CLCWeb: Comparative Literature and Culture: A WWWeb Journal ISSN 1481-4374
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Steven TÖTÖSY de ZEPETNEK
 
Constructivism and Comparative Cultural Studies
 
Abstract: Steven Tötösy de Zepetnek introduces in his paper, "Constructivism and Comparative Cultural Studies," the beginnings of a theoretical framework for the study of culture and literature. He briefly describes relevant histories of constructivist thought in order to present the background of his proposed framework. The epistemological background of the proposed framework of comparative cultural studies is built principally on Siegfried J. Schmidt's work in radical constructivism. After the presentation of relevant histories and the tenets of several schools of constructivism applicable for the proposed framework of comparative cultural studies, Tötösy presents a ten-point preliminary outline of comparative cultural studies. Based on constructivist tenets including constructivist ethics, social responsibility, and a systems theory-based approach, the author argues that the study of culture and literature and their composite parts and aspects in the mode of comparative cultural studies enhances scholarship.
 
The Humanities and Constructivism
 
1. As a brief preamble here I would like to state that as I am discussing my topic in the context of the humanities, and within the humanities I am dealing with the study of literature and culture, and as my targeted readership is North American, I hasten to point out that the currently discussed notion of constructivism in North American humanities has little to do with the constructivism at hand. In the last few years, scholars mainly in departments of English began to discuss "constructivism." However, the "constructivism" discussed is some sort of extension of the North American school(s) of deconstruction, that is, the proposition is that according to "constructivism" truth is never based on any real or perceived "objective" observation or some such but that truth is always "constructed" by humans and as such it must be suspect. In the debate of how to do scholarship in the humanities, while there is nothing wrong with the suggestion that positivism and similar approaches are suspect or that deconstruction makes much "hidden" available to us, what I am concerned with is the lack of explicit theoretical taxonomy, observation as empirical as it can be, and following this, precise application of clearly stated premises resulting in descriptive analysis. This approach is resisted in the humanities today, most obviously in the study of literature and culture (to describe this state of the situation in the humanities today goes beyond the objectives of the present article, however). In my opinion the single framework and methodology that corresponds to the stated tenets available to us today is the systemic and empirical approach to literature and culture. As it stands, comparative cultural studies as proposed is developed among others from Empirische Literaturwissenschaft (Empirical Science/Study of Literature), a framework that is a collateral of (radical)-constructivism. Thus it is obviously of good reasoning to present selected and relevant tenets of constructivism as the background of comparative cultural studies (for Empirische Literaturwissenschaft see Schmidt 1980, the foundational text of the approach; for recent studies on/about Schmidt’s work and extensions from and developments of his work, go to the Schmidt Home Page, Barsch et al., <http://www.schmidt.uni-halle.de/>.
 
