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Information for AdvertisersAs an electronic publication, CM offers new and different forms of advertising, including e-mail and www links and advertising features linked to reviews of the same book.We have added a new feature 'On the Bookshelf' where publishers can place new titles. Books placed 'On the Bookshelf' will remain there for a year, linked from our key pages (such as this one). CM is a non-profit registered charitable organization that needs your support to continue. Please consider placing an ad with us.
CM Rate CardCM rates include the cost of designing and placing the ad on our Web site. We will prepare the HTML markup from text received in electronic format and include images received electronically or in hard copy.Annual Ad RateLink from CM Welcome page in 'our friends' sectionLink from each issue Table of Contents page $1000 per year
On the Bookshelf Ad RatePlacement of one book 'On the Bookshelf' $50.00 CDNor three books for $100.00 CDN Ad InformationThe structure of an ad in CM can take many forms. It can be:
BackgroundTraditional advertising rate cards assign rates based on such factors as:
Exposure is determined more by ad placement than size. In an electronic medium, the size of an ad is determined by the size of the computer screen of the viewer. An ad with lots of information and many large images loads more slowly, and results in a longer scroll bar, not a greater initial impact. In this sense electronic advertising can be a great leveller, where small businesses compete equally with large corporations. More important than size is the accessibility of an ad. The placement and number of links to an ad is critical in measuring ite exposure potential. When advertising in an electonic journal such as CM, a link from our Welcome page is more valuable than a link from an individual issues' Table of Contents, which is more valuable than a link from an individual review. CM currently receives about 5000 hits per week on its Web site. We also email a text version of our magazine to subscribers on our Listserv. Our readers are primarily teachers and librarians, who in many cases make purchasing decisions for their institutions. All advertising is full colour ( generally the 256 colour palette) for the World Wide Web, and text only for Listservs. For more information about our rates, or to place an ad e-mail cm@mts.net
Copyright © 1995 the Manitoba Library Association. Reproduction for personal use is permitted only if this copyright notice is maintained. Any other reproduction is prohibited without permission.
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