Indigenous Peoples' Views on Canada Post Services
Final Report
Prepared for Public Services and Procurement Canada
Supplier Name: Environics Research
Contract Number: EP363-222453/001/CY
Contract Value: $113,005.06 (including HST)
Award Date: 2022-03-09
Delivery Date: 2022-06-08
Registration Number: POR 134-21
For more information on this report: TPSGC.PORCoordComm-ROPCoordComm.PWGSC@tpsgc-pwgsc.gc.ca
Ce rapport est aussi disponible en Français
Indigenous Peoples' Views on Canada Post Services - Final report
Prepared for Public Services and Procurement Canada by Environics Research
June 2022
This public opinion research report presents the results of a quantitative research study conducted by Environics Research on behalf of Public Services and Procurement Canada, comprising a telephone survey with 425 Indigenous Peoples across Canada aged 18 living both on- and off- reserve, conducted from April 12 – May 8, 2022.
Permission to reproduce
This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Public Services and Procurement Canada. For more information on this report, please contact Public Services and Procurement Canada at: TPSGC.PORCoordComm-ROPCoordComm.PWGSC@tpsgc-pwgsc.gc.ca
© His Majesty the King in Right of Canada, as represented by the Minister of Public Services and Procurement Canada, 2022
Cat. No. P4-108/2-2022E-PDF
ISBN 978-0-660-44717-9
Cette publication est aussi disponible en français sous le titre Opinions des Autochtones sur les services de Postes Canada - Rapport final
Cat. No. P4-108/2-2022F-PDF
ISBN 978-0-660-44718-6
Table of Contents
I. Current service and use of postal services
II. Satisfaction with and perceptions of Canada Post services
III. Canada Post potential service changes
A. Background and objectives
The Canadian Postal Service Charter describes the Government of Canada’s expectations regarding Canada Post’s service standards and related activities in providing postal services that ensure these remain universal, affordable, reliable, convenient, secure and responsive to the needs of consumers in Canada.
The Government has committed to review the Canadian Postal Service Charter (established in 2009) every five (5) years to assess the need to adapt the Charter to changing requirements.
COVID-19 has dramatically changed how Canadians use postal services. Given this shift, research was needed to help the Government of Canada better understand Indigenous peoples’ views regarding how Canada Post serves them today and how they wish to be served into the future to ensure that Canada Post services, and in particular the Service Charter, continue to meet the needs of Canadians. In 2018, the government affirmed that Canada Post is expected to continue to meet the expectations laid out in the Charter.
Public opinion research was designed to measure the current views of Indigenous peoples about the mail and their current expectations of Canada Post, especially in the wake of the COVID-19 pandemic, and Canada Post’s ongoing financial losses, to ensure the evolution of this important public institution reflects their understanding of “quality service that Canadians can afford.”
B. Methodology
The data were weighted at the analysis stage to ensure the final sample is representative of the current Indigenous population by province, location (urban, rural, on-reserve), and Indigenous identity. The margin of error for the total sample is plus or minus 4.9 percentage points, at the 95% confidence level.
C. Key findings
The survey reveals the great diversity in how Indigenous people receive their mail: postal boxes at post offices are much more prominent (skewing to rural areas and reserves) than door-to-door delivery (skewing to urban areas). Of Canada Post’s services, there is clearly an important role played by parcel delivery/pick-up, particularly for Indigenous people living outside of cities. These two issues clearly factor into how Indigenous people evaluate current services and react to potential alternatives.
Overall, Canada Post is viewed as an essential service and there is good satisfaction with its services, although satisfaction is lower among those who do not receive door-to-door delivery. In this context, the stated preference (regardless of how mail is received) is for the status quo (maintaining services) over reduced services, even if it requires the introduction of federal government funding. Moreover, rural and reserve residents favour extended services, such as the ability to access other government services, financial services or other businesses, where they get their mail. In addition, a significant majority agreed that all Canadians should shoulder the same parcel cost regardless of distance (72%).
In terms of specific measures to address Canada Post’s revenue shortfall, support is highest for ending door-to-door delivery (especially among the majority of Indigenous people who do not have this service) and lowest for reducing the number of post offices (reflecting current reliance on post offices for parcel pick-up). The results suggest some flexibility around franchising, alternate day delivery and postage rates, but likely requires the case for increased prices to be clearly made, since there is limited belief that current postal services are underpriced for their value.
Experience with Canada Post services
· The 2016 Census revealed that over half (55%) of Indigenous people in Canada live in urban areas, with just under half in rural areas (25%) or on First Nations reserves (20%). The way Indigenous people receive their mail is related to their location of residence. Overall, Indigenous people are most likely to receive mail by postal box at a post office or retail outlet (46%); this segment is more likely than average to live in a rural area or on a First Nations reserve. The small proportion who receive mail to their door (14%) skews to mainly urban or suburban areas.
· Reported use of Canada Post’s services emphasizes the role of parcel delivery for Indigenous communities. When it comes to sending mail, personal correspondence (22% send monthly) exceeds bill payments (17%) and parcels (14%). Yet all three are surpassed by the one-third of Indigenous people who pick up parcels at the post office at least monthly. Parcel pickup is particularly widespread outside of cities (41% vs. 17% in cities), which reflects greater propensity for door-to-door parcel delivery in cities, but also the importance of parcel delivery in accessing goods not available on reserves, in rural areas, and smaller population centres. Such reliance on parcels likely also contributes to the finding that parcel shipping costs are a significant challenge for close to one in five (18%) rural and reserve residents.
· Further evidence for growing emphasis on parcel delivery is that, among Indigenous people who say COVID-19 changed the way they use Canada Post services (34%), the most widely reported change is an increase in online parcel ordering.
Satisfaction with and perceived value of Canada Post
· Indigenous people place considerable value on Canada Post, with more than seven in ten strongly agreeing it is an essential service for Canadians in general (77%) as well as for them personally (73%).
· Indigenous people also express an overall high level of satisfaction with Canada Post services (88% satisfied, including 54% very satisfied). They are most satisfied with where they get their mail (86%; 57% very satisfied) and slightly less satisfied with parcel delivery (80%; 43% very satisfied). Location matters, as satisfaction with both aspects is higher among Indigenous people who receive door-to-door delivery, and lower among those who get their mail by postal box or centralized mailbox.
· Despite the perceived importance of and satisfaction with Canada Post, there is limited perception that domestic postage costs less than its worth for the service provided. Indigenous people are more likely to agree (57%) than disagree (43%) that domestic stamps are underpriced for their value, but few (14%) strongly agree.
Addressing Canada Post’s revenue shortfall
· There is widespread preference to address Canada Post’s revenue shortfall[1] through federal government funding to maintain current service levels and prices (82%) rather than reducing services to fit Canada Post’s budget (13%) – even though the latter reflects the organization’s current mandate. This preference is remarkably consistent across the population.
· In terms of specific measures to reduce Canada Post’s losses, ending door-to-door delivery and moving to community mailboxes ranks at the top of the list. Seven in ten support (71% overall, 50% strongly) this measure. And while strong support ranges from 66 percent in rural areas to 39 percent in cities (and 34% among those who currently receive home delivery), no other option garners substantially greater support among city-dwellers. For instance, support for ending daily mail delivery (i.e., switching the frequency of delivery to fewer than five days a week) ranks the same or slightly lower in support (65% overall, 38% strongly), across all areas of residence.
· There is majority opposition to addressing Canada Post’s losses by reducing the number of post offices (64% oppose vs. 30% support), which likely reflects the extensive use of parcel pick up described earlier. The results suggest openness to alternate service delivery models such as replacing corporate-owned post offices with franchises in grocery stores and pharmacies (64% support, 30% strongly) and automated parcel lockers (57% support, 32% strongly) – the latter receiving particularly strong support from rural residents.
· Indigenous people are open to pricing changes to address Canada Post’s losses. There is majority support for increasing basic stamp prices by 25-cents (65% support, 31% strongly). There is also indication of willingness to consider paying differing letter mail rates by distance: majorities say it is reasonable to pay $1.25 to send a letter within their province (54%) and $1.50 across the country (64%), compared to one-quarter willing to pay beyond $1.00 to send mail within their city/town.
· In contrast, respondents were asked about moving to a standardized cost for parcel delivery: a majority of Indigenous people agree all Canadians should shoulder the same parcel cost regardless of distance (72% agree, 44% strongly). Notably, this option is more appealing to those outside of cities (48% strongly agree, vs. 37% of city-dwellers), likely reflecting the challenge parcel cost presents for rural and reserve residents (described in an earlier paragraph). The difference may also reflect concerns among urban residents about subsidizing parcel costs for non-urban residents.
