CAB-Leadership Through Public Service




	April 7, 2010 Broadcasting Notice of Public Hearing CRTC 2009-661 -- Review of Community Television Policy Framework

Leadership Through Public Service > Leaders in their Communities

Leadership Through Public Service

	Newcap Creates PSAs, and News Items to Promote 60^th Anniversary of the UN Declaration of Human Rights Mike Keller was so inspired by a few words in a letter to his employer, Newcap Broadcasting, that he convinced management to support the creation of PSAs and TV items to explain the importance of marking December 10, 2008 as the 60^th anniversary of the passage of the human rights declaration. The letter, from the Canadian Human Rights Commission, said the declaration recognizes “human rights as the foundation of peace, justice, and freedom in the world.” Newcap worked with the Commission to produce two PSAs that aired this week, with each of the company’s 70 radio stations providing airtime at no charge. The company’s two Alberta TV stations produced news items which aired on December 10, and many of the radio and TV facilities will be displaying copies of the Canadian Charter of Rights. Mr. Keller concludes that, “We live in a great country and in our business, I feel we have a responsibility to reinforce that whenever we can.”
	RockDétente Network Raises Millions for Breakfast Clubs Astral’s RockDétente stations across Quebec – including station staff and on-air personnel, special guests and audience members – have raised $2.75 million in support of the Club des petits déjeuners du Québec, a network of breakfast clubs that ensure school children start each day with a full stomach and ready to learn. This is the ninth « Grand Radiodon » organized by the RockDétente network, with participating stations located in Montreal, Quebec City, Ottawa/Gatineau, Estrie, Mauricie, Saguenay-Lac-Saint-Jean, Rimouski and Amqui. Last year, the club’s 3,000 volunteers served 2.1 million breakfasts to more than 15,000 children attending 225 Quebec schools. To read the news release, available only in French, click here.
	CAB Members Lead Hospital Fundraiser Bruyère Continuing Care’s fifth annual 580 CFRA Hope, Spirit and Dignity Radiothon event takes place today, raising money for renovating the Geriatric Day Hospital, refurbishing the rehabilitation unit, and programs at the Élisabeth Bruyère Research Institute. The fundraising drive, launched last week at Élisabeth Bruyère Hospital, included an announcement that two new media partners, Rock Détente and Le Droit, are now on board, along with 580 CFRA, CTV Ottawa, and the Ottawa Citizen. Having full media coverage on television, radio and print in both official languages reflects the hospital’s roots in the community and serves as a fitting tribute to founder Mother Élisabeth Bruyère. Since the first radiothon in 2005, the Ottawa community has donated nearly $3.7 million.
	Astral Media Donates $3 Million in Ad Space to Multiple Sclerosis Society Astral Media announced September 17 that because its employees, clients and partners were so enthusiastic about its donation of $1 million earlier this year, it will donate an additional $2 million of advertising space to the Multiple Sclerosis Society of Canada. In a news release, Astral Media’s president and chief executive officer, Ian Greenberg, says the donated space provides national visibility “across our television, radio, outdoor advertising and interactive media platforms” and will help the MS Society promote its $60 million endMS research fundraising campaign. The ads direct consumers to www.endms.ca, a micro-site of the MS Society’s corporate website.
	Astral Media and its Listeners Raise Over $12 Million for Children’s Charities through Radiothons On July 28, 2008, Astral Media Inc. announced the combined results of its fundraising initiatives over the past year, as listeners of its 82 radio stations have donated over $12 million to various children's hospital foundations and organizations across the country. The funds were collected in radiothons and fundraising campaigns held in recent months in more than 20 Canadian cities. "Our nine million listeners and our employees across Canada once again demonstrated their generosity, and I would like to give them my personal thanks," said Ian Greenberg, President and Chief Executive Officer of Astral Media. "The donations will help provide children with accessible and compassionate healthcare of the highest quality. These young girls and boys represent our future. That is why it is so important that we do everything we can to ensure they take full advantage of life."
	CAB Members’ Corporate Social Responsibility Survey Great stories are arriving every day at the CAB as members have begun providing details on their community service work during 2006-07. Members are responding to an email survey from the CAB that asks for details on the many ways private broadcasters provide assistance – both monetary and non-monetary – to worthy causes and events across the country. Newcap radio stations in Alberta, for instance, reported a donation of $12,000 to Whitecourt Community Band Association to help them buy musical instruments. And CKVM in Ville-Marie (QC) supported the fight against cancer, the Chevaliers de Colomb and the Guignolée des médias. We want to hear great stories from all CAB members, so we’re asking everyone to complete and return the survey, which was sent via Bytown Consulting, by late July.
	CAB Members Help Raise Millions for China’s Earthquake Victims Fairchild and Talentvision, in partnership with the Canadian Red Cross, report that they have raised nearly $2.3 million for victims of the recent earthquake in China, by way of national telethons broadcast May 23. The fundraiser, entitled “Together for China – Earthquake Relief Telethon,” featured a number of renowned performers from Asia as well as representatives from Canadian organizations appealing for, and presenting, pledges. Talentvision also aired a special highlighting the challenges facing rescue workers, the injured and an estimated five million homeless. Fairchild Television and Talentvision note that they contributed all commercial revenues generated within the programs to the China Earthquake Relief Fund. The two services add that a number of cable and satellite services unscrambled their signals and distributed them free to all viewers for the duration of the event.
	Another Great Year for « La Grande Guignolée des médias » The 7th annual « Grande Guignolée des médias » raised more than $1.6 million throughout Québec. This fundraising and food collection campaign brings together radio and television broadcasters, and other partners, in communities across the province. For example, in Montréal organizers raised close to $500,000 for the less fortunate. Other centres also had impressive results: in Longueuil, they raised $200,000; in Abitibi-Témiscamingue, over $176,000; more than $146,000 in Québec City; and over $140,000 in Estrie and les Bois-Francs. Finally, people in the Saguenay, Mauricie, the Gatineau region and Côte-Nord also donated more than $100,000. The funds will be used to distribute food hampers and Christmas baskets, and prepare Christmas meals for those in need.
	Youth In Motion / Top 20 Under 20 CTV and CHUM Radio are lending support to Youth In Motion, a national, not-for-profit organization focused on developing the employability and life skills of today's youth . The comprehensive partnership positions CTVglobemedia as the Exclusive English Media Sponsor of the organization's annual Top 20 Under 20 campaign, a national youth awards program honouring under-20 Canadians who have demonstrated a significant level of achievement, innovation and leadership. In order to help encourage nominations and raise awareness, CTVglobemedia has produced and is currently airing television and radio public service announcements. Additionally, the Globe and Mail will provide advertising space throughout the campaign. The campaign runs from now until May 2008.
	Rival Montreal Radio Stations Band Together for « La grande guignolée » Fundraiser Competing Montreal radio stations joined forces on December 6 for the 7^th annual “Grande guignolée des médias”. Well-known on-air hosts from a variety of competing stations teamed and took to the streets to raise money and collect food items for the less fortunate members of the community. In Montréal, over 500 volunteers took part in this charitable effort. The exercise was part of a province-wide initiative that brings together radio and television broadcasters, as well as other organizations. Throughout the province, more than 100 media outlets took part “La grande guignolée”. Last year, over $2 million were raised, in addition to tons of non-perishable food items that were collected.
	CTV’s 44th Annual “Christmas Daddies” Telethon Celebrates Maritime Charity The “Christmas Daddies” Telethon has worked its magic yet again, raising $874,370 for disadvantaged children throughout the Maritimes. CTV staff in Halifax, Moncton and Sydney, as well as their friends and families, pull out all the stops in this demonstration of Maritime compassion for those less fortunate. The funds raised through the telethon help buy toys and gifts, as well as necessities such as clothing. It is estimated that approximately 16,000 children in the Maritimes will receive assistance during the holiday season. Along with other firms, CTV plays a crucial role in the success of this telethon, donating airtime and equipment, along with all the volunteer hours donated by staff members.
	Broadcasters Present Scholarships to Promising Students Several talented students were recognized for their hard work and dedication with the presentation of industry-sponsored scholarships at the CAB's 81^st Annual Convention. The CAB Jim Allard Broadcast Journalism Scholarship was presented to Mr. Kenyon Wallace. Mr. Philippe Marcotte received the BBM Canada Scholarship. And the Astral Media Scholarship was awarded to Mr. Philippe Orfali. The Global Television Broadcasters of the Future Awards were also presented at the ceremony. Ms. Felicia Hsuen-Ling Yap received the Global Television Scholarship for a Canadian Visible Minority Student. The Global Television Aboriginal Peoples' Internship Award was presented to Mr. Morgan Barrett. Mr. Scott Best was the recipient of the Global Television Scholarship-Internship Award for a Canadian Student with a Physical Disability. For more information click here.
	Outstanding Young Canadians Receive 2007 Ruth Hancock Scholarship Three outstanding young Canadians received the 2007 Ruth Hancock Foundation Scholarships, awarded to applicants who demonstrate strong character and leadership qualities, a willingness to assist others and a genuine interest in pursuing a broadcasting career. Their commitment is reflected through involvement in extra-curricular activities related to broadcasting or broadcast sales and marketing, or through self-initiated undertakings. Sarah Glen, Carolyn Marie Smith, and Esteban Vargas are this year's award recipients, and have each received a $1,500 scholarship. Sponsored by the Broadcast Executives Society (BES), the Canadian Association of Broadcasters (CAB) and the Canadian Association of Broadcast Representatives (CABR), the Ruth Hancock Scholarships are designed to encourage talented, hard working students to pursue careers in Canadian broadcasting or broadcast sales/marketing. For more information click here.
	Six Corus Stations Raise Over $560,000 for Ste. Justine Children's Hospital in Montreal Well-known on-air personalities from 98,5fm, CKOI, CKAC Sports, Q92, 940 Montreal and Info690, including Paul Arcand, Gilles Proulx, Les Justiciers masqués and Éric Rémy, broadcast their shows live from Ste. Justine Hospital on Friday, November 16, and succeeded in raising $561,269 for the hospital. The hosts were joined by several celebrities, who came out to support this great cause. CKOI launched this initiative in 2004, and last year CORUS expanded it to bring in the other stations. Listeners have donated a total of $1.7 million to Ste. Justine through such radiothons.
	RockDétente Radiothon for Le club des petits déjeuners On November 22, and for the eighth year in a row, Astral’s RockDétente stations in Quebec hosted le Grand Radiodon RockDétente. Rockdétente radio listeners contributed generously again this year as close to $2,680,000 were raised to help provide children with a nutritious breakfast every day before class. Donations surpassed the previous year by $600,000. Last year over 15,000 students in 212 schools throughout Quebec received these nutritious breakfasts.
