The entrepreneurial spirit that has propelled S&MG forward is apparent today in the way this Canadian business establishment services the individual needs of its diverse clients.

Founded in 1986, S&MG’s vision is to provide sales organizations strategic and execution resources. Many of Canada’s leading companies are S&MG clients. These are some of the prominent names that virtually reach into every facet of Canadian life and commerce. Because clients are innovative, entrepreneurial, and action-oriented, they expect the same from the professionals at S&MG.
 

The S&MG Executive Team.  From left:  Lynn Dobson, Mike Feric, Shawna Weinman, Tony LaSorda, Jay Gordon, Joanne Krupa, Ken Pickthall, Nancy Gaeta.

The rules of success are always clear with hindsight. It is insight that creates new opportunities. As the retail environment experienced dramatic change in the ’80s, companies initiated search for new ways to improve sales effectiveness at retail.

To succeed in a time of continuous change, limits must be stretched and old assumptions challenged.

S&MG provides a range of services including recruiting, training, and management of permanent part-time personnel. These teams sell, merchandise, and train retail personnel on a dedicated basis for each client. This means that each client has their own exclusive team of personnel where the client, at all times, is in complete control of their individual priorities. This customized service is extended to include automated field information systems, where valuable information is collected, analyzed and customized for each client.

Insight is derived from knowledge. The management team at S&MG, with experience and understanding of the retail environment, has provided many clients with invaluable insight and recommendations. Often this results from sharing best practices and experience from clients in unrelated areas.

S&MG also offers Field Marketing Services targeted to clients who require shorter-term resources at critical times during the year (summer, Christmas). S&MG is one of Canada’s largest recruiters at leading Universities and Colleges, hiring hundreds of students every year. Many of the S&MG alumni have utilized their seasonal work experience to help pursue permanent careers in sales and marketing management.

Just as clients have gone global, so too has S&MG. With international affiliates in 10 countries and, more recently, the full expansion into the U.S. market, S&MG is positioned for continued growth into the 21st century. The firm’s vision “To be recognized as the global leader in delivering leading edge Field Marketing Services” provides the guidance for all employees.