SAMPLE: SAMPLE
1 = GENPOP
2 = Veteran

D1Ar1: A marketing research firm - Does anyone in your household work for any of the following organizations?
0 = NO TO: A marketing research firm
1 = A marketing research firm

D1Ar2: A magazine or newspaper - Does anyone in your household work for any of the following organizations?
0 = NO TO: A magazine or newspaper
2 = A magazine or newspaper

D1Ar3: An advertising agency or graphic design firm - Does anyone in your household work for any of the following organizations?
0 = NO TO: An advertising agency or graphic design firm
3 = An advertising agency or graphic design firm

D1Ar4: A political party - Does anyone in your household work for any of the following organizations?
0 = NO TO: A political party
4 = A political party

D1Ar5: A radio or television station - Does anyone in your household work for any of the following organizations?
0 = NO TO: A radio or television station
5 = A radio or television station

D1Ar6: A public relations company - Does anyone in your household work for any of the following organizations?
0 = NO TO: A public relations company
6 = A public relations company

D1Ar7: Federal or provincial government - Does anyone in your household work for any of the following organizations?
0 = NO TO: Federal or provincial government
7 = Federal or provincial government

D1Ar97: None of these organizations - Does anyone in your household work for any of the following organizations?
0 = NO TO: None of these organizations
97 = None of these organizations

D1Ar99: Prefer not to say - Does anyone in your household work for any of the following organizations?
0 = NO TO: Prefer not to say
99 = Prefer not to say

QB: What is your gender?
1 = Male
2 = Female
96 = Other
99 = Prefer not to answer

QC: What year were you born?
9999 = I prefer not to answer

QD: In which of the following age categories do you belong?
0 = Less than 18 years old
1 = 18 to 24
2 = 25 to 34
3 = 35 to 44
4 = 45 to 54
5 = 55 to 64
6 = 65 or older
9 = I prefer not to answer

PROV: In which province or territory do you live?
1 = Alberta
2 = British Columbia
3 = Manitoba
4 = New Brunswick
5 = Newfoundland and Labrador
6 = Northwest Territories
7 = Nova Scotia
8 = Nunavut
9 = Ontario
10 = Prince Edward Island
11 = Quebec
12 = Saskatchewan
13 = Yukon
97 = None of the above

PROV2: PROVINCE AVEC REGROUPEMENT POUR PRAIRIES & MARITIMES
1 = British Columbia
2 = Alberta
3 = Prairies
4 = Ontario
5 = Quebec
6 = Maritimes
7 = Northwest Territories
8 = Yukon
9 = Nunavut

Q1: Over the past three weeks, have you seen, read or heard any advertising from the Government of Canada?
1 = Yes
2 = No / Do not remember
99 = Prefer not to say

Q3M1: Think about the most recent Government of Canada ad that comes to mind. What do you remember about this ad? [CODED]
1 = About COVID / pandemic
2 = About COVID vaccination / Encourages vaccination/booster shot / Restrictions for unvaccinated people
3 = About health / healthcare / From the Public Health agency
4 = About health/safety measures / protection against COVID (masks, social distancing, etc.)
5 = About immigration
6 = About racism/inclusion/diversity/etc.
7 = About Royal Canadian Mounted Police (RCMP)
8 = About the military / Canadian Armed Forces
9 = About travel restrictions
10 = About welfare / helping businesses/veterans / support during pandemic
11 = Canada's involvement with Ukraine
12 = Encourages COVID vaccination for children
13 = From the government / government of Canada / Justin Trudeau
14 = Jobs / Recruiting (unspecified and others)
15 = Mental health / Support for mental health
16 = Propaganda / Lies / Government self-promotion
17 = Recruiting for the military/Canadian Armed Forces
18 = About the election / Encourages voting
19 = About guns control
20 = About inflation (increasing taxes, cost of living, etc.)
21 = About the environment/climate change/green energies
22 = Bank/deposit insurance
23 = Professional training/skills
24 = About driving safely (don't drink and drive / high / etc.)
25 = Increasing interest rates
26 = Warning about scams
27 = About cannabis/drugs
96 = Others
98 = I don't know / No answer
99 = Don’t remember

