Canadians' Views on Canada Post Services - Survey Findings Report

Prepared for Public Services and Procurement Canada

Supplier:
Ekos Research Associates Inc.
Contract Number:
EP363-222457/001/CY
Contract Value:
$144,182.09
Award Date:
March 14, 2022
Delivery Date:
September 13, 2022
Registration Number:
POR 133-21

For more information on this report, please contact Public Services and Procurement Canada at TPSGC.PORCoordComm-ROPCoordComm.PWGSC@tpsgc-pwgsc.gc.ca

This public opinion research report presents the results of an online survey conducted by Ekos Research Associates Inc. on behalf of Public Services and Procurement Canada. The research study was conducted with 3,433 Canadians between April 15 and 30, 2022.

Cette publication est aussi disponible en français sous le titre Points de vue des Canadiens sur les services de Postes Canada.

This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Public Services and Procurement Canada. For more information on this report, please contact Public Services and Procurement Canada at: TPSGC.PORCoordComm-ROPCoordComm.PWGSC@tpsgc-pwgsc.gc.ca

Catalogue Number:
P4-108/3-2022E-PDF
International Standard Book Number (ISBN):
978-0-660-44719-3

Related publications (registration number: POR 133-21)

French Catalogue Number:
P4-108/3-2022F-PDF
French ISBN:
978-0-660-44720-9

© His Majesty the King in Right of Canada, as represented by the Minister of Public Works and Government Services, 2022

Table of Contents

List of Tables

List of Charts

Summary

A. Background and Objectives

The Canadian Postal Service Charter describes the Government of Canada's expectations regarding Canada Post's service standards and related activities in providing postal services that ensure these remain universal, affordable, reliable, convenient, secure and responsive to the needs of consumers in Canada. The Government has committed to review the Canadian Postal Service Charter (established in 2009) every five (5) years to assess the need to adapt the Charter to changing requirements. In 2018, the government affirmed that Canada Post is expected to continue to meet the expectations laid out in the Charter.

This research is intended to capture the views of Canadians about the mail and their current expectations of Canada Post, especially in the wake of the COVID-19 pandemic, and Canada Post's ongoing financial losses, in order to ensure that the evolution of this important public institution reflects their understanding of "quality service that Canadians can afford."

This research will help the Government of Canada to better understand Canadians' opinion of how Canada Post serves them today and how they wish to be served into the future to ensure that Canada Post services, and in particular the Service Charter, continue to meet the needs of Canadians.

Objectives

The research addresses:

B. Methodology

The survey is comprised of 3,433 completed cases of Canadians, 18 years of age and older, including oversamples among Canadians living in British Columbia (555), the Atlantic provinces (100 or more in each: 663 in total), and the territories (104), as well as in rural areas outside of the territories (869). Also targeted were autonomous seniors[2] (948), those with a physical mobility limitation (515), individuals identifying as a visible minority (446), Indigenous (255) or a member of the LGBTQ2+ community (254).

The survey sample was randomly selected from the Probit panel, which is assembled using a random digit dial (RDD) process for sampling from a blended land-line cell-phone frame, which provides full coverage of Canadians with telephone access. As such, this panel is considered to be representative of the general public in Canada and margins of error can be applied. Fifteen percent of cases were collected by trained, bilingual interviewers, while the majority were collected through online self-administration.

The survey was administered in April 2022, with an average length of 15 minutes online (23 minutes by telephone) and a response rate of 25%. Details on the rate of participation can be found in Appendix A and the questionnaire is provided in Appendix B.

This randomly recruited probability sample carries with it a margin of error of +/-1.7% at a 95% confidence interval. Results are weighted to population proportions for region and type of community (urban/rural), age, and gender, and for those who are a visible minority or a member of the LGBTQ2+ community. Chi-square tests were used to compare subgroups to the remaining sample (e.g., Ontario vs. the rest of Canada; women vs. men).

C. Key Findings

Below is a selected summary of findings. For further information, please refer to the Detailed Findings section of this report.

Postal Services Received

Satisfaction and Perceptions

Financial Models

Rural Post Offices and Rural Points of View

D. Note to Readers

Detailed findings are presented in the sections that follow. Overall results are presented in the main portion of the narrative and are typically supported by graphic or tabular presentation of results. Results for the proportion of respondents in the sample who either said "don't know" or did not provide a response may not be indicated in the graphic representation of the results in all cases, particularly where they are not sizable (e.g., 5% or less). Results may also not total to 100% due to rounding. In some questions, results are compared with a survey of 2,246 Canadians conducted in 2016.

Bulleted text is also used to point out any statistically and substantively significant differences between sub-groups of respondents. Key demographic patterns of interest are described throughout the report. Only differences that are statistically and substantively different (e.g., five percentage points from the overall mean) are presented.

Details of the methodology and sample characteristics can be found in Appendix A. The programmed survey instrument can be found in Appendix B.

E. Political Neutrality Certification

I hereby certify as Senior Officer of Ekos Research Associates Inc. that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Communications Policy of the Government of Canada and Procedures for Planning and Contracting Public Opinion Research. Specifically, the deliverables do not include information on electoral voting intentions, political party preferences, standings with the electorate, or ratings of the performance of a political party or its leaders.

Signed by: Susan Galley (Vice President)

Detailed Findings

A. Profile of Clients and Services Received or Used

Where Respondents Live

Following is an unweighted distribution of the survey sample across all provinces and across the three territories combined. As shown in the breakdown by community size, Alberta residents are more likely than others across the country to live in cities than in suburban and rural communities, while Ontario residents cluster more in suburbia compared with other Canadians. Residents of Atlantic Canada are more apt to classify their community as rural compared with the rest of the country.

Response Total Urban Suburban Rural
Province (unweighted) n=3,433 n=1,786 n=769 n=869
British Columbia 16% 16% 19% 14%
Alberta 10% 12% 7% 9%
Saskatchewan 3% 3% 1% 4%
Manitoba 4% 4% 2% 3%
Ontario 27% 27% 35% 19%
Quebec 18% 19% 20% 14%
New Brunswick 6% 6% 4% 8%
Nova Scotia 7% 4% 6% 14%
Prince Edward Island 3% 2% 2% 6%
Newfoundland & Labrador 3% 3% 2% 5%
Territories 3% 3% 1% 4%

Who respondents are

Following are distributions of the sample across age cohorts, and target or minority groups, as well as by household income. The breakdown of each segment based on where they live (i.e., urban, suburban or rural) helps the reader to better understand the demographic patterns described in the remainder of the report. For example, younger Canadians are more often clustered in urban areas, whereas those who are older are more often found in suburban and rural communities. As a result, different age groups experience different delivery service and distance to a post office which likely shapes their views and experiences. The same patterns arise with each of the minority groups (e.g., members of the LGBTQ2+ community are more often found in urban areas).

Table 2: Who Respondents Are
Response Total Urban Suburban Rural
Age n=3433 n=1786 n=769 n=869
Under 35 years 27% 29% 28% 16%
35-44 years 17% 17% 18% 13%
45-54 years 16% 15% 18% 13%
55-59 years 8% 7% 9% 9%
60-64 years 9% 9% 9% 13%
65 or older 23% 22% 18% 35%
Autonomous seniors 4% 4% 3% 6%
Physical mobility limitation 13% 13% 11% 16%
Visible Minority 21% 24% 24% 6%
Indigenous 4% 4% 3% 6%
LGBTQ2+ 9% 10% 8% 4%
Total household income n=3433 n=1786 n=769 n=869
Under $20,000 5% 6% 3% 5%
$20,000 to just under $40,000 11% 12% 7% 13%
$40,000 to just under $60,000 12% 13% 10% 12%
$60,000 to just under $80,000 12% 13% 11% 10%
$80,000 to just under $100,000 12% 12% 10% 14%
$100,000 to just under $150,000 19% 17% 24% 18%
$150,000 and above 18% 17% 24% 13%
Don't know / No response 12% 11% 12% 16%

Type of Mail Delivery Service

Nearly equal proportions of Canadians receive their regular home mail at their door (35%) or in a community mailbox (31%). About one in five (21%) receive their mail in a centralized box in their apartment or condo. Considerably fewer receive their mail in a rural mailbox at the side of the road (7%) or in a postal box at a post office or retail outlet (6%). By comparison, in 2016, fewer (27%) reported having mail delivered to their door. A similar proportion receives mail in a community mailbox (32%), and 26% in a centralized box in the building, a postal box (11%), or rural mailbox (4%).

