ARCHIVED Renewal in Action: Annual Report on Government of Canada Advertising Activities 2004-2005

Table of Contents

• Message from the Minister
• Executive Summary
• Chapter 1 : Overview and Management Practices
  • Overview, Roles and Responsibilities
  • Management Practices
  • Meeting the Needs of Official Language Minority and Ethno-cultural Communities
• Chapter 2: Advertising Activity
  • Major Advertising Campaigns
  • Summary of Campaigns
  • Expenditures by Institution
  • Suppliers Contracted by the Government of Canada
  • Media Placements by Type June 1, 2004 - March 31, 2005
  • A Three-year View
    • Advertising Expenditures by Fiscal Year
    • Media Placements by Type 2002-2003 to 2004-2005
    • Expenditures in Official Language Minority and Ethnic Media and Percentage of Total Media Expenditures
• An Invitation to Readers
• Appendix
  • Campaign Highlights and Results
    • Canada Savings Bonds (Finance Canada, Canada Investment and Savings
    • One-Tonne Challenge (Natural Resources Canada and Environment Canada)
    • E-Services Pilot (Public Works and Government Services Canada)
• Glossary

© Her Majesty the Queen in Right of Canada, represented by the Minister of Public Works and Government Services Canada, 2005

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