The seventh-largest company in dollar sales in 1986, Chrysler Canada Ltd. is proud of its 62-year history as a senior member of Canada's industrial community.

Chrysler Canada built a record 404,000 vehicles in 1986 and reported record sales of $7.4 billion. Today, Chrysler Canada has more than 15,000 employees, four vehicle assembly plants, six component plants and 720 dealers from coast to coast who sell Chrysler, Dodge, Plymouth, Eagle and imported Colt and Peugeot passenger cars, and Dodge and jeep light-duty trucks and sport/utility vehicles.
 

Bright, new facade of Chrysler Canada's largest facility, Windsor Assembly Plant in Windsor, Ontario, complements high technology inside. State-of-theart Plant Produces more than 1, 000 Minivans daily.

A wholly-owned subsidiary of Chrysler Corporation, Detroit, the Chrysler Corporation of Canada was incorporated in Windsor, Ontario in June, 1925 as the successor to the former Maxwell-Chalmers Motor Co. of Canada, just 11 days after Walter P. Chrysler founded the great corporation which still bears his name. The company's name was shortened to Chrysler Canada Ltd. in 1963.

Jon D. Mansfield was Chrysler Canada's first President. The new company had 181 employees and built 4,474 cars in its first year.

Production increased to 7,857 cars in 1926, but it was already apparent that immediate expansion was necessary. In 1928 the company built a new passenger car assembly plant in suburban Walkerville, and acquired Dodge Bros. of Canada and a truck manufacturer, Graham Bros. of Canada.

During the Second World War, Chrysler built thousands of military vehicles which saw service on all fronts.

The company moved into a new administration building in Windsor in 1949. E.C. Row was the dynamic force behind Chrysler's tremendous postwar expansion program in Canada.

Ron W. Todgham was President of the company for 19 years, from 1956–1975. Under Mr. Todgham's presidency, the company opened new regional sales offices and parts depots in Montreal, Que; Moncton, N.B.; Vancouver, B.C.; Regina, Sask.; Red Deer, Alta.; Winnipeg, Man. and Mississauga (Toronto), Ont.

C.O. Hurly succeeded Mr. Todgham as President in 1975. A new truck assembly plant was opened in Windsor the following year. M.J. (Moe) Closs was elected President and Chief Executive Officer of Chrysler Canada in 1980.

In 1983 the company undertook the largest and most expensive plant conversion project in its history. Chrysler's Windsor Assembly Plant was converted to the production of frontwheel-drive minivans at a program cost of more than $500 million. The plant built its six-millionth vehicle in August, 1987. Less than four years after it produced its first, the Windsor Assembly Plant built its one-millionth minivan in September, 1987.

Chrysler Canada acquired the Canadian facilities of American Motors (Canada) Inc., when Chrysler Corporation purchased American Motors Corporation in August, 1987.

Chrysler Canada is proud of its record of meeting public responsibilities. The company provides substantial financial support and employee participation in public programs in both communities where it has concentrations of employees, and at the national level. The most outstanding continuing example of company and employee cooperation in community service is the Windsor and Essex County United Way, to which Chrysler's Windsor area employees have contributed almost $111/2 million since its inception.

Chrysler has only one ambition, and that is To Be The Best not the biggest, just the best—in products, quality and customer care.