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Detailed Economic Impact of the Cultural Sectors
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Art Galleries & Dealers
The art galleries and dealers sector is comprised of 23 commercial art galleries, art dealers, distributors and publishers. Certain galleries also act as distributors, in addition to providing framing services. A majority of galleries and dealers feature the work of local artists, some specializing in First Nations' art.
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TABLE 1
ECONOMIC IMPACT OF ART GALLERIES AND DEALERS
(FISCAL YEAR 1995-96)
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| Type of Impact |
Direct
Impact
|
Induced
Impact
|
Total
Impact
|
| Employment |
64 (42)*
|
39
|
103 (89)**
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| Gross Domestic Product ($) |
1,867,000
|
1,494,000
|
3,361,000
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* Cultural jobs
** Full-time equivalent jobs
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Arts Instruction & Education
The arts instruction and education sector is comprised of two distinct sub-sectors: the academic and the private, with the latter consisting mainly of home-based music teachers. Ten music schools are also found in the region, along with 10 dance schools. Academic education employs drama, music and visual art teachers up to, and including, the post-secondary level.
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TABLE 2
ECONOMIC IMPACT OF ARTS INSTRUCTION AND EDUCATION
(FISCAL YEAR 1995-96)
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| Type of Impact |
Direct
Impact
|
Induced
Impact
|
Total
Impact
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| Employment |
255 (190)*
|
180
|
435 (356)**
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| Gross Domestic Product ($) |
8,656,000
|
6,924,000
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15,581,000
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* Cultural jobs
** Full-time equivalent jobs
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Commercial Arts
The commercial arts sector is comprised of commercial art, graphic design and photography. This sector has emerged as one of the strongest in recent years. In particular, commercial and portrait photography is now a significant regional industry.
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TABLE 3
ECONOMIC IMPACT OF COMMERCIAL ARTS
(FISCAL YEAR 1995-96)
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| Type of Impact |
Direct
Impact
|
Induced
Impact
|
Total
Impact
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| Employment |
147 (112)*
|
81
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228 (191)**
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| Gross Domestic Product ($) |
3,880,000
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3,104,000
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6,984,000
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* Cultural jobs
** Full-time equivalent jobs
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Performing Arts
The performing arts sector includes the Okanagan Symphony Orchestra, Sunshine Theatre, other non-profit theatrical and musical groups, local bands and individual performers, and touring entertainers who visit Kelowna and region. Performing arts admissions in fiscal year 1995-96 (excluding admissions to live music venues) totalled $820,000. Peripheral impacts related to these admissions (i.e., spending on restaurants, babysitters, dry cleaners, etc.) is estimated to be another $869,000.1 The value of peripheral impacts is in addition to the economic impacts illustrated below.
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TABLE 4
ECONOMIC IMPACT OE PERFORMING ARTS
(FISCAL YEAR 1995-96)
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| Type of Impact |
Direct
Impact
|
Induced
Impact
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Total
Impact
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| Employment |
77 (63)*
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38
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115 (87)**
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| Gross Domestic Product ($) |
1,816,000
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1,453,000
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3,269,000
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* Cultural jobs
** Full-time equivalent jobs
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Visual Arts
The visual arts sector includes painters, sculptors, ceramic artists and craftspersons who work in various media including fabric, metal and wood. Most visual artists work in a commercial or home-based studio, with home-based studios being more common.
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TABLE 5
ECONOMIC IMPACT OF VISUAL ARTS
(FISCAL YEAR 1995-96)
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| Type of Impact |
Direct
Impact
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Induced
Impact
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Total
Impact
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| Employment |
114 (96)*
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44
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158 (128)**
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| Gross Domestic Product ($) |
2,125,000
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1,700,000
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3,825,000
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* Cultural jobs
** Full-time equivalent jobs
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Events & Festivals
The events and festivals sector is comprised of a variety of events and celebrations, from the Kiwanis Music Festival, to the Fringe Theatre Festival, to the Central Okanagan component of the Okanagan Wine Festival. In fiscal year 1995-96, Kelowna and region hosted nine separate events and festivals, mostly in the summer. Admissions to performing arts events and festivals (i.e., excluding the Okanagan Wine Festival) totalled $76,000. Peripheral impacts related to these admissions (i.e., spending on restaurants, babysitters, dry cleaners, etc.) are estimated to be another $80,500. The value of peripheral impacts is in addition to the economic impacts illustrated below.
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TABLE 6
ECONOMIC IMPACT OF EVENTS AND FESTIVALS
(FISCAL YEAR 1995-96)
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| Type of Impact |
Direct
Impact
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Induced
Impact
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Total
Impact
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| Employment |
88 (81)*
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10
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98 (32)**
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| Gross Domestic Product ($) |
473,000
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378,000
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851,000
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* Cultural jobs
** Full-time equivalent jobs
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Cultural Facilities
Cultural facilities are the public art galleries, museums, libraries and theatre venues located in the Central Okanagan. Major cultural facilities include the Kelowna Centennial Museum and its satellite museums (the BC Orchard Industry Museum and the Wine Museum), the Kelowna Community Theatre, the Kelowna Library, and the Kelowna Art Gallery. In addition to the economic impacts illustrated in Table 8 (below), cultural facilities, through their contribution to the region's quality of life, help to make the Central Okanagan a more attractive environment in which to work and live.
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TABLE 7
ECONOMIC IMPACT OF CULTURAL FACILITIES
(FISCAL YEAR 1995-96)
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| Type of Impact |
Direct
Impact
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Induced
Impact
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Total
Impact
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| Employment |
158 (124)*
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72
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230 (182)**
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| Gross Domestic Product ($) |
3,470,000
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2,776,000
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6,246,000
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* Cultural jobs
** Full-time equivalent jobs
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Service & Material Providers
The service and material providers sector is the largest sector of the cultural economy in terms of jobs, wages and salaries, and GDP. This sector includes picture framers and suppliers of materials for visual artists, suppliers of musical instruments and related materials, and theatrical and dance suppliers, along with craft retailers. Audio/video service and equipment providers also belong to this sector, along with arts consultants, ticket outlets, and live music venues.
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TABLE 8
ECONOMIC IMPACT OF SERVICE AND MATERIAL PROVIDERS
(FISCAL YEAR 1995-96)
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| Type of Impact |
Direct
Impact
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Induced
Impact
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Total
Impact
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| Employment |
666 (436)*
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307
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973 (810)**
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| Gross Domestic Product ($) |
14,771,000
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11,817,000
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26,588,000
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* Cultural jobs
** Full-time equivalent jobs
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Societies & Associations
The societies and associations sector is comprised of 23 non-profit cultural service organizations and recreational arts groups. Several societies and associations (such as the local chapter of the BC Registered Music Teachers' Association) service specific occupations. Other societies gather hobbyists or amateur artists looking for a favorable milieu for shared creativity and basic instruction. Several of these societies host annual art shows and sales.
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TABLE 9
ECONOMIC IMPACT OF SOCIETIES AND ASSOCIATIONS
(FISCAL YEAR 1995-96)
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| Type of Impact |
Direct
Impact
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Induced
Impact
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Total
Impact
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| Employment |
15 (13)*
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5
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20 (16)**
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| Gross Domestic Product ($) |
240,000
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192,000
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432,000
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* Cultural jobs
** Full-time equivalent jobs
1 Based on the Canada Council's Ancillary Spectator Expenditure Multiplier
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