Survey of Canadians Regarding Dementia Prevention

FINAL REPORT

Prepared for the Public Health Agency of Canada

Supplier: EKOS RESEARCH ASSOCIATES INC.
Contract Number: 6D016-215153/001/CY
Contract Value: $99,981.78 including HST
Award Date: January 20, 2022
Delivery Date: September 7, 2022
Registration Number: POR-104-21

For more information on this report, please contact the Public Health Agency of Canada at hc.cpab.por-rop.dgcap.sc@canada.ca

Ce rapport est aussi disponible en français.

Survey of Canadians Regarding Dementia Prevention

Final Report

Prepared for the Public Health Agency of Canada
Supplier name: EKOS RESEARCH ASSOCIATES INC.
Date: September 2022

This public opinion research report presents the results of an online survey conducted by EKOS Research Associates Inc. on behalf of the Public Health Agency of Canada. The research study was conducted with 2,050 Canadians between the ages of 18 and 74, in February and March 2022.

Cette publication est aussi disponible en français sous le titre : Sondage auprès des Canadiens sur la prévention de la démence.

This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Public Services and Procurement Canada. For more information on this report, please contact Health Canada at: hc.cpab.por-rop.dgcap.sc@canada.ca or at:

Department of Health
200 Eglantine Driveway
A.L. 1915C
Ottawa, Ontario
K1A 0K9

Catalogue Number: H14-414/2022E-PDF

International Standard Book Number (ISBN): 978-0-660-45399-6

Related publications (registration number: POR-104-21)

Catalogue Number H14-414/2022F-PDF (Rapport final français)
ISBN 978-0-660-45400-9 (Rapport final français)

© His Majesty the King in Right of Canada, as represented by the Minister of Health, 2022

Table of Contents

List of Tables

List of Charts

Executive Summary

A. Background and Objectives

Dementia is an umbrella term used to describe a set of symptoms affecting brain function that are caused by neurodegenerative and vascular diseases or injuries. It is characterized by a decline in cognitive abilities, which include: memory; awareness of person, place, and time; language, basic math skills; judgement; and planning. Dementia can also affect mood and behaviour. Growing evidence and recent guidance has suggested that around 40% of worldwide dementia cases could be prevented by addressing twelve risk factors: lower levels of early life education; hearing loss; traumatic brain injury; hypertension; excessive alcohol consumption; obesity; smoking; depression; social isolation; physical inactivity; diabetes; and air pollution[i]. With a growing and aging population, the number of Canadians living with dementia is expected to increase in future decades[ii].

Canada’s first national dementia strategy, A Dementia Strategy for Canada: Together We Aspire, released in June 2019, identifies three national objectives: prevent dementia; advance therapies and find a cure; and improve the quality of life of people living with dementia and caregivers. To support the strategy’s national objective of preventing dementia in Canada and to support annual reporting to Parliament about the national dementia strategy, public opinion research (POR) gathered information on Canadians’ awareness and knowledge of dementia, focusing on experiences and attitudes related to risk reduction. The primary objective of the research is to explore awareness of modifiable risk factors, challenges and barriers, as well as enablers and influencers that have an impact on the uptake of healthy behaviours taken toward the prevention of dementia.

B. Methodology

The survey is comprised of 2,050 completed cases of Canadians, between the ages of 18 and 74, including oversamples among Canadians who identify as members of Black (139), South Asian (135), a member of the 2SLGBTQI+ community (370), or residents of Atlantic Canada (211) or the Territories (107).

The survey sample was randomly selected from the Probit panel, which is assembled using a random digit dial (RDD) process for sampling from a blended land-line cell-phone frame, which provides full coverage of Canadians with telephone access. The distribution of the recruitment process is meant to mirror the actual population in Canada (as defined by Statistics Canada). As such, our more than 120,000 active member panel can be considered representative of the general public in Canada (meaning that the incidence of a given target population within our panel very closely resembles the public at large) and margins of error can be applied. A majority of the sample was collected through online self-administration, however, one-quarter of the sample was collected by trained, bilingual interviewers.

The interview length averaged 15 minutes online and 23 minutes by telephone, and was collected between February 25 and March 12, 2022, following testing (51 cases in total: 33 in English, 18 in French, 37 online and 25 by telephone). The rate of participation was 19% (22% online and 13% by telephone). Details on the rate of participation can be found in Appendix A and the questionnaire is provided in Appendix B.

This randomly recruited probability sample carries with it a margin of error of +/-2.1% at a 95% confidence interval. The margin of error for each of the target groups is between 3.5% and 7.0%. Results are weighted to population proportions for region, age, gender, and education, as well as for those who are Black, South Asian and/or a member of the 2SLGBTQI+ community. Chi-square tests were used to compare subgroups to the remaining sample (e.g., Ontario versus the rest of Canada; 65 to 74 years old versus the rest of Canada; women versus men; weighted data used when relevant).

C. Key Findings

Knowledge

About three in four Canadians know someone who is living or has lived with dementia. For nearly half (48%), this includes an extended family member. Others describe a parent (19%), neighbour, colleague at work or customer/client (19%), a friend (16%), a spouse or partner (1%), or themselves (1%).

Eight in ten Canadians (79%) believe that dementia is having a moderate to significant impact in Canada today. Similar to results found in 2020, over one in five Canadians (28%) feel they are highly knowledgeable about dementia. About half report moderate knowledge and just over one in four believe they are not very knowledgeable. A large majority (between 85-90%) are able to correctly identify common signs and symptoms of dementia, including impaired or reduced judgement, changes in mood, behaviour or personality, misplacing things, and difficulty in managing daily tasks.

Nearly three in five (58%) incorrectly believe that there are effective treatments that can delay the onset of symptoms and slow the progression of dementia. This is a decrease from 2020 when 67% indicated that there are effective treatments.

Half of Canadians (50%) perceive accurately that the risk of developing dementia is linked to chronic health conditions such as hypertension, heart disease and diabetes. Awareness has increased in this area since 2020 when 37% of respondents identified these conditions as risk factors. Nearly one in three know that some ethnic and cultural groups have been identified as being at higher risk of developing dementia (as suggested by available evidence), although nearly as many do not believe this to be the case, and a higher proportion (40%) are unsure. Relatively few (19%) incorrectly believe dementia to be a normal or inevitable part of aging.

Attitude and Perceptions

Just over half (51%) of Canadians agree that they worry about the possibility of personally developing dementia. This is down from 64% reported in 2020. Most Canadians believe they have a moderate to low risk of developing dementia. Before being shown a list of risk factors through the survey, 15% of Canadians rated their personal risk of developing dementia as high. One in three (32%) feel their risk is low and slightly more (37%) believe they have a moderate risk.

Although current evidence suggests that genetic risk does not solely determine whether an individual develops dementia in most cases, three in five Canadians who feel their risk of developing dementia is moderate to high (61%) say this is because they have family members who have or have had dementia. Four in ten (41%) perceive their risk to be moderate to high because they don’t exercise enough. About three in ten (34%) say it is because they have at least one ongoing health issue or they struggle with maintaining a healthy diet (28%). Among Canadians who feel their risk of developing dementia is low, 72% believe it is because they challenge their brain regularly. Nearly two in three (64%) say it is because no one in their family has had dementia.

Only one in five (20%) Canadians believe they have a high ability to reduce their own personal risk of developing dementia going forward, and nearly half (47%) believe they have a moderate ability to reduce risk.

