| Type of Information | Critical | Important | Nice to know | Not at all important |
|---|---|---|---|---|
| Monthly price | 73% | 20% | 6% | 1% |
| The cost of service or any equipment you might need | 63% | 28% | 8% | 0% |
| Television channel packages | 47% | 40% | 11% | 1% |
| Using a company with a good reputation | 36% | 47% | 15% | 2% |
| Understanding which service providers are available in my area | 39% | 44% | 15% | 1% |
| Promotions | 43% | 37% | 19% | 2% |
| Ability to package other services with the same service provider | 33% | 43% | 21% | 3% |
| The type of technology used to deliver the service | 32% | 43% | 23% | 3% |
| Customer reviews | 25% | 42% | 28% | 4% |