	Corus' Classic Rock 101 Raises $644,558 for BC Children's Hospital Vancouver's Classic Rock 101 held a radiothon for the BC Children's Hospital from November 7 to 9, raising a total of $644, 558 for this worthy cause. This was the station's fourth such effort, bringing the total amount raised to $2.35 million. As part of the fundraiser, Classic Rock 101 personalities anchored 36 hours of interviews with members of families who shared stories of how they have been touched by the compassion and dedication of the staff at the hospital. In the words of Steve Parsons, the station's Program Director, "we're thrilled that Classic Rock 101 has been able to assist the BC Children's Hospital again this year. If our efforts make life just a little easier for these families, we've done our job."
	Classic Rock C103 and Today's Best Country XL 96 Receive Habitat for Humanity Award Moncton's Classic Rock C103 and Today's Best Country XL 96 are being honoured by Habitat for Humanity with the organization's "Platinum Award" for their help in both the promotion and construction of a local Habitat house. Throughout the summer, staff members from both C103 and XL 96 donated personal time to lend a hand to vulnerable members of their local community. In the course of this initiative, the stations forged a new bond with Habitat for Humanity, which they hope will continue into the future.
	CFRA, CTV and Canwest Global’s Ottawa Citizen Team Up for Hospital Fundraiser The CFRA radio-thon for Ottawa’s Élisabeth Bruyère Health Centre raised a record $1.4 million on October 26, with the dedicated help of CTV-owned CJOH, and the Ottawa Citizen, a Canwest Global newspaper. This year’s result broke the record set in 2006, when the popular AM station succeeded in raising $1.2 million during a 13-hour broadcast. The funds will be put to good use as the Health Centre transforms its palliative care, rehabilitation and Geriatric Day Hospital rooms into a more home-like, warm and serene environment. Funds raised will also support research initiatives. The Élisabeth Bruyère Centre is the oldest hospital in Ottawa, providing complex continuing care, palliative care, rehabilitation, and long-term care.
	Standard Cares Standard Broadcasting’s numerous radiothons across Canada generate significant funds for children's hospitals. Since 1985, Standard Radio listeners have raised over $17.5 million for the Hospital for Sick Children in Toronto. These radio fundraisers are now held at Standard stations across the country, raising much-needed funding for children’s hospitals in their community. In addition to generating considerable funding and public awareness for charitable causes, these activities enhance listener involvement and loyalty.
	CanWest Raise-a-Reader Since its inception in 2002, the CanWest Raise-a-Reader program has raised $7.45 million for local literacy beneficiaries in participating communities. This event is the culmination of a month-long media campaign aimed at raising awareness and interest in the importance of essential skills like reading and writing in Canadian society.
	CTV Atlantic’s Christmas Daddies Telethon A telethon to raise funds provide less fortunate children with gifts and clothing over the holidays, Christmas Daddies was one of the first such events in Canada. Launched in 1964 and held each year on the first Sunday in December, the telethon is a Maritime tradition, having raised more the $24 million.
	KOOL FM Poster Boy Campaign The 12^th annual KOOL FM Poster Boy Campaign in support of the Grand River Regional Cancer Centre was an unparalleled success raising $185,251 in April 2006. The event featured KOOL FM morning personality Brian Bourke living on a billboard for seven days to raise awareness and generate donations to the centre. The successful event saw significant donations from individuals, clubs and businesses in the community. In its 12 years of existence, the KOOL FM Poster Boy Campaign has raised over $1.7 Million for local charities. The station was honoured to receive an Ontario Association of Broadcasters Award for Community Service in 2006 for this campaign.
	Pitch In Kingston Day 98.3 FLY FM, 1380 CKLC, and 103.7 BOB FM sponsored the 5^th Annual Pitch In Kingston Day in April 2006. Kingston residents were encouraged to organize groups to clean up a corner of Kingston as a part of this initiative. Station employees took part and, together with participants from over 100 local businesses, cleaned up eight blocks of the downtown Kingston area. In the previous year, 14,600 volunteers cleaned almost 15 tonnes of litter on Pitch-In day.
	Harvest Sharing Food Drive In 2006, 104.9 JR fm and 103.7 BOB FM developed an innovative project for increasing donations to the local food bank in Brockville, Ontario: They parked a transport trailer in front of their studios and challenged the community to fill it with food donations. 2006 was the biggest year yet, bringing in 2400 bags of food up from the previous year’s 1700 bags. As a result, the transport trailer was so heavy it sank into the ground and a tow truck was required to pull it out.
	C-FAX 1070 Community Awards This annual event, supported by A-Channel and 107.3 KOOL FM, recognizes the unsung heroes in the community. People in the Greater Victoria region are nominated by fellow members of the community in categories including: Citizen of the Year, Community Leader of the Year, Business Leader of the Year, Arts Leader of the Year, Sports Leader of the Year, and Youth of the Year. There are two additional awards entitled the “Teamwork Award” and “911 Award”. The runners-up and winners of each category are honoured at a special luncheon. Along with celebrating these individuals, C-FAX 1070 also awards numerous public service announcement grants for deserving community groups.
	CJLS's On-Air Appeal Boosts Salvation Army's Red Kettle Christmas Campaign A series of on-air appeals by CJLS in Yarmouth, Nova Scotia, helped boost the Salvation Army's annual "Red Kettle" campaign in the community. Three remote broadcasts by the station throughout its listening region and additional daily promos helped push the campaign's take to over $47,000, a substantial increase over past years. Proceeds from the annual campaign go towards helping needy families over the holiday season.
	RockDétente Radiothon for Le club des petits déjeuners For the past seven years, Astral’s RockDétente stations in Quebec have hosted le Grand Radiodon RockDétente au profit du Club des petits déjeuners du Québec, an annual Radiothon which raises funds to help provide children with a nutritious breakfast every day before class. Last year’s edition of the Radiothon raised over $2 million.
	39^th Annual CHUMCity Christmas Wish Listeners and viewers across the Greater Toronto Area once again showed their tremendous support for the 39^th Annual CHUMCity Christmas Wish. Working with the City of Toronto Community and Neighbourhood Social Services, The Wish assisted well over 300,000 individuals and more than 400 agencies with toys and cash, increasing the number of people supported by 15 percent in 2005. CHUM and Citytv listeners and viewers are once again helping children in need celebrate ethnically diverse seasonal holidays. For more information, please visit www.thewish.ca.
	CTV Atlantic's 41^st Annual Christmas Daddies Telethon Raises more than $740,000 for Underprivileged Children CTV Atlantic held its 41^st annual Christmas Daddies Telethon on December 4^th to raise funds which ensure that less fortunate children have a better Christmas. This year's event, broadcast live from the CTV studios in Halifax, Sydney and Moncton, raised $740,709, a 16% increase over last year. Proceeds from the telethon go towards the purchase of gifts at Christmas, clothing, food, recreational opportunities and school items. Funds raised are returned to the community from which they originated and are distributed throughout Nova Scotia, New Brunswick and Prince Edward Island by The Salvation Army. Click here for more information on Christmas Daddies.
	*CAB and Ottawa-Area Radio Stations Help Hands Across the Border* raise $125,000** Hands Across the Border, a non-partisan, all–party charity barbecue on the lawns of Parliament Hill raised more than $125,000 for the Canadian Red Cross on Wednesday, September 28. More than 4000 people paid $10 each and lined up on the Hill to support the cause and to be served barbecued hamburgers served by the leaders of all parties, U.S. Ambassador to Canada David Wilkins, and hundreds of MPs. The event, the brain child of Liberal Caucus Chair Andy Savoy, was organized to show support for the Canadian relief efforts in the US following hurricane Katrina and to thank the Red Cross volunteers for their on-going efforts. The CAB enlisted the help of Ottawa/Gatineau area private radio stations, including Astral, CHUM, Rogers, NewCap and Standard, to provide the music, and raise awareness about this event.
	CAB and Ottawa-Area Radio Stations Support Hands Across the Border Hands Across the Border, a non-partisan, all–party event will take place Wednesday, September 28 from 11:30- 1:30 pm on Parliament Hill. The event was organized to show support for the Canadian relief efforts in the US following hurricane Katrina and to thank the Red Cross volunteers for their on-going efforts. A charity barbecue, featuring the leaders of all parties taking turns at the grill, will raise funds for the Red Cross. The CAB helped contribute to the event by enlisting and coordinating the help of local Ottawa/Gatineau area private radio stations, including Astral, CHUM, Rogers and Standard, who will provide the music, and raise awareness about this event.
	The Weather Network and MétéoMedia Partner with Canadian Red Cross As Canada's number one source for weather information, The Weather Network understands the impact of large-scale natural disasters like floods, snowstorms, and violent tornadoes. As a media partner of the Canadian Red Cross Disaster Services Program, we recognize how important timely and accurate information is in times of crisis and when human tragedy is at stake. Together, The Weather Network and the Canadian Red Cross have been at the scene of emergency situations from floods to ice storms, to power and water supply shortages. In recent weeks, in light of the disastrous aftermath of Hurricane Katrina, the Weather Network has extended this partnership by informing viewers in their twice-hourly newscasts how they can contribute to the Red Cross as well as by featuring a link to the Red Cross on website. Click here for more information.
	Edmonton radio stations K-Rock and 96X Launch Teddy Bear X-Press Newcap Radio Inc.'s Edmonton stations, K-Rock and 96X, have both contributed to the relief effort. K-Rock featured a 60-hour "pay-for-play" fundraiser over the Labour Day weekend, raising $79,626 to be distributed equally to the Red Cross and the Salvation Army. 96X has begun collecting new and gently used teddy bears to replace the countless lost toys of the many displaced children in the disaster region. In less than two hours, their studios were filled with donated toys.
	Canadian Broadcasters to Jointly Air "Shelter From The Storm: A Concert for the Gulf Coast" CHUM Television's A-Channels and Citytv stations, CTV, Global Television, CBC Television announced this week that they will join broadcasters around the world on Friday, September 9 at 8:00 PM ET to broadcast Shelter From The Storm: A Concert for the Gulf Coast, to raise funds for those impacted by the devastating effects of Hurricane Katrina. Funds raised will support the Red Cross relief efforts in the region. Canadian viewers will be able to make donations during and after the telethon through the Canadian Red Cross via a toll-free number (to be announced during the telethon) or by visiting www.redcross.ca.
