Does anyone in your household work for any of the following organizations?
1 = A marketing research firm
2 = A magazine or newspaper
3 = An advertising agency or graphic design firm
4 = A political party
5 = A radio or television station
6 = A public relations company
7 = Federal or provincial government
98 = None of the above
99 = Prefer not to say

Are you...
1 = Male gender
2 = Female gender
3 = Gender diverse
99 = Prefer not to say

In which of the following age categories do you belong?
1 = Less than 18 years old
2 = 18 to 24
3 = 25 to 34
4 = 35 to 44
5 = 45 to 54
6 = 55 to 64
7 = 65 or older

In which province or territory do you live?
1 = Newfoundland and Labrador
2 = Prince Edward Island
3 = Nova Scotia
4 = New Brunswick
5 = Quebec
6 = Ontario
7 = Manitoba
8 = Saskatchewan
9 = Alberta
10 = British Columbia
11 = Yukon
12 = Northwest Territories
13 = Nunavut
99 = None of the above

Over the past three weeks, have you seen, read or heard any advertising from the Government of Canada?
1 = Yes
2 = No / Do not remember
99 = Prefer not to say

Think about the most recent ad from the Government of Canada that comes to mind. Where have you seen, read or heard this ad?
1 = Cinema
2 = Internet website
3 = Magazines
4 = Newspaper (daily)
5 = Newspaper (weekly or community)
6 = Outdoor billboard
7 = Pamphlet or brochure in the mail
8 = Public transit (bus or subway)
9 = Radio
10 = Television
11 = Twitter
12 = Facebook
13 = Youtube
14 = Instagram
15 = LinkedIn
16 = NEWS APPL
17 = E-MAIL
18 = SPOTIFY
19 = PODCASTS
20 = SNAPCHAT
77 = Other, specify:
98 = OTHER
99 = Don't remember, DON'T KNOW, NO RESPONSE

What do you remember about this ad?
3 = WASTE OF TAX PAYERS MONEY, MISLEADING/FALSE/PROPAGANDA, SELF
4 = ELECTIONS, VOTING, UPCOMING ELECTIONS, REFERENDUM, ELECTION
10 = PRIME MINISTER FEATURED/SPEAKING ON SUBJECTS
13 = PROMOTION OF WHAT GOVERNMENT IS DOING FOR CANADA/PEOPLE, CHA
17 = MILITARY RELATED, RECRUITMENT FOR ARMED FORCES,
22 = U.S.A/CANADA ECONOMIC CONCERNS, EXPORT/IMPORT, TRADE DEALS
23 = POLITICAL AD, NEGATIVES TOWARDS POLITICAL PARTIES/POSITIVES
25 = IMMIGRATION/CITIZENSHIP REFORM, CHANGES TO LAWS
29 = CANADA LOGO/MUSIC AT THE END, GOVERNMENT OF CANADA LOGO
32 = EMPLOYMENT OPPORTUNITIES, JOB BANKS/EMPLOYMENT PROGRAMS
33 = ENVIRONMENT, CLIMATE CHANGE, INCLUDES CARBON TAX, POLICY/REG
34 = CANNABIS USE AND DRIVING, DANGERS OF DRIVING AFTER CONSUMPTI
36 = HEALTH CONCERNS ABOUT CANNABIS USE, DANGERS OF/SAFE USE
40 = WAR/HISTORICAL EVENTS, SPECIFIC, COMMEMORATIVE EVENTS/MEMORA
43 = PERSONAL BANKING/FINANCE; SAVINGS PROTECTION, INSURANCE, INT
45 = PRIVACY OF INFORMATION CONCERNS, GOVERNMENT OBTAINING INFORM
48 = EDUCATION RELATED (STUDENT LOANS/RESP, CLASSROOM SIZES)
51 = ROYAL CANADIAN MINT, COMMEMORATIVE COINS
61 = QUEBEC'S LEGAL AGE FOR CANNABIS USE CHANGING TO 21
62 = ALBERTA ISSUES: JOBS/ECONOMY, WEXIT/RELATIONS WITH OTHER PRO
63 = COVID-19 ASSISTANCE TO WORKERS/UNEMPLOYED, CERB/EI CHANGES
67 = COVID-19 ECONOMY/BUSINESS RELATED, CEWS/SUBSIDIES TO BUSINES