Those who live in the city are apt to receive their mail at the door (45%) or a centralized box in their apartment or condo (31%) compared with other Canadians. Those in the suburbs tend to receive their mail in a community mailbox (53%). Rural respondents are apt to say they receive their mail in a rural mailbox at the side of the road (32%) or a postal box at a post office or retail outlet (27%).

Table 3: Type of Mail Delivery Service
Response Total Urban Suburban Rural
Q1. How do you receive regular mail at home? n=3433 n=1786 n=769 n=869
To your door 35% 45% 28% 7%
In a community mailbox 31% 21% 53% 30%
In a centralized box in your apartment building or condo 21% 31% 10% 5%
In a rural mailbox at the side of the road 7% 1% 5% 32%
In a postal box at a post office or retail outlet 6% 1% 4% 27%

Distance to Post Office

Most Canadians (70%) reported living within 2.5 kilometers of the nearest post office. One in six (17%) live between 2.5 and 5 kilometers of a post office. Few (9%) live between 5 and 15 kilometres, and 2% live farther from a post office.

Naturally, those living in cities have a shorter distance to travel to their nearest post office; 78% travel 2.5 kilometers or less. Canadians living in suburbs are more likely than other Canadians to say a post office is between 2.5 and 5 kilometers (22%). Rural Canadians are apt to be between 5 and 15 kilometers (27%), or more than 15 kilometers (10%) from a post office compared with others. While rural post offices are less likely to be close to a post office than those in cities and suburbs, 44% of rural respondents reported that they are within 2.5 kilometers or less of a post office.

Canadians who live 2.5 kilometers or less from their nearest post office are more apt to receive their mail by delivery to their door (77%) or in their building (81%) compared with other Canadians.

Table 4: Distance to Post Office
Response Total Urban Suburban Rural
Q2. How far from your home is your nearest post office? n=3433 n=1786 n=769 n=869
2.5 km or less 70% 78% 68% 44%
More than 2.5 km, but less than 5km 17% 15% 22% 19%
Between 5 and 15 km 9% 4% 7% 27%
More than 15 km 2% 0% 0% 10%
Don't know / No response 3% 3% 3% 0%

Intensity of Use: Mail Delivery

Three in four Canadians (76%) send parcels or personal correspondence (72%), although the majority (66% and 60%, respectively) do so a few times a year. Fewer pay their bills by mail; 76% never do and of those who do, the majority (16%) do so a few times a year.

Chart 1: Intensity of Use: Mail Delivery

Chart 1. Text version below.

Chart 1: Intensity of Use: Mail Delivery - Text Version

This stacked chart shows the percentage of results for responses to three statements across three categories: never, a few times a year, and monthly or more.

Respondents were asked: "How often do you send the following things by mail?"

Respondents selected:

Personal correspondence such as letters and cards:
  • Category "Never": 23%
  • Category "A few times a year": 60%
  • Category "Monthly or more": 16%
Parcels:
  • Category "Never": 23%
  • Category "A few times a year": 66%
  • Category "Monthly or more": 10%
Bill payments:
  • Category "Never": 76%
  • Category "A few times a year": 16%
  • Category "Monthly or more": 7%

Base: n=3433

Q3a-c. How often do you send the following things by mail?

Base: n=3433

Intensity of Use: Other Services

Purchase of stamps, and the sending and receiving of parcels occur with the greatest frequency, but very few Canadians report frequent use of postal services. Close to half or more of Canadians never use postal services except to purchase stamps, and collect and send parcels. Parcel pick up was reported more frequently than any other activity: 13% weekly or monthly. Just over seven in ten Canadians said they have bought stamps (72%) or picked up a parcel (79%) at the post office in the past year, although 67% and 66%, respectively have done so a few times. Two in three Canadians (64%) have sent a parcel to friends or family a few times in the past year, although nearly all of these have done so a few times. Half have bought postage supplies at the post office (55%; mostly doing so a few times). Half returned an item purchased online (50%; 44% a few times) or sent registered mail (44%) in the past year. Financial services were accessed by 5% of Canadians; reporting usage of a few times in the past year, although higher among some segments (e.g., visible minorities, those born outside of Canada, Indigenous Peoples).

Chart 2: Intensity of Use: Other Services

Chart 2. Text version below.

Chart 2: Intensity of Use: Other Services - Text Version

This stacked chart shows the percentage of results for responses to seven statements across three categories: never, a few times a year, and monthly or more.

Respondents were asked: "How often have you done any of the following at the post office in the past year?"

Respondents selected:

Picked up a parcel:
  • Category "Never": 20%
  • Category "A few times a year": 66%
  • Category "Monthly or more": 13%
Returned an item purchased online:
  • Category "Never": 50%
  • Category "A few times a year": 44%
  • Category "Monthly or more": 6%
Bought stamps:
  • Category "Never": 27%
  • Category "A few times a year": 67%
  • Category "Monthly or more": 5%
Sent a parcel to friends or family:
  • Category "Never": 35%
  • Category "A few times a year": 61%
  • Category "Monthly or more": 3%
Bought postage supplies (envelopes, boxes, tape):
  • Category "Never": 44%
  • Category "A few times a year": 52%
  • Category "Monthly or more": 3%
Sent registered mail:
  • Category "Never": 53%
  • Category "A few times a year": 42%
  • Category "Monthly or more": 2%
Accessed financial services (e.g., MoneyGram / My Money loan:
  • Category "Never": 94%
  • Category "A few times a year": 5%
  • Category "Monthly or more": 0%

Base: n=3433

Q4a-g. How often have you done any of the following at the post office in the past year?

Base: n=3433

Impact of COVID on Usage of Services

One in five Canadians (22%) reported that they changed the way in which they use Canada Posts services over the course of the pandemic.

Chart 3: Impact of COVID on Usage of Services

Chart 3. Text version below.

Chart 3: Impact of COVID on Usage of Services - Text Version

This pie chart shows the percentage of results for responses to one question across three categories: yes, no, and DK/NR.

Respondents were asked: "Has the COVID-19 pandemic changed how you use Canada Post's services in any way?"

Respondents selected:

Base: n=3433

Q6. Has the COVID-19 pandemic changed how you use Canada Post's services in any way?

Base: n=3433

Extent of Change in Use Since COVID

Among the 22% of Canadians who said the COVID-19 pandemic changed how they use Canada Posts services, most indicated they ordered somewhat (26%) or a lot (57%) more parcels online (83% more overall). Nearly four in ten (39%) said they sent more parcels to friends and family, and 24% sent more letter mail during the pandemic.

Chart 4: Extent of Change in Use Since COVID

Chart 4. Text version below.

Chart 4: Extent of Change in Use Since COVID - Text Version

This stacked chart shows the percentage of results for responses to three statements across five categories: a lot less, somewhat less, about the same, somewhat more, a lot more.

Respondents were asked: "Do you do each of the following more, about the same, or less, compared to before the pandemic...?"

Respondents selected:

Order parcels online:
  • Category "A lot less": 4%
  • Category "Somewhat less": 2%
  • Category "About the same": 10%
  • Category "Somewhat more": 26%
  • Category "A lot more": 57%
  • Total: "less": 6%
  • Total: "more": 83%
Send parcels to friends and family:
  • Category "A lot less": 9%
  • Category "Somewhat less": 7%
  • Category "About the same": 42%
  • Category "Somewhat more": 26%
  • Category "A lot more": 12%
  • Total: "less": 17%
  • Total: "more": 39%
Send letter mail:
  • Category "A lot less": 11%
  • Category "Somewhat less": 9%
  • Category "About the same": 55%
  • Category "Somewhat more": 17%
  • Category "A lot more": 7%
  • Total: "less": 20%
  • Total: "more": 24%

Base: n=728: changed how they use Canada Post services since COVID-19

Q7a-c. Do you do each of the following more, about the same, or less, compared to before the pandemic...?

Base: n=728: changed how they use Canada Post services since COVID-19

B. Experiences With Services

Extent of Interest in New Services

The majority of Canadians (66%) said they would certainly (24%) or probably (42%) be interested in using government services at their local post office like those offered at Service Canada outlets. Interest is lower in terms of becoming a client of Canada Post banking services, with one in five indicating they would certainly (5%) or probably (14%) use these.

Chart 5: Extent of Interest in New Services

Chart 5. Text version below.

Chart 5: Extent of Interest in New Services - Text Version

This stacked chart shows the percentage of results for responses to two statements across five categories: DK/NR, certainly not, probably not, probably, and certainly.

