|
Monthly price
|
75%
|
19%
|
6%
|
1%
|
|
Data plans
|
64%
|
26%
|
9%
|
2%
|
|
Cellular coverage area
|
60%
|
29%
|
10%
|
1%
|
|
The types and price of cell phones available
|
55%
|
32%
|
10%
|
2%
|
|
Availability and cost of calling features
|
52%
|
34%
|
11%
|
2%
|
|
Promotions
|
47%
|
36%
|
16%
|
1%
|
|
Using a company with a good reputation
|
37%
|
45%
|
16%
|
2%
|
|
Understanding which service providers are available in my area
|
38%
|
42%
|
18%
|
2%
|
|
Roaming rates
|
42%
|
34%
|
19%
|
5%
|
|
Time of day or day of week conditions for long distance calling
|
38%
|
36%
|
20%
|
6%
|
|
LD packages or rates for calls within Canada and the US
|
37%
|
36%
|
21%
|
6%
|
|
The type of technology used to deliver the service
|
30%
|
42%
|
23%
|
5%
|
|
Ability to package other services with the same service provider
|
29%
|
39%
|
23%
|
9%
|
|
Customer reviews
|
26%
|
41%
|
28%
|
5%
|
|
LD packages/rates for calls to countries other than Canada and US
|
28%
|
31%
|
28%
|
14%
|
