TRIVIAL PURSUIT
"What mighty contests rise from trivial things"
Alexander Pope
On December 15, 1979, when Chris Haney and Scott Abbott got together in Montreal for a
game of Scrabble and found pieces of the game missing, they wondered aloud why they
shouldn't invent a game of their own. They did! It was Trivial Pursuit!
Chris Haney, bottom left, and Scott Abbott, bottom right, conceptualized the world's No. 1 board game in Montreal in 1979. When their company, Horn Abbot, was incorporated in January 1980, it was agreed that each would receive 22 percent of the company. Ed Werner, top left, corporate lawyer, and John Haney, top right, brother of Chris, each agreed to receive 18 percent of the company. Time magazine has called Trivial Pursuit "the biggest phenomenon in game history" |
The concept was developed that afternoon, but it took them two years and two additional
partners before the game was launched, at a loss to the inventors, in the fall of 1981.
They've since made up for it, many times over. All four are now millionaires and the
initial 34 people who scraped together as little as $1,000 for five shares -or accepted
shares instead of payment for services - have also realized fortunes as Trivial Pursuit
has become the world's No. 1 board game.
Haney, photo editor at The Gazette in Montreal with an offbeat sense of humour, and
Abbott, a sportswriter with The Canadian Press with a superb memory for detail, had been
friends for four and arranged with an unemployed 18-year-old artist, Michael Wurstlin, to
develop the final art work in exchange for five shares. By November 1981, when the first
1,100 sets were ready, they had cost Horn Abbot almost $ 75 each to manufacture, an
outlandish price for a board game. They sold each game initially for $15 so that retailers
could price the game at $29.95 - still considered exorbitant for a board game.
They
sold out. But their enthusiasm crashed at the Montreal and New York toy fairs of early
1982 when fewer than 400 orders were taken and two major game companies turned them down.
"At that point we could have been had for a song," Haney acknowledges. He had
exhausted his savings, had sold everything but his cameras, and had driven himself to
anxiety attacks that forced a recuperation at his father-in-law's farm. Still they
soldiered on and, encouraged by the fact that Canadian stores that had sold the initial
supply of games wanted more, they wrote a second edition, Silver Screen. After they
secured a $75,000 line of credit against personal liability, they put another 20,000 games
into stores. Production costs were still high, but they broke even. Then the head of
Chieftain Products (a Canadian company and distributor for Selchow and Righter - a major
games company in the United States) became interested. He sent a game to the United States
company where three top executives played it, loved it, and thought it might be their
answer to the video game challenge.
The U.S. company agreed to manufacture and sell Trivial Pursuit in the United States and
hired a PR consultant who launched an unusual direct mail promotion to 1,800 of the top
buyers attending the 1983 New York Toy Fair and to Hollywood stars. Both promotions were
successful, and the game took off beyond anyone's wildest imagination.
By the end of 1983, even before the Christmas rush, 2.3 million games had been sold in
Canada, and a million more in the United States. Selchow and Righter could not keep up
with the demand as retail sales soared that year. In 1984, a record 20 million of the
games were sold in the United States alone, contracts were signed for European and
Australian distribution rights, and retail sales exceeded one billion dollars. The kitchen
table capitalists were newsmakers all over North America. Becoming award winners, caused
them to replace their customary T-shirts and jeans for tuxedos to attend a dinner in
Toronto to receive an Ontario Business Achievement Award.
Today, multiple versions of Trivial Pursuit are sold. The questions have been adapted to
challenge players of different ethnic backgrounds in 19 languages and 33 countries. Horn
Abbot continues to turn out new additions of Trivial Pursuit under the direction of
President Jim Ware, a tax lawyer lured from a leading law firm in Toronto in 1984. In
December 1993, Games magazine named Trivial Pursuit to the Games Hall of Fame.
The partners are still friends, pursuing widespread interests including ownership of two
golf courses outside Toronto, race horses, a junior hockey team, and numerous other
pursuits besides the one that made it all possible.