Two in three Canadians (66%, compared to 71% in 2020) report they would be comfortable having a discussion with a health care provider about their personal risk of developing dementia and over four in ten (42%, a decrease from 50% in 2020) believe they would feel comfortable telling friends about a dementia diagnosis. Just under half of Canadians (47%, compared to 51% in 2020) say they would feel comfortable interacting with someone living with dementia.

Taking Steps to Reduce Risk of Developing Dementia

More than half of Canadians believe that it is important to start taking action to reduce one’s risk of developing dementia between the ages of 35 and 54 (31%) or “at any age” (25%). Only one in four (25%) believe this should start at 55 or older.

Only 27% of Canadians report that they have been taking steps to reduce their personal risk of developing dementia intentionally over the previous 12 months. Among those who are taking steps intentionally to reduce their risk of developing dementia, the most common step is challenging one’s brain to keep it active (74%), followed by eating healthy foods (68%) and being physically active on a regular basis (65%). Being socially active (41%) and monitoring or managing any chronic health conditions (39%) are also popular activities. Most (83%) plan to continue all their preventative activities. Among the 69% of Canadians who report that they are not taking steps intentionally intended to reduce the risk of developing dementia, many participate nonetheless in activities that are linked with a reduced risk of dementia, including challenges to stimulate their brain (68%), as well as eating healthy foods (62%) and physical activity (54%). Seven in ten (72%) plan to continue engaging in these activities.

Among those taking steps to reduce their risk of developing dementia intentionally, knowing someone with dementia is the most often noted motivator (50%). This is followed at a distance by credible, scientific evidence (28%) and a change in one’s health status (28%). Media and advice from close friends and family also play a motivating role for about one in seven Canadians (15% and 14%, respectively). Across all respondents, 60% say they would like to be doing more to reduce their risk of developing dementia The remaining one in four (27%) say they do not feel they are able to or need to do more to reduce their risk, with the most often noted reason being not knowing enough about actions they should take (33%). Just over one in ten (14%) say they are already doing enough, and a similar proportion say they do not have the time (12%), it will not make a difference (13%), or they have health challenges that prevent them from doing more (11%). Six in ten of those who report not taking steps say they would like to do more to reduce their risk of developing dementia; however, one in three of these individuals believe they do not know enough about the actions they should take. Even though they report not intentionally taking steps to reduce their risk of developing dementia, many Canadians are participating in activities linked to reduced dementia risk such as challenging their brain (68%), eating healthy foods (62%) and engaging in physical activity on a regular basis (54%).

D. Note to Readers

Detailed findings are presented in the sections that follow. Overall results are presented in the main portion of the narrative and are typically supported by graphic or tabular presentation of results. Results for the proportion of respondents in the sample who either say “don’t know” or did not provide a response may not be indicated in the graphic representation of the results in all cases, particularly where they are not sizable (e.g., 10% or less). Results may also not total to 100% due to rounding. In a dozen questions posed in 2022, results are compared with a survey of 4, 200 Canadians conducted in the 2020 Dementia Survey. For the purposes of more direct comparison, the 2020 results presented in this report exclude the 7% of respondents who were 75 or older at the time of the survey. There may also be a higher concentration of caregivers in the 2020 survey sample, although this is difficult to determine since the 2020 survey distinguished between the provision of paid versus unpaid care, while this distinction was not made in the current survey.[iii]

Bulleted text is also used to point out any statistically and substantively significant[iv] differences between sub-groups of respondents. Key demographic patterns of interest are described throughout the report, following a specific order under specific headings (gender, age, region, and groups identified as being likely to be at higher risk of developing dementia). The latter includes those identifying as Black or South Asian, Indigenous, a member of the 2SLGBTQI+ community or those who have been diagnosed with a chronic health condition. Other demographic patterns, such as education or income, are also presented where particularly relevant. Only differences that are statistically and substantively (e.g., at least five percentage points from the overall mean) different are presented.

The demographic groups are tested for statistical differences between sub-groups and the rest of Canadians (e.g., those under 35 versus older Canadians, Ontario versus the rest of Canada). Population groups likely to be at higher risk of dementia are also tested for differences between that group and all other respondents. For example, respondents who identify as Black are compared to all other respondents not identifying as Black; those with a chronic health condition are compared to all other respondents who do not have a chronic health condition. In most cases results are described for the sub-group compared with everyone else, typically referred to as “others”. Where relevant, results for other key sub-groups are described for the purposes of a more illustrative comparison.

Details of the methodology and sample characteristics can be found in Appendix A. The programmed survey instrument can be found in Appendix B.

E. Political Neutrality Certification

I hereby certify as Senior Officer of EKOS Research Associates Inc. that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Communications Policy of the Government of Canada and Procedures for Planning and Contracting Public Opinion Research. Specifically, the deliverables do not include information on electoral voting intentions, political party preferences, standings with the electorate, or ratings of the performance of a political party or its leaders.

Signed by:

Susan Galley (Vice President)

F. Contract Value

Contract Value: $99,981.78 including HST

Detailed Findings

A. Personal Characteristics

About three in four Canadians (74%) know someone who is living or has lived with dementia. This includes an extended family member (48%), a parent (19%), a neighbour or a colleague at work (19%), a friend (16%), a spouse or partner (1%), or themselves (1%). This is very similar to the Dementia Survey in 2020 where half (50%) of respondents had an extended family member who was living or had lived with dementia. In 2020, one-fifth knew a parent (20%) or a friend (18%) with dementia while approximately one in five Canadians (19%) did not know anyone who was living or had lived with dementia.

Over one in ten Canadians (12%) are providing care or support to a family member or friend living with dementia.

Table 1: Personal Connection to Someone Living with Dementia
Comparison of 2022 and 2020 results for those under 75 years of age TOTAL 2022 TOTAL 2020
Q11. Who do you know (if anyone) that is living/has lived with dementia? n=2050 n=3910
An extended family member 48% 50%
A parent 19% 20%
A neighbour, colleague at work, customers/client 19% 15%
A friend 19% 18%
My spouse/partner 1% 1%
Myself 1% 1%
No one 22% 19%
Other 1% --
Don't know/prefer not to say 4% 4%
Qcare. Do you provide care or support to a family member or friend who is living with dementia? n=2039  
Yes 12%  
No 86%  
Prefer not to answer 1%  

Gender

Age

Education and Income

Region

Populations identified as likely to be at higher risk of developing dementia (as outlined in Part D: Note to Readers)

Other Segments

Involvement in Community

Seven in ten Canadians (71%) are involved in community activities, either online or in person, such as volunteering, socializing, or helping to organize or participate in community activities. Many are only occasionally (25%) or passively (14%) active; however, four in ten are active most days of the week (13%) or on a weekly or biweekly basis (18%).

Chart 1: Involvement in Community

Chart-1: Involvement-in-Community

Q9. How involved are you in community activities, online or in person, such as volunteering, socializing, and helping to organize or participate in community activities?
Base: Overall n=2050

DESCRIPTION:

This chart of single bars shows the percentage of results for responses to six statements.

Respondents were asked: “How involved are you in community activities, online or in person, such as volunteering, socializing, and helping to organize or participate in community activities?”