2. There are several schools of thought in constructivism (see, for example, Riegler <http://www.univie.ac.at/constructivism>) and brief definitions of selected variants will be introduced here as far as their applicability and practice is concerned with regard to the study of culture and literature for the proposed framework of comparative cultural studies. Thus, a more detailed differentiation between constructivism and its variants and the surrounding critical debate about constructivism and within it among its variants will not be discussed here: Much of this debate can be read in such volumes as Konstruktivismus. Geschichte und Anwendung (Rusch and Schmidt, 1992) or in Empirische Literaturwissenschaft in der Diskussion (Barsch, Rusch, and Viehoff 1994; see also Groeben and Schreier 1991). Briefly, the origins of the mainly although not exclusively German-language schools of thought of constructivism can be found in the work of Vico, Berkeley, and most importantly of Piaget (Glasersfeld 1987, 1995), but also, via Hugo Dingler, of Kant (for an Englishlanguage brief description, see Tötösy 1993). Ernst von Glasersfeld, one of the main proponents of constructivism bases his ideas on Piaget's developmental psychology (see Glasersfeld 1987) and on Humberto Maturana's and Francisco Varela's biological selfreferential systems theory. Glasersfeld suggests that constructivism means a certain manner in which to reflect on knowledge as an act and action and its consequences, that is, constructivism means that individuals construct reality through cognitive subjectivity in selfreferential autonomy and in empirically conditioned processes (1992, 20). However, it is crucial to recognize that this constructing must be attached to the responsibility for the way and manner the world is understood and viewed (Glasersfeld 1992, 32). Siegfried J. Schmidt, a noted theoretician and literary scholar, founder of Empirische Literaturwissenschaft (who, disillusioned with the state of literary and culture studies, more recently moved into media and communication studies) suggests that "the essence of a constructivist epistemology is expressed in the distinction between 'reality' and 'actuality'... 'Actuality' designates the phenomenal world of our experiences, a world constructed by our real brain; this brain is cognitively inaccessible ... this construction happens in a 'reality' that is independent of our actuality" (1992, 303). Schmidt further suggests that independent realities can be hypothesised but only if following "the requirements of reasonable argumentation in the social world of science" (1992, 303). These postulates thus provide the bases for a rational theory for the study of literature and culture and in the following I will briefly outline the interaction from the epistemological base to the theoretical and methodological framework for the study of literature and culture.

3. Constructivism is not to be understood in its everyday meaning as an activity of consciously and deliberately "constructing." Rather and here is one of the premises of operationality constructivists describe situations as empirically conditioned processes where "reality" does not exist arbitrarily and without involvement with its constituents but according to specific biological, cognitive, and socio-cultural conditions the individual(s) in their socialized and natural environment are subjected to (see Schmidt 1994a, 125; see also Schmidt 1994b, 1997). A further level of the constructivist epistemological base of the systemic and empirical approach to culture and literature concerns the highly contentious issue of the empirical, particularly so in North America with its history of positivism and pragmatism (see, e.g., Diggins 1991). Schmidt suggests, based on radical constructivist tenets postulated by Glasersfeld, Foerster, and others, that "the alleged objectivity of experimental scientific research does not, as Constructivists say, result from a true copy of reality, but from methodologically controlled trivialization. In other words, in empirical research data are constructed under conditions with reduced complexity, and these data are then rendered significant in the framework of theories and models" (1992, 304). In other words, empirical knowledge is operational and functional knowledge about correlation and coherence based on our cognitive nature and capacities. Spatial, temporal, and logical correlations between objects and occurrences do not exists per se but follow the logic of observation (see, for example, Kramaschki 1992, 232-33). The constructivist concept in the empirical means "explicitly observing observations, in other words, observing the construction of data and their interpretation in explicitly spelled-out theories" (Schmidt 1992, 309). This postulate determines that in literary studies "since meaning is no longer considered to be contained in the text itself, but as constructed cognitively and communicatively in the processing of textual materials, interpretation is recognized as an essayistic activity as opposed to a scientific procedure" (Schmidt 1992, 309). Hence the systemic and empirical tenets of the framework and methodology, all of which, as I argue, are rarely existing in literary research, generally speaking.

