Province (sample) SHOWN FOR TESTING
AB = Alberta
MB = Manitoba
NB = New Brunswick
BC = British Columbia
PE = Prince Edward Island
NF = Newfoundland & Labrador
SK = Saskatchewan
ON = Ontario
PQ = Quebec
NS = Nova Scotia
NT = Northwest Territories
YT = Yukon Territories
NU = Nunavut

STYPE. Sample Type (Sample) SHOWN FOR TESTING
1 = Landline
2 = Cell

Record Survey Language - DO NOT ASK
EN = English
FR = French

QA. I'd like to speak to someone in your household who is 16 years of age or older. Is that you?
1 = Yes
2 = No - May I please speak to someone who is? [RETURNS TO INTRO]
9 = Refused (Volunteered)

QCS1. Have I reached you on your cell phone?
1 = Yes
2 = No

QCS3. Are you in a place where you can safely talk on the phone and answer my QUESTions?
1 = Yes
2 = No - SCHEDULE CALLBACK

QB. Do you, or does anyone in your family or household, work in any of the following areas?
1 = Advertising or Market Research
2 = The media (i.e. TV, radio, newspapers)
3 = As an elected official
4 = None of the above

QC. In what year were you born?
9999 = REFUSED

QAGE. Age compute
1 = Under 30
2 = 30 - 44
3 = 45 - 64
4 = 65+
9 = Refused

1 = MALE
2 = FEMALE

Q1A. Have you ever heard of Veterans' Week?
1 = Yes
2 = No
9 = Don't know/Refused

Q2. LEVEL OF IMPORTANCE: How important is it that Veterans' Week be held each year?
1 = 1 - Not important at all
2 = 2 - Not very important
3 = 3 - Neither important nor unimportant
4 = 4 - Moderately important
5 = 5 - Very important
9 = Don't know/Refused

Q2B. And why do you say it is important that Veterans' Week be held each year?
1 = To honour/ to respect the Veterans/ those who died in service
2 = So people will remember their sacrifices
3 = To recognize their contribution to our freedom/ security/ peace
4 = Veterans fought for our country/ they served our country
5 = To recognize their service/ accomplishments
6 = Family member is a Veteran/ I am a Veteran
7 = Canada wouldn't be the country it is today/ I wouldn't be here if it weren't for Veterans
8 = So children can understand/ learn the importance of it
9 = Good idea/ good to remember
10 = We owe them/ they deserve recognition
11 = Part of our heritage/ our history
12 = Many soldiers died in past wars
13 = So we don't repeat past mistakes
14 = Should not/ cannot forget
15 = There are fewer Veterans/ their story should be told
16 = Believe in it/ it's important to do it
17 = To show support for our troops (past and/ or present)
18 = Forces us to examine war
77 = Other. Specify:
88 = OTHER
99 = Nothing/ no reason

Q2C. And why do you say it is not important that Veterans' Week be held each year?
1 = Never heard of it/ don't know about it
2 = Don't care/ not important to me personally
3 = We already have Remembrance Day/ a week is too long
5 = Happened in the past/ we should focus on the present
6 = We shouldn't celebrate war/ we should focus on peace
7 = Don't have family members who are Veterans/ don't know anyone in the military
8 = Too expensive/ waste of money
9 = Re-opens old wounds/ sad memories
10 = There are other issues/ concerns that are more important
11 = Most Veterans have died/ very few Veterans left
12 = Don't know what activities there are for Veterans' Week
13 = COVID-19/the pandemic (general mentions)
77 = Other. Specify:
88 = OTHER
99 = Nothing/ no reason

Q2D. And why do you say it is neither important nor unimportant that Veterans' Week be held each year?
1 = Never heard of it/ don't know about it
2 = Don't care/ not important to me personally
4 = We already have Remembrance Day/ a week is too long
5 = Don't have family members who are Veterans/ don't know anyone in the military
6 = We shouldn't celebrate war/ we should focus on peace
7 = Happened in the past/ we should focus on the present
8 = Don't know what activities there are for Veterans' Week
9 = There are other issues/ concerns that are more important
10 = Most Veterans have died/ very few Veterans left
11 = Should be a more private ceremony/ held less often (so it's not overdone)
12 = COVID-19/the pandemic (general mentions)
77 = Other. Specify:
88 = OTHER
99 = Nothing/ no reason

