Text Descriptions - Service Delivery and Privacy Public Opinion Research

Figure 1: Awareness of Veterans’ Week
  2018 2017 2016 2014 2012 2011 2010 2008
Awareness of Veterans’ Week 55% 55% 55% 57% 58% 66% 65% 54%

All respondents; 2018 n=1,000

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Figure 2: Importance of Veterans’ Week
Importance of Veterans’ Week 2018 2017 2016 2014 2012 2011 2010 2008
Very Important 68% 68% 69% 64% 64% 65% 59% 55%
Important 19% 20% 19% 21% 20% 20% 16% 19%
Neither 10% 8% 8% 8% 10% 10% 16% 16%
Not Very                
Not important at all                

All respondents; 2018 n=1,000. DK/NR: 1%

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Figure 3: Reasons Why Veterans’ Week Is Important [By Theme]
Reasons Why Veterans’ Week Is Important [By Theme] Those who said it is important; 2018 n=872
(Up to 2 responses accepted)
Honour Veterans/Veterans
have earned respect		 74%
Focus on
history/remembrance		 39%
Personal Connections 8%
Other 5%

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Figure 4: Reasons Why Veterans’ Week Is Important [Over Time]
Reasons Why Veterans’ Week Is Important [Over Time] 2018 2017 2016 2014 2012 2011
Focus on personal connections 8% 9% 11% 7% 10% 11%
Focus on history/remembrance 39% 52% 50% 41% 40% 47%
Honour Veterans/Veterans have earned respect 74% 65% 69% 69% 69% 65%

Those who said it is important; 2018 n=872. (Up to 2 responses accepted)

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Figure 8: Participation in Veterans’ Week
  2018 2017 2016 2014 2012 2011
Participation in Veterans’ Week 92% 91% 88% 81% 76% 73%

All respondents; 2018 n=1,000

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Figure 9: Reasons for Participating in Veterans’ Week [Honour]
  2018 2017 2016 2014 2012 2011
Reasons for Participating in Veterans’ Week [Honour] 48% 48% 46% 48% 41% 39%

Those who initially acknowledged participating in Veterans’ Week when asked; 2018 n=464. (Up to 2 responses accepted)

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Figure 10: Reasons for Participating in Veterans' Week [Personal Connections]
  2018 2017 2016 2014 2012 2011
Reasons for Participating in Veterans' Week [Personal Connections] 33% 40% 32% 33% 34% 40%

Those who initially acknowledged participating in Veterans’ Week when asked; 2018 n=464. (Up to 2 responses accepted)

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Figure 11: Reasons for Participating in Veterans' Week [History]
  2018 2017 2016 2014 2012 2011
Reasons for Participating in Veterans' Week [History] 16% 16% 18% 15% 17% 17%

Those who initially acknowledged participating in Veterans’ Week when asked; 2018 n=464. (Up to 2 responses accepted)

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Figure 12: Reasons for Participating in Veterans' Week [Believe]
  2018 2017 2016 2014 2012 2011
Reasons for Participating in Veterans' Week [Believe] 13% 10% 11% 13% 12% 12%

Those who initially acknowledged participating in Veterans’ Week when asked; 2018 n=464. (Up to 2 responses accepted)

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Figure 14: Reasons for Not Participating in Veterans’ Week [Practical Reasons]
  2018 2017 2016 2014 2012 2011
Reasons for Not Participating in Veterans’ Week [Practical Reasons] 50% 50% 46% 45% 34% 49%

Those who did not participate; 2018 n=517. (Up to 2 responses accepted)

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Figure 15: Reasons for Not Participating in Veterans' Week [Lack of Knowledge/Awareness]
  2018 2017 2016 2014 2012 2011
Reasons for Not Participating in Veterans' Week [Lack of Knowledge/Awareness] 23% 26% 26% 30% 20% 18%

Those who did not participate; 2018 n=517. (Up to 2 responses accepted)

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Figure 16: Reasons for Not Participating in Veterans' Week [Lack of Opportunity]
  2018 2017 2016 2014 2012 2011
Reasons for Not Participating in Veterans' Week [Lack of Opportunity] 7% 10% 8% 6% 6% 11%

Those who did not participate; 2018 n=517. (Up to 2 responses accepted)

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Figure 17: Reasons for Not Participating in Veterans' Week [Lack of Personal Resonance]
  2018 2017 2016 2014 2012 2011
Reasons for Not Participating in Veterans' Week [Lack of Personal Resonance] 11% 9% 15% 13% 24% 12%

Those who did not participate; 2018 n=517. (Up to 2 responses accepted)

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Figure 18: Reasons for Not Participating in Veterans' Week [Participated in Other Ways]
  2018 2017 2016 2014 2012 2011
Reasons for Not Participating in Veterans' Week [Participated in Other Ways] 5% 3% 5% 2% 3% 8%

Those who did not participate; 2018 n=517. (Up to 2 responses accepted)

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Figure 20: Participation in Activities to Commemorate Veterans
  Participation in Activities to Commemorate Veterans
Wore a poppy
(Veterans' Week Activities)		 82%
Observed a moment of silence
(Veterans' Week Activities)		 72%
Watched Remembrance Day ceremony on TV
(Veterans' Week Activities)		 46%
Participated in remembrance ceremony in community
(Veterans' Week Activities)		 38%
Participated in remembrance activity on social media
(Veterans' Week Activities)		 20%
Participated in other activities to remember Veterans 52%

Q4: All respondents; 2018 n=1,000. DK/NR: <1% - 1%. (Multiple responses accepted)
Q4B: All respondents; 2018 n=1,000. DK/NR: 3%

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Figure 21: Participation in Veterans’ Week Activities [Over Time]
% who participated in activities
  2018 2017 2016 2014 2012 2011 2010 2008
Wore a poppy 82% 79% 83% 82% 79% N/A N/A N/A
Observed a moment of silence 72% 71% N/A N/A N/A N/A N/A N/A
Watched Remembrance Day ceremony on TV* 46% 45% 45% 56% 50% 45% 51% 54%
Participated in ceremony in community* 38% 39% 38% 36% 35% 25% 34% 30%
Participated on social media* 20% 25% 29% 24% 18% 24% 21% N/A

All respondents; 2018 n=1,000. DK/NR: <1% - 1%. (Multiple responses accepted)
*Wording changed in 2012

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Figure 22: Participation in Activities Outside of Veterans’ Week [Over Time]
  2018 2017 2016 2014 2012 2011 2010
Participation in Activities Outside of Veterans’ Week [Over Time] 52% 37% 38% 40% 36% 23% 22%

All respondents; 2018 n=1,000

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Figure 23: Importance of Remembrance Initiatives
  Very Important Somewhat Neutral Not very Not important at all
Provide educational materials for school 70% 20% 6%    
Supporting and leading commemorative events 57% 27% 11%    
Providing funding for commemorative projects 45% 30% 17%    
Posting remembrance-related content on social media 47% 27% 15%    
Creating remembrance-related ads 40% 32% 19%    
Providing promotional materials, such as posters and pins 36% 30% 23% 6%  

All respondents; 2018 n=1,000. DK/NR: <1%-2%

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Figure 24: Importance of Remembrance Initiatives [Over Time]
% who see each as important
  2018 2017 2016 2014 2012 2011 2010 2008
Support/lead commemorative events* 84% ~86% ~86% ~80% 80% N/A N/A N/A
Provide educational materials* 90% ~86% ~86% ~82% ~82% ~85% ~82% 85%
Create remembrance ads* 72% ~76% ~80% ~72% ~75% ~76% ~75% 80%
Post remembrance content on social media* 74% ~72% ~73% ~62% ~62% ~60% 52% N/A
Provide funding for commemorative projects* 75% ~71% ~71% ~66% 66% N/A N/A N/A
Provide promotional materials 66% ~65% ~64% ~60% ~62% ~63% ~57% 62%

All respondents; 2018 n=1,000. DK/NR: <1%-2%.
*Wording changed in 2018

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Figure 25: Attitudes Towards Veterans and Commemoration
  Completely Agree Somewhat Agree Neutral Somewhat disagree Completely disagree
Veterans and those who died in service should be recognized for their service 87% 9%      
Veterans and those who died in service have made major contributions to Canada 81% 12%      
Participation in commemorative activities increases awareness of, and appreciation for, the contributions of Veterans and those who died in service 60% 26% 10%    
I make an effort to demonstrate my appreciation to those who served our country 50% 24% 18% 5%  
VAC effectively honours Veterans and preserves memory of their achievements 44% 29% 16%    

All respondents; 2018 n=1,000. DK/NR: 1%-5%

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Figure 26: Attitudes Towards Veterans and Commemoration [Over Time]
  2018 2017 2016 2014 2012 2011 2010 2008
Recognition* 96% 96% 96% 93% 91% 93% 91% 92%
Contributions 93% 92% 89% 83% 86% 83% 83% 84%
Appreciation 74% 73% 73% 66% 66% 67% 66% 66%
Honours 73% 74% 76% 73% 75% N/A N/A N/A
Participation 86% 86% N/A N/A N/A N/A N/A N/A

All respondents; 2018 n=1,000. DK/NR: 1%-5%
*In 2012, the survey language changed when asking about recognition.

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Figure 27: Attitudes Towards Canada’s Military Role
  Completely Agree Somewhat Agree Neutral Somewhat disagree Completely disagree
I am proud of military role 62% 21% 11%    
I am knowledgeable about military role 39% 32% 20% 5%  

All respondents; 2018 n=1,000. DK/NR: 1%

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Figure 28: Attitudes Towards Canada’s Military Role [Over Time]
  2018 2017 2016 2014 2012 2011 2010 2008
Pride 83% 82% 82% 82% 80% 78% 79% 79%
Knowledge 71% 72% 73% 69% 73% 73% 70% 71%

All respondents; 2018 n=1,000. DK/NR: 1%

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Figure 29: Attitudes Towards Actions to Recognize Veterans and Those Who Died in Service
  Completely Agree Somewhat Agree Neutral Somewhat disagree Completely disagree
It is important that Veterans Affairs Canada recognize and honour Canadian Veterans and those who died in service through the presentation and care of memorials, cemeteries and grave markers 76% 17% 5%    
I am satisfied with how Veterans Affairs Canada recognizes and honours Canadian Veterans and those who died in service through the presentation and care of memorials, cemeteries and grave markers 30% 29% 25%    

All respondents; 2018 n=1,000. DK/NR: 1%-9%

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Figure 30: Attitudes Towards Actions to Recognize Veterans and Those Who Died in Service [Over Time]
% positive scores
  2018 2017 2016 2014 2012 2011 2010
Important that VAC recognize and honour Canadian Veterans and those who died in service 93% 93% 91% 89% 88% 92% 88%
Satisfied with how VAC recognizes and honours Canadian Veterans and those who died in service 59% 63% 65% 62% 66% 65% 59%

All respondents; 2018 n=1,000. DK/NR: 1%-9%

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Figure 31: Attitudes Towards Provision of Funeral and Burial Assistance
  Completely Agree Somewhat Agree Neutral Somewhat disagree Completely disagree
It is important that Veterans Affairs Canada recognize and honour deceased Canadian Veterans by providing funeral and burial assistance 74% 17% 5%    
I am satisfied with how Veterans Affairs Canada recognizes and honours deceased Canadian Veterans through the provision of funeral and burial assistance 28% 24% 25%    

All respondents; 2018 n=1,000. DK/NR: 2%-16%

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Figure 32: Attitudes Towards Provision of Funeral and Burial Assistance [Over Time]
% positive scores
  2018 2017 2016
Important that VAC recognize and honour deceased Canadian Veterans by providing funeral and burial assistance 91% 93% 91%
Satisfied with how VAC recognizes and honours deceased Canadian Veterans through the provision of funeral and burial assistance 52% 63% 65%

All respondents; 2018 n=1,000. DK/NR: 2%-16%

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Figure 33: Awareness and Importance of World War Commemorations
% Aware of Commemorations
  Clearly Aware Vaguely Aware Not aware
100th anniversary of First World War 51% 13% 35%
75th anniversary of Second World War 29% 17% 54%

Q8: All respondents; 2018 n=1,000. DK/NR: 1%


Figure 33b: Awareness and Importance of World War Commemorations
Importance of Commemorating World War Anniversaries
  All respondents; 2018 n=1,000. DK/NR: <1%
Very important 69%
Moderately 20%
Neither 8%
Not very 1%
Not important at all 2%

Q9: All respondents; 2018 n=1,000. DK/NR: <1%

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Figure 34: Awareness and Importance of World War Commemorations [Over Time]
% "vaguely" or "clearly"
  2018 2017 2016 2014
75th anniversary of Second World War 46% 44% 41% 45%
100th anniversary of First World War 64% 49% 44% 51%

All respondents; 2018 n=1,000. DK/NR: 1%


Figure 34b: Awareness and Importance of World War Commemorations [Over Time]
% saying it is important to commemorate World War anniversaries
  2018 2017 2016 2014
% saying it is important to commemorate World War anniversaries 89% 88% 87% 83%

All respondents; 2018 n=1,000. DK/NR: 1%

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