 
4. The continuum from constructivism and radical constructivism to the systemic and empirical approach to literature (see in detail in Tötösy 1998) is primarily based on the mentioned dichotomy of actuality and reality, the postulates of observation (e.g., the empirical) and rational argumentation, and on the notion(s) of system. All three areas include epistemological as well as methodological perspectives and all three are strenously objected to by many scholars of both literature and philosophy on both sides of the Atlantic. I take the liberty to present the example of my own work, that is, a few examples of the critical reaction to my book, Comparative Literature: Theory, Method, Application (1998). The book -- as the proposed framework here -- finds itself between the two extreme poles of power and established thinking in the humanities and thus it succeeds to receive the objection of both camps, the traditionalists, proponents of focus on single-language/national literature, the postmodernists, deconstructionists, etc. (for lack of better terms to describe the dividing lines in the humanities today). Here are the examples: Theodore Ziolkowski of Princeton writes in his review of the book in World Literature Today: "When Totosy goes on, however, to recommend 'the systemic and empirical approach to literature and culture' (based mainly on the work of Luhmann and Schmidt) as the framework and methodology for the field, he will probably lose many of his readers" and closes his review with the statement that "Totosy begins by lamenting the current crisis in the humanities and the marginalization of literary study. I do not believe the Comparative Literature: Theory, Method, Application, for all the author’s earnestness, will contribute to the solution" (606). Here I must ask why it should be that scholars would not be able to read and digest a framework and methodology not as of yet in the "general" repertoire of literary scholarship? And the blanket negation of the framework is a clear sign of a traditionalist’s objection to a new notion, at least the way I read Ziolkowski’s review of my book. And then on one other end of the spectrum is a review by Frans-Willem Korsten, a scholar who approves of the "empirical" and the "systemic" approach but in my book, he writes, "there is no substantial example of the proposed empirical evidence or of empirical kinds of literary research that support Zepetnek’s [sic] analyses or contentions. It’s a good book, mind you. It contains much that I endorse. But, there is is nothing 'empirical' in it" (39). Clearly, what is difficult here is, on the one hand, to persuade traditionalists in literary studies that the contextual or culture approach would at least be a valuable parallel approach while on the other hand, to persuade hardcore cognivitists that to do the empirical and systemic in literary studies is possible but only so far.... (I must add that, on the other hand, the book received a good number of enthusiastic reviews.)
 
5. As far as I am concerned, the criticism of the constructivist being an idealist who advocates arbitrary constructions of reality can be countered on several points. First, there is the postulate of viability. This is a postulate suggesting that humans genetically predisposed and by experience "know" what is real (Schmidt 1992, 303). Second, humans interact and communicate by similar means of sensory perception, in essence to construct consensus by mechanisms of controlled trivialization. In other words, we use our sensory and communicative capacities in order to arrive at the consensual description of a table in the room we sit in. Obviously, this process becomes more complicated as simple sensory perceptions become insufficient to deal with higher orders of communication such as discourse, conflict, history, fictionality, etc. Discourse, conflict, history, etc., in one word culture, including language as an instrument of coordinating behaviour and writing as a subsystem of the system of social interaction, may be defined as a "program to thematize on all levels of communication the fundamental dichotomies which lay the basis of a society's 'world model'" (Schmidt 1992, 305). The epistemological foundations of constructivism in the context of Schmidt's definition can be found in the works of scholars in a variety of fields. For instance, the work of such scientists as Ervin Laszlo or Michael Bushev suggest a strong analogy of their thinking with that of contstructivists. Laszlo, in his volume, The Interconnected Universe: Conceptual Foundations of Transdisciplinary Unified Theory (1995), argues for an interconnectionist and systemic world view and Bushev, in his Synergetics: Chaos, Order, Self-Organization (1994) defines the notion of system as "a methodology of the scientific knowledge and of the social practice, which is based upon the study of objects as systems. In the methodology of the syste[mat]ic approach the parts are studied on the basis of the whole. The system[at]ic approach defines a new cognitive paradigm, which differs in principle from the classical one, aimed at cognizing the whole through its constituents" (19; although Bushev uses "systematic" instead of "systemic," the latter is more appropriate). In the case of art and literature, this approach has profound implications: "I think there are the strongest grounds for placing entropy alongside beauty and melody ... Entropy is only found when the parts are viewed in association, and it is by viewing or hearing the parts in association that beauty and melody are discerned" (Bushev 125; Bushev uses the notion of entropy in the context of von Bertalanffy’s general systems theory developed from thermodynamics, the basis of systems theory and that has been adopted in literary and culture studies including Schmidt). And Thomas Shannon, in his An Introduction to the World-System Perspective (1996) argues for the systemic approach in a global humanistic context, including its application in cultural analysis (204-07). Immanuel Wallerstein's work on systems and systems theory and his work is to be mentioned here because it appears to make some inroads in the humanities in the last few years, at this point in postcolonial studies and globalization studies.
 