Respondents were asked: "How likely would you be to make use of these services if they were offered at your local post office?"

Respondents selected:

Use government services like those offered at Service Canada outlets:
  • Category "DK/NR": 9%
  • Category "Certainly not": 7%
  • Category "Probably not": 17%
  • Category "Probably": 42%
  • Category "Certainly": 24%
  • Total: "Certainly/probably not": 24%
  • Total: "Probably/Certainly": 66%
Become a client of Canada Post banking services:
  • Category "DK/NR": 12%
  • Category "Certainly not": 27%
  • Category "Probably not": 42%
  • Category "Probably": 14%
  • Category "Certainly": 5%
  • Total: "Certainly/probably not": 69%
  • Total: "Probably/Certainly": 19%

Base: n=3433

Q5a. How likely would you be to make use of these services if they were offered at your local post office?

Base: n=3433

Satisfaction with Services

Most Canadians (83%) are satisfied with the overall services offered by Canada Post, although the proportion is lower than found in 2016 (91%: 59% very satisfied). Satisfaction is also high in terms of the frequency of mail delivery (87%) and where they get their mail (85%). Each of these is also marginally lower than the 91% and 88%, respectively found in 2016. About three in four Canadians are satisfied with the delivery of parcels by Canada Post (79%; on par with 81% in 2016) and the speed of delivery of their mail (75%; lower than the 85% in 2016).

Chart 6: Satisfaction with Services

Chart 6. Text version below.

Chart 6: Satisfaction with Services - Text Version

This stacked chart shows the percentage of results for responses to five statements across three categories: dissatisfied, neither, and satisfied.

Respondents were asked: "To what extent are you satisfied or dissatisfied with the following aspects of Canada Post's services?"

Respondents selected:

Overall services offered by Canada Post:
  • Category "Dissatisfied": 7%
  • Category "Neither": 9%
  • Category "Satisfied: 83%
The frequency of delivery of your mail:
  • Category "Dissatisfied": 5%
  • Category "Neither": 8%
  • Category "Satisfied: 87%
Where you get your mail:
  • Category "Dissatisfied": 7%
  • Category "Neither": 7%
  • Category "Satisfied: 85%
The delivery of parcels (by Canada Post):
  • Category "Dissatisfied": 8%
  • Category "Neither": 10%
  • Category "Satisfied: 79%
The speed of delivery of your mail:
  • Category "Dissatisfied": 12%
  • Category "Neither": 12%
  • Category "Satisfied: 75%

Base: n=3433 (speed: n=1682; frequency: n=1751)

Q9a-d. To what extent are you satisfied or dissatisfied with the following aspects of Canada Post's services?

Base: n=3433 (speed: n=1682; frequency: n=1751)

Attitudes about Postal Service

Canada Post continues to be an important and essential service for more than nine in ten Canadians (for Canadians: 94%, for me: 91%). Door-to-door mail delivery is also considered essential for the elderly or people with mobility or health issues (92%). Over eight in ten (84%), however, do not care if a post office is in a pharmacy or a grocery store, or if it is operated by Canada Post, as long as the prices and services are the same. Canadians are divided about the importance of speed of delivery, with just under half (43%: on par with 44% in 2016) agreeing that that they would not notice if letter mail took twice as long to arrive, but a slight majority (56%: on par with 2016) saying they would notice.

Chart 7: Attitudes about Postal Service

Chart 7. Text version below.

Chart 7: Attitudes about Postal Service - Text Version

This stacked chart shows the percentage of results for responses to five statements across four categories: strongly disagree, somewhat disagree, somewhat agree, and strongly agree.

Respondents were asked: "To what extent to you agree or disagree with the following statements?"

Respondents selected:

Canada Post continues to be an important and essential service for Canadians:
  • Category "Strongly disagree": 1%
  • Category "Somewhat disagree": 4%
  • Category "Somewhat agree": 20%
  • Category "Strongly agree": 74%
  • Total: "disagree": 5%
  • Total: "agree": 94%
Door to door mail delivery is essential for the elderly/people with mobility or health problems:
  • Category "Strongly disagree": 2%
  • Category "Somewhat disagree": 4%
  • Category "Somewhat agree": 19%
  • Category "Strongly agree": 73%
  • Total: "disagree": 7%
  • Total: "agree": 92%
Doesn't matter to me if post office in store/operated by CPC, if prices/services are the same:
  • Category "Strongly disagree": 6%
  • Category "Somewhat disagree": 8%
  • Category "Somewhat agree": 24%
  • Category "Strongly agree": 60%
  • Total: "disagree": 14%
  • Total: "agree": 84%
Canada Post continues to be an important and essential service for me:
  • Category "Strongly disagree": 2%
  • Category "Somewhat disagree": 6%
  • Category "Somewhat agree": 32%
  • Category "Strongly agree": 59%
  • Total: "disagree": 8%
  • Total: "agree": 91%
If letter mail took twice as long to reach me, I probably would not notice:
  • Category "Strongly disagree": 28%
  • Category "Somewhat disagree": 28%
  • Category "Somewhat agree": 28%
  • Category "Strongly agree": 15%
  • Total: "disagree": 56%
  • Total: "agree": 43%

Base: n=3433 (Continues to be important to me: n=1706 / to Canadians: n=1727)

Q10b-e. To what extent to you agree or disagree with the following statements?

Base: n=3433 (Continues to be important to me: n=1706/to Canadians: n=1727)

Challenges in Rural Areas

Among rural residents in the sample, the cost of shipping parcels poses the most significant challenge, with half of households (49%) saying it poses at least a moderate challenge (28% indicating cost to be a fairly sizable or large challenge). One in four sees the hours of postal office operation (26%), and delivery times for parcels (25%) as a moderate or greater challenge. One in five feels this way about delivery times for mail (20%), and distance to the post office (19%). Fewer (14%) experience the location of post offices, relative to other stores and services, as a challenge.

Chart 8: Challenges in Rural Areas

Chart 8. Text version below.

Chart 8: Challenges in Rural Areas - Text Version

This stacked chart shows the percentage of results for responses to six statements across four categories: no challenge at all, only minor challenge, moderate challenge, and fairly/large challenge.

Respondents were asked: "How much of a challenge do each of the following pose to you personally when accessing Canada Post services?"

Respondents selected:

The cost of shipping parcels from your community:
  • Category "No challenge at all": 24%
  • Category "Only minor challenge": 21%
  • Category "Moderate challenge": 21%
  • Category "Fairly/large challenge": 28%
The hours or operation of your post office:
  • Category "No challenge at all": 47%
  • Category "Only minor challenge": 25%
  • Category "Moderate challenge": 15%
  • Category "Fairly/large challenge": 11%
The distance to your post office:
  • Category "No challenge at all": 59%
  • Category "Only minor challenge": 21%
  • Category "Moderate challenge": 10%
  • Category "Fairly/large challenge": 9%
Delivery times for parcels:
  • Category "No challenge at all": 45%
  • Category "Only minor challenge": 26%
  • Category "Moderate challenge": 17%
  • Category "Fairly/large challenge": 8%
Delivery times for mail:
  • Category "No challenge at all": 54%
  • Category "Only minor challenge": 24%
  • Category "Moderate challenge": 12%
  • Category "Fairly/large challenge": 8%
Where post office is located relative to grocery stores, pharmacies, or other services:
  • Category "No challenge at all": 69%
  • Category "Only minor challenge": 16%
  • Category "Moderate challenge": 8%
  • Category "Fairly/large challenge": 6%

Base: n=869: Rural residents

Q11a-f. How much of a challenge do each of the following pose to you personally when accessing Canada Post services?

Base: n=869: Rural residents

Perceived Value of a Stamp

Canadians are divided in their view of whether or not stamps are undervalued at the price of $1.07 (or $0.92 in a bulk purchase). In fact, equal proportions agree and disagree (42%), and just over one in four hold a strong view about stamps being undervalued (12%) or not (15%).

Chart 9: Perceived Value of a Stamp

Chart 9. Text version below.

Chart 9: Perceived Value of a Stamp - Text Version

This chart of single bars shows the percentage of results for responses to five statements.

Respondents were asked: "To what extent do you agree or disagree with the following statement? At a cost of $1.07 per stamp for delivery anywhere in Canada or $0.92 when you buy a booklet of 10, domestic stamps are under-priced for their value."