Over the past three weeks, have you seen, read or heard any Government of Canada advertising about Canadian Veterans?
1 = Yes
2 = No
3 = I don't remember / Not sure
99 = Prefer not to say

Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
1 = Cinema
2 = Internet website
3 = Magazines
4 = Newspaper (daily)
5 = Newspaper (weekly or community)
6 = Outdoor billboard
7 = Pamphlet or brochure in the mail
8 = Public transit (bus or subway)
9 = Radio
10 = Television
11 = Twitter
12 = Facebook
13 = Youtube
14 = Instagram
15 = LinkedIn
16 = NEWS APPL
17 = E-MAIL
18 = REMEMBRANCE EVENTS, CAMPAIGNS FOR VETERANS, COMMEMORATIVE IN
77 = Other, specify:
97 = OTHER
98 = Don't remember, DON'T KNOW
99 = Prefer not to say, NO RESPONSE

What do you remember about this ad? What words, sounds or images come to mind?
1 = Different images of soldiers (black & white)
5 = Boats/planes/tanks of the Canadian Forces
8 = Modern soldiers in Afghanistan, MODERN DAY SOLDIERS/CURRENT
13 = Children/youth at Remembrance Day ceremonies
16 = Poppies (poppy campaigns/importance of our support), NEW POP
17 = General message of supporting / honouring / remembering Vete
21 = Specific war footage / images of World War I and World War I
23 = Soldiers leaving boat and entering water
25 = SUPPORT/BENEFITS/JOBS/HEALTH CARE FOR VETERANS AND RETURNING
26 = REMEMBRANCE DAY, ARMISTICE DAY CEREMONIES/PARADES)
27 = ROYAL CANADIAN LEGION (GETTING PEOPLE INVOLVED)
31 = VETS (GENERALLY, STANDING/IN UNIFORM, PHOTOS/PICTURES)
33 = SITES/MEMORIALS/SYMBOLS FOR SOLDIERS (CENOTAPHS, WHITE CROSS
34 = PERCEIVED ATTRIBUTES OF SOLDIERS (BRAVERY, COMMITTMENT, COUR
35 = OTHER CAMPAIGNS TO RAISE MONEY/AWARENESS/CHARITY ORGS (LICEN
37 = EMOTIONAL IMAGES (SORROW, HARDSHIP, VICTIMS, TRAGEDY...)
39 = SACRIFICES THEY MADE/ FOUGHT FOR OUR COUNTRY/FREEDOM, WHAT T
41 = PAST AND PRESENT VETS, NOT JUST OLDER, THERE ARE YOUNGER VET
44 = IMAGES OF AGING PEOPLE/MEN, ELDERLY PEOPLE, AGING/GETTING OL
47 = EVOKING PATRIOTISM, PRIDE, UNITY, CANADIAN PATRIOTIC SYMBOLS
48 = SOLDIERS COMING HOME INJURED/PTSD, VETS IN WHEELCHAIRS
51 = FAMILY MEMBERS WHO ARE VETS, PERSONAL MEMORIES
52 = WWII (VETS FROM /FOOTAGE OF/SOLDIERS IN)
54 = TAGLINES, VARIATIONS OF REMEMBER (EX: WE WILL REMEMBER, REME
55 = OLDER/AGING VETS, NOT MANY OF THEM AROUND ANYMORE
56 = HONOUR, RESPECT, SUPPORT, PRIDE (SOLE MENTIONS)
57 = GOV'T PROMOTION OF AGENDA, HYPOCRITICAL OF CONSERVATIVES
58 = KOREAN WAR (VETS FROM /FOOTAGE OF/SOLDIERS IN)
59 = UNIFORMS AND PARTS OF UNIFORMS SPECIFIED (BERETS, MEDALS DEC
60 = VETS WITH KIDS, INTERACTING WITH CHILDREN, SCENES WITH THEM
64 = LIBERAL PROMISES, REOPENING CENTRES/SERVICES, ELECTION CAMPA
65 = SOLDER SHOT AT MEMORIAL, ACTS OF TERRORISM
66 = POPPY FUNDS NOT GOING TOWARDS VETS, USE OF FUNDS
68 = YOUNG GIRL ON THE BUS COMMERCIAL, SPECIFIC IMAGES, POPPY BEI
72 = VIRTUAL POPPY, USING TAP TO DONATE TO POPPY FUND/NEW METHODS
80 = SUPPORT THE TROOPS/SOLDERS, RESPECT FOR MILITARY
81 = DIVERSITY OF VETERANS (WOMEN/ETHNIC GROUPS)
84 = COVID-19 RELATED CHANGES/MEASURES TO CEREMONIES, COVID-19 CO
96 = OTHER VETERAN RESPONSES (SINGLE MENTION ONLY)

Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
9 = Journal or newspaper (weekly or community), please specify:
17 = SCHOOL (AS A STUDENT/PARENT OF A CHILD/EMPLOYMENT)
18 = GOVERNMENT OF CANADA, FEDERAL GOV'T DEPARTMENTS, VETERAN'S A
20 = GOVERNMENT OF CANADA WEBSITES, VETERAN'S AFFAIRS WEBSITE, FE
42 = VETERAN SITES (ORGS/ASSOCIATIONS, HISTORY OF VETERANS, EVENT
98 = DO NOT RECALL, DO NOT KNOW/REMEMBER DETAILS
113 = ACADEMIC JOURNALS, UNIVERSITY/PEER REVIEWED PAGES
114 = OUTDOOR POSTINGS (PUBLIC TRANSIT, BILLBOARDS)
130 = THE TELEGRAM NEWSPAPER (ST. JOHN'S, NEWFOUNDLAND)
140 = POPPY CAMPAIGNS/OTHER CAMPAIGNS OR CHARITIES ASSOCIATIONS

Over the past three weeks, have you seen or read content related to Canadian Veterans on social media sites such as Facebook, YouTube, Twitter, Instagram or LinkedIn?
1 = Yes
2 = No
99 = Prefer not to say

Hosting commemorative events and ceremonies in Canada
1 = Not at all important 1
2 = 2
3 = 3
5 = 4
7 = Very important 5
99 = Don't know/Prefer not to say / No answer

Please describe in your own words who you consider a Veteran?
1 = ANY MEMBER OF THE MILITARY, ANYONE WHO SERVES IN THE MILITAR
2 = MEMBERS WHO HAVE FOUGHT/SEEN ACTION/IN COMBAT, SERVED ROLES
3 = ANYONE WHO WAS IN THE MILITARY, RETIRED PERSONNEL FROM MILIT
4 = THOSE WHO HAVE RISKS THEIR LIVES FOR THE COUNTRY/OUR FREEDOM
6 = AUXILLIARY/ANCILLIARY SERVICES TO MILITARY MEDICAL PERSONNEL
11 = HONOURABLE ATTRIBUTES OF SOLDIERS/MILITARY (COURAGIOUS, MEDA
12 = ONE WHO HAS GONE OVERSEAS/DEPLOYED ABROAD, SERVED IN FOREIGN
14 = RETIRED SOLDIER, PARTICIPATED IN COMBAT/CONFLICTS AND NO LON
15 = PREVIOUS/RECENT WARS, INCLUSIVE OF ALL WARS, YOUNG/OLD VETER
16 = WOMEN INCLUSIVE, WOMEN AND MEN WHO PARTICIPATED
17 = PARTICIPATED IN PEACEKEEPING DUTIES/MISSIONS
19 = PERSONAL STORY/CONNECTION (FATHER/GRANDFATHER/HUSBAND ARE VE
20 = SPECIFIC AMOUNT OF YEARS OF SERVICE, SERVED/COMPLETED TERM
21 = LONG TIME SERVICE, OLDER VETERANS, FOUGHT/SERVED IN WWI/WWII
22 = DECEASED MEMBERS OF THE MILITARY (THOSE WHO GAVE THEIR LIVES
23 = THOSE INJURED/SUFFERING WITH PTSD
24 = SURVIVORS OF WAR
25 = SERVICE ANIMALS
26 = OLD SOLDIERS
27 = REGARDLESS OF COUNTRY, FOUGHT FOR ANY COUNTRY
28 = INCLUDING THE KOREAN WAR
29 = LOVED ONES/FAMILIES OF SOLDIERS OR VETS (HARDSHIPS THEY ENDU
30 = OTHER GENERAL POSITIVES (GOOD, GREAT, GRATEFUL, RESPECT/HONO
31 = DIVERSITY OF VETS/SOLDIERS (ETHNICITY GROUPS, RELIGION, INDI
32 = CANADIAN CITIZENSHIP - SPECIFIC MENTION
33 = HUMANITARIAN EFFORTS, DIASTER RELIEF, PROVIDING AID
77 = Specify
97 = OTHER
98 = DON'T KNOW
99 = Prefer not to say/NO RESPONSE

