SCR. 1A. In the last year, did you go out on the ocean in or on a recreational watercraft?
SCR. 1B. In the next year, do you plan to go out on the ocean in or on a recreational watercraft?
Base: n=750; all respondents
Findings Report
Prepared for Transport Canada
Supplier: Phoenix Strategic Perspectives Inc. (Phoenix SPI)
Contract Number: T8053-210033-001-CY
Contract Value: $63,897.05 (including HST)
Award Date: 2021-06-07
Delivery Date: 2021-10-01
Registration Number: POR 014-21
For more information on this report, please contact Transport Canada at TC.Publicopinion-Opinionpublique.TC@tc.gc.ca.
This public opinion research report presents the results of an online survey conducted by Phoenix SPI on behalf of Transport Canada. The research study was conducted with 750 Canadians between June 16 and 30, 2021.
Cette publication est aussi disponible en français sous le titre Recherche sur l'opinion publique: connaissances et compréhension de la population canadienne concernant les épaulards résidents du sud et la sécurité nautique.
This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Transport Canada. For more information on this report, please contact Transport Canada at: TC.Publicopinion-Opinionpublique.TC@tc.gc.ca.
Transport Canada
330 Sparks Street
Ottawa, ON
K1A 0N5
Catalogue Number: T22-251/2021E-PDF
International Standard Book Number (ISBN): 978-0-660-40539-1
Related publications (registration number: POR 014-21):
© Her Majesty the Queen in Right of Canada, as represented by the Minister of Transport, 2021.
Transport Canada commissioned Phoenix Strategic Perspectives Inc. (Phoenix SPI) to conduct public opinion research with residents of south coastal British Columbia and selected areas of Vancouver Island who use or plan to use recreational watercrafts.
The main purpose of the research was to explore awareness of Southern Resident killer whale (SRkw) protective and voluntary measures and of boating safety in the southern coastal waters of British Columbia. Specific objectives included: determining the behaviours of those who use recreational watercrafts on the ocean (e.g., frequency of boating, use of life vests and personal flotation devices, etc.), understanding the types of watercrafts used for recreational purposes, measuring awareness of the SRKW protective and voluntary measures, and exploring communication preferences.
A 9.5-minute random digit dialling (RDD) telephone survey was administered to 750 adults aged 18 and older who reside in coastal communities located on the south coast of British Columbia and selected areas of Vancouver Island who meet the eligibility criteria for watercraft use. To be classified as a watercraft user, respondents must have done the following at least once in the past 12 months (i.e., June 1, 2020 to May 31, 2021) or plan to do so in the coming 12 months (i.e., July 1, 2021 to June 30, 2022): 1) owned, operated, rented, or been a passengerFootnote 1 on a recreational vessel, motorized or sail; and/or 2) have (or plan to) paddle boarded, kayaked, or canoed on the ocean during this timeframe.
An overlapping dual-frame (landline and cell phone) sample was used to minimize coverage error. The survey results are generalizable to the population: adult boaters 18+ who reside in south coastal British Columbia and selected areas of Vancouver Island. Specifically, this included the coastal communities between Campbell River and Ucluelet on Vancouver Island, and residents of the Sunshine Coast, the Lower Mainland and Howe Sound. Based on a sample of this size, the overall results can be considered accurate within ±3.6%, 19 times out of 20. The margin of error is greater for results pertaining to subgroups of the total sample. Data were weighted to reflect the population in terms of age, gender, and area (with the geographic parameters of the study). For a more complete description of the methodology, refer to the Appendix: 1. Technical Specifications.
The survey results will be used by Transport Canada to help inform communications planning, outreach and education activities, and to improve boaters' confidence, awareness and compliance with the voluntary and mandatory measures for the SRKW and associated boating safety regulations. Probability sampling was used; therefore, the results are generalizable to the target population. The only limitation are smaller sample sizes when it comes to analyzing the results for sub-groups of the population.
I hereby certify as a Senior Officer of Phoenix Strategic Perspectives that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Communications Policy of the Government of Canada and Procedures for Planning and Contracting Public Opinion Research. Specifically, the deliverables do not contain any reference to electoral voting intentions, political party preferences, standings with the electorate, or ratings of the performance of a political party or its leader.
(original signed by)
Alethea Woods
President
Phoenix Strategic Perspectives Inc.
The contract value was $63,897.05 (HST included).
Phoenix Strategic Perspectives Inc. (Phoenix SPI) was commissioned by Transport to conduct a survey on boaters' awareness and understanding of Southern Resident killer whales (SRkw) and boating safety.
Building on the Ocean's Protection Plan, in Budget 2018, the Government of Canada introduced a 5-year $167.4 million Whales Initiative, to help protect and support the recovery of the Southern Resident killer whale, the North Atlantic right whale, and the St. Lawrence Estuary beluga whale. In October 2018, the Government of Canada announced an additional $61.5 million specifically to address threats to Southern Resident killer whales following the finding that the Southern Resident killer whales were facing an imminent threat to their survival.
Through this funding, the Government of Canada is addressing the three main threats to the Southern Resident killer whales by:
For the third year in a row, Transport Canada has put in place an Interim Order under the Canada Shipping Act, 2001 to help reduce acoustic and physical disturbance from vessels in key areas of importance to the SRKW.
