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Funding and Promotion

As public library budgets everywhere are shrinking, getting funding for an Internet connection or a library Web site from your board may be more difficult than anticipated. Some of these sites may help you find money or resources to get connected; others provide ammunition for raising awareness of and support for libraries and public access in your community.


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Why Libraries?

Libraries as Instruments of Information Policy
With sweeping changes in the way Canadians seek and use information in recent years, public libraries have been on a quest to stake a claim in the information society. In addition, Industry Canada has named public libraries as vehicles for its 'Connecting Canadians' initiative. This paper reports the results of an analysis of public libraries’ responses to these imposed roles.
Citizens First 2000
The Institute of Public Administration of Canada surveyed Canadians on their attitudes towards service delivery by both public and private institutions. Canadians rate public libraries as one of the best performing public or private institutions, surpassed only by fire departments. Perceptions of library service were even higher if the respondent had visited one within the past year. Both the full report and a summary are available in PDF format.

The report is a sequel to one done in 1998 by the federal government's Canadian Centre for Management Development, which found equally high ratings of public library services.
Privacy, Access and the Shifting Marketplace
Preliminary results from this survey, performed by Ekos Research Associates for Industry Canada, show that Canadians choose libraries for public Internet access. 45% of the respondents said that they had used the Internet in a library, second only to schools. Even more encouraging, in answer to the question "Where would you be most likely to use the Internet if you could go to a public place and get access?", 53% of respondents without home access chose the library (as compared to 10% who chose school, 6% who chose Internet café, 3% who chose community centre, 3% who chose government office, 3% who chose shopping mall, and 3% who chose other).
The Future's in the Balance
"The Future's in the Balance: A Toolkit for Libraries and Communities in the Digital Age" is published by the Benton Foundation, which works to realize the social benefits made possible by the public interest use of communications. This toolkit is part of a program of communications research designed to help libraries more effectively galvanize public support for their leadership in the digital age. More reports are available on line from the Foundation's Virtual Library.
Canadians, Public Libraries and the Information Highway
This survey, a part of Ekos Associates' Information Highway and the Canadian Communications Household project, shows how Canadians support public library services and libraries' role in providing access to the Information Highway.
Dividends: The Value of Public Libraries in Canada
Prepared by the Book and Periodical Council of Canada, this document "is intended to serve as a nation-wide reference tool for those advocating and planning for the continuation of strong library services .... It outlines the many areas in which public libraries play a vital role in Canada." Friends of the Hamilton Public Library has prepared a web page with Hamiltonians' comments and opinions (no longer available) on the conclusions of this report.
Community Networking and Access Initiatives in Canada
Prepared by Andrew Reddick and available from the Public Interest Advocacy Centre (PIAC), this report analyses the communication and information needs of Canadians, identifies the emerging communication class divisions of Information Highway access, and, based on a review and analysis of community networks, Community Access sites and related initiatives, proposes a series of recommendations to address Canadians' communication and information needs. Addresses the role that libraries play in maintaining community networks. To obtain a copy (121 pages, $15) call 613-562-4002 or email piac@web.net.
Public Attitudes Towards Education
This bi-annual survey conducted by OISE and the University of Toronto includes a chapter on the value of public libraries. Copies of the 1996 survey are available from Stan Squires at the Ontario Ministry of Citizenship, Culture and Recreation, 416-314-7632, or stan.squires@mczcr.gov.on.ca.
Internet Costs and Cost Models for Public Libraries
An "effort to define and describe typical costs related to public library Internet connectivity and related services." Includes actual worksheets that you can print out in order to project costs. Although written for the American public library system, much of the information is applicable to Canadian libraries.
Libraries for the Future
A U.S. library advocacy group. The principles of their argument are just as true for Canadian libraries, however.
LibraryNet Concept Paper
Written to describe LibraryNet and its mission, this paper also contains a concise summary of the reasons why Canadian public libraries are the most logical places for public access to the information highway.

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Funding Sources

CAP: Canada's Community Access Program
CAP is an Industry Canada-funded program designed to help residents and businesses in small and rural communities have the same access to the opportunities offered by the information highway as those in larger urban centres. Assistance of up to $30,000 is available to help cover the costs of equipment, connections, staff, training and technical support. Not-for-profit organizations, such as libraries or schools, can apply on behalf of their community -- information on submitting a proposal is available at this site.
Computers for Schools and Libraries
An initiative co-sponsored by Industry Canada and the private sector which "recycles" surplus computer equipment and software. Donated equipment is tested, refurbished and then given to Canadian schools and public libraries. Guidelines and eligibility criteria for applications are available at this site.
Gates Library Initiative
A creation of Microsoft founder Bill Gates, dedicated to "working with underserved U.S. and Canadian public libraries in low-income areas to provide the hardware and software required for community access to digital information," as well as training for library staff. Grant-making guidelines and criteria are available online, as well as a list of funded libraries.
How To Make Money with Your Web Site
A practical guide for libraries interested in fundraising opportunities on the Internet. The site is a response to the growing demand from librarians to know more about affiliate and other revenue-generating programs on the web.
SchoolNet/LibraryNet Youth Employment Initiative
Through Industry Canada's LibraryNet, public libraries are eligible to apply for funding to hire youth under the SchoolNet Youth Initiative (YI) for up to 16 weeks to work on projects that promote the use of information and communications technology (ICT) in public libraries. In the past, libraries have used LibraryNet funds to digitize local content, provide public Internet training, develop web sites, and prepare for electronic delivery of federal government information and services. Libraries are required to match Industry Canada's contribution with cash or in-kind funding, which can be allotted towards topping up salaries or for paying the administrative costs of training and supervising the youth employee. To be eligible, the youth must be unemployed or underemployed and fall between the ages of 15 and 30, and be post-secondary graduates or have demonstrated some post-secondary education.

For more information, or to submit a proposal, please contact:
LibraryNet/ReseauBiblio
Industry Canada/Industrie Canada
Room 230B, 2nd Floor, Section A, South Tower
365 Laurier Avenue West
Ottawa, Ontario
K1A 0C8
Email: ln-rb@ic.gc.ca

..last modified: 2003.09.15 important notices..
Archived by Library and Archives Canada / Archivé par Bibliothèque et archives Canada. 20-10-2004.