T1A: Over the past three weeks, have you seen, read or heard any Government of Canada advertising about Canadian Veterans?
1 = Yes
2 = No
4 = Prefer not to say
98 = I don't remember / Not sure

T1Br2: Print magazine - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Print magazine
1 = Print magazine

T1Br3: Print newspaper - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Print newspaper
1 = Print newspaper

T1Br4: Radio - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Radio
1 = Radio

T1Br5: Television - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Television
1 = Television

T1Br6: Digital/Streaming TV (e.g. Netflix, Disney+) - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Digital/Streaming TV (e.g. Netflix, Disney+)
1 = Digital/Streaming TV (e.g. Netflix, Disney+)

T1Br7: Facebook - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Facebook
1 = Facebook

T1Br8: In a mobile app - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: In a mobile app
1 = In a mobile app

T1Br9: Instagram - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Instagram
1 = Instagram

T1Br10: Internet website - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Internet website
1 = Internet website

T1Br12: Online news sites - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Online news sites
1 = Online news sites

T1Br14: Snapchat - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Snapchat
1 = Snapchat

T1Br15: Digital/Streaming radio (e.g. Spotify, Podcast) - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Digital/Streaming radio (e.g. Spotify, Podcast)
1 = Digital/Streaming radio (e.g. Spotify, Podcast)

T1Br16: TikTok - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: TikTok
1 = TikTok

T1Br18: Twitter - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Twitter
1 = Twitter

T1Br19: Video game - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Video game
1 = Video game

T1Br20: Web search (e.g. Google, Bing) - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Web search (e.g. Google, Bing)
1 = Web search (e.g. Google, Bing)

T1Br21: Youtube - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Youtube
1 = Youtube

T1Br24: Cinema - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Cinema
1 = Cinema

T1Br26: Digital billboard - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Digital billboard
1 = Digital billboard

T1Br29: Highway billboard - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Highway billboard
1 = Highway billboard

T1Br33: Shopping mall - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Shopping mall
1 = Shopping mall

T1Br35: Transit (e.g. inside/outside bus/subway or bus shelter) - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Transit (e.g. inside/outside bus/subway or bus shelter)
1 = Transit (e.g. inside/outside bus/subway or bus shelter)

T1Br96: Other, Specify: - Where have you seen, read or heard this Government of Canada ad about Canadian Veterans?
0 = NO TO: Other, Specify:
1 = Other, Specify:

T1CM1: What do you remember about this ad? [CODED]
1 = Recruiting / Join the military
2 = Support/for the troops/veterans
3 = Communities for veterans
4 = Housing / Affordable housing for veterans
5 = Sexual harassment
6 = Legion
7 = Mental health / Mental health support
8 = Music
9 = Good (unspecified)
10 = A veteran / Injured veteran in a wheelchair
11 = No support/not enough money to support veterans
12 = Government's help for veterans
13 = Home Reno/Property Brothers
14 = Poppy / The Poppy Campaign / Buy a poppy / etc.
15 = Remembrance Day / Veterans Day
16 = About veterans/military (unspecified)
17 = Training
18 = Environmentally friendly poppies
19 = Recognition of the services of veterans
20 = Celebrations
21 = Support to indigenous veterans
22 = A picture (of a soldier/military hat/etc.)
96 = Others
97 = Nothing
98 = I don't know / No answer

T1Dr3: YouTube - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: YouTube
1 = YouTube

T1Dr5: LinkedIn - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: LinkedIn
1 = LinkedIn

T1Dr11: Radio (unspecified and others) - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: Radio (unspecified and others)
1 = Radio (unspecified and others)

T1Dr12: Government (unspecified support) - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: Government (unspecified support)
1 = Government (unspecified support)

T1Dr13: Government's website - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: Government's website
1 = Government's website

T1Dr14: Veterans / Canadian Armed Forces / their website (unspecified and others) - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: Veterans / Canadian Armed Forces / their website (unspecified and others)
1 = Veterans / Canadian Armed Forces / their website (unspecified and others)

T1Dr15: The Royal Canadian Legion / their website (legion.ca) - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: The Royal Canadian Legion / their website (legion.ca)
1 = The Royal Canadian Legion / their website (legion.ca)