The measures include:
Given Transport Canada's mandate to promote environmentally responsible transportation and to put in place measures to address vessel related threats to endangered whales, the Department commissioned public opinion research to measure awareness of the vessel management measures – both mandatory and voluntary – and of boating safety in the southern coastal waters of British Columbia. These survey results will help to better inform communications planning, outreach and education activities, and to improve boaters' confidence, awareness and compliance with the voluntary and mandatory measures for the SRKW and associated boating safety regulations.
A nine-minute random digit dialling (RDD) telephone survey was completed by 750 adults aged 18 and older who reside in coastal communities located on the south coast of British Columbia and selected areas of Vancouver Island and who met the eligibility criteria for boating. To be classified as a boater, adults must have done the following at least once in the past 12 months (i.e., June 1, 2020 to May 31, 2021) or plan to do so in the coming 12 months (i.e., July 1, 2021 to June 30, 2022): 1) owned, operated, rented, or been a passenger on a recreational vessel, motorized or sail; and/or 2) have (or plan to) paddle boarded, kayaked, or canoed on the ocean during this timeframe.
An overlapping dual-frame (landline and cell phone) sample was used to minimize coverage error. The survey results are generalizable to the population: adult boaters 18+ who reside in south coastal British Columbia and selected areas of Vancouver Island. Specifically, this included the coastal communities between Campbell River and Ucluelet on Vancouver Island, and residents of the Sunshine Coast, the Lower Mainland and Howe Sound. Based on a sample of this size, the overall results can be considered accurate within ±3.6%, 19 times out of 20. The margin of error is greater for results pertaining to subgroups of the total sample. Data were weighted to reflect the population in terms of age, gender, and region. For a more complete description of the methodology, refer to the Appendix: 1, Technical Specifications.
Approximately half of all respondents (52%) have gone out on the ocean in or on a recreational watercraft in the last year. By design, the remainder (48%) plan to use a recreational watercraft in the next year.
SCR. 1A. In the last year, did you go out on the ocean in or on a recreational watercraft?
SCR. 1B. In the next year, do you plan to go out on the ocean in or on a recreational watercraft?
Base: n=750; all respondents
Boat owners (77%) were significantly more likely than renters (37%) and passengers (46%) of recreational watercrafts to have been out on the ocean in the last year. In addition, respondents from Central Vancouver Island (69%) and the Sunshine Coast (68%) were more likely than those from Metro Vancouver (48%) to report having been out on the ocean in the last year, as were males (56% versus 48% of females) and respondents from higher income households (57% of those from households with annual incomes of $60,000+ versus 40% of those from lower income households).
Among respondents who were out on the ocean this past year (n=407), 49% said they went out as a passenger, 41% as a boat owner, and 19% as boat renter. In contrast, 62% of those who plan to go out on the ocean in the next year (n=343) intend to go as a passenger, 35% as a boat owner, and 14% as a boat renter.
Taken together, nearly half the survey respondents (47%) were (or plan to be) passengers, 23% were (or plan to be) boat owners/operators, and 20% rented (or plan to rent) a watercraft. Nine percent reported doing, or planning to do, a combination of these things (i.e., going out as a passenger and a boat renter, or as a boat owner and a passenger, etc.).
SCR2A/B. When you were out on the ocean this year/go out on the ocean in the next year, will you go out/did you go out as a watercraft owner, renter, or passenger? [multiple responses accepted]
Base: all respondents; [DK/NR: 1%].
The following subgroup differences were noteworthy:
Forty-two percent (42%) of survey respondents have been out on a power boat on the ocean in the last few years, most likely as a passenger or boat owner. Fewer (33%), but still a substantial minority, said they have been out on the ocean in a kayak (inflatable or hard shell), most likely as a boat owner or renter. These were the top types of watercraft mentioned, by a wide margin. Following power boats and kayaks, smaller and similar proportions said they have been out on a sail boat (13%), paddleboard (inflatable or hard shell) (13%), and a canoe (10%). The full range of watercrafts identified can be found in Figure 3.
Q3. What type of recreational watercraft have you used on the ocean in the last few years? [multiple responses accepted]
Base: n=750; All respondents.
Respondents located on Central Vancouver Island (53%) were more likely to have been out on the ocean in a power boat, particularly when compared to those in Metro Vancouver (41%). This was also the case for those reporting annual household incomes of $60,000 or more. They were more likely than respondents from lower income households to report having used a power boat in the last few years (51% of those with incomes of $60,000 to just under $100,000 and 45% of those with incomes of $100,000 compared to 33% of those who reported an income of under $60,000).
Kayak users were more likely to be 35 to 54 years of age (38% versus 27% of those aged 55+) and female (37% versus 28% of males).
In a typical year, one-third of respondents said they go out on the ocean in a watercraft for recreational purposes once (17%) or twice (17%). At the other end of the spectrum, one-quarter are typically out on the ocean 10 to 29 times (16%) or 30 or more times (8%). Most of the rest (28%) said they are out on the ocean three to nine times in a typical year. Notably, 13% are first time watercraft users—that is, they volunteered that they do not typically go out on the ocean in a watercraft or that their plans to go out in the next year will be their first time on the ocean in a watercraft for recreational purposes.
Q4. On average, how many times a year do you typically go out on the ocean in a watercraft for recreational purposes?
