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  Canadian Statistics > Culture, leisure and travel > Publishing
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Profile of Canadian periodicals

  1991–92 1992–93 1993–94 1994–95 1996–97
  number
Number of publishers reporting1 1,282 1,266 1,256 1,219 1,137
Publishers of one periodical 1,115 1,098 1,088 1,059 964
Publishers of more than one periodical 167 168 168 160 179
Number of reported periodicals 1,733 1,692 1,678 1,612 1,552
Average circulation per issue 27,310 26,888 28,152 28,639 31,282
Total pages 109,454 107,374 107,798 106,518 102,567
Total advertising pages 25,450 24,472 23,872 24,414 24,123
  millions
Total annual circulation 575.1 561.9 571.5 548.7 538.6
  $ thousands
Revenues 992,956 1,013,294 992,482 979,540 1,042,812
Advertising 633,458 629,671 609,769 591,525 647,029
Single-copy sales 78,608 77,419 74,839 79,070 83,562
Subscriptions 216,211 239,224 245,056 247,323 247,126
Back issue sales 2,552 2,892 2,667 2,831 2,579
Other revenues2 62,127 64,089 60,152 58,792 62,517
Expenses 977,354 966,986 942,904 913,338 969,410
Salaries, wages, fees 214,328 220,658 224,960 217,142 240,729
Non-salary costs 763,026 746,327 717,944 696,196 728,680
Profit before taxes 15,602 46,309 49,579 66,202 73,403
  %
Profit before taxes (percentage of total revenue) 1.6 4.6 5.0 6.8 7.0
  $
Average single-copy price 4.45 4.97 5.23 5.59 5.72
Average subscription price 23.91 25.89 27.61 28.77 30.08
Cost per copy 1.70 1.72 1.65 1.66 1.80
1. For reasons of confidentiality, the data do not include information on periodicals published in the Northwest Territories and the Yukon.
2. Other revenues include list sales, grants, transfers, donations, membership fees, etc.
Source: Statistics Canada, Culture, Tourism and the Centre for Education Statistics.
Last modified: 2005-01-05.

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