-Raymond, Pont-Rouge, Stoneham-et-Tewkesbury, La Malbaie, Lac-Beauport, Sainte-Catherine-de-la-Jacques-Cartier, Boischatel ASSURER UNE BONNE REPRÉSENTATION DES VILLES DE LA RÉGION. PAS PLUS DE DEUX PARTICIPANTS PAR VILLE. |
CONTINUER – GROUPE 5 |
RÉPONSE SPONTANÉE Préfère ne pas répondre |
REMERCIER ET CONCLURE |
4. Depuis combien de temps habitez-vous à [INSÉRER LE NOM DE LA VILLE]? NOTER LE NOMBRE D’ANNÉES.
Moins de deux ans |
REMERCIER ET CONCLURE |
Deux ans ou plus |
CONTINUER |
Ne sais pas/Préfère ne pas répondre |
REMERCIER ET CONCLURE |
5. Seriez-vous prêt/prête à m’indiquer votre tranche d’âge dans la liste suivante?
Moins de 18 ans |
SI POSSIBLE, DEMANDER À PARLER À UNE PERSONNE DE 18 ANS OU PLUS ET REFAIRE L’INTRODUCTION. SINON, REMERCIER ET CONCLURE. |
18 à 24 ans |
CONTINUER |
25 à 35 ans |
|
36 à 44 ans |
|
45 à 54 ans |
|
55 ans ou plus |
|
RÉPONSE SPONTANÉE Préfère ne pas répondre |
REMERCIER ET CONCLURE |
ASSURER UNE BONNE REPRÉSENTATION DES ÂGES DANS CHAQUE GROUPE, S’IL Y A LIEU.
6. Est-ce que vous connaissez le concept du « groupe de discussion » ?
Oui
CONTINUER
Non
EXPLIQUER QUE : « un groupe de discussion se compose de six à huit participants et d’un modérateur. Au cours d’une période de deux heures, les participants sont invités à discuter d’un éventail de questions reliées au sujet abordé ».
7. Dans le cadre du groupe de discussion, on vous demandera de participer activement à une conversation. En pensant à la manière dont vous interagissez lors de discussions en groupe, quelle note vous donneriez-vous sur une échelle de 1 à 5 si 1 signifie « j’ai tendance à ne pas intervenir et à écouter les autres parler » et 5, « je suis habituellement une des premières personnes à parler »?
1-2
REMERCIER ET CONCLURE
3-5
CONTINUER
8. Étant donné que ce groupe se réunira en ligne, vous aurez besoin, pour participer, d’un accès Internet haut débit et d’un ordinateur muni d’une caméra Web, d’un microphone et d’un haut-parleur en bon état de marche. CONFIRMER LES POINTS CI-DESSOUS. METTRE FIN À L’APPEL SI NON À L’UN DES TROIS.
9. Avez-vous utilisé des logiciels de réunion en ligne tels que Zoom, Webex, Microsoft Teams, Google Hangouts/Meet, etc., au cours des deux dernières années?
Oui
CONTINUER
Non
CONTINUER
10. Sur une échelle de 1 à 5 signifie que vous n’êtes pas du tout habile et 5 que vous êtes très habile, comment évaluez-vous votre capacite à utiliser seul(e) les plateformes de réunion en ligne?
1-2
REMERCIER ET CONCLURE
3-5
CONTINUER
11. Au cours de la discussion, vous pourriez devoir lire ou visionner du matériel affiché à l’écran, ou faire des exercices en ligne comme ceux qu’on trouve dans les sondages. On vous demandera aussi de participer activement à la discussion en ligne à l’aide d’une caméra Web. Pensez-vous avoir de la difficulté, pour une raison ou une autre, à lire les documents ou à participer à la discussion par vidéo?
CONCLURE L’ENTRETIEN SI LE RÉPONDANT SIGNALE UN PROBLÈME DE VISION OU D’AUDITION, UN PROBLÈME DE LANGUE PARLÉE OU ÉCRITE, S’IL CRAINT DE NE POUVOIR COMMUNIQUER EFFICACEMENT, SI L’UTILISATION D’UNE CAMÉRA WEB LUI POSE PROBLÈME, OU SI VOUS, EN TANT QU’INTERVIEWEUR, AVEZ DES DOITES QUANT À SA CAPACITÉ DE PARTICIPER EFFICACEMENT AUX DISCUSSIONS.
12. Avez-vous déjà participé à un groupe de discussion, à une entrevue ou à un sondage organisé à l’avance en contrepartie d’une somme d’argent?
Oui
CONTINUER
Non
PASSER À LA Q.16
13. À quand remonte le dernier groupe de discussion auquel vous avez participé?
14. À combien de groupes de discussion avez-vous participé au cours des cinq dernières années?
15. Quel était leur sujet, et vous rappelez-vous pour qui ou pour quelle organisation ces groupes étaient organisés?
TERMINER SI LE SUJET EST SEMBLABLE OU IDENTIQUE, OU SI L’ORGANISATION NOMMÉE EST LE GOUVERNEMENT DU CANADA
CRITÈRES DE RECRUTEMENT SUPPLÉMENTAIRES
Il me reste quelques dernières questions avant de vous donner les détails du groupe de discussion, comme l’heure et la date.
16. Laquelle des catégories suivantes décrit le mieux le revenu annuel total de votre ménage en 2022 – c’est-à-dire le revenu cumulatif de l’ensemble des membres de votre ménage avant impôt?
Moins de 20 000 $ |
CONTINUER |
20 000 $ à moins de 40 000 $ |
CONTINUER |
40 000 $ à moins de 60 000 $ |
CONTINUER |
60 000 $ à moins de 80 000 $ |
CONTINUER |
80 000 $ à moins de 100 000 $ |
CONTINUER |
100 000 $ à moins de 150 000 $ |
CONTINUER |
150 000 $ ou plus |
CONTINUER |
RÉPONSE SPONTANÉE : Préfère ne pas répondre |
REMERCIER ET CONCLURE |
ASSURER UN BON MÉLANGE, S’IL Y A LIEU.
17. Lequel ou lesquels des groupes raciaux ou culturels suivants vous décrivent le mieux? (Plusieurs choix possibles)
Blanc
Sud-asiatique (p. ex., indien, pakistanais, sri-lankais)
Chinois
Noir
Latino-américain
Philippin
Arabe
Asiatique du sud-est (p. ex., vietnamien, cambodgien, thaïlandais)
Coréen ou japonais
Autochtone
Autre groupe racial ou culturel (préciser)
RÉPONSE SPONTANÉE : Préfère ne pas répondre
ASSURER UN BON MÉLANGE.
18. Quel est le niveau de scolarité le plus élevé que vous avez atteint?
École primaire
Études secondaires partielles
Diplôme d’études secondaires ou l’équivalent
Certificat ou diplôme d’apprenti inscrit ou d’une école de métiers
Certificat ou diplôme d’un collège, cégep ou autre établissement non universitaire
Certificat ou diplôme universitaire inférieur au baccalauréat
Baccalauréat
Diplôme d’études supérieur au baccalauréat
RÉPONSE SPONTANÉE : Préfère ne pas répondre
ASSURER UN BON MÉLANGE.
19. [NE PAS DEMANDER] Sexe NOTER SELON VOTRE OBSERVATION.
Homme
Femme
ASSURER UNE PROPORTION ÉGALE D’HOMMES ET DE FEMMES DANS CHAQUE GROUPE.