	Citytv Teams up With The Toronto Argonauts For "Stop The Violence" Campaign Citytv and CP24 will broadcast a special LIVE "Town Hall" Meeting as part of the Toronto Argonauts initiative "Stop the Violence - We Are Toronto" on Sunday, September 11^th at 7:00pm ET. "CityNews at Six" Anchor Gord Martineau and Toronto Argonaut Pinball Clemmons host this special edition of "Talktv", inviting viewers to get involved and voice their concerns about the recent surge in gun-related crime in Toronto. The "Town Hall" style meeting will bring together city leaders including Mayor David Miller, young people, community leaders and individuals whose lives have been impacted by gun-related crimes or violence - including members of the Toronto Argonauts themselves. The "Stop the Violence - We Are Toronto" campaign involves the city's oldest professional sports team putting forth a call to action from both community and business leaders to address issues of violent and gun-related crimes. For more information on the "Stop the Violence - We Are Toronto" campaign, visit www.pulse24.com.
	CHUM Television and The Dominion Institute Team Up to Promote Passages to Canada Educational Initiative CHUM Television has teamed up with The Dominion Institute to raise awareness of its Passages to Canada educational initiative with a new public service announcement (PSA). The 30-second spot began airing in May on MuchMusic, SPACE, Star!, Drive-In Classics, SexTV: The Channel and FashionTelevisionChannel, and will follow with flights on CHUM's local stations across the country in throughout the summer. Titled "What's Your Story?" the spot celebrates cultural diversity by inviting viewers to explore real stories of Canadian immigrants and to share their own experiences via the Passages to Canada website (www.passagestocanada.com). Profiling new Canadians of differing ages, cultural backgrounds and professions, the PSA focuses on how each person combines the cultures of their old and new countries, highlighting their individual uniqueness and contributions to Canadian society.
	Astral donates $3 million in advertising to children's healthcare organization Astral Media announced a three-year partnership with Dr. Clown, a non-profit charitable organization that works with children and the elderly to humanize healthcare through the craft of clowning. As part of the deal, Astral Media will offer $3 million worth of visibility over the next three years through their radio, television and outdoor advertising properties. Astral will also assist Dr. Clown in the organization of various fund-raising initiatives.
	VisionTV Presents First Annual Canada Day Mela On July 1, the grounds of the Brampton Sports Centre will be home to the first annual VisionTV Canada Day Mela, a fair designed to showcase this country's unique multicultural mosaic. Admission to the Mela is free. Attractions include popular live entertainment acts from India, Pakistan and the West Indies, a midway, pony rides, food and clothing stalls. Featured performers include Punjabi pop singer Manpreet Kaur, Toronto - based Punjabi singer Sukhdev Darapuria, Pakistani band Avish and comedian Lakhwinder Mann. Other acts will include a West Indian band with live dancers. For more information, see the VisionTV website.
	Rogers Broadcasting Raises $310,000 To Fight Violence Against Women On Wednesday, May 4, 14 Rogers Broadcasting Radio Stations across Canada joined forces to raise awareness as well as $310,000 for the Canadian Women’s Foundation, an organization that works to stop violence against women and children. Listeners were encouraged to make donations by phone, online, or in person at stations across the country. During five “Empower Hours” at Toronto station CHFI, the Bank of Montreal donated $50,000 through matching listeners’ donations.
	Children's Miracle Radiothonin Winnipeg Huge Success! Standard Radio Inc. stations HOT 103 and QX 104.1 in Winnipeg have thus far raised a record $375,000 as part of the 2005 Children’s Miracle Radiothon in support of the Children’s Hospital Foundation. The annual broadcast took place at the Children’s Hospital in Winnipeg. For more information, contact Sharon Taylor, General Manager, Standard Radio Inc. Manitoba at (204) 989-7794, or by email at staylor@hotqx.com.
	Q104 Halifax's "Pay-For-Play All Request Rock-a-thon" Raises $13, 349 for Charity Q104 Radio in Halifax raised a total of $13,349 for charity by selling musical requests to listeners over the April 22-24 weekend as part of the third annual “Q104 Pay-For-Play All Request Rock-a-thon”, in benefit of Q104's Children’s Trust Fund. The “Rock-a-thon” is a fifty hour marathon of listener requests, where each song cost listeners $25 cash, with a “6 Pack” of tunes going for $104. All proceeds from the weekend go to the Q104 Children’s Trust Fund, a critical care assistance program providing children and their families with immediate financial help when dealing with costs due to medical conditions. Assistance through this program is available to children under the age of 18. For more information, contact Q104 Program Director J.C. Douglas at (902) 493-2750, or by email at jc@Q104.ca.
	Broadcast Dialogue Highlights Canadian Broadcasters’ Response to Asian Tsunami The March issue of Broadcast Dialogue magazine includes a comprehensive feature article on the outstanding public service contributions made by Canada’s broadcasters in the aftermath of the Asian tsunami disaster. The article details significant and innovative fundraising efforts of television and radio broadcasters across the country, in large, medium and small markets. The text of the article can be found on the Broadcast Dialogue website (the article is the third item on this page).
	Ottawa and Moncton radio outlets contribute to community hospitals The Bear 106.9 in Ottawa raised $316,445 for the Children’s Hospital of Eastern Ontario (CHEO) during its second annual “Have a Heart for CHEO Radiothon” The three day broadcast featured dozens of interviews with CHEO patients, families and staff. These heartfelt stories struck a chord with generous Bear listeners. One hundred percent of the proceeds from this event will go directly to CHEO to fund research, purchase new equipment, train staff, create a more child and youth friendly environment, and assist families in crisis. Moncton’s Classic Rock C103 & Today’s Best Country XL96.9 have committed to raising $100,000 over five years for the Friends of the Moncton Hospital. On Thursday, February 24^th C103/XL96’s General Manager Hilary Montbourquette and Promotions Director Paul Thomas presented a cheque to Sandy Gillis of the Friends of the Moncton Hospital for $20,000. C103/XL96 raised money through numerous fundraising events in 2004, including charity auctions, a VIP George Canyon dinner before his October 16^th performance in Moncton, charity concerts, a Quahog eating contest during the Atlantic Seafood Festival, and a Dial-A-Carol fundraiser at Christmas.
	Fairchild Radio Promotional World Music CD As publisher of this CD compilation, Global Fair 2004, Fairchild Radio (AM 1470 CJVB and 96.1 FM CHKG), proudly upholds a tradition of commitment to the development of Canadian talent. This world music promotional CD received on-air promotion, and 2,000 copies were distributed to music labels, libraries, school boards in Vancouver, and radio stations that air world music.
	Rogers Station Y101 support for World Vision On Wednesday February 2 nd, Y101 donated the radio station to World Vision needy children. From 6am to 7pm, Y101/World Vision “Country Cares About Kids” Radiothon asked listeners to sponsor children. The Radiothon was very successful with Y101 listeners calling in to sponsor close to 100 children by providing $35 a month per child.
	The NewRO On January 16^th, noon to 7pm, The NewRO’s 8^th Annual Ottawa Regional Cancer Centre Foundation Telethon raised a record amount - just under two million dollars, surpassing the record amount reached last year. The New RO Telethon involved numerous Ottawa on-air personalities and health specialists. The Ottawa Hospital Regional Cancer Centre is an outpatient cancer treatment and research facility that reaches out to serve the needs of over 19,000 patients each year. This year, the money raised will be used to replace old equipment such as radiation machines and five new chemotherapy chairs.
	FLOW 93.5 On January 6^th, Save the Children Canada and FLOW 93.5 raised $99,375 for children affected by last month’s Tsunamis in southeast Asia. The fundraiser, held at the TD Centre in downtown Toronto, surpassed its original goal of $93,500, as countless people stopped by to lend their support. With the Canadian Government matching each dollar raised, the final total exceeded $198,000!
	Golden West Broadcasting On January 11^th, the 21 Radio stations of Golden West Broadcasting, partnered with local Credit Unions in the rural communities they serve, to raise $654,000.00 for victims of the tsunami in Southeast Asia. From 6:00 a.m. to the close of business, all stations dedicated air time, resources, and staff to drive listeners to their local Credit Union – where donated money was designated to the Red Cross and Mennonite Central Committee. An incredible accomplishment in light of the fact that only one of these communities involved has a population over 15,000.
	Fairchild Television In two national telethons reaching over a million Chinese Canadians, Fairchild Television raised $1,250,000 for South Asian disaster relief. The first telethon held on January 2 in partnership with World Vision Canada raised $600,000. The second telethon on January 8 generated $650,000 for the Canadian Red Cross. With a total programming time of 8 hours, the two telethons included international stars such as Jackie Chan, Jet Li, Coco Lee and Jackie Cheung.
	CKUA Radio Network On Boxing Day, the morning of the Tsunami, CKUA Radio Network went live to air with bulletins and reference to Red Cross and other relief agencies. Links to these agencies were also posted on CKUA website. CKUA is also using its province-wide network for free promotion of various Tsunami relief events in communities across Alberta.
	News Talk Radio 650, CKOM and News Talk Radio 980 CJME News Talk Radio 650, CKOM and News Talk Radio 980 CJME in Saskatoon and Regina held a 12-hour radiothon, from 6 a.m. to 6 p.m. on January 6, generated unprecedented response and raised over $442,000 for tsunami disaster relief.
	640 Toronto and CORUS radio Stations In partnership with UNICEF, radio station 640 Toronto with other CORUS radio stations across the country held a 7-hour fundraiser on January 13, 11 am to 6 pm, and raised over $500,000.
	CJOK/KYX 98 On January 10, Fort McMurray (with a population of just over 50,000) contributed generously to the CJOK/KYX 98 community challenge broadcast live from the downtown Safeway raising over $300,000 for the Canadian Red Cross.
	Rogers Sportsnet On January 12, Maple Leaf Sports & Entertainment’s (MLSE) presented a cheque for $180,000 to The Canadian Red Cross Society’s Asia Earthquake and Tsunamis Appeal. The money was raised through a Raptors NBA TV and Rogers SportsnetOntario telethon that raised $27,000; an on-line Raptors player jersey auction that raised $19,000; i n-arena donations by Raptors fans attending Friday and Sunday’s home games that raised $67,000; and MLSE’s dollar-for-dollar match contribution of all in-arena donations of $67,000. The Raptors’ Jalen Rose also donated $44,000 U.S.
	Asian Television Network (ATN) ATN aired six newscasts per day in four of their five channels in Hindi, Urdu, Punjabi, Tamil, Gujarati and English. Moreover, 25 different fundraising events received ATN coverage. ATN also aired 10 Canadian television specials on the Tsunami relief as well as 160 PSA spots per day from various national organizations, as well as from various South Asian and Ethnic Non Profit Organizations.
