Melissa Aronczyk’s interest in nation branding grew out of both personal and professional experience. From 1998 to 2003 she worked in the creative department of a Canadian advertising agency, developing campaigns for tourism promotion. Since moving to New York in 2003, she has worked as a stringer for the Toronto Star, as a researcher with the Canadian Consulate General in New York and as an editor with the Social Science Research Council. Her articles on cultural branding have appeared in the Toronto Star, Maisonneuve, the International Journal of Communication, and in a collected volume edited by Craig Calhoun and Richard Sennett, Practicing Culture. She is currently completing her PhD on nation branding, cultural policy, and national identity in the Department of Media, Culture, and Communication at New York University, where she also teaches undergraduate courses on promotional culture, communications, and advertising.
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