Marshall McLuhan, Toronto, Ontario, 1967, by John Reeves

The phrase "The medium is the message" is a Marshall McLuhan creation. World-renowned for his thoughts on mass media in reference to communication technology, McLuhan (1911-1980) influenced a whole generation of academics and social observers.

Always highly conscious of the meaning of image as cultural message, here he is standing in front of a mirror, perhaps conveying self-reflection upon the perception of his own identity and ideas.

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