Base: n=750; All respondents. [DK/NR: 2%].
Boat owners were more likely than others to report going out on the ocean five or more times in a typical year.
The majority of coastal BC residents surveyed (85%) tend to go out on the ocean in a recreational watercraft as a seasonal activity. In contrast, a little more than one in 10 (13%) do so year-round, while 1% volunteered that it depends.
Q5. Do you tend to go out on ocean in a watercraft all year long or is this a seasonal activity?
Base: n=681; Respondents who typically go out on the ocean in a watercraft for recreational purposes. [DK/NR: 1%].
Those who typically go out on the ocean in or on a watercraft for recreational purposes all year round were more likely to be boat owners (20%), to be aware that there are measures in place to protect SRKW in BC coastal waters (17%), to live on South (24%) or Central (18%) Vancouver Island, and to be aged 55 and older (16%). The likelihood of going out on the ocean on a seasonal basis was higher among those not aware of the protective measures (93%), those living in Metro Vancouver (87%), and those under 35 years of age (91%).
Eight in 10 respondents (80%) said they wear a life jacket or personal flotation device (PFD) when they go out on the ocean. Among the rest, 12% reported not wearing a life jacket or PFD, while 3% each volunteered that whether they wear a life jacket or PFD depends on the type of watercraft or on the situation and people involved.
Q6. When you go out on the ocean, do you wear a life jacket or personal flotation device?
Base: n=750; All respondents. [DK/NR: 1%].
The following groups were more likely to say they wear a life jacket or PFD when out on the ocean: boat owners (86%) and boat renters (88%); kayakers (88%); seasonal watercraft users (83%); and respondents 35 to 54 years of age (87%).
Just over half the survey respondents (56%) said they are aware of protective measures in place to protect Southern Resident killer whales in BC coastal waters. Conversely, two in 10 (19%) were not aware of these protective measures, while one-quarter (25%) said they were unsure if there are protective measures.
Q1. To the best of your knowledge, are there any protective measures in place to protect Southern Resident Killer whales in BC coastal waters?
Base: n=750; all respondents
The following groups were more likely to be aware that there are measures in place to protect Southern Resident killer whales:
First-time recreational watercraft users were more likely than others to have said they do not know about protective measures (35% versus 22%).
After being asked about protective measures in general, respondents were informed that, indeed, there are mandatory and voluntary measures designed to protect Southern Resident killer whales. These measures were then read to respondents who were asked to indicate whether they are aware of each, either definitely or vaguely aware. The measures included:
Awareness of the protective and voluntary measures varied considerably.
Q2A – Q2G. [DK/NR: Ranged from 1 to 2%].
Base: n=1,502; Don't know: 1%
Respondents were most likely to be aware definitely (51%) or vaguely (20%) of the voluntary measure that boats should reduce speed with within 1,000 metres of a killer whale. Following this, close to two-thirds were definitely (37%) or vaguely (26%) aware that watercraft must keep 400 metres from killer whales in all southern BC coastal waters. Awareness of the voluntary measure that fishing should not take place within 1,000 metres of a killer whale was divided: 49% were vaguely or definitely aware and 49% were not aware (the rest volunteered that they did not know). The majority of respondents were not aware that whale watching boats cannot be followed nor were they aware of any of the interim sanctuary zones.Footnote 5
Awareness of these measures varied by subgroup. Specifically:
The single largest proportion of respondents (29%) said they get their boating safety and regulatory information on the internet. Following this, 15% turn to boat rental shops, while almost as many reported getting this type of information from boating courses (13%) or friends, family and colleagues (13%). Nine percent (9%) pointed to word of mouth as the source of their boating safety and regulatory information. Figure 9 displays the full range of sources mentioned by respondents. Eight percent (8%) of those surveyed said they have never needed to look for this type of information.
Q7. Where do you get your boating safety and regulatory information? [multiple responses accepted]
Base: n=750; All respondents. [DK/NR: 4%].
Boat owners were more likely to say they get their boating safety and regulatory information from boating courses (24%). Renters and seasonal boaters were more likely to mention boat rental shops (38% and 16%, respectively), while passengers and seasonal boaters were more apt to point to friends, family and colleagues (16% and 14%, respectively). The likelihood of mentioning the federal government was higher among boat owners, those aware of the protective measures, and those who use watercraft year-round.
When asked to identify from a list which activities they do on a daily basis, half or more said they listen to the radio (59%) and use Facebook (50%) every day. Daily use of YouTube and Instagram was also widespread (44% and 36%, respectively).
Following this, slightly less than one-third (31%) said they use Spotify on a daily basis. Other social media are used daily by significantly smaller proportions: 16% reported using Twitter daily, 14% Snapchat, and 11% TikTok. Seventeen percent (17%) said they typically use public transit every day. Notably, 6% of respondents volunteered that they do none of these activities on a daily basis.
Q8. Which of the following do you typically do on a daily basis? [multiple responses accepted]
Base: n=750; All respondents. [NR: <0.5%].
Boat owners (68%) and passengers (60%) were most likely to report listening to the radio on a daily basis. Boat renters, instead, were most likely to use YouTube (56%), Instagram (54%) and public transit (28%) on a daily basis. Recall that those who have rented a boat (or plan to) are more likely to be 18 to 34 years of age.