T1Dr16: Veterans Affairs Canada / their website (veterans.gc.ca) - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: Veterans Affairs Canada / their website (veterans.gc.ca)
1 = Veterans Affairs Canada / their website (veterans.gc.ca)

T1Dr17: Broadcaster / News stations (unspecified support) - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: Broadcaster / News stations (unspecified support)
1 = Broadcaster / News stations (unspecified support)

T1Dr18: CBC / CBC News (unspecified support) - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: CBC / CBC News (unspecified support)
1 = CBC / CBC News (unspecified support)

T1Dr19: CBC website/app - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: CBC website/app
1 = CBC website/app

T1Dr20: The Toronto Star - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: The Toronto Star
1 = The Toronto Star

T1Dr21: Journal de Montréal - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: Journal de Montréal
1 = Journal de Montréal

T1Dr22: La Presse / La Presse + - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: La Presse / La Presse +
1 = La Presse / La Presse +

T1Dr23: The Globe and Mail - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: The Globe and Mail
1 = The Globe and Mail

T1Dr24: Google / Search engine - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: Google / Search engine
1 = Google / Search engine

T1Dr92: Internet website, please specify: - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: Internet website, please specify:
1 = Internet website, please specify:

T1Dr93: Magazines, please specify: - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: Magazines, please specify:
1 = Magazines, please specify:

T1Dr94: Newspaper (daily), please specify: - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: Newspaper (daily), please specify:
1 = Newspaper (daily), please specify:

T1Dr95: Journal or newspaper (weekly or community), please specify: - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: Journal or newspaper (weekly or community), please specify:
1 = Journal or newspaper (weekly or community), please specify:

T1Dr96: Other, specify: - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: Other, specify:
1 = Other, specify:

T1Dr97: None - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: None
1 = None

T1Dr99: Prefer not to say - Which sources would you rely on when looking for information about remembrance and the contributions of Canada's Veterans?
0 = NO TO: Prefer not to say
1 = Prefer not to say

T1E: Over the past three weeks, have you seen or read content related to Canadian Veterans on social media sites such as Facebook, YouTube, Twitter, Instagram or LinkedIn?
1 = Yes
2 = No
99 = Prefer not to say

Q3NEWD: Hosting commemorative events and ceremonies in Canada - Thinking of commemorative programming that Veterans Affairs Canada is involved with, please rate the importance of the following:
1 = 1 - Not at all important
2 = 2
3 = 3
4 = 4
5 = 5 - Very important
99 = Don't know / Prefer not to say / No answer

Q4M1: Please describe in your own words who you consider a Veteran? [CODED]
1 = Myself / Someone I know (father, grandfather, etc.)
2 = Someone experienced/skilled/trained/etc.
3 = Someone heroic/courageous/who risked their life
4 = Someone old/older than a specific age (various)
5 = Someone who served in a war, mission or conflict/have been deployed/fought/etc.
6 = Someone who fought abroad
7 = Someone who protected freedom/peace keeping/safety/etc.
8 = Someone who served/protected their/a country
9 = Someone who served/retired (unspecified)
10 = Someone who served in/retired from the armed forces/military/navy/etc.
11 = Someone who served in the police
12 = Someone who survived war/returned home
13 = Someone who served for more than a specific time (various)
14 = Someone who was honourably discharged
96 = Others
98 = I don't know / refusal

Q5M1: Veterans and members of the Canadian Armed Forces have served in countries around the world.To your knowledge, in what countries have the Canadian military served over the years? [CODED]
3 = Asia (unspecified, east, south east, etc.)