Respondents selected:

Base: n=3433

Q12. To what extent do you agree or disagree with the following statement? At a cost of $1.07 per stamp for delivery anywhere in Canada or $0.92 when you buy a booklet of 10, domestic stamps are under-priced for their value.

Base: n=3433

C. Support for Changes in Postal Service

Support for Community Mailboxes (w parcel lockers)

A majority (55%) of Canadians support ending door-to-door home delivery and replacing it with community mailboxes, costing half the price to service, for everyone except the elderly and those with mobility or health challenges. Just over one in three (36%) Canadians who currently receive mail delivery at the door, however, support this option (compared with 77% of Canadians who currently receive mail delivery at a community mailbox).

Chart 10: Support for Community Mailboxes (Replacing Door-to-Door)

Chart 10. Text version below.

Chart 10: Support for Community Mailboxes (Replacing Door-to-Door) - Text Version

This chart of single bars shows the percentage of results for responses to five statements.

Respondents were asked: "Do you support or oppose this change: End door-to-door home delivery and replace it with community mailboxes for everyone except the elderly and those with mobility or health challenges."

Respondents selected:

Base: n=3433

Q16c. Do you support or oppose this change: End door-to-door home delivery and replace it with community mailboxes for everyone except the elderly and those with mobility or health challenges.

Base: n=3433

When asked the question from a mail security perspective, rather than financial savings, a slight majority (53%) of Canadians continue to strongly (35%) or somewhat (19%) oppose the idea of converting door-to-door mail and parcel delivery to community mailboxes with parcel lockers. This is even when presented with the caveat that the change would allow for secure delivery and prevent parcel thefts. Two in five (40%) support the idea (13% strongly and 27% somewhat), which is slightly higher (40% vs 36%) than when proposed in order to reduce Canada Post's losses.

Chart 11: Further Support for Community Mailboxes (w parcel lockers)

Chart 11. Text version below.

Chart 11: Further Support for Community Mailboxes (w parcel lockers) - Text Version

This chart of single bars shows the percentage of results for responses to five statements.

Respondents were asked: "Given the increase in e-commerce deliveries, and parcel thefts ("porch pirates"), would you support conversion of your door-to-door mail and parcel delivery to secure and convenient community mailboxes that include parcel lockers?"

Respondents selected:

Base: n=1079: Receive mail at the door

Q8. Given the increase in e-commerce deliveries, and parcel thefts ("porch pirates"), would you support conversion of your door-to-door mail and parcel delivery to secure and convenient community mailboxes that include parcel lockers?

Base: n=1079: Receive mail at the door

Canadians are more amenable to a price increase for stamps on letters that are being sent farther away. In fact, 27% are willing to pay up to $2.00 for delivery of a letter across the country. More than half of Canadians (56%) would be willing to pay $1.50 or more. Letter mail delivery within a province is still something for which 18% would be willing to pay $1.50. When it comes to delivery within one's city or town, however, two in three Canadians (65%) are not open to an increase for letter mail, although 14% are willing to pay $1.25, and 13% are willing to pay $150 or more.

Table 5: Tolerance for Price Increases for Stamps
What is the maximum amount you feel is reasonable to pay for a single stamp to deliver a letter within the following areas? Within your city or town Within your province Across the country
n= 3433 3433 3433
$1.00 65% 37% 22%
$1.25 14% 25% 15%
$1.50 8% 18% 22%
$1.75 1% 4% 7%
$2.00 4% 9% 27%
Don't know / No response 8% 7% 7%

Financial Model

According to survey results, Canadians are considerably more supportive of federal government funding to maintain current service levels than they are of service levels driven by Canada Post revenues alone. Three in four agree with the idea of a subsidy (42% strongly; 10% strongly disagree). On the other hand, 38% agree that service levels should be driven by revenues, while 58% disagree (27% strongly). One in five (20%) said they agree with both ideas, and another 4% disagreed with both. When forced to choose, overall results indicate that 73% of Canadians agree with federal government funding to maintain current service and 27% prefer services levels based solely on revenues.

Chart 12: Financial Model

Chart 12. Text version below.

Chart 12: Financial Model - Text Version

This stacked chart shows the percentage of results for responses to two statements across four categories: strongly disagree, somewhat disagree, somewhat agree, and strongly agree.

Respondents were asked: "To what extent do you agree or disagree with the following statements?"

Respondents selected:

Canada Post should receive federal government funding to maintain current service levels and prices across the country:
  • Category "Strongly disagree": 10%
  • Category "Somewhat disagree": 12%
  • Category "Somewhat agree": 33%
  • Category "Strongly agree": 42%
  • Total: "disagree": 22%
  • Total: "agree": 75%
Canada Post should provide only the level of service it can pay for with its own revenue:
  • Category "Strongly disagree": 27%
  • Category "Somewhat disagree": 31%
  • Category "Somewhat agree": 23%
  • Category "Strongly agree": 15%
  • Total: "disagree": 58%
  • Total: "agree": 38%

Base: n=3433

Q14a-b. To what extent do you agree or disagree with the following statements?

Base: n=3433

Support for Approach to Financial Losses at Canada Post

As shown previously in the report, when asked about potential approaches to addressing financial losses, Canadians are amenable to government subsidies, particularly in more costly rural and remote locations (75% support: 41% strongly, with 19% opposition). They are also not wed to corporate post offices, and therefore supportive of less expensive franchise ownership models (75% support: 36% strongly, with 20% opposition).

Although support is more tepid, two in three Canadians support reduced frequency of letter delivery (64% support, but 25% strongly, and nearly as many are strongly opposed to it). The same level of support exists for parcel lockers (63%). There is slightly less support for an increase in stamp prices (60%).

While support is significant and opposition is limited when it comes to subsidizing postal services; using alternative space; reducing letter mail delivery; using parcel lockers; and even increasing the price of stamps, opposition to a reduction of the number of offices (61%) far outweighs the level of support (33%).

Chart 13: Support for Approach to Financial Overruns

Chart 13. Text version below.

Chart 13: Support for Approach to Financial Overruns - Text Version

This stacked chart shows the percentage of results for responses to six statements across five categories: DK/NR, strongly oppose, somewhat oppose, somewhat support, and strongly support.

Respondents were asked: "Do you support, or oppose these changes."

Respondents selected:

Subsidize more costly and unprofitable postal services in rural and remote communities:
  • Category "DK/NR": 6%
  • Category "Somewhat oppose": 8%
  • Category "Strongly oppose": 11%
  • Category "Strongly support": 34%
  • Category "Somewhat support": 41%
  • Total: "oppose": 19%
  • Total: "support": 76%
Replace corporate post offices with less expensive franchises in grocery stores/pharmacies:
  • Category "DK/NR": 4%
  • Category "Somewhat oppose": 9%
  • Category "Strongly oppose": 11%
  • Category "Strongly support": 39%
  • Category "Somewhat support": 36%
  • Total: "oppose": 21%
  • Total: "support": 75%
Install outdoor and automated 24/7 parcel lockers:
  • Category "DK/NR": 9%
  • Category "Somewhat oppose": 14%
  • Category "Strongly oppose": 14%
  • Category "Strongly support": 37%
  • Category "Somewhat support": 26%
  • Total: "oppose": 28%
  • Total: "support": 63%
Reduce the frequency of letter mail delivery from five days a week to every other day:
  • Category "DK/NR": 2%
  • Category "Somewhat oppose": 18%
  • Category "Strongly oppose": 16%
  • Category "Strongly support": 39%
  • Category "Somewhat support": 25%
  • Total: "oppose": 34%
  • Total: "support": 64%
Increase the basic price of a stamp by roughly 25 cents:
  • Category "DK/NR": 4%
  • Category "Somewhat oppose": 17%
  • Category "Strongly oppose": 20%
  • Category "Strongly support": 38%
  • Category "Somewhat support": 22%
  • Total: "oppose": 36%
  • Total: "support": 60%
Reduce the number of post offices:
  • Category "DK/NR": 6%
  • Category "Somewhat oppose": 28%
  • Category "Strongly oppose": 33%
  • Category "Strongly support": 25%
  • Category "Somewhat support": 8%
  • Total: "oppose": 61%
  • Total: "support": 34%

Base: n=3433

Q16ab-dg. Do you support, or oppose these changes.

Base: n=3433

Support for Other Options

As with support for an overall reduction in letter mail delivery, two in three Canadians agree with delivery on fewer than five days per week (66% support: 27% strongly, although 16% are strongly opposed). Canadians are divided about whether everyone should shoulder the same cost for parcel delivery, regardless of the distance. Although half agree (51%: 23% strongly), 44% disagree. Among both those who agree and those who disagree, considerably fewer are strongly entrenched in their view.