20. Parmi les choix suivants, lequel décrit le mieux le secteur d’activité dans lequel vous travaillez?
Métier de la construction ou métier spécialisé
Administrations publiques
Agriculture, foresterie, pêche et chasse
Arts, spectacle et loisirs
Autres services, sauf les administrations publiques
Commerce de détail
Commerce de gros
Extraction minière, exploitation en carrière, et extraction de pétrole et de gaz
Fabrication
Finance et assurances
Gestion de sociétés et d’entreprises
Hébergement et services de restauration
Industrie de l'information et industrie culturelle
Services administratifs, services de soutien, services de gestion des déchets et services d’assainissement
Services d’enseignement
Services immobiliers et services de location et de location à bail
Services professionnels, scientifiques et techniques
Services publics
Soins de santé et assistance sociale
Transport et entreposage
Sans emploi
Aux études à temps plein
À la retraite
Autre situation ou autre secteur; veuillez préciser :
ASSURER UNE BONNE REPRÉSENTATION DES TYPES D’EMPLOI DANS CHAQUE GROUPE. PAS PLUS DE DEUX RÉPONDANTS PAR SECTEUR D’ACTIVITÉ. PAS D’ÉTUDIANTS ÉTRANGERS.
21. La discussion sera enregistrée sur bandes audio et vidéo, strictement aux fins de la recherche. Les enregistrements aideront nos chercheurs à rédiger leur rapport. Est-ce que vous consentez à ce qu’on vous enregistre sur bandes audio et vidéo?
Oui
Non
REMERCIER ET CONCLURE
INVITATION
J’aimerais vous inviter à ce groupe de discussion en ligne, qui aura lieu le [DONNER LA DATE ET L’HEURE EN FONCTION DU NOO DE GROUPE INDIQUÉ DANS LE TABLEAU, À LA PAGE 1]. La discussion durera deux heures et vous recevrez 125 $ pour votre participation. Ce montant vous sera envoyé par transfert électronique après la tenue du groupe de discussion.
Veuillez noter que des observateurs du gouvernement du Canada pourraient être présents au groupe et que la discussion sera enregistrée sur bande vidéo. En acceptant de participer, vous donnez votre consentement à ces modalités.
Est-ce que vous accepteriez de participer?
Oui
CONTINUER
Non
REMERCIER ET CONCLURE
Puis-je avoir votre nom complet, le numéro de téléphone où vous êtes le plus facile à joindre et votre adresse électronique, si vous en avez une, pour vous envoyer les détails au sujet du groupe?
Nom :
Numéro de téléphone :
Adresse courriel :
Vous recevrez un courrier électronique du [INSÉRER LE NOM DU RECRUITEUR] expliquant comment rejoindre le groupe en ligne. Si la connexion au système vous pose des difficultés, veuillez en aviser notre équipe de soutien technique à : support@thestrategiccounsel.com.
Nous vous prions de vous mettre en ligne au moins 15 minutes avant l’heure prévue, afin d’avoir le temps de vous installer et d’obtenir l’aide de notre équipe de soutien en cas de problèmes techniques. Veuillez également redémarrer votre ordinateur avant de vous joindre au groupe.
Vous pourriez devoir lire des documents au cours de la discussion. Si vous utilisez des lunettes, assurez-vous de les avoir à portée de main durant la rencontre. Vous aurez également besoin d’un stylo et de papier pour prendre des notes.
Ce rendez-vous est un engagement ferme. Si vous pensez ne pas pouvoir participer pour des raisons personnelles ou professionnelles, veuillez m’en aviser dès maintenant et nous conserverons votre nom pour une étude ultérieure. Enfin, si jamais vous n’êtes pas en mesure de participer, veuillez nous prévenir le plus rapidement possible au [1-800-xxx-xxxx] pour que nous puissions trouver quelqu’un pour vous remplacer.
Merci de votre temps.
RECRUTEMENT FAIT PAR : ____________________
DATE DU RECRUTEMENT : __________________
Bureau du Conseil privé
Questionnaire de recrutement – janvier 2024
Groupes en français
Résumé des consignes de recrutement
Caractéristiques des groupes de discussion:
GROUPE |
DATE |
HEURE (HNE) |
HEURE (LOCALE) |
LIEU |
COMPOSITION DU GROUPE |
MODÉRATEUR |
2 |
10 janvier |
6:00-8:00 |
6:00-8:00 (HNE) |
Bas-Saint-Laurent/Gaspésie/Côte-Nord Regions |
Population générale |
MP |
5 |
17 janvier |
6:00-8:00 |
6:00-8:00 (HNE) |
Québec |
Étudiants universitaires |
MP |
8 |
24 janvier |
6:00-8:00 |
6:00-8:00 (HNE) |
Grande région de Montréal |
Canadiens/canadiennes qui soignent les enfants et les parents âgés |
MP |
Questionnaire de recrutement
INTRODUCTION
Bonjour, je m’appelle [NOM DU RECRUTEUR]. Je vous téléphone du Strategic Counsel, une entreprise nationale de recherche sur l’opinion publique, pour le compte du gouvernement du Canada. / Hello, my name is [RECRUITER NAME]. I’m calling from The Strategic Counsel, a national public opinion research firm, on behalf of the Government of Canada.
Préféreriez-vous continuer en français ou en anglais? / Would you prefer to continue in English or French?
[CONTINUER DANS LA LANGUE PRÉFÉRÉE]
NOTER LA LANGUE ET CONTINUER
Français
CONTINUER
Anglais
PASSER AU QUESTIONNAIRE ANGLAIS
Nous organisons, pour le compte du gouvernement du Canada, une série de groupes de discussion vidéo en ligne afin d’explorer des questions d’actualité qui intéressent les Canadiens.
La rencontre prendra la forme d’une table ronde animée par un modérateur expérimenté. Les participants recevront un montant d’argent en remerciement de leur temps.
Votre participation est entièrement volontaire et toutes vos réponses seront confidentielles. Nous aimerions simplement connaître vos opinions : personne n’essaiera de vous vendre quoi que ce soit ou de promouvoir des produits. Notre rapport sur cette série de groupes de discussion n’attribuera aucun commentaire à une personne en particulier.
Avant de vous inviter à participer, je dois vous poser quelques questions qui nous permettront de former des groupes suffisamment diversifiés. Puis-je vous poser quelques questions?
Oui
CONTINUER
Non
REMERCIER ET CONCLURE
QUESTIONS DE SÉLECTION
1. Est-ce que vous ou une personne de votre ménage avez travaillé pour l’un des types d’organisations suivants au cours des cinq dernières années?
Une société d’études de marché
REMERCIER ET CONCLURE
Une agence de commercialisation, de marque ou de publicité
REMERCIER ET CONCLURE
Un magazine ou un journal
REMERCIER ET CONCLURE
Un ministère ou un organisme gouvernemental fédéral, provincial ou territorial
REMERCIER ET CONCLURE
Un parti politique
REMERCIER ET CONCLURE
Dans les relations publiques ou les relations avec les médias
REMERCIER ET CONCLURE
Dans le milieu de la radio ou de la télévision
REMERCIER ET CONCLURE
Non, aucune de ces réponses
CONTINUER
1a. POUR TOUS LES LIEUX : Êtes-vous un ou une employé(e) retraité(e) du gouvernement du Canada?
Oui
REMERCIER ET CONCLURE
Non
CONTINUER
2. Quelle est la première langue que vous avez apprise lorsque vous étiez enfant et que vous parlez toujours couramment aujourd’hui?