The single largest proportion of respondents (27%) have completed a bachelor's degree, followed by one in five (20%) who have completed a post graduate degree. Taken together, nearly half have completed at least a bachelor's level education. Following this, just over one-third have completed an apprenticeship or trades certificate (8%), a colleague or non-university certificate or diploma (20%), or a university certificate or diploma below a bachelor's level (7%). The rest have completed a high school diploma (15%) or less formal education (2%).
Q9. What is the highest level of formal education that you have completed?
Base: n=750; All respondents. [NR: 1%].
Just over one-third of respondents (36%) had a household income of $100,000 or more last year, including half reporting an annual household income of $150,000 and above. Following this, one in five (22%) had a household income of $60,000 to just under $100,000, while 13% reportedly earned $40,000 to just under $60,000 and 14% under $40,000 in the last year.
Q10. Which of the following best describes your total household income last year, before taxes, from all sources for all household members?
Base: n=750; All respondents. [NR: 1%].
Nine in 10 (89%) respondents speak English most often at home. In addition, 15% speak a non-official language most often at home and 1% speak French (i.e., are a member of an Official Language Minority Community).
Q11. What language do you speak most often at home?
Base: n=750; All respondents.
The large majority of respondents (95%) do not identify as Indigenous; in contrast, 4% identified themselves as First Nations, Métis, or Inuk.
Q12. Are you First Nations, Métis or Inuk (Inuit)?
Base: n=750; All respondents. [NR: 1%].
Three-quarters of respondents live in Metro Vancouver (75%). Following this, one in 10 each live on South Vancouver Island (12%) or Central Vancouver Island (10%), with fewer living on the Sunshine Coast (3%).
Base: n=750; All respondents
Respondents varied in each, with the greatest single proportion aged 55 and older.
![Figure 16: Respondent Age Base: n=750; All respondents. [DK/NR: 1%].](images_eng/image016.png)
Base: n=750; All respondents. [DK/NR: 1%].
Just over half of those surveyed identified as female (51%) with a similar proportion identifying as male (49%). Very few respondents said they identify with another gender.
![Figure 17: Gender Base: n=750; All respondents. [NR: <0.5%].](images_eng/image017.png)
Base: n=750; All respondents. [NR: <0.5%].
This research yielded some noteworthy observations about residents' awareness and understanding of Southern Resident killer whales and general boating safety.
The following specifications applied to this survey:
| Total | Landline | Cell | |
|---|---|---|---|
| Total Numbers Attempted | 59,396 | 34,668 | 23,590 |
| Out-of-scope - Invalid | 15,620 | 6,867 | 8,753 |
| Unresolved (U) | 28,118 | 18,247 | 9,871 |
| No answer/Answering machine | 28,118 | 18,247 | 9,871 |
| In-scope - Non-responding (IS) | 13,706 | 9,108 | 4,598 |
| Language barrier | 2,431 | 1,758 | 673 |
| Incapable of completing (ill/deceased) | 10 | 6 | 4 |
| Callback (Respondent not available) | 894 | 400 | 494 |
| Refusal | 10,177 | 6,841 | 3,336 |
| Termination | 194 | 103 | 91 |
| In-scope - Responding units (R) | 1,952 | 1,233 | 719 |
| Completed Interview | 15 | 0 | 15 |
| Quota Filled | 750 | 442 | 308 |
| Not Qualified – Under 18 years | 37 | 0 | 37 |
| Not Qualified – Does not use watercrafts | 1,150 | 791 | 359 |
| Region and age | Population % | Sample % | Difference |
|---|---|---|---|
| Central Vancouver Island - 18-34 | 2% | 1% | -1% |
| Central Vancouver Island - 35-54 | 3% | 5% | 2% |
| Central Vancouver Island - 55+ | 5% | 17% | 12%Footnote 6 |
| Metro Vancouver - 18-34 | 22% | 12% | -10%Footnote 1 |
| Metro Vancouver - 35-54 | 26% | 17% | -9% |
| Metro Vancouver - 55+ | 27% | 25% | -1% |
| South Vancouver Island - 18-34 | 3% | 2% | -1% |
| South Vancouver Island - 35-54 | 4% | 3% | -1% |
| South Vancouver Island - 55+ | 6% | 6% | 0% |
| Sunshine Coast - 18-34 | 1% | <1% | <1% |
| Sunshine Coast - 35-54 | 1% | 2% | 1% |
| Sunshine Coast - 55+ | 1% | 8% | 7%Footnote 1 |
| Region and gender | Population % | Sample % | Difference |
|---|---|---|---|
| Central Vancouver Island - female | 5% | 4% | -1% |
| Central Vancouver Island - male | 5% | 5% | 1% |
| Metro Vancouver - female | 38% | 34% | -4% |
| Metro Vancouver - male | 37% | 40% | 3% |
| South Vancouver Island - female | 6% | 6% | 0% |
| South Vancouver Island - male | 6% | 7% | 1% |
| Sunshine Coast - female | 2% | 2% | 0% |
| Sunshine Coast - male | 2% | 2% | 0% |
Introduction
Hello/Bonjour, my name is [Interviewer's name] and I am calling from Phoenix SPI on behalf of the Government of Canada. We are conducting a survey on current issues of interest to Canadians. Would you prefer that I continue in English or French? Préférez-vous continuer en français ou en anglais? [IF NEEDED: Je vous remercie. Quelqu'un vous rappellera bientôt pour mener le sondage en français.]