Services in rural areas
· Indigenous people are generally in favour of efforts to maintain postal services to rural communities, regardless of where they themselves live. There is majority support for the federal government to subsidize more costly and unprofitable postal services in rural and remote communities (73% support, 43% strongly). Majorities also agree with maintaining the rural moratorium with certain adjustments, either with updated definition of rural (84%) or a modified moratorium where rural post offices are replaced with franchises (62%); over half disagree with ending the moratorium outright.
· There is broad interest among rural and reserve residents for expanded services in rural areas. Support is highest for offering other government services at post offices (85%) and creating shared-service hubs (80%), followed by providing access to financial services at post offices (71%).
D. Cost of research
The contract value was $113,005.06 (including HST)
E. Political neutrality statement and contact information
I hereby certify as senior officer of Environics that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Communications Policy of the Government of Canada, and Procedures for Planning and Contracting Public Opinion Research. Specifically, the deliverables do not include information on electoral voting intentions, political party preferences, standings with the electorate, or ratings of the performance of a political party or its leaders.
Sarah Roberton
Vice President, Corporate and Public Affairs
Environics Research Group
Supplier name: Environics Research Group
PWGSC contract number: EP363-222453/001/CY
Original contract date: 2022-03-09
For more information on this report, please contact Public Services and Procurement Canada at: TPSGC.PORCoordComm-ROPCoordComm.PWGSC@tpsgc-pwgsc.gc.ca
The Canadian Postal Service Charter describes the Government of Canada’s expectations regarding Canada Post’s service standards and related activities in providing postal services that ensure these remain universal, affordable, reliable, convenient, secure and responsive to the needs of consumers in Canada.
The Government has committed to review the Canadian Postal Service Charter (established in 2009) every five (5) years to assess the need to adapt the Charter to changing requirements.
COVID-19 has dramatically changed how Canadians use postal services. Given this shift, this research will help the Government of Canada to better understand Indigenous peoples’ views regarding how Canada Post serves them today and how they wish to be served into the future to ensure that Canada Post services, and in particular the Service Charter, continue to meet the needs of Canadians.
Areas of inquiry included, but are not limited to:
· Current service delivery method and usage of postal services
· Change in use of postal services (especially in light of COVID-19)
· Perception of services and key service priorities
· Understanding of CPC funding shortfall and operations
· Acceptance of change in postal delivery service
· Perception of CPC brand, role in community and attachment
· Examination of possible new business lines
· Support for providing government funding to Canada Post in lieu of price increases/service reductions/job reductions.
It should be noted that CPC delivers mail to a central location on First Nations reserves (e.g., Band Office or community centre), but is not responsible for mail delivery to individual households on-reserve.
Report
This report begins with an executive summary outlining key findings and conclusions, followed by a detailed analysis of the survey data. Provided under a separate cover is a detailed set of “banner tables” presenting the results for all questions by population segments as defined by region and demographics. These tables are referenced by the survey question in the detailed analysis.
In this report, quantitative results are expressed as percentages unless otherwise noted. Results may not add to 100% due to rounding or multiple responses. Net results cited in the text may not exactly match individual results shown in the tables due to rounding. Responses are based on total sample unless otherwise specified.
The most common way Indigenous people receive their mail is at a postal box at a post office or retail outlet. However, this varies by where people live, with rural mailboxes and postal boxes more likely in rural areas, and door-to-door delivery more common in urban centres.
It is most common for Indigenous people to receive their mail to a postal box (46%). Of the remainder, roughly equal proportions receive mail to a community mailbox (21%), rural mailbox (15%) or at their door (14%). Very few receive mail at a centralized box in an apartment or condo (4%).
The table below presents a brief profile of mail recipients according to how they receive their mail. It shows the main factor in how someone receives their mail is where they live. Indigenous people receiving mail to their door typically live in a city or a suburb; those who receive mail at a rural mailbox or postal box are more likely than average to live in rural areas. In contrast, there is little variation in the Indigenous identity, age or gender profiles by mail delivery method. The one exception is that Indigenous people who receive mail to their door tend to skew older (60+) than average.
Delivery Method – Demographic Profile
Q8. How do you receive regular mail at home? Is it…? |
Total (n=425) |
In a postal box at a post office or retail outlet (n=209) |
In a community mailbox/in a centralized box in apt. or condo (n=105) |
In a rural mailbox at the side of the road (n=66) |
To your door (n=44) |
Location |
|||||
In a city |
33% |
19% |
37% |
27% |
78% |
In a suburb |
20% |
21% |
25% |
11% |
19% |
In a rural area |
24% |
31% |
12% |
49% |
<1% |
On a First Nations reserve |
22% |
29% |
27% |
14% |
3% |
Identity |
|||||
First Nations |
60% |
58% |
58% |
61% |
68% |
Inuk |
4% |
9% |
<1% |
- |
- |
Métis |
36% |
33% |
42% |
39% |
32% |
Gender |
|||||
Male |
49% |
40% |
56% |
57% |
58% |
Female |
50% |
60% |
44% |
43% |
39% |
Age |
|||||
18-34 |
36% |
38% |
42% |
46% |
14% |
35-59 |
46% |
50% |
42% |
37% |
48% |
60+ |
18% |
12% |
16% |
17% |
39% |
Base: All respondents
There are small segments of about one in five or fewer who regularly send items through the mail.
One-in-five Indigenous people (22%) regularly send personal correspondence and 14 percent send parcels by mail (at least monthly); however, it is most common to send them a few times a year (52% and 51%, respectively). There is also 17 percent who send bill payments by mail at least monthly, although seven in ten (70%) never do so.
Frequency of sending mail
Q10-12. How often do you send the following things by mail? |
NET monthly |
Daily |
Weekly |
Monthly |
A few times a year |
Never |
Personal correspondence such as letters and cards |
22% |
<1% |
4% |
17% |
52% |
25% |
Bill payments |
17% |
<1% |
4% |
13% |
12% |
70% |
Parcels |
14% |
1% |
2% |
11% |
51% |
35% |
Base: All respondents
These patterns are consistent across the population, with a few exceptions:
· Regular (at least monthly) mailing of parcels is more common among those with higher household incomes (22% among $60K+).
· Regular mailing of personal correspondence is higher in cities (28%) and suburbs (33%) than in rural areas (16%) or on-reserve (9%), and among individuals with a physical mobility limitation (31%).
Notably, there are no meaningful age differences in the proportions sending each of these types of mail.
Past year use of post office services varies by type of service, but is highest for parcel pick-up, particularly for Indigenous people living outside of cities.
The most widely used service at a post office in the past year is parcel pick-up, which one third (33%) did at least monthly. Other services are typically used a few times a year, such as buying stamps (64%) or sending a parcel to friends/family (58%). Most did not access financial services (87%) or return online purchases (69%) at the post office.
Use of post office services in past year
Q13-18. In the past year, have you done each of the following at the post office weekly, monthly, a few times a year, or never? |
NET monthly |
Weekly |
Monthly |
A few times a year |
Never |
Picked up a parcel |
33% |
8% |
25% |
42% |
25% |
Bought stamps |
11% |
1% |
9% |
64% |
25% |
Sent a parcel to friends or family |
5% |
0% |
4% |
58% |
38% |
Returned an item that you purchase online |
3% |
1% |
2% |
27% |
69% |
Accessed financial services such as MoneyGram or Canada Post My Money loan |
3% |
0% |
3% |
9% |
87% |
Base: All respondents
Regular parcel pick-up (at least monthly) at the post office is more common outside of cities (41%, vs. 17% in cities), and among younger Indigenous people (73% under the age of 60) and those with higher household incomes (54% of $60,000 or more).
One-third of Indigenous people say they changed their use of Canada Post services due to COVID-19, the key change being a reported increase in ordering parcels online.
One in three (34%) Indigenous people reported a change in their use of Canada Post’s services due to the pandemic. This proportion is higher among those living on-reserve (45%) and in rural areas (40%), and thus, among First Nations (39%) compared to Métis (20%). In turn, reported change in use of Canada Post services is less common among older Indigenous people (21% aged 60 and over).
Change in use due to COVID-19 – by location
Q22. Has the COVID-19 pandemic changed how you use Canada Post’s services in any way? |
Total |
On-Reserve (n=214) |
In a city (n=92) |
In a suburb (n=52) |
In a rural area (n=67) |
NET Off-Reserve (n=211) |
Yes |
34% |
45% |
24% |
30% |
40% |
30% |
No |
66% |
55% |
75% |
70% |
60% |
66% |
Base: All respondents
Reported change in use. Among those whose changed their use of Canada Post services due to COVID-19, the most widely reported change is an increase in ordering parcels online (52% a lot or somewhat more compared to before the pandemic).
