Does anyone in your household work for any of the following organizations?
1 = A marketing research firm
2 = A magazine or newspaper
3 = An advertising agency or graphic design firm
4 = A political party
5 = A radio or television station
6 = A public relations company
7 = Federal or provincial government
98 = None of the above
99 = Prefer not to say

Are you...
1 = Male
2 = Female
99 = Prefer not to say

In which of the following age categories do you belong?
1 = Less than 18 years old
2 = 18 to 24
3 = 25 to 34
4 = 35 to 44
5 = 45 to 54
6 = 55 to 64
7 = 65 or older

In which province or territory do you live?
1 = Newfoundland and Labrador
2 = Prince Edward Island
3 = Nova Scotia
4 = New Brunswick
5 = Quebec
6 = Ontario
7 = Manitoba
8 = Saskatchewan
9 = Alberta
10 = British Columbia
11 = Yukon
12 = Northwest Territories
13 = Nunavut
99 = None of the above

Over the past three weeks, have you seen, read or heard any advertising from the Government of Canada?
1 = Yes
2 = No / Do not remember
99 = Prefer not to say

Think about the most recent ad from the Government of Canada that comes to mind. Where have you seen, read or heard this ad?
1 = Cinema
2 = Internet website
3 = Magazines
4 = Newspaper (daily)
5 = Newspaper (weekly or community)
6 = Outdoor billboard
7 = Pamplet or brochure in the mail
8 = Public transit (bus or subway)
9 = Radio
10 = Television
11 = Twitter
12 = Facebook
13 = Youtube
14 = Instagram
15 = LinkedIn
16 = NEWS APPL
17 = E-MAIL
77 = Other, specify:
99 = Prefer not to say

What do you remember about this ad?
2 = PARKS CANADA, FREE ACCESS, PARKS
3 = WASTE OF TAX PAYERS MONEY, MISLEADING/FALSE/PROPAGANDA, SELF
4 = ELECTIONS, VOTING, UPCOMING ELECTIONS, REFERENDUM, ELECTION
5 = TAX REFORM/CHANGES, TAX RISING
10 = PRIME MINISTER FEATURED/SPEAKING ON SUBJECTS
12 = MARIJUANA LEGISLATION/AWARENESS
13 = PROMOTION OF WHAT GOVERNMENT IS DOING FOR CANADA/PEOPLE, CHA
17 = MILITARY RELATED, RECRUITMENT FOR ARMED FORCES,
19 = OTHER NEGATIVES (VARIOUS)
22 = NAFTA NEGOTIATIONS BETWEEN USA/CANADA, EXPORT/IMPORT, TRADE
23 = POLITICAL AD, NEGATIVES TOWARDS POLITICAL PARTIES/POSITIVES
25 = IMMIGRATION/CITIZENSHIP REFORM, CHANGES TO LAWS
26 = HEALTH CARE RELATED (FREQUENT MENTIONS OF CUTS TO DIABETES M
28 = PIPELINES
29 = CANADA LOGO/MUSIC AT THE END, GOVERNMENT OF CANADA LOGO
31 = DANGEROUS/IMPAIRED DRIVING, DRINKING/TEXTING/DISTRACTED DRIV
32 = EMPLOYMENT OPPORTUNITIES, GOVERNMENTJOB OPENINGS/HIRING (SPE
33 = ENVIRONMENT, CLIMATE CHANGE, INCLUDES CARBON TAX, POLICY/REG
34 = CANNABIS USE AND DRIVING, DANGERS OF DRIVING AFTER CONSUMPTI
36 = HEALTH CONCERNS ABOUT CANNABIS USE, DANGERS OF/SAFE USE
37 = REMEMBRANCE DAY, VETERANS
38 = STATISTICS CANADA
39 = CANADA'S CULTURE, DIVERSITY
40 = WAR/HISTORICAL EVENTS, SPECIFIC, COMMEMORATIVE EVENTS/MEMORA
41 = POSITIVE, GOOD IMPRESSION, LIKED IT
42 = SENIORS, PENSIONS
43 = PERSONAL BANKING/FINANCE; SAVINGS PROTECTION, INSURANCE, INT
44 = RCMP RECRUITMENT/PROMOTION
45 = PRIVACY OF INFORMATION CONCERNS, GOVERNMENT OBTAINING INFORM
46 = TOURISM, CANADA
97 = Don't remember

How did you know that it was an ad from the Government of Canada?
1 = ANNOUNCED/STATED IN THE COMMERCIAL, SAID IT WAS SPONSORED BY
2 = GOVERNMENT OF CANADA LOGO, MUSICAL JINGLE, EMBLEM/MAPLE LEAF
3 = PRIME MINISTER TRUDEAU, TRUDEAU WAS IN IT/PICTURED IN IT
4 = ASSUMED TO BE, IT WAS OBVIOUS
7 = WRITTEN/PRINTED IN THE AD
8 = IDENTIFIED/INDICATED, GENERAL MENTION
9 = WEBSITE INDICATED/PICTURED, LINK PROVIDED, OR ON THE WEBSITE
10 = DEPARTMENT IS FEDERAL, KNOWLEDGE OF THE DEPARTMENT
12 = MINISTERS/FEDERAL AGENTS FEATURED IN IT
13 = SUBJECT/CONTENT
97 = Don't remember

Over the past three weeks, have you seen, read or heard any Government of Canada advertising about Canadian Veterans?
1 = Yes
2 = No
3 = I don't remember / Not sure
99 = Prefer not to say

Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
1 = Cinema
2 = Internet website
3 = Magazines
4 = Newspaper (daily)
5 = Newspaper (weekly or community)
6 = Outdoor billboard
7 = Pamplet or brochure in the mail
8 = Public transit (bus or subway)
9 = Radio
10 = Television
11 = Twitter
12 = Facebook
13 = Youtube
14 = Instagram
15 = LinkedIn
16 = NEWS APPL
17 = E-MAIL
18 = REMEMBRANCE EVENTS, CAMPAIGNS FOR VETERANS, COMMEMORATIVE IN
77 = Other, specify:
98 = Don't know

What do you remember about this ad? What words, sounds or images come to mind?
1 = Different images of soldiers (black & white)
5 = Boats/planes/tanks of the Canadian Forces
8 = Modern soldiers in Afghanistan, MODERN DAY SOLDIERS/CURRENT
13 = Children/youth at Remembrance Day ceremonies
16 = Poppies (poppy campaigns/importance of our support)
17 = General message of supporting / honouring / remembering Vete
21 = Specific war footage / images of World War I and World War I
23 = Soldiers leaving boat and entering water
25 = SUPPORT/BENEFITS/JOBS/HEALTH CARE FOR VETERANS AND RETURNING
26 = REMEMBRANCE DAY, ARMISTICE DAY CEREMONIES/PARADES)
27 = ROYAL CANADIAN LEGION (GETTING PEOPLE INVOLVED)
31 = VETS (GENERALLY, STANDING/IN UNIFORM, PHOTOS/PICTURES)
33 = SITES/MEMORIALS/SYMBOLS FOR SOLDIERS (CENOTAPHS, WHITE CROSS
34 = PERCEIVED ATTRIBUTES OF SOLDIERS (BRAVERY, COMMITTMENT, COUR
35 = OTHER CAMPAIGNS TO RAISE MONEY/AWARENESS/CHARITY ORGS (LICEN
37 = EMOTIONAL IMAGES (SORROW, HARDSHIP, VICTIMS, TRAGEDY...)
39 = SACRIFICES THEY MADE/ FOUGHT FOR OUR COUNTRY/FREEDOM, WHAT T
41 = PAST AND PRESENT VETS, NOT JUST OLDER, THERE ARE YOUNGER Vet
44 = IMAGES OF AGING PEOPLE/MEN, ELDERLY PEOPLE, AGING/GETTING OL
47 = EVOKING PATRIOTISM, PRIDE, UNITY, CANADIAN PATRIOTIC SYMBOLS
48 = SOLDIERS COMING HOME INJURED/PTSD, VETS IN WHEELCHAIRS
51 = FAMILY MEMBERS WHO ARE VETS, PERSONAL MEMORIES
52 = WWII (VETS FROM /FOOTAGE OF/SOLDIERS IN)
54 = TAGLINES, VARIATIONS OF REMEMBER (EX: WE WILL REMEMBER, REME
55 = OLDER/AGING VETS, NOT MANY OF THEM AROUND ANYMORE
56 = HONOUR, RESPECT, SUPPORT, PRIDE (SOLE MENTIONS)
57 = GOV'T PROMOTION OF AGENDA, HYPOCRITICAL OF CONSERVATIVES
58 = KOREAN WAR (VETS FROM /FOOTAGE OF/SOLDIERS IN)
59 = UNIFORMS AND PARTS OF UNIFORMS SPECIFIED (BERETS, MEDALS DEC
60 = VETS WITH KIDS, INTERACTING WITH CHILDREN, SCENES WITH THEM
64 = LIBERAL PROMISES, REOPENING CENTRES/SERVICES, ELECTION CAMPA
65 = RECENT EVENTS WITH SOLDER SHOT AT MEMORIAL, ACTS OF TERRORIS
66 = POPPY FUNDS NOT GOING TOWARDS VETS, USE OF FUNDS
68 = YOUNG GIRL ON THE BUS COMMERCIAL, SPECIFIC IMAGES, POPPY BEI
70 = ROYAL CANADIAN MINT, COMMEMORATIVE CPIN FOR ARMISTICE, TOONI
71 = 100TH ANNIVERSARY OF ARMISTICE/REMEMBRANCE DAY
98 = DO NOT RECALL, DO NOT KNOW/REMEMBER DETAILS

Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
6 = Internet website, please specify: T1DABOX
8 = Newspaper (daily), please specify: T1DCBOX
9 = Journal or newspaper (weekly or community), please specify:
17 = SCHOOL (AS A STUDENT/PARENT OF A CHILD/EMPLOYMENT)
18 = GOVERNMENT OF CANADA, FEDERAL GOV'T DEPARTMENTS, VETERAN'S A
20 = GOVERNMENT OF CANADA WEBSITES, VETERAN'S AFFAIRS WEBSITE, FE
42 = VETERAN SITES (ORGS/ASSOCIATIONS, HISTORY OF VETERANS, EVENT
98 = DO NOT RECALL, DO NOT KNOW/REMEMBER DETAILS

Over the past three weeks, have you seen or read content related to Canadian Veterans on social media sites such as Facebook, YouTube, Twitter, Instagram or LinkedIn?
1 = Yes
2 = No
99 = Prefer not to say

How likely are you to take part in honouring Canadian Veterans on Remembrance Day or during Veterans' Week (November 5 to 11)? You can participate in many ways, for example: wear a poppy, attend a ceremony in person, watch a ceremony on TV, take a...
1 = Not at all likely 1
2 = 2
3 = 3
5 = 4
7 = Very likely 5
98 = Don't know
99 = Prefer not to say

Advertising to promote the appreciation and remembrance of Canada's Veterans
1 = Not at all important 1
2 = 2
3 = 3
5 = 4
7 = Very important 5
99 = Prefer not to say

What word best describes how you feel about Canadian Veterans?
1 = GRATEFUL, THANKFUL, APPRECIATION
2 = HEROS, COURAGEOUS, BRAVE
3 = HONOUR/HONOURED, HONOURABLE
4 = PROUD, PRIDE, PATROTISM
5 = GOOD, POSITIVE
6 = RESPECT, RESPECTFUL, ADMIRATION
7 = SUFFERING, DEATH, VIOLENCE, VICTIMS, WAR
8 = GREAT/GOOD PEOPLE, INCREDIBLE/PROFESSIONAL, TALENTED MEMBERS
9 = OLD, OLDER/AGING
10 = SURVIVORS
11 = TRAUMA, PTSD, PSYCHOLOGICAL PROBLEMS WHEN RETURNING
12 = ARMED FORCES/TROOPS, ARMY, MILITARY
13 = SHOULD BE HONOURED/RESPECTED MORE, UNDERAPPRECIATED
14 = SAD, EMPATHY, EMOTIONAL, MEMORIES, SYMPATHY
15 = DEDICATED, DEVOTED, COMMITTED, LOYAL
17 = SACRIFICE
19 = MORE SUPPORT/HELP NEEDED FOR THEM. NOT COMPENSATED ENOUGH
20 = HUMBLE/HUMBLED
21 = NECESSARY, IMPORTANT
23 = NEUTRAL, INDIFFERENT
24 = CONFLICTED, COMPLICATED
25 = SAVES US/DEFENDS US, FIGHT FOR US ALL/ALL THEY HAVE DONE
26 = SORRY, REMORSE
29 = PAWNS/USED, EXPLOITED, TAKEN ADVANTAGE OF
30 = REMEMBRANCE DAY, REMEMBER, LEST WE FORGET
31 = FAMILY/PERSONAL CONNECTION, FAMILY MEMEBR WAS ONE, THEY ARE
77 = Specify
99 = Prefer not to say, DO NOT KNOW

Veterans Affairs Canada is the government department responsible for the care of members of the Canadian Armed Forces once they have retired from the Royal Canadian Air Force, the Royal Canadian Navy and the Canadian Army. How familiar are you with...
1 = Not at all familiar 1
2 = 2
3 = 3
4 = 4
5 = Very familiar 5
9 = Don't know/Prefer not to say / No answer

Can you name any Veterans Affairs Canada programs you may have heard of?
1 = MENTAL HEALTH SUPPORTS/PROGRAMS (PTSD, PSYCHOLOGICAL SUPPORT
3 = HOUSING, HOUSING PROJECTS, OBTAINING HOUSING, MORTGAGE ASSIS
8 = REMEMBRANCE DAY ACTIVITES/EVENTS, MEMORIALS, VETERAN'S WEEK
9 = DISABILITY PENSIONS, LONG TERM DISABILITY SERVICES, DISABILI
10 = VETERAN'S ALLOWANCE, FINANCIAL ASSISTANCE, INCOME SUPPORT/GU
14 = VETERAN'S HOSPITALS/CLINICS, SPECIFIC VET HOSPITALS MENTIONE
15 = VETERAN'S FOOD BANK SERVICES, FOOD DRIVES/SUPPORTS
16 = FUNERAL/BURIAL SUPPORTS, LAST POST PROGRAM
18 = CAREER TRANSITIONING SERVICES, CVVRS, VOCATIONAL COUNSELLING
19 = TRANSITIONING TO CIVILIAN LIFE, RESETTLEMENT INTO CIVILIAN E
24 = WOUNDED SOLDIERS/VETS RETURNING, INJURED/AMPUTEES, WOUNDED W
26 = SURVIVOR'S BENEFITS/PROGRAMS, PROGRAMS FOR FAMILY SUPPORT (V
42 = OTHER CAMPAIGN ORGANIZATION, FUNDRAISING PROGRAMS (VARIOUS)
98 = DO NOT KNOW ANY VAC PROGRAMS, DO NOT REMEMBER SPECIFIC PROGR

Career Transition Services
1 = Not at all important 1
2 = 2
3 = 3
5 = 4
7 = Very important 5
99 = Don't know/Prefer not to say / No answer

Which of the following categories best describes your current employment status? Are you...?
1 = Working full-time (35 or more hours per week)
2 = Working part-time (less than 35 hours per week)
3 = Self-employed
4 = Unemployed, but looking for work
5 = A student attending full-time school
6 = Retired
7 = Not in the workforce (Full-time homemaker, unemployed but no
8 = DISABILITY, LONG TERM DISABILITY
9 = STUDENT AND WORKING
10 = MATERNAL/PATERNAL LEAVE
77 = Other employment status (please specify)
99 = Prefer not to say

What is the highest level of formal education that you have completed?
1 = Grade 8 or less
2 = Some high school
3 = High school diploma or equivalent
4 = Registered Apprenticeship or other trades certificate or dip
5 = College, CEGEP or other non-university certificate or diplom
6 = University certificate or diploma below bachelor's level
7 = Bachelor's degree
8 = Post graduate degree above bachelor's level
99 = Prefer not to say

Which of the following categories best describes your total annual household income, including income from all household members, before taxes are deducted?
1 = Under $20,000
2 = Between $20,000 and $39,999
3 = Between $40,000 and $59,999
4 = Between $60,000 and $79,999
5 = Between $80,000 and $99,999
6 = Between $100,000 and $149,999
7 = $150,000 or above
99 = Prefer not to say

Where were you born?
1 = Born in Canada
2 = Born outside Canada (Specify the country):
3 = UNITED KINGDOM, IRELAND, WALES, SCOTLAND
4 = OTHER WESTERN EUROPE (FRANCE, GERMAN, BELGIUM...)
5 = NORTHERN EUROPE, SCANDANAVIAN (NETHERLANDS, HOLLAND...)
6 = EASTERN/CENTRAL EUROPE (POLAND, ROMANIA....)
7 = SOUTH ASIA (PAKISTAN, INDIA...)
8 = SOUTH EAST ASIA (CHINA, HONG, KONG...)
9 = CARIBBEAN (JAMAICA, HAITI...)
10 = CENTRAL/SOUTH/LATIN AMERICA (COLUMBIA, GUYANA, EL SAVADOR...
11 = AFRICA (SOUTH AFRICA, ZIMBABWE, NIGERIA...)
12 = RUSSIA
13 = WESTERN/CENTRAL ASIA (LEBANON, IRAN, ISRAEL...)
14 = U.S.A
15 = OCEANIA (NEW ZEALAND, AUSTRALIA, FIJI)
99 = Prefer not to say

In what year did you first move to Canada?
1 = 1983 and before (more than 35 years ago)
2 = Since 1983 (last 35 years)
99 = Prefer not to say

What is the language you first learned at home as a child and still understand?
1 = English
2 = French
3 = WESTERN EUROPEAN LANGUAGES (GERMAN, SPANISH, GREEK, ITALIAN.
4 = NORTHERN LANGUAGES (SWEDISH, DANISH, FINNISH...)
5 = EASTERN//CENTRAL EUROPEAN EUROPEAN LANGUAGES (POLISH, HUNGAR
6 = SOUTH ASIAN LAGUAGES (URDU, HINDI...)
7 = SOUTHEAST ASIAN LANGUAGES (MANDARIN, JAPANESE...)
9 = CARIBBEAN LANGUAGES
10 = AFRICAN LANGUAGES
11 = RUSSIAN
12 = OTHER WESTERN/CENTRAL ASIAN LANGUAGES (FARSI, IRANIAN, EXCLU
14 = INDIGENOUS LANGUAGES
77 = Other (specify):
99 = Prefer not to say