Appendix I—Government of Canada advertising process—2015 to 2016 Annual report on Government of Canada advertising activities
The Government of Canada advertising process involves many organizations. It is designed to ensure that advertising activities are well-managed and provide value for money. Each organization has specific responsibilities. Institutions are ultimately accountable for their advertising activities.
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This diagram has five bubbles stacked one on top of the other. The top bubble represents Cabinet's role in the advertising process. The next represents the Treasury Board's role, followed by the Government of Canada institutions and their role in the advertising process. The fourth bubble represents Privy Council Office's role then the last one at the bottom represents Public Works and Government Services' role. Roles and Responsibilities are as follows:
- The cabinet approves the Government of Canada advertising plan
- Treasury Board approves funding and sets policies and procedures
- Departments manage campaigns and report on results
- Privy Council Office develops the advertising plan and provides oversight throughout
- Public Works and Government Services awards advertising contracts, coordinates the implementation of campaigns and manages the Agency of record and Advertising technology provider
For more information on the advertising process and roles and responsibilities, please visit How it works.
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