Respondents selected:

Base: Overall n=2050

Gender

Age

Education and Income

Region

Populations identified as likely to be at higher risk of developing dementia

Other Segments

Level of Physical Activity

Canadians report a varying range of time spent weekly being physical active, such as walking, cycling, sports, fitness activities and household chores. About one in four are active, on average, for about one hour or less per week (15%) or one to three hours per week (13%). Another one in four report being active three to five hours (13%) or five to seven hours (15%) per week. Nearly one in five Canadians report spending seven to 12 hours per week (17%) or 12 hours or more per week (20%) being physically active.

Chart 2: Time Spent Being Physically Active

Chart 2: Time Spent Being Physically Active

Q21gx. How much time per week do you spend being physically active (e.g. walking or cycling, doing sports or fitness activities, or carrying heavy loads, and doing household chores that require physical effort)?
Base: Overall n=2050

DESCRIPTION:

This chart of single bars shows the percentage of results for responses to seven statements.

Respondents were asked: “How much time per week do you spend being physically active (e.g. walking or cycling, doing sports or fitness activities, or carrying heavy loads, and doing household chores that require physical effort)?”

Respondents selected:

Base: Overall n=2050

Gender

Age

Education and Income

Region

Populations identified as likely to be at higher risk of developing dementia

Other Segments

Chronic Health Conditions

Nearly four in ten (39%) Canadians report having been diagnosed with a chronic health condition. Most prevalent among these conditions are hypertension (27%), depression (26%), arthritis (22%), diabetes (18%), high cholesterol (18%), obesity (16%) and asthma (13%).

Table 2: Chronic Health Condition
  TOTAL
Q21. Have you been diagnosed with a chronic health condition? n=2050
Yes 39%
No 59%
Prefer not to answer 2%
Q21b. Which of the following chronic health conditions have you been diagnosed with? n=817
Hypertension 27%
Depression 26%
Arthritis 22%
Diabetes 18%
High cholesterol 18%
Obesity 16%
Asthma 13%
Hearing loss 7%
Heart disease 7%
Traumatic Brain Injury 5%
Gastronomical issues (e.g., IBS) 4%
Cancer 3%
Chronic obstructive pulmonary disease 3%
Sleep apnea 3%
Thyroid Conditions 3%
Chronic pain 3%
Anxiety disorder 3%
Multiple Sclerosis 2%
Stroke 2%
Autoimmune conditions 2%
Kidney disorders/conditions 2%
Chronic migraines 2%
Fibromyalgia 2%
Other 15%
Prefer not to answer 2%

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

B. Knowledge of Dementia

Over one in five (22%) Canadians feel they are fully knowledgeable about dementia, about half (49%) report moderate knowledge and 28% believe they are not knowledgeable. Even though the 2020 survey may have included a higher proportion of care providers, results are similar to the 2020 Dementia Survey, with 25% saying they were knowledgeable and 25% saying they were not knowledgeable.[v]

Chart 3: Self-Rated Knowledge of Dementia

Chart 3: Self-Rated Knowledge of Dementia

Q1. How knowledgeable would you say you are about dementia?
Base: 2022: overall n=2050; 2020: n=3910 (Those under 75 years of age)

DESCRIPTION:

This chart of single bars shows the percentage of results for responses to three statements with a column on the side with the results for 2020.

Respondents were asked: “How knowledgeable would you say you are about dementia?”

Respondents selected:

Base: 2022 overall n=2050; 2020: n=3910 (Those under 75 years of age)

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

Perceived Impact of Dementia

Nearly two in five (38%) believe that dementia is having a significant impact in Canada today, while another 41% say it is having a moderate impact. Only about one in seven (13%) of Canadians feel that dementia is having no impact. Comparatively, results are similar to those from 2020[vi], particularly for those who say there is no impact (14%), or a significant impact (35% in 2020).

Chart 4: Perceived Impact of Dementia

Chart 4: Perceived Impact of Dementia

Q2. Overall, how much of an impact do you think dementia is having in Canada today?
Base: 2022: overall n=2050; 2020: n=3910 (Those under 75 years of age)

DESCRIPTION:

This chart of single bars shows the percentage of results for responses to three statements with a column on the side with the results for 2020.

Respondents were asked: “Overall, how much of an impact do you think dementia is having in Canada today?”

Respondents selected:

Base: 2022 overall n=2050; 2020: n=3910 (Those under 75 years of age)

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

Common Signs and Symptoms

Most Canadians correctly identify common signs and symptoms of dementia, most notably impaired or reduced judgement (89%), misplacing things (89%), changes in mood, behaviour or personality (87%), or/and difficulty in managing daily tasks (86%). Some signs and symptoms identified by Canadians that are less commonly associated with dementia include urinary incontinence (29%) and trembling or shaking (27%). Even though the 2020 survey may have included a higher proportion of care providers, these results are similar to 2020.

Table 3: Knowledge of Common Signs and Symptoms
Comparison of 2022 and 2020 results for those under 75 years of age TOTAL 2022 TOTAL 2020
Q4. What are the signs and symptoms of dementia as far as you know? n=2050 n=3910
COMMON  
Impairment of/Reduced judgement (recognition of danger, rules of driving, financial) 89% 89%
Misplacing things 89% 89%
Changes in mood, behaviour and/or personality 87% 89%
Difficulty in managing daily tasks 86% 86%
Memory loss, forgetful, loss of past memories (general mention) (unprompted) 9% 7%
Generally confused/disoriented (unprompted) 2% 1%
Loss of mobility/physical ability (unprompted) 1% --
LESS COMMON    
Urinary incontinence 29% 31%
Trembling or shaking 27% 28%
Shortness of breath 6% 7%
Other 11% 1%
Do not know 1% 2%

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

Perceived Risks and Treatments

Respondents were asked about risk factors that increase the likelihood of developing dementia through an open-ended question that asked them to identify the first three that come to mind. One-fifth to one-quarter correctly identified the risk factors of a lack of physical activity (25%), a lack of cognitive stimulation (24%), an unhealthy diet (21%), as well as loneliness and social isolation (18%). The most often identified risk factor, however, was genetics (34%), although research suggests that genetic risk is not likely to be a significant factor in most cases of dementia. Other risk factors that were noted by respondents include issues related to mental health or stress (10%), harmful tobacco use (8%) and other health conditions such as diabetes, heart disease or stroke (8%), as well as aging (9%).

Table 4: Knowledge of Risk Factors
TOTAL
Q2in. What are the first three risk factors that come to mind when thinking about what might increase the likelihood of developing dementia? (UNPROMPTED) n=2050
Genetics[vii] 34%
Lack of physical activity 25%
Lack of cognitive stimulation 24%
Unhealthy diet 21%
Loneliness/social isolation 18%
Mental health/stress 10%
Aging 9%
Other health conditions (e.g., diabetes, heart disease or stroke) 8%
Harmful alcohol use 8%
Traumatic brain injury 5%
Chronic drug use 5%
Lifestyle (general) 5%
Exposure to harmful chemicals 4%
Sleep disruption 3%
General health 3%
Environmental conditions 2%
Smoking 2%
Obesity 1%
High blood pressure 1%
Other 2%
Don't know/No response 28%

Gender

Age

Education or household income

Region

Populations identified as likely being at higher risk of developing dementia

Other segments

Perceived Effectiveness of Treatments

Respondents were asked whether a number of statements are true or false. Nearly six in ten (58%) incorrectly believe that there are effective treatments that can delay the onset of symptoms and slow the progression of dementia. This is a decrease from 2020 when 67% indicated that there are effective treatments and a notable proportion of respondents (20%) selected “don’t know”.[viii]

Chart 5: Perceived Effectiveness of Treatments

Chart 5: Perceived Effectiveness of Treatments

Q5h. To the best of your knowledge, please indicate if the following is true or false: There are effective treatments that can delay the onset of symptoms and slow the progress of dementia.
Base:  2022: overall n=2050; 2020: n=3910 (Those under 75 years of age)

DESCRIPTION:

This chart of single bars shows the percentage of results for responses to three statements with a column on the side with the results for 2020.