6. For a further component of operational constructivism, I extend the notion of responsibility to the pragmatism and ethics of social discourse (this is different from Luhmann's somewhat similar concept of operational constructivism especially in the comparative context). The important element of my postulate lies in the interconnection of (neo)pragmatism (i.e., operationalism and functionalism) and ethics, two notions usually (and wrongly) perceived in opposition to each other. As I suggested in some of my previous publications, in the last two decades also Niklas Luhmann's social systems theory influenced the debate of and about constructivists as well as the study of literature (see, for example, Gehrke; articles in response to Gehrke's arguments are available in the Deutsche Vierteljahresschrift für Literaturwissenschaft und Geistesgeschichte with articles by scholars associated with the University of Siegen Institute for Empirical Literature and Media Research. In the corpus of constructivism it is acknowledged that affinities exists between it and pragmatism (see, e.g., Kramaschki 1992, 225) but not positivism. However, I would suggest that the operational and functional perspective of constructivism and even more so of the systemic and empirical approach to culture and literature comes about from a different base. As Pasternack correctly surmizes, "the methodological postulates with those of epistemological and ontological ones are built on correlations which cannot simply explained by pragmatic definitions" (63). Rather, the difference is to be found in the parameters of constructivism as explained by Schmidt in the dichotomy of "reality" and "actuality." In other words, the aspect of operationalism and functionalism of constructivism is based in the understanding of self-referential systems theory and the resulting methodological postulates applied in the systemic and empirical approach to culture and literature.
 
7. In addition to the above suggested parameters of constructivism, one in my opinion crucial aspect should be mentioned: this is the ethical dimension of constructivism. Here, Niklas Luhmann's works are influential (see Kramaschki 1995, 259-60). The tenets of constructivism include the postulate of social responsibility in that it negates the scientist's indifference towards results of research (Kramaschki 1995, 260). But this responsibility is not a simple response to moralistic demands in a traditional sense. Science and in general cognitive areas of human interaction are rational, when they operate without wrongly applied operational coherence (see Maturana in Kramaschki 1995, 266). This implies that responsibility and ethics are irrelevant and Humberto Maturana's proposition that science as a cognitive area of activity is absolved of validation (wertfrei) is an area of further investigation. This is the more important as in the systemic and empirical approach the perspective of social responsibility and the relevance of the study of literature and culture is a built-in factor (see Tötösy 1998; nota bene: I am referring to the study of literature and culture and not to literature and culture: the social relevance of literature and culture per se is assumed beforehand while the study of literature and culture is not assumed as widely as socially relevant). As far as constructivism is concerned, its ethical dimension is self evident: "from a Constructivist point of view it is exactly that holistic understanding offered that "in the context of Pieper pluralism is considered, from a pistemologico-anthropological point of view, not only as more applicable but also as ethical pluralism as the object of individual and social reality constructs" (Kramaschki 1995, 271; see also Foerster 1993).
 
8. Constructivism and its varieties are, arguably, influencing not only the current philosophical scene in Germany and Austria (and to some extent in the US) but they are an important factor, I postulate, in the development of an increasingly influential theoretical framework and methodology for the study of literature and culture. It is an important area to investigate because it connects and draws on a number of disciplines and fields traditionally not in touch with each other. For example, systems theories, neuroscience and neurophenomenology, autopoiesis (theory of living organization), cognitive science, and aspects of literature and culture linked together are areas of investigation which appear to be exciting avenues for a development in literary and cultural studies. At the same time, constructivism is not a homogeneous epistemological framework. On the current landscape of philosophy there are several varieties of constructivism. For an introduction, perhaps the most important point of departure may be to clarify taxonomical points. In the case of constructivism this is obviously an important task, particularly because of the use and history of the term with reference to Russian constructivism in art: It is my experience that often scholars in departments of English when “constructivism” is mentioned, the immediate reference is to "Russian constructivism" (see, for example, Harkins 237), thus indicating a misunderstanding, clearly.

