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Cézanne,
Vollard, and Lithography: The Ottawa Maquette for the
"Large Bathers" Colour Lithograph
by Douglas W. Druick
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Apparently there was no immediate critical response to Les
peintres-graveurs; it was, moreover, a commercial failure. (17)
This is strange in view of the fact that in the previous month an
exhibition of prints at Vollard's gallery, which included at least
twelve of the prints published in the album, had been both a
critical (18) and financial (19) success. Possibly the failure of Les
peintres-graveurs to attract the collectors was related to the
method of distribution. (20) Also, prints were now flooding the market;
every month witnessed the publication of single prints in
relatively small editions, as well as portfolios of prints by
individual artists. Thus while prints were enjoying unprecedented
popularity, (21) collectors were becoming increasingly selective and
may have been reluctant to purchase twenty-two prints of uneven
quality in order to obtain those among them which they desired.
Both the poor reception of Les peintres-graveurs, and the
dealer's grandiose ambitions to distinguish himself as a
publisher, noted by Pissarro, (22) probably account for the
significant differences found in the second album of miscellaneous
prints. Exhibited at Vollard's gallery in December 1897 under the
title L'album d'estampes originales de la galerie Vollard, this
second venture was considerably more ambitious than its
predecessor. Larger in size, it drew even more heavily on the
artists who had worked for Marty; of the thirty-one artists
represented, nineteen had contributed to L'estampe originale. (23)
Moreover, the album now included a two-page couverture lithograph (24)
in the tradition of those done by Toulouse-Lautrec for Marty's
publication. The most striking feature of the second album, however,
was the number of colour lithographs included: thirty of the
thirty-two prints were lithographs and twenty-four of these were in
colour. This remarkable prominence of the medium made Vollard's
second publication considerably more spectacular than Marty's L'estampe
originale and immediately earned it the reputation of an
encyclopedia of colour lithography as practised by contemporary
artists. (25)
The predominance of colour lithography in the second album
reflects the will of the publisher rather than the desire of the
artists involved to express themselves in this medium. Vollard's
particular interest in a single medium undoubtedly derived from two
closely-related considerations. As an entrepreneur, Vollard was,
Pissarro informs us, one who "ne s'occupera que de ce qui
vend." (26) His conception of the market seems to have developed
from an analysis of the Print Revival similar to that of Mellerio.
In an article which appeared early in 1897, Mellerio stated that the
current revival had been caused by the "démocratisation" (27) of the taste for art, a phenomenon fostered by
an increasing number of exhibitions, newspaper reviews, and
popular books on the subject of art. Vollard appears to have shared
Mellerio's view that for the newly-created audience of collectors
and speculators, original prints represented "la même dose
d'art pure" (28) as works in other media and were thus purchased
instead of the paintings, pastels, and water-colours that were
beyond its means. However, while Mellerio did not emphasize the rôle
that colour played in the psychology of print-collecting, Vollard
apparently did. It seems he believed that the buyer regarded colour
prints as substitutes for works in the other colour media. Such
thinking was, no doubt, partially a product of his own interests.
Primarily a dealer in paintings, Vollard himself undoubtedly preferred prints which could rival the "presence" of works in
the major media, and so was particularly attracted to colour prints.
Thus of Pissarro's numerous etchings, it was apparently only in
those few printed in colour that the dealer expressed interest. (29)
But as estampes murales, (30) etchings are handicapped by their
restricted scale. It is in Vollard's realization that colour
lithographs are better able than etchings to "tenir le
mur" (31) that the explanation for his career-long interest in
the medium (32) is to be found.
Pissarro described Vollard's position incisively in a letter to
Lucien written in September 1896. "Pauvre Vollard!" wrote
the artist, "Je lui ai dit qu'il s'embarquait dans une
affaire qu'il faut connaître et que les estampes ne se vendaient
pas, les marchands n'y entendaient pas grand' chose et ne s'en
tiraient qu'à force de trucs, tels que les affiches, les épreuves
en couleurs, etc." (33) Vollard, however, did not listen; he knew
whom and what he wanted. His attitude as a publisher differed from
that of Marty. Whereas the latter recruited talent for his
publication, it seems Vollard virtually pressed artists into
service. Pissarro was undoubtedly not the only artist who was
"tormented" (34) by the dealer's persistent negotiations for
prints. We can also assume that the requests Vollard made of the
artist were typical. In July 1896, Pissarro wrote that "Vollard
m'a commandé une litho en couleurs, une grande planche." (35)
In
a subsequent letter he added, 'J'aurais mieux aimé [la faire] en
noir, mais il paraît que la couleur est à la mode." (36) Further
knowledge of Vollard's approach is revealed in his own account that
he went to 'beg." (37) Sisley to provide him with a colour
lithograph for his second album.
This insistence on a particular medium is very significant.
Working in colour lithography can be both complex and
time-consuming. For each colour that is printed a separate stone
must be prepared. Furthermore, in order to avoid unwanted
overlappings of colour areas, great care must be taken in the
successive printings of the colour stones. The demands of the
procedure are, therefore, directly related to the number of colour
stones used. Thus for artists like Pissarro, the medium may have
been unattractive from both the technical and the aesthetic point of
view. It is clear, however, that the dealer's interests took precedence over considerations of the artist's ability or desire to
work in a complicated medium.
Vollard's attitude towards the artist and his work thus led
naturally to a philosophy of print-making essentially different from
Marty's. The latter had been guided by a concept of the original
print which, as enunciated by Roger Marx in his preface to L'estampe
originale, emphasized that the autographic nature of the
artist's print distinguishes it from the reproductive print wherein
the 'skill of the interpreter replaces invention." (38) Unlike
Marty, Vollard acted on the principle that the end-product
justified the means of execution. If an artist were interested and
capable, then he might actively participate in the preparation of
his
colour lithographs. (39) However, in cases in which the artist was un
able or disinclined to become involved with the medium, Vollard did
not hesitate to request maquettes which his printer, Clot, an
enthusiast for colour lithography, (40) could translate into prints.
In some instances the maquette which the artist prepared for the
printer was simply a work executed in a non-print medium. The pastel
by Sisley followed by Clot in making the colour lithograph Les
Oies (J. 190) - which appeared in the second album - represents
this type of maquette. It was often the case, however, that the
artist wished to retain some direct control over the print but did
not want to deal with the problems of colour lithography. In such
instances it became customary to follow a procedure which forced
the artist to work towards his final conception by thinking of
drawing and colour as distinct and successive elements in the
creative process. The artist first executed a lithograph in black
which served as the skeletal or keystone drawing for the
composition. He then hand-coloured an impression for the printer to
follow in preparing the colour stones. Since both black and colour
stones were used in the final print, the later was in part original,
in part translation. The Cézanne Small Bathers (fig. 7),
formerly in the collection of Gaston Bernheim de Villiers, is an
example of this second type of colour maquette.
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