2015 to 2016 at a glance—2015 to 2016 Annual report on Government of Canada advertising activities

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2015 to 2016 at a glance - Text version below the image.

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$42.2 million spent on advertising in 2015 to 2016.

38.6% spending decrease from last year.

2014 to 2015: $68.7 million

2013 to 2014: $75.2 million

Advertising was active 8 of the twelve months of the fiscal year.

49 out of 85 institutions advertised

132 digital media buys

51% spent on television; 34% spent on internet advertising; 15% print, radio, out-of-home.

Over 70 advertising campaigns, for example:

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