Respondents were asked: “To the best of your knowledge, please indicate if the following is true or false: There are effective treatments that can delay the onset of symptoms and slow the progress of dementia.”

Respondents selected:

Base: 2022 overall n=2050; 2020: n=3910 (Those under 75 years of age)

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

Perceived Variability in Risk

Half of Canadians (50%) accurately perceive that the risk of developing dementia is likely to be higher among people with chronic health conditions such as hypertension, heart disease and diabetes. However, nearly one in three are unsure (32%). Awareness may have increased in this area from 2020, when 38% of respondents identified these risk factors.[ix]

Nearly one in three (31%) know that some ethnic or cultural groups have a higher risk of developing dementia (as suggested by available evidence), but the same proportion believe this to be false (29%), and a higher proportion are unsure (40%). Seven in ten (70%) correctly believe dementia is not a normal or inevitable part of aging. Results in these two areas are similar to 2020, although a slightly higher number of respondents correctly believed that dementia is not an inevitable part of aging in 2020 (76%).

Chart 6: Perceived Variability in Risk

Chart 6: Perceived Variability in Risk

Q5deg. To the best of your knowledge, please indicate if each of the following is true or false.
Base:  2022: overall n=4207; 2020: n=3910 (Those under 75 years of age)

DESCRIPTION:

This stacked chart shows the percentage of results for responses to three statements across three categories: don’t know, false, and true with a column on the side with the results (true) for 2020.

Respondents were asked: “To the best of your knowledge, please indicate if each of the following is true or false.”

Respondents selected:

Base: 2022 overall n=4207; 2020: n=3910 (Those under 75 years of age)

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

Comfort with Discussing Dementia

Two in three (66%) Canadians report being highly comfortable having a discussion with a health care provider about their personal risk of developing dementia. By comparison, 71% of Canadians were highly comfortable with having a discussion with a health care provider about their personal risk in 2020.

Over four in ten (42%) anticipate that they would feel comfortable telling friends about a dementia diagnosis, a decrease from 50% in 2020.

Chart 7: Comfort with Discussing Dementia Diagnosis

Chart 7: Comfort with Discussing Dementia Diagnosis

Q16a, e.How comfortable would you be with each of the following...?
Base:  2022: overall n=2050; 2020: n=3910 (Those under 75 years of age)

DESCRIPTION:

This stacked chart shows the percentage of results for responses to two statements across four categories: don’t know, not comfortable (1-2), moderately (3), and comfortable (4-5) with a column on the side with the results (comfortable) for 2020.

Respondents were asked: “How comfortable would you be with each of the following...?”

Respondents selected:

Base: 2022 overall n=2050; 2020: n=3910 (Those under 75 years of age)

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

Comfort in Interacting with Someone with Dementia

Close to half of Canadians (47%) feel comfortable interacting with someone living with dementia, which is similar to results from 2020, at 51%[x]. One in five (20%) report that they are not comfortable interacting with someone living with dementia, which is somewhat higher than the 12% that was reported in 2020[xi].

Chart 8: Comfort with Interacting with Someone Living with Dementia

Chart 8: Comfort with Interacting with Someone Living with Dementia

Q10. How comfortable would you be with the following statement: Interacting with someone living with dementia?
Base:  2022: overall n=2050; 2020: n=3910 (Those under 75 years of age)

DESCRIPTION:

This chart of single bars shows the percentage of results for responses to four statements with a column on the side with the results for 2020.

Respondents were asked: “How comfortable would you be with the following statement: Interacting with someone living with dementia?”

Respondents selected:

Base: 2022 overall n=2050; 2020: n=3910 (Those under 75 years of age)

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

C. Perceived Personal Risk

Concern About Developing Dementia

Just over half (51%) of Canadians agree that they worry about the possibility of personally developing dementia. This is on par with 49% reported in 2020 in spite of a potentially higher proportion of care providers in the 2020 survey.

Chart 9: Concern about Developing Dementia

Chart 9: Concern about Developing Dementia

Q7a. To what extent do you agree or disagree with the following: I worry about the possibility of personally developing dementia?
Base:  2022: overall n=2039; 2020 n=3910 (Those under 75 years of age)

DESCRIPTION:

This chart of single bars shows the percentage of results for responses to three statements with a column on the side with the results for 2020.

Respondents were asked: “To what extent do you agree or disagree with the following: I worry about the possibility of personally developing dementia?”

Respondents selected:

Base: 2022 overall n=2050; 2020: n=3910 (Those under 75 years of age)

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

Perceived Personal Risk

Most Canadians believe they have a moderate to low risk of developing dementia. Unaided, 15% of Canadians rate their personal risk of developing dementia as high. One in three (32%) rated their risk as low and 37% believe they have a moderate risk.

Chart 10: Personal Risk of Developing Dementia

Chart 10: Personal Risk of Developing Dementia

NEWQ4. How would you rate your personal risk of developing dementia?
Base: Overall n=2039

DESCRIPTION:

This chart of single bars shows the percentage of results for responses to four statements.

Respondents were asked: “How would you rate your personal risk of developing dementia?”

Respondents selected:

Base: Overall n=2039

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

Reasons for Perceived Personal Risk

Among Canadians who feel their risk of developing dementia is moderate to high, six in ten (61%) say this is because they have family members who have or have had dementia, despite the lack of evidence that genetic risk is a determining factor for most cases of dementia in Canada. Four in ten (41%) perceive their risk to be high because they do not exercise enough. About three in ten say they have at least one ongoing health issue (34%), or they struggle with maintaining a healthy diet (28%). Two in ten report that they believe dementia is inevitable as you get older (23%), they often feel lonely or isolated from other people in their community (21%), or they have not done enough to challenge their brain (19%). Two percent feel their risk is higher due to alcohol use, drug use, or longer prescription drug use. Two percent also feel they have a moderate to high risk of developing dementia as they are aware of their own memory loss and/or have noticed cognitive deterioration.

Table 5: Reasons for Perceived Higher Personal Risk
  TOTAL
Q4b. Why do you feel your risk of developing dementia is moderate to high? n=1070
I have family members who have or have had dementia 61%
I don't exercise as much as I should 41%
I have at least one ongoing health issue 34%
I struggle with maintaining a healthy diet 28%
I believe that dementia is inevitable as you get older 23%
I often feel lonely and isolated from other people and my community 21%
I haven't done enough to challenge my brain 19%
Alcohol/drug abuse/Longer term prescription drug use (unprompted) 2%
Aware of memory loss/cognitive deterioration (unprompted) 2%
Other 2%
Don't know 3%

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

Among Canadians who feel their risk of developing dementia is low, 72% believe it is because they challenge their brain regularly. Nearly two in three (64%) say it is because no one in their family has had dementia. Half or more feel their risk is low because they maintain healthy eating habits (58%), make it a priority to be physically active (53%), or have no ongoing health issues (50%). Two in five (41%) believe they are at low risk because they are active in their community and socialize often.

