Chrysler Canada Ltd. in 1993 enjoyed one of the most successful years in its 68-year history.

The company’s net sales of a record $13.6 billion were 43 percent higher than the previous record $9.5 billion in net sales reported for 1992. Pretax earnings of an all-time record $418.8 million, compared with a $64.2 million loss in 1992, represented a year-to-year turnaround of $483 million. Earnings from operations increased from $65.8 million in 1992 to a record $379 million in 1993. The company’s assets increased by $1 billion — from $3.1 billion in 1992 to $4.1 billion at year-end 1993. Shareholders’ equity increased from $1.1 billion to $1.4 billion at year-end 1993.

During 1993 the company increased its share of the Canadian vehicle market for the third consecutive year, from 16.8 percent in 1992 to 19.1 percent in 1993 — the company’s highest level of penetration in 17 years. Chrysler’s dealers across Canada delivered 226,819 cars and trucks in 1993, an increase of 11.0 percent over the 205,071 vehicles they sold in 1992.

Chrysler’s three vehicle assembly plants in Canada built an all-time record 643,356 cars and trucks in 1993, an increase of 38.5 percent over the previous record 464,403 vehicles Chrysler Canada produced in 1992.

Chrysler Canada accounted for nearly 30 percent of all Canadian auto industry production and is now building close to three vehicles in Canada for every one it sells here.
 

Factory-fresh Chrysler LHS drives off Final Assembly Line in Chrysler Canada's Bramalea Assembly Plant in Brampton, Ontario. The Bramalea plant produces daily nearly 1,000 of Chrysler's aware-winning "LH" cars on two shifts.

For the second consecutive year, Chrysler’s minivan plant in Windsor, Ontario, in 1993 built more than 300,000 Dodge Caravan and Plymouth Voyager MagicWagons in a single year. A third production shift was added in January 1994 to keep up with record-breaking sales of Chrysler’s minivans in the United States and Canada. The company is currently producing a record 1,342 minivans a day around the clock, six days a week.

Chrysler Canada’s sales of a record 67,396 minivans in 1993 were the highest for any year since Chrysler introduced these industry-leading vehicles a decade ago.

In March 1993, the company announced a major capital investment in excess of $600 million to retool the Windsor Minivan Plant to build Chrysler’s all-new, third-generation “NS” minivans beginning in the second quarter of 1995.

Chrysler’s Bramalea Assembly Plant in Brampton, Ontario, built more than 250,000 of the company’s award-winning “LH” cars — the Chrysler and Dodge Intrepid, Chrysler Concorde, Eagle Vision, Chrysler New Yorker, and Chrysler LHS — in 1993, the plant’s first full year of production.

The company’s Pillette Road Truck Assembly Plant in Windsor began production of the redesigned full-size 1994 Dodge Ram vans and wagons early in 1993. The Pillette Road plant produced nearly 85,000 Dodge Ram vans and wagons during 1993.

A wholly-owned subsidiary of Chrysler Corporation of Detroit, the Chrysler Corporation of Canada Ltd. was incorporated in Windsor, Ontario, in June 1925. The new company had 181 employees and built 4,474 cars in its first year. Today, Chrysler Canada employs more than 14,000 Canadians at its three vehicle assembly plants and three component manufacturing plants and offices and parts depots across Canada.

The company’s more than 600 dealers from coast to coast sell Chrysler, Dodge, Plymouth, Eagle, and imported Colt passenger cars and Dodge and Jeep light-duty trucks and sport/utility vehicles.

G. Yves Landry was appointed President and Chief Executive Officer of Chrysler Canada Ltd. effective January 1, 1990. Born in Thetford Mines, Quebec, Mr. Landry joined Chrysler Canada in 1969.