ARCHIVED Honouring Our Commitment - Annual Report on Government of Canada Advertising Activities 2007-2008

Table of Contents

• Message from the Minister
• About the Report
• Chapter 1: The Management of Government of Canada Advertising
  • A Commitment to Communicate
  • Benefits to Canadians
  • The Priorities of the Government
  • A Commitment to Open, Fair and Transparent Procurement
  • A Commitment to Transparency
  • A Commitment to Continuous Improvement Through Learning
  • A Commitment to Better Project Management
• Chapter 2: Advertising Activity within the Government of Canada
  • Expenditures in Summary
  • Advertising Campaigns
  • Public Notices
  • Media Placements by Type
• Chapter 3: Featured Campaigns
  • Award-Winning Campaigns
  • Healthy Canadians–Healthy Pregnancy
  • A Safe and Secure Canada–72 hours–Is your family prepared?
  • A Safe and Secure Canada–Traveller's Biosecurity Campaign
  • Government of Canada–National Campaigns for 2007-2008
• Appendices
  • Appendix I: 2007-2008 Advertising Campaigns Undertaken in Support of Government of Canada Priorities
  • Appendix II: How Advertising is Managed in the Government of Canada
  • Appendix III: Glossary
• An Invitation to Readers

© Her Majesty the Queen in Right of Canada, represented by the Minister of Public Works and Government Services, 2009

This publication may be reproduced for personal or internal use only without permission provided the source is fully acknowledged. However, multiple-copy reproduction of this publication in whole or in part for purposes of resale or redistribution requires the prior written permission from the Minister of Public Works and Government Services, Ottawa, Ontario, K1A 0S5 or copyright.droitdauteur@tpsgc-pwgsc.gc.ca.