Veterans and members of the Canadian Armed Forces have served in countries around the world. To your knowledge, in what countries have the Canadian military served over the years?
1 = WESTERN ASIAN/MIDDLE EAST (AFGHANISTAN, IRAQ, IRAN, KUWAIT,
2 = NORTH AFRICA, NORTH EAST AFRICA, WEST AFRICA (TUNISIA, MALTA
3 = WESTERN EUROPE, WWI/WWII INCLUSIVE (GERMANY, FRANCE, BELGIUM
4 = SOUTH EAST ASIA/EAST ASIA (KOREA, VIETNAM, JAPAN, CHINA, PHI
5 = OTHER WESTERN EUROPEAN, SOUTH WESTERN EUROPE, INCLUDES MEDIT
10 = SOUTH EASTERN EUROPE, BALKAN PENINSULA (BOSNIA, KOSOVO, SERB
13 = EAST/CENTRAL AFRICA (RWANDA, SOMALIA, CONGO, ETHIOPIA, BURUN
14 = EASTERN/CENTRAL EUROPE (UKRAINE, CZECH REPUBLIC, POLAND, AUS
15 = CARIBBEAN/PACIFIC (HAITI)
17 = RUSSIA, USSR
18 = OTHER WESTERN ASIA OR GENERAL MENTIONS OF MIDDLE EAST (EGYPT
25 = U.S.A
33 = NORTHERN EUROPE, SCANDINAVIA (NETHERLANDS/HOLLAND, DENMARK,
36 = LATIN/CENTRAL/SOUTH AMERICA
38 = SOUTH ASIA (INDIA, PAKISTAN)
46 = CANADA/DOMESTIC
61 = SOUTH AFRICA, BOER WARS (IVORY COAST, ZIMBABWE, BOTSWANA)
66 = EUROPE (GENERAL MENTION)
67 = ASIA (GENERAL MENTION)
68 = AFRICA (GENERAL MENTION)
70 = NATO MISSIONS, UN MISSIONS, PEACEKEEPING MISSIONS
72 = OCEANIA (AUSTRALIA, NEW ZEALAND, NEW GUINEA)
73 = INTERNATIONAL WATERS, PATROLLING SEAS
74 = THE POLES / ANTARTICA / ARCTIC
75 = DISASTER RELIEF, HUMANITARIAN EFFORTS
76 = ALL OVER THE WORLD/ON EVERY CONTINENT, TOO MANY TO LIST
77 = Specify
97 = OTHER
98 = DO NOT KNOW/REMEMBER
99 = Prefer not to say

What do you think is the biggest issue facing Veterans today?
1 = HEALTH/MEDICAL/INJURIES (GENERAL MENTION)
2 = MENTAL/PTSD, EMOTIONAL HEALTH
3 = FINANCIAL/PENSIONS, ADEQUATE INCOME TO LIVE ON
4 = LACK OF SUPPORT FROM GOVERNMENT, DIFFICULTY ACCESSING SERVIC
5 = PHYSICAL/MENTAL HEALTH (BOTH MENTIONED)
6 = EMPLOYMENT SERVICES, JOB SKILLS/TRAINING, TRANSFERRING SKILL
7 = LACK OF RECOGNITION/AWARENESS/ACKNOWLEDGEMENT FOR WHAT THEY
8 = DIFFICULTY TRANSITIONING INTO CIVILIAN LIFE/REGULAR SOCIETY
9 = HOUSING/AFFORDABLE HOUSING (INCLUDES LONG TERM CARE FACILITI
10 = WAR/CONFLICTS/TERRORISM, TOO MUCH WAR IN THE WORLD
11 = ISOLATION, SOLITUDE
12 = LACK OF TRAINING, NEED FOR EFFECTIVE TRAINING OR USE OF EQUI
13 = SAME ISSUES AS CIVILIANS/ANYBODY
14 = LOW RECRUITMENT RATES
16 = DANGERS OF THE JOB (GETTING INJURED, POSSIBILITY OF DEATH)
17 = QUALITY OF LIFE (GENERAL MENTION)
18 = GETTING OLDER/AGING VETS
77 = Specify
97 = OTHER
98 = DO NOT KNOW
99 = Prefer not to say, NO RESPONSE