Anglais
REMERCIER ET CONCLURE
Français
CONTINUER
Autre [Préciser ou non la langue, selon les besoins de l’étude]
REMERCIER ET CONCLURE
Préfère ne pas répondre
REMERCIER ET CONCLURE
3. Dans quelle ville habitez-vous?
LIEU |
VILLES |
|
Bas-Saint-Laurent/Gaspésie/Côte-Nord Regions |
Les villes peuvent notamment comprendre : Bas-Saint-Laurent : Rimouski, Rivière du Loup, Matane Gaspésie : Gaspé, Chandler, Sainte-Anne-des-Monts Côte-Nord : Sept-Îles, Baie-Comeau ASSURER UNE BONNE REPRÉSENTATION DES VILLES DE LA RÉGION. PAS PLUS DE DEUX PARTICIPANTS PAR VILLE. |
CONTINUER – GROUPE 2 |
Québec |
Les villes peuvent notamment comprendre (mais ne sont pas limité à) : Montréal, Gatineau, Ville de Québec, Saguenay, Sherbrooke, Trois-Rivières, Saint-Jérôme, Chicoutimi – Jonquière, Saint-Jean-sur-Richelieu, Chateauguay, Drummondville, Granby, Saint-Hyacinthe ASSURER UNE BONNE REPRÉSENTATION DES VILLES DE LA RÉGION. |
CONTINUER – GROUPE 5 |
Grande région de Montréal (GRM) |
Les villes peuvent notamment comprendre : Montréal, Laval, Longueuil, Terrebonne, Brossard, Saint-Jérôme, Blainville, Mirabel, Dollard-des-Ormeaux PAS PLUS DE DEUX PARTICIPANTS DE LA VILLE DE MONTRÉAL. ASSURER UNE BONNE REPRÉSENTATION DES VILLES DANS CHAQUE LIEU. |
CONTINUER – GROUPE 8 |
RÉPONSE SPONTANÉE Préfère ne pas répondre |
REMERCIER ET CONCLURE |
4. Depuis combien de temps habitez-vous à [INSÉRER LE NOM DE LA VILLE]? NOTER LE NOMBRE D’ANNÉES.
Moins de deux ans |
REMERCIER ET CONCLURE |
Deux ans ou plus |
CONTINUER |
Ne sais pas/Préfère ne pas répondre |
REMERCIER ET CONCLURE |
5. Seriez-vous prêt/prête à m’indiquer votre tranche d’âge dans la liste suivante?
Moins de 18 ans |
SI POSSIBLE, DEMANDER À PARLER À UNE PERSONNE DE 18 ANS OU PLUS ET REFAIRE L’INTRODUCTION. SINON, REMERCIER ET CONCLURE. |
18 à 24 ans |
CONTINUER |
25 à 35 ans |
|
36 à 44 ans |
|
45 à 54 ans |
|
55 ans ou plus |
|
RÉPONSE SPONTANÉE Préfère ne pas répondre |
REMERCIER ET CONCLURE |
ASSURER UNE BONNE REPRÉSENTATION D’ÂGES DANS CHAQUE GROUPE, S’IL Y A LIEU. LE GROUPE 5 FAUSSERA PLUS JEUNE.
6. DEMANDER SEULEMENT POUR LE GROUPE 5 Êtes-vous actuellement inscrit/inscrite à un programme universitaire?
Oui |
CONTINUER |
Non |
REMERCIER ET CONCLURE |
Ne sais pas/Préfère ne pas répondre |
6a. DEMANDER SEULEMENT POUR LE GROUPE 5 Dans lequel des établissements d’enseignement postsecondaire suivants êtes-vous inscrit/inscrite?
Université – au premier cycle |
CONTINUER |
Université – aux cycles supérieurs |
ASSURER UN BON MÉLANGE.
7. DEMANDER SEULEMENT POUR LE GROUPE 8 Qui sont les membres résidant dans votre ménage?
Parent(s) |
SI LA REPONSE EST ENFANT(S) 0-17 ANS ET PARENT(S) - CONTINUER À Q7.a |
Enfant(s) 0-5 ans |
|
Enfant(s) 6-11 ans |
|
Enfant(s) 12-17 ans |
|
Enfant(s) 18 ans ou plus |
REMERCIER ET CONCLURE |
Autre |
|
Ne sais pas/Préfère ne pas répondre |
7a. DEMANDER SEULEMENT POUR LE GROUPE 8 Le parent ou les parents qui résident dans votre ménage se situent dans quelle tranche d’âge dans la liste suivante LIRE LA LISTE
65-69 ans |
REMERCIER ET CONCLURE |
70-74 ans |
CONTINUER |
75-79 ans |
|
80-84 ans |
|
85-89 ans |
|
90 ans ou plus |
|
Aucune de ces options |
REMERCIER ET CONCLURE |
RÉPONSE SPONTANÉE Préfère ne pas répondre |
LIMITER LE NOMBRE DE PERSONNES QUI DISENT « 70-74 ANS ». ASSURER UN BON MÉLANGE D’ÂGES.
8.
DEMANDER A TOUS Êtes-vous actuellement propriétaire ou
locataire de votre résidence principale?
ECLAIRCISSEMENT
AU BESOIN : Vous êtes considéré comme propriétaire même si
vous avez une dette hypothécaire active.
Propriétaire |
CONTINUER |
Locataire |
CONTINUER |
RÉPONSE SPONTANÉE Habitant au domicile parentale |
CONTINUER |
RÉPONSE SPONTANÉE Autre, veuiller précisez : |
CONTINUER |
RÉPONSE SPONTANÉE Ne sais pas/Préfère ne pas répondre |
REMERCIER ET CONCLURE |
9. Parmi les choix suivants, lequel décrit le mieux la résidence dont vous êtes actuellement [propriétaire/locataire]?
Condo
CONTINUER
Apartement
CONTINUER
Maison unifamiliale
CONTINUER
Maison en rangée
CONTINUER
Autre, veuillez préciser :________
CONTINUER
ASSURER UN BON MÉLANGE.
10. Est-ce que vous connaissez le concept du « groupe de discussion » ?
Oui
CONTINUER
Non
EXPLIQUER QUE : « un groupe de discussion se compose de six à huit participants et d’un modérateur. Au cours d’une période de deux heures, les participants sont invités à discuter d’un éventail de questions reliées au sujet abordé ».
11. Dans le cadre du groupe de discussion, on vous demandera de participer activement à une conversation. En pensant à la manière dont vous interagissez lors de discussions en groupe, quelle note vous donneriez-vous sur une échelle de 1 à 5 si 1 signifie « j’ai tendance à ne pas intervenir et à écouter les autres parler » et 5, « je suis habituellement une des premières personnes à parler »?
1-2
REMERCIER ET CONCLURE
3-5
CONTINUER
12.Étant donné que ce groupe se réunira en ligne, vous aurez besoin, pour participer, d’un accès Internet haut débit et d’un ordinateur muni d’une caméra Web, d’un microphone et d’un haut-parleur en bon état de marche. CONFIRMER LES POINTS CI-DESSOUS. METTRE FIN À L’APPEL SI NON À L’UN DES TROIS.
13. Avez-vous utilisé des logiciels de réunion en ligne tels que Zoom, Webex, Microsoft Teams, Google Hangouts/Meet, etc., au cours des deux dernières années?
Oui
CONTINUER
Non
CONTINUER
14. Sur une échelle de 1 à 5 signifie que vous n’êtes pas du tout habile et 5 que vous êtes très habile, comment évaluez-vous votre capacite à utiliser seul(e) les plateformes de réunion en ligne?