9. In addition to Radical Constructivism which is perhaps the best known variety of the notion, there are several variants of constructivism including Social Constructivism (e.g., Berger; Luckmann), Cognitive Constructivism (e.g., Segers); Empirical Constructivism (e.g., Schmidt); the "Erlangen" Constructivism; and the various Constructivisms in Art History (e.g., Harkins; Zitterbarth) and Mathematics (e.g., Knorr-Cetina) (see also Schmidt, 1994b). In addition to these already established kinds of constructivism I would like to add my own notion of a constructivist framework and methodology, one which I define as operational constructivism. For operational constructivism I take Peter Hejl's notion of culture: culture is neither autonomous nor is it variedly linked to other domains of human activity and thought but that it may be analysed by a model of layered bases, a composite: the biological (cognitive, neuroscientific, etc.) understood as a broader concept including social and cultural layers (see, e.g., Hejl 22728). This constructivist understanding of communicative action as culture allows for the study and analysis of the literary text, an interwoven process of literary and extra-literary factors thus the notion of the literary system. However, while in this definition the notion of "operational" refers to the large and system-dependent composite of communicative action as culture as explained by such as Hejl and Schmidt, I am extending the notion of operationalism also to the notion of how to study literature and culture. And for this approach, see my proposal of a comparative cultural studies below.

10. Here are some selected definitions of constructivism as a school of thought in general and radical constructivism as a subschool relevant to the constructivism that forms the background for a comparative cultural studies:
    10.1 "Constructivism relinquishes the postulate that knowledge must be 'true' in the depiction of objective reality. Instead, Constructivism suggests that knowledge is a viability as far as it responds to the individual's world of experience" (Glasersfeld 1992, 30).

    10.2 "Cognitive Constructivism" is an alternate term containing the implication that proponents of constructivism and radical constructivism benefit(ted) from knowledge gained in cognitive science. To signal this added perspective, Rien T. Segers suggested the alternative designation as "cognitive constructivism" (1994). The added perspective of Cognitive Science and Neuroscience (Neuro-epistemology, Neuro-philosophy) is important, in particular, in areas of study concerning the processes of reading (see, e.g, Miall).
    10.3 "Radical Constructivism ... is an unconventional approach to the problem of knowledge and knowing. It starts from the assumption that knowledge, no matter how it is defined, is in the hands of persons, and that the thinking subject has no alternative but to construct what he or she knows on the basis of his or her own experience. What we make of experience constitutes the only world we consciously live in. It can be sorted into many kinds, such as things, self, others, and so on. But all kinds of experience are essentially subjective, and though I may find reasons to believe that my experience may not be unlike yours, I have no way of knowing that it is the same. The experience and interpretation of language are no exception" (Glasersfeld, see <http://www.oikos.org/radcom.htm>).
    10.4 "The metatheory known as constructivism, which has been developing over the years, has become particularly influential in the latter half of the twentieth century. What distinguishes constructivists from people with other orientations is an emphasis on the generative, organizational, and selective nature of human perception, understanding, and memory -- the theoretical 'building' metaphor guiding thought and inquiries. Constructivists view people as constructive agents and view the phenomenon of interest (meaning or knowledge) as built instead of passively 'received' by people whose ways of knowing, seeing, understanding, and valuing influence what is known, seen, understood, and valued. Attention goes to how these ways are acquired and manifested. Constructivism takes different forms, which include cognitive-developmental constructivism or constructionism, personal construct theory, radical constructivism, social constructivism and collaborative constructivism. These forms cut across various areas of inquiry: psychological studies (social psychology, cognitive psychology, clinical psychology, and developmental psychology), history, educational studies, rhetorical and literary studies, and socio-cultural studies in anthropology and sociology" (Spivey 34).
    10.5 "Operational constructivism" may be considered as variant of cognitive constructivism. One of its main components is the ethical dimension by attention to the real possibilities of the individual within his/her social and physical environment. Operational constructivism is a program of how to study literature and culture based on epistemological, systemic, and empirical tenets as postulated in the systemic and empirical approach to literature. Culture and literature, considered as a subsystem of culture occurs and functions in a soft, semi-permeable, and self-referential system of human and social interaction characterized by (cognitive) aesthetic and polyvalence conventions. Operational constructivism as an epistemological foundation and as a program for the study of culture and literature prescribes that research and study of culture and literature should be performed in an operational and functional mode. Generally speaking, the postulates of Operational Constructivism are based on the work of Niklas Luhmann, Itamar Even-Zohar, Siegfried J. Schmidt, and Pierre Bourdieu (see in detail in Tötösy 1998).
 
