Appendices—16th Annual report on Government of Canada public opinion research activities
On this page
- Appendix I: Managing public opinion research activities in the Government of Canada
- Appendix II: Standing offers for public opinion research services
- Appendix III: Public opinion research-related laws, regulations and policies
Appendix I: Managing public opinion research activities in the Government of Canada
Image description
This image presents the stakeholder responsibilities for public opinion research. The image contains this information:
- departments are responsible for the management, research content and overall quality of the research produced
- Treasury Board Secretariat sets policies and oversees compliance
- Privy Council Office performs a central role in the leadership and strategic direction
- Department of Public Works and Government Services provides research advice and is the contracting authority
- Library and Archives of Canada makes public opinion research reports available to Canadians
- suppliers conduct the public opinion research studies and provide reports on the research findings
Appendix II: Standing offers for public opinion research services
Standing offers are an efficient way of creating an inventory of pre-qualified suppliers with which federal departments can quickly and easily obtain a contract to get their research projects up and running.
In 2015, the Department of Public Works and Government Services completed a multi-phased process involving consultation, request for offers, and bid evaluations, which concluded with the issuing of standing offers for 5 types of public opinion research services:
- fieldwork and data tabulation for online surveys (series A)
- fieldwork and data tabulation for telephone surveys (series B)
- qualitative research (series C)
- quantitative research (series D)
- qualitative and quantitative research (series E)
These standing offers are the result of an open and transparent competitive process designed to:
- encourage the participation of all types of public opinion research suppliers, including small, medium and large businesses, and joint ventures from various geographic locations
- ensure that the government has access to a broad range of subject matter expertise and research specializations with various target groups in Canada
- react to a rapidly changing technological environment, allowing for the use of a variety of research methodologies
- include custom qualitative research, quantitative research and a blend of both research approaches
These standing offers for public opinion research services are in effect until September 30, 2018, with the possibility of one-year extension periods up until the year 2021.
Fieldwork and data tabulation for online surveys (series A)
This standing offer for online surveys may be used for the following services: programming, pretesting, collecting data, tabulating data and providing pretest and end results.
Standing offer holders for series A:
Fieldwork and data tabulation for telephone surveys (series B)
This standing offer for telephone surveys may be used for the following services: programming, pretesting, interviewing, tabulating data and providing pretest and end results.
Standing offer holders for series B:
Qualitative research (series C)
This standing offer for qualitative research may be used for the following services: developing the research design, data collection, analyzing, presenting and reporting the results.
Qualitative methodologies such as dyads, triads or one-on-one interviews, focus groups and bulletin board groups may be used to meet the research objectives of specific projects.
Standing offer holders for series C:
Quantitative research (series D)
This standing offer for quantitative research may be used for the following services: developing the research design, data collection, analyzing, presenting and reporting the results.
Quantitative methodologies such as telephone or online surveys or any other methods, such as mail and in-person surveys, may be used to meet the research objectives of specific projects.
Standing offer holders for series D:
- Ekos Research Associates Inc.
- Environics Research Group Limited
- Forum Research Inc.
- Gregg, Kelly, Sullivan and Woolstencroft: The Strategic Counsel
- Léger Marketing
- Patterson, Langlois Consultants ad hoc recherche inc., Amanda Parriag, Sylvain Laroche, consultant inc., in joint venture
- Phoenix SPI
- Quorus Consulting Group Inc.
- The Earnscliffe Strategy Group Inc.
- TNS Canada Ltd.
Qualitative and quantitative research (series E)
This standing offer for a combination of qualitative and quantitative methods may be used for the following services: developing the research design, data collection, analyzing the results, presenting and reporting the results.
Both qualitative and quantitative methodologies may be used to meet the research objectives of specific projects.
Standing offer holders for series E:
- AC Nielsen Company of Canada
- Ekos Research Associates Inc.
- Environics Research Group Limited
- Gregg, Kelly, Sullivan and Woolstencroft: The Strategic Counsel
- Ipsos-Reid Corporation
- Léger Marketing
- Patterson, Langlois Consultants ad hoc recherche inc., Amanda Parriag, Sylvain Laroche, consultant inc., in joint venture
- Phoenix SPI
- Quorus Consulting Group Inc.
- The Earnscliffe Strategy Group Inc.
Appendix III: Public opinion research-related laws, regulations and policies
Laws and regulations
- Financial Administration Act prohibits verbal-only public opinion research reporting
- Library and Archives of Canada Act requires departments to provide written reports to Library and Archives Canada within six months of completion of data collection
- Public Opinion Research Contract Regulations standardizes the form and content of contracted public opinion research reports
Policies
- Common Services Policy identifies the Department of Public Works and Government Services as a mandatory common service organization for the coordination and contracting of public opinion research
- Contracting Policy requires departments to notify the Department of Public Works and Government Services when a public opinion research project may require a contract
- Policy on Communications and Federal Identity ensures that views and interests of the public are considered when government policies, programs, services and initiatives are developed
Directives and mandatory procedures
- Directive on the Management of Communications supports and facilitates implementation of the Policy on Communications and Federal Identity
- Appendix C: Mandatory Procedures for Public Opinion Research provides procedural rules for managing and coordinating public opinion research activities
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