Chart 14: Support for Other Options

Chart 14. Text version below.

Chart 14: Support for Other Options - Text Version

This stacked chart shows the percentage of results for responses to two statements across five categories: DK/NR, strongly disagree, somewhat disagree, somewhat agree, and strongly agree.

Respondents were asked: "Do you agree or disagree with the following statements relating to Canada Post Services?"

Respondents selected:

Canada Post should be allowed to deliver letters less frequently than five days a week to reduce costs:
  • Category "DK/NR": 3%
  • Category "Strongly disagree": 16%
  • Category "Somewhat disagree": 15%
  • Category "Somewhat agree": 39%
  • Category "Strongly agree": 27%
  • Total: "disagree": 32%
  • Total: "agree": 66%
All Canadians should shoulder the same cost (i.e., rate) for parcel delivery, regardless of the distance:
  • Category "DK/NR": 5%
  • Category "Strongly disagree": 14%
  • Category "Somewhat disagree": 30%
  • Category "Somewhat agree": 28%
  • Category "Strongly agree": 23%
  • Total: "disagree": 44%
  • Total: "agree": 51%

Base: n=3433

Q17a-b. Do you agree or disagree with the following statements relating to Canada Post Services?

Base: n=3433

Tolerance for Distance to Post Office

Overall, 72% of Canadians are willing to go up to five kilometers to their nearest post office (33% within 2.5 kilometers and 39% between 2.5 and 5 kilometers). Naturally, this aligns with the 67% of Canadians who currently have a post office within this distance. Looking at tolerance for travel based on respondents' current distance to a post office, 45% of Canadians are willing to travel somewhat farther than they do now, although half (49%) are not. The large majority of those willing to travel farther live within 2.5 kms of their local post office and are willing to travel between 2.5 kms and 5 kms (85% of those willing to travel any distance farther than they do currently). Willingness to travel farther than they do now diminishes with their current distance to the post office.

Chart 15: Tolerance for Distance to Post Office

Chart 15. Text version below.

Chart 15: Tolerance for Distance to Post Office - Text Version

This chart of single bars shows the percentage of results for responses to five statements.

Respondents were asked: "What is the furthest you are willing to travel to a post office?"

Respondents selected:

Base: n=3433

Q18. What is the furthest you are willing to travel to a post office?

Base: n=3433

View about Moratorium on Office Closures

As suggested in earlier results, Canadians are largely in agreement with modifying rural post offices to less expensive, franchise options (77% agree: 40% strongly, with 8% strong opposition). Similarly, Canadians generally agree with updating the list of locations that are truly rural to ensure protection of only those post offices (77 agree: 36% strongly, with 6% strong opposition). Canadians do not agree, however, that all controls should be removed when considering post office closures, with 60% disagreeing with this (31% strongly), compared with 35% who disagree.

Chart 16: View about Moratorium on Office Closures

Chart 16. Text version below.

Chart 16: View about Moratorium on Office Closures - Text Version

This stacked chart shows the percentage of results for responses to three statements across five categories: DK/NR, strongly disagree, somewhat disagree, somewhat agree, and strongly agree.

Respondents were asked: "Do you agree or disagree with the following statements: The moratorium should...?"

Respondents selected:

...modified to allow rural post offices to be replaced with franchises in grocery stores and pharmacies:
  • Category "DK/NR": 6%
  • Category "Strongly disagree": 8%
  • Category "Somewhat disagree": 9%
  • Category "Somewhat agree": 37%
  • Category "Strongly agree": 40%
  • Total: "disagree": 17%
  • Total: "agree": 77%
...continue, but the list of locations protected from closure and franchising should be updated so it reflects areas that are truly rural:
  • Category "DK/NR": 8%
  • Category "Strongly disagree": 6%
  • Category "Somewhat disagree": 9%
  • Category "Somewhat agree": 40%
  • Category "Strongly agree": 36%
  • Total: "disagree": 16%
  • Total: "agree": 77%
...end and Canada Post should be allowed to close underused post offices, even if they are in rural areas:
  • Category "DK/NR": 6%
  • Category "Strongly disagree": 31%
  • Category "Somewhat disagree": 29%
  • Category "Somewhat agree": 21%
  • Category "Strongly agree": 14%
  • Total: "disagree": 59%
  • Total: "agree": 34%

Base: n=3433

Q19a-c. Do you agree or disagree with the following statements: The moratorium should...?

Base: n=3433

Support for Options in Rural Settings

Among six options presented to rural residents to improve reach, support is strong in terms of providing access to other government services within rural post offices (88%: 47% strongly). This is also the case with creating service hubs where rural post offices are placed with other local businesses (85% support: 36% strongly). Close to three in four also support providing access to financial services within rural post offices (73% support: 33% strongly, with 7% strong opposition and 9% who are unsure).

Chart 17: Support for Options in Rural Settings (1)

Chart 17. Text version below.

Chart 17: Support for Options in Rural Settings (1) - Text Version

This stacked chart shows the percentage of results for responses to three statements across five categories: DK/NR, strongly oppose, somewhat oppose, somewhat support, and strongly support.

Respondents were asked: "Do you support or oppose Canada Post doing the following to better reach Canadians in rural and remote areas?"

Respondents selected:

Providing convenient access to other government services at rural and remote post offices:
  • Category "DK/NR": 4%
  • Category "Somewhat oppose": 2%
  • Category "Strongly oppose": 5%
  • Category "Strongly support": 42%
  • Category "Somewhat support": 47%
  • Total: "oppose": 8%
  • Total: "support": 88%
Creating service hubs within rural communities that feature a post office as well as services from local organizations or businesses:
  • Category "DK/NR": 6%
  • Category "Somewhat oppose": 3%
  • Category "Strongly oppose": 6%
  • Category "Strongly support": 49%
  • Category "Somewhat support": 36%
  • Total: "oppose": 9%
  • Total: "support": 85%
Providing access to financial services at post offices in rural and remote areas in light of a lack of bank branches:
  • Category "DK/NR": 9%
  • Category "Somewhat oppose": 7%
  • Category "Strongly oppose": 11%
  • Category "Strongly support": 39%
  • Category "Somewhat support": 33%
  • Total: "oppose": 18%
  • Total: "support": 73%

Base: n=905: Rural residents

Q20a-g. Do you support or oppose Canada Post doing the following to better reach Canadians in rural and remote areas?

Base: n=905: Rural residents

Just over half (58%) of rural residents support combining small rural post offices in the same area, with enhanced locker service (19% strongly supportive), however, 35% are opposed to this. While just over half support (56%: 18% strongly) extending hours of operation as an option to improve reach, 35% are opposed to it. Although previous results suggested that Canadians are opposed to a reduction in the number of post offices, rural residents are divided in their view about the need for more post offices, with as many supporting the idea (44%), as opposing it (43%). Although most do not hold entrenched views, it is interesting to note that support is somewhat stronger among those who currently live more than 15kms from a post office (56%).

Chart 18: Support for Options in Rural Settings (2)

Chart 18. Text version below.

Chart 18: Support for Options in Rural Settings (2) - Text Version

This stacked chart shows the percentage of results for responses to three statements across five categories: DK/NR, strongly oppose, somewhat oppose, somewhat support, and strongly support.

Respondents were asked: "Do you support or oppose Canada Post doing the following to better reach Canadians in rural and remote areas?"

Respondents selected:

Combining small rural post offices in the same geographic area into a single location that offers enhanced services such as automated 24/7 parcel lockers:
  • Category "DK/NR": 6%
  • Category "Somewhat oppose": 15%
  • Category "Strongly oppose": 20%
  • Category "Strongly support": 39%
  • Category "Somewhat support": 19%
  • Total: "oppose": 36%
  • Total: "support": 58%
Extending hours of operation at rural post office locations:
  • Category "DK/NR": 9%
  • Category "Somewhat oppose": 9%
  • Category "Strongly oppose": 27%
  • Category "Strongly support": 38%
  • Category "Somewhat support": 18%
  • Total: "oppose": 35%
  • Total: "support": 56%
Increasing the number of rural post office locations:
  • Category "DK/NR": 13%
  • Category "Somewhat oppose": 13%
  • Category "Strongly oppose": 29%
  • Category "Strongly support": 30%
  • Category "Somewhat support": 14%
  • Total: "oppose": 43%
  • Total: "support": 44%

Base: n=905: Rural residents

Q20a-g. Do you support or oppose Canada Post doing the following to better reach Canadians in rural and remote areas?

