He was 31 years old when he arrived in Canada as a landed immigrant. Born in Monterrey, Nuevo Leon, Mexico, Roberto Cruz Cid, his wife and two children chose Montreal as their destination, 1989, because the whole family could speak French as well as Spanish. Because he had worked in the tourist and trade sectors in Mexico before coming to Canada, Roberto had acquired the necessary geographic and cultural knowledge of Mexico to make him an asset in Canada, especially for companies seeking to establish meaningful trade links with Mexico. To upgrade his qualifications, Roberto took international trade courses in Montreal, becoming a much sought out qualified candidate to guide and direct international trucking transportation between Canada and Mexico. Today, Roberto works for SGT 2000 Inc., an international transport company where he helps manage the import and export of goods between Mexico and Canada. He also assists Canadian companies on the lookout for trade opportunities, there by facilitating business relationships between Canadian and Mexican companies. In this view, Roberto stands next to a SGT transportation vehicle, one of many he guides and tracks under the NAFTA trade agreement. [Photo, courtesy Roberto Cruz Cid]