Colours and graphics
Érudit's palette is composed of 3 colours: red, blue and grey.
| Red | Blue | Grey | |
|---|---|---|---|
| RGB | 255 66 66 | 10 36 99 | 247 247 247 |
| HEX | #ff4242 | #0a2463 | #f7f7f7 |
| PANTONE | 1788 | 2738 |
These colours are used in our graphics and must respect the following principles:
- White space must take up approximately ½ to ⅓ of the space.
- Red must be the prominent colour, not blue or grey.
- Combine any imagery or photographs with a solid flat tint of red.
These graphics are available on request.
Érudit's logo
Please keep a clearspace around the logo. The minimum clearspace must be equivalent to the height of the acute accent in the logo.
Standard logo
We favour the use of the red, full-size logotype.
Colour variations
The Érudit logo can be used in red, white or black, but never in any other colours. In order to maintain its consistency, the logo may not be displayed with other colour combinations.
Condensed version (icon)
The condensed version may be used when the standard, full-sized logo can not be displayed.
Typeface
Érudit's typeface for print and digital communications is Maax, in bold and regular weights.
| Maax regular | Maax bold |
|---|---|
| echo | echo |
| romeo | romeo |
| uniform | uniform |
| delta | delta |
| india | india |
| tango | tango |
Where the use of this typeface is not possible, please use one of the following sans-serif typefaces: Arial, Helvetica.
Acknowledgement and contact
Érudit's brand and this style guide were created by Wedge, a Montreal-based design studio.
The Maax typeface was developed by 205TF.
For further information, please contact Érudit's communications officer, Gwendal Henry: gwendal.henry@erudit.org.