Table 6: Reasons for Perceived Lower Personal Risk
  TOTAL
Q4c. Why do you feel your risk of developing dementia is low? n=649
I challenge my brain regularly 72%
No one in my family has or has had dementia 64%
I maintain healthy eating habits 58%
I make it a priority to stay physically active 53%
I have no ongoing health issues 50%
I am actively involved in my community and socialize often 41%
Other 7%
Don't know 3%

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

Awareness of Factors that Increase Personal Risk

Respondents were asked to select the risk factors they believe are likely to increase their own risk of developing dementia. The most common factors selected by more than four in ten participants are: lack of physical activity (46%), loneliness or social isolation (42%), sleep disruption (41%), and depression (41%). About one in three selected unhealthy diet (34%) or traumatic brain injury (33%). Harmful alcohol use was mentioned by 28% of respondents. Almost one in five respondents believe that high blood pressure (21%) or obesity (21%) are likely to increase their own risk. Fewer respondents selected air pollution (17%), smoking (17%), diabetes (15%), high cholesterol (13%), hearing loss (12%), or less education (8%).

A portion of the respondents were asked which three risk factors they feel are likely to have the greatest impact on their risk of developing dementia. Loneliness or social isolation remained a top risk factor (40%), along with three others: sleep disruption (34%), depression (34%), and lack of physical activity (33%).

Table 7: Factors That Increase Personal Risk
  TOTAL 2022 Greatest Risk
NEWQ8. Thinking about your current situation, which of the following risk factors for dementia do you believe are likely to increase your own risk of developing dementia? n=2039 n=907
Lack of physical activity 46% 33%
Loneliness/social isolation 42% 40%
Sleep disruption 41% 34%
Depression 41% 34%
Unhealthy diet 34% 23%
Traumatic brain injury 33% 29%
Harmful alcohol use 28% 21%
High blood pressure 21% 11%
Obesity 21% 10%
Air pollution 17% 7%
Smoking 17% 8%
Diabetes 15% 10%
High cholesterol 13% 5%
Hearing loss 12% 4%
Fewer years of formal education 8% 2%
Other 5% 5%
Genetics (unprompted) 4% --
None of these 1% --
Don't know/No response 13% 3%

* Includes “Hypertension”

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

Once risk factors were displayed or read to respondents, the list was subsequently displayed/read again asking respondents to identify any factors not previously known to them. Four in ten say they did not previously know about air pollution (44%), hearing loss (43%), or fewer years of education (42%). One-third did not know that high cholesterol (34%) is a risk factor. Three in ten did not know about diabetes (30%). About one in four were previously unaware that high blood pressure (28%), obesity (27%), smoking (24%), or sleep disruption are risk factors for dementia (22%). Fewer than one in five were unaware of loneliness or social isolation (16%), depression (16%), unhealthy diet (15%), lack of physical activity (15%), harmful alcohol use (14%), or traumatic brain injury (8%). About one in ten say they were either not aware of any of these risk factors (11%) or were aware of all the risk factors (10%).

Table 8: Lesser-Known Influences on Risk
  Not Known
Q8b. Thinking about these risk factors for dementia, are there any that you did not know about previously? n=2039
Air pollution 44%
Hearing loss 43%
Fewer years of formal education 42%
High cholesterol 34%
Diabetes 30%
High blood pressure 28%
Obesity 27%
Smoking 24%
Sleep disruption 22%
Loneliness/social isolation 16%
Depression 16%
Unhealthy diet 15%
Lack of physical activity 15%
Harmful alcohol use 14%
Traumatic brain injury 8%
I was not aware of any of these risk factors 11%
I am aware of all the risk factors 10%
Don't know/No response 10%

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

Perceived Ability to Reduce Risk

Approximately one in five (20%) Canadians believe they can reduce their own personal risk of developing dementia going forward, and nearly half (47%) believe they have a moderate ability to reduce risk. One in five (21%) feel their ability to reduce the risk of developing dementia is low.

Chart 11: Perceived Ability to Decrease Risk

Chart 11: Perceived Ability to Decrease Risk

NEWQ5. To what extent do you believe that you can reduce your own personal risk of developing dementia going forward?
Base: Overall n=2039

DESCRIPTION:

This chart of single bars shows the percentage of results for responses to four statements.

Respondents were asked: “To what extent do you believe that you can reduce your own personal risk of developing dementia going forward?”

Respondents selected:

Base: Overall n=2039

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

Taking Steps to Reduce Risk

When asked about the age at which people should start taking action to reduce their risk of dementia, only 13% say under 35 years of age, although another 25% say “at any age”. Three in ten (31%) believe it should be between 35 and 54. Fewer than one in four (23%) think they should wait until they are 55 or older and virtually no one (2%) believe steps are best started at 75 or later.

Chart 12: Age for Taking Preventative Steps

Chart 12: Age for Taking Preventative Steps

NEWQ6. At what age do you think it's important for people to start taking action to reduce their risk of dementia?
Base: Overall n=2050

DESCRIPTION:

This chart of single bars shows the percentage of results for responses to six statements.

Respondents were asked: “At what age do you think it's important for people to start taking action to reduce their risk of dementia?”

Respondents selected:

Base: Overall n=2050

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other segments

Just over one in four respondents (27%) report intentionally taking steps to reduce their risk of developing dementia, which has increased from 21% in 2020[xii].

Chart 13: Incidence of Taking Steps toward Prevention

Chart 13: Incidence of Taking Steps toward Prevention

Q8. In the last 12 months, have you taken any steps to specifically reduce your own risk for developing dementia?
Base: 2022: overall n=2039; 2020 n=3910 (Those under 75 years of age)

DESCRIPTION:

This chart of single bars shows the percentage of results for responses to three statements with a column on the side with the results for 2020.

Respondents were asked: “In the last 12 months, have you taken any steps to specifically reduce your own risk for developing dementia?”

Respondents selected:

Base: 2022 overall n=2050; 2020: n=3910 (Those under 75 years of age)

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

Type of Steps Taken to Reduce Risk

When asked about the steps taken intentionally to reduce the risk of developing dementia, respondents most often described challenging their brain to keep it active (74%), as well as eating healthy foods (68%) and being physically active on a regular basis (65%). Being socially active and monitoring and managing chronic health conditions were indicated by about four in ten respondents (41% and 39%, respectively). One in three (32%) say they reduced or eliminated alcohol consumption and one in five limited their exposure to air pollution (20%) or used safety equipment to protect their hearing and/or brain (19%). Quitting or reducing tobacco use was noted by 11% of respondents.

Table 9: Steps Taken to Reduce the Risk of Developing Dementia
  TOTAL
Q8a. Over the past 12 months, what steps did you take to reduce your risk of developing dementia? n=592
Challenging my brain to keep it active 74%
Eating healthy foods 68%
Being physically active on a regular basis 65%
Being socially active 41%
Monitoring and managing any chronic health conditions I have 39%
Reducing or eliminating my alcohol consumption 32%
Limiting my exposure to air pollution 20%
Using safety equipment to protect my hearing and/or brain 19%
Reducing or quitting my use of tobacco 11%
Better a better/monitoring sleep 2%
Other 5%
Don't know 1%

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

Intent to Continue Taking Steps to Reduce Risk

Among the 27% taking steps intentionally, the large majority (83%) plan to continue. Another 11% say they will continue with most of the steps they are taking. Very few say they will only keep up with some or a few of these steps (4%).