11. It is the last definition and that I use as the background of my understanding and use of constructivism, in itself a background in and for the study of literature and culture defined as the systemic and empirical approach and employed for the framework of a comparative cultural studies. Next, I will briefly discuss a further composite factor of my approach for the study of literature and culture as based in constructivism, namely the Empirical Science of Literature (Empirische Literaturwissenschaft) and systemic approaches. The origins of the systemic approach can be traced to structuralism, the sociology of literature, and Russian Formalism. Structuralism in particular has influenced via F. de Saussure and the Russian Formalists a variety of disciplines such as philosophy, ethnology, anthropology, psychoanalysis, and sociology with proponents such as Lévi-Strauss, Lacan, Lyotard, Foucault, Goldmann, Bourdieu, Barthes, etc. The specific relationship between structuralism and the systemic approaches in general is often not clear. However, structuralism via the Russian Formalists and the Prague School has been a confessed departure for the polysystem theory (see, e.g., EvenZohar). In the development of similar systemic theoretical frameworks such as the Empirische Literaturwissenschaft (Schmidt; for a history of the school see Viehoff), the l'institution littéraire (Jacques Dubois), and the champ littéraire concept of Pierre Bourdieu (but: there are others, see Tötösy 1998), this is much more indirect, and other disciplines, such as the sociology of literature and theories of communication and media studies, predominate as conceptual sources. As I discussed above, in philosophy (constructivism and radical constructivism) too, there is increasing discussion about the notion of system (see, for example, Krohn 1992).
12. Generally speaking, systemic and institutional theories of literature, although borrowing from a range of disciplines such as mathematics, biology, and physics, and other theories from the Humanities and Social Sciences, as well as other frameworks for the study of literature, emanate mainly from Sociology (in particular Niklas Luhmann and Talcott Parsons), the sociology of literature, and theories of communication (see, for example, Corner and Hawthorne). In this context, it should be noted that the systemic approach to literature, in general, refers to a micro structure although it could also be understood in the context of literature as a macro structure.

A Preliminary Framework of Comparative Cultural Studies

13. Based on the above briefly outlined background of constructivism and the tenets of the systemic and empirical approach to literature and culture, I propose a basic framework designated as “comparative cultural studies” in the form of ten principles as follows. The ten principles below represent the basic tenets and ideas of the framework and they are intended to be developed into a full-fledged framework with examples of application. For now, the principles represent a basis for discussion and a clear statement without lengthy descriptive argumentation. The principles of a comparative cultural studies presented here are – at least in my opinion – innovative precisely because curiously enough, the notion of cultural studies in most cases lacks a comparative, that is, international and pluralistic range and depth. While it is obvious that the framework of comparative cultural studies could be presented and applied without tenets of constructivism, it is essential that the argumentation of the base of the framework be stated. In other words, comparative cultural studies -- similar to comparative literature -- is a framework that is put together by borrowings from a variety of approaches, sources, methods, etc.: it a composite approach. At the same time, the attentive reader will be able to discern in many if not all of the proposed principles the constructivist background.