	CHUM On its 32 radio and 33 Television Stations across Canada, its website, as well as through PSAs aired each hour,CHUM’s media blitz on January 5^th raised $4.5 million. This is the largest amount of money raised by a national media fundraising initiative in the history of the Canadian Red Cross.
	OMNI.1 and OMNI.2 OMNI fundraising appeal on January 8 raised $620,000. A two-hour CTR Appeal Special aired commercial-free on both OMNI.1 and OMNI.2, and donation hotlines were staffed by multilingual volunteers from the Yee Hong Community Wellness Foundation.
	CTV All day January 11, CTV aired Canada Cares, a daylong initiative aired across various CTV media platforms, and will air live from Vancouver on January 29, the Concert for Tsunami Relief. CTV’s Canada Cares examined the tsunami disaster on air and encouraged more fundraising by relief agencies. Included in the Canada Cares initiative were Canada AM, CTV News at Noon, followed by two back-to-back episodes on Vicki Gabereau, E-Talk Daily, regional supper-hour newscasts and CTV news with Lloyd Robertson. Also on Discovery Channel, The Daily Planet explored the science behind the tsunami and its impact on drinkable water and on the local coral life.
	Global CH Television The one-day CH Tsunami Relief Drive, which took place Tuesday, January 11, helped r aise $865,587 for tsunami survivors. The support CH received from community leaders during this 18-hour endeavour was instrumental to the drive’s overall success. Extensive CH News coverage focused on efforts across Hamilton, Halton and Niagara.The donations came pouring in right until the federal government matching program cut-off deadline of midnight.
	CANWEST The CanWest Matching Gift program to match all CanWest employee contributions to national and international relief agencies in their tsunami relief efforts generated donations in excess of $ 244,398 . This imposing contribution from the employees and CanWest Matching Gift Program will benefit from the federal government matching program. CanWest television stations aired PSA’s and were involved in local fundraisers, as were their international operations in Australia, New Zealand and Ireland.
	Aboriginal People Television Network (APTN) APTN produced and aired a special PSA highlighting the relief agencies receiving funds, including the Winnipeg Aboriginal organization called "Neechies Without Borders". Promotion of the relief organizations was also included on APTN website and in their news and public affairs. Between APTN staff contributions, a special telethon aired by Northern Native Broadcast Yukon (NNBY), an APTN member organization, APTN aired a story on NNBY and Neechies without Borders, and raised over $33,000.
	Simulcast of Canada for Asia On January 13, numerous private broadcasters joined in with the CBC to simulcast the benefit concert Canada for Asia from 7 – 10 p.m. They included Rogers Television and Standard Broadcasting radio stations, Country Music Television, MuchMoreMusic, MTV Canada and ichannel, as well as radio station CHFI in Toronto, Corus stations, Rock 101 in Vancouver; Q107 in Calgary; Joe FM in Edmonton; Z99 in Red Deer; Power 97 in Winnipeg; Q107 in Toronto; Y108 in Hamilton, The Hawk in London; Dave in Kitchener, and Q92 in Montreal. Moreover, Canadian Forces Radio and Television services will broadcast the concert live to our Canadian troops in Kabul, Bosnia, Golan Heights and the Sinai.
	Disaster in South and Southeast Asia On January 5^th, CHUM's 32 radio and 33 Television Stations across Canada committed their full resources in a one day radiothon to assist the Canadian Red Cross in its relief efforts for the survivors of the Tsunami disaster. $3.2 million was raised during the one-day media blitz, including a $100,000 corporate donation from CHUM.
	Disaster in South and Southeast Asia I Channel and BPM's various hosts have all committed to taping short and personal pleas to viewers, urging them to contribute to Tsunami relief. Hosts from I Channel and BPM (which caters to a younger demographic) assumed responsibility for writing scripts themselves to ensure a personal touch for 30-second PSAs, which will provide information on where to donate.
	Disaster in South and Southeast Asia On Sunday evening, January 9^th, OMNI Television will present a two-hour, commercial free, fundraising appeal developed in partnership with Canadians For Tsunami Relief (CTR), an organisation formed by local businesses, ethnocultural communities and social organisations. The CTR Appeal Special will feature appeals and the latest news coverage produced in at least five languages - Cantonese, Hindi, Mandarin, Sinhalese and Tamil - in addition to English.
	Rawlco Radio and the Small is Big Fundraising Campaign Rawlco Radio has contributed $1.5 million towards the Hospitals of Regina Foundation's "Small is Big" fundraising campaign's $6 million target. The fundraising campaign is for a new Centre for Mother Baby Care, which will update and expand the current obstetrical units at the Regina General Hospital. When completed, it will be equipped with state-of-the-art medical equipment as well as equipment to help new mothers and babies feel more at home.
	Montreal Area Radio Stations and Centre hospitalier de l'Université de Montréal On August 8^th, seven Montreal-based radio stations joined forces to broadcast a live program in benefit of the Centre hospitalier de l'Université de Montréal (CHUM). CKMF-FM 94.3, CITE-FM 107.3, CKAC 730, CINF 690, CKOI-FM 96.9, CFGL-FM 105.7 and CHMP-FM 98.5 teamed up to present a program entitled "Listen to the radio: it's good for you." Airing simultaneously on Montreal's private French-language radio stations, the program was hosted by well-known television host Julie Snyder, who welcomed a dozen radio personalities and some 30 Quebec performers and public figures. Around 1,500 members of the general public turned out for the event, which raised awareness of the work done by the CHUM.
	OMNI Television Platforms Canadian Ethnocultural Issues Rogers OMNI Television presented Decision 2004, a one-hour pre-election special that gives voice to the concerns of Canada's diverse voters on June 19^th and June 20th. The program brought together a panel of community leaders and OMNI's own political experts to discuss key issues including immigration, health, education and employment and present a report card on how the various parties are handling grassroots concerns. In addition to the outlook presented by the panels, Decision 2004 also featured the political leaders commenting on their respective platforms, views from people in the street, and an interactive poll where viewers can have their say.
	APTN Hosts All-Party National Debates APTN National News has hosted national televised debates in which all 4 national political parties were represented. APTN news provided unique coverage focusing on election issues that are foremost on the minds of Aboriginal Peoples across Canada. A debate, featuring all aboriginal candidates was televised on June 18^th and a second debate, featuring Indian Affairs critics will take place on June 25^th.
	Fairchild Television and Talentvision Promotes the Vote Fairchild Television and Talentvision took a proactive role in promoting the 2004 Federal Election in the Chinese-Canadian community. A three-phase PSA campaign was implemented with the first phase starting on May 28^th, aimed to create awareness about the election date. The second phase ad featured 8 visible minority groups suggesting that all Canadians, whether born here or settling in their newly adopted home, should exercise their right to vote. National Chinese celebrities invited viewers to vote in the third and final phase. A total of 6 versions were produced in Cantonese and Mandarin, with an average of 10 spots being aired on each station throughout the campaign period.
	CTV News Election Coverage Coordinating all of its broadcast and online resources, CTV has been bringing viewers election coverage including daily polls, expert interviews, informed commentary, interviews with the candidates and a website devoted to the election. New to its regular broadcast, CTV Newsnet launched COUNTDOWN: With Mike Duffy, a new daily election series that aims to be the program of record of the federal election campaign.
	MTV Select and Election 2004 Segments MTV Select will be doing a series of 3 segments targeting youth and covering a range of topics relating to the 2004 Federal Election. A first segment, based on talks with teens about the issues that are most relevant to them will be aired. Teens will discuss which of the candidates most clearly offer the answers teens may be looking for. The segment will focus on youths listening and reading about the individual party platforms and understanding that in order to influence change, involvement and voting is key. A second segment will be focused around a "he said /she said" panel, on which panellists from a cross-section of ideologies will discuss their voting intentions. Finally, a third MTV-style segment will be a "first time voter information packet". This segment will encourage youths to vote by giving them a "how to vote" tour.
	WAB Awards The Western Association of Broadcasters (WAB) honoured its own on Saturday, June 5^th, 2004 at its Annual Conference in Kananaskis, Alberta. To see the list of 2004 WAB awards, click here.
	CanWest Global and Youth Vote 2004 As the country prepares for a federal election and critical decision-making on the part of all Canadians, Youth Vote 2004 invites students to speak to the issues and the politicians. CanWest Global has prepared 30-second television spots aimed at encouraging youth to vote and through Town Hall events with local candidates, online polling and continuing news coverage, Youth Vote 2004 allows young Canadians to make a meaningful contribution to our democracy. Youth Vote 2004 is a joint initiative of the Dominion Institute and CanWest Global Communications.
	BCAB Award Winners Announced The British Columbia Association of Broadcasters honoured its own on Friday, May 14, 2004 at its 57^th Annual Conference in Penticton. The prestigious 2003 BCAB Awards were presented at the President's Dinner and Awards Gala at the Penticton Lakeside Resort. To see the award winners, click here.
	CanWest Global and the Hospital for Sick Children CanWest Global Communications Corp. announced on June 23rd that it had donated $500,000 to the Hospital for Sick Children Foundation, also known as Sick Kids Foundation. The gift established the CanWest Endowment for Innovative Health Promotion at The Hospital for Sick Children, which will generate income to support the AboutKidsHealth Family Resource Centre and Web site, www.AboutKidsHealth.ca, two Sick Kids initiatives developed to ensure families in Toronto, across Canada and around the world have access to advice from the world-renowned health care professionals at The Hospital for Sick Children.
	Standard Broadcasting and the Children's Miracle Network Standard Broadcasting's radio stations across the country launched a national effort in February to raise funds for children's health and children's hospitals. Standard Broadcasting teamed up with Children's Miracle Network and directly with local children's charity and hospitals to raise over $5 million across the country. Toronto stations' radiothon became the biggest radiothon on the continent and set an all-time record for North American radio fundraising.
	CHKG-FM and CJVB Vancouver and Global Fair 2003 Each year, Fairchild Radio Vancouver promotes local up-and-coming musicians that create the best in world and world beat music. Global Fair 2003, a free compilation CD produced in collaboration with Fairchild Television, reflects the world music scene in Vancouver during the last year. Hosts of Fairchild's popular International programs select the artists and songs to be featured on this musical fair of the world.
	Astral Radio Launches Music Piracy Campaign On March 23, Astral Radio launched a public awareness campaign valued at over $1 million to combat music piracy. Over the course of 12 months, the radio campaign, a first in Canadian broadcasting, will broadcast 5 messages on 16 stations and one on Astral Media television. The campaign entitled "Le piratage coupe le souffle des créateurs" (Piracy stifles our creators) is supported by one of Quebec's best-known songwriter, Luc Plamondon.