1-2
REMERCIER ET CONCLURE
3-5
CONTINUER
15. Au cours de la discussion, vous pourriez devoir lire ou visionner du matériel affiché à l’écran, ou faire des exercices en ligne comme ceux qu’on trouve dans les sondages. On vous demandera aussi de participer activement à la discussion en ligne à l’aide d’une caméra Web. Pensez-vous avoir de la difficulté, pour une raison ou une autre, à lire les documents ou à participer à la discussion par vidéo?
CONCLURE L’ENTRETIEN SI LE RÉPONDANT SIGNALE UN PROBLÈME DE VISION OU D’AUDITION, UN PROBLÈME DE LANGUE PARLÉE OU ÉCRITE, S’IL CRAINT DE NE POUVOIR COMMUNIQUER EFFICACEMENT, SI L’UTILISATION D’UNE CAMÉRA WEB LUI POSE PROBLÈME, OU SI VOUS, EN TANT QU’INTERVIEWEUR, AVEZ DES DOITES QUANT À SA CAPACITÉ DE PARTICIPER EFFICACEMENT AUX DISCUSSIONS.
16. Avez-vous déjà participé à un groupe de discussion, à une entrevue ou à un sondage organisé à l’avance en contrepartie d’une somme d’argent?
Oui
CONTINUER
Non
PASSER À LA Q.20
17.À quand remonte le dernier groupe de discussion auquel vous avez participé?
18. À combien de groupes de discussion avez-vous participé au cours des cinq dernières années?
19. Quel était leur sujet, et vous rappelez-vous pour qui ou pour quelle organisation ces groupes étaient organisés?
TERMINER SI LE SUJET EST SEMBLABLE OU IDENTIQUE, OU SI L’ORGANISATION NOMMÉE EST LE GOUVERNEMENT DU CANADA
CRITÈRES DE RECRUTEMENT SUPPLÉMENTAIRES
Il me reste quelques dernières questions avant de vous donner les détails du groupe de discussion, comme l’heure et la date.
20. Laquelle des catégories suivantes décrit le mieux le revenu annuel total de votre ménage en 2023 – c’est-à-dire le revenu cumulatif de l’ensemble des membres de votre ménage avant impôt?
Moins de 20 000 $ |
CONTINUER |
20 000 $ à moins de 40 000 $ |
CONTINUER |
40 000 $ à moins de 60 000 $ |
CONTINUER |
60 000 $ à moins de 80 000 $ |
CONTINUER |
80 000 $ à moins de 100 000 $ |
CONTINUER |
100 000 $ à moins de 150 000 $ |
CONTINUER |
150 000 $ ou plus |
CONTINUER |
RÉPONSE SPONTANÉE : Préfère ne pas répondre |
REMERCIER ET CONCLURE |
ASSURER UN BON MÉLANGE, S’IL Y A LIEU. LE GROUPE 5 FAUSSERA PLUS BAS.
21. Lequel ou lesquels des groupes raciaux ou culturels suivants vous décrivent le mieux? (Plusieurs choix possibles)
Blanc
Sud-asiatique (p. ex., indien, pakistanais, sri-lankais)
Chinois
Noir
Latino-américain
Philippin
Arabe
Asiatique du sud-est (p. ex., vietnamien, cambodgien, thaïlandais)
Coréen ou japonais
Autochtone
Autre groupe racial ou culturel (préciser)
RÉPONSE SPONTANÉE : Préfère ne pas répondre
ASSURER UN BON MÉLANGE.
22. Quel est le niveau de scolarité le plus élevé que vous avez atteint?
École primaire
Études secondaires partielles
Diplôme d’études secondaires ou l’équivalent
Certificat ou diplôme d’apprenti inscrit ou d’une école de métiers
Certificat ou diplôme d’un collège, cégep ou autre établissement non universitaire
Certificat ou diplôme universitaire inférieur au baccalauréat
Baccalauréat
Diplôme d’études supérieur au baccalauréat
RÉPONSE SPONTANÉE : Préfère ne pas répondre
ASSURER UN BON MÉLANGE.
23. [NE PAS DEMANDER] Sexe NOTER SELON VOTRE OBSERVATION.
Homme
Femme
ASSURER UNE PROPORTION ÉGALE D’HOMMES ET DE FEMMES DANS CHAQUE GROUPE.
24. Parmi les choix suivants, lequel décrit le mieux le secteur d’activité dans lequel vous travaillez?
Métier de la construction ou métier spécialisé
Administrations publiques
Agriculture, foresterie, pêche et chasse
Arts, spectacle et loisirs
Autres services, sauf les administrations publiques
Commerce de détail
Commerce de gros
Extraction minière, exploitation en carrière, et extraction de pétrole et de gaz
Fabrication
Finance et assurances
Gestion de sociétés et d’entreprises
Hébergement et services de restauration
Industrie de l'information et industrie culturelle
Services administratifs, services de soutien, services de gestion des déchets et services d’assainissement
Services d’enseignement
Services immobiliers et services de location et de location à bail
Services professionnels, scientifiques et techniques
Services publics
Soins de santé et assistance sociale
Transport et entreposage
Sans emploi
Aux études à temps plein
À la retraite
Autre situation ou autre secteur; veuillez préciser :
ASSURER UNE BONNE REPRÉSENTATION DES TYPES D’EMPLOI DANS CHAQUE GROUPE. PAS PLUS DE DEUX RÉPONDANTS PAR SECTEUR D’ACTIVITÉ. PAS D’ÉTUDIANTS ÉTRANGERS.
25. La discussion sera enregistrée sur bandes audio et vidéo, strictement aux fins de la recherche. Les enregistrements aideront nos chercheurs à rédiger leur rapport. Est-ce que vous consentez à ce qu’on vous enregistre sur bandes audio et vidéo?
Oui
Non
REMERCIER ET CONCLURE
INVITATION
J’aimerais vous inviter à ce groupe de discussion en ligne, qui aura lieu le [DONNER LA DATE ET L’HEURE EN FONCTION DU NOO DE GROUPE INDIQUÉ DANS LE TABLEAU, À LA PAGE 1]. La discussion durera deux heures et vous recevrez 125 $ pour votre participation. Ce montant vous sera envoyé par transfert électronique après la tenue du groupe de discussion.
Veuillez noter que des observateurs du gouvernement du Canada pourraient être présents au groupe et que la discussion sera enregistrée sur bande vidéo. En acceptant de participer, vous donnez votre consentement à ces modalités.
Est-ce que vous accepteriez de participer?
Oui
CONTINUER
Non
REMERCIER ET CONCLURE
Puis-je avoir votre nom complet, le numéro de téléphone où vous êtes le plus facile à joindre et votre adresse électronique, si vous en avez une, pour vous envoyer les détails au sujet du groupe?
Nom :
Numéro de téléphone :
Adresse courriel :
Vous recevrez un courrier électronique du [INSÉRER LE NOM DU RECRUITEUR] expliquant comment rejoindre le groupe en ligne. Si la connexion au système vous pose des difficultés, veuillez en aviser notre équipe de soutien technique à : support@thestrategiccounsel.com.
Nous vous prions de vous mettre en ligne au moins 15 minutes avant l’heure prévue, afin d’avoir le temps de vous installer et d’obtenir l’aide de notre équipe de soutien en cas de problèmes techniques. Veuillez également redémarrer votre ordinateur avant de vous joindre au groupe.
Vous pourriez devoir lire des documents au cours de la discussion. Si vous utilisez des lunettes, assurez-vous de les avoir à portée de main durant la rencontre. Vous aurez également besoin d’un stylo et de papier pour prendre des notes.
