Text Descriptions

**Figure 1: Awareness of Veterans’ Week**
	2019	2018	2017	2016	2014	2012	2011	2010	2008
% who have heard of Veterans’ Week	54%	55%	55%	55%	57%	58%	66%	65%	54%

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**Figure 2: Importance of Veterans’ Week**
Year	Very important	Moderately	Neither	Not very	Not important at all
2019	71%	16%	9%	1%	3%
2018	68%	19%	10%	1%	2%
2017	68%	20%	8%	1%	1%
2016	69%	19%	8%	1%	2%
2014	64%	21%	8%	3%	3%
2012	64%	20%	10%	3%	3%
2011	65%	20%	10%	2%	2%
2010	59%	16%	16%	3%	4%
2008	55%	19%	16%	2%	4%

*Values of 2% or less are not labelled in the graph.

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**Figure 3: Reasons Why Veterans’ Week Is Important [By Theme]**
	%
Honour Veterans/Veterans have earned respect	74%
Focus on history/remembrance	41%
Personal connections	9%
Other	7%

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**Figure 4: Reasons Why Veterans’ Week Is Important [Over Time]**
	2019	2018	2017	2016	2014	2012	2011
Focus on personal connections	9%	8%	9%	11%	7%	10%	11%
Focus on history/remembrance	41%	39%	52%	50%	41%	40%	47%
Honour Veterans/Veterans have earned respect	74%	74%	65%	69%	69%	69%	65%

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**Figure 7: Participation in Veterans’ Week**
	2019	2018	2017	2016	2014	2012	2011
Participation in Veterans’ Week	91%	92%	91%	88%	81%	76%	73%

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**Figure 8: Reasons for Participating in Veterans’ Week [Honour]**
	2019	2018	2017	2016	2014	2012	2011
Reasons for Participating in Veterans’ Week [Honour]	48%	48%	48%	46%	48%	41%	39%

Honour Veterans/Veterans have earned respect

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**Figure 9: Reasons for Participating in Veterans’ Week [Personal Connections]**
	2019	2018	2017	2016	2014	2012	2011
Reasons for Participating in Veterans’ Week [Personal Connections]	37%	33%	40%	32%	33%	34%	40%

Focus on personal connections

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**Figure 10: Reasons for Participating in Veterans’ Week [Important/Believe]**
	2019	2018	2017	2016	2014	2012	2011
Reasons for Participating in Veterans’ Week [Important/Believe]	15%	13%	10%	11%	13%	12%	12%

Believe in it/it’s important

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**Figure 11: Reasons for Participating in Veterans’ Week [History]**
	2019	2018	2017	2016	2014	2012	2011
Reasons for Participating in Veterans’ Week [History]	14%	16%	16%	18%	15%	17%	17%

Focus on history/remembrance

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**Figure 13: Reasons for Not Participating in Veterans’ Week [Practical Reasons]**
	2019	2018	2017	2016	2014	2012	2011
Reasons for Not Participating in Veterans’ Week [Practical Reasons]	49%	50%	50%	46%	45%	34%	49%

Practical Reasons

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**Figure 14: Reasons for Not Participating in Veterans' Week [Lack of Knowledge]**
	2019	2018	2017	2016	2014	2012	2011
Reasons for Not Participating in Veterans' Week [Lack of Knowledge]	25%	23%	26%	26%	30%	20%	18%

Lack of Knowledge/Awareness

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**Figure 15: Reasons for Not Participating in Veterans' Week [Lack of Personal Resonance]**
	2019	2018	2017	2016	2014	2012	2011
Reasons for Not Participating in Veterans' Week [Lack of Personal Resonance]	13%	11%	9%	15%	13%	24%	12%

Lack of Personal Resonance

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**Figure 16: Reasons for Not Participating in Veterans' Week [Lack of Opportunity]**
	2019	2018	2017	2016	2014	2012	2011
Reasons for Not Participating in Veterans' Week [Lack of Opportunity]	9%	7%	10%	8%	6%	6%	11%

No Opportunity to Participate

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**Figure 17: Reasons for Not Participating in Veterans' Week [Participated in Other Ways]**
	2019	2018	2017	2016	2014	2012	2011
Reasons for Not Participating in Veterans' Week [Participated in Other Ways]	2%	5%	3%	5%	2%	3%	8%

Participated in Other Ways

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**Figure 19: Participation in Activities to Commemorate Veterans**
	%
Made an effort to remember Veterans and those who died in service outside of Veterans' Week	54%
Participated in remembrance activity on social media (Veterans’ Week Activities)	22%
Participated in remembrance ceremony in community (Veterans’ Week Activities)	37%
Watched Remembrance Day ceremony on TV (Veterans’ Week Activities)	43%
Observed a moment of silence (Veterans’ Week Activities)	71%
Wore a poppy (Veterans’ Week Activities)	78%

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**Figure 20: Participation in Veterans’ Week Activities [Over Time]**
	2019	2018	2017	2016	2014	2012	2011	2010	2008
Wore a poppy	78%	82%	79%	83%	82%	79%
Observed a moment of silence	71%	72%	71%
Watched Remembrance Day ceremony on TV*	43%	46%	45%	45%	56%	50%	45%	51%	54%
Participated in ceremony in community*	37%	38%	39%	38%	36%	35%	25%	34%	30%
Participated on social media*	22%	20%	25%	29%	24%	18%	24%	21%

% who participated in activities

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**Figure 21: Importance of Remembrance Initiatives**
	Very important	Somewhat	Neutral	Not very	Not important at all
Providing educational materials for schools	72%	17%	7%	1%	2%
Supporting and leading commemorative events in Canada*	62%	23%	9%	2%	2%
Providing funding for commemorative projects	47%	28%	18%	3%	4%
Posting remembrance-related content on social media	44%	25%	20%	4%	6%
Creating remembrance-related ads	42%	27%	21%	5%	5%
Providing promotional materials, such as posters and pins	41%	26%	21%	6%	6%
Supporting and leading commemorative events outside Canada**	31%	21%	28%	7%	10%

*Values of 3% or less are not labelled in the graph.