Base: n=905: Rural residents

Appendices

A. Methodological Details

The survey is comprised of 3,433 completed cases of Canadians, 18 years of age and older, including oversamples among Canadians living in British Columbia (555), the Atlantic provinces (100 or more in each: 663 in total), or the territories (104), as well as in rural areas outside of the territories (869). Also targeted were autonomous seniors[3] (948), those with a physical mobility limitation (515), individuals identifying as a visible minority (446), Indigenous (255) or a member of the LGBTQ2+ community (254).

Testing and Administration

A draft of the questionnaire was provided by the Project Authority at PSPC for review by Ekos Research. Following several rounds of review and slight revisions, the questionnaire was finalized, programmed and translated. Prior to conducting the survey, the instrument was tested with 41 cases, with roughly half collected by telephone and half collected online (21 cases conducted in English and 20 in French). Additional questions were placed on the pretest version of the online questionnaire asking about length, flow, clarity of wording and so on to elicit feedback from respondents. Minimal changes were made as a result of the testing, although a few questions were removed in order to stay within the intended survey length.

The survey was administered between April 15 and 30, 2022, using a bilingual questionnaire, installed on a secure web-server controlled by Ekos. The email invitation included a description and purpose of the survey (in both languages) along with a link to the survey website. The survey database was mounted using a Personalized Identification Number (PIN), so only individuals with a PIN were allowed access to the survey (the PIN was included in the email invitation). The questionnaire was prefaced with a brief introduction to the study and rationale for the research. The voluntary and confidential nature of the survey was also emphasized. Survey data collection adhered to all applicable Government of Canada standards for public opinion research conducted online and by telephone. All invited panel members were informed of their rights under current Privacy legislation, as well as how to obtain a copy of their response and results of the survey conforming to current privacy legislation. The questionnaire length averaged 15 minutes online and 23 minutes by telephone.

Sample Source and Response Rate

The survey sample was randomly selected from the Probit panel, which is assembled using a random digit dial (RDD) process for sampling from a blended land-line cell-phone frame, which provides full coverage of Canadians with telephone access. The distribution of the recruitment process is meant to mirror the actual population in Canada (as defined by Statistics Canada). As such, our more than 120,000 active member panel can be considered representative of the general public in Canada (meaning that the incidence of a given target population within our panel very closely resembles the public at large) and margins of error can be applied. Ten percent of the sample was collected with cell phone only sample. This sample source used for more than 90% of the sample, with a small sub-set of respondents in key target groups obtained from a targeted Random-digit dial (RDD) sample. Fifteen percent were collected by trained, bilingual interviewers, while the majority were collected through online self-administration.

This randomly recruited probability sample carries with it a margin of error of +/-1.7% at a 95% confidence interval. The margin of error for each of the target groups is between 3.5% and 9.0%. Table 6 below presents the target, as well as actual number of completed cases for in each region and as well as a number of target group in the samples. Final results are weighted to population proportions for region and type of community (urban/rural), age, and gender, and for those who are a visible minority or a member of the LGBTQ2+ community. Chi-square tests were used to compare subgroups to the remaining sample (e.g., Ontario vs. the rest of Canada; women vs. men).

Table 6: Target and Actual Number of Completed Cases (Region and Target Group)
Region Target Sample Actual Sample Size
British Columbia 545 555
Alberta 350 354
Saskatchewan & Manitoba 220 224
Ontario 900 924
Quebec 595 609
Atlantic (Nova Scotia, New Brunswick, Newfoundland and Labrador, Prince Edward Island) 600 663
Territories (Nunavut, Northwest Territories and Yukon) 100 104
Total 3,300 3,433
Target Segments Target Size Actual Sample Size
Rural 750 869
Autonomous seniors (60+) 435 948
Visible minority/racialized communities 385 446
Those with limited mobility 229 515
Indigenous Peoples 200 255
LGBTQ2+ 200 254

As shown in the following table, the response rate among Probit sample members who completed the survey online or by telephone is 24.5%, based on the number of cases completed or screened out as ineligible divided by the valid sample used. In the RDD sample the response rate is 5.1%.

Table 7: Response Rates
Outcome Panel RDD
Total 13,444 8,454
Invalid 268 1,072
Valid Sample 13,176 7,382
Non-responding 9,301 5,316
Refusal 521 1,671
Partial complete 133 24
Total non-response 9,955 7,011
Ineligible/quota filled 96 63
Complete 3,125 308
Response rate 24.5% 5.1%

The database was reviewed following data collection for data quality, outliers, coding requirements, weighting and construction of independent variables, and was used to explore sub-group patterns (e.g., by age, gender and so on) in the analysis. Weighting of the sample was based on population parameters according to the latest Census on age, gender and region of the country as well as among those who are Indigenous, and/or members of the LGBTQ2+ community.

Sample Characteristics

The following table presents an unweighted and weighted sample profile for the survey.

Table 8: Sample Characteristics
Response Unweighted Total Weighted Total
Age n=3,433 n=3,433
Under 35 years 19% 27%
35-44 years 17% 17%
45-54 years 19% 16%
55-64 years 20% 17%
65 or older 25% 23%%
Gender n=3,433 n=3,433
Male 51% 48%
Female 49% 50%
Prefer to self-describe/not to say 1% --
Physical mobility limitation n=3,433 n=3,433
Yes 15% 13%
No 86% 86%
Prefer not to say -- 1%
Assistance or accommodation from Canada Post n=515 n=469
Yes 6% 7%
No 94% 93%
First language learned and still understood n=3,433 n=3,433
English 77% 72%
French 18% 20%
Western European languages 3% 3%
South Asian languages 1% 2%
Southeast Asian languages 1% 2%
Total household income n=3,433 n=3,433
Under $20,000 5% 5%
$20,000 to just under $40,000 11% 11%
$40,000 to just under $60,000 12% 12%
$60,000 to just under $80,000 12% 12%
$80,000 to just under $100,000 12% 12%
$100,000 to just under $150,000 19% 19%
$150,000 and above 17% 18%
Don't know / No response 12% 12%
Born in Canada n=3,433 n=3,433
Yes 84% 80%
No 15% 20%
Minority groups n=3,433 n=3,433
Member of a visible minority or racialized community 13% 21%
Person with a disability 14% 13%
Member of the LGBTQ2+ community 7% 9%
Indigenous people 7% 4%
None of the above 62% 57%
Prefer not to say 4% 3%

In terms of non-response bias, a comparison of the unweighted sample with 2016 Census figures from Statistics Canada suggests that there are similar sources of systematic sample bias in the survey, following patterns typically found in most general public surveys. There is an underrepresentation of those under 35 in the sample (19%) relative to the population (27%). There is also an underrepresentation of those who are visible minorities (13% compared with the population (21%), as well as those born outside of Canada (15% versus 20% in the population).

B. Survey Questionnaire

Online Introduction

Thank you for agreeing to participate in this study on behalf of the Government of Canada about Canada Post. The purpose of the survey is to obtain input so the Government can fulfil its commitment to conduct a regular review of the Canadian Postal Service Charter to assess the need to adapt postal services in Canada to changing requirements. Your views will help the Government "Ensure that Canada Post provides the high-quality service that Canadians expect at a reasonable price and better reaches Canadians in rural and remote areas.". None of the questions asked should constitute an indication of future direction, policies, or active consideration.

Si vous préférez répondre au sondage en français, veuillez cliquer sur français.

Your participation is optional and your responses will be kept entirely confidential and anonymous. The survey takes 15 minutes to complete. It is being directed by Ekos Research, and is being administered according to the requirements of the Privacy Act. To view our privacy policy, click here. This survey is registered with the Canadian Research Insights Council's (CRIC) Research Verification Service. Click here if you wish to verify its authenticity (project code 20220407-EK933)

If you require any technical assistance, please contact online@ekos.com. An accessible version of the survey is also available at the following link Accessible version, or you can contact us by telephone at 1-800-388-2873 to conduct the survey.

Telephone Introduction

Note to interviewer: Read the introduction in the language in which the respondent answers the phone.

Hello, my name is [name of interviewer] and I am calling from Ekos Research Associates. We are conducting a survey on behalf of the Government of Canada about Canada Post.

Would you prefer to be interviewed in English or French?/Préférez-vous répondre en français ou en anglais?