	MuchMusic Supports YOUCAN As part of their on-going support of YOUCAN (Youth Canada Association), MuchMusic produced an original public service announcement (PSA) for the national charity that teaches youth peace-building and conflict resolution skills. The spot, which features everyday scenes and challenges affecting Canadian teens and young adults, premiered nationally during the station's recent special MuchTalks: Violence, a live forum that addressed the issue of violence among Canadian youth. Produced in-house by MuchMusic's award-winning Creative Services team, the spot is the most recent of many PSAs created free-of charge by MuchMusic. Past recipients include Kids Help Phone, Street Kids International, Leave Out Violence (L.O.V.E.) and Planned Parenthood.
	Standard Broadcasting and the 5^th Annual Children's Radiothon Standard Broadcasting's CJBX-FM, CIQM-FM and CJBK (London) aired 60 hours of programming in support of the Children's Hospital of Western Ontario and the Child Health Research Institute starting on February 13th. A record $406,268 was raised during the 5^th annual Radiothon. Over the past 5 years, $1,319,402 has been raised through the Radiothon for the purchase of equipment and for funding of patient services.
	CKSW and the Eagle Angel Fund CKSW (Swift Current, SK) participated in the Eagle Angel Fund, raising money for underprivileged children during the holiday period. The fundraiser, organized in collaboration with the Salvation Army, the Ministerial Association and Victim Services, collects goods and food for kids in need. CKSW receives pledges on-air from the community and from local businesses that challenge each other throughout the city.
	CKAL-TV and Fame For Food Fame for Food is a concept CKAL-TV (A-Channel Calgary) created to meet the city's need for food at the Calgary Interfaith Food Bank just before the stressful Christmas holidays. Partnering with the community and co-sponsors, A-Channel offers "Fame" in exchange for food. On the day of the event, A-Channel broadcasts live from two IGA grocery store locations. Individual or organization that donate food to the Calgary Interfaith Food Bank are given the opportunity to record a taped holiday greeting (to friends, loved ones or the community in general) that is aired on A-Channel throughout the holiday season. The concept has become quite a Christmas tradition in Calgary and total contributions to the Food Bank have grown annually since 1997.
	CFAC and the Calgary Flames Alumni CFAC (Calgary) supports the Calgary Flames Alumni 3 on 3 Hockey Classic tournament and Golf Tournament events. The 3 on 3 Hockey Classic Tournament has been staged in Calgary for the last seven years, and through corporate sponsorship and ticket sales, has been successful in raising over $850,000 for Calgary Minor Hockey and selected charities.
	CKYK-FM and the Shave-o-thon CKYK-FM (Alma, Quebec) organised a Shave-o-thon to benefit the On the Tip of the Toes Foundation, a Saguenay organisation that sends teens with cancer on therapeutic outings. CKYK-FM's morning team invited listeners to donate money for a Shave-o-thon during which the program's co-host had her head shaved along with other participants. This initiative raised $13,000 in a single day.
	CKLH-FM, CKOC and CHAM (Hamilton) and the McMaster Children's Hospital Radiothon Standard Broadcasting's CKLH-FM, CKOC and CHAM (Hamilton) will hold the first annual McMaster Children's Hospital Radiothon on-air at Limeridge Mall in Hamilton on January 30^th through 31st, 2004. During the radiothon, listeners will hear stories and interviews from nurses, doctors, patients and families all touched by McMaster Children's Hospital. Funds will be raised to help McMaster Children's Hospital, one of the largest paediatric healthcare facilities in Canada and the second busiest children's hospitals in Ontario.
	CFCF-TV and the Community Action Program CFCF-TV (Montreal) has created a Community Action Program that addresses the issue of Child poverty, which affects one in five children in Montreal daily. CFCF-TV has joined forces with five Montreal charities: Share the Warmth, Renaissance Montreal, Park Extension Share Store, Dépannage Nord-Ouest and Multi-Caf. The goal of the CFCF Community Action Program is to provide year-round support by putting those who can help in touch with those in need.
	CKGL and the Share the Warmth Program CKGL's (Kitchener) NewsTalk 570 "Share the Warmth" program is instrumental in clothing hundreds of under-privileged children each winter in the Kitchener-Waterloo Region. The program is quarterbacked by NewsTalk 570 and involves the Salvation Army and several K-W drycleaners. The premise is simple. Listeners are asked to drop off gently used children's winter clothing at area drycleaners where they are cleaned, repaired and sent to the Salvation Army outlet for distribution to needy kids.
	CIGB-FM and the "choux pour un bout'chou" Campaign (Bows for Tots) For many years, CIGB-FM (Trois-Rivières) has used every resource it has to carry out its Bows for Tots campaign just prior to the Holiday Season. It is designed to give a Christmas gift to over 1,000 children under 12, whose parents do not have the means to do so. Every bow sold by the station at $20.00 each represents a Christmas gift for a child. The number of bows sold increases every year. In the past few years, over 1,100 youngsters have been the happy recipients of the results of this campaign at a party given for them shortly before Christmas.
	North Bay Radio Stations Named Business of the Year CHUR-FM, CKFX-FM and CKAT (North Bay) won the "Nugget Business of the Year" award at the North Bay and District Chamber of Commerce's Annual Meeting and Gala held on November 21st. The stations' employees made a real commitment to their community by exceeding the 35-hour/week and by giving $1.5 million worth of free advertising to local organisations and service groups over the past year.
	CIHF-TV (Dartmouth) and the Empty Stocking Fund CIHF-TV (Dartmouth)'s holiday spirit is much evident with its Empty Stocking Fund Telethon. Global Maritime's annual event is an 8-hour telethon, which airs in New Brunswick. The show is on the first Saturday in December, and it raises hundreds of thousands of dollars each year for local charities in New Brunswick.
	CHMI-TV (Winnipeg, Manitoba) CHMI-TV took a standard request for PSA and turned it back to the community. A-Channel and Green Kids gave Manitoba students aged 15 and under an opportunity to share their ideas on how to save the environment. Entries from students and/or classrooms were submitted in the form of storyboards and/or scripts. Three ideas were chosen and produced as 30-second PSAs to run on A-Channel, the first premiering on The Big Breakfast, April 22, Earth Day.
	CHUM TV Mentors Inner-City Youth After a tremendously successful pilot year, CHUM Television is embarking on Year 2 of its partnership with Canada-wide literacy organization Frontier College, to run the "CHUMWorks" homework club. Every week, 25 grade 7 & 8 students from a downtown Toronto neighbourhood make their way to the CHUMCity Building to spend an hour one-on-one with a CHUM Television employee to do homework, play word games, or just talk. The goal of "CHUMWorks" is to assist students in making the successful transition from elementary to high school. For many of these students, CHUMWorks is the only opportunity they have to spend quality, uninterrupted and consistent time with an adult. Parents are involved and supportive, and teachers report significant, positive effects on the students, academically and socially. CHUMTV's The NewRO will be launching its own Ottawa-based CHUMWorks program in 2004.
	CKLH-FM and the Good Shepherd Centre Hamilton Each year CKLH-FM (Hamilton) "K-Lite" works with the Good Shepherd Centre Hamilton to raise food, toys and/or money on their behalf for the less fortunate in Hamilton and area. This takes the form of a live and recorded PSA campaign running basically late November through December. It also includes a live morning show appearance in a local mall featuring special guests and musical acts, usually taking place the last working day before the Christmas break. This gives a final push to the campaign. For the past few years, the response to this campaign has been increasing.
	CKGY-FM, CIZZ-FM and Golf A Kid to Cure Central Alberta's KG Country and Zed 99 hosted the first annual Greg & Jen, Troy & Gloria Golf a Kid to a Cure Tournament, September 19^th at the Alberta Springs Golf Course in Red Deer. The main objective of the tournament was to raise at least $50,000 for the Kids Cancer Care Foundation, (KCCF). KG Country and Zed 99 are thrilled to announce that the KCCF exceeded their target goal and raised a total of $68,000 for kids with cancer. The Zed 99 morning team, Troy Stevens and Gloria Evans broadcast their morning show live from the 17^th hole, while KG Country's morning crew Greg and Jen, broadcast their show live from the fifth green. Both Zed 99 and KG Country acted as catalysts in bringing the disease to the forefront, as they helped advertise the event and get the word out to the general public. Amandha Richter, 19, had this to say about CIZZ-FM's Gloria Evans and her involvement: "Gloria passionately embraced, not only us, our families and the cause but has come to realize that there is a need to raise research dollars as well as awareness in our community. I am personally grateful for her time, efforts and love."
	Golden West Radio and the Mad Cow Crisis The mad cow crisis having had a devastating impact on prairie beef producers, Golden West Radio has partnered with those affected, making a huge commitment in time, dollars, and resources. In Portage La Prairie, Manitoba, CFRY played a vital role in planning and holding a Beef barbecue Fund Raiser. The goal being to raise $10,000 CFRY's participation helped more than double that amount, raising close to $25,000 for prairie ranchers. A similar event in Estevan, Saskatchewan gave Golden West Radio stations an opportunity to bring in 700 people and raise $40,000, plus $2000 in burger sales. In Moose Jaw, Saskatchewan 45,000 pounds of beef was sold in less than an hour. As well as organizing and participating in fund-raisers, Golden West Radio is contributing huge amounts of on-air time with news coverage, and on-air promotions.
	Public Service Announcement Fund Provides Greater Reach For Community Groups Rogers Media: Television has facilitated the production of 15 and 30-second Public Service Announcements (PSA) for the advancement, awareness and general communication of issues, events or achievements of various ethnocultural groups in Canada with an emphasis on diversity and social issues. OMNI Television's Public Service Announcement Production Fund supports local community groups and helps ensure the accessibility of important public information to third language communities. OMNI Television's (Rogers Media: Television) partnership with Homes For Kids, on the production of the Homes For Kids Program's first multilingual PSA, is an example of how this fund can assist community groups spread their message to a wider audience. The Homes for Kids PSA will be produced in seven languages (English, Cantonese, Hindi, Italian, Portuguese, Spanish and Tamil), with the goal to encourage multicultural participation in the Homes For Kids foster parent recruitment initiative.
