Advertising Plan
for the Government of Canada 2002-2003
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Author: Privy Council Office
Email: comcon@pco-bcp.gc.ca
Table of Contents
Advertising Plan for the Government of Canada 2002-2003
Objective
Advertising Patterns
Campaign Calendar
Major Campaigns
Cheque Insert Calendar.(Tentative)
Media Mix
Campaign Framework
A message from the Government of Canada
The Public Access Banner
Research and Evaluation
Conclusion
Useful Resources
The Canada Wordmark
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