Chart 14: Intent Regarding Continuity of Prevention

Chart 14: Intent Regarding Continuity of Prevention

Q8b. Do you plan to continue these steps?
Base: n=587 (Those taking steps to reduce the risk of developing dementia)

DESCRIPTION:

This chart of single bars shows the percentage of results for responses to five statements.

Respondents were asked: “Do you plan to continue these steps?”

Respondents selected:

Base: Overall n=587 (Those taking steps to reduce the risk of developing dementia)

Gender and Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Reasons for Taking Steps to Reduce Risk

For half, knowing someone who is living or has lived with dementia (50%) motivated them to start taking steps to reduce their risk of developing dementia. Credible evidence (28%) and a change in their own health status that increased their concern (28%) are also significant motivators to take action to reduce the risk of developing dementia. Other sources of motivation include traditional media (15%) and advice from friends and family (14%). Another 13% say they were self-motivated toward a healthy lifestyle, and 11% say their health care provider advised them.

Table 10: Motivation for Taking Preventative Steps
  TOTAL
NEWQ10b. What or who motivated you to start taking steps to reduce your risk of developing dementia? n=592
I know or have known a person living with dementia 50%
Credible evidence such as scientific studies 28%
A change to my health status that increased my concern 28%
Media, such as newspaper, radio or television 15%
Advice from people close to me such as family and friends 14%
Self-motivation toward healthy lifestyle (unprompted) 13%
Advice from a health care provider 11%
Advertising / social media / influencer 8%
Other 1%
Don't know 3%
Prefer not to answer 1%

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other segments

Barriers to Taking Steps to Reduce Risk

Six in ten (60%) Canadians under the age of 75 feel they would like to be able to or need to do more to reduce their risk of developing dementia, while 13% say that they do not know. Only one in four (27%) say they do not feel this way. Among those, one in three (33%) feel they do not know enough about the actions they can take, 13% feel it will not have an impact, 12% feel they do not have the time to take steps, and 11% have health challenges that stand in the way. Fewer than one in ten (or 2% overall) pointed to other barriers.

Table 11: Perceived Inability to Take Steps and Barriers
  TOTAL
Q10c. Do you feel you would like to be able or need to do more to reduce your risk of developing dementia? n=2039
Yes 60%
No 27%
Don't know/Prefer not to answer 13%
Q10f. Please share your top reasons for not feeling that you would like to be able or need to do more to reduce your risk of developing dementia. n=781
I don't know enough about actions I should take 33%
Already doing what I can/living healthy lifestyle (unprompted) 14%
It won't make enough of a difference 13%
Lack of time 12%
Health challenges 11%
Lack of social opportunities 8%
Too expensive 6%
Too early to be concerned (unprompted) 6%
I don't believe I am at high risk (unprompted) 5%
Hard to take steps where I live 5%
I believe it is too late in my life to take action 4%
I don't trust the evidence about dementia risk 3%
Information or activities not offered in the language of my choice 1%
Other 2%
Don't know 16%
Prefer not to say 4%

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other segments

Supports for Removing Barriers to Taking Steps

When asked about the top three things that would assist them in taking steps to reduce their risk of developing dementia, survey respondents pointed back to key risk factors previously identified. The two most frequently noted items are exercising, being more active and maintaining physical activity (23%) and eating a healthier/balanced diet or maintaining a healthy weight (18%). Another 11% say that socializing more would help them and 10% pointed to learning more about how to take steps to reduce their risk.

Table 12: Mitigating Barriers to Prevention
  TOTAL
Q10d. What are the top three things that would assist you in taking steps to reduce your risk of developing dementia that you are not able or find difficult to take now? n=1517
Exercise, more active, maintain physical activity (unprompted) 23%
Healthier eating/balanced diet, lose weight, maintain weight (unprompted) 18%
Socializing with friends/family more, getting out to socialize, making Friends (unprompted) 11%
Knowing more about how to take steps to reduce my risk 10%
Manage sleep better (unprompted) 8%
Brain/cognitive stimulation, brain exercise/keep brain active (unprompted) 7%
Manage physical health concerns/access to care to manage illness/ conditions (unprompted) 7%
Having more time to take better care of myself 4%
Manage stress levels, lower stress (unprompted) 4%
Affordable living, cost of living reduced, adequate income support (unprompted) 4%
Manage mental health concerns/access to care to manage mental illness/conditions (unprompted) 4%
Reduce/stop alcohol consumption, reduce/stop drug consumption (unprompted) 4%
Access to doctor for check up/assessment, information directly from doctor/medical professional opinion of care (unprompted) 3%
Environmental concerns improved (climate change, pollution, healthier food agricultural production...) (unprompted) 3%
Don't know 38%
Prefer not to say 4%

Responses of 3% or higher noted

Gender

Age

Education and Income

Regions

Target groups and other segments

Other segments

The two-thirds of Canadians (69%) who report that they are not taking steps to reduce their risk of developing dementia intentionally were nonetheless often engaged in activities linked to reduced risk of dementia. They most often engaged in activities such as challenging their brain to keep it active (68%), as well as eating healthy foods (62%) and physical activity (54%). As with the 27% reporting intentional steps taken to reduce dementia risk, being socially active and monitoring and managing chronic health conditions were indicated by about four in ten (44% and 39%, respectively) of those not intentionally taking steps to reduce their risk of developing dementia. One in three (35%) respondents say they used safety equipment to protect their hearing and/or brain, which is higher than found among those who report that they are taking steps (19%). One in three also reduced or eliminated alcohol consumption (34%). One in four (24%) respondents say they limit their exposure to air pollution and 12% of respondents say the have quit or reduced tobacco use.

Table 13: Behaviours Among Those Not Taking Intentional Steps to Reduce Dementia Risk
  TOTAL
NEWQ10e. Did you engage in any of the following activities over the past year? n=1458
Challenging my brain to keep it active 68%
Eating healthy foods 62%
Being physically active on a regular basis 54%
Being socially active 44%
Monitoring and managing any chronic health conditions I have 39%
Using safety equipment to protect my hearing and/or brain 35%
Reducing or eliminating my alcohol consumption 34%
Limiting my exposure to air pollution 24%
Reducing or quitting my use of tobacco 12%
Other 5%
Don't know 4%
Prefer not to say 1%

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

Among the 96% who have been unintentionally taking steps to reduce their risk of dementia, although not intending to do so, seven in ten (72%) plan to continue all of these steps. Another 17% plan to continue most of them. Very few intend to continue only some (6%) or a few (2%) or none (1%) of these activities.

Chart 15: Intent to Continue Taking Steps to Reduce Dementia Risk Among Those Not Doing So Intentionally

Chart 15: Intent to Continue Taking Steps to Reduce Dementia Risk Among Those Not Doing So Intentionally

Q10ea. Do you plan to continue these activities that you are engaging in?
Base: n=1390 (Those not intentionally taking steps to reduce risk)

DESCRIPTION:

This chart of single bars shows the percentage of results for responses to six statements.

Respondents were asked: “Do you plan to continue these activities that you are engaging in?”