	"IT'S IN YOU TO GIVE", says CKER OK Radio Group station CKER (Edmonton) took the Summer Blood Challenge encouraging listeners, staff, friends and family to roll up their sleeves and donate blood. Airtime, for the 65-day campaign targeting the major ethnic communities, was valued at $20,000. CKER producers provided free translations in over 20 languages. On September 29^th, the campaign received a Division Award and the Highest Participation Award, both presented by Canadian Blood Services.
	CKKS-FM Radiothon for BC's Children's Hospital CKKS-FM (Vancouver) puts on a 3-day radiothon, from 6 am to 7 pm. CKKS-FM donates in excess of $100,000 in airtime. This event not only raises funds, but also raises the profile for the important contribution of the BC Children's Hospital (BCCH) provided to our community. The inaugural radiothon raised $275,000 for BCCH.
	CanWest Global and Raise-a-Reader Raise-a-Reader is an initiative of the CanWest Global Foundation to increase awareness and raise money for children's literacy programs throughout Canada. The 2003 Raise-a-Reader initiative will take place in Vancouver, Calgary, Edmonton, Regina, Saskatoon, Winnipeg, Toronto, Ottawa, Hamilton, Montreal, Windsor, Victoria and Halifax on September 25^th in partnership with Global Television, CanWest's metropolitan newspapers and canada.com. CanWest Global Communications Corp has committed $3.5 million to this year's campaign, with a goal of $500,000. The CanWest Global Foundation, led by President Gail Asper, recognizes the tremendous benefit Raise-a-Reader brings to the community in support of children's literacy.
	CFST and their support to sports Helping sports organizations raise funds has been a priority for CFST (Winnipeg), promoting events from the local level to the big leagues. Whether it is sending a team to a tournament or helping the purchase of new uniforms for a t-ball team, CFST has been there to help. Kids Sport, which collects used sports equipment, has been their longest-running endeavour.
	CFRS-TV (Jonquière) and "La fondation de ma vie" In collaboration with the Rock Détente Station, CFRS-TV (Jonquière) devotes a special broadcast on location from the "Complexe hospitalier de la Sagamie" in Chicoutimi. Funds are raised during the day-long broadcast for the "Fondation de ma vie", which benefits the purchase of specialized medical equipment for the regional hospital.
	Broadcasters shine while providing vital public service The summer of 2003 will for a long time be remembered for the forest fires that ravaged B.C. and Alberta, threatening communities and leaving many homeless and for the massive power outage that left millions in the dark in Ontario. A positive side to these dark events is the way in which radio and television broadcasters shined through their public service. It brought out the very best and the heart of local broadcasters -- giving vital information in times of crisis, reassuring people and thwarting panic in many cases, through their round the clock coverage of events have been invaluable in ensuring the safety of the communities they serve. To read examples of broadcasters' contributions during the blackout and forest fires, read Broadcast Dialogue's excellent coverage at: http://www.broadcastdialogue. com/ newsrelease.asp?IDnumber=275 and http://www.cab-acr.ca/english/ members/publications/updates_2003/bd_bc_fires.pdf respectively. Corus Entertainment has rounded up a summary and various testimonials of contributions from its radio stations and television services in a special edition of its internal newsletter, the Corus Grapevine. You can read this special edition at: http://www.corusent.com/Grapevine_Special.htm .
	CKRU and Loonie for your Thoughts In the summer months, CKRU's (Peterborough) morning team broadcasts live each Friday morning raising awareness and money for various community charities and agencies. The campaign called "Loonie for Your Thoughts" gives people a chance to come to the live broadcasts and speak their minds by donating a loonie. Some of the major charities who have benefited from this campaign include the United Way, Peterborough Red Cross, 5 Counties Children Centre and the Peterborough AIDS Resource Network just to name a few. CKRU was able to raise approximately $35,000 for the various local charities.
	CHUM-produced PSA Receives Top Honours CHUM Television and Street Kids International (SKI) were honoured with both a Broadcast Designers Association (BDA) Gold and a Promax Silver Award at the PROMAX / BDA 2003 Awards Competition--held in Los Angeles in June--for "Building Better Lives," a PSA launched in October 2002 to raise awareness of the issues surrounding street kids. Produced and directed by CHUM Television's Creative Services department and shot in high-definition video, the 30-second spot aired in heavy rotation on all of CHUM's local and specialty channels for a six-month flight, and is continuing to run throughout 2003. PROMAX and BDA awards are regarded as the highest accolades for creative professionals working in television, radio and digital media. Entries are submitted for consideration from around the world.
	CTV Stations in Saskatchewan and the Kinsmen Telemiracle Telethon Kinsmen Telemiracle is a 20-hour live telethon aired provincially to raise money for medical and physical disabilities and for family emergencies. Telemiracle has been produced and aired by the provincial CTV Group for over a quarter of a century and in 2002 raised $3.4 million for the Kinsman Foundation who allocate funds all over the province. CTV staff volunteer their time to produce the show every year. The CTV stations involved are CFQC Saskatoon, CKCK Regina, CICC Yorkton and CIPA Prince Albert.
	CFSR-FM and the Abbotsford Food Bank and the Chilliwack Salvation ArmyCFSR-FM (Chilliwack, B.C.) contributed to both the Abbotsford Food Bank and the Chilliwack Salvation Army upon learning of their lack of food heading into the busy holiday season. Running from late November to mid-December STAR FM aired a PSA campaign, which included recorded requests for action from local mayors, MLAs and community leaders. The Chilliwack Salvation Army met and exceeded their goal by mid-December and the Abbotsford Food Bank had their yearly budget covered by the end of December.
	VisionTV Works Towards Harmony in Sri LankaCanada's VisionTV announced on June 11, 2003 that it is partnering with the Asian broadcasting organization Young Asia Television (YATV) on a project entitled From Conflict to Coexistence, designed to help foster peace and reconciliation in Sri Lanka as the country seeks to emerge from a prolonged and bitter conflict, which erupted in the early 1980s. From Conflict to Coexistence will be broadcast on national television in Sri Lanka, and will air in Canada on VisionTV. The Human Rights Research and Education Centre at the University of Ottawa will also make these six half-hour programs available to non-governmental organizations and academic institutions in both VHS and CD-ROM formats.
	CHWO AM740 ant the Platinum Circle of Charities CHWO AM740 (Oakville, ON) is extremely proud of its involvement with "The AM740 Platinum Circle of Charities". Each year AM740 identifies several different charities and pledge a minimum of $50,000 worth of airtime throughout the year to each one. Sales reps are assigned to each of the "accounts" to facilitate a guaranteed ad campaign while the Program, Promotion & Marketing departments work with the charities on many levels, including special events (at which station staff act as volunteers) and assistance with overall strategic planning, awareness and fundraising activities.
	CFQC-FM (Saskatoon, SK) and the Relay for Life The Relay for Life raises awareness and funds for cancer. CFQC-FM is one site from noon Friday until 9 am Saturday. During the event, teams of people gather at schools, fairgrounds, or parks and take turns walking or running laps. Each team tries to keep at least one team member on the track at all times. CFQC-FM's own Brad Grass does stagework to keep spirits up during the night. CFQC-FM has great response from the community for this project.
	CJKR-FM and Habitat for Humanity Winnipeg As a sponsor for the 2003 Blitz Build for Habitat for Humanity Winnipeg, POWER 97 (CJKR-FM - Winnipeg, MN) released the Studio 97 Sessions. Over the last two years, POWER has played host to many live-to-air performances by an array of artists, and these popular tracks have now been compiled onto one CD. A limited-edition run of 2,000 copies, available exclusively at A&B Sound in Winnipeg, sold out in two days and helped raise almost $20,000 for Habitat for Humanity.
	Court TV Canada and Legal Education Court TV Canada, through a series of original productions, has worked to promote a variety of legal, law enforcement and emergency services issues to Canadians. The features specifically are designed to educate Canadians about legal issues affecting them, as well as to promote personal safety and wellness.
	CIZL-FM (Z99 - Regina) and the Neo-Natal Intensive Care Unit of the Regina General Hospital CIZL-FM (Z99 - Regina) undertakes an annual radiothon broadcast to raise funds for the Neo-Natal Intensive Care Unit of the Regina General Hospital. Funds are used for capital equipment purchases for the unit, which cares for premature babies and very sick newborns. The Z99 morning team of C.C., Lorie and Buzz broadcasts continuously from a remote location at a local mall for 35 hours each year. They encourage pledges and donations from individuals, organizations and companies and educate the public about the need for these facilities through various interviews with health care professionals and family members who have had experiences with the unit. In 15 years of radiothon broadcasts, over $1,000,000 has been raised for children's health in Regina.
	CKGY-FM and Head for a Cure Campaign For the second year in a row, KG COUNTRY 95.5 FM (CKGY-FM - Red Deer, AB) morning personality GREG JOHNSON volunteered his scalp for the Canadian Cancer Society's Head for a Cure campaign. Greg joined 48 other enthusiastic volunteers on the Royal Bank stage during Red Deer's Westerner Exposition & Fair in mid-July. A capacity crowd cheered the volunteers who had a choice between having their dyed or buzzed off. "We raised $32,000 on-site," said Greg, "and over $50,000 when all was said and done." All funds raised went to support cancer research, education and community programs.
	CFMK-FM and the 36-hour United Way Marathon At the end of October 2002, COUNTRY 96 (CFMK-FM - Kingston, ON) held a 36-hour marathon for the United Way in Kingston and helped to raise over $150,000, a 25% increase over last year's event. For three straight days, 6 a.m. to 6 p.m., the station dedicated itself to the fundraiser. The entire Corus Entertainment Kingston family took part, including personalities from CKWS Television and Oldies 960. The event total helped put the Kingston United Way over the $1 million mid- campaign mark, well on their way to reaching their goal of $1.95 million.
	CFMI-FM's Cares Program Over the past year, the ROCK 101 Cares Program has raised over $80,000 to help build the first wheelchair-accessible interpretive trail around Beaver Lake in Vancouver's Stanley Park. On October 27, 2002, ROCK 101 (CFMI-FM - Vancouver, BC) and the BC Rehab Foundation officially opened this long-awaited addition to Stanley Park! The trail now features slower grades, a harder packed surface, wider pathways and forest interpretation. There are now accessible benches and lookouts onto the lake. Information is now accessible as well, thanks to a one-hour self-guided route past the interpretive photo/text panels that are keyed to a map. ROCK 101's BROTHER JAKE hosted the opening ceremony, which featured Vancouver Park's Board Chair Clarence Hansen, BC Rehab's Walter Lawrence and 12-year-old Koti Koski who was injured at age five and is now permanently seated.