The survey takes about 10 minutes and is voluntary. Your responses will be kept confidential and anonymous, and the information provided will be administered according to the requirements of the Privacy Act, the Access to Information Act, and any other pertinent legislation.
This survey is registered with the Canadian Research Insights Council's survey validation system. Should you have any questions about the survey, I can give you a contact person within the Government of Canada / Transport Canada. May I continue?
IF REQUESTED, THE CONTACT PERSON AT TRANSPORT CANADA IS CAROL LAU: carol.lau@tc.gc.ca.
[LANDLINE SAMPLE]
A. May I please speak with the person in your household who is 18 years of age or older and who has had the most recent birthday? Would that be you?
[CELL SAMPLE]
B. Are you 18 years of age or older?
C. Are you in a place where you can safely talk on the phone and answer my questions?
INTERVIEWER NOTE: If you think that respondents' setting may endanger them (e.g., driving a vehicle), hinder their participation (e.g., background distractions), or hamper their ability to respond openly (e.g., lack of privacy), suggest rescheduling the interview.
D. Does your household subscribe to a home phone service, also known as a landline?
SCR. 1a In the last year, did you go out on the ocean in or on a recreational watercraft? Recreational watercraft include power boats, sail boats, and jet skis, as well as canoes, kayaks, row boats or paddleboards that are privately owned or rented.
NOTE TO INTERVIEWER: This does not include 1) watercraft used for commercial purposes, such as tour boats, ferries, or cruise ships, nor 2) activities on lakes or rivers (respondents must have gone out on the ocean in the last year or plan to in the next year: see SCR.1b).
SCR. 1b [ASK IF SCR.1a=2 OR 99] In the next year, do you plan to go out on the ocean in or on a recreational watercraft?
SCR. 2a [IF SCR1a=01] When you were out on the ocean this last year, were you out as a watercraft owner, renter, or passenger? [ACCEPT MULTIPLE RESPONSES; WATCH DISTRIBUTIONS—IT MAY BE NECESSARY TO SCREEN-OUT PASSENGERS.]
SCR. 2b [IF SCR1b=01] When you go out on the ocean in the next year, will you go out as a watercraft owner, renter, or passenger? [ACCEPT MULTIPLE RESPONSES; WATCH DISTRIBUTIONS]
SCR. 3a May I have the first three digits of your postal code?
SCR. 3b [ASK IF SCR.3a=99] We need to speak with people who live on Vancouver Island, the Gulf Islands, the Sunshine Coast, or the Greater Vancouver area or use watercrafts in those areas. In which city or area of coastal British Columbia do you live or use watercrafts?
INTERVIEWERS: IF UNCERTAIN, CHECK LIST.
| Anvil Island | [SUNSHINE COAST] |
| Bowen Island | [SUNSHINE COAST] |
| Burnaby | [METRO VANCOUVER] |
| Campbell River | [VANCOUVER ISLAND] |
| Central Saanich | [VANCOUVER ISLAND] |
| Chemainus | [VANCOUVER ISLAND] |
| Cloverdale | [METRO VANCOUVER] |
| Comox | [VANCOUVER ISLAND] |
| Coquitlam | [METRO VANCOUVER] |
| Courtney | [VANCOUVER ISLAND] |
| Crofton | [VANCOUVER ISLAND] |
| Delta | [METRO VANCOUVER] |
| Discovery Islands | [UNSPECIFIED] |
| Duncan | [VANCOUVER ISLAND] |
| Gabriola Island | [GULF ISLANDS] |
| Galiano Island | [GULF ISLANDS] |
| Gambier Island | [SUNSHINE COAST] |
| Gibsons | [SUNSHINE COAST] |
| Gulf Islands | [UNSPECIFIED] |
| Jordan River | [VANCOUVER ISLAND] |
| Ladner | [METRO VANCOUVER] |
| Ladysmith | [VANCOUVER ISLAND] |
| Langdale | [SUNSHINE COAST] |
| Langley | [METRO VANCOUVER] |
| Lions Bay | [SUNSHINE COAST] |
| Maple Ridge | [METRO VANCOUVER] |
| Mayne Island | [GULF ISLANDS] |
| Mill Bay | [VANCOUVER ISLAND] |
| Nanaimo | [VANCOUVER ISLAND] |
| Nanoose Bay | [VANCOUVER ISLAND] |
| New Westminster | [METRO VANCOUVER] |
| North Vancouver | [METRO VANCOUVER] |
| Parksville | [VANCOUVER ISLAND] |
| Pender Island | [GULF ISLANDS] |
| Pitt Meadows | [METRO VANCOUVER] |
| Port Alberni | [VANCOUVER ISLAND] |
| Port Coquitlam | [METRO VANCOUVER] |
| Port Moody | [METRO VANCOUVER] |
| Port Renfrew | [VANCOUVER ISLAND] |
| Porteau Cove | [SUNSHINE COAST] |
| Powell River | [SUNSHINE COAST] |
| Qualicum Beach | [VANCOUVER ISLAND] |
| Richmond | [METRO VANCOUVER] |
| Salt Spring Island | [GULF ISLANDS] |
| Saanich | [VANCOUVER ISLAND] |
| Saturna Island | [GULF ISLANDS] |
| Sechelt | [SUNSHINE COAST] |
| Sidney | [VANCOUVER ISLAND] |
| Sooke | [VANCOUVER ISLAND] |
| Southern Gulf Islands | [UNSPECIFIED] |
| Squamish | [SUNSHINE COAST] |
| Sunshine Coast | [UNSPECIFIED] |
| Surrey | [METRO VANCOUVER] |
| Ucluelet | [VANCOUVER ISLAND] |
| Vancouver | [METRO VANCOUVER] |
| Vancouver Island | [UNSPECIFIED] |
| Victoria | [VANCOUVER ISLAND] |
| West Vancouver | [METRO VANCOUVER] |
| Whistler/Sea-to-Sky | [SUNSHINE COAST] |
| White Rock | [METRO VANCOUVER] |
SCR.4a In what year were you born?
