ANNOUNCEMENT

Projects Funded under the 2003-2006
Requests for Proposals
National HIV/AIDS Community-based Social Marketing Fund

Health Canada's HIV/AIDS Policy, Coordination and Programs Division is pleased to announce that the following proposals have been approved for financial support under the National HIV/AIDS Community-based Social Marketing Fund.

AIDS Vancouver
" Assumptions - How do you know what you know?"
Vancouver, British Columbia

AIDS Vancouver will develop and implement a national community-based social marketing campaign to reinvigorate HIV/AIDS prevention for Canadian gay men and reduce the number of new HIV infections in this population.

The objective of the campaign is to reduce the incidence of unprotected anal intercourse with partners whose status is unknown by challenging gay men to reconsider their assumptions about the serostatus of their partners. Activities planned for the three-year campaign are based on a proven campaign from San Francisco that will be adapted to the Canadian cultural context with direction from a national advisory committee.

The campaign will involve at least six urban centres with targeted local campaigns. It will include print materials, public service announcements, a website, chat lines, and a public relations campaign. The campaign will be delivered through community press and local venues, such as bars, bathhouses, clubs, community centres and campuses.

Canadian Public Health Association
" Anytime. Anywhere. Anyone. HIV/AIDS Doesn't Discriminate: HIV/AIDS-related Stigma and Discrimination Social Marketing Campaign"
Ottawa, Ontario

The Canadian Public Health Association will develop, implement and evaluate a three-year national bilingual community-implemented social marketing campaign targeted to the general public. The awareness campaign is intended to reduce societal stigma and discrimination against people living with or at risk of HIV/AIDS.

Activities planned for the three-year campaign include the developing and disseminating HIV/AIDS materials, such as posters, post cards, fact sheets, condom holders and bookmarks. The Community Activity Guide will be updated, a series of newsletter articles produced and public service announcements developed to support local activities.

National HIV/AIDS Community-based Social Marketing Fund

The goal of the National HIV/AIDS Community-based Social Marketing Fund under the National HIV/AIDS Awareness Strategy is to support the development and implementation of national community-based social marketing campaigns. The goals of these campaigns are to increase awareness and reduce the negative impact of HIV/AIDS for target audiences identified by the National Steering Committee on HIV/AIDS AwarenessThe National HIV/AIDS Community-based Social Marketing Fund provides up to $300,000 per fiscal year for all funded projects. Projects receiving funds under this request for proposals can operate until March 31, 2006.

If you have any questions, please contact Patti Murphy by telephone at (613)954-8639 or email at patti_murphy@hc-sc.gc.ca