	CKGY-FM & CIZZ-FM and the Pack to School Program In August 2002, morning crews from KG COUNTRY 95.5 FM (CKGY-FM - Red Deer, AB) and ZED-FM (CIZZ-FM - Red Deer, AB) became involved in raising funds for the Pack to School Program. The program owes its genesis to a bullying incident at a Red Deer elementary school and the inspired efforts of a local schoolteacher to combat the bullying that comes with being different." KG Country 95.5 FM morning hosts, GREG and JEN raised $2,000 by conducting an on-air auction for two tickets to a Tim McGraw concert. Not to be outdone, Zed-FM morning personalities, TROY and GLORIA raised $3,450 with their on-air auction of two tickets to see Elton John in Kelowna that included airfare and accommodation. "This is an exceptional program," said Ron Thompson, GM for both stations. "We were proud to be one of many local participants!"
	CKGY-FM & CIZZ-FM and the Future Stars Hockey Program The high fees for hockey camps hamper, if not eliminate, the possibility for underprivileged children to participate. KG COUNTRY (CKGY-FM - Red Deer, AB) and ZED-FM (CIZZ-FM - Red Deer, AB) are proud sponsors of the annual Future Stars Hockey program, which provides children with the chance to pursue their sports dreams regardless of their family's financial status. Both stations were actively involved in the first annual Future Stars Celebrity Golf Classic in August 2002. Attendees bid on autographed sports memorabilia and two tickets to an Elton John concert. The following day golfers teed off at Alberta's Sylvan Lake Golf & Country Club. Proceeds went to underprivileged children for registration in any sport, including the Future Stars Hockey Camp.
	CJOY-AM & CIMJ-FM and the Guelph Food Bank's Thanksgiving Food Drive Without the help of CJOY (CJOY-AM - Guelph, ON) and Magic FM (CIMJ-FM - Guelph, ON), the Guelph Food Bank's Thanksgiving Food Drive would likely have failed. After learning the Food Bank was more than 50% below its target of 80,000 pounds, Ian Clutton, Norene Clemes, Larry Mellott and Laura Hansford set to work and the Fill the Bus for the Food Bank campaign was launched. Radio became the primary source of information for the Food Bank's plea and donations arrived from as far away as Owen Sound. The result: 12,418 pounds of food was donated in six days, which helped the Food Bank surpass its goal.
	CKNW-AM and the Orphans' Fund's Herring Sale The 51st Annual CKNW (CKNW-AM - Vancouver, BC) Orphans' Fund's Herring Sale took place on November 17th. Prime, fresh herring was sold for eight dollars a bucket and lineups began early in the morning. The amount raised was an astounding $39,436! This not-for-profit children's charity was launched in 1945. The Fund currently raises and spends $1 million each year on behalf of special needs children and is a cornerstone of the radio station's local community support and fundraising activities. CKNW's Orphans' Fund Pledge Day was held last month (December) at the Fairmont Hotel in Vancouver. Throughout the 14-hour live broadcast, the Orphans' Fund story was told and people responded generously. Thanks to CKNW's on-air personalities, hundreds of volunteers, contributors and listeners, the Orphans' Fund raised an astonishing $1,590,000 and established a new fundraising record!
	CHAY-FM and the Squash for Heart Marathon ENERGYFM (CHAY-FM - Barrie, ON) morning show hosts JEFF KELLY and The Other Guy - CHRIS KANT - helped to raise almost $9,000 in the 1st Annual Squash for Heart Marathon. They took part in a gruelling, 50-hour squash tournament in late November. The pair took on local TV celebrities and all proceeds went directly to the Heart And Stroke Foundation. Last heard, Jeff and Chris were still receiving donations from the event and they're still pretty sore!
	CJKR-FM and the 2003 Blitz Build for Habitat for Humanity Winnipeg As full house sponsor for the 2003 Blitz Build for Habitat for Humanity Winnipeg, POWER 97 (CJKR-FM - Winnipeg, MN) released the Studio 97 Sessions. Over the last two years, POWER has played host to many live-to-air performances by an array of artists, and these popular tracks have now been compiled onto one CD. A limited-edition run of 2,000 copies, available exclusively at A&B Sound in Winnipeg, sold out in two days and helped raise almost $20,000 for Habitat for Humanity.
	CFQR-FM and the Montreal Children Oncology Fund Q92's (CFQR-FM - Montreal, QC) morning crew - AARON RAND, MURRAY SHERRIFFS, PAUL ZAKAIB - along with Promotion Coordinator JASON DEVINE - participated in a fundraising triathlon for the Montreal Children Oncology fund. Although JASON "almost drowned" in the swimming portion of the event, they helped raise $125,000 for the cause.
	CJXY-FM versus NHL Legends Charity Hockey Game The second annual NHL Legends versus Y108 (CJXY-FM - Hamilton, ON) charity hockey game drew over 1,200 people to Hamilton's Mountain Arena and more than $15,000 was raised! The NHL team featured Toronto Maple Leaf greats Norm Ullman, Dick Redmond, Gary Leeman, Bill Derlago, Dan Daoust, Wilf Paiment and more. Y108's team included members of well-known Canadian bands, including Sloan, I Mother Earth and Staggered Crossing. Further congratulations go to Y108 for being voted Hamilton's Best Station by the readers of VIEW magazine.
	CIZN-FM and the Starlight Film Fest for the United Way THE ZONE @ 92.9 (CIZN-FM - Cambridge, ON) helped their local chapter of the United Way tap into the teen market and at the same time, raise money for their current campaign. Kids 13-18 were invited to attend Starlight Film Fest - an all-night movie party held at Cambridge's Galaxy Cinemas. Teens were able to enjoy up to three of seven films, unlimited concession snacks and free play in the arcade - for a mere $20. THE ZONE provided the party tunes in the lobby. The event - the first of its kind in Cambridge - sold out and raised over $11,000! THE ZONE looks forward to participating in the second Starlight Film Fest. There was no rest for the weary as THE ZONE kicked off two different toy drives for underprivileged children in Cambridge. The first campaign teamed THE ZONE with their local McDonalds and Cambridge Toyota to collect toys for kids. THE ZONE is also inviting listeners to pick a tag from the Wish Tree, purchase a gift for the child named on the tag and return the gift back to the Wish Tree location at the downtown Bank of Montreal. The local Salvation Army will distribute the toy to deserving kids and their families in time for Christmas. These toy drives will help more than 3,000 children have a happier holiday season.
	CFPL-AM and the Christmas Miracle Food Drive From December 16 to 20 2002, AM98 CFPL (CFPL-AM - London, ON) broadcast live from the London Convention Centre for their annual food drive. For over 20 years, morning personality Peter Garland has been instrumental in raising much-needed funds and donations for the London Area Food Bank. Joined by a host of entertainers and local celebrities, listeners were encouraged to drop off their food and cash donations. By the end of the week The Am980 Christmas Miracle Food Drive raised an incredible $32,000 and over 83,000 pounds of food was donated to the London Area Food Bank.
	CFYI-AM and the Toy Collection Drive For the second year in a row, radio host SCRUFF CONNORS, in association with MOJO Radio (CFYI-AM - Toronto, ON), asked listeners to drop off toys for kids aged 2 to 16 at various neighbourhood bar drop-off boxes. More than 1,600 toys were collected and distributed to Safe Haven, a shelter for kids who cannot function on their own and need 24-hour-a-day supervision. Regent Park Projects also benefited and The Philip Aziz Centre, an AIDS hospice outreach facility, distributed some toys to various churches in Toronto desperately in need of seasonal cheer for kids.
	CHQR-AM and the Annual Pledge Day December 6, 2002 was QR77's (CHQR-AM - Calgary, AB) Annual Pledge Day, an all-day radiothon held in the lobby of the Calgary Westin Hotel. Throughout the day school choirs, a cappella performers, local celebrities and even Calgary's Mayor Dave Bronconnier dropped by. A total of $159,000 was raised for the Calgary Children's Foundation. The CCF will distribute the money to needy grassroots children's charities throughout Southern Alberta over the course of 2003.
	Global Television and The Annual BC Variety Club "Show of Hearts" Telethon The Annual BC Variety Club "Show of Hearts" Telethon raised more than seven million dollars for the province's disabled and seriously ill children in February 2003. The televised fundraising show wrapped up after 23 hours on Global BC (CHAN-TV - Vancouver, BC) Sunday night, breaking the previous year's record of about six million dollars. CH Television on Vancouver Island (CHEK-TV - Victoria, BC) also helped raise 25 thousand dollars in a penny drive.
	CKNX (Wingham, ON) and Pet Rescue CKNX's, (Wingham, ON) daily Pet Rescue feature runs on both the AM and FM stations. This initiative provides homes for many stray cats and dogs.
	VOCM/CFCB Radio Network and the Canadian Red Cross and Badger Disaster Relief Fund On February 19^th, the VOCM/CFCB Radio Network went on the air to request financial assistance for the victims of the Badger (Newfoundland and Labrador) floods which devastated the town and forced the relocation of 900 families. The VOCM/CFCB Radio Network radio-thon funds raised were directed to the Canadian Red Cross and Badger Disaster Relief Fund. By making their Grand Falls Radio Station a focal point, the radio-thon raised $320,000 for the people of Badger.
	Super Écran and the "Fondation OLO" Super Écran held the 10^th annual Show Super Écran OLO, in November 2002. Each year, Super Écran records a comedy special that is broadcast on air. Profits, exceeding $100,000, raised during this event from ticket sales and corporate sponsorship are given to the "Fondation OLO" whose mission is to contribute to the health and well-being of new born babies. "Fondation OLO" gives expecting mothers in financial crisis an egg, a litre of milk, an orange or mineral supplements every day during the last 20 weeks of pregnancy. Super Écran ensures visibility for this program by promoting it in Primeurs, Super Écran's monthly mail out magazine.
	CKNG-FM & CHED-AM and the Change for Children Moneybag In January 2003, POWER 92 (CKNG-FM - Edmonton, AB) and 630 CHED (CHED-AM - Edmonton, AB) asked their listeners to pick up a Change for Children Moneybag at participating Dairy Queen locations. The concept is similar to UNICEF change boxes in that kids are asked to collect change in addition for the annual Stollery Children's Hospital. As a reward, anyone who collected change was able to enjoy an evening at the World Waterpark in West Edmonton Mall. The stations raised $20,000 new dollars through the Moneybags to kick off the three-day radiothon. On January 22nd, CHED broadcast from the lobby of the Stollery Children's Hospital and proceeded to raise a record $780,000 dollars in support of the foundation. Talk about onwards and upwards: in 2002, $580,000 was raised and $440,000 in 2001.