SCR.4b [ASK IF SCR.4a=99] Would you be willing to tell me in which of the following age categories you belong?
[READ LIST; STOP WHEN RESPONDENT SELECTS AN ANSWER]
SCR. 5 What is your gender?
[READ LIST; STOP WHEN RESPONDENT SELECTS AN ANSWER]
Main survey
1. To the best of your knowledge, are there any protective measures in place to protect Southern Resident killer whales in BC coastal waters?
2. [IF Q1=02,99: Actually, there are protective measures in place to protect killer whales, as well as some voluntary measures. / IF Q1=01: As you know, there are measures in place to protect killer whale, as well as some voluntary measures.] I'm going to read a number of them to you and I'd like you to tell me if it's something you are aware of or not. The first one is: [ROTATE ITEMS; A-C ROTATE AS A BLOCK; D-E ROTATE AS A BLOCK; F-G ROTATE AS A BLOCK]
NOTE TO INTERVIEWER: IF RESPONDENTS ARE UNCLEAR ABOUT WHAT IS MEANT BY "WATERCRAFT", PLEASE REMIND THEM THAT WATERCRAFT INCLUDES POWER BOATS, SAIL BOATS, JET SKIS, CANOES, KAYAKS, ROW BOATS OR PADDLEBOARDS.
[READ]
3. What type of recreational watercraft have you used on the ocean in the last few years? [ACCEPT ALL THAT APPLY]
[DO NOT READ LIST]
4. On average, how many times a year do you typically go out on the ocean in a watercraft for recreational purposes? Please give your answer in calendar days.
5. [IF Q4=01] Do you tend to go out on ocean in a watercraft all year long or is this a seasonal activity?
6. When you go out on the ocean, do you wear a life jacket or personal flotation device?
7. Where do you get your boating safety and regulatory information? [ACCEPT ALL THAT APPLY]
[DO NOT READ LIST]
8. Which of the following do you typically do on a daily basis? [ACCEPT ALL THAT APPLY]
[RANDOMIZE; READ LIST]
Demographics
We have a couple final questions for statistical classification purposes. Be assured that your responses will be held in strict confidence.
9. What is the highest level of formal education that you have completed?
[READ LIST; STOP WHEN RESPONDENT SELECTS AN ANSWER]
10. Which of the following best describes your total household income last year, before taxes, from all sources for all household members?
[READ LIST; STOP WHEN RESPONDENT SELECTS AN ANSWER]
11. What language do you speak most often at home? [ACCEPT ALL THAT APPLY]
[DO NOT READ]
Finally,
12. Are you First Nations, Métis or Inuk (Inuit)?
[DO NOT READ]
Conclusion
That concludes the survey. Thank you very much for your thoughtful feedback. This survey was conducted on behalf of Transport Canada.
Introduction
Hello/Bonjour, je m'appelle [nom de l'intervieweur]. Je vous téléphone au nom de Phoenix SPI, qui a été chargé par le gouvernement du Canada de mener un sondage sur des enjeux actuels qui présentent un intérêt pour les Canadiens. Préférez-vous continuer en français ou en anglais? Would you prefer that I continue in English or French? [AU BESOIN: Thank you. Someone will contact you shortly to conduct the survey in English.]
Il vous faudra environ 10 minutes pour répondre au sondage. Vous êtes libre d'y participer ou non. Vos réponses demeureront confidentielles et anonymes et les renseignements que vous fournirez seront gérés conformément aux exigences de la Loi sur la protection des renseignements personnels, de la Loi sur l'accès à l'information et de toute autre loi pertinente.
Le sondage est enregistré dans le Système d'enregistrement des sondages du Conseil de recherche et d'intelligence marketing canadien. Si vous avez des questions au sujet du sondage, je peux vous donner le nom d'une personne-ressource qui travaille au gouvernement du Canada / à Transports Canada. Puis-je continuer?
SI LA PERSONNE LE DEMANDE, LUI FOURNIR LE NOM DE LA PERSONNE-RESSOURCE À TRANSPORTS CANADA : CAROL LAU: carol.lau@tc.gc.ca.
[ÉCHANTILLON DE RÉPONDANTS JOINTS PAR LIGNE TERRESTRE]
A. Puis-je parler à la personne de votre foyer qui a 18 ans ou plus et qui a célébré son anniversaire le plus récemment? Est-ce que ce serait vous?