Respondents selected:

Base: Overall n=1390

Gender

Age

Region

Education and Income

Populations identified as likely being at higher risk of developing dementia

Other Segments

Influence of Awareness on Perceived Risk

After seeing the list of risk factors in the survey, participants were asked to once again rate their own risk of developing dementia. Fewer responded “don’t know” at the end of the interview (5% versus 16% when asked earlier in the survey). Slightly more (18% versus 15% before the survey) rated their personal risk of developing dementia as high after consideration of the risk factors and actions they take. At the same time there is also an increase in the proportion indicating a low (36% versus 32% before) or moderate risk (40% versus 37% before).

Chart 16: Influence of Awareness on Perceived Personal Risk of Developing Dementia

Chart 16: Influence of Awareness on Perceived Personal Risk of Developing Dementia

Q4. How would you rate your personal risk of developing dementia?
Base: Overall n=2039

Q11b. After seeing the list of risk factors in this survey, how would you now rate your own risk of developing dementia?
Base: Overall n=2039

DESCRIPTION:

This chart with single bars shows the percentage of results for responses to four statements across two groups: before and after.

Respondents were asked two questions: “How would you rate your personal risk of developing dementia?” and “After seeing the list of risk factors in this survey, how would you now rate your own risk of developing dementia?”.

Respondents selected:

Base: Overall n=2039

Gender

Age

Education and Income

Region

Populations identified as likely being at higher risk of developing dementia

Other Segments

Appendices

A. Methodological Details

The summary section of this report (Sub-heading B – Methodology) described the Probit panel source used for the sample. The survey is comprised of 2,050 completed cases of Canadians, between the ages of 18 and 74, including oversamples among Canadians who identify as members of Black (139), South Asian (135), a member of the 2SLGBTQI+ community (370), or residents of Atlantic Canada (211) or the Territories (107).

As outlined in the Executive Summary, the survey was collected between February 25 and March 12, with a questionnaire length averaging 15 minutes online and 23 minutes by telephone. A total of 497 were completed by telephone, largely among those under 35, or living in the Atlantic or Territories, or among those who are members of the 2SLGBTQI+ community, Black or South Asian. This randomly recruited probability sample carries with it a margin of error of +/-2.1% at a 95% confidence interval. The margin of error for each of the target groups is between 3.5% and 7.0%. Results are weighted to population proportions for region, age, gender, and education, as well as for those who are Black, South Asian and/or a member of the 2SLGBTQI+ community.

As shown below the average response rate overall across the 2,050 cases is 19%. It is 22% among Probit sample members who completed the survey online. A total of 7,288 records were sampled to receive an email invitation to the survey, of which 20 bounced as undeliverable, leaving a valid sample of 7,268. Of these records, 1,553 were completed and 4 were found to be out of scope (i.e., ineligible). These two combined (1,553 plus 4) are divided by the function sample of 7,268 to obtain the 21.4% response rate.

A majority of the sample was collected through online self-administration, however, one-quarter of the sample was collected by trained, bilingual interviewers. The response rate is 13.3% across cases completed by telephone based on 497 completed and 42 found to be out of scope, out of the valid 4,046 records. Following are the call outcomes.

Outcome Online Phone Total
Total 7,288 4,796 12,084
Invalid 20 750 770
Valid Sample 7,268 4,046 11,314
Non-responding 5,443 3,067 8,510
Refusal 51 393 444
Partial complete 217 47 264
Total non-response 5,711 3,507 9,218
Ineligible/quota filled 4 42 46
Complete 1,553 497 2,050
Response rate 21.4% 13.3% 18.5%

The table below presents the demographic composition of the survey respondents. As with results throughout the report, results in Table 15 are presented weighted. The questions used in the composition of the sample (age, gender, region, education, ethnic target groups, 2SLGBTQI+) also are presented unweighted.

Table 15: Demographic Table
  TOTAL
Age (unweighted) n=2050
Under 35 24%
35-44 20%
45-54 20%
55-64 20%
65 up 18%
Province/Territories (unweighted) n=2050
British Columbia 11%
Alberta 10%
Saskatchewan-Manitoba 6%
Ontario 34%
Quebec 24%
Atlantic 10%
Territories 5%
Gender(unweighted) n=2050
Male 50%
Female 47%
Non-binary 2%
Prefer to self-identify 1%
Level of education completed (unweighted) n=2050
High School diploma/equivalent or less 35%
Registered Apprenticeship or other trades certificate or diploma 4%
College/CEGEP/other non-university or registered apprenticeship or other trades certificate/diploma 30%
Bachelor/post graduate degree 49%
Prefer not to answer 1%
Total household income last year, before taxes n=2050
Under $20,000 7%
$20,000 to just under $40,000 11%
$40,000 to just under $60,000 10%
$60,000 to just under $80,000 12%
$80,000 to just under $100,000 13%
$100,000 to just under $120,000 12%
$120,000 to just under $150,000 9%
$150,000 or above 15%
Prefer not to answer 11%
Language spoken at home n=2050
English 76%
French 16%
English and French equally 3%
Other 4%
Minorities n=2050
Member of another visible minority or racialized community 9%
Black 7%
Indigenous (First Nations, Métis or Inuit) 5%
Hispanic 3%
None of the above 77%
Don't know 1%
I prefer not to say 2%
Ethnic Groups n=2050
Canadian 71%
British 20%
French 13%
Other Western European 9%
Eastern European 7%
South Asian 6%
Indigenous 4%
Scandinavian 3%
Southern European 3%
Southeast Asian 3%
African 2%
Latin American 2%
American (general mention) 1%
Arabic 1%
Other 6%
None 1%
Prefer not to answer 1%
Sexual orientation n=2050
Heterosexual 76%
2SLGBTQI+ 18%
Prefer not to answer 6%

In terms of non-response bias, a comparison of the unweighted sample with 2016 Census figures from Statistics Canada for those under 75 years of age indicates an underrepresentation of those under 35 (24% compared with 31% in the population). There is a more educated sample in the survey than found in the population with 49% reporting university degrees, compared with 34% in the population.

B. Survey Questionnaire

WINTRO

Thank you for agreeing to participate in this study. Si vous préférez répondre au sondage en français, veuillez cliquer sur français. Your participation is optional and your responses will be kept entirely confidential and anonymous. The survey takes 15 minutes to complete. It is being directed by EKOS Research, and is being administered according to the requirements of the Privacy Act. To view our privacy policy, click here. This survey is registered with the Canadian Research Insights Council's (CRIC) Research Verification Service. Click here if you wish to verify its authenticity (project code 20220222-EK421) If you require any technical assistance, please contact online@ekos.com.

PINTRO

Good morning/afternoon/evening, Bonjour, May I speak with ______? My name is _______________ and I am calling from EKOS Research Associates, a public opinion research company. We are conducting a study on behalf of the Government of Canada on Canadians' awareness and knowledge about dementia, including reducing the risk of developing dementia. Please be assured that we are not selling or soliciting anything. Would you prefer to be interviewed in English or French?/Préférez-vous répondre en français ou en anglais? Your participation is voluntary and your responses will be kept entirely confidential. The survey takes 15 minutes to complete. It is being conducted by EKOS Research, and administered according to the requirements of the Privacy Act. Results will not be reported on an individual basis, but rolled into groups of 20 or more to preserve confidentiality. The survey is registered with the Research Verification Service of the Canadian Research Insights Council (CRIC) (IF ASKED: Visit https://canadianresearchinsightscouncil.ca/rvs/home/?lang=en if you wish to verify its authenticity (project code 20220222-EK421)). May we begin with the survey?