Q3B. And why did you or members of your immediate family participate in Veterans' Week which includes Remembrance Day?
1 = Family member is a Veteran/ I am a Veteran
2 = To honour/ to respect the Veterans/ those who died in service
3 = Know/ am related to someone/ I am currently in the military
4 = So people will remember their sacrifices
5 = Believe in it/ it's important to do it
6 = So children can understand/ learn the importance of it
7 = To recognize their contribution to our freedom/ security/ peace
8 = I/ someone I know participates in events
9 = To recognize their service/ accomplishments
10 = Veteran's fought for our country/ they served our country
11 = Canada wouldn't be the country it is today/ I wouldn't be here if it weren't for Veterans
12 = To show support for our troops (past and/ or present)
13 = Good idea/ good to remember
14 = Show some (national) pride
20 = Tradition / habit / we do it every year
77 = Other. Specify:
88 = OTHER
99 = Nothing/ no reason

Q3C. And why didn't you or members of your immediate family participate in Veterans' Week which includes Remembrance Day?
1 = Never heard of it/ don't know about it
2 = Too busy/ no time to attend
3 = Don't have family members who are Veterans/ don't know anyone in the military
4 = Had to work/ not available to participate
5 = Don't care/ not important to me personally
6 = There are no activities for Veterans' Week in the area
7 = No occasion/ opportunity/ chance to participate
8 = Don't know what activities there are for Veterans' Week
9 = Participate in Remembrance Day events/ observe Remembrance Day
10 = Can't participate due to health reasons/ elderly
11 = Don't have family nearby
12 = I'm an immigrant
13 = We shouldn't celebrate war/ we should focus on peace
14 = Remember by wearing a poppy
15 = COVID-19 restrictions in my area/uncomfortable participating in person due to COVID-19
77 = Other. Specify:
88 = OTHER
99 = Nothing/ no reason

Q3_REV. This year, did you or members of your immediate family participate in any Veterans' Week activities which includes Remembrance Day? (Revised)
0 = No
1 = Yes

Q5A. Level of importance: Providing educational materials for schools
1 = 1 - Not important at all
2 = 2
3 = 3 - Neither unimportant or important
4 = 4
5 = 5 - Very important
9 = Don't know/Refused

Q6A. Level of agreement: I am proud of the role Canada´s military played in the First and Second World Wars and the Korean War.
1 = 1 - Completely disagree
2 = 2
3 = 3
4 = 4
5 = 5 - Completely agree
9 = Don't know/Refused

Q8A. Is it very important, somewhat important, not very important or not at all important for Canada and Canadians to mark key anniversaries related to military conflicts?
1 = Not at all important
2 = Not very important
3 = 3 - Neither unimportant or important
4 = Somewhat important
5 = Very important
9 = [DO NOT READ] Don't know/Refused

Q10. What language do you speak most often at home?
1 = English
2 = French
3 = Other
9 = Prefer not to answer

Q11. Were you born in Canada?
1 = Yes
2 = No
9 = Refused

Q11B. In what year did you first come to Canada to live?
9999 = Don't know/ Prefer not to answer

Q12. How do you identify your gender?
1 = Woman
2 = Man
3 = Nonbinary
9 = Prefer not to answer

Q13. Do you identify as any of the following?
1 = An Indigenous person
2 = A visible minority
3 = A member of the 2SLGBTQ+ community
98 = None of these
99 = Prefer not to answer

Q14. What is the highest level of formal education that you have completed?
1 = Grade 8 or less
2 = Some high school
5 = High School diploma or equivalent
6 = Registered Apprenticeship or other trades certificate or diploma
7 = College, CEGEP or other non-university certificate or diploma
8 = University certificate or diploma below bachelor's level
9 = Bachelor's degree
10 = Post graduate degree above bachelor's level
99 = Prefer not to answer

Q15. What is your total household income for 2021?
1 = Under $20,000
2 = $20,000 to just under $40,000
3 = $40,000 to just under $60,000
4 = $60,000 to just under $80,000
5 = $80,000 to just under $100,000
6 = $100,000 to just under $150,000
7 = $150,000 and above
9 = Refused

Q16. Are you...?
1 = a member of the Canadian Armed Forces
2 = a Veteran of the Canadian Armed Forces
3 = a friend or family member of a Veteran
4 = a friend or family member of a currently serving member of the Canadian Armed Forces
5 = None of these
9 = Prefer not to say

1 = Atlantic
2 = Quebec
3 = Ontario
4 = Prairies (and NT, NU)
5 = BC (and YT)

1 = Under 25
2 = 25-44
3 = 45-64
4 = 65+
9 = Refused

An Indigenous person
1 = An Indigenous person
2 = Not Indigenous
99 = DK/NR

A visible minority
1 = A visible minority
2 = Not a visible minority
99 = DK/NR

1 = A member of the 2SLGBTQ+ community
2 = Not a member of the 2SLGBTQ+ community
99 = DK/NR