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**Figure 22: Importance of Remembrance Initiatives [Over Time]**
	2019	2018	2017	2016	2014	2012	2011	2010	2008
Provide educational materials*	89%	90%	86%	86%	82%	82%	85%	81%	85%
Create remembrance ads*	68%	72%	76%	80%	72%	75%	78%	76%	80%
Post remembrance content on social media*	69%	74%	71%	73%	62%	62%	59%	52%
Provide promotional materials	66%	66%	65%	64%	59%	61%	62%	57%	62%
Support/lead commemorative events in Canada**	86%	84%	87%	87%	80%	80%
Provide funding for commemorative projects*	74%	75%	70%	70%	66%	66%

% who see each as important

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**Figure 23: Attitudes Towards Veterans and Commemoration**
	Completely agree	Somewhat agree	Neutral	Somewhat disagree	Completely disagree
VAC effectively honours Veterans and preserves memory of their achievements	47%	23%	18%	5%	3%
I make an effort to demonstrate my appreciation to those who served our country	52%	23%	14%	6%	4%
Participation in commemorative activities increases awareness of and appreciation for Veterans and those who died in service	65%	21%	9%	2%	2%
Veterans and those who died in service have made major contributions to Canada	82%	11%	4%	1%	1%
Veterans and those who died in service should be recognized for their service	86%	9%	3%	0%	1%

*Values of 3% or less are not labelled in the graph.

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**Figure 24: Attitudes Towards Veterans and Commemoration [Over Time]**
	2019	2018	2017	2016	2014	2012	2011	2010	2008
Recognition*	95%	96%	96%	96%	93%	91%	93%	91%	92%
Contributions	93%	93%	92%	89%	83%	86%	83%	83%	84%
Appreciation	75%	74%	73%	73%	66%	66%	67%	66%	66%
Honours	70%	73%	74%	76%	73%	75%
Participation	86%	86%	86%

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**Figure 25: Attitudes Towards Canada’s Military Role**
	Completely agree	Somewhat agree	Neutral	Somewhat disagree	Completely disagree
I am proud of military role	64%	19%	9%	3%	3%
I am knowledgeable about military role	41%	30%	21%	3%	4%

*Values of 4% or less are not labelled in the graph.

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**Figure 26: Attitudes Towards Canada’s Military Role [Over Time]**
	2019	2018	2017	2016	2014	2012	2011	2010	2008
Pride	83%	83%	82%	82%	82%	80%	78%	79%	79%
Knowledge	71%	71%	72%	73%	69%	73%	73%	70%	71%

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**Figure 27: Attitudes Towards Actions to Recognize Veterans and Those Who Died in Service**
	Completely agree	Somewhat agree	Neutral	Somewhat disagree	Completely disagree
It is important that Veterans Affairs Canada recognize and honour Canadian Veterans and those who died in service through the presentation and care of memorials, cemeteries and grave markers.	80%	13%	4%	2%	1%
I am satisfied with how Veterans Affairs Canada recognizes and honours Canadian Veterans and those who died in service through the presentation and care of memorials, cemeteries and grave markers.	34%	27%	20%	6%	4%

*Values of 3% or less are not labelled in the graph.

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**Figure 28: Attitudes Towards Actions to Recognize Veterans and Those Who Died in Service [Over Time]**
	2019	2018	2017	2016	2014	2012	2011	2010
Important that VAC recognize and honour Canadian Veterans and those who died in service	93%	93%	93%	91%	89%	88%	92%	88%
Satisfied with how VAC recognizes and honours Canadian Veterans and those who died in service	61%	59%	63%	65%	62%	66%	65%	59%

% who agree with the statements

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**Figure 29: Attitudes Towards Provision of Funeral and Burial Assistance**
	Completely agree	Somewhat agree	Neutral	Somewhat disagree	Completely disagree
It is important that Veterans Affairs Canada recognize and honour deceased Canadian Veterans by providing funeral and burial assistance.	79%	13%	5%	1%	1%
I am satisfied with how Veterans Affairs Canada recognizes and honours deceased Canadian Veterans through the provision of funeral and burial assistance.	33%	23%	21%	3%	5%

*Values of 2% or less are not labelled in the graph.

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**Figure 30: Attitudes Towards Provision of Funeral and Burial Assistance [Over Time]**
	2019	2018	2017	2016
Important that VAC recognize and honour deceased Canadian Veterans by providing funeral and burial assistance	92%	91%	93%	91%
Satisfied with how VAC recognizes and honours deceased Canadian Veterans through the provision of funeral and burial assistance	56%	52%	63%	65%

% who agree with the statements

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**Figure 31: Awareness and Importance of World War Commemorations - Awareness of 75th anniversary**
	%
Yes, clearly aware	20%
Yes, vaguely aware	16%
Not aware	63%

**Figure 31: Awareness and Importance of World War Commemorations - Importance of Commemorating 75th anniversary**
	%
Very important	67%
Moderately	20%
Neither	9%
Not very	2%
Not important at all	2%

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**Figure 32: Awareness of Second World War Commemoration [Over Time]**
	2019	2018	2017	2016	2014
Awareness of Second World War Commemoration [Over Time]	36%	46%	44%	41%	45%

% “vaguely” or “clearly” aware

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