[ÉCHANTILLON DE RÉPONDANTS JOINTS PAR CELLULAIRE]
B. Avez-vous 18 ans ou plus?
C. Vous trouvez-vous à un endroit où vous pouvez parler au téléphone en toute sécurité et répondre à mes questions?
NOTE À L'INTENTION DE L'INTERVIEWEUR: Si vous croyez que l'environnement dans lequel se trouve le répondant pourrait présenter un danger pour lui (p. ex., la personne conduit un véhicule), nuire à sa participation (p. ex., distractions en arrière-plan) ou nuire à sa capacité de répondre ouvertement (p. ex., manque d'intimité), proposer de fixer un autre rendez-vous pour l'entretien.
D. Votre foyer est-il abonné à un service téléphonique résidentiel, aussi appelé une ligne terrestre?
Questions de présélection
SCR. 1a Au cours de la dernière année, avez-vous navigué sur l'océan dans une embarcation de plaisance? Les embarcations de plaisance comprennent les bateaux à moteur, les voiliers et les motomarines, ainsi que les canots, les kayaks, les barques à rames et les planches à pagaie que l'on peut posséder ou louer.
NOTE À L'INTENTION DE L'INTERVIEWEUR: Cela ne comprend pas 1) les embarcations utilisées à des fins commerciales, comme les bateaux-mouches, les traversiers ou les navires de croisière, ni 2) les activités sur les lacs ou les rivières (les répondants doivent avoir navigué sur l'océan au cours de la dernière année ou prévoir y aller au cours de la prochaine année : voir la question SCR.1b).
SCR. 1b [DEMANDER SI SCR.1a=2 OU 99] Avez-vous l'intention de naviguer, au cours de la prochaine année, sur l'océan dans une embarcation de plaisance?
SCR. 2a [SI SCR1a=01] Lorsque vous avez navigué sur l'océan au cours de la dernière année, l'avez-vous fait à titre de propriétaire d'embarcation, de locataire ou de passager? [ACCEPTER PLUSIEURS RÉPONSES; VÉRIFIER LA RÉPARTITION—IL POURRAIT ÊTRE NÉCESSAIRE DE REJETER LA PARTICIPATION DE CERTAINS PASSAGERS.]
SCR. 2b [SI SCR1b=01] Lorsque vous naviguerez sur l'océan au cours de la prochaine année, le ferez-vous à titre de propriétaire d'embarcation, de locataire ou de passager? [ACCEPTER PLUSIEURS RÉPONSES; VÉRIFIER LA RÉPARTITION—IL POURRAIT ÊTRE NÉCESSAIRE DE REJETER LA PARTICIPATION DE CERTAINS PASSAGERS.]
SCR. 3a Puis-je avoir les trois premiers caractères de votre code postal?
SCR. 3b [DEMANDER SI SCR.3a=99] Nous devons parler à des personnes qui habitent sur l'île de Vancouver, les îles Gulf, la Sunshine Coast ou dans la grande région de Vancouver ou qui se servent d'embarcations dans ces secteurs. Dans quelle ville ou secteur de la région côtière de la Colombie-Britannique habitez-vous ou utilisez-vous des embarcations?
INTERVIEWEURS: EN CAS D'INCERTITUDE, VÉRIFIER LA LISTE.
| Île Anvil | [SUNSHINE COAST] |
| Île Bowen | [SUNSHINE COAST] |
| Burnaby | [GRANDE RÉGION DE VANCOUVER] |
| Campbell River | [ÎLE DE VANCOUVER] |
| Chemainus | [ÎLE DE VANCOUVER] |
| Cloverdale | [GRANDE RÉGION DE VANCOUVER] |
| Comox | [ÎLE DE VANCOUVER] |
| Coquitlam | [GRANDE RÉGION DE VANCOUVER] |
| Courtney | [ÎLE DE VANCOUVER] |
| Crofton | [ÎLE DE VANCOUVER] |
| Delta | [GRANDE RÉGION DE VANCOUVER] |
| Duncan | [ÎLE DE VANCOUVER] |
| Île Gabriola | [ÎLES GULF] |
| Île Galiano | [ÎLES GULF] |
| Île Gambier | [SUNSHINE COAST] |
| Gibsons | [SUNSHINE COAST] |
| Jordan River | [ÎLE DE VANCOUVER] |
| Ladner | [GRANDE RÉGION DE VANCOUVER] |
| Ladysmith | [ÎLE DE VANCOUVER] |
| Langdale | [SUNSHINE COAST] |
| Langley | [GRANDE RÉGION DE VANCOUVER] |
| Lions Bay | [SUNSHINE COAST] |
| Île Mayne | [ÎLES GULF] |
| Mill Bay | [ÎLE DE VANCOUVER] |
| Nanaimo | [ÎLE DE VANCOUVER] |
| Nanoose Bay | [ÎLE DE VANCOUVER] |
| New Westminster | [GRANDE RÉGION DE VANCOUVER] |
| Nord de Vancouver | [GRANDE RÉGION DE VANCOUVER] |
| Parksville | [ÎLE DE VANCOUVER] |
| Île Pender | [ÎLES GULF] |
| Port Coquitlam | [GRANDE RÉGION DE VANCOUVER] |
| Port Moody | [GRANDE RÉGION DE VANCOUVER] |
| Port Renfrew | [ÎLE DE VANCOUVER] |
| Porteau Cove | [SUNSHINE COAST] |
| Powell River | [SUNSHINE COAST] |
| Qualicum Beach | [ÎLE DE VANCOUVER] |
| Richmond | [GRANDE RÉGION DE VANCOUVER] |
| Île Salt Spring | [ÎLES GULF] |
| Île Saturna | [ÎLES GULF] |
| Sechelt | [SUNSHINE COAST] |
| Sidney | [ÎLE DE VANCOUVER] |
| Sooke | [ÎLE DE VANCOUVER] |
| Squamish | [SUNSHINE COAST] |
| Surrey | [GRANDE RÉGION DE VANCOUVER] |
| Ucluelet | [ÎLE DE VANCOUVER] |
| Vancouver | [GRANDE RÉGION DE VANCOUVER] |
| Victoria | [ÎLE DE VANCOUVER] |
| Ouest de Vancouver | [GRANDE RÉGION DE VANCOUVER] |
| White Rock | [GRANDE RÉGION DE VANCOUVER] |
SCR.4a En quelle année êtes-vous né(e)?
