ARCHIVED A Year of Renewal: Annual Report on the Government of Canada's Advertising 2003-2004

Table of Contents

• Message from the Minister
• Executive Summary
• Chapter 1: Background
  • Overview
  • Advertising Renewal
  • Organizational Changes within the Government of Canada
  • November 2003 Report of the Auditor General of Canada to the House of Commons
  • Commission of Inquiry into the Sponsorship Program and Advertising Activities
• Chapter 2: Key Results
  • Building Capacity
  • Procurement of Advertising Services
  • Increased Value for Money
  • Increased Transparency and Accountability
  • Measures Taken in Response to the November 2003 Report of the Auditor General of Canada to the House of Commons
• Chapter 3: Advertising Activity
  • Summary of Campaigns
  • Expenditures by Organization
  • Suppliers Used by the Government of Canada
  • Media Placement by Type
  • Media Placement by Month
  • Contracts and ADV Numbers
• Chapter 4: The Road Ahead
  • Strengthening the Management of Government of Canada Advertising
  • Implementing Advertising Renewal
• An Invitation to Readers (Feedback)
• Appendix
  • Chronology of Government of Canada Advertising Renewal
  • List of Measures Taken in Response to the November 2003 Report of the Auditor General of Canada to the House of Commons
  • Campaign Highlights and Results
    • University of Life
    • Canadian Forces Recruitment
    • Smoking Cessation 2003-2004
    • Services for Children (National Child Benefit)
  • Advertising Standing Offers and Supply Arrangements

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