GO TO CMA Home
GO TO Inside CMA
GO TO Advocacy and Communications
GO TO Member Services
GO TO Publications
GO TO Professional Development
GO TO Clinical Resources

GO TO What's New
GO TO Contact CMA
GO TO Web Site Search
GO TO Web Site Map


CMAJ
CMAJ - April 18, 2000JAMC - le 18 avril 2000

Knit 1, purl 2

CMAJ 2000;162:1187


A humorous Year 2000 calendar has reaped big financial dividends for the Vernon Jubilee Hospital Emergency Department in Vernon, BC. About 5000 copies of the calendar, the brainchild of local doctors, were sold, raising $25 000 for much-needed cardiac-monitoring equipment. Thanks to their efforts, community fundraising and a provincial grant, $750 000 worth of monitors are now beeping away in Vernon. A series of brainstorming sessions led by family physician Bill Sanders resulted in the calendar's 12 humorous concepts. The most risqué photo, entitled "Say no to crack," showed 3 doctors modelling hospital gowns. In the photo above, surgeons John Crowley, Richard Creel and Ghee Hwang reveal the secret behind their cutting-edge surgical skills. "It would seem the citizens of Vernon appreciate seeing their medical role models in various states of undress and other humorous poses," says ER medical director Nick Balfour. The 2000 edition is sold out, but Sanders is devoting "1 or possibly 2 neurons" to concepts for a 2001 edition.
[Photo courtesy of Dominique LaCasse, Wild West Communications]

Comments Send a letter to the editor
Envoyez une lettre à la rédaction

© 2000 Canadian Medical Association or its licensors