SCR.4b [DEMANDER SI SCR.4a=99] Pourriez-vous me dire à quel groupe d'âge, parmi les options suivantes, vous appartenez?
[LIRE LA LISTE; ARRÊTER LORSQUE LE RÉPONDANT CHOISIT UNE RÉPONSE]
SCR. 5 Quel est votre genre?
[LIRE LA LISTE; ARRÊTER LORSQUE LE RÉPONDANT CHOISIT UNE RÉPONSE]
Sondage principal
1. Au meilleur de vos connaissances, y a-t-il des mesures en place pour protéger les épaulards résidents du sud dans les eaux côtières de la Colombie-Britannique?
2. [SI Q1=02,99: En fait, il y a des mesures en place pour protéger les épaulards, ainsi que certaines mesures volontaires. / SI Q1=01: Comme vous le savez, il y a des mesures en place pour protéger les épaulards, ainsi que certaines mesures volontaires.] Je vais vous lire un certain nombre d'entre elles et j'aimerais que vous me dites si vous étiez au courant ou non. La première est: [ALTERNER L'ORDRE DES MESURES; ALTERNER LES MESURES A À C COMME UN BLOC; ALTERNER LES MESURES D ET E COMME UN BLOC; ALTERNER LES MESURES F ET G COMME UN BLOC]
NOTE À L'INTENTION DE L'INTERVIEWEUR: SI LES RÉPONDANTS NE SAVENT PAS CE QU'ON ENTEND PAR « EMBARCATION », LEUR RAPPELER QUE LE TERME COMPREND LES BATEAUX À MOTEUR, LES VOILIERS, LES MOTOMARINES, LES CANOTS, LES KAYAKS, LES BARQUES À RAMES ET LES PLANCHES À PAGAIE.
[LIRE]
3. Quel type d'embarcation avez-vous utilisé sur l'océan au cours des dernières années? [ACCEPTER TOUTES LES RÉPONSES QUI S'APPLIQUENT]
[NE PAS LIRE LA LISTE]
4. En moyenne, combien de fois par année naviguez-vous généralement sur l'océan dans une embarcation à des fins récréatives? Veuillez nous répondre en jours civils.
5. [SI Q4=01] Avez-vous tendance à naviguer sur l'océan à longueur d'année ou s'agit-il d'une activité saisonnière?
6. Lorsque vous naviguez sur l'océan, portez-vous un gilet de sauvetage ou un dispositif de flottaison?
7. Où obtenez-vous des renseignements sur la sécurité en bateau et la réglementation? [ACCEPTER TOUTES LES RÉPONSES QUI S'APPLIQUENT]
[NE PAS LIRE LA LISTE]
8. Parmi les activités suivantes, laquelle ou lesquelles faites-vous généralement chaque jour? [ACCEPTER TOUTES LES RÉPONSES QUI S'APPLIQUENT]
[ALTERNER L'ORDRE DES CHOIX DE RÉPONSE; LIRE LA LISTE]
Renseignements démographiques
Les dernières questions vous seront posées à des fins de classification statistique. Soyez assuré(e) que vos réponses demeureront confidentielles.
9. Quel est le plus haut niveau de scolarité que vous avez atteint?
[LIRE LA LISTE; ARRÊTER LORSQUE LE RÉPONDANT CHOISIT UNE RÉPONSE]
10. Laquelle des catégories suivantes décrit le mieux le revenu total de votre ménage l'an dernier? Il s'agit du revenu total combiné de toutes les personnes de votre foyer, avant impôts.
[LIRE LA LISTE; ARRÊTER LORSQUE LE RÉPONDANT CHOISIT UNE RÉPONSE]
11. Quelle langue parlez-vous le plus souvent à la maison? [ACCEPTER TOUTES LES RÉPONSES QUI S'APPLIQUENT]
[NE PAS LIRE]
Finalement,
12. Êtes-vous de descendance inuite, métisse ou des Premières Nations?
[NE PAS LIRE]
Conclusion
Le sondage est maintenant terminé. Nous vous remercions chaleureusement pour votre participation. Le sondage a été réalisé pour le compte de Transports Canada.