    13.1 The First General Principle of comparative cultural studies is the postulate that in and of the study, pedagogy, and research of culture -- culture is defined as all human activity resulting in artistic production -- it is not the "what" but rather the "how" that is of importance. This principle follows the constructivist tenet of attention to the "how" and process. To "compare" does not -- and must not -- imply a hierarchy: in the comparative mode of investigation and analysis a matter studied is not "better" than another. This means -- among other things as listed below -- that it is method that is of crucial importance in comparative cultural studies in particular and, consequently, in the study of literature and culture as a whole.
    13.2 The Second General Principle of comparative cultural studies is the theoretical as well as methodological postulate to move and to dialogue between cultures, languages, literatures, and disciplines. This is a crucial aspect of the framework, the approach as a whole, and its methodology. In other words, attention to other cultures -- that is, the comparative perspective -- is a basic and founding element and factor of the framework. The claim of emotional and intellectual primacy and subsequent institutional power of national cultures is untenable in this perspective. In turn, the built-in notions of exclusion and self-referentiality of single culture study and their result of rigidly defined disciplinary boundaries are notions against which comparative cultural studies offers an alternative as well as a parallel field of study. This inclusion extends to all Other, all marginal, minority, and peripheral and it encompasses both form and substance. However, attention must be paid of the "how" of any inclusionary approach, attestation, methodology, and ideology so as not to make the crucial mistake of a Eurocentric "universalization" and inclusion from a Eurocentric locus and point of view. A solution can only be dialogue, that is, inclusion.
    13.3 The Third General Principle of comparative cultural studies is the necessity for the scholar working in this field to acquire in-depth grounding in more than one language and culture as well as other disciplines before further in-depth study of theory and methodology. However, this principle creates structural and administrative problems on the institutional and pedagogical levels. For instance, how does one allow for development -- intellectually as well as institutionally -- from a focus on one national culture (exclusionary) towards the inclusionary and interdisciplinary principles of comparative cultural studies? The solution of designating comparative cultural studies as a postgraduate discipline only is problematic and counter-productive. Instead, the solution is the allowance for a parallelism in intellectual approach, institutional structure, and administrative practice.
    13.4 The Fourth General Principle of comparative cultural studies is its given focus to study culture in its parts (literature, arts, film, popular culture, theatre, the publishing industry, the history of the book as a cultural product, etc.) and as a whole in relation to other forms of human expression and activity and in relation to other disciplines in the humanities and social sciences (history, sociology, psychology, etc.). The obstacle here is that the attention to other fields of expression and other disciplines of study results in the lack of a clearly definable, recognizable, single-focussed, and major theoretical and methodological framework of comparative cultural studies. There is a problem of naming and designation exactly because of the multiple approach and parallelism. In turn, this lack of recognized and recognizable products results in the discipline's difficulties of marketing itself within the intermechanisms of intellectual recognition and institutional power.
    13.5 The Fifth General Principle of comparative cultural studies is its built-in special focus on English, based on its impact emanating from North American cultural studies which is, in turn, rooted in British cultural studies along with influences from French and German thought. This is a composite principle of approach and methodology. The focus on English as a means of communication and access to information should not be taken as Euro-American-centricity. In the Western hemisphere and in Europe but also in many other cultural (hemi)spheres, English has become the lingua franca of communication, scholarship, technology, business, industry, etc. This new global situation prescribes and inscribes that English gain increasing importance in scholarship and pedagogy, including the study of literature. The composite and parallel method here is that because comparative cultural studies is not self-referential and exclusionary; rather, the parallel use of English is effectively converted into a tool for and of communication in the study, pedagogy, and scholarship of literature. Thus, in comparative cultural studies the use of English should not represent any form of colonialism -- and if it does, one disregards it or fights it with English rather than by opposing English -- as follows from principles One to Three. And it should also be obvious that is the English speaker who is, in particular, in need of other languages.