Ce rendez-vous est un engagement ferme. Si vous pensez ne pas pouvoir participer pour des raisons personnelles ou professionnelles, veuillez m’en aviser dès maintenant et nous conserverons votre nom pour une étude ultérieure. Enfin, si jamais vous n’êtes pas en mesure de participer, veuillez nous prévenir le plus rapidement possible au [1-800-xxx-xxxx] pour que nous puissions trouver quelqu’un pour vous remplacer.
Merci de votre temps.
RECRUTEMENT FAIT PAR : ____________________
DATE DU RECRUTEMENT : __________________
MASTER MODERATOR’S GUIDE
DECEMBER 2023
INTRODUCTION (10 minutes) All locations
GOVERNMENT OF CANADA IN THE NEWS (5-25 minutes) All locations
Vancouver Middle Class Cost of Living Concerned The Government of Canada has announced steps it is taking to help tackle high grocery costs.
Vancouver Middle Class Cost of Living Concerned [SHOW ON SCREEN]
The Government of Canada is working to stabilize rising groceries prices by:
PERFORMANCE AND PRIORITIES (15-50 minutes) All locations
[[Now shifting away from the Government of Canada’s work to help tackle high grocery costs/ Now we’re going to move away from Government of Canada symbols and] [Thinking broadly about the Government of Canada …]]
Vancouver Middle Class Cost of Living Concerned CLARIFY AS NEEDED: “Densification” is the process of increasing the number of homes in a given area, typically by building more housing units or adding to existing structures.
Vancouver Middle Class Cost of Living Concerned The Government of Canada’s Housing Accelerator Fund provides money to municipalities that agree to cut red-tape to build more homes faster. This money can be used for a range of things, including investing in local infrastructure projects needed to help support growing communities.
CARBON PRICING (60 minutes) Mid-Size & Major Centres Atlantic Canada
CLARIFY: The Government of Canada is undertaking several measures to reduce carbon pollution. These measures include setting a price on carbon pollution, setting clean fuel standards, investing in renewable energy and clean technologies, and investing in energy efficiency programs. For today, we’ll be focusing on the first measure: setting a price on carbon pollution.
Recently the Government of Canada made a few changes to the carbon pricing system. But first, I’m just going to explain how the system works broadly.
SHOW ON SCREEN:
There are two parts to carbon pollution pricing – a fuel charge, which applies to things like oil and gas, and a separate system for industry. In provinces where the federal fuel charge applies, all direct proceeds are returned to Canadians, mostly through the pollution price rebate, also known as the Climate Action Incentive payments (CAIP), to households. Most households receive more money back through these payments than they pay on the fuel charge.
The goal of this system is to encourage people to reduce their emissions, while also giving them the flexibility to decide when and how to do it. The idea is that the more changes a household makes (e.g., using different modes of transportation, switching from a natural gas furnace to an electric heat pump), the more they will save by not having to pay the fuel charge. Rebate amounts are based on the number of individuals in a household, not how much energy a household uses, and most households receive more money back through the pollution price rebate than they pay on the fuel charge.
[SHOW OF HANDS FOR EACH] Does anyone here heat their home using….
As you may have heard, the Government of Canada recently announced that it is pausing the carbon pollution price on home heating oil until April 1, 2027.
SHOW ON SCREEN
When the Government of Canada announced the carbon pollution price pause on home heating oil, it also announced the following:
SHOW ON SCREEN:
For residents of small and rural communities, the pollution price rebate initially included a rural supplement of 10% (i.e., a 10% top up to their payments), since Canadians in these communities don’t necessarily have the same options available to reduce their emissions, particularly when it comes to transportation.
On October 26, 2023, the Government of Canada announced it would be doubling the rural top-up for pollution price rebates from 10% to 20%, starting April 2024, in recognition of rural Canadians’ different energy needs – for example having to commute longer distances and having fewer available alternatives like public transit.
HEALTHCARE (15 minutes) Mid-Size & Major Centres Atlantic Canada, Manitoba
SHOW ON SCREEN:
The Government of Canada announced five priority areas in healthcare:
HOUSING (60 minutes) Hamilton Renters
When you were recruited for this focus group, you indicated that you currently rent the place where you live. Could I confirm quickly with you now, using a show of hands, that is still the case?
When you were recruited for this focus group, you indicated that you currently rent the place where you live. Could I confirm quickly with you now, using a show of hands, that is still the case?
The Government of Canada has announced steps it is taking to help build more housing …
[SHOW ON SCREEN]
The Housing Accelerator Fund is a fund designed to help cut red tape and incentivize municipalities to get the construction of new homes across Canada started more quickly. In addition to this, the Government of Canada has announced it is:
I’m now going to show you various housing initiatives from the Government of Canada. There are a few different categories, and we’ll go through each category individually.
SHOW ON SCREEN
OPIOIDS (20 minutes) Hamilton Renters
Moving on to a different topic …
CLARIFY: Through the Substance Use and Addictions Program (SUAP), the Government of Canada is funding projects that address the harms associated with substance use.
More specifically, through this program, the Government of Canada is funding safer supply and consumption site services, and they are also funding projects that focus on things like overdose prevention, education, detox support, peer support, outreach, mentorship, mental health supports, among other initiatives.
MIDDLE CLASS (25 minutes) Vancouver Middle Class Cost of Living Concerned
When we asked you to participate in this group, each of you identified as being part of the middle class…
I'm now going to share something with you on the screen …
[SHOW ON SCREEN]
What else can the Government of Canada do to support the middle class?
UKRAINE (60 minutes) Manitoba, National Capital Region Quebec
We’re going to use the chat function for the next question. Please take a minute now to locate the chat function and ensure that you have selected [moderator] as the recipient.
CLARIFY: President Zelenskyy recently addressed the House of Commons in Canada. During this visit, the Government of Canada committed to providing $650 million in financial and military aid over three years, which will include supplying Ukraine with 50 armored vehicles made in Canada.
CLARIFY: The Canada-Ukraine Free Trade Agreement is designed to improve the business relationship between Canada and Ukraine. It does this by giving special treatment to goods traded between the two countries and by setting up new rules for trading services and investment. The agreement now has added sections that focus on fair trade, which includes support for smaller businesses, ensuring trade benefits both men and women equally, and benefits Indigenous Peoples. This agreement is intended to support Ukraine as it rebuilds its economy after the invasion by Russia.
GC WORD MARK (20 minutes) National Capital Region Quebec
I’m now going to share something with you on screen …
Show the “Canada” wordmark ON SCREEN
I want to ask you what this symbol means in general and also what it means to you personally.
I’m now going to play a jingle for you. Please ensure your audio is turned up so you can hear it.
Play first 4 notes of O-Canada (musical signature)
SUPPLEMENTAL FOODS SOCIAL MEDIA POSTS (30 minutes) GTA Homeowners Seeking Mortgage Renewal in the Next 3 Years
We have two social media posts to show you related to supplemental foods. Tech support will share each post one at a time, then side-by-side. Once everyone has had a chance to review them, we will then discuss your reactions together.
SHOW ON SCREEN: Moderator to display each post one at a time on screen, then show both at the same time
Alternate messages
We have some additional social media messages we would like to share that could be used with the graphics we reviewed already or in other posts.
SHOW ON SCREEN: Moderator to show alternate messages.
INTEREST RATES (10 minutes) GTA Homeowners Seeking Mortgage Renewal in the Next 3 Years
Now I’d like to move away from social media posts and talk about housing…
CLARIFY: To confirm, the Bank of Canada sets the key interest rate.
MORTGAGE RENEWAL (60 minutes) GTA Homeowners Seeking Mortgage Renewal in the Next 3 Years
When we asked you to join our discussion this evening, each of you said you were seeking to renew your mortgage within the next three years …
We’re going to use the chat function for the next question. Please take a minute now to locate the chat function and ensure that you have selected [moderator] as the recipient.
PROMPT:
In its Fall Economic Statement, the Government of Canada announced the Canadian Mortgage Charter. The charter outlines guidelines and expectations for mortgage lenders to offer reasonable and tailored assistance to borrowers in need. It aims to ensure that those struggling with mortgage payments get timely and fair support from their mortgage lender, using all available resources to help them during tough times.
We’ll now go through specific elements of the Charter …
SHOW ON SCREEN:
The Canadian Mortgage Charter
Canadians can expect the following:
CONCLUSION (10 minutes) All locations
MASTER MODERATOR’S GUIDE
JANUARY 2024
INTRODUCTION (10 minutes) All locations
GOVERNMENT OF CANADA IN THE NEWS (5-15 minutes) Atlantic Canada Aspiring Homeowners, Bas-Saint-Laurent/Gaspésie/Côte-Nord, Alberta Parents of Children Under 12, Surrey, Quebec University Students, Mid-Size and Major Centres Manitoba Lower Income Facing Financial Pressures, Yukon, GMA, Niagara Region, GTA, Atlantic Canada, BC Aspiring Homeowners
GMA PROMPT: The Government of Canada has announced a temporary 2-year cap on new international student study permits. With this cap, the Government of Canada is expecting 364,000 approved study permits in 2024, a decrease of 35% from 2023.
HEAT PUMPS (20 minutes) Atlantic Canada Aspiring Homeowners
CLARIFY: In addition to increasing the funding available to households, the Government of Canada will provide an upfront payment of $250 for low- to median-income households who heat their homes with oil and want to make the switch to a heat pump.
CLARIFY: Soon, the Government of Canada will begin sending out these payments to Canadians who qualify and have signed up for a heat pump.
Heat Pump Bonus
Heat Pump Cheque
HOUSING PLAN (60-80 MINUTES) Atlantic Canada Aspiring Homeowners, Bas-Saint-Laurent/Gaspésie/Côte-Nord, Alberta Parents of Children Under 12, Surrey, Quebec University Students, Mid-Size and Major Centres Manitoba Lower Income Facing Financial Pressures, Yukon, GMA, Niagara Region, BC Aspiring Homeowners
Atlantic Canada Aspiring Homeowners, Bas-Saint-Laurent/Gaspésie/Côte-Nord, Alberta Parents of Children Under 12, Surrey, Quebec University Students, Mid-Size and Major Centres Manitoba Lower Income Facing Financial Pressures, Yukon, GMA, Niagara Region, BC Aspiring Homeowners The Government of Canada is in the process of updating its housing plan and I would like to share with you some of the items it is considering.
SHOW ON SCREEN:
The items the Government of Canada is considering for its housing plan include:
POLL: I’m going to show you a poll. I’d like you to select which two items you think are most important in making housing more affordable. You may select up to two items.
Atlantic Canada Aspiring Homeowners, Bas-Saint-Laurent/Gaspésie/Côte-Nord, Alberta Parents of Children Under 12, Surrey, Quebec University Students, Mid-Size and Major Centres Manitoba Lower Income Facing Financial Pressures, Yukon, GMA, Niagara Region, BC Aspiring Homeowners MODERATOR TO GO THROUGH EACH SELECTION: Why did you make these selections?
Atlantic Canada Aspiring Homeowners, Bas-Saint-Laurent/Gaspésie/Côte-Nord, Alberta Parents of Children Under 12 CLARIFY: As you might imagine, in order to accomplish the objectives in its housing plan, the federal government might have to increase the amount it spends on housing.
Atlantic Canada Aspiring Homeowners, Bas-Saint-Laurent/Gaspésie/Côte-Nord, Alberta Parents of Children Under 12, Surrey, Quebec University Students, Mid-Size and Major Centres Manitoba Lower Income Facing Financial Pressures, Yukon, GMA, Niagara Region, BC Aspiring Homeowners We have just spent a lot of time talking about the substance of the federal government’s housing plan. [Now, I would like to turn our attention briefly to some of the language used in the plan.]
Atlantic Canada Aspiring Homeowners, Bas-Saint-Laurent/Gaspésie/Côte-Nord, Alberta Parents of Children Under 12, Surrey, Quebec University Students, Mid-Size and Major Centres Manitoba Lower Income Facing Financial Pressures, Yukon, GMA, Niagara Region, BC Aspiring Homeowners I’d like to now share with you some additional proposed titles for the Government of Canada’s Housing and then we’ll conduct a poll.
POLL: First, I’ll share the proposed titles on screen with you and read through each. When we launch the poll, I’d like you to select which title you prefer for the Government of Canada’s housing plan. Please select one only. TECH SUPPORT TO SHARE TITLES ON SCREEN AND MODERATOR TO READ THROUGH PRIOR TO CONDUCTING POLL.
Solving the Housing Crisis: Canada’s Housing Plan
Building Canada: Canada’s renewed Housing Plan
The Blueprint: Canada’s 2030 Housing Plan
Canada’s Enhanced Housing Plan
A Road to Home
MODERATOR TO GO THROUGH EACH SELECTION:
COMMUNITY CHALLENGES (10-15 minutes) Bas-Saint-Laurent/Gaspésie/Côte-Nord, Yukon, Niagara Region
Now I’d like to focus on your local community…
PERFORMANCE AND PRIORITIES (10 minutes) Alberta Parents of Children Under 12, Surrey, Quebec University Students, Mid-Size and Major Centres Manitoba Lower Income Facing Financial Pressures, GTA, Atlantic Canada, BC Aspiring Homeowners
Atlantic Canada PROMPT: Yesterday, the Government of Canada sent a letter calling on the Competition Bureau to start using its new powers to help stabilize grocery prices.
BUDGET (30 minutes) Surrey, Quebec University Students, Mid-Size and Major Centres Manitoba Lower Income Facing Financial Pressures, Yukon, GMA, Niagara Region, GTA, Atlantic Canada, BC Aspiring Homeowners
As you may be aware, the Government of Canada will soon be introducing a new budget outlining their spending priorities for the next fiscal year.
POLL: I’m going to show you another poll. I’d like you to select which items you think the Government of Canada should prioritize in the upcoming budget. You may select up to three items. TECH SUPPORT TO SHARE TITLES ON SCREEN AND MODERATOR TO READ THROUGH PRIOR TO CONDUCTING POLL.
Affordability/Cost of living
Supporting the middle class
Unlocking pathways to the middle class
Growing the housing supply
More opportunities for good careers
Long-term economic growth through clean tech and energy
Helping Canadians save for retirement
Protecting seniors’ benefits
Fighting climate change
Maintaining a responsible plan for government spending
Improving the healthcare system
Raising taxes on the wealthiest Canadians
MODERATOR TO GO THROUGH EACH SELECTION:
COMMUNITY SAFETY (30 minutes) GTA
PROMPT: The Government of Canada is organizing a National Summit on Combatting Auto Theft. This summit will gather various groups, like government officials, law enforcement, and community leaders, to develop a coordinated response to auto theft. The focus will be on short and long-term solutions involving policing, border security, and other efforts that combat organized crime.
