 |
Profile of a typical periodical, by provinces and Northwest Territories
| |
1998-1999 |
| |
Canada |
Newfoundland and Labrador |
Prince Edward Island |
Nova Scotia |
| |
number |
| Periodicals |
2,027 |
13 |
6 |
44 |
| |
thousands |
| Total annual circulation |
602,860 |
4,106 |
105 |
3,981 |
| Circulation per periodical |
297 |
316 |
18 |
90 |
| |
number |
| Average per typical issue |
|
|
|
|
| Circulation per issue |
26,589 |
12,208 |
2,433 |
7,543 |
| |
% of total circulation |
| Single-copy sales1 |
13.3 |
0.9 |
4.1 |
18.6 |
| Subscriptions1 |
50.5 |
12.3 |
89.8 |
31.3 |
| Free circulation1 |
36.2 |
86.8 |
6.1 |
50.1 |
| |
number |
| Text pages |
53 |
77 |
23 |
47 |
| Advertising pages |
14 |
7 |
6 |
10 |
| Total pages |
67 |
84 |
29 |
57 |
| |
$ |
| Average per periodical (annual) |
|
|
|
|
| Total revenues |
625,770 |
110,317 |
73,194 |
187,308 |
| Advertising |
399,333 |
71,512 |
15,613 |
124,254 |
| Single copy sales |
45,534 |
2,541 |
1,567 |
14,881 |
| Subscription sales |
141,586 |
17,112 |
37,564 |
29,940 |
| Other revenues |
39,318 |
19,152 |
18,450 |
18,234 |
| Total expenses |
562,197 |
111,580 |
68,783 |
166,453 |
| Remuneration |
147,466 |
44,045 |
36,267 |
71,034 |
| Other expenses |
414,731 |
67,535 |
32,517 |
95,418 |
| Profit (loss)2 |
63,574 |
-1,263 |
4,410 |
20,855 |
| |
% of total revenues |
| Profit |
10.2 |
-1.1 |
6.0 |
11.1 |
| |
number |
| Employment |
|
|
|
|
| Full-time employees |
2.9 |
1.0 |
1.3 |
2.5 |
| Part-time employees |
1.2 |
1.0 |
0.5 |
0.7 |
| |
$ |
| Single copy price3 |
8.77 |
8.23 |
3.88 |
4.82 |
| Subscription price3 |
41.19 |
21.81 |
20.28 |
23.13 |
| 1. Percentage estimated according to the distribution
of the average issue |
| 2. Profit (loss) before taxes and depreciation |
| 3. Average prices are calculated for records
reporting a non-zero amount |
| Source: Statistics Canada, Culture, Tourism
and the Centre for Education Statistics, Catalogue no. 87F0005XIE. |
| Last modified: 2004-12-23. |
To find more information related to this table, consult Definitions, data sources, and methods.
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