Knitty: Fall 2008

In 2008, we surveyed our readership with a clickable survey form online. We received more than 13,000 unique responses.

Please tell us what age group you belong to:	% response
under 18	2.1
19-29	25.4
30-39	26.9
40-49	20.5
50-59	17.9
60-69	6.4
70+	0.8

How long have you been reading Knitty?	% response
I just discovered it	1.8
Less than a year	12.5
1-2 years	36.9
3-5 years	41.5
Since the first issue [September 2002]	7.3

How often do you visit Knitty.com?	% response
daily	1.8
a few times a week	14.7
a few times a month	39.9
when the new issue and surprises are released	23.4
whenever I need inspiration or a new project or help with a technique	20.2

Do you visit the websites of Knitty advertisers?
Yes	84.4
No	15.6

Have you ever made a purchase from a Knitty advertiser?
Yes	47.9
No	52.1

Where do you purchase yarn?	[choose all that apply]
At yarn shops	94.3
From online shops	72.9
At fiber festivals	28.3
At big-box stores	35.8

Where do you get your knitting patterns from? 1 = the place you go most often for your knitting patterns; 7 = least.	[a lower number means a higher ranking]
Knitty.com	2.7
pattern books	3.2
print magazines	3.5
pattern leaflets	4.9
other online sources	3.2
independent online designers	4.7
I design them myself	5.1

Back to Knitty's Rate Card