ARCHIVED Public Opinion Research in the Government of Canada 2009–2010 Annual Report

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Table of Contents

• Minister's Message
• Introduction
  • Definition of Public Opinion Research
  • Role of Public Opinion Research
  • Benefits to Canadians
• How Public Opinion Research is Managed in the Government of Canada
  • Organizations with a Responsibility for Public Opinion Research
• Strengthening Public Opinion Research Management in the Government of Canada
  • Planning and Contracting Public Opinion Research
  • Standing Offers for Public Opinion Research
  • Government of Canada Standards for Telephone and Online Survey Research
• Public Opinion Research Activities in the Government of Canada
  • Business Volume in Public Opinion Research
  • Application of Public Opinion Research by the Government of Canada
    • Informing Canadians
    • Taking Into Account Canadians' Needs
    • Research Supporting Other Government Activities
  • Approaches to Custom Research
    • Quantitative research
    • Qualitative research
  • Procurement Methods in Public Opinion Research
  • Geographic Reach of Surveys and Locations of Focus Group Studies Conducted for the Government of Canada in 2009–2010
  • Target Groups Reached
• Sharing Knowledge
  • Knowledge within Government: The Community of Practice
  • Knowledge Sharing with the Marketing Research Profession
  • Results for Canadians
  • Continuing Education
• Highlights of Public Opinion Research Projects
  • Agriculture and Agri-Food Canada
    • Consumer Selection of Labelled Products in a Simulated Grocery Retail Setting
  • Canada Revenue Agency
    • CRA Concept and Message Testing 2009
  • Canadian Food Inspection Agency
    • Usability Testing of the Consumer Centre Web Site
  • Canadian Heritage
    • Canadians' Awareness of the 2010 Olympic and Paralympic Winter Games
  • Foreign Affairs and International Trade Canada
    • Tracking Survey of US Importers and Exporters' Perceptions of Canada's Asia Pacific Gateway
  • Health Canada
    • Survey of Canadians' Knowledge and Behaviour Related to Food Safety
    • Perceptions and Intentions of Canadians on Seasonal and H1N1 Vaccines
    • 2009 Baseline Survey about Pandemic Influenza among First Nations On-Reserve and Northern Inuit
  • National Defence
    • Canada First Defence Strategy and Military Procurement
    • Views of the Canadian Forces
  • Natural Resources Canada
    • 2009 Alternative and Renewable Fuels Research Study
  • Parks Canada
    • 2009 National Survey of Canadians
  • Public Safety Canada
    • Emergency Preparedness Week 2009 Evaluation
• For More Information
• Appendices
  • Appendix I: Listing of Departments Engaged in Public Opinion Research in 2009–2010
  • Appendix II: Listing of Contractors Engaged in Public Opinion Research in 2009–2010
  • Appendix III: Locations and Total Numbers of Focus Groups Studies Conducted for the Government of Canada in 2009–2010
  • Appendix IV: Standing Offers for Public Opinion Research in 2009–2010
  • Appendix V: New Standing Offers for Public Opinion Research, Effective April 1, 2010