Which of the following categories best describes your current employment status? Are you...?
1 = Working full-time (30 or more hours per week)
2 = Working part-time (less than 30 hours per week)
3 = Self-employed
4 = Unemployed, but looking for work
5 = A student attending full-time school
6 = Retired
7 = Not in the workforce (Full-time homemaker, unemployed but no
8 = DISABILITY, LONG TERM DISABILITY
9 = STUDENT AND WORKING
10 = MATERNAL/PATERNAL LEAVE
77 = Other employment status (please specify)
99 = Prefer not to say

What is the highest level of formal education that you have completed?
1 = Grade 8 or less
2 = Some high school
3 = High school diploma or equivalent
4 = Registered Apprenticeship or other trades certificate or dip
5 = College, CEGEP or other non-university certificate or diplom
6 = University certificate or diploma below bachelor's level
7 = Bachelor's degree
8 = Post graduate degree above bachelor's level
99 = Prefer not to say

Which of the following categories best describes your total annual household income, including income from all household members, before taxes are deducted?
1 = Under $20,000
2 = Between $20,000 and $39,999
3 = Between $40,000 and $59,999
4 = Between $60,000 and $79,999
5 = Between $80,000 and $99,999
6 = Between $100,000 and $149,999
7 = $150,000 or above
99 = Prefer not to say

Are you a Canadian Veteran, or do you personally know a Canadian Veteran? If so ... what is your relation to the Canadian Veteran?
1 = Yes, I am a Veteran
2 = Yes, a family member is a Veteran
3 = Yes, a friend/someone else is a Veteran
4 = No
99 = Don't know / Prefer not to say

Are you a Canadian veteran, or do you personally know a Canadian veteran? If so ... what is your relation to the Canadian veteran? (SINGLE RESPONSE)
1 = Yes, I am a veteran
2 = Yes, a family member is a veteran
3 = Yes, a friend/someone else is a veteran
4 = No, I do not personally know a veteran
99 = Don't know / Prefer not to say

Where were you born?
1 = Born in Canada
2 = Born outside Canada (Specify the country):
3 = UNITED KINGDOM, IRELAND, WALES, SCOTLAND
4 = OTHER WESTERN EUROPE (FRANCE, GERMAN, BELGIUM...)
5 = NORTHERN EUROPE, SCANDANAVIAN (NETHERLANDS, HOLLAND...)
6 = EASTERN/CENTRAL EUROPE (POLAND, ROMANIA....)
7 = SOUTH ASIA (PAKISTAN, INDIA...)
8 = SOUTHEAST ASIA (CHINA, HONG, KONG...)
9 = CARIBBEAN (JAMAICA, HAITI...)
10 = CENTRAL/SOUTH/LATIN AMERICA (COLUMBIA, GUYANA, EL SAVADOR...
11 = AFRICA (SOUTH AFRICA, ZIMBABWE, NIGERIA...)
12 = RUSSIA
13 = WESTERN/CENTRAL ASIA (LEBANON, IRAN, ISRAEL...)
14 = U.S.A
15 = OCEANIA (NEW ZEALAND, AUSTRALIA, FIJI)
97 = OTHER
99 = Prefer not to say

In what year did you first move to Canada?
1 = 1985 and before (more than 35 years ago)
2 = Since 1985 (last 35 years)
99 = Prefer not to say

What is the language you first learned at home as a child and still understand?
1 = English
2 = French
3 = WESTERN EUROPEAN LANGUAGES (GERMAN, SPANISH, GREEK, ITALIAN.
4 = NORTHERN EUROPEAN LANGUAGES (SWEDISH, DANISH, FINNISH...)
5 = EASTERN//CENTRAL EUROPEAN LANGUAGES (POLISH, HUNGARIAN...)
6 = SOUTH ASIAN LANGUAGES (URDU, HINDI...)
7 = SOUTHEAST ASIAN LANGUAGES (MANDARIN, JAPANESE...)
9 = CARIBBEAN LANGUAGES
10 = AFRICAN LANGUAGES
11 = RUSSIAN
12 = OTHER WESTERN/CENTRAL ASIAN LANGUAGES (FARSI, IRANIAN...)
14 = INDIGENOUS LANGUAGES
77 = Other (specify):
97 = OTHER
99 = Prefer not to say