IMMIGRATION (30 minutes) GTA
PROMPT: The Government of Canada has announced a temporary 2-year cap on new international student study permits. With this cap, the Government of Canada is expecting 364,000 approved study permits in 2024, a decrease of 35% from 2023.
HEALTH CARE (20 minutes) Atlantic Canada
CARBON PRICING (35 minutes) Atlantic Canada
Moving on to other Government of Canada initiatives …
SHOW ON SCREEN
Newfoundland and Labrador, PEI, and Nova Scotia began using the federal carbon pricing system July 1, 2023. New Brunswick also began using the carbon pricing system’s federal fuel charge, but they continued to use their own system for industry.
Under the federal system, all proceeds collected from the price on carbon pollution in each province will stay in that province. Using Newfoundland as an example - 90% of proceeds will be returned directly to Newfoundlanders through a rebate. A family of 4 will receive about $1,312 each year, with payments going out quarterly, or every three months. The other 10 per cent will be used to support certain small businesses and Indigenous groups, as well as farmers.
Residents of small and rural communities receive an extra 10% top-up beyond the base rebate amount. Starting April 2024, the Government will double the rural top-up to 20%, because of the increased energy needs of rural residents and their reduced access to transportation options.
MODERATOR INFO IF NEEDED:
ANNUAL AMOUNTS FOR A FAMILY OF 4 PER PROVINCE:
NL: $1,312
NB: $736
NS: $992
PEI: $960
CONCLUSION (5 minutes) All Locations
GUIDE DU MODÉRATEUR
Décembre 2023
INTRODUCTION (10 minutes) Tous les lieux
LE GOUVERNEMENT DU CANADA DANS L’ACTUALITÉ (5-25 minutes) Tous les lieux
Personnes de la classe moyenne préoccupées par le coût de la vie vivant à Vancouver Le gouvernement du Canada a annoncé les mesures qu’il entend prendre pour aider à faire face aux coûts élevés des produits d’épicerie…
[AFFICHER À L’ÉCRAN]
Le gouvernement du Canada s’emploie à stabiliser la hausse des prix des produits d’épicerie par les moyens suivants :
PRIORITÉS ET PERFORMANCE (15-50 minutes) Tous les lieux
Délaissons maintenant les efforts déployés par le gouvernement du Canada pour aider à faire face à l’augmentation du coût des aliments/Laissons maintenant de côté les symboles du gouvernement du Canada pour parler du gouvernement fédéral de manière plus générale…
Personnes de la classe moyenne préoccupées par le coût de la vie vivant à Vancouver FOURNIR DES ÉCLAIRCISSEMENTS AU BESOIN : Le terme « densification » désigne le processus visant à augmenter le nombre de logements dans une zone donnée, généralement en construisant davantage d’unités d’habitation ou en agrandissant les structures existantes.
Personnes de la classe moyenne préoccupées par le coût de la vie vivant à Vancouver Par l’intermédiaire du Fonds pour accélérer la construction de logements, le gouvernement du Canada accorde du financement aux collectivités consentant à réduire leurs formalités administratives pour permettre la construction d’un plus grand nombre de logements plus rapidement. Ces fonds peuvent servir à diverses fins, notamment à financer des projets d’infrastructure locaux nécessaires au soutien de collectivités en expansion.
TARIFICATION DU CARBONE (60 minutes) Centres de taille moyenne et grands centres du Canada atlantique
FOURNIR LES ÉCLAIRCISSEMENTS SUIVANTS : Le gouvernement du Canada prend plusieurs mesures pour réduire la pollution par le carbone. Au nombre de ces mesures, la tarification de la pollution par le carbone, l’établissement de normes pour les combustibles propres, l’investissement dans des programmes d’efficacité énergétique. Nous allons aujourd’hui nous concentrer sur la première mesure : la tarification de la pollution par le carbone.
Le gouvernement du Canada a récemment apporté quelques modifications au système de tarification du carbone. Mais je vais d’abord vous expliquer le fonctionnement général de ce système.
AFFICHER À L’ÉCRAN :
La tarification du carbone comprend deux parties — une redevance sur les combustibles et un système pour les industries. Dans les provinces dans lesquelles s’applique la redevance sur les combustibles, tous les produits issus de la tarification par le carbone sont reversés aux Canadiens, principalement sous forme de remises sur la tarification de la pollution, aussi appelées paiements de l’Incitatif à agir pour le climat (PIAC).
Ce système a pour but d’encourager les gens à réduire leurs émissions, tout en leur donnant la possibilité de décider quand et comment le faire. L’idée étant que plus un ménage procède à des changements (par exemple, en utilisant d’autres modes de transport, en passant d’une fournaise au gaz naturel à une pompe à chaleur électrique), plus il économisera, car il n’aura pas à payer la redevance sur les combustibles. Les montants des remises sont calculés en fonction du nombre de personnes composant un ménage, et non de la quantité d’énergie consommée par ce dernier, et la plupart des ménages reçoivent plus d’argent en vertu de la remise sur le prix de la pollution qu’ils n’en paient en vertu de la redevance sur les combustibles.
[VOTE À MAIN LEVÉE POUR CHAQUE MOYEN DE CHAUFFAGE] Y en a-t-il parmi vous qui chauffent leur maison à l’aide…?
Comme vous le savez peut-être, le gouvernement du Canada a récemment annoncé qu’il suspendait la tarification de la pollution par le carbone s’appliquant au mazout domestique jusqu’au 1er avril 2027.
AFFICHER À L’ÉCRAN :
Lorsque le gouvernement du Canada a annoncé la suspension de la tarification de la pollution par le carbone pour les livraisons de mazout de chauffage, il a également annoncé ce qui suit :
AFFICHER À L’ÉCRAN :
Pour les résidents de petites collectivités et de collectivités rurales, les paiements de l’incitation à l’action climatique comprennent un supplément rural de 10 % (c’est-à-dire un supplément de 10 % à leurs paiements), car les Canadiens de ces collectivités ne disposent pas nécessairement des mêmes options pour réduire leurs émissions, en particulier en matière de transport.
Le 26 octobre 2023, le gouvernement annonçait qu’il doublerait le supplément destiné aux communautés rurales par l’intermédiaire des remises sur la tarification de la pollution, en le faisant passer de 10 % à 20 % à compter d’avril 2024, pour tenir compte des besoins énergétiques propres aux Canadiens vivant en région rurale devant, à titre d’exemple, parcourir de plus grandes distances pour travailler et dont l’accès à des modes de transport en commun est limité.
SOINS DE SANTÉ (15 minutes) Centres de taille moyenne et grands centres du Canada atlantique, Manitoba
AFFICHER À L’ÉCRAN :
Le gouvernement du Canada a récemment annoncé cinq domaines prioritaires en matière de soins de santé :
LOGEMENT(60 minutes) Locataires vivant à Hamilton
Puis-je rapidement vérifier auprès de vous, par un vote à main levée?
Le gouvernement du Canada a annoncé les mesures qu’il prend pour contribuer à la construction d’un plus grand nombre de logements…
[AFFICHER À L’ÉCRAN]
Le Fonds pour accélérer la construction de logements est un fonds conçu pour encourager l’allégement des formalités administratives et inciter les municipalités à accélérer la construction de nouveaux logements dans l’ensemble du Canada. En plus de cela, le gouvernement du Canada a annoncé ce qui suit :
Je vais maintenant vous montrer diverses initiatives que le gouvernement du Canada a prises dans le domaine du logement. Ces initiatives se divisent en plusieurs catégories différentes, et nous allons les passer en revue une à une.
