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Of all the professions, designers have the potential
to make the most valuable contribution to business success.
Yet before they can do so designers must learn the management
language and understand some controversial management
views of design; for example, design is not creative
and it must never be left to designers. Above all, designers
need to be aware of some unique aspects of their contribution
which add to the general profitability of business.
Gorb is a Life Fellow of the Design Management Institute
and a pioneer in design management education. He has
served as the Director of the London Business School's
Centre for Design Management. He is currently a Visiting
Professor at Westminster University and an advisor to
its MBA program in Design Management.
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Peter Gorb: The Design Management Interface
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Transcript
Read Peter Gorb's presentation on The Design Management
Interface (File Type: PDF, File Size: 168kb)
Download Adobe
Acrobat Reader
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Audio
Listen to Peter Gorb's opinion on design and business
(File Type: mp3, File Size: 400kb)
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