TDR
Profile: Tightrope Books
by Katelynn Schoop
I first met Halli Villegas at Humber
College as part of the book publishing program. We had heard from many,
many people representing large, multinational publishers and small
presses alike, leading to a sense of sheer exhaustion. It was a lot of
information. I distinctly remember Halli’s enthusiasm and intense
sense of determination around developing a successful and intellectually
relevant press.
http://tightropebooks.com/
[October 2008]
*
Katelynn Schoop: Could you give some
idea of Tightrope's day-to-day operations? The mundane stuff, like how
one person manages to operate a small press solo, and if you spend 85%
of your time writing grant applications instead of doing the fun things.
Halli Villegas:
Although I started Tightrope Books without a business partner it couldn’t
exist without the support of many people, including the authors. Because
of this I don’t really consider it a solo operation. I have associate
fiction editors, and a poetry editor. On different manuscripts I work
with different substantive and copy editors, and I have worked with a
variety of designers and artists on the books. I now have a publicist
who works part time for Tightrope. I’ve also been luck enough to be
mentored by writers and publishing professionals that I really admire.
KS: What about your editorial process?
Your website notes that you only publish 4 books a year - do you oversee
the editorial work on all titles or is this divided among staff?
HV:
I see my role as a sort of air traffic controller or quality control. I
believe in choosing the best people to do the job and letting them have
sovereignty over their role, trusting that the creativity and capability
I recognize in them will be brought to the work we are doing together. I
take care of the business side and to a certain extent dictate the
aesthetic. I guess that’s what I consider the fun part —seeing what
a group of creative people can come up with when they are given a
framework and the support needed to realize a project.
We are now doing about six books a year
and I edit very few of them. There are a lot of good editors out there
who need the work and often authors have people they like to work with.
I don’t want or need my name on every book. Sometimes the author will
want to work with me because we have done another project together, or
they think I will be the best person for the job. I love to edit, but I
have to put my time into thinking about selling and promoting the books
and writers, and taking Tightrope to the next level.
KS: Tightrope's publishing mandate
seems pretty specific - do you find it difficult to adhere to this
criteria? I imagine it would be difficult to tread the line between
cultivating a niche and developing a large readership (without losing
sight of your initial objectives for the press).
HV: Tightrope’s
earliest mandate was to be subversive and urban, and multi-arts. I
wanted to subvert any preconceived expectations of what a Tightrope Book
might be. But it is being applied to individual titles instead of to the
list as a whole— people say, "What’s subversive about Fraser
Sutherland? Or about ghost stories?" I see something subversive in
publishing Fraser alongside someone like Stacey May Fowles and saying
that they both have relevance to Tightrope’s audience, or in treating
genre fiction like serious literature. I’m not interested in
"traditional subversiveness", like de Sade or Tropic of
Cancer. Subversive doesn’t really work in the mandate in that sense.
The mandate also grew to include being
writer-centric, since that is an important part our mission. I want the
writers to have as enjoyable an experience as you can when your art
bumps up against commerce.
Mandates are tricky things. I think
they have to be flexible to actually work In the long run our aesthetic
shapes the list and as a group of curious, eclectic individuals that
aesthetic is constantly growing and changing.
KS: What are your thoughts on the
Canadian publishing industry's support for small presses (in terms of
both the structure of the industry, and the kind of people involved)?
Where would you place Tightrope in relation to other Canadian presses?
HV: Coming
from the US where support for small presses is just not in place, I
think of Canadian publishers as lucky in many respects. Having said that
the longer I am in the business the more changes I see in the criteria
for government support. It’s becoming more and more difficult for
small presses to continue. If you start from the idea that support for
the publishing industry is an absolute, then you can see why so many
presses are feeling that the system is letting them down. Presses are
being held accountable as businesses in the current government, but the
sales outlets have been shut down with the closing of so many
independent bookstores and the buying policies of Chapters and Indigo. I
think that there should be an emphasis in the granting agencies on
programs to help publishers develop alternate sales strategies such as
selling through the web, more money for developing strong
marketing/publicity plans, and being able to hire the manpower to see
them through. We need support for groups like LPG in order to increase
international sales through international rights sales, distribution in
the US and UK, and supporting sales reps in these territories. Instead
publishers are penalized for not being able to sell in the current
traditional channels without being given the tools or the opportunity to
begin to explore new options.
KS: Your book designs are quite snazzy.
How do you understand the relationship of the cover to the book?
HV: Since
I do have a tendency to judge a book by its cover, it’s important to
me that the book cover and size entice a reader to pick it up and glance
through it. The cover becomes an important signal to what is inside the
book, what the author is about in terms of style, and how to approach a
book. At the level of independent press we don’t have a lot of sell
quotes for covers so that doesn’t really become an issue, and in fact
makes it even more important that the book attract with its design.
Often independent press books have beautiful covers with fabulous
papers, but they put an average reader off as they look too precious, or
esoteric. If you’re looking for a wider readership then you have to
strike a balance between being beautiful and being approachable. That’s
what we think about when we design our books at Tightrope.
KS: You've been pretty active in the
literary community with Tightrope - has this helped to develop a
presence for the press? Have you found that creating a presence in the
literary community versus the general public requires different
approaches, marketing- and publicity-wise?
HV: I
would say that I have been extremely fortunate in the ongoing support
and positive response to Tightrope books in the literary community. From
the beginning one of the things I have tried to do with my own time and
with Tightrope is to support not just my own writers and projects, but
writers from other presses and projects that other writers or literary
groups are doing. I have given advice to other presses that were
starting up, done pro-bono grant writing, donated books to and sponsored
other literary events, arranged readings for writers, and in general
helped make connections between people. I don’t have a personal blog
or website where I blow my own horn and say, "Hey look at all the
great things Tightrope and I are doing. Now support me." I don’t
believe in that. I just believe in doing what needs to be done.
On the corporate side I was recently
told by a publicist from a large press that its time for me to become
the face of the press. This is very hard for me; I don’t even host
Tightrope launches. But if this is what has to be done in order to reach
general audiences I’ll do it because that is what we want for our
writers.
KS: What are you up to now?
HV: The
big project for Tightrope right now is the yearly anthology The Best
Canadian Poetry in English. This first year it is guest edited by
Stephanie Bolster, along with advisory editor Molly Peacock who will
stay on with the series. I have brought on a managing editor to work as
a liason with the fifty poets who were selected from last year’s
literary journals. For this book alone I have had guidance from David
Lehman, Debbie De Groot at Mesiner, De Groot & Associates, Marilyn
Beiderman at M&S and Kevin Hanson at Simon & Schuster. To me
this project sums up a lot of what Tightrope Books is about. It has
brought together talents from across the writing community, will open up
Canadian Poetry to a much wider audience by contextualizing it on a
yearly basis, will promote the literary magazines that are represented,
will bring another source of recognition to the 100 poets included. We
hope to have readings and launches across Canada, as well as in,
Toronto, New York and London.
Celebration and excitement about
writing. Put simply, that’s what Tightrope is about. |