MONTRER À L’ÉCRAN :
OPIOïDES (20 minutes) Locataires vivant à Hamilton
Maintenant, j’aimerais parler d’un tout autre sujet…
CLARIFIER AU BESOIN :
Par l’intermédiaire du Programme sur l’usage et les dépendances aux substances (PUDS), le gouvernement finance des projets visant à contrer les méfaits associés à l’usage de substances. Dans le cadre de ce programme, le gouvernement du Canada finance plus particulièrement des sites d’approvisionnement et de consommation plus sûrs, ainsi que des projets axés sur la prévention des surdoses, la sensibilisation, le soutien à la désintoxication, le soutien par les pairs, l’action sociale, le mentorat et le soutien en matière de santé mentale, entre autres initiatives.
CLASSE MOYENNE (25 minutes) Personnes de la classe moyenne préoccupées par le coût de la vie vivant à Vancouver
Lorsque nous vous avons invité à participer à ce groupe de discussion, chacun d’entre vous s’est identifié comme appartenant à la classe moyenne…
Je vais maintenant montrer quelque chose à l’écran…
[AFFICHER À L’ÉCRAN]
UKRAINE (60 minutes) Manitoba, région de la Capitale-Nationale (Québec)
Nous utiliserons la fonction de clavardage pour la prochaine question. Veuillez vous assurer d’avoir sélectionné [modérateur] comme destinataire.
ÉCLAIRCISSEMENTS : Le président Zelenskyy a récemment prononcé un discours à la Chambre des Communes du Canada. Lors de cette visite, le gouvernement du Canada s'est engagé à fournir une aide financière et militaire de 650 millions de dollars sur trois ans à l’Ukraine qui comprendra la fourniture de 50 véhicules blindés fabriqués au Canada.
ÉCLAIRCISSEMENTS : L'Accord de libre-échange Canada-Ukraine vise à améliorer les relations commerciales entre le Canada et l'Ukraine. À cette fin, cet accord prévoit un traitement spécial pour les marchandises échangées entre les deux pays et établit de nouvelles règles relatives à l’échange de services et aux investissements. L'accord comporte désormais des articles supplémentaires portant tout particulièrement sur le commerce équitable, dont un soutien aux petites entreprises, la garantie que les échanges commerciaux profitent de manière égale aux hommes et aux femmes ainsi qu’aux populations Autochtones. Cet accord vise à apporter un soutien à l'Ukraine dans le cadre de la reconstruction de son économie après l'invasion de la Russie.
MOT-SYMBOLE DU GOUVERNEMENT DU CANADA (20 minutes) Région de la Capitale-Nationale (Québec)
Je vais maintenant vous montrer quelque chose à l’écran.
AFFICHER À L’ÉCRAN LE MOT-SYMBOLE « CANADA »
J'aimerais vous demander ce que ce symbole signifie en général et aussi ce qu'il signifie pour vous personnellement.
Je vais maintenant vous faire jouer une signature musicale. Veillez à ce que le volume de votre système audio soit suffisamment élevé pour que vous puissiez l'entendre.
JOUER LA SIGNATURE MUSICALE « Ô Canada »
MESSAGES POUR LES MÉDIAS SOCIAUX PORTANT SUR LES ALIMENTS SUPPLÉMENTÉS (30 minutes) Propriétaires de la région du Grand Toronto RGT désirant renouveler leur prêt hypothécaire au cours des trois prochaines années
Nous avons deux messages portant sur les aliments supplémentés à vous montrer qui sont destinés aux médias sociaux. Le responsable du soutien technique affichera d’abord chaque message un à la fois, puis, côte à côte. Une fois que tout le monde aura eu l’occasion de les étudier, nous discuterons ensemble de vos réactions à leur sujet.
AFFICHER À L’ÉCRAN : Le modérateur affichera d’abord chaque message à l’écran un à la fois, puis les deux messages en même temps.
Autres messages
Nous aimerions vous montrer d’autres messages pour les médias sociaux qui pourraient être utilisés de concert avec les graphiques que nous avons déjà étudiés ou pour d’autres messages.
AFFICHER À L’ÉCRAN : Le modérateur affichera les autres messages.
TAUX D’INTÉRÊT (10 minutes) Propriétaires de la région du Grand Toronto RGT désirant renouveler leur prêt hypothécaire au cours des trois prochaines années
J’aimerais maintenant que nous laissions de côté les messages pour médias sociaux pour aborder la situation du logement…
FOURNIR LES ÉCLAIRCISSEMENTS SUIVANTS : Pour confirmation, c’est la Banque du Canada qui fixe le taux d’intérêt directeur.
RENOUVELLEMENT DU PRÊT HYPOTHÉCAIRE (60 minutes) Propriétaires de la région du Grand Toronto RGT désirant renouveler leur prêt hypothécaire au cours des trois prochaines années
Lorsque nous vous avons invité à participer à notre discussion de ce soir, chacun d’entre vous a déclaré avoir l’intention de renouveler son prêt hypothécaire au cours des trois prochaines années…
Nous utiliserons la fonction de clavardage pour la prochaine question. Veuillez prendre une minute pour repérer la fonction de clavardage et vous assurer d’avoir sélectionné [modérateur] comme destinataire.
DEMANDER:
Dans son Énoncé économique de l’automne, le gouvernement du Canada a annoncé la création de la Charte hypothécaire canadienne. La charte définit les directives et attentes auxquelles les prêteurs hypothécaires doivent se conformer pour offrir une aide raisonnable et adaptée aux emprunteurs dans le besoin. Elle vise à garantir que les emprunteurs éprouvant des difficultés à rembourser leur prêt hypothécaire puissent bénéficier d’une aide rapide et impartiale de la part de leur prêteur, qui recourra à toutes les ressources disponibles pour leur venir en aide dans des moments difficiles.
Passons maintenant en revue certaines composantes de la Charte…
AFFICHER À L’ÉCRAN :
La Charte hypothécaire canadienne
Ce à quoi les Canadiens peuvent s’attendre :
CONCLUSION (5 minutes) Tous les lieux
Above is a short, two-second, audio clip featuring the opening notes of the Canadian national anthem.
Above are two social media posts from the Government of Canada. Both posts show a Canadian flag in the icon box at the top and use the handle “Healthy Canadians”. The post on the left reads, “Some #SupplementedFoods, such as caffeinated energy drinks, are not recommended for those under the age of 14 because of the type or amount of supplemental ingredients. Make sure to #ReadTheLabel to make an informed choice. Learn more at: <link> ”. Below the text is an image of a shopper pushing a grocery cart holding several items with the caption “Read the label!” in a blue text box with white writing. Below the image is a blue banner with white text reading “CANADA.CA/HEALTH” on the left, and the Government of Canada Wordmark logo on the right.
The post on the right reads, “A new caution identifier will soon appear on some supplemented foods. It alerts you to read the cautions like “not recommended for those under 14 years old.” Make sure to read the label to know whether there are cautions that apply to your child. Learn more at: <link> #SupplementedFoods #NutritionLabelling”. Below the text is an image of a beverage in a large black can with a logo reading “Kinsaki” in large, green writing. Small writing on the can is enlarged in a text box beside the can in black and white. The text reads “!Supplemented/Supplementé” in white against a black background. Below these words is “Health Canada / Santé Canada” in black writing against a white background. Underneath the text box is bolded black writing that reads, “Learn more about the new caution identifier on some supplemented foods”. At the bottom, there is a blue banner with white text reading “CANADA.CA/HEALTH” on the left, and the Government of Canada Wordmark logo on the right.