The purpose of the survey is to obtain input so the Government can fulfil its commitment to conduct a regular review of the Canadian Postal Service Charter to assess the need to adapt postal services in Canada to changing requirements. Your views will help the Government "Ensure that Canada Post provides the high-quality service that Canadians expect at a reasonable price and better reaches Canadians in rural and remote areas.". None of the questions asked should constitute an indication of future direction, policies, or active consideration. This confidential survey takes about 15 minutes.

Your participation is voluntary. It is being administered according to the requirements of the Privacy Act. Results will not be reported on an individual basis. The survey is also registered with the Research Verification Service of the Canadian Research Insights Council if you wish to verify its authenticity.

May I please speak to the person in the household that deals with the mail?

If need be: If you have additional questions, you can reach a supervisor at Ekos Research Associates Research at 1-800-388-2873.

Before proceeding, please ensure you are in a safe place to conduct the interview.

May we begin with the survey?

If asked length: The survey will take about 15 minutes to complete

If asked: This survey is registered with the Canadian Research Insights Council's (CRIC) Research Verification Service. Visit https://canadianresearchinsightscouncil.ca/rvs/home/?lang=en if you wish to verify its authenticity (project code 20220407-EK933).

Privavy

Phone

This call may be recorded for quality control or training purposes.

QPROV

Our survey is directed at adults of different regions, age groups and characteristics.

For classification purposes, can you tell [Phone] me [Else] us in which province or territory do you currently reside?

[Phone] Interviewer: respondent province

[Phone] If needed: Rest assured that all the information you provide will be kept strictly confidential and will be used for the sole purposes of this research.

QPOSTC

And more specifically, what are the first three digits of your postal code?

(Format: A1A)

QREGION

Are you currently living in... [Phone] (Read)

QAGEY

In which of the following age categories do you belong?

[Phone] Interviewer: Read list

QSEX

How do you identify your gender?

QDISAB

Do you have a condition limiting your physical mobility?

QASSIST

If... QDISAB = 1

Do you receive assistance or accommodation from Canada Post, for how you receive mail?

Q1

How do you receive regular mail at home? Is it...?

[Phone] Interviewer: Read list

Select only one.

Q2

How far from your home is your nearest post office?

[Phone] Interviewer: Read list

Q3A

How often do you send the following things by mail? [Phone] Starting with (Read item), do you send this daily, weekly, monthly, a few times a year, or never?

Personal correspondence such as letters and cards

Q3B

How often do you send the following things by mail? [Phone] Starting with (Read item), do you send this daily, weekly, monthly, a few times a year, or never?

Bill payments

Q3C

How often do you send the following things by mail? [Phone] Starting with (Read item), do you send this daily, weekly, monthly, a few times a year, or never?

Parcels

Q4A

How often have you done any of the following at the post office in the past year?

Sent a parcel to friends or family

Q4B

How often have you done any of the following at the post office in the past year?

Picked up a parcel

Q4C

How often have you done any of the following at the post office in the past year?

Returned an item purchased online

Q4D

How often have you done any of the following at the post office in the past year?

Sent registered mail

Q4E

How often have you done any of the following at the post office in the past year?

Bought stamps

Q4F

How often have you done any of the following at the post office in the past year?

Accessed financial services such as MoneyGram or a Canada Post My Money loan

Q4G

How often have you done any of the following at the post office in the past year?

Bought postage supplies such as envelopes, boxes or tape

Q5A

How likely would you be to make use of these services if they were offered at your local post office?

Become a client of Canada Post banking services

Q5B

How likely would you be to make use of these services if they were offered at your local post office?

Use government services like those offered at Service Canada outlets

Q6

Has the COVID-19 pandemic changed how you use Canada Post's services in any way?

Q7A

If... Q6 = 1

Please tell [Phone] me [Else] us if you do each of the following a lot more, somewhat more, about the same, somewhat less, or a lot less, compared to before the pandemic...

Q7B

If... Q6 = 1

Please tell [Phone] me [Else] us if you do each of the following a lot more, somewhat more, about the same, somewhat less, or a lot less, compared to before the pandemic...

Order parcels online

Q7C

If... Q6 = 1

Please tell [Phone] me [Else] us if you do each of the following a lot more, somewhat more, about the same, somewhat less, or a lot less, compared to before the pandemic...

Send parcels to friends and family

Q8

If... Q1 = 1

Given the increase in e-commerce deliveries, and parcel thefts ("porch pirates"), would you support conversion of your door-to-door mail and parcel delivery to secure and convenient community mailboxes that include [hover="A parcel locker is a postal box that allows for self-service collection of parcels. It is a secure, conveniently accessible, and contactless option for centralized parcel delivery."] parcel lockers?

[Phone] Interviewer: read scale

Q9A

To what extent are you satisfied or dissatisfied with the following aspects of Canada Post's services? [Phone] Are you very satisfied, somewhat satisfied, neither satisfied nor dissatisfied, somewhat dissatisfied or very dissatisfied with (Read item)?

Where you get your mail, such as at your home or a community mail box

Q9B

To what extent are you satisfied or dissatisfied with the following aspects of Canada Post's services? [Phone] Are you very satisfied, somewhat satisfied, neither satisfied nor dissatisfied, somewhat dissatisfied or very dissatisfied with (Read item)?

The [speed/frequency] of delivery of your mail

Q9C

To what extent are you satisfied or dissatisfied with the following aspects of Canada Post's services? [Phone] Are you very satisfied, somewhat satisfied, neither satisfied nor dissatisfied, somewhat dissatisfied or very dissatisfied with (Read item)?

The delivery of parcels (by Canada Post)

Q9D

To what extent are you satisfied or dissatisfied with the following aspects of Canada Post's services? [Phone] Are you very satisfied, somewhat satisfied, neither satisfied nor dissatisfied, somewhat dissatisfied or very dissatisfied with (Read item)?

Overall, how satisfied are you with the services offered by Canada Post

Q10B

To what extent to you agree or disagree with the following statements? [Phone]

Interviewer: For each one tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree

If letter mail took twice as long to reach me, I probably would not notice

Q10C

To what extent to you agree or disagree with the following statements? [Phone]

Interviewer: For each one tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree

Door to door mail delivery is essential for the elderly and people with mobility or health problems

Q10D

To what extent to you agree or disagree with the following statements? [Phone]

Interviewer: For each one tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree

It does not matter to me if a post office is in a pharmacy or a grocery store or if it is operated by Canada Post, if the prices and services are the same

Q10E

To what extent to you agree or disagree with the following statements? [Phone]

Interviewer: For each one tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree

Canada Post continues to be an important and essential service for [Canadians/me]

Q11A

If... QREGION = 3

How much of a challenge do each of the following pose to you personally when accessing Canada Post services? [Phone]

Interviewer: For each one tell me if it poses no challenge at all, only a minor challenge, a moderate challenge a fairly significant challenge, or a very large challenge.

The distance to your post office

Q11B

If... QREGION = 3

How much of a challenge do each of the following pose to you personally when accessing Canada Post services? [Phone]

Interviewer: For each one tell me if it poses no challenge at all, only a minor challenge, a moderate challenge a fairly significant challenge, or a very large challenge.

The hours or operation of your post office

Q11C

If... QREGION = 3

How much of a challenge do each of the following pose to you personally when accessing Canada Post services? [Phone]

Interviewer: For each one tell me if it poses no challenge at all, only a minor challenge, a moderate challenge a fairly significant challenge, or a very large challenge.

Delivery times for mail

Q11D

If... QREGION = 3

How much of a challenge do each of the following pose to you personally when accessing Canada Post services? [Phone]

Interviewer: For each one tell me if it poses no challenge at all, only a minor challenge, a moderate challenge a fairly significant challenge, or a very large challenge.

Delivery times for parcels

Q11E

If... QREGION = 3

How much of a challenge do each of the following pose to you personally when accessing Canada Post services? [Phone]

Interviewer: For each one tell me if it poses no challenge at all, only a minor challenge, a moderate challenge a fairly significant challenge, or a very large challenge.

Where your post office is located relative to grocery stores, pharmacies, or other services

Q11F

If... QREGION = 3

How much of a challenge do each of the following pose to you personally when accessing Canada Post services? [Phone]

Interviewer: For each one tell me if it poses no challenge at all, only a minor challenge, a moderate challenge a fairly significant challenge, or a very large challenge.

The cost of shipping parcels from your community

Q12

To what extent do you agree or disagree with the following statement?

