ARCHIVED A Year of Review: Annual Report on the Government of Canada's Advertising 2002-2003

Table of Contents

• Message from the Minister
• Executive Summary
• Chapter 1: Advertising Overview
  • Overview
    • Why Does the Government of Canada Advertise?
    • Government of Canada Advertising Policies and Acts
    • Coordination
  • The Advertising Process
    • Process by Organization
    • The Government of Canada's Advertising Plan
    • The Six-Step Process for a Government Advertising Campaign
• Chapter 2: Advertising Renewal
  • Introduction to Renewal
    • Improving Communications with Canadians
    • Communication Activities Review
  • Advertising Renewal Process
    • Process
• Chapter 3: Advertising Activity
  • Summary of Campaigns
    • Spring 2003 Tax Filing Campaign
    • Smoking Cessation 2003
    • Canada Site Campaign
    • Canada Savings Bonds
    • Canada's Permanent Resident Card
    • Climate Change
  • Organizational Responsibilities
  • Expenditures by Organization
  • Advertising Agencies engaged by the Government of Canada
  • Investment by Media Type
• Chapter 4: The Road Ahead
  • Implementing the Government of Canada Advertising Renewal
  • Building Capacity
• An Invitation to Readers
• Appendix: Government of Canada Campaign Highlights and Results
  • Appendix - Spring 2003 Tax Filing Campaign
  • Appendix - Smoking Cessation 2003
  • Appendix - Canada Site Campaign
  • Appendix - Canada Savings Bonds
  • Appendix - Canada's Permanent Resident Card
  • Appendix - Climate Change

© Her Majesty the Queen in Right of Canada, represented by Communication Canada, 2003.

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