Increased use due to COVID-19
Q23. Please tell me if you do each of the following a lot more, somewhat more, about the same, somewhat less, or a lot less, compared to before the pandemic. (n=131) |
A lot more |
Somewhat more |
About the same |
Somewhat less |
A lot less |
Order parcels online |
28% |
24% |
20% |
2% |
15% |
Send parcels to family and friends |
6% |
14% |
48% |
11% |
19% |
Send letter mail |
5% |
11% |
54% |
6% |
22% |
Base: Those whose service usage changed due to COVID-19
There is some limited interest in using other government services at their local post office; very few are certain to access Canada Post banking services.
Respondents were asked about their likelihood to use new post office services; the analysis focuses on those who are “certain” to use such services, which more accurately reflects true interest (“probably use” is often given as a socially desirable response).
A small segment of Indigenous people (17%) indicated they would certainly use government services like those offered at Service Canada outlets. Only five percent would be certain to become a client of Canada Post banking services, which is slightly higher among those living on-reserve (10%). While these overall numbers are limited, they are nonetheless important to consider given the demonstrated challenges Indigenous people have trying to access government and financial services.
Likelihood of using new post office services
Q20-21. How likely would you be to make use of the following services if they were offered at your local post office? |
Certainly |
Probably |
Probably not |
Certainly not |
Use government services like those offered at Service Canada outlets |
17% |
45% |
26% |
10% |
Become a client of Canada Post banking services |
5% |
20% |
47% |
25% |
Base: All respondents
There are no other meaningful differences by population segment.
Overall, more than half of Indigenous people live within 2.5km of a post office, although this is the case for four in ten living on reserve.
Most (84%) Indigenous people live within 15 km of the nearest postal outlet, seven-in-ten (71%) live within 5 km, and just over half (54%) live within 2.5 km.
Proximity to the nearest post office varies by location. Those living in a city (59%) or suburb (65%) are more likely than those living on a reserve (42%) or in a rural area (50%) to live within 2.5 km of a post office. Moreover, one-in-five (21%) on-reserve residents live more than 15 km from their nearest post office.
Distance to nearest post office – by location
Q9. How far from home is your nearest post office? |
Total (n=425) |
On-Reserve (n=214) |
In a city (n=92) |
In a suburb (n=52) |
In a rural area (n=67) |
NET Off-Reserve (n=211) |
2.5 km or less |
54% |
42% |
59% |
65% |
50% |
58% |
More than 2.5 km but less than 5 km |
17% |
16% |
26% |
11% |
10% |
17% |
Between 5 and 15 km |
13% |
17% |
4% |
9% |
23% |
11% |
More than 15 km |
12% |
21% |
5% |
8% |
15% |
9% |
Base: All respondents
Overall, Indigenous people are willing to travel up to 2.5 km to their nearest post office, and over half are willing to travel up to 5 km.
Respondents were asked the farthest they are willing to travel to a post office. As we would expect, willingness to travel declines as the distance increases. While almost all Indigenous people (98%) are fine to travel to a post office within 2.5km, and a majority (57%) would travel up to 5km, this drops to one in ten (12%) willing to travel more than 15km.
The distance Indigenous people are willing to travel to their nearest post office varies by location, with those living in a city (48%) or suburb (54%) less willing to travel further than 2.5 km. Individuals living on reserve and in a rural area are markedly more willing to travel further distances, as 19% each stated they would travel more than 15 km.
Distance willing to travel to post office – by location
Q60. What is the farthest you are willing to travel to a post office? |
Total |
On-Reserve (n=214) |
In a city (n=92) |
In a suburb (n=52) |
In a rural area (n=67) |
NET Off-Reserve (n=211) |
2.5 km or less |
98% |
99% |
98% |
97% |
98% |
98% |
More than 2.5 km but less than 5 km |
57% |
62% |
48% |
54% |
66% |
55% |
Between 5 and 15 km |
30% |
39% |
18% |
27% |
42% |
28% |
More than 15 km |
12% |
19% |
6% |
4% |
19% |
9% |
Base: All respondents
Distance willing to travel to post office – by current distance to post office
Q60. What is the farthest you are willing to travel to a post office? |
Total (n=425) |
2.5 km or less (n=231) |
More than 2.5 km, but less than 5km (n=72) |
Between 5 and 15 km (n=54) |
More than 15 km (n=50) |
2.5 km or less |
98% |
99% |
100% |
94% |
100% |
More than 2.5 km, but less than 5km |
57% |
40% |
75% |
83% |
90% |
Between 5 and 15 km |
30% |
12% |
21% |
76% |
86% |
More than 15 km |
12% |
5% |
1% |
11% |
61% |
Base: All respondents
Note about calculation: Percentages are cumulative so that if a respondent indicated they travel more than 15 km, it is assumed they would also be willing to travel the shorter distances.
Again, as expected, willingness to travel further to the nearest post office is higher among those who already live more than 5 km from the post office. Those living closer than 5 km are not willing to increase their distance travelled.
There is widespread satisfaction with Canada Post services, with more than half of Indigenous people who are very satisfied.
Overall satisfaction with Canada Post is strong among Indigenous people. More than half are very satisfied (54%) and another third (34%) are somewhat satisfied. Only 4% are dissatisfied. Satisfaction levels are similar across population subgroups, including by location (on- and off-reserve).
Overall satisfaction – by location
Q31. Overall, how satisfied are you with the services offered by Canada Post? |
Total (n=425) |
On-Reserve (n=214) |
Off-Reserve (n=211) |
Very satisfied |
54% |
55% |
53% |
Somewhat satisfied |
34% |
36% |
34% |
Neither satisfied nor dissatisfied |
7% |
5% |
7% |
Somewhat or very dissatisfied |
4% |
2% |
5% |
Base: All respondents
In terms of specific aspects of their Canada Post service, there is greater satisfaction with the location of where they receive mail than with parcel delivery, although very few express real dissatisfaction with either.
Majorities of eight in ten or higher are satisfied with where they get their mail and the delivery of parcels, but strong satisfaction (i.e., very satisfied) is higher for mail receipt (57%) than parcel delivery (43%). It cannot be determined why this is the case using the data collected.
Satisfaction with aspects of service
Q27,30. To what extent are you satisfied or dissatisfied with the following aspects of Canada Post’s services? |
NET satisfied |
Very satisfied |
Somewhat satisfied |
Neither satisfied nor dissatisfied |
NET dissatisfied |
Where you get your mail, such as at your home or a community mailbox |
86% |
57% |
29% |
4% |
8% |
The delivery of parcels by Canada Post |
80% |
43% |
37% |
6% |
8% |
Base: All respondents
Strong satisfaction with where their mail is delivered is higher among those who receive mail to their door (73%), followed by a rural mailbox (65%), and is lower among those who receive mail to a postal box (54%) or centralized mailbox (49%).
Strong satisfaction with parcel delivery is also higher among those who receive mail to their door (57%) rather than a centralized mailbox (32%).
There is widespread agreement that Canada Post is an essential service. Views are divided about whether they would notice or not if mail delivery took longer, but those living in rural areas are more likely to believe they would notice, while those living on-reserve are least likely to notice.
Respondents were asked a series of five questions about the perceived value of Canada Post, both for them personally and for other Canadians.
Majorities of more than seven in ten strongly agree that Canada Post is an essential service for them personally (73%) and for Canadians in general (77%), and that door-to-door service is essential for the elderly and those with mobility challenges (76%). Slightly fewer, but still a majority (58%), strongly agree they are flexible about the Canada Post location if prices and services are the same.
In contrast, opinions are divided about whether they would notice if mail delivery took twice as long: half (51%) would notice, while just under half (45%) would not.
Perceived importance of services
Q33-37. Please tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each of the following statements |
NET agree |
Strongly agree |
Somewhat agree |
Somewhat disagree |
Strongly disagree |
NET disagree |
Canada Post continues to be an important and essential service to Canadians |
97% |
77% |
19% |
1% |
1% |
2% |
Canada Post continues to be an important and essential service for me |
97% |
73% |
24% |
1% |
1% |
2% |
Door to door mail delivery is essential for the elderly and people with mobility or health problems |
92% |
76% |
16% |
2% |
1% |
3% |
It doesn’t matter to me if a post office is in a pharmacy or a grocery store or if it is operated by Canada Post, if the prices and services are the same |
83% |
58% |
25% |
9% |
7% |
16% |
If letter mail took twice as long to reach me, I probably would not notice |
51% |
20% |
31% |
19% |
26% |
45% |
Base: All respondents
These perceptions are largely similar across population segments, with a few exceptions. Strong agreement that door-to-door delivery is essential for the elderly and people with mobility problems is higher among those who currently have door-to-door delivery (88%) or receive their mail to a centralized mailbox (85%), and thus also skews to those who live in a city (87%); it does not vary by age or disability status.
