 |
Financial and employment information about periodical publishing, by category
| |
1998-1999 |
| |
All Canadian periodicals |
General consumer periodical |
Special interest consumer periodical |
Business or trade periodical |
| |
$ thousands |
| Revenue |
1,268,437 |
471,636 |
327,747 |
327,544 |
| Advertising |
809,447 |
241,134 |
210,224 |
291,638 |
| Single-copy sales |
92,298 |
65,393 |
18,821 |
2,009 |
| Subscription sales |
286,994 |
152,815 |
70,722 |
15,269 |
| Back issues |
3,045 |
206 |
696 |
284 |
| Total circulation revenue |
1,191,784 |
459,548 |
300,463 |
309,200 |
| Transfers |
19,279 |
4,348 |
8,221 |
1,934 |
| Government grants |
9,325 |
1,307 |
3,887 |
791 |
| Private sector donations |
6,327 |
631 |
2,233 |
92 |
| List rentals |
5,430 |
1,762 |
1,189 |
2,157 |
| Membership dues |
11,774 |
139 |
3,633 |
4,418 |
| Other revenues |
24,518 |
3,901 |
8,121 |
8,953 |
| Expenses |
1,139,573 |
431,914 |
305,116 |
279,397 |
| Editorial and design |
171,992 |
59,461 |
48,157 |
45,572 |
| Production and printing |
404,807 |
157,814 |
108,258 |
92,945 |
| Fulfillment and invoicing |
30,073 |
11,859 |
7,377 |
6,711 |
| Marketing and promotion |
108,787 |
75,551 |
19,682 |
9,534 |
| Cost of sales of advertising |
130,035 |
43,135 |
34,220 |
47,286 |
| Distribution |
82,956 |
25,466 |
23,704 |
21,779 |
| Administration and general |
210,923 |
58,628 |
63,717 |
55,570 |
| Profit(loss) before taxes |
128,864 |
39,722 |
22,630 |
48,147 |
| |
% of total revenues |
| Profit |
10.2 |
8.4 |
6.9 |
14.7 |
| |
number |
| Employment |
| Full-time employees |
5,889 |
1,376 |
1,754 |
1,866 |
| Part-time employees |
2,375 |
268 |
693 |
409 |
| |
$ thousands |
| Remuneration |
| Full-time |
222,954 |
58,434 |
62,963 |
71,831 |
| Part-time |
20,391 |
2,624 |
5,886 |
4,869 |
| Freelance fees |
55,722 |
20,672 |
17,451 |
12,552 |
| Total remuneration |
298,913 |
81,711 |
86,301 |
89,117 |
| |
number |
| Number of periodicals with profit |
1,288 |
140 |
386 |
357 |
| Number of periodicals with losse |
739 |
89 |
245 |
168 |
| Total number of periodicals |
2,027 |
229 |
631 |
525 |
| Sources: Statistics Canada,
Culture, Tourism and the Centre for Education Statistics, Catalogue no. 87F0005X. |
| Last modified: 2004-03-31. |
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