At a cost of $1.07 per stamp for delivery anywhere in Canada or $0.92 when you buy a booklet of 10, domestic stamps are under-priced for their value. [Phone]

Interviewer: Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree?

Q13A

What is the maximum amount you feel is reasonable to pay for a single stamp to deliver a letter within the following areas? [Phone]

Interviewer: For each one would you be willing to pay (read price scale)

Within your city or town

Q13B

What is the maximum amount you feel is reasonable to pay for a single stamp to deliver a letter within the following areas? [Phone]

Interviewer: For each one would you be willing to pay (read price scale)

Within your province

Q13C

What is the maximum amount you feel is reasonable to pay for a single stamp to deliver a letter within the following areas? [Phone]

Interviewer: For each one would you be willing to pay (read price scale)>

Across the country

PQ14

Canada Post has lost hundreds of millions of dollars over the past four years. This is due to the decline of mail and because services in rural and remote areas are unprofitable. Canada Post's mandate is to support itself financially and it does not receive any funding from the federal government. To address its losses, it needs some combination of government funding, increased revenue or decreased costs.

Q14A

To what extent do you agree or disagree with the following statements? [Phone]

Interviewer: For each one tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree

Canada Post should provide only the level of service it can pay for with its own revenue

Q14B

To what extent do you agree or disagree with the following statements? [Phone]

Interviewer: For each one tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree

Canada Post should receive federal government funding to maintain current service levels and prices across the country

Q15A

If... Q14A = 1,2 and Q14B = 1, 2

Of the following statements, which one most closely reflects your opinion?

Q15B

If... Q14A = 3,4 and Q14B = 3, 4

Of the following statements, which one most closely reflects your opinion?

Q16A

[Phone] I am going to read some options for reducing Canada Post’s losses. Please tell me if you strongly support, somewhat support, somewhat oppose or strongly oppose these changes. [Else] Please read the following options for reducing Canada Post’s losses and tell us if you support, or oppose these changes.

Reduce the number of post offices

Q16B

[Phone] I am going to read some options for reducing Canada Post’s losses. Please tell me if you strongly support, somewhat support, somewhat oppose or strongly oppose these changes. [Else] Please read the following options for reducing Canada Post’s losses and tell us if you support, or oppose these changes.

Replace corporate owned post offices with less expensive franchises located in grocery stores and pharmacies

Q16C

[Phone] I am going to read some options for reducing Canada Post’s losses. Please tell me if you strongly support, somewhat support, somewhat oppose or strongly oppose these changes. [Else] Please read the following options for reducing Canada Post’s losses and tell us if you support, or oppose these changes.

End door-to-door home delivery and replace it with community mailboxes, which cost half the price to service, for everyone except the elderly and those with mobility or health challenges

Q16D

[Phone] I am going to read some options for reducing Canada Post’s losses. Please tell me if you strongly support, somewhat support, somewhat oppose or strongly oppose these changes. [Else] Please read the following options for reducing Canada Post’s losses and tell us if you support, or oppose these changes.

Reduce the frequency of letter mail delivery from five days a week to every other day

Q16E

[Phone] I am going to read some options for reducing Canada Post’s losses. Please tell me if you strongly support, somewhat support, somewhat oppose or strongly oppose these changes. [Else] Please read the following options for reducing Canada Post’s losses and tell us if you support, or oppose these changes.

Increase the basic price of a stamp by roughly 25 cents

Q16F

[Phone] I am going to read some options for reducing Canada Post’s losses. Please tell me if you strongly support, somewhat support, somewhat oppose or strongly oppose these changes. [Else] Please read the following options for reducing Canada Post’s losses and tell us if you support, or oppose these changes.

Install outdoor and automated 24/7 Q8HOVER: [{$_access==1}] parcel lockers (A parcel locker is a postal box that allows for self-service collection of parcels. It is a secure, conveniently accessible, and contactless option for centralized parcel delivery.)[Mobile: "A parcel locker is a postal box that allows for self-service collection of parcels. It is a secure, conveniently accessible, and contactless option for centralized parcel delivery."] parcel lockers [Else] [hover="A parcel locker is a postal box that allows for self-service collection of parcels. It is a secure, conveniently accessible, and contactless option for centralized parcel delivery."] parcel lockers.

Q16G

[Phone] I am going to read some options for reducing Canada Post’s losses. Please tell me if you strongly support, somewhat support, somewhat oppose or strongly oppose these changes. [Else] Please read the following options for reducing Canada Post’s losses and tell us if you support, or oppose these changes.

The Government of Canada directly subsidizes more costly and unprofitable postal services in rural and remote communities

Q17A

Do you agree or disagree with the following statements relating to Canada Post Services? [Phone]

Interviewer: For each one tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree

All Canadians should shoulder the same cost (i.e., rate) for parcel delivery, regardless of the distance

Q17B

Do you agree or disagree with the following statements relating to Canada Post Services? [Phone]

Interviewer: For each one tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree

Canada Post should be allowed to deliver letters less frequently than five days a week to reduce costs

Q18

What is the furthest you are willing to travel to a post office?

[Phone] Interviewer: Read list

PQ19

Canada Post cannot close post offices in rural areas or convert them to less expensive franchises, due to a temporary freeze, also called a moratorium, that was introduced by the federal government in 1994. This prevents the closure or franchising of a list of 3,000+ post offices. Since then, many of these protected locations have become urbanized and their populations have grown significantly.

Q19A

Do you agree or disagree with the following statements? [Phone]

Interviewer: For each one tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree

The moratorium should continue, but the list of locations protected from closure and franchising should be updated so it reflects areas that are truly rural

Q19B

Do you agree or disagree with the following statements? [Phone]

Interviewer: For each one tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree

The moratorium should be modified to allow rural post offices to be replaced with franchises in grocery stores and pharmacies

Q19C

Do you agree or disagree with the following statements? [Phone]

Interviewer: For each one tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree

The moratorium should end and Canada Post should be allowed to close underused post offices, even if they are in rural areas

Q20A

If... QREGION = 3

Do you support or oppose Canada Post doing the following to better reach Canadians in rural and remote areas? [Phone]

Interviewer: For each one tell me if you strongly support, somewhat support, somewhat oppose or strongly oppose

Providing access to financial services at post offices in rural and remote areas in light of a lack of bank branches

Q20B

If... QREGION = 3

Do you support or oppose Canada Post doing the following to better reach Canadians in rural and remote areas? [Phone]

Interviewer: For each one tell me if you strongly support, somewhat support, somewhat oppose or strongly oppose

Providing convenient access to other government services at rural and remote post offices

Q20C

If... QREGION = 3

Do you support or oppose Canada Post doing the following to better reach Canadians in rural and remote areas? [Phone]

Interviewer: For each one tell me if you strongly support, somewhat support, somewhat oppose or strongly oppose

Increasing the number of rural post office locations

Q20D

If... QREGION = 3

Do you support or oppose Canada Post doing the following to better reach Canadians in rural and remote areas? [Phone]

Interviewer: For each one tell me if you strongly support, somewhat support, somewhat oppose or strongly oppose

Extending hours of operation at rural post office locations

Q20E

If... QREGION = 3

Do you support or oppose Canada Post doing the following to better reach Canadians in rural and remote areas? [Phone]

Interviewer: For each one tell me if you strongly support, somewhat support, somewhat oppose or strongly oppose

Combining small rural post offices in the same geographic area into a single location that offers enhanced services such as automated 24/7 [hover="A parcel locker is a postal box that allows for self-service collection of parcels. It is a secure, conveniently accessible, and contactless option for centralized parcel delivery."] parcel lockers

Q20F

If... QREGION = 3

Do you support or oppose Canada Post doing the following to better reach Canadians in rural and remote areas? [Phone]

Interviewer: For each one tell me if you strongly support, somewhat support, somewhat oppose or strongly oppose

Creating service hubs within rural communities that feature a post office as well as services from local organizations or businesses

QLANG [1,5]

What is the first language that you learned and still understand?

(Check all that apply)

QINC

Which of the following categories best describes your total household income? That is, the total income of all persons in your household combined, before taxes.

[Phone] Interviewer: Read list

QBORN

Were you born in Canada?

QMINOR [1,4]

Do you belong to any of the following groups?

[Phone] Interviewer: Read list

Select all that apply

Thank You

That concludes the survey. Thank you very much for taking part. It is appreciated. Please press the "continue" button to submit your answers.

THNK2

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