Views about whether or not they would notice if letter mail took longer to arrive are evenly divided among most population segments. The one exception is that those living in rural areas are most likely to believe they would notice such a delay and those living on-reserve believe they would not notice.
Parcel shipping costs are a significant challenge for close to one in five rural and reserve residents. There is also a small segment of fewer than one in ten who find distance to their post office, hours of operation and parcel delivery times to be particularly challenging.
Rural and reserve respondents were presented with four potential challenges related to mail services and asked the extent to which each is a challenge for them personally. Relatively few consider any of these to be a significant personal challenge, though parcel cost is more of a challenge compared to other potential issues. Nearly one in five find the cost of shipping parcels from their community to be at least a fairly significant challenge (18%), whereas fewer than one-in-ten say the same about the distance to the post office (8%), hours of operation (9%), and delivery times for parcels (8%).
Challenges in rural and remote areas
Q38,39,41,43. How much of a challenge do each of the following pose to you personally? (n=290) |
NET significant challenge |
A very significant challenge |
A fairly significant challenge |
A moderate challenge |
Only a minor challenge |
No challenge at all |
The cost of shipping parcels from your community |
18% |
14% |
3% |
16% |
27% |
32% |
The hours of operation of your post office |
9% |
6% |
3% |
13% |
56% |
75% |
The distance to your post office |
7% |
5% |
2% |
8% |
23% |
62% |
Delivery times for parcels |
7% |
6% |
1% |
15% |
22% |
49% |
Base: Rural and on-reserve respondents
Respondents who are more likely to find the following factors significantly challenging (very or fairly) include:
Distance to post office
· Older residents (25% aged 60+)
· Those living more than 2.5km from nearest post office (13%, vs. 2% who live within 2.5km)
Cost of shipping parcels
· Younger residents (23% aged 18-34)
· Women (29%, vs. 9% of men)
· Those with a physical mobility limitation (33%)
Indigenous people are more likely to agree than disagree that domestic stamps are underpriced for their value, but few strongly agree, suggesting limited openness to higher postage rates.
Currently the price per stamp is $1.07 anywhere in Canada or 92-cents within a booklet of ten. Respondents were asked the extent to which they believe domestic stamps are underpriced for their value, potentially indicating openness to paying more for postage that reflects the true value of the service. Indigenous people are more likely to agree (57%) than disagree (36%) that domestic stamps are underpriced for their value, but very few strongly agree (14%).
Value of domestic stamps
Q44. At a cost of $1.07 per stamp for delivery anywhere in Canada and 92-cents when you buy a booklet of ten, domestic stamps are under-priced for their value |
Total (n=425) |
Strongly agree |
14% |
Somewhat agree |
43% |
Somewhat disagree |
21% |
Strongly disagree |
14% |
Base: All respondents
Strong agreement that stamps are underpriced for their value (potentially meaning openness to paying more) is higher among those with lower household incomes (19% under $60K) and those who are very satisfied with Canada Post’s services (22%), but otherwise does not vary significantly across the population.
Indigenous people differentiate the maximum amount that is reasonable to pay per stamp based on delivery distance: majorities are willing to pay $1.25 within their province and $1.50 across the country, but only one-quarter are willing to pay beyond $1.00 within their city/town.
Price per stamp is currently the same regardless of distance within Canada. When asked about their openness to pricing based on distance, Indigenous people indicated they would consider paying different rates based on distance. This is most evident for sending mail across the country: most (96%) Indigenous people are willing to pay $1.00 per stamp to send mail across Canada, and majorities are also willing to pay $1.25 (79%) or even $1.50 (64%). When sending mail within their province, a majority (54%) would be willing to pay $1.25. However, there is limited willingness to pay beyond $1.00 for a single stamp within their city or town (for example, only one-quarter are willing to pay $1.25 for this).
Maximum reasonable price
Q45-47. What is the maximum amount you feel is reasonable to pay for a single stamp to deliver a letter…? |
$1.00 |
$1.25 |
$1.50 |
$1.75 |
$2.00 |
Within your city or town |
96% |
27% |
12% |
5% |
3% |
Within your province |
95% |
54% |
30% |
9% |
6% |
Across the country |
96% |
79% |
64% |
40% |
29% |
Base: All respondents
Maximum reasonable price – by location
Q45-47. What is the maximum amount you feel is reasonable to pay for a single stamp to deliver a letter…? |
Total (n=425) |
On-Reserve (n=214) |
Off-Reserve (n=211) |
Within your city or town |
|||
$1.00 |
96% |
98% |
95% |
$1.25 |
27% |
40% |
23% |
$1.50 |
12% |
21% |
9% |
$1.75 |
5% |
7% |
4% |
$2.00 |
3% |
5% |
3% |
Within your province |
|||
$1.00 |
95% |
96% |
96% |
$1.25 |
54% |
66% |
52% |
$1.50 |
30% |
47% |
47% |
$1.75 |
9% |
31% |
44% |
$2.00 |
6% |
10% |
6% |
Across the country |
|||
$1.00 |
96% |
95% |
95% |
$1.25 |
79% |
88% |
76% |
$1.50 |
64% |
82% |
58% |
$1.75 |
40% |
55% |
35% |
$2.00 |
29% |
44% |
24% |
Base: All respondents
Note about calculation: Percentages are cumulative so that if a respondent indicated they would pay $2.00, it is assumed they would also be willing to pay the lower amounts.
There are larger proportions of Indigenous people on-reserve (versus off-reserve) who consider higher prices reasonable to pay across all three jurisdictions (i.e., in their own city/town, across the province, and across the country). This may reflect the prevalence of higher consumer prices where they live (or even potentially greater social desirability bias affecting their responses), and should not be interpreted as a greater ability to afford higher prices.
There is a strong preference for Canada Post to receive federal government funding to maintain current service levels and prices, rather than limit services to what it can provide with its own revenue.
Respondents were read the following explanation of Canada Post’s current situation: Canada Post has lost hundreds of millions of dollars over the past four years. This is due to the decline of mail revenues and because services in rural and remote areas are unprofitable. Canada Post’s mandate is to support itself financially and it does not receive any funding from the federal government. However, to address its losses, it needs some combination of government funding, increased revenue or decreased costs.
They were then asked which of two possible approaches they prefer for addressing the current revenue shortfall. By a large margin, Indigenous people believe that Canada Post should receive federal funding to maintain current service levels and prices across the country (82%), rather than provide only the level of service it can pay for with its own revenue (13%). This preference is remarkably consistent across the population; there is no subgroup that stands out as particularly in favour of Canada Post relying solely on its own revenue.
Support for different measures – by location
Q50. Of the two statements, which one most closely reflects your opinion? |
Total (n=425) |
On-Reserve (n=214) |
Off-Reserve (n=211) |
Canada Post should receive federal government funding to maintain current service levels and prices across the country |
82% |
85% |
82% |
Canada Post should provide only the level of service it can pay for with its own revenue |
13% |
11% |
13% |
Base: All respondents
Indigenous people support most options for reducing Canada Post’s losses, but only one-third support reducing the number of post offices.
Respondents were given several options for reducing Canada Post’s losses and asked their level of support for each. There is majority support for most options for reducing Canada Post’s losses, with the exception of reducing the number of post offices, which is supported by only three in ten (30%).
There is strongest support for the federal government subsidizing postal services in rural and remote communities (73%), followed by ending door-to-door service and installing community mailboxes (71%). Two thirds support increasing the basic price of stamps by 25-cents (65%), reducing mail delivery to every other day (65%), and replacing post offices with retail outlets in pharmacies and grocery stores (64%). Well over half (57%) support installing outdoor and automated parcel lockers.
There is strongest opposition to the reduction of the number of post offices (64%), while other measures received opposition from between one fifth and just over one third of Indigenous people.
