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Website traffic and visitor satisfaction

• Number of website visits and page views
• Visitor satisfaction with the website
• Frequency of visits to the website

Statistics Canada conducts a visitor evaluation survey of its website regularly. The purpose of the survey is to ensure that the design and content of the website stay in step with visitors’ changing needs. The following information illustrates the increasing use of the website and provides some key findings from the survey.

Number of website visits and page views

The number of visits and the total number of pages viewed by visitors have increased every year since the launch of the Statistics Canada website in 1997/1998.

In 2006/2007, the site registered nearly 20 million visits and almost 148 million page views (daily averages exceeding 50,000 visits and 400,000 page views).

Visitor satisfaction with the website

On every website evaluation survey conducted since 1999, 70% or more of respondents indicated that they were satisfied or very satisfied with the site.

Number of respondents:
1999: 1,682 2001: 2,207 2002: 3,224 2003: 3,467 2004: 6,245 2005: 4,790 2007: 2,178

Frequency of visits to the website

In 2007, 47% of respondents indicated that they had made 10 or more visits to the site over the six months prior to the survey, the highest percentage of frequent visitors ever recorded by the survey. Overall, 58% of respondents indicated they had visited the site six or more times.

Number of respondents:
1999: 1,682 2001: 2,207 2002: 3,224 2003: 3,467 2004: 6,245 2005: 4,790 2007: 2,178