With on-line ordering capability $1500 per year
includes a link from any book or video review which advertiser carries
Exposure is determined more by ad placement than size. In an electronic medium, the size of an ad is determined by the size of the computer screen of the viewer. An ad with lots of information and many large images loads more slowly, and results in a longer scroll bar, not a greater initial impact. In this sense electronic advertising can be a great leveller, where small businesses compete equally with large corporations.
More important than size is the accessibility of an ad. The placement and number of links to an ad is critical in measuring ite exposure potential. When advertising in an electonic journal such as CM, a link from our Welcome page is more valuable than a link from an individual issues' Table of Contents, which is more valuable than a link from an individual review.
CM currently receives about 5000 hits per week on its Web site. We also email a text version of our magazine to subscribers on our Listserv. Our readers are primarily teachers and librarians, who in many cases make purchasing decisions for their institutions.
All advertising is full colour ( generally the 256 colour palette) for the World Wide Web, and text only for Listservs.
For information about our rates, or to place an ad e-mail
Copyright © 1995 the Manitoba Library Association. Reproduction for personal use is permitted only if this copyright notice is maintained. Any other reproduction is prohibited without permission.
Published by
The Manitoba Library Association
ISSN 1201-9364