Support for measures to reduce Canada Post’s losses
Q51-57. I am going to read some options for reducing Canada Post's losses. Please tell me if you strongly support, somewhat support, somewhat oppose, or strongly oppose these changes? |
NET support |
Strongly support |
Somewhat support |
Somewhat oppose |
Strongly oppose |
NET oppose |
The Government of Canada directly subsidizes more costly and unprofitable postal services in rural and remote communities |
73% |
43% |
30% |
10% |
9% |
19% |
End door-to-door home delivery and replace it with community mailboxes, which cost half the price to service, for everyone except the elderly and those with mobility or other health challenges |
71% |
50% |
21% |
8% |
15% |
23% |
Increase the basic price of a stamp by roughly 25 cents |
65% |
31% |
33% |
15% |
19% |
34% |
Reduce the frequency of letter mail delivery from five days a week to every other day |
65% |
38% |
27% |
11% |
22% |
33% |
Replace corporate owned post offices with less expensive franchises in grocery stores and pharmacies |
64% |
30% |
35% |
11% |
19% |
30% |
Install outdoor and automated parcel lockers that are available 24 hours a day, seven days a week |
57% |
32% |
25% |
15% |
23% |
37% |
Reduce the number of post offices |
30% |
12% |
19% |
22% |
42% |
64% |
Base: All respondents
Support for some measures is stronger depending on where people live. In particular, strong support for ending door-to-door home delivery is highest in rural areas (66%) and lowest in cities (39%) and among those who currently have their mail delivered to their door (34%). Strong support for parcel lockers is also higher in rural areas (45%) than in cities or suburbs (24%). Those living on-reserve are more in favour of increasing the basic price of a stamp by roughly 25 cents (45% strongly support).
Other demographic differences in strong support for certain measures include:
· Strong support for ending door-to-door home delivery is higher among Métis (64%) and women (60%).
· Strong support for installing parcel lockers is higher among those under the age of 60 (70%) than those aged 60+ (19%).
· Strong support for replacing corporate owned post offices with less expensive franchises in grocery stores and pharmacies (36%) and for reducing the number of post offices (16%) are both higher among those with lower household incomes (under $60K.
Most agree there should be standardized cost for parcel delivery, and support reducing the frequency of letter delivery to cut costs.
The Canadian Postal Service Charter currently states that Canada Post will deliver letters, parcels and publications five days a week (except for statutory holidays) to every Canadian address, except in remote areas where less frequent service may be necessary due to limited access to the community.
Although this information was not provided to respondents, a survey question was asked to gauge their openness to reducing the frequency of letter delivery. Close to two-thirds (65%) agree with reducing letter delivery from five days a week (33% strongly and 32% somewhat). There are, however, one in five (19%) who strongly disagree with reducing the frequency of delivery. Individuals living off-reserve are more likely to strongly agree with reducing delivery frequency (36% compared to 21% of those living on-reserve).
Seven in ten (72%) Indigenous people agree there should be a standardized cost for parcel delivery shouldered by all Canadians regardless of distance (44% strongly and 28% somewhat).
Agreement with statements about Canadian Postal Service Charter
Q58,59. Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree with the following statements relating to Canada Post services? (n=425) |
NET agree |
Strongly agree |
Somewhat agree |
Somewhat disagree |
Strongly disagree |
NET disagree |
All Canadians should shoulder the same cost for parcel delivery, regardless of the distance |
72% |
44% |
28% |
15% |
9% |
25% |
Canada Post should be allowed to deliver letters less frequently than five days a week to reduce costs |
65% |
33% |
32% |
13% |
19% |
32% |
Base: All respondents
Strong agreement with both statements is higher among Metis and among women versus men. Strong agreement that Canada Post should be allowed to deliver letters less frequently than five days a week is higher among those who support Canada Post operating on its own revenue (55%). The results also suggest softer agreement with a standardized parcel delivery cost among city residents (37% strongly) compared to those living in other locations (48%), which could be due to concerns about subsidizing the costs of parcel delivery for non-urban residents.
Majorities of Indigenous people agree with maintaining the rural moratorium with certain adjustments, while over half disagree with ending it outright.
Respondents were told “Canada Post cannot close post offices in rural areas or convert them to less expensive franchises, due to a temporary freeze, also a called a moratorium, that was introduced by the federal government in 1994. The moratorium prevents the closure or franchising of more than 3,000 post offices and this list has remained unchanged since 1994. Since then, many of these protected locations have become urbanized and their populations have grown significantly.”
Respondents were given three statements related to the rural moratorium and asked to rate their level of agreement with each. Most (84%) Indigenous people agree with a continued moratorium with updated definitions of "rural". A smaller majority (62%) agree with a modified moratorium where rural post offices are replaced with franchises. By comparison, fewer than four in ten (39%) agree with ending the moratorium altogether, with an equivalent proportion (37%) who strongly disagree with this option.
Agreement with statements about rural moratorium
Q61-63. Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree with the following statements? |
NET agree |
Strongly agree |
Somewhat agree |
Somewhat disagree |
Strongly disagree |
NET disagree |
The moratorium should continue, but the list of locations protected from closure and franchising should be updated so it reflects areas that are truly rural |
84% |
47% |
37% |
10% |
2% |
12% |
The moratorium should be modified to allow rural post offices to be replaced with franchises in stores and pharmacies |
62% |
26% |
36% |
18% |
17% |
35% |
The moratorium should end and Canada Post should be allowed to close underused post offices, even if they are in rural areas |
39% |
12% |
27% |
19% |
37% |
56% |
Base: All respondents
Level of agreement with these three options for the rural moratorium is largely consistent across the population, with a few exceptions. Strong agreement with a continued moratorium with an updated rural definition is higher in rural (57%) and suburban (55%) areas compared to cities (41%) and reserves (38%), and among women (56%, vs. 38% of men).
There is widespread support among rural and reserve residents for extended services in rural areas.
Indigenous people living in rural areas and on reserves were asked about measures to better reach Canadians in these areas. Majorities of six in ten or more support all six service change options. Support is highest for providing access to other government services at rural post offices (85%), followed by creating service hubs (80%). There is also good support for providing access to financial services at post offices (71%), increasing the number of rural post offices (68%) and combining small post offices in the same geographic area (68%). As with previous questions, there is a segment opposed to some of the changes, most notably for extending operating hours at rural post office locations (36% opposed). These views are largely consistent across the rural/reserve population.
Support for new/additional services among rural and reserve residents
Q64-69. Do you strongly support, somewhat support, somewhat oppose, or strongly oppose Canada Post doing the following to better reach Canadians in rural and remote areas? (n=290) |
NET support |
Strongly support |
Somewhat support |
Somewhat oppose |
Strongly oppose |
NET oppose |
Providing convenient access to other government services at rural and remote post offices |
85% |
42% |
43% |
7% |
4% |
25% |
Creating service hubs within rural communities that feature a post office as well as services from local organizations or businesses |
80% |
32% |
48% |
8% |
4% |
13% |
Providing access to financial services at post offices in rural and remote areas in light of a lack of bank branches |
71% |
28% |
43% |
14% |
11% |
25% |
Combining small rural post offices in the same geographic area into a single location that offers enhanced services such as automated parcel lockers available 24 hours a day, 7 days a week |
68% |
28% |
40% |
12% |
16% |
28% |
Increasing the number of rural post office locations |
68% |
33% |
35% |
17% |
10% |
27% |
Extending hours of operation at rural post office locations |
60% |
31% |
29% |
24% |
12% |
36% |
Base: Rural and on-reserve respondents
Support for providing access to financial services at post offices in rural and remote areas was higher among those aged 18-34 (68%) and 35-59 (84%) compared to those aged 60+ (35%).
The 2022 questionnaire was written to be relevant to Canada Post’s current circumstances, so less emphasis was placed on tracking questions. This section shows results that are comparable to the 2016 study.
Just over half of the Indigenous population is very satisfied with the overall service of Canada Post and another third are somewhat satisfied, with minimal change from 2016.
Overall satisfaction
Overall, how satisfied are you with the services offered by Canada Post? |
2022 (n=211) |
2016 (n=199) |
Very satisfied |
53% |
55% |
Somewhat satisfied |
34% |
33% |
Neither satisfied nor dissatisfied |
7% |
4% |
Somewhat or very dissatisfied |
5% |
8% |
Base: Off-reserve only
Satisfaction with where mail is received and with the delivery of parcels has not changed notably between 2016 and 2022.
Satisfaction with aspects of service
To what extent are you satisfied or dissatisfied with the following aspects of Canada Post’s services? |
2022 (n=211) |
2016 (n=199) |
Where you get your mail, such as at your home or a community mailbox |
||
Very satisfied |
57% |
59% |
Somewhat satisfied |
28% |
29% |
Neither satisfied nor dissatisfied |
4% |
6% |
Somewhat or very dissatisfied |
8% |
5% |
The delivery of parcels by Canada Post |
||
Very satisfied |
43% |
47% |
Somewhat satisfied |
34% |
33% |
Neither satisfied nor dissatisfied |
7% |
8% |
Somewhat or very dissatisfied |
8% |
13% |
Base: Off-reserve only
Results are not notably different when it comes to letter mail taking twice as long to reach individuals. Similar proportions agree that door to door mail delivery is essential for the elderly and people with mobility or health problems in 2022 as in 2016.