Continue   1

Refuse (THANK & TERMINATE)   9

PRIV

This call may be recorded for quality control or training purposes.

QAGEX

 In what year were you born?

QAGEXSKIP

 Calculation

QAGEA

Are you at least 18 years of age?

QAGEY

May we place your age into one of the following general age categories?

QGENDR

What is your gender?

Q1

 How knowledgeable would you say you are about dementia?

Q4 [1,10]

What are the signs and symptoms of dementia as far as you know?

<[PHONE](Interviewer: Please read each item in the list and select each one that applies.)>

Q2

Overall, how much of an impact do you think dementia is having in Canada today?

Q5H

To the best of your knowledge, please indicate if the following is true or false: There are effective treatments that can delay the onset of symptoms and slow the progress of dementia

Q11 [1,11]

Who do you know (if anyone) that is living/has lived with dementia?

<[PHONE](Interviewer: Please read the list and ask respondent to stop you when you get to any that apply.)>

QCARE

Do you provide care or support to a family member or friend who is living with <hover="An umbrella term used to describe a set of symptoms affecting brain functions that are caused by neurodegenerative and vascular diseases or injuries. It is characterized by a decline in cognitive abilities such as memory, language, judgement, mood and behaviour. As a chronic and progressive condition, dementia can significantly interfere with the ability to maintain activities of daily living, such as eating, bathing, toileting and dressing. Alzheimer's disease and vascular disease are the most common types of dementia.">dementia?

NEWQ6

At what age do you think it's important for people to start taking action to reduce their risk of dementia?

<[PHONE](Interviewer: Read list – accept 1.)>

Q7A

To what extent do you agree or disagree with the following statement: I worry about the possibility of personally developing dementia.

<[PHONE](Interviewer: Read scale.)>

NEWQ4

How would you rate your personal risk of developing dementia?

<[PHONE](Interviewer: Read scale.)>

NEWQ4B [1,10]

Why do you feel your risk of developing dementia is moderate to high?

<[PHONE](Interviewer: Please read each item in the list and select each one that applies.)>

NEWQ4C [1,9]

Why do you feel your risk of developing dementia is low?

<[PHONE](Interviewer: Please read each item in the list and select each one that applies.)>

NEWQ5

To what extent do you believe that you can reduce your own personal risk of developing dementia going forward?

<[PHONE](Interviewer: Read scale.)>

Q2IN [0,20]

What are the first three risk factors that come to mind when thinking about what might increase the likelihood of developing dementia?

<[PHONE](Interviewer: Prompt for up to 3 responses.)>

Q5D

To the best of your knowledge, please indicate if each of the following are true or false:

Some ethnic/cultural groups have a higher risk of developing dementia

Q5E

To the best of your knowledge, please indicate if each of the following are true or false:

The risk of developing dementia is higher among people with chronic health conditions such as hypertension, heart disease, and diabetes

Q5G

To the best of your knowledge, please indicate if each of the following are true or false:

Dementia is an inevitable (i.e., normal) part of aging

NEWQ8 [1,15]

Thinking about your current situation, which of the following risk factors for dementia do you believe are likely to increase your own risk of developing dementia?

<[PHONE](Interviewer: Read list – select all that apply.)[ELSE]Select all that apply>

NEWQ8A [1,3]

Please select up to three risk factors you feel are likely to have the greatest impact on your risk of developing dementia?

<[PHONE](Interviewer: Read list - accept up to 3.)[ELSE]Select up to 3.>

NEWQ8B [1,15]

Thinking about these risk factors for dementia, are there any that you did not know about previously?

<[PHONE](Interviewer: Read list – ask respondent to stop you for any that apply).[ELSE]Select all that apply.>

Q8

In the last 12 months, have you taken any steps to specifically reduce your own risk for developing dementia?

NEWQ10B [1,10]

What or who motivated you to start taking steps to reduce your risk of developing dementia?

<[PHONE](Interviewer: Please read each item in the list and select each one that applies.)>

Q8A [1,12]

Over the past 12 months, what steps did you take to reduce your risk of developing dementia?

Q8B

Do you plan to continue these steps?

<[PHONE](Interviewer: Read list.)>

NEWQ10C

Do you feel you would like to be able or need to do more to reduce your risk of developing dementia?

NEWQ10F [1,13]

Please share your top reasons for not feeling that you would like to be able or need to do more to reduce your risk of developing dementia.

<[PHONE](Interviewer: Read list – select all that apply.)[ELSE]Select all that apply.>

NEWQ10D [0,3]

What are the top three things that would assist you in taking steps to reduce your risk of developing dementia that you are not able or find difficult to take now?

<[PHONE](Interviewer: Prompt for up to 3 responses.)>

NEWQ10E [1,12]

Did you engage in any of the following activities over the past year?

<[PHONE](Interviewer: Read list – select all that apply.)[ELSE]Please read each item in the list and select each one that applies.>

NEWQ10EA

Do you plan to continue these activities that you are engaging in?

<[PHONE](Interviewer: Read list.)>

Q16A

How comfortable would you be with each of the following...?

Having a discussion with a health care provider about your personal risk of developing dementia

Q16E

How comfortable would you be with each of the following...?

Telling friends about a dementia diagnosis

Q10

How comfortable would you be with each of the following...?

Interacting with someone living with dementia

NEWQ9

How involved are you in community activities, online or in person, such as volunteering, socializing, and helping to organize or participate in community activities?

<[PHONE](Interviewer: Read list.)>

NEWQ11B

After <[PHONE]hearing[ELSE]seeing> the list of risk factors in this survey, how would you now rate your own risk of developing dementia?

<[PHONE](Interviewer: Read scale.)>

NEWQ21

Have you been diagnosed with a chronic health condition?

NEWQ21B [1,16]

Which of the following chronic health conditions have you been diagnosed with?

<[PHONE](Interviewer: Do not read, but prompt as needed.)>

NEWQ21G [0,2]

How much time per week do you spend being physically active (e.g. walking or cycling, doing sports or fitness activities, or carrying heavy loads, and doing household chores that require physical effort)? Please only include activities that last a minimum of 10 continuous minutes.

QEDUC

What is the highest level of education that you have completed?

QINC

 Which of the following categories best describes your total household income last year, before taxes, from all sources for all household members?

<[PHONE](Interviewer: Read list.)>

QLANG

QMINOR [1,6]

Do you consider yourself to be any of the following?

<[PHONE](Interviewer: Read list – select all that apply.)[ELSE]Select all that apply.>

QETHN [1,16]

To which ethnic or cultural groups do you consider yourself to belong?

<[PHONE](Interviewer: Do not read, but prompt as needed. Accept as many as apply.)[ELSE](Select all that apply.)>

Q25

Are you a First Nations person, Métis, or Inuk?

Q26

Do you live on a reserve or First Nation community for at least 6 months of the year?

Q27

What is your sexual orientation?

QPOST

What are the first three characters of your postal code?

QPROV

What province or territory do you live in?

THNK

Thank you very much for taking the time to complete this survey.

THNK2

<[QAGEXSKIP = 1 or QAGEA = 2,99 or QAGEY = 1,8,99]We appreciate your time, however, it seems that you are not eligible to participate in this particular survey.[ELSE]We will no longer contact you for the purposes of this study. Thank you for your cooperation.>