T1I: What do you think is the biggest issue facing Veterans today? [CODED]
1 = Health issues / Lack of healthcare/medical services (unspecified and others)
2 = Housing issues / Homelessness
3 = Improper behaviors in the military (sexual harassment/assaults/racism/gender discrimination/etc.)
4 = Jobs/Employement issues
5 = Lack of/access to benefits/compensation
6 = Lack of financial support/income / Standard of living
7 = Lack of funding/for support programs
8 = Lack of respect/recognition for their service
9 = Lack of social support / Issues with integration into society/return into civilian life
10 = Lack of support from the government
11 = Lack of/access to support/help/services after duty (in general)
12 = Loneliness / Boredom / Left to themselves
13 = Mental health/Post-traumatic stress disorder (PTSD) issues / Lack of psychological support
14 = Retirement/Pensions issues
96 = Others
97 = Nothing
98 = I don't know / No answer

D1: Which of the following categories best describes your current employment status? Are you…
1 = Working full-time (30 or more hours per week)
2 = Working part-time (less than 30 hours per week)
3 = Self-employed
4 = Unemployed, but looking for work
5 = A student attending school full-time
6 = Retired
7 = Not in the workforce (full-time homemaker or unemployed but not looking for work)
9 = Prefer not to say
96 = Other employment status (please specify):

D2: What is the highest level of formal education that you have completed?
1 = Grade 8 or less
2 = Some high school
3 = High school diploma or equivalent
4 = Registered apprenticeship or other trades certificate or diploma
5 = College, CEGEP or other non-university certificate or diploma
6 = University certificate or diploma below bachelor's level
7 = Bachelor's degree
8 = Postgraduate degree above bachelor's level
9 = Prefer not to say

D3: Are there any children under the age of 18 currently living in your household?
1 = Yes
2 = No
3 = Prefer not to say

D4: Which of the following categories best describes your total annual household income, including income from all household members, before taxes are deducted?
1 = Under $20,000
2 = Between $20,000 and $40,000
3 = Between $40,000 and $60,000
4 = Between $60,000 and $80,000
5 = Between $80,000 and $100,000
6 = Between $100,000 and $150,000
7 = Between $150,000 and $200,000
8 = $200,000 and above
99 = Prefer not to say

D4Br1: Yes, I am a Veteran - Are you a Canadian Veteran, or do you personally know a Canadian Veteran? If so, what is your relation to the Canadian Veteran?
0 = NO TO: Yes, I am a Veteran
1 = Yes, I am a Veteran

D4Br2: Yes, a close family member is a Veteran - Are you a Canadian Veteran, or do you personally know a Canadian Veteran? If so, what is your relation to the Canadian Veteran?
0 = NO TO: Yes, a close family member is a Veteran
1 = Yes, a close family member is a Veteran

D4Br3: Yes, a friend/someone else is a Veteran - Are you a Canadian Veteran, or do you personally know a Canadian Veteran? If so, what is your relation to the Canadian Veteran?
0 = NO TO: Yes, a friend/someone else is a Veteran
1 = Yes, a friend/someone else is a Veteran

D4Br4: No - Are you a Canadian Veteran, or do you personally know a Canadian Veteran? If so, what is your relation to the Canadian Veteran?
0 = NO TO: No
1 = No

D4Br99: Don't know / Prefer not to say - Are you a Canadian Veteran, or do you personally know a Canadian Veteran? If so, what is your relation to the Canadian Veteran?
0 = NO TO: Don't know / Prefer not to say
1 = Don't know / Prefer not to say

D4D: Canadian Veteran / Non-Veteran
1 = Veteran + Family
2 = Non-Veteran

D5: Where were you born?
1 = Born in Canada
2 = Born outside Canada (please specify the country):[1]
3 = India
4 = China
5 = United Kingdom / England
99 = Prefer not to say

D6r96: In what year did you first move to Canada?
9999 = Prefer not to say

D7r1: English - What is the language you first learned at home as a child and still understand?
0 = NO TO: English
1 = English

D7r2: French - What is the language you first learned at home as a child and still understand?
0 = NO TO: French
1 = French

D7r3: Chinese / Mandarin / Cantonese - What is the language you first learned at home as a child and still understand?
0 = NO TO: Chinese / Mandarin / Cantonese
1 = Chinese / Mandarin / Cantonese

D7r4: German - What is the language you first learned at home as a child and still understand?
0 = NO TO: German
1 = German

D7r5: Italian - What is the language you first learned at home as a child and still understand?
0 = NO TO: Italian
1 = Italian

D7r96: Other language, specify: - What is the language you first learned at home as a child and still understand?
0 = NO TO: Other language, specify:
1 = Other language, specify: