Q0: Préféreriez-vous répondre à ce questionnaire en anglais ou en français?Would you prefer to complete the survey in English or French?
1 = English / Anglais
2 = Français / French

SAMPLE: SAMPLE
1 = GENPOP
2 = Veteran

QAr1: A marketing research firm - Does anyone in your household work for any of the following organizations?
0 = NO TO: A marketing research firm
1 = A marketing research firm

QAr2: A magazine or newspaper - Does anyone in your household work for any of the following organizations?
0 = NO TO: A magazine or newspaper
2 = A magazine or newspaper

QAr3: An advertising agency or graphic design firm - Does anyone in your household work for any of the following organizations?
0 = NO TO: An advertising agency or graphic design firm
3 = An advertising agency or graphic design firm

QAr4: A political party - Does anyone in your household work for any of the following organizations?
0 = NO TO: A political party
4 = A political party

QAr5: A radio or television station - Does anyone in your household work for any of the following organizations?
0 = NO TO: A radio or television station
5 = A radio or television station

QAr6: A public relations company - Does anyone in your household work for any of the following organizations?
0 = NO TO: A public relations company
6 = A public relations company

QAr7: The federal or provincial government - Does anyone in your household work for any of the following organizations?
0 = NO TO: The federal or provincial government
7 = The federal or provincial government

QAr97: No, none of these types of organizations - Does anyone in your household work for any of the following organizations?
0 = NO TO: No, none of these types of organizations
8 = No, none of these types of organizations

QB: Are you...
1 = Female gender
2 = Male gender
3 = Gender diverse
99 = Prefer not to say

QC: In what year were you born?
9999 = I prefer not to answer

QD: In which of the following age categories do you belong?
0 = Less than 18 years old
1 = 18 to 24
2 = 25 to 34
3 = 35 to 44
4 = 45 to 54
5 = 55 to 64
6 = 65 or older
9 = I prefer not to answer

PROV: In which province or territory do you live?
1 = Alberta
2 = British Columbia
3 = Manitoba
4 = New Brunswick
5 = Newfoundland and Labrador
6 = Northwest Territories
7 = Nova Scotia
8 = Nunavut
9 = Ontario
10 = Prince Edward Island
11 = Quebec
12 = Saskatchewan
13 = Yukon
97 = None of the above

PROV2: PROVINCE AVEC REGROUPEMENT POUR PRAIRIES & MARITIMES
1 = British Columbia
2 = Alberta
3 = Prairies
4 = Ontario
5 = Quebec
6 = Maritimes
7 = Northwest Territories
8 = Yukon
9 = Nunavut

D4Br1: Yes, I am a Veteran - Are you a Canadian Veteran, or do you personally know a Canadian Veteran? If so ... what is your relation to the Canadian Veteran?
0 = NO TO: Yes, I am a Veteran
1 = Yes, I am a Veteran

D4Br2: Yes, a close family member is a Veteran - Are you a Canadian Veteran, or do you personally know a Canadian Veteran? If so ... what is your relation to the Canadian Veteran?
0 = NO TO: Yes, a close family member is a Veteran
1 = Yes, a close family member is a Veteran

D4Br3: Yes, a friend/someone else is a Veteran - Are you a Canadian Veteran, or do you personally know a Canadian Veteran? If so ... what is your relation to the Canadian Veteran?
0 = NO TO: Yes, a friend/someone else is a Veteran
1 = Yes, a friend/someone else is a Veteran

D4Br4: No - Are you a Canadian Veteran, or do you personally know a Canadian Veteran? If so ... what is your relation to the Canadian Veteran?
0 = NO TO: No
1 = No

D4Br5: Not sure - Are you a Canadian Veteran, or do you personally know a Canadian Veteran? If so ... what is your relation to the Canadian Veteran?
0 = NO TO: Not sure
1 = Not sure

D4Cr1: Yes, I am currently serving in the CAF/RCMP - Are you or a member of your household currently serving in the Canadian Armed Forces or the RCMP?
0 = NO TO: Yes, I am currently serving in the CAF/RCMP
1 = Yes, I am currently serving in the CAF/RCMP

D4Cr2: Yes, a member of my household is currently serving in the CAF/RCMP - Are you or a member of your household currently serving in the Canadian Armed Forces or the RCMP?
0 = NO TO: Yes, a member of my household is currently serving in the CAF/RCMP
1 = Yes, a member of my household is currently serving in the CAF/RCMP

D4D: Canadian Veteran / Non-Veteran
1 = Veteran + Family
2 = Non-Veteran

Q1: Over the past three weeks, have you seen, read or heard any advertising from the Government of Canada?
1 = Yes
2 = No
98 = Do not remember

Q2r1: Cinema - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: Cinema
1 = Cinema

Q2r2: Facebook - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: Facebook
1 = Facebook

Q2r3: Internet website - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: Internet website
1 = Internet website

Q2r4: Magazines - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: Magazines
1 = Magazines

Q2r5: Newspaper (daily) - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: Newspaper (daily)
1 = Newspaper (daily)

Q2r6: Newspaper (weekly or community) - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: Newspaper (weekly or community)
1 = Newspaper (weekly or community)

Q2r7: Outdoor billboards - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: Outdoor billboards
1 = Outdoor billboards

Q2r8: Pamphlet or brochure in the mail - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: Pamphlet or brochure in the mail
1 = Pamphlet or brochure in the mail

Q2r9: Public transit (bus or subway) - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: Public transit (bus or subway)
1 = Public transit (bus or subway)

Q2r10: Radio - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: Radio
1 = Radio

Q2r11: Television - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: Television
1 = Television

Q2r12: Twitter - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: Twitter
1 = Twitter

Q2r13: YouTube - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: YouTube
1 = YouTube

Q2r14: Instagram - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: Instagram
1 = Instagram

Q2r15: LinkedIn - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: LinkedIn
1 = LinkedIn

Q2r16: Snapchat - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: Snapchat
1 = Snapchat

Q2r17: Spotify - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: Spotify
1 = Spotify

Q2r18: TikTok - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: TikTok
1 = TikTok

Q2r96: Other, specify - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: Other, specify
1 = Other, specify

Q2r98: Don’t remember - Think about the most recent ad from the Government of Canada that comes to mind. Where did you see, read or hear this ad?
0 = NO TO: Don’t remember
1 = Don’t remember

Q3M1: What do you remember about this ad?
1 = About COVID / pandemic
2 = About COVID vaccination / Encourages vaccination/booster shot / Restrictions for unvaccinated people
3 = About health / healthcare / From the Public Health agency
4 = About health/safety measures / protection against COVID (masks, social distancing, etc.)
5 = About immigration
6 = About racism/inclusion/diversity/etc.
7 = About Royal Canadian Mounted Police (RCMP)
8 = About the military / Canadian Armed Forces
9 = About travel restrictions
10 = About welfare / helping businesses/veterans / support during pandemic
11 = Canada's involvement with Ukraine
12 = Encourages COVID vaccination for children
13 = From the government / government of Canada / Justin Trudeau
14 = Jobs / Recruiting (unspecified and others)
15 = Mental health / Support for mental health
16 = Propaganda / Lies / Government self-promotion
17 = Recruiting for the military/Canadian Armed Forces
18 = About doing your taxes / tax season / tax credit
19 = About child tax benefits
20 = About budget / the federal budget
21 = About scams / telephone fraud
22 = About climate change / environmental issues
23 = About gun violence / gun safety / gun buyback
24 = About daycare / childcare / 10$ daycare
25 = About license plate stickers reimbursement
26 = About housing costs
27 = About carbon tax / government incentive to lower carbon gas emissions
28 = About veterans (unspecified)
29 = About gas prices going down / gas prices (unspecified)
30 = About election (unspecified)
96 = Autres
98 = I don't know / No answer
99 = Don’t remember

Q3M2: What do you remember about this ad?
1 = About COVID / pandemic
2 = About COVID vaccination / Encourages vaccination/booster shot / Restrictions for unvaccinated people
3 = About health / healthcare / From the Public Health agency
4 = About health/safety measures / protection against COVID (masks, social distancing, etc.)
5 = About immigration
6 = About racism/inclusion/diversity/etc.
7 = About Royal Canadian Mounted Police (RCMP)
8 = About the military / Canadian Armed Forces
9 = About travel restrictions
10 = About welfare / helping businesses/veterans / support during pandemic
11 = Canada's involvement with Ukraine
12 = Encourages COVID vaccination for children
13 = From the government / government of Canada / Justin Trudeau
14 = Jobs / Recruiting (unspecified and others)
15 = Mental health / Support for mental health
16 = Propaganda / Lies / Government self-promotion
17 = Recruiting for the military/Canadian Armed Forces
18 = About doing your taxes / tax season / tax credit
19 = About child tax benefits
20 = About budget / the federal budget
21 = About scams / telephone fraud
22 = About climate change / environmental issues
23 = About gun violence / gun safety / gun buyback
24 = About daycare / childcare / 10$ daycare
25 = About license plate stickers reimbursement
26 = About housing costs
27 = About carbon tax / government incentive to lower carbon gas emissions
28 = About veterans (unspecified)
29 = About gas prices going down / gas prices (unspecified)
30 = About election (unspecified)
96 = Autres
98 = I don't know / No answer

T1A: Over the past three weeks, have you seen, read or heard any Government of Canada advertising about services and supports for Canadian Veterans (NB: for this survey, a Veteran is any former member of the Canadian Armed Forces or the RCMP).
1 = Yes
2 = No
98 = Do not remember/not sure

T1CM1: What do you remember about this ad? What words, sounds or images come to mind?
1 = Recruiting / Join the military
2 = Support/for the troops/veterans
3 = Communities for veterans
4 = Housing / Affordable housing for veterans
5 = Sexual harassment
6 = Legion
7 = Mental health / Mental health support
8 = Music
9 = Good (unspecified)
10 = A veteran / Injured veteran in a wheelchair
11 = No support/not enough money to support veterans
12 = Government's help for veterans
13 = Home Reno/Property Brothers
14 = Help / support (unspecified)
15 = War in Ukraine
16 = Increased funding for the military
96 = Others
97 = Nothing
98 = I don't know / No answer
99 = Don’t remember

T1CM2: What do you remember about this ad? What words, sounds or images come to mind?
1 = Recruiting / Join the military
2 = Support/for the troops/veterans
3 = Communities for veterans
4 = Housing / Affordable housing for veterans
5 = Sexual harassment
6 = Legion
7 = Mental health / Mental health support
8 = Music
9 = Good (unspecified)
10 = A veteran / Injured veteran in a wheelchair
11 = No support/not enough money to support veterans
12 = Government's help for veterans
13 = Home Reno/Property Brothers
14 = Help / support (unspecified)
15 = War in Ukraine
16 = Increased funding for the military
96 = Others
97 = Nothing
98 = I don't know / No answer

T1E: Over the past three weeks, have you seen or read content related to services and supports for Canadian Veterans on social media sites such as Facebook, YouTube, Twitter, Instagram or LinkedIn?
1 = Yes
2 = No

T1IM: What do you think is the biggest issue or problem facing Canadian Veterans these days?
1 = Health issues / Lack of healthcare/medical services (unspecified and others)
2 = Housing issues / Homelessness
3 = Improper behaviors in the military (sexual harassment/assaults/racism/gender discrimination/etc.)
4 = Jobs/Employement issues
5 = Lack of/access to benefits/compensation
6 = Lack of financial support/income / Standard of living
7 = Lack of funding/for support programs
8 = Lack of respect/recognition for their service
9 = Lack of social support / Issues with integration into society/return into civilian life
10 = Lack of support from the government
11 = Lack of/access to support/help/services after duty (in general)
12 = Loneliness / Boredom / Left to themselves
13 = Mental health/Post-traumatic stress disorder (PTSD) issues / Lack of psychological support
14 = Retirement/Pensions issues
96 = Others
97 = Nothing
98 = I don't know / No answer

T2A: To what extent are you aware of the mental health challenges faced by some Veterans?
1 = Very aware
2 = Somewhat aware
3 = Not very aware
4 = Not at all aware
99 = Prefer not to say

T2B: How common do you think it is for Veterans to experience mental health challenges?
1 = Very common
2 = Somewhat common
3 = Not very common
4 = Not at all common
98 = Not sure

T2C: How confident are you that Canada’s Veterans have access to mental health services and supports?
1 = Very confident
2 = Somewhat confident
3 = Not very confident
4 = Not at all confident
98 = Not sure

T2DM1: As far as you know, what organizations provide information about mental health services and supports for Veterans and their families?
1 = Veterans Affairs Canada
2 = CAMH / The Centre for Addiction and Mental Health
3 = CMHA / The Canadian Mental Health Association
4 = Health Canada / Service Canada
5 = Government of Canada / federal government
6 = Government / government agency (unspecified)
7 = Provincial government / provincial health authorities (Ontario Health, Alberta Health, etc.)
8 = Legion / The Royal Canadian Legion
9 = Canadian Armed Forces
10 = The War Amps
11 = Canadian Red Cross
12 = The Salvation Army
13 = Wounded Warrior Project
14 = Veteran services / veteran association (unspecified)
15 = Hospital / clinics (unspecified)
96 = Other
97 = None
98 = I don't know / refusal

T2E: Veterans Affairs Canada offers mental health services and supports for Veterans and their families. How satisfied are you with how Veterans Affairs Canada’s communicates about services and supports available to Veterans and their families?
1 = 1 – Not at all satisfied
2 = 2 – Not very satisfied
3 = 3 – Neither satisfied nor dissatisfied
4 = 4 – Somewhat satisfied
5 = 5 – Very satisfied
97 = Not applicable
98 = Not sure

T2F: Since the beginning of the pandemic in March 2020, has your overall mental health:
1 = Improved
2 = Declined
3 = Stayed the same

T2G: Since the start of the pandemic, have you received any support for your mental health?
1 = Yes
2 = No
8 = Don’t know

T1Lr96: Other, specify: - Where have you seen, read or heard these ads?
0 = NO TO: Other, specify:
1 = Other, specify:

T1JM: What do you think is the main point these ads are trying to get across?
1 = Mental health support / support for mental health is available
2 = Mental health help/support is available for veterans/veterans and their families/military personnel
3 = Mental health of veterans / take care of the mental health of veterans
4 = Mental health is important/serious / take care off your mental health
5 = Mental health problems/struggles / mental health
6 = Mental health is an invisible health issue / it can be hard to tell when someone is struggling
7 = Get help / seek help / help/support is available
8 = Get help if you need it / help is available when needed / it is ok to ask for help
9 = Get help for mental health / seek help for mental health / encouraging veterans to seek mental help
10 = Government of Canada is providing support to veterans/veteran's families
11 = Government is providing mental health support / support to veterans
12 = Government help is available / the government care / support from federal government
13 = Help/support is available for veterans/military personnel / help for veterans
14 = Help is available, you just have to look for it / support is a call away / support line/website
15 = They need more assistance/better health/mental health services / government has neglected the veterans
16 = Anybody can suffer from mental illness / mental health can affect us all
17 = Too many veterans/military personnel suffer from mental problems
18 = Help / helping other / support / available services (unspecified)
19 = Health/health Canada
20 = Awareness / getting people attention / providing information
21 = It is normal/common to have mental health issue
22 = People hide how they feel/their mental health
96 = Other
97 = Nothing
98 = I don't know / refusal

T1Kr1: These ads catch my attention - Please indicate your level of agreement with the following statements about these ads?
1 = 1 Strongly Disagree
2 = 2
3 = 3
4 = 4
5 = 5 Strongly Agree

D1: Which of the following categories best describes your current employment status? Are you…
1 = Working full-time (30 or more hours per week)
2 = Working part-time (less than 30 hours per week)
3 = Self-employed
4 = Unemployed, but looking for work
5 = A student attending school full-time
6 = Retired
7 = Not in the workforce (full-time homemaker or unemployed but not looking for work)
8 = Other employment status

D2: What is the highest level of formal education that you have completed?
1 = Grade 8 or less
2 = Some high school
3 = High school diploma or equivalent
4 = Registered apprenticeship or other trades certificate or diploma
5 = College, CEGEP or other non-university certificate or diploma
6 = University certificate or diploma below bachelor's level
7 = Bachelor's degree
8 = Postgraduate degree above bachelor's level

D4: Which of the following categories best describes your total annual household income, including income from all household members, before taxes are deducted?
1 = Under $20,000
2 = Between $20,000 and $40,000
3 = Between $40,000 and $60,000
4 = Between $60,000 and $80,000
5 = Between $80,000 and $100,000
6 = Between $100,000 and $150,000
7 = $150,000 and above
99 = Prefer not to say

D5: Where were you born?
1 = Born in Canada
2 = India
3 = China / Hong Kong
4 = England / United Kingdom
5 = Philippines
6 = United States of America
96 = Born outside Canada (please specify):
99 = Prefer not to say

D6: In what year did you first move to Canada?
9999 = Prefer not to say

D7r1: English - What is the language you first learned at home as a child and still understand?
0 = NO TO: English
1 = English

D7r2: French - What is the language you first learned at home as a child and still understand?
0 = NO TO: French
1 = French

D7r3: Chinese / Mandarin / Cantonese - What is the language you first learned at home as a child and still understand?
0 = NO TO: Chinese / Mandarin / Cantonese
1 = Chinese / Mandarin / Cantonese

D7r96: Other language, specify: - What is the language you first learned at home as a child and still understand?
0 = NO TO: Other language, specify:
1 = Other language, specify:

D7r98: No answer - What is the language you first learned at home as a child and still understand?
0 = NO TO: No answer
1 = No answer