    13.6 The Sixth General Principle of comparative cultural studies is its theoretical and methodological focus on evidence-based research and analysis. This principle is with reference to methodological requirements in the description of theoretical framework building and the selection of methodological approaches. From among the several evidence-based theoretical and methodological approaches available in literary theory, culture research, cultural anthropology, sociology, etc., the systemic and empirical approach to culture and the polysystem approach are perhaps the two most advantageous and precise frameworks and methodologies for comparative cultural studies. This does not mean that for a comparative cultural studies the proposal here entails the suggestion of a meta theory; rather, comparative cultural studies and its methodologies are implicitly and explicitly pluralistic. However, it appears that from the many possibilities of methodology, the proposed one is most advantageous.
    13.7 The Seventh General Principle of comparative cultural studies is its attention and insistence on methodology in interdisciplinary study (an umbrella term), with three main types of methodological precision: intra-disciplinarity (analysis and research within the disciplines in the humanities), multi-disciplinarity (analysis and research by one scholar employing any other discipline), and pluri-disciplinarity (analysis and research by team-work with participants from several disciplines). In the latter case, an obstacle is the general reluctance of literary and culture scholars to employ team-work for the study of literature. It should be noted that this principle is built-in in the framework and methodology of the systemic and empirical approach to culture.
    13.8 The Eighth General Principle of comparative cultural studies is its content against the contemporary paradox of globalization versus localization. There is a paradoxical development in place with regard to both global movements and intellectual approaches and their institutional representation. On the one hand, the globalization of technology, industry, and communication is actively pursued and implemented. But on the other hand the forces of exclusion as represented by local, racial, national, gender, disciplinary, etc., interests prevail in (too) many aspects. This localization can be seen in the institutional parameters of current cultural studies itself. Scholars in literature or various other disciplines producing work in cultural studies -- the intellectual as well as institutional carriers of the discipline -- appear to be appointed based on scholarship in a single area and this results in correspondingly lacking work. In other words, intellectual focus when in combination with institutional aims and objectives result, still, in the interest of single focus scholarship. For this to change toward the comparative cultural studies proposed here, a paradigm shift in the humanities will be necessary. Thus, the Eighth Principle represents the notion of working against the stream by promoting comparative cultural studies as a global and inclusive discipline of international humanities.
    13.9 The Ninth General Principle of comparative cultural studies is its claim on the vocational commitment of its practitioners. In other words, why study and work in comparative cultural studies? The reasons are the intellectual as well as pedagogical values this approach and discipline offers in order to implement the recognition and inclusion of the Other with and by commitment to the in-depth knowledge of several cultures (i.e., languages, literatures, etc.) as basic parameters. In consequence, the discipline of comparative cultural studies as proposed advances our knowledge by a multi-facetted approach based on scholarly rigour and multi-layered knowledge with precise methodology.
    13.10 The Tenth General Principle of comparative cultural studies is with regard to the troubled intellectual and institutional situation of the humanities in general. That is, the Tenth Principle is with reference to the politics of scholarship and the academe. We know that the humanities in general experience serious and debilitating institutional -- and, depending on one's stand, also intellectual -- difficulties and because of this the humanities in the general social and public discourse are becoming more and more marginalized (not the least by their own doing). It is in this context that the principles of a comparative cultural studies is proposed to at least to attempt to adjust the further marginalization and social irrelevance of the humanities.
 
14. Drawing together the above presented proposals toward a framework of a comparative cultural studies, here is a composite definition: Comparative cultural studies is a new field of study where the notion of comparative is merged with the field of cultural studies from the basic premises of the discipline of comparative literature, meaning that the study of culture and culture products -- including but not restricted to literature, communication, media, art, etc. -- is performed in a contextual and relational construction and with a plurality of methods and approaches, inter- and multi-disciplinarity, and, if and when required, including team work. In comparative cultural studies it is the processes of communicative action(s) in culture and the how of these processes that constitute the main objectives of research and study. However, comparative cultural studies does not exclude textual analysis proper or other established fields of study. In comparative cultural studies, ideally, the framework of and methodologies available in the systemic and empirical study of culture are favoured.
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