Does anyone in your household work for any of the following organizations?
Are you...
In which of the following age categories do you belong?
In which province or territory do you live?
Over the past three weeks, have you seen, read or heard any advertising from the Government of Canada?
Think about the most recent ad from the Government of Canada that comes to mind. Where have you seen, read or heard this ad?
What do you remember about this ad?
How did you know that it was an ad from the Government of Canada?
Over the past three weeks, have you seen, read or heard any Government of Canada advertising about Canadian Veterans?
Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
What do you remember about this ad? What words, sounds or images come to mind?
Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
Internet website, please specify:
Magazines, please specify:
Newspaper (daily), please specify:
Journal or newspaper (weekly or community), please specify:
Over the past three weeks, have you seen or read content related to Canadian Veterans on social media sites such as Facebook, YouTube, Twitter, Instagram or LinkedIn?
In the past three weeks, did you take part in any commemorative activities to honour Canadian Veterans?
Advertising to promote the appreciation and remembrance of Canada's Veterans?
Activities to remember and honour Canada's Veterans?
A wide range of programs and benefits to support Veterans and their families?
What word best describes how you feel about Canadian Veterans?
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Over the past three weeks, have you seen this ad?
Over the past three weeks, have you seen this ad? (30 second version)
Over the past three weeks, have you seen this ad? (15 second version)
Where have you seen this ad?
What do you think is the main point this ad is trying to get across?
This ad catches my attention
This ad is relevant to me
This ad is difficult to follow
This ad does not favour one political party over another
This ad talks about an important topic
This ad provides new information
This ad clearly conveys that the Government of Canada wants you to remember and honour Canadian Veterans
Veterans Affairs Canada is the government department responsible for the care of members of the Canadian Armed Forces once they have retired from the Royal Canadian Air Force, the Royal Canadian Navy and the Canadian Army. How familiar are you with...
Can you name any Veterans Affairs Canada programs you may have heard of?
Career Transition Services
Financial benefits such as providing benefits to replace loss of earnings, allowances for severe physical and/or mental impairments and additional retirement benefits
Group health insurance and other health benefits
Disability benefits
Mental health support
Rehabilitation services, including medical, psychosocial and vocational family support
Veterans Independence Program which is a national home care program that helps Veterans remain healthy and independent in their own homes or communities
Treatment benefits like hearing aids, medications, etc.
Long Term Care
Funeral and burial services
Education benefits
Pension for Life
Centre of Excellence on Post Traumatic Stress Disorder
Caregiver Recognition Benefit
Which of the following categories best describes your current employment status? Are you...?
What is the highest level of formal education that you have completed?
Are there any children under the age of 18 currently living in your household?
Which of the following categories best describes your total annual household income, including income from all household members, before taxes are deducted?
Where were you born?
In what year did you first move to Canada?
What is the language you first learned at home as a child and still understand?
Are you a Canadian Veteran, or do you personally know a Canadian Veteran? If so ... what is your relation to the Canadian Veteran?
Are you a Canadian veteran, or do you personally know a Canadian veteran? If so ... what is your relation to the Canadian veteran? (SINGLE RESPONSE)
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