The Symposium on the Role of the Arts and Culture in Public Diplomacy held by the CCA on November 22, 2007, clearly demonstrated a consensus among the art and culture sector concerning the importance of international activities for Canadian artists. How to best achieve this goal was, and remains, the main point of discussion. Many delegates at the Symposium stressed the need for better coordination between the various players in this field, the importance of maintaining strong networks world-wide, and the necessity to take advantage of new technology. How should Canada use its resources to foster the internationalization of its artists?  

During the last decade, a number of countries have adopted the concept of Nation Branding to control their image. Is this a valuable approach? Is this what the US government is trying to achieve through its renewed interest in cultural diplomacy? Panelists will discuss new perspectives and new models for spreading Canadian culture abroad.