Perceived importance of services
Please tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each of the following statements |
2022 (n=211) |
2016 (n=199) |
If letter mail took twice as long to reach me, I probably would not notice |
||
Strongly agree |
19% |
22% |
Somewhat agree |
25% |
26% |
Somewhat disagree |
21% |
18% |
Strongly disagree |
30% |
33% |
Door to door mail delivery is essential for the elderly and people with mobility or health problems |
||
Strongly agree |
79% |
77% |
Somewhat agree |
14% |
17% |
Somewhat disagree |
2% |
3% |
Strongly disagree |
2% |
2% |
Base: Off-reserve only
Note: Category labelling changed between years from “Totally” to “Strongly”
Background and research objectives
The Canadian Postal Service Charter describes the Government of Canada’s expectations regarding Canada Post’s service standards and related activities in providing postal services that ensure these remain universal, affordable, reliable, convenient, secure and responsive to the needs of consumers in Canada.
The Government has committed to review the Canadian Postal Service Charter (established in 2009) every five (5) years to assess the need to adapt the Charter to changing requirements.
COVID-19 has dramatically changed how Canadians use postal services. Given this shift, this research will help the Government of Canada to better understand Indigenous peoples’ views regarding how Canada Post serves them today and how they wish to be served into the future to ensure that Canada Post services, and in particular the Service Charter, continue to meet the needs of Canadians.
Areas of inquiry must include all major aspects of the Canadian Postal Service Charter as outlined in the Statement of Work (SOW). The research must also include formulating questions and finding answers to the following areas of inquiry:
· Current service delivery method and usage of postal services
· Change in use of postal services (especially in light of COVID-19)
· Perception of services and key service priorities
· Understanding of CPC funding shortfall and operations
· Acceptance of change in postal delivery service
· Perception of CPC brand, role in community and attachment
· Examination of possible new business lines
· Support for providing government funding to Canada Post in lieu of price increases/service reductions/job reductions.
It should be noted that CPC delivers mail to a central location on First Nations reserves (e.g., Band Office or community centre), but is not responsible for mail delivery to individual households on-reserve.
Methodology
Sample design and weighting
The methodology for this survey, as established in the Statement of Work (SOW), is a 20-minute random telephone survey with a representative sample of 425 Indigenous peoples (aged 18 and older), stratified to include 50% living on-reserve and 50% off-reserve. The margin of error for the total sample is plus or minus 4.8 percentage points; for the on-reserve sample it is plus or minus 6.7 percentage points and for the off-reserve it is plus or minus 6.8 percentage points, both at the 95% confidence level.
The sampling approach varied for the on- and off-reserve populations, as described below.
The sample frame for on-reserve interviews was generated by targeting postal codes associated with Census Sub Divisions (CSDs) designated as reserves. Available phone numbers were then collected for each of these postal codes. Within this sample frame, households were randomly selected for inclusion in the study. Respondents were screened to ensure that they are in fact living on reserve, self-identify as First Nations, Inuit or Métis, and are 18 years of age or older.
The interviews were distributed proportionate to the on-reserve population, according to the 2016 Census:
Region |
Population |
Sample (n) |
Atlantic Canada |
8% |
16 |
Quebec |
11% |
22 |
Ontario |
23% |
46 |
Manitoba |
14% |
28 |
Saskatchewan |
11% |
22 |
Alberta |
16% |
32 |
BC |
17% |
34 |
Total |
100% |
200 |
The sample frame for off-reserve (urban and rural) interviews involved using 2016 Census overlay data to identify Dissemination Areas (DAs)[2] with a larger-than-average proportion of Indigenous peoples, and then to sample randomly within these DAs. Quotas were used to ensure the sample is proportionate to this population by province, location (urban vs. rural) and identity group, according to the 2016 Census. The net incidence of the Indigenous population using this sampling approach is estimated at 10 percent. As with the on-reserve sample, respondents were screened to ensure that they self-identify as First Nations, Inuit or Métis, and are 18 years of age or older.
Given the need for geographic targeting which cannot be done using cell phone sample, the sample for both the on-reserve and off-reserve interviews involved landlines only.
For the off-reserve sample, no quotas were set for interviews with those who receive door-to-door delivery and those who receive mail through community mailboxes. Similarly, questions will be asked to identify limited mobility and autonomous seniors, but these groups will fall out naturally with no guarantee of subsample size.
Questionnaire design
Environics worked with PSPC to develop a questionnaire of 20 minutes’ average duration, addressing the study objectives. The questionnaire was developed in parallel with the general population survey, to allow for comparisons wherever possible. Adjustments were made to enhance question comprehension for this audience and remove questions to meet the budgeted interview length (i.e., a telephone survey allows fewer questions than an online survey of the same length, and the pace of telephone interviews with Indigenous peoples tends to be slightly slower than for the general public). Environics translated the approved questionnaire into French, using existing French translation of the general population survey where possible. The survey introduction informed respondents of the survey sponsor, the length of the survey and their privacy rights per federal legislation. Both the English and French versions of the final study questionnaire are included in Appendix B. The questionnaire averaged 22.1 minutes to deliver.
A pretest of 13 interviews in English was conducted on April 12, 2022. These interviews included standard Government of Canada pretest probing questions. The average length was 23.9 minutes, necessitating the subsequent deletion of several questions to stay within the budgeted length for the survey (20 minutes).
Interviewing was conducted by Telepoll, a field house experienced in conducting telephone surveys of Indigenous peoples, using Computer Aided Telephone Interviewing (CATI) technology. Field supervisors were present at all times to ensure accurate interviewing and recording of responses. A minimum of ten percent of each interviewer’s work was unobtrusively monitored for quality control in accordance with accepted industry standards.
Data analysts programmed the questionnaire in CATI then performed thorough testing to ensure accuracy in set-up and data collection. This validation ensured that the data entry process conformed to the survey's basic logic. The CATI system handles sampling dialling, quotas and questionnaire completion (skip patterns, branching, and valid ranges). The system also ensures that callbacks are conducted in a timely manner. No number is called twice in a two-hour period. Callbacks are conducted on different days of the week and at different times of the day (i.e. morning, afternoon). This system ensures all scheduled appointments are kept, maximizing the response rate and sample representativeness. Up to eight callbacks was made to each number selected for the sample before it was replaced with a comparable number.
All research work was conducted in accordance with the standards established by federal government Public Opinion Research (POR) requirements, as well as applicable federal legislation (Personal Information Protection and Electronic Documents Act, or PIPEDA).
Completion results
The sample for this survey consisted of 425 interviews with Indigenous peoples. The effective response rate for the survey is 9.4 percent. This is calculated as the number of responding participants (completed interviews plus those disqualified because of survey requirements and quotas being filled), divided by unresolved numbers (e.g., busy, no answer) plus non-responding households or individuals (e.g., refusals, language barrier, missed callbacks) plus responding participants [R/(U+IS+R)]. The disposition of all contacts is presented in the following table:
Non-response bias analysis
The table below presents a profile of the final sample (unweighted), compared to the actual Indigenous population of Canada (2016 Census information). The final sample underrepresents those aged 18 to 34, which is a typical pattern for public opinion surveys in Canada.
Non-response bias analysis
Sample type |
Sample* |
Canada Indigenous Population |
Gender (18+) |
||
Male |
50% |
49% |
Female |
50% |
51% |
Age |
||
18-34 |
18% |
36% |
35-59 |
44% |
46% |
60+ |
38% |
18% |
* Data are unweighted and percentages are calculated based on those giving a response to each demographic question
Respondent profile
Respondent Profile
|
Total (n=425) |
Gender |
|
Male |
49% |
Female |
51% |
Age |
|
18-34 |
36% |
35-59 |
46% |
60+ |
18% |
Identity |
|
First Nations |
60% |
Inuk |
4% |
Métis |
36% |
Location |
|
In a city |
33% |
In a suburb |
20% |
In a rural area |
24% |
On a First Nations reserve |
22% |
Region |
|
Atlantic |
8% |
Quebec |
11% |
Ontario |
23% |
Western |
58% |
Environics Research April 21, 2022
Canada Post
2022 Phone survey of Indigenous people
FINAL Questionnaire
TELEPHONE INTRODUCTION
NOTE TO INTERVIEWER: Read the introduction in the language in which the respondent answers the phone.
Hello, my name is _________ and I am calling from Environics Research, a public opinion research company. Would you prefer that I continue in English or French? Préférez-vous continuer en français ou en anglais?
RECORD Langage of interview
01 - English
02 - Français
Today we are conducting a survey with Indigenous people about mail delivery and Canada Post. We are not selling or soliciting anything. The survey is voluntary and your responses will be kept entirely confidential and anonymous. This survey is registered with the national survey registration system and will be administered in accordance with the Privacy Act. It will take about 20 minutes to complete.
[IF ASKED: This study has been registered with the Canadian Research Insights Council’s Research Verification Service so that you may validate its authenticity. If you would like to enquire about the details of this research, you can visit CRIC’s website: www.canadianresearchinsightscouncil.ca and reference project code xxxxx.]
The purpose of the survey is to obtain input so the Government can fulfil its commitment to conduct a regular review of the Canadian Postal Service Charter to assess the need to adapt postal services in Canada to changing requirements. Your views will help the Government "Ensure that Canada Post provides the high-quality service that Canadians expect at a reasonable price and better reaches Canadians in rural and remote areas”. None of the questions asked should constitute an indication of future direction, policies, or active consideration.
1. May I please speak to the Indigenous person in your household who deals with the mail?
Screening questions
2. Which of the following best describes you? Are you…?
READ
01 - First Nations
02 - Inuk
03 - Métis
04 - or, a non-Indigenous person
DO NOT READ
05 - Inuit
06 - Inuvialuit
98 - Other (SPECIFY)
99 – DK/REFUSE
IF Q2=04 OR 99, ASK Q3. OTHERWISE SKIP TO Q4.
3. Is there anyone else living in this household who is First Nations, Inuk or Métis?
01 – Yes Ask to speak to the person; re-introduce and start at Q2
02 – No THANK AND END SURVEY
03 – DK/NA THANK AND END SURVEY
4. RECORD FROM SAMPLE:
01 – Newfoundland and Labrador
02 – Prince Edward Island
03 – Nova Scotia
04 – New Brunswick
05 – Quebec
06 – Ontario
07 – Manitoba
08 – Saskatchewan
09 – Alberta
10 – British Columbia
11 – Yukon
12 – Northwest Territories
13 – Nunavut
5. Are you currently living…?
READ
01 – In a city
02 – In a suburb
03 – In a rural area
04 – On a First Nations reserve
DO NOT READ
99 - REFUSED
6. In which of the following age categories do you belong?
READ; STOP WHEN REACH CORRECT CATEGORY
01 - 18 to 24
02 - 25 to 34
03 - 35 to 44
04 - 45 to 54
05 - 55 to 59
07 – 60-64
06 - or 65 or older?
DO NOT READ
99 - REFUSED
7. How do you identify your gender?
DO NOT READ EXCEPT TO CLARIFY
01 - Male
02 - Female
03 – Another gender [DO NOT CODE]
DO NOT READ
99 - REFUSED
Current Service
8. How do you receive regular mail at home? Is it…?
READ
01 - To your door
02 - In a centralized box in your apartment building or condo
03 - In a community mailbox
04 - In a rural mailbox at the side of the road
05 - In a postal box at a post office or retail outlet
DO NOT READ
99 - DK/NA
9. How far from your home is your nearest post office?
READ
01 - 2.5 km or less
02 - More than 2.5 km, but less than 5km
03 - Between 5 and 15 km
04 - More than 15 km
DO NOT READ
99 - DK/NA
Usage
READ AND RANDOMIZE
Statement |
Never |
A few times a year |
Monthly |
Weekly |
Daily |
[DO NOT READ] DK/NA |
10. Personal correspondence such as letters and cards |
01 |
02 |
03 |
04 |
05 |
99 |
11. Bill payments |
01 |
02 |
03 |
04 |
05 |
99 |
12. Parcels |
01 |
02 |
03 |
04 |
05 |
99 |
In the past year, have you done each of the following at the post office weekly, monthly, a few times a year, or never?
READ AND RANDOMIZE
Statement |
Never |
A few times a year |
Monthly |
Weekly |
[DO NOT READ] DK/NA |
13. Sent a parcel to friends or family |
01 |
02 |
03 |
04 |
99 |
14. Picked up a parcel |
01 |
02 |
03 |
04 |
99 |
15. Returned an item that you purchased online |
01 |
02 |
03 |
04 |
99 |
16. DELETED |
|
|
|
|
|
17. Bought stamps |
01 |
02 |
03 |
04 |
99 |
18. Accessed financial services such as MoneyGram or a Canada Post My Money loan |
01 |
02 |
03 |
04 |
99 |
19. DELETED |
deleted |
deleted |
deleted |
deleted |
deleted |
How likely would you be to make use of the following services if they were offered at your local post office? Would you certainly, probably, probably not or certainly not [ITEM]?
READ AND RANDOMIZE
Statement |
Certainly |
Probably |
Probably not |
Certainly not |
[DO NOT READ] DK/NA |
20. Become a client of Canada Post banking services |
01 |
02 |
03 |
04 |
99 |
21. Use government services like those offered at Service Canada outlets |
01 |
02 |
03 |
04 |
99 |
Changes due to COVID-19:
22. Has the COVID-19 pandemic changed how you use Canada Post’s services in any way?
01 - Yes
02 – No SKIP TO NEXT SECTION
99 – DK/NA SKIP TO NEXT SECTION
Please tell me if you do each of the following a lot more, somewhat more, about the same, somewhat less, or a lot less, compared to before the pandemic.
Statement |
A lot more |
Somewhat More |
About the same |
Somewhat Less |
A lot less |
[DO NOT READ] DK/NA |
23. Send letter mail |
01 |
02 |
03 |
04 |
05 |
99 |
24. Order parcels online |
01 |
02 |
03 |
04 |
05 |
99 |
25. Send parcels to friends and family |
01 |
02 |
03 |
04 |
05 |
99 |
26. DELETED
Satisfaction with Canada Post Services
To what extent are you satisfied or dissatisfied with the following aspects of Canada Post’s services? Are you very satisfied, somewhat satisfied, neither satisfied nor dissatisfied, somewhat dissatisfied or very dissatisfied with [ITEM]?
READ AND RANDOMIZE
Statement |
Very satisfied |
Somewhat satisfied |
Neither satisfied nor dissatisfied |
Somewhat dissatisfied |
Very dissatisfied |
[DO NOT READ] DK/NA |
27. Where you get your mail, such as at your home or a community mailbox |
01 |
02 |
03 |
04 |
05 |
99 |
28. DELETED |
deleted |
deleted |
deleted |
deleted |
deleted |
deleted |
29. DELETED |
deleted |
deleted |
deleted |
deleted |
deleted |
deleted |
30. The delivery of parcels by Canada Post |
01 |
02 |
03 |
04 |
05 |
99 |
31. Overall, how satisfied are you with the services offered by Canada Post?
READ SCALE ONLY IF NECESSARY
01 – Very satisfied
02 – Somewhat satisfied
03 – Neither satisfied nor dissatisfied
04 – Somewhat dissatisfied
05 – Very dissatisfied
DO NOT READ
99 – DK/NA
Perceptions/Attachment
Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements.
READ AND RANDOMIZE
Statement |
Strongly agree |
Somewhat agree |
Somewhat disagree |
Strongly disagree |
[DO NOT READ] DK/NA |
32. DELETED |
deleted |
deleted |
deleted |
deleted |
deleted |
33. If letter mail took twice as long to reach me, I probably would not notice |
01 |
02 |
03 |
04 |
99 |
34. Door to door mail delivery is essential for the elderly and people with mobility or health problems |
01 |
02 |
03 |
04 |
99 |
35. It doesn’t matter to me if a post office is in a pharmacy or a grocery store or if it is operated by Canada Post, if the prices and services are the same |
01 |
02 |
03 |
04 |
99 |
36. SPLIT SAMPLE/ASK 50% OF RESPONDENTS: Canada Post continues to be an important and essential service for Canadians |
01 |
02 |
03 |
04 |
99 |
37. SPLIT SAMPLE/ASK 50% OF RESPONDENTS: Canada Post continues to be an important and essential service for me |
01 |
02 |
03 |
04 |
99 |
Challenges in Rural and Remote Areas
ASK SECTION ONLY OF RURAL & RESERVE RESPONDENTS:
How much of a challenge do each of the following pose to you personally? Starting with [FIRST ITEM], is it [READ SCALE]?
READ AND RANDOMIZE. REPEAT SCALE ONLY AS NECESSARY.
Statement |
No challenge at all |
Only a minor challenge |
A moderate challenge |
A fairly significant challenge |
A very significant challenge |
[DO NOT READ] DK/NA |
38. The distance to your post office |
01 |
02 |
03 |
04 |
05 |
99 |
39. The hours of operation of your post office |
01 |
02 |
03 |
04 |
05 |
99 |
40. DELETED |
deleted |
deleted |
deleted |
deleted |
deleted |
deleted |
41. Delivery times for parcels |
01 |
02 |
03 |
04 |
05 |
99 |
42. DELETED |
deleted |
deleted |
deleted |
deleted |
deleted |
deleted |
43. The cost of shipping parcels from your community |
01 |
02 |
03 |
04 |
05 |
99 |
Pricing and Affordability of Rates
ASK ALL
44. To what extent do you agree or disagree with the following statement:
At a cost of $1.07 per stamp for delivery anywhere in Canada and 92-cents when you buy a booklet of ten, domestic stamps are under-priced for their value.
Do you…?
READ
01 – Strongly agree
02 – Somewhat agree
03 – Somewhat disagree
04 – Strongly disagree
DO NOT READ
99 – DK/NA
What is the maximum amount you feel is reasonable to pay for a single stamp to deliver a letter [FIRST ITEM]? Would you say $1.00, $1.25, $1.50, $1.75 or $2.00?
READ IN ORDER SHOWN
· Statement |
· $1.00 |
· $1.25 |
· $1.50 |
· $1.75 |
· $2.00 |
· [DO NOT READ] DK/NA |
45. Within your city or town |
· 01 |
· 02 |
· 03 |
· 04 |
· 05 |
99 |
46. Within your province |
· 01 |
· 02 |
· 03 |
· 04 |
· 05 |
99 |
47. Across the country |
· 01 |
· 02 |
· 03 |
· 04 |
· 05 |
99 |
Canada Post’s Financial Realities and Support for Different Measures
48. DELETED
49. DELETED
50. Of the two statements, which one most closely reflects your opinion?
READ AND RANDOMIZE
01 - Canada Post should provide only the level of service it can pay for with its own revenue
02 - Canada Post should receive federal government funding to maintain current service levels and prices across the country
DO NOT READ
03 – Both/depends
99 – DK/NA
I am going to read some options for reducing Canada Post’s losses. Please tell me if you strongly support, somewhat support, somewhat oppose or strongly oppose these changes.
READ AND RANDOMIZE
Statement |
· Strongly support |
· Somewhat support |
· Somewhat oppose |
· Strongly oppose |
· [DO NOT READ] DK/NA |
51. Reduce the number of post offices |
01 |
02 |
03 |
04 |
99 |
52. Replace corporate owned post offices with less expensive franchises in grocery stores and pharmacies |
01 |
02 |
03 |
04 |
99 |
53. End door-to-door home delivery and replace it with community mailboxes, which cost half the price to service, for everyone except the elderly and those with mobility or other health challenges |
01 |
02 |
03 |
04 |
99 |
54. Reduce the frequency of letter mail delivery from five days a week to every other day |
01 |
02 |
03 |
04 |
99 |
55. Increase the basic price of a stamp by roughly 25 cents |
01 |
02 |
03 |
04 |
99 |
56. Install outdoor and automated parcel lockers that are available 24 hours a day, seven days a week [IF ASKED: A parcel locker is a postal box that allows for self-service collection of parcels. It is a secure, conveniently accessible, and contactless option for centralized parcel delivery.] |
01 |
02 |
03 |
04 |
99 |
57. The Government of Canada directly subsidizes more costly and unprofitable postal services in rural and remote communities |
01 |
02 |
03 |
04 |
99 |
Canadian Postal Service Charter
Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree with the following statements relating to Canada Post Services?
READ AND RANDOMIZE
Statement |
Strongly agree |
Somewhat agree |
Somewhat disagree |
Strongly disagree |
[DO NOT READ] DK/NA |
58. All Canadians should shoulder the same cost for parcel delivery, regardless of the distance |
01 |
02 |
03 |
04 |
99 |
59. Canada Post should be allowed to deliver letters less frequently than five days a week to reduce costs |
01 |
02 |
03 |
04 |
99 |
Convenient Access to Postal Services
60. What is the furthest you are willing to travel to a post office?
READ LIST
01 - 2.5 km or less
02 - More than 2.5 km, but less than 5km
03 - Between 5 and 15 km
04 - More than 15 km
DO NOT READ
99 - DK/NA
Rural Moratorium
Canada Post cannot close post offices in rural areas or convert them to less expensive franchises, due to a temporary freeze, also a called a moratorium, that was introduced by the federal government in 1994. The moratorium prevents the closure or franchising of more than 3,000 post offices and this list has remained unchanged since 1994. Since then, many of these protected locations have become urbanized and their populations have grown significantly.
Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree with the following statements?
READ AND RANDOMIZE
Statement |
Strongly agree |
Somewhat agree |
Somewhat disagree |
Strongly disagree |
[DO NOT READ] DK/NA |
61. The moratorium should continue, but the list of locations protected from closure and franchising should be updated so it reflects areas that are truly rural. |
01 |
02 |
03 |
04 |
99 |
62. The moratorium should be modified to allow rural post offices to be replaced with franchises in stores and pharmacies. |
01 |
02 |
03 |
04 |
99 |
63. The moratorium should end and Canada Post should be allowed to close underused post offices, even if they are in rural areas. |
01 |
02 |
03 |
04 |
99 |
Support for new/additional services in Rural and Remote Areas
ASK SECTION ONLY OF RURAL & RESERVE RESPONDENTS:
Do you strongly support, somewhat support, somewhat oppose or strongly oppose Canada Post doing the following to better reach Canadians in rural and remote areas?
READ AND RANDOMIZE
· Statement |
· Strongly support |
· Somewhat support |
· Somewhat oppose |
· Strongly oppose |
· [DO NOT READ] DK/NA |
64. Providing access to financial services at post offices in rural and remote areas in light of a lack of bank branches |
01 |
02 |
03 |
04 |
99 |
65. Providing convenient access to other government services at rural and remote post offices |
01 |
02 |
03 |
04 |
99 |
66. Increasing the number of rural post office locations |
01 |
02 |
03 |
04 |
99 |
67. Extending hours of operation at rural post office locations |
01 |
02 |
03 |
04 |
99 |
68. Combining small rural post offices in the same geographic area into a single location that offers enhanced services such as automated parcel lockers available 24 hours a day, 7 days a week [IF ASKED: A parcel locker is a postal box that allows for self-service collection of parcels. It is a secure, conveniently accessible, and contactless option for centralized parcel delivery] |
01 |
02 |
03 |
04 |
99 |
69. Creating service hubs within rural communities that feature a post office as well as services from local organizations or businesses |
01 |
02 |
03 |
04 |
99 |
Demographics
We are almost finished. I just have a few questions left for classification purposes.
70. What is the first language that you learned and still understand?
DO NOT READ, RECORD ALL THAT APPLY
01 – English
02 – French
03 – Other (SPECIFY)
99 – DK/REFUSED
71. Which of the following categories best describes your total household income? That is, the total income of all persons in your household combined, before taxes.
READ, STOP WHEN REACH CORRECT CATEGORY
01 – Under $20,000
02 – $20,000 to just under $40,000
03 – $40,000 to just under $60,000
04 – $60,000 to just under $80,000
05 – $80,000 to just under $100,000
06 – $100,000 to just under $150,000
07 – $150,000 and above
DO NOT READ
99 – DK/REFUSED
72. Do you have a condition that limits your physical mobility?
01 - Yes
02 – No SKIP TO Q74
99 – DK/REFUSED SKIP TO Q74
73. [IF Q72=01] Do you receive assistance or accommodation from Canada Post for how you receive mail?
01 - Yes
02 – No
99 – DK/REFUSED
74. Do you identify as a person with a disability?
[IF ASKED: A person with a disability has a long-term or recurring impairment (such as vision, mobility, flexibility, dexterity, pain, learning, developmental, memory or mental health-related) which impacts their daily activities.]
01 - Yes
02 – No
99 – DK/REFUSED
Thank and end survey
[1] The following explanation was provided to survey respondents: “Canada Post has lost hundreds of millions of dollars over the past four years. This is due to the decline of mail revenues and because services in rural and remote areas are unprofitable. Canada Post’s mandate is to support itself financially and it does not receive any funding from the federal government. However, to address its losses, it needs some combination of government funding, increased revenue or decreased costs.”
[2] Dissemination Areas are the smallest geographic units for which census data are available, comprising a population between 400 and 700 persons.