	CKTV-TV (Jonquière, QC) and "Fondation de ma vie" CKTV-TV is proud of its collaboration with "Fondation de ma vie". This fund raising effort, benefiting the Chicoutimi Hospital is organized in conjunction with local radio stations. The live and on location television and radio broadcasts from the hospital feature interviews with various interveners. All profits collected during this fundraising event are donated to the "Fondation de ma vie".
	CKAP-FM (Kapuskasing) Out In the Community Apart from being constantly involved in the community, CKAP-FM's (Kapuskasing, ON) most important contribution is to the local food bank drive. Each year, the station staff sets up outside, rain or shine, collecting donations from the community for the local food bank. The food is loaded, sorted and weighed by station staff. After the two-day blitz, there is usually enough food to last the food bank until the annual Christmas drive. Marg Jones, News Director at CKAP-FM, chairs the food bank drives and enlists staff participation throughout the year. As members of the community, CKAP-FM prides itself in its partnerships with the Lumberjack Festival, the Rotary Club, the Chamber of Commerce and the local OPP.
	CKEM-TV and “Badger Night in Canada” CKEM-TV, (A-Channel, Edmonton) could not ignore the devastation or deny the importance of doing something to assist the unfortunate Canadians of Badger Newfoundland, who were forced to evacuate their homes in mid-February, after three nearby rivers overflowed. Host Mark Scholz and co-host Stephen Antle of A-Channel’s Big Breakfast, through a series of appeals, set up a fundraising event held on Sunday, March 16 with the support of Natalie Dogie owner of a local Edmonton Pub, The Atlantic Trap and Gill, to help the residents of Badger. The event was dubbed “Badger Night In Canada”. The initial hope was to raise $10,000 for the Badger Flood Relief Fund, but with overwhelming local support that goal was driven through the roof and an excess of $28,000 was raised.
	CJFM-FM (Montreal, QC.) & Tolerance PSA Campaign Recent events in the Middle East have prompted Standard Radio's CJFM-FM (Montreal, QC.) to prepare a PSA campaign on tolerance. These messages, broadcast during the war, urge people to respect diversity and to promote understanding amongst various racial and cultural groups.
	W Network and Beatrice House In the spirit of the holiday season, the W Network team in Toronto decided to give back to the community through Beatrice House, a shelter and community outreach facility for vulnerable (financially or otherwise) women who are single parents. The fundraising efforts included a delicious bake sale, clothing drive and toy sale. Thanks to the generosity of the Corus Television employees, boxes and boxes of women's and children's clothing were donated to Beatrice House along with toys and over $1200.
	CJSL, CHSN-FM (Estevan, SK) & The 34-Hour MarathonCJSL (CJ1280) and CHSN-FM (Radio/Sun 102.3) were very helpful in helping to raise over $200,000 in conjunction with United Way of Estevan, Saskatchewan. These radio stations' involvement assured that the entire campaign could be completed in 34 hours.
	CHUM Television and "Iced in Black" CHUM Television wraps up Black History Month with its second year as Official Media Sponsor of Iced in Black: Canadian Black Experiences on Film (www.icedinblack.ca). The national festival, now in its 3rd year, is designed to bring the African-Canadian experience to the silver screen and has screenings in Toronto, Waterloo, Ottawa, Montreal, Halifax, Edmonton, Vancouver, Victoria, and Winnipeg. Citytv Vancouver, The New RO and MuchVibe are just a few of the CHUM Television stations working in tandem to provide both local and national support and promotion of Iced in Black, through coverage, community bulletin board profiles and listings, web links, and more.
	CITI-FM and "Entombed in Concrete" CITI-FM's (Winnipeg, MAN) morning man, Tom McGouran was buried alive in concrete for 48 hours to raise money for Manitoba Special Olympics. In addition to the $11,000 that was raised, the event brought a great deal of attention to the Special Olympics organization with the coverage of this event by various media.
	CJVB-AM and CHKG-FM and "Winter Warm Wave" CJVB-AM and CHKG-FM (Vancouver, B.C.) organizes a hugely successful annual function called "Winter Warm Wave". This clothing drive for the Salvation Army raised a record-setting 68.25 tons of used clothing in 2001.
	CJNS (Meadow Lake, SK) and the "Telemiracle Radio-thon" Each year, the staff of this small 1,000-watt radio station in a community of less than 5,000 people conducts a 19-hour radio-thon in partnership with the Meadow Lake Kinsmen Club. The radio-thon is run in conjunction with the provincial Kin Foundation "Telemiracle" in support of the mentally and physically challenged and has contributed more than $32,000 to the fund.
	CHLT-TV (Sherbrooke, Québec) and the "Sherbrooke Coalition for Street Work" CHLT-TV broadcasts a six-hour special program inviting the public to show their generosity by contributing to a radiothon designed to support a team of individuals who work with street youth. The 2002 radiothon garnered immense success and raised $69,000, which is well over the target amount of $50,000.
	CJAD (Montreal, QC) and the "Missing Children's Network" CJAD helps raise nearly the entire annual operating budget of the Missing Children's Network, Canada's national Montreal-based clearing house for information on missing and abducted children. For 12 hours, CJAD simulcasts, in collaboration with sister stations, interviews with parents, children, law enforcement officers, prevention experts and appeals to the public for donations to Missing Children's Network. This major effort has raised more than $200,000 a year for the past decade. This has surpassed CJAD's own fund-raising efforts and events for CJAD's Kids Fund, which has brought in an annual average of $125,000 in fundraising through charity Hockey, Softball, Golf, and Celebrity Auction events.
	CHML (Hamilton, ON) and the "Children Fund / Christmas Tree of Hope" CHML Christmas Fund / Christmas Tree of Hope is a registered charity whose sole mandate is to raise funds that are distributed to organizations in Hamilton that serve children's causes. The Tree of Hope has been in operation for 26 years and has raised over $2 million. In 2001 alone, it managed to raise donations of $200,000.
	CKY-TV (Winnipeg, MAN) and the Cancer Care Manitoba Promotion - "Buddies for Life" This program focuses on educating women about the importance of early detection of breast cancer. CKY's News Anchors are the spokespeople for this initiative. This station has produced and aired over 60 news stories and thousands of PSAs promoting this initiative over the past few years. CKY has distributed over 10,000 breast self-examination shower cards to the public. CKY has been recognized for this program and received numerous awards including the 2000 Volunteer Association of Manitoba Golden Hand Award.
	CFRN-TV (Edmonton, AB) and the "Children's Miracle Network Telethon" In 2002, CFRN-TV became the broadcast partner for the annual June Children's Miracle Network Telethon. With over 11 hours of local live programming and the support of the community, almost $3 million was raised for child health priorities. This was about $700,000 more than the previous year. CFRN-TV is extremely proud of their commitment exceeding $112,000 in promotion and telethon airtime.
	CKRD-TV (Red Deer, AB) and the "Central Alberta Women's Emergency Shelter" CKRD-TV has chosen the Central Alberta Women's Emergency Shelter as its primary charity. This station hosts an annual "Celebrity Waiter Dinner" and an annual "Parade of Playhouses" raffle. With these events, CKRD-TV has raised over $450,000 for the shelter. CKRD-TV also chaired and raised $1.5 million for an expansion of the shelter. Hundreds of hours are contributed to the shelter annually.
	CKCO-TV (Kitchener, ON) & One Voice, One Vision Fundraising Campaign CKCO-TV (Kitchener, ON) donated over $100,000 in production and airtime to the One Voice, One Vision Fundraising Campaign. This campaign raised $42 million, which will be used to improve hospital facilities in Kitchener, Waterloo and Cambridge. CKCO-TV worked on this project in collaboration with other media outlets in the community as well as with the fundraising committee.
	CFGP-FM, SUN FM (Grande Prairie), Nets $30,000 For Local Kids Since its launch on the morning show in the summer of 2002, Kev's Kids has raised $30,000 for northern Alberta's children in need. Kev's Kids is a charity that was launched May 22, 2002 by morning host Kevin Scott as a vehicle for radio station CFGP-FM, SUN FM, to raise money and awareness for children's projects such as a fundraising for a 15-year-old's surgery, the beautification of the garden at the pediatric ward of the local hospital and a holiday season fundraising for 138 kids in crisis situation.
	MuchMusic and "BYOC" Since it's launch in 1984, MuchMusic has been in a unique position to expose teen and young adult audiences to issues of social consequence. "BYOC" (Bring Your Own Condom) PSA was produced in conjunction with Planned Parenthood (PP) Federation of Canada and designed to educate teens and young adults on issues related to safe sex. This original PSA netted MuchMusic a Gold in the coveted Promax Awards, recognizing the best in station-produced advertising around the world. A link on the MuchMusic website homepage took visitors to a special buffer page on the PP site, a page created by MuchMusic and PP together that addressed the top ten most popular questions that PP had received from Canadian teens on issues surrounding safe sex.
	Global Television and Raising the Roof The Global Television Network has devoted the month of January to raise national awareness and funds for the homeless. Global News supports this initiative with stories that address this growing problem. Global broadcasts public service announcements (PSAs) hosted by several Global and CH on-air personalities featuring a toll-free telephone number encouraging people to donate funds. Raising the Roof's biggest fundraising initiative Toque Tuesday takes place in February. Toques can be purchased at Pharma Plus Drugmarts, Herbies and Rexall stores, as well as all participating Guardian and IDA Drugstores and selected Mac's convenience stores across Ontario.
	CHTM, Thompson, Manitoba Fundraising for Personnel Care Home The community needed to fundraise $300,000 to trigger government participation in the construction of a $7,000,000 personal care home. To date, $397,000 has been raised. The station has also been involved in promoting almost all fundraising activities. CHTM's support has included PSAs, live interviews during the morning show (weekly) and taped interviews.
	CJMV-FM (Rouyn-Noranda) Chistmas Food Drive and Fund Raising During the Christmas Food Drive Campaign in Val d'Or, CJMV-FM, Rouyn-Noranda (Québec) broadcast their morning program, live from the local fire station in Val d'Or, where a fundraising breakfast is held. In one of their last breakfasts, $40,000 was raised. Staff from CJMV-FM worked to collect funds at the event and on the streets as well. The station also donated promotion time for this event one month before the event.
	CIGO-FM - Cash Crusade for Kids For the past 26 years, CIGO-FM, Port Hawkesbury, Nova Scotia has sponsored the Cash Crusade for Kids. They organize and run a 4-hour telethon on radio/local cable and feature local performers with viewers pledging their support. The show gives profile to many upcoming and established